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BROADCASTING 

THE BUS I NESS WEEKLY OF TELEVISION AND RADIO 



The corps of specialists now selling most 
of the shows to tv networks 31 

>;9 million RCA-Philco settlement removes 
jig roadblock to NBC-RKO swap 58 



JANUARY 7, 1963 

Major rating services agree to stop claims 
of 100% accuracy 66 

Complete rundown of tv network programs, 
sponsors in first quarter 77 

COMPLETE INDEX PAGE 7 




TIGERS 





HOUSTON 



AUo Cnmmn Tio»rc Woo, Wi« Sl^l. 



WJAC-TV Salutes . . . . 




The new Keystone Electric Generating Station, 
a 175 Million Dollar Investment in the Future 



Through the cooperation of 3 utility 
companies, work is beginning on the larg- 
est power generating station ever built in 
Pennsylvania, and one of the biggest in the 
nation. 

It will serve as the "keystone'" of a $350 
million coordinated high -voltage -trans- 
mission and power plant construction pro- 
gram . . . one of the largest ever undertaken 
by the electric utility industry. Of equal 
importance to this area is the fact the plant 
will require up to 4.7 million tons of coal 
annually ... to be produced within a 40- 
mile radius of the plant site ... to be de- 
livered by conveyor belts, truck and rail. 

This multi-million dollar investment 
promises tremendous impact on the indus- 



For market information on 
the Johnstown-Altoona area 
and WJAC-TV, contact 

Harrington, Righter and Parsons, Inc 



trial economy in Southwestern Pennsyl- 
vania ... in making available ample sup- 
plies of low-cost power ... in providing new 
jobs and business for the coal industry. 

WJAC-TV salutes the participating 
companies, and this tangible proof of their 
confidence in the future . . . and is proud to 
serve an area so clearly and definitely "on 
the move" toward a busy and prosperous 
tomorrow. 




AH.I.c i wilh WJAC - AM -FM 

The Johnstown Tribune-Democrat Stations 



St. Louis finds KTVI the happy 
medium for entertainment and information 
accenting vitality. A lively curiosity for the 
conversational and controversial is now 
served with programs selected to answer 
a native 'show me' interest. Blended with 
the balanced ABC line-up, we add a mix- 



ture of the seasoned with the new — like: 
Girl Talk 

10:35 am Mon-Fri 

The Steve Allen Show 

10:15 pm Mon-Fri 

. . . two programs the growing St. Louis 
audience looks for on Television 2. See 
what's on KTVI — it's selling! 





ST. LOUIS 



comes to CHANNEL 4 . . . 

On December 17, 1962, KRLD-TV opened a new era in late- 
night television viewing for the Dallas-Fort Worth market — 
"The Steve Allen Show," seen Monday through Friday from 
10:30 p.m. to midnight, premiered. 

Local critical acclaim was immediate and viewer response 
was most gratifying, providing KRLD-TV advertisers with an 
automatically favorable product exposure. Take advantage 
of this built-in opportunity. See your Advertising Time Sales 
representative. 




represented nationally by r «1 
Advertising Time Sales, Inc. I— «^ 




THE DALLAS TIMES HERALD STATIONS 



MAXIMUM POWER TV-TWIN to KRLD radio 1080, CBS outlet with 50,000 watts 

BROADCASTING. January 7, 1963 



CLOSED CIRCUIT- — 



Transfers in transit 

New year began with four known 
negotiations involving television sta- 
tion transfers totalling around $25 
million. Three of stations are held by 
original licensees and fourth is outlet 
that changed hands five years ago. 
None has yet reached contract-sign- 
ing, but handshake stage reportedly 
has been reached on two transactions. 

Time, ABC-TV in news deal 

In next fall's schedule ABC-TV has 
all but buttoned up Tuesday 10-11 
p.m. period for weekly information 
program hour. Deal is near for show- 
ing on alternate Tuesdays of hour- 
long documentaries produced by Rob- 
ert Drew for Time-Life Broadcast, 
subsidiary of Time Inc. Speculation 
is that on other Tuesdays expanded 
version of Close-Up, now weekly half- 
hour on Tuesdays at 10:30-11 p.m., 
will be scheduled. 

Some 10 Drew documentaries are 
already in the can, produced with orig- 
inal intention of syndication by Time- 
Life Broadcast. Mr. Drew, now inde- 
pendent producer financed by Time- 
Life, attracted attention with several 
documentaries on ABC-TV Close-Up 
in 1960-61, among them "Yanqui, 
No!," study of anti-American develop- 
ments in Venezuela and Cuba. Inter- 
esting footnote: Deal for new Drew 
series on ABC-TV is being worked 
out with Tom Moore, vp in charge of 
network, not with Jim Hagerty, boss 
of news. 

External calm 

"Don't rock the boat" approach to 
internal crisis precipitated last Novem- 
ber by NAB President LeRoy Collins' 
anti-cigarette speech prevailed week 
before NAB board meets in Phoenix 
for its winter meeting (story page 53). 
Subject of Gov. Collins' contract ex- 
tension is not on formal agenda, but 
will be handled by five-man negotiat- 
ing committee. No one is happy about 
situation, but predominant pre-meet- 
ing view was that broadcasters should 
not air troubles publicly. Odds-on bet 
is that nothing will be resolved for- 
mally and that negotiating commit- 
tee will still be negotiating when board 
adjourns its sessions Jan. 18. 

Slow gestation 

Special FCC "committee of com- 
missioners" is trying to effect com- 
promise on long-planned new tv pro- 
gram reporting forms. FCC is split 
several ways over latest recommenda- 
tion of Broadcast Bureau Chief Ken- 
neth Cox, soon to be commissioner 
himself, and it's reported newest prod- 
uct will have little resemblence to 
form released for comments year and 



half ago. For this reason, FCC is 
expected to seek third round of indus- 
try comments since it first announced 
in July 1960 that new forms would be 
adopted "shortly." Working on com- 
promise are Commissioners Newton 
Minow, Frederick W. Ford and Rob- 
ert T. Bartley. There will be separate 
program forms for am stations which 
will not be considered until tv ques- 
tions are settled. 

Help from the Hill 

Under consideration at FCC is leg- 
islative recommendation to Congress 
that would authorize commission to 
extend hours of operation of daytime 
radio stations without affording dom- 
inant stations on channels opportun- 
ity to oppose degradation of service 
at formal hearings, as now is required. 
Some members of Congress who have 
been pressured by daytimers have 
asked FCC to find solution, and pro- 
posal under consideration is designed 
to appease them. 

All alike 

Wholesale changes in copy themes 
of aspirin and other analgesic com- 
mercials may be in offing. Article in 
Dec. 29 Journal of American Medical 
Assn. reported that tests had found 
no significant differences in working 
speed, effectiveness and duration of 
Anacin, Bayer aspirin, Bufferin, Ex- 
cedrin and St. Joseph's aspirin. Bayer, 
working from advance reports, was on 
air same day with copy plugging Jour- 
nal article and stressing that for speed 
and gentleness on stomach Bayer is 
as good as any — including some that 
cost more and, incidentally, concen- 
trate their copy on exactly those vir- 
tues. Bayer agency: Dancer-Fitz- 
gerald-Sample, New York. 

Power play in Britain 

Commercial television interests in 
Britain are dismayed by television bill 
that goes before Parliament this 
month. They say it would give In- 
dependent Television Authority, rul- 
ing body of commercial tv, powers 
far more dictatorial than were sug- 
gested by government White Paper 
(Broadcasting, Dec. 31, 24). If bill 
passes, ITA will be empowered to be- 
come as influential in commercial tv 
operations as BBC is in non-commer- 
cial, according to one informed view. 

Here's how one London observer 
has sized up ITA's authority proposed 
in new legislation: "It's [ITA's] con- 
trol over advertising will, if it chooses 
to make use of its powers, be as com- 
plete as if it were selling the advertis- 



ing time itself. Its control over pro- 
grams will be as complete, if it wishes, 
as if it were itself arranging them." 

Cliffhanger continued 

General Electric Co. will have to do 
more explaining to FCC in its bid for 
license renewals of WRGB (TV), 
WGY and WGFM (FM) Schenec- 
tady, N. Y., because of licensee's con- 
viction of non-broadcast connected 
criminal antitrust violations. Renewal 
applications were argued at length at 
last week's meeting before FCC de- 
cided to require additional informa- 
tion from GE. Licensee already has 
been quizzed several times on applica- 
tions that have been pending two 
years. Broadcast Bureau argued for 
renewal last week while general coun- 
sel's office felt hearing is necessary. 

Westinghouse Electric Co. was con- 
victed at same time as GE, but its sta- 
tions were renewed nine months ago 
(Broadcasting, March 5, 1962) be- 
cause (1 ) licensee was Westinghouse 
subsidiary, not parent company; (2) 
programming on WBC stations was 
judged superior, and (3) Westinghouse 
showed what FCC spokesman de- 
scribed as "better attitude" at outset 
of investigation. 

Counter-programming 

Republicans are still kicking around 
ideas on best way to get broadcast ex- 
posure similar to that obtained by 
President Kennedy last month on all- 
network discussion program, A Con- 
versation with the President (At 
Deadline, Dec. 31, 24). Although 
GOP national committee isn't talking 
about "equal time" in legal sense, 
committee says top network news ex- 
ecutives have said they would be 
"readily receptive" to program giving 
GOP viewpoint "offered in proper 
format." GOP considers offer "money 
in the bank," but is being cautious 
how to use it. Although discussion- 
interview format is cheapest, consid- 
eration of feature program such as 
films used at both parties' national 
conventions in 1960 is not ruled out. 

Minow's choice 

Sylvia Kessler, currently acting 
chief, is choice of FCC Chairman 
Newton N. Minow as chief of Re- 
newal and Transfer Div. of Broadcast 
Bureau. Other commissioners, how- 
ever, have own candidates for post 
and no action has been taken on chair- 
man's recommendation. Miss Kessler, 
former head of Opinions and Re- 
views, has been division's acting chief 
since last August. 



Published every Monday, 53rd issue (Yearbook Number) published in November, by Broadcasting Publications Inc., 
1735 DeSales St.. N. W., Washington 6. D. C. Second-class postage paid at Washington. D. C, and additional offices. 



WFBC-TV SALUTES THE NEW "JET AGE" 

GREEN VI LLE-SPARTAN BU RG 



SERVING THE HEART 
OF ITS MARKET 



AIRPORT FEATURES 




• 7,600-ft. main 
runway 

• First FAA-approved 
center-line and touch- 
down lighting 

• $1?'4-Million Terminal 
Bldg., with every conven- 
ience for users 

• 9-Story Control Tower has 
"jet-age" communications, 
radar, flight service and FAA 
training rooms 

• Limousine service to Greenville & 
Spartanburg 




SERVING GREEN VI LLE-SPARTANBURG- ASH EVILLE 
Nationally Represented by Avery-Knodel, Inc. 



-MILLION AIRPORT . . . MOST MODERN IN THE SOUTHEAST 



Served by Eastern Air Lines and Southern Airways, the Green- 
ville-Spartanburg Airport now has 42 scheduled flights daily, includ- 
ing Eastern's non-stop flight to New York. Located in the heart of 
the industrial Western Carolina's area, it is new evidence of this 
region's present importance and future growth. 



WFBC-TV DOMINATES* ITS RICH 
MARKET OF 2-MILLION PEOPLE 
WITH $3-BILLI0N INCOMES 

With Greenville, Spartanburg and Ashe- 
ville as its metropolitan areas, this market 
embraces the industrial Western Carolinas, 
plus counties in Georgia and Tennessee. 
WFBC-TV's 61 -county market ranks near 
Miami and Birmingham. It outranks Nash- 
ville, New Orleans and Richmond in popu- 
lation, incomes and retail sales. 

*See latest Nielsen and A.R.B. surveys 



"The Giant of 
Southern Skies" 



Channel 4 

WFBC-TV 



Affiliated with WBIR-TV, Knoxville, Tenn. 



6 



BROADCASTING, January 7, 1963 



WEEK IN BRIEF 



How do tv productions finally get on the networks? In a 
substantial share of cases this is due to specialized sales 
representatives, according to an analysis of the subject 
as selling season opens. See lead story . . . 

SPECIALISTS' PROGRAM SALES ... 31 



Commissioner Lee of the FCC has fired another salvo on 
behalf of uhf. He disagreed with the view that the New 
York uhf experiments showed vast superiority for vhf, on 
the basis of a survey of home viewers. See . . . 

LEE HITS VHF CLAIMS ... 70 



RCA and Philco have decided to stop their legal wran- 
gling. Last week they agreed to cease suing each other 
on patent rights, lifting a barrier to exchange of Phila- 
delphia and Boston NBC and RKO stations. See . . . 

RCA AND PHILCO PEACE ... 58 



NAB's board, meeting next week in Phoenix, Ariz., has 
a major problem that doesn't appear on its agenda. It 
centers around renewal of Gov. Collins's contract and im- 
pact of his views on cigarette commercials. See . . . 

BOARD TO DISCUSS COLLINS ... 53 



The top rating services have come to an agreement with 
the FTC: their findings aren't 100% accurate. Consent 
orders were signed but research people say they only 
involve routine explanatory notes. See . . . 

RATINGS CONSENT DEGREE ... 66 



Radio networks are expanding their affiliate lists, with 
76 more stations added to their rolls last year. MBS added 
40 and ABC 35, a review of affiliation situation shows. 
CBS gained one but NBC didn't expand. See . . . 

RADIO NETWORKS EXPAND ... 42 



It's shirtsleeve time for radio at the FCC. Today (Jan. 
7) the commission and NAB open a joint discussion of the 
problems of overcrowding in the am band. Chairman 
Minow proposed the shirtsleeves idea last year. See . . . 

AM OVERCROWDING TALKS ... 68 



Obviously satellites have their temperamental moments. 
Last week the Relay satellite built by RCA came to life 
finally. It was launched Dec. 17. And now Telstar has 
stopped pouting and is working normally. See . . . 

SATELLITES OFF, ON AGAIN ... 71 



Spot television is a boon to new products, according to 
a presentation by The Katz Agency. This well-documented 
project shows how successful advertisers are able to re- 
duce the odds against success for new products. See . . . 

TV AIDS NEW PRODUCTS ... 36 



It seems the problem of news censorship may be get- 
ting more serious. Now Piers Anderton, of NBC News, 
charges that State Dept. and military are intimidating re- 
porters and censoring the news in West Germany. See . . . 

OVERSEAS CENSORSHIP ... 44 



DEPARTMENTS 



AT DEADLINE 9 

BROADCAST ADVERTISING 34 

CHANGING HANDS 46 

CLOSED CIRCUIT 5 

DATEBOOK 15 

EDITORIAL PAGE 90 

EQUIPMENT & ENGINEERING .... 71 

FATES & FORTUNES 73 

FILM SALES 56 

FOR THE RECORD 80 

GOVERNMENT 58 

INTERNATIONAL 72 

LEAD STORY 31 

THE MEDIA 40 



MONDAY MEMO 26 

NEW PRODUCTS IN TV 36 

OPEN MIKE 18 

OUR RESPECTS 89 

PROGRAMMING 54 

SHOWSHEETS 77 



Ml 




WMm BROADCASTING 

H^^rS^iM fnC 6uSr».esSw£erM.V OF TELEVISION ANO RAOiO 

Published every Monday, 53rd Issue 
(Yearbook Number) published In 
November by Broadcasting Publica- 
tions, Inc. Second-class postage paid 
at Washington, D. C, and additional 
offices. 

Subscription prices: Annual sub- 
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Annual subscription including Year- 
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other countries. Subscriber's occu- 
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cents per copy. Yearbook Number 
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Subscription orders and address 
changes: Send to Broadcasting Cir- 
culation Dept., 1735 DeSales St., N W., 
Washington 6, D. C. On changes, 
please include both old and new 
addresses plus address label from 
front cover of magazine. 



BROADCASTING, January 7, 1963 



7 




This here Valley is 
Heaven on Earth! 



H 



AVE you ever been to Fargo, on business 
or to hunt them squawk-voiced pheasants? 



If you haven't, you've no idea about how rich 
we live. The Encyclopaedia Britannica says that 
the Red River Valley, with its deep, alluvial soil, 
is one of the richest areas anywhere. Look up 



"Red River Valley" and see for yourself. 

That's doubtless why WDAY Radio is one of 
the nation's most fabulous producers for radio 
advertisers — often outranking big clear-channel 
stations. If you've never heard the full story 
from PGW, you ain't hardly never heard nothing 
yet. Get it! 



WDAY 




5000 WATTS • 970 KILOCYCLES • NBC 

FARGO, N. D. 

PETERS, GRIFFIN, WOODWARD, INC., Exclusive National Representatives 



BROADCASTING, January 7, 1963 



Late news breaks on this page and on page 10 AT 
Complete coverage of week begins on page 31 f\ \ 



BAR announces 75-market monitoring plan 

SERVICE STARTS IN 10 CITIES, TO EXPAND MONTHLY 



Continuous, year-round monitoring 
of tv stations was started by Broadcast 
Advertisers Reports on Jan. 1 and will 
encompass all stations in top 75 mar- 
kets by next January, BAR is announc- 
ing today (Jan. 7). 

Fulltime program now covers tv sta- 
tions in top 10 markets; list will be 
expanded by about six markets per 
month, starting in March. In past BAR 
has monitored stations for week at a 
time, four or six times per year, and 
this pace will continue until all 75 mar- 
kets are on fulltime basis. Monitored 
hours will rise from current 160,000 
per year to more than 1.5 million. 

In fulltime program BAR will issue 
weekly reports showing, by product 
category, all tv commercials broadcast. 
Thus, BAR said, advertisers and sta- 
tions can get complete reports on com- 
petitive activity, stations will have "au- 
tomatic logging" facilities to meet new 
FCC requirements and, for first time, 
advertisers will have independently au- 
dited proof-of-performance in markets 
where 85% of tv money is spent. 

Next year BAR expects to present 
competitive activity report in terms of 
estimated dollars spent as well as num- 
ber and length of commercials. 

Cost to Vary ■ Officials said new 
service's cost to advertisers will vary 
according to size of their tv investments 
and number of product categories in- 
volved. They estimated average com- 
pany buying multi-category reports 
would pay in $3,000 range per cate- 
gory per year. Cost to stations will de- 
pend on market size and number of re- 
ports bought. In top 25 markets, it was 
estimated, station ordering 52 reports 
would pay about $260 apiece; for 12 
reports, about $300 apiece. In smaller 
markets rates will be scaled down. 

Stations in New York, Los Angeles, 
Chicago, Detroit, Philadelphia, Balti- 
more, Washington, San Francisco, Pitts- 
burgh and Minneapolis are now mon- 
itored fulltime. Atlanta, Boston, Cin- 
cinnati, Cleveland, Dallas-Ft. Worth and 
St. Louis are to be added in March. 

Market Schedule ■ Other additions 
scheduled as follows: 

April: Miami, Tampa, Birmingham, 
Houston, Columbus and Indianapolis. 

May: Seattle-Tacoma, San Diego, 
Sacramento, Fresno, Buffalo and Provi- 
dence. 

June: Milwaukee, Richmond, Mem- 
phis, Syracuse, Charlotte and Louisville. 
July: Kansas City, New Orleans, 



Charleston-Huntington, Toledo, Ft. 
Wayne and Youngstown. 

August: Peoria, Altoona-Johnstown, 
Portland (Me.)-Mt. Washington, Harris- 
burg-Lancaster- Lebanon, Albany-Sche- 
nectady-Troy, N. Y., and Hartford-New 
Haven, Conn. 

September: Denver, Grand Rapids, 
Kalamazoo, South Bend-Elkhart. Green 
Bay, Wichita and Rochester. 

October: Dayton, Roanoke-Lynch- 
burg, Wheeling-Steubenville, Salt Lake 
City, Spokane, and Greensboro-Win- 
ston Salem. 

November: Nashville, Little Rock, 
Tulsa, San Antonio, Oklahoma City and 
Norfolk-Portsmouth. 

December: Cedar Rapids-Waterloo. 
Jacksonville, Omaha, Amarillo, Lan- 
sing-Jackson and Greenville-Spartan- 
burg-Asheville. 

January 1964: Shreveport, Des 
Moines, Portland (Ore.), Phoenix and 
Flint-Bay City. 

Scott Broadcasting 
buys WTTM-AM-FM 

Sale of WTTM-AM-FM Trenton, 
N. J., by Peoples Broadcasting Co. to 
Scott Broadcasting Co. for $375,000 
was announced Friday. 

Scott Broadcasting, principally owned 
by Herbert Scott, owns WPAZ Potts- 



Export interviews 

U. S. Information Agency Di- 
rector Edward R. Murrow is seek- 
ing to have some televised inter- 
views of top U. S. officials made 
available to government for over- 
seas use. 

According to USIA spokesman. 
Mr. Murrow has suggested to 
chief news officers at several de- 
partments that such interviews, 
"having to do with policy of 
world-wide concern should be 
made available to USIA for use 
of its overseas media, regardless 
of their ability to pay." 

Mr. Murrow is said to feel that 
such interviews as those of Sec- 
retary of State Dean Rusk, which 
appeared on CBS-TV, and Pres- 
ident Kennedy, which was shown 
on all three networks, should be 
available for government's use 
overseas. 



town, Pa., and WJWL Georgetown, 
Del. 

Peoples, subsidiary of Nationwide In- 
surance Co., said it intends to concen- 
trate its station ownership in larger 
markets. 

Peoples owns WRFD-AM-FM Co- 
lumbus- Worthington. Ohio; WMMN 
Fairmont, W. Va.; WGAR-AM-FM 
Cleveland, Ohio; WNAX Yankton, 
S. D., and KVTV (TV) Sioux City, 
Iowa. 

WTTM operates on 920 kc with 1 
kw fulltime: WTTM-FM, under con- 
struction, will operate on 94.5 mc with 
20 kw. Broker was Blackburn & Co. 

Pulse says it's happy 
to make FTC changes 

The Pulse Inc. issued statement on 
Friday in connection with Federal 
Trade Commission consent orders and 
complaints issue earlier (see page 66). 

"Pulse has always made, and will 
continue to make, a conscientious effort 
to insure audience data of the highest 
possible accuracy, and to represent that 
data for what it is. While we do not 
necessarily agree that all of the points 
made by the FTC have an essential 
bearing upon the basic accuracy and 
utility of our research, we are happy 
to make the detailed changes requested 
in the interest of avoiding prolonged 
and harmful misunderstanding of audi- 
ence research in general. In fact, we 
believe we have already made all the 
changes necessary to comply with the 
commission's order. Pulse will con- 
tinue through experimentation and 
validation to make our technology and 
our reporting as accurate, and as ac- 
curately-represented as it can be." 

Pacifica heads, guests 
subpoenaed by Senate 

Senate Internal Security subcommit- 
tee had subpoenaed by Friday at least 
five persons connected with or who had 
appeared on Pacifica Foundation sta- 
tions for appearances at executive ses- 
sion in Washington, D. C, on Thurs- 
day (Jan. 10). 

Pacifica is non-commercial, listener- 
supported licensee of three fm stations: 
KPFA (FM) Berkeley, KPFK (FM) 
Los Angeles, both California, and 
WBAI (FM) New York. Outlets offer 
cultural, off-beat programming and have 
presented communists and other politi- 
cal extremists. Trevor Thomas, Pacifica 
president, warned that "any legislative 
pressures to curtail broadcasting con- 
tent are dangerous and unwarranted." 

Subcommittee refused any comment. 

■■■Hi more AT DEADLINE page 10 



BROADCASTING, January 7, 1963 



9 



FCC asks court backing 
in Orlando ch. 9 grant 

FCC this week will ask court of ap- 
peals in Washington to approve agen- 
cy plans to reaffirm 1957 grant of ch. 
9 (WLOF-TV) Orlando, Fla., to Mid- 
Florida Inc. (Closed Circuit, Nov. 
5, 1962). 

Case had been remanded to FCC by 
court, which retained jurisdiction, be- 
cause of off-record contacts with for- 
mer Commissioner Richard A. Mack. 

By 4-1 vote last Thursday, FCC de- 
cided that Mid-Florida principals did 
not ask attorney William Dial to seek 
out Mr. Mack and, in fact, did not 
even know that such contacts had been 
made. Action reverses earlier initial de- 
cision which had recommended dis- 
qualification of WLOF-TV (Broad- 
casting, Sept. 25, 1961). Chairman 
Newton N. Minow dissented with 
Commissioners E. William Henry and 
T. A. M. Craven not participating. 

Druggists get warning 
on tv commercials 

Proprietary Assn., trade group for 
drug industry, has alerted members 
about proposed NAB tv ban on use of 
doctors or dentists in drug or medical 
commercials. Proposal comes before 
NAB Tv Board at Phoenix, Ariz., Jan. 
16 (story page 53). NAB's code now 
bans white-coat appearances by actors. 
Doctor-dentist ban was proposed by Tv 
Code Board last December. 

WQXR bows to listeners 

Listener response to announced plan 
to cancel weekly jazz program on 
WQXR-AM-FM New York and QXR 
Network conducted by John Wilson, 
brought reinstatement without missing 
single show. 

Announcement of demise of The 
World of Jazz by WQXR, whose repu- 
tation rests on classical music format, 
came at end of Dec. 26 show, and im- 
mediate "unsolicited interest" caused 
return of 8 Vz -year-old program follow- 
ing week. 



Paperwork 

Scott Paper and Upjohn Co. 
will sponsor NBC-TV's White 
Paper programs "The Death of 
Stalin" on Jan. 27 and "The Rise 
of Khrushchev" on Feb. 3. Up- 
john has also purchased one-half 
sponsorship of two more docu- 
mentaries on Soviet Union — 
"Who Goes There" on March 1 
and "Encyclopedia of Commu- 
nism" on April 10. Agencies: J. 
Walter Thompson (Scott), Mc- 
Cann-Marschalk (Upjohn). 



WEEK'S HEADLINERS 




Mr. Headley 



Mr. Reed 




Mr. Pellegrin 



Mr. Shurick 



Frank M. Headley, president and 
treasurer of H-R Representatives and 
H-R Television, elected board chair- 
man, chief executive officer and con- 
tinues as treasurer, in new alignment 
of titles and executive staff of New 
York-based station representative firm. 
Dwight S. Reed and Frank E. Pellegrin, 
former executive vps and also founding 
partners with Mr. Headley, promoted, 
and Edward P. Shurick, former execu- 
tive vp of Blair-Tv and at one time 
CBS vp, joins H-R Television as vp and 
senior executive, as part of newly an- 
nounced expansion (see story, page 34). 

Jerome Bess 

elected executive 
vp of RKO Gen- 
eral Broadcast- 
ing, new division 
of RKO General 
Inc. (Week's 
Headliners, 

■ ^HW Mr. Bess joined 
Wk ^WmMm RKO General in 

Mr. Bess Jul y 1961 as ex- 

ecutive assistant 
to Hathaway Watson, former vp in 
charge of broadcasting for RKO Gen- 
eral and now president of new division. 
Mr. Bess, in past year, has also served 
as division director of CKLW-AM-TV 
Windsor, Ont. -Detroit, Mich. In new 
capacity, he will be responsible for 
broadcast operations of division's sta- 




tions: WOR-AM-FM-TV New York: 
WNAC-AM-TV and WRKO (FM) 
Boston; KHJ-AM-FM-TV Los Angeles: 
KFRC-AM-FM San Francisco; WHBQ- 
AM-TV Memphis; WGMS-AM-FM 
Washington, D. C; KWTV (TV) Okla- 
homa City; CKLW-AM-TV Windsor- 
Detroit. 

James M. Le- 
Gate, one - time 
general manager 
of WHIO Day- 
ton, and WIOD 
(now WCKR) 
Miami, and in re- 
cent years pro- 
motion manager 
of Miami (Fla.) 
News, a James 
M. Cox news- 
paper, appointed 
station director of WCKR-AM-FM Mi- 
ami, effective Feb. 11. Milton Komito 
will continue as general manager of 
WCKR, licensee of which is Miami 
Valley Broadcasting Corp. headed by 
James M. Cox. Other Cox Stations are: 
WHIO-AM-FM-TV Dayton, Ohio: 
WSOC-AM-FM-TV Charlotte, N. C, 
and WSB-AM-FM-TV Atlanta, Ga. 




LeGate 




Mr. Gribbin 



Mr. Bond 



George H. Gribbin, president of 
Young & Rubicam, New York, since 
1958, elected board chairman and con- 
tinues as chief executive officer. Edward 
L. Bond Jr., executive vp and general 
manager, elected agency's president. 
Mr. Gribbin succeeds Sigurd S. Lar- 
mon as board chairman; Mr. Larmon 
having retired on Dec. 31, 1962. Mr. 
Gribbin joined Y&R in 1935 and rose 
through creative ranks (copy depart- 
ment). Mr. Bond joined Y&R's con- 
tact department in 1946 and was elected 
vp and contact supervisor in 1953. He 
was made director of contact depart- 
ment in 1958, senior vp in 1959 and 
executive vp and general manager in 
February 1962. 



For other personnel changes of the week see FATES & FORTUNES 



10 



BROADCASTING, January 7, 1963 



Whatever your product, Channel 8 moves goods. On WGAL-TV your sales 
message reaches more families in the prosperous Lancaster-Harrisburg- York- 
Lebanon market . Why? Because WGAL-TV blankets these key metropolitan areas 
and is the favorite by far with viewers in many other areas as well. Your cost per 
thousand viewers? Less than that of any combination of stations in the area. 




STEINMAN STATION • Clair McCollough, Pres. 




Representative: The MEEKER Company, Inc. • New York • Chicago • Los Angeles • San Francisco 



...for the ultimate in tape production 

• DELUXE, PRECISION-BUILT, STRIKINGLY-STYLED 

• BUILT-IN EXTRAS LIKE PIXLOCK AND AIR BEARINGS 

• SPACE IN CONSOLE FOR ATC AND COLOR MODULES 

• SIMPLIFIED, ERROR-PROOF OPERATION 

For broadcasters and TV producers who require the very finest in tape equipment, the 
new TR-22 is the answer. Now going into stations and studios throughout the world, this 
deluxe, precision-built recorder includes many new features that lead to improvement 
in operating efficiency and picture quality. The compact design and the smartly styled 
console increase its usefulness, and will enhance the appearance, of any TV tape studio. 



All-Transistor Design 

The only tubes in the TR-22 are found in the monitor 
and oscilloscope. It is the only recorder that is totally 
transistorized in all recording and playback circuits. 
Among other things, the use of transistors reduces start-up 
time, requires less space, and increases reliability. 

Five-Second Starting 

Although the conservative specifications call for a warm- 
up period of five minutes, it has been repeatedly demon- 
strated that the TR-22 will playback an excellent 
picture in less than 5 seconds after it is turned on — from a 
cold start! This is especially important when a client 
suddenly appears. 

Air-Bearing Headwheel 

This is an exclusive RCA advantage which is standard 
equipment on the TR-22. Since the recording and play- 
back heads ride on a cushion of air, there is an absolute 
minimum of jitter, improved SN ratio, and excellent 
frequency response. It all adds up to a better picture. 

Built-in Pixlock 

Also standard equipment on the TR-22, the Pixlock 
system provides for switching between tapes and other 
sources without roll-over, and enables you to create 
special effects. Other electronic editing aids include a 
tone oscillator for marking a cue channel. Result: 
A more professional production. 



Finest Pictures 

RCA transistor design, together with air-bearing head- 
wheel, assures trouble-free recording and top quality 
reproduction of tapes. Self-adjusting circuits hold the 
high quality picture over long periods of time — without 
an operator constantly adjusting controls. This kind of 
performance can be duplicated day after day, enabling 
you to produce the finest of tapes. 

Simplified Operation 

Recording controls and playback controls are built on 
separate panels — one at either end of the tape deck — 
to reduce possibility of accidental erasings, etc. Signal 
lights tell the operator when to start, warn him when 
any trouble develops, and indicate the "mode" of oper- 
ation. Eye-level monitors give visual checks on per- 
formance during recording and playback. 

Designed for Color 

There is room in the console for adding both Automatic 
Timing Correction and Color. These are plug-in, tran- 
sistorized modules that simply slide into position. No 
external equipments are required. 

Self -Contained Console 

All the electronics, operating equipment, and accessories 
are neatly packaged in a single console. There are no 
external racks of equipment. The TR-22 can be easily 
set up in one spot requiring only 10 sq. ft. of space, and 
is also ideal for use in a mobile unit. 



YOUR BEST SELLING TOOL 

Because the TR-22 is so striking in appearance and is designed to set the highest standards of 
excellence in TV Tape Recording, you will find it attracts attention wherever it is in operation. 
Your studio can benefit from this symbol of the finest in TV Tape. It's a selling tool that radiates 
prestige. Tour salesmen and customers will be convinced that you can produce top-quality tape 
productions when they see the TR-22 in your studio. 



See your RCA representative or write: RCA Broadcast and Television Equipment, Bldg. 15-5, Camden 2, N.J. 



bleat 



The bleat of a lamb may soften 
the heart of man, but the bleat 
of a broadcaster carries no farther 
than his signal, for the stations 
that beseech, do not necessarily 
reach people. The success of tele- 
vision and radio stations lies in 
proportion, not distortion. People 
watch. People listen. People know. 



POST • NEWSWEEK STATIONS 

A DIVISION OF THE WASHINGTON POST COMPANY 



WTOP-TV, WASHINGTON, D.C. 
WJXT, JACKSONVILLE, FLORIDA ^ 
WTOP RADIO, WASHINGTON, D.C. 



DATEBOOK 



A calendar of important meetings and 
events in the field of communications 

•Indicates first or revised listing 
JANUARY 

Jan. 7-8 — NAB-FCC joint conference on 
am growth problems. Conference Is open 
to all interested parties. 

*Jan. 8 — Philadelphia Club of Advertising 
Women dinner. Poor Richard Club. Mark 
Evans, vp and director of public affairs for 
Metromedia Inc. will be key speaker at the 
dinner affair highlighting "The Radio Broad- 
easting Industry In the Delaware Valley." 

Jan. 9 — Reply comments due at FCC on 
proposed allocation of frequencies for space 
communications . 

*Jan. 10— Luncheon meeting of Advertising 
Research Discussion Group, New York chap- 
ter, American Marketing Assn., Brass Rail, 
Park Ave. and 40th St., 12:15 p.m.. Dr. 
Thomas E. Coffin, research director, NBC, 
will deliver a talk entitled "Beyond Audi- 
ence: The Measurement of Advertising Ef- 
fectiveness." 

Jan. 10 — Deadline for 1962 entries for 
George Foster Peabody Radio and Tele- 
vision Awards. Entries should be sent to 
Dean John E. Drewry. Henry W. Grady 

School of Journalism, U. of Georgia, Athens. 

Jan. 10-19 — International Television Festi- 
val of Monte Carlo, Monaco. 

Jan. 11-13 — Eleventh annual Retail Ad- 
vertising Conference, The Palmer House, 
Chicago. Laurence J. Taylor, vp, Hillsdale 
College, Michigan, will conduct a creative 
development workshop at 10 a.m. Saturday 
(Jan. 12). 

Jan. 12 — Florida Assn. of Broadcasters 
board of directors meeting, Cherry-Plaza, 
Orlando, Fla. Orlando broadcasters will 
host a "hospitality hour" at 6 p.m. Board 
meets at dinner, 7 p.m. FAB members are 
invited to send President Joe Field or 
Executive Sec. Ken Small suggestions for 
items to go on agenda. 

Jan. 14 — Deadline for filing of responses to 
FCC political questionnaires. 

Jan. 14 — Academy of Television Arts & 
Sciences, Hollywood, 8 p.m., place to be 
announced; BBC documentary film, "Tele- 
vision and the World," Collier Young, co- 
ordinator. 

Jan. 14-18 — NAB board meeting. Camel- 
back Inn, Phoenix, Ariz. 

*Jan. 15 — Deadline for foreign entries for 
third International Broadcasting Awards 
competition of Hollywood Ad Club. Entries 
should be sent to IBA, P.O. Box 38909, Hol- 
lywood 38, Calif. 

Jan. 17-19 — Sixteenth annual winter con- 
vention of South Carolina Broadcasters 
Assn., Wade Hampton Hotel, Columbia, 
S. C. H. Moody McElveen Jr., vp and gen- 
eral manager of WNOK-AM-FM-TV Co- 
lumbia, is general chairman. Among the 
key speakers are: Edmund C. Bunker, 
president-elect, RAB; Julian Goodman, 
vice president for news and public affairs, 
NBC, and air personality Bud Collyer. 

Jan. 18 — Comments on FCC proposed rule- 
making to require applicants, permittees 
and licensees to keep file for public 
inspection of all broadcast applications. 

Jan. 18 — South Carolina AP Broadcasters 
Assn., Wade Hampton Hotel, Columbia, in 
conjunction with the meeting of the South 
Carolina Broadcasters Assn. Panelists will 
discuss how to make full use of the AP 
news report — and how to make that report 
better by sharing in news gathering. Lamar 
Caldwell, WHSC Hartsville, will discuss 
the survey made by the Wire Study Com- 
mittee. 

Jan. 18-20 — Advertising Assn. of the West 



The «MARK 

OF Q UALITY RADIO IN 

CENTRAL NEW YORK 



Ed Murphy 

MUSIC 




John Groy 

MUSIC 



FIRST CHOICE IN A 

FIRST RATE MARKET 

Top personalities, top programming, top facilities and 
top management combine to insure advertisers a really 
effective selling job in WSYR's 18-county service area. 
WSYR's big margin of superiority is confirmed by 
all recognized market coverage studies. 




5 KW • SYRACUSE, N. Y. - 570 KC 



8R0ADCASTING, January 7, 1963 



WCCO Radio delivers TOP ACCEPTANCE 




Twice as many listeners 
as all other Minneapolis- 
St. Paul stations combined! 

Powered by an enormous 68.1% share of audience, 
WCCO Radio provides a setting of outstanding 
acceptance for your advertising story. You 
get sales-sparking coverage of two markets in 
one : the 5-county Twin Cities metro area plus 
119 non-metro counties. Big audiences, top 
acceptance and great coverage are yours at the 
lowest cost-per-thousand in the market— less 
than one-third the average of all other 
Minneapolis-St. Paul stations. 




MINNEAPOLIS • ST. PAUL 

Northwest's Only 50,000-Watt 1-A Clear Channel Station 



CBS 



radio 
spot 

• • • SALES 



1 




*NCS '61 Radio-50% and over penetration 

WRT4-R4DI0 

50,000 Watts AM, 1140 KC 
200,000 Watts FM, 94.5 MC 
Richmond, Virginia 




mid-winter meeting, Mapes Hotel, Reno, Nev. 

*Jan. 20 — Iowa AP Radio & Television 
Assn. annual winter workshop meeting In 

Des Moines. Governor-elect Harold Hughes 
will address the luncheon session. Awards 
will be presented to members contributing 
the most to the Iowa AP report during 1962. 

Jan. 21 — Deadline for comments to FCC 
rulemaking proposals to allow (1) joint 
use of auxiliary tv stations and microwave 
facilities of closed-circuit etv systems for 
transmitting on parttime and secondary 
basis to on-the-air etv stations and station 
to closed-circuit; and (2) make available 
1850-1990 mc band to etv for extended 
range, closed-circuit purposes. 

Jan. 22 — Georgia Assn. of Broadcasters, 
board meeting. U. of Georgia, Athens. 

Jan. 22-24 — Eighteenth annual Georgia 
Radio-TV Institute, co-sponsored by Georgia 
Assn. of Broadcasters and U. of Georgia, 
Athens. FCC Commissioner E. William 
Henry; Georgia Governor-elect Carl Sand- 
ers; Stephen Labunski, WMCA New York; 
Maury Webster, CBS Radio Spot Sales; 
Stephen Riddleberger, ABC owned radio 
stations; Edmund C. Bunker, president- 
elect, RAB; and John Mooney, WKGN 
Knoxville, are among participants. 

Jan. 23 — Winter meeting of Colorado 
Broadcasters Assn., Hilton Hotel, Denver. 
Meeting includes a cocktail party and din- 
ner for members of the Colorado legislature 

*Jan. 23 — Colorado AP Broadcasters Assn., 

meeting. Hilton Hotel, Denver. AP assistant 



general manager Lou Kramp will address 
the session. Members will firm up plans for 
a news clinic for radio and tv newsmen. 

•Jan. 23-24 — Nebraska Broadcasters Assn. 

convention. Hotel Cornhusker, Lincoln, Neb. 
NAB President LeRoy Collins will be prin- 
cipal speaker. 

Jan. 23-25 — Association Public Affairs Con- 
ference, for business leaders and members 
of trade and professional associations. 
Sheraton-Park Hotel, Washington, D. C. 
Program topics include "The Impact on 
Business by the 88th Congress," "Business 
and the Dept. of Justice" and "The Busi- 
nessman and Politics." 

*Jan. 25 — Annual banquet of the Federal 
Communications Bar Assn., Cotillion Room, 
Sheraton-Park Hotel, Washington, D. C. 

Jan. 25 — AWRT Educational Foundation 
board of trustees meeting, Savoy-Hilton 
Hotel, New York City. 

Jan. 25-27 — American Women in Radio & 
Television board of directors meeting, 
Savoy-Hilton Hotel, New York City. 

Jan. 28 — FCC hearing on availability of 
local television programming in Omaha, 
Neb. Commissioner E. William Henry pre- 
siding. 

Jan. 29-Mar. 3— Award winning examples 
of western editorial and advertising art, 
selected by Art Directors Club of Los 
Angeles in 18th annual competition, on 
exhibit at Museum of Science & Industry, 
Exposition Park, Los Angeles. 



OPEN MIKE 



National Representative: 
PETERS, GRIFFIN, WOODWARD, INC. 

18 



Strike coverage 

editor: I want to compliment you on 
your excellent roundup of radio and 
television activities during the newspa- 
per strike in the Dec. 24 issue of Broad- 
casting. Of all the articles I have seen 
on this subject yours was by far the 
most comprehensive and informative. . . . 

There is just one minor point in your 
story that seems to give, or rather leave, 
a wrong impression, and that concerns 
the Journal- American. On page 33 
where your writer refers to our efforts 
on WOR, he says, "Capsule versions of 
the program are being aired by other 
stations as well." 

To me this sort of implies that all 
the other stations — and we have been 
fortunate in securing time segments 
gratis for 2-to-4 minute vignettes fea- 
turing the recorded voices of our top 
writers on a dozen or more stations 
through the efforts of the Rose-Martin 
agency — are being served "used" mate- 
rial. 

Nothing could be farther from the 
case. All the other stations are receiving 
fresh, new material which is sent to 
them daily and which has not been used 
by WOR or any other station previous- 
ly. — Fred N. Lowe, director of promo- 
tion, plans and public relations, New 
York Journal-American. 

Heart of America 

editor: This is to request permission 
to reprint the "Topeka" section of your 
"Heart of America" story [Special 
Report, Sept. 24, 1962], at the request 



of WIBW-TV Topeka, one of our sta- 
tions. Needless to say, Broadcasting 
will receive written and visual credit on 
the reprint. — Erwin Spiegel, sales pro- 
motion, Avery-Knodel Inc., New York. 
[Permission granted.] 

Radio in Canada 

editor: . . . Dr. Roslow and The 
Pulse Inc. are names well known and 
respected in Canada, and we feel it 
significant that they should express the 
belief that the emphasis of future rat- 
ing reports will be on "persons" rather 
than "homes" [Broadcast Advertis- 
ing, Nov. 26, 1962]. 

The Radio Sales Bureau is in com- 
plete agreement ... so much so that 
we have just published a comprehen- 
sive study on the summer activities of 
individuals by sex and age groups (not 
including children), as related to their 
exposure to the radio medium. This 
includes in-home, out-of-home, in- 
home-away-from-home (i.e., on vaca- 
tion) and out-of-home-away-from-home 
listening by half-hour time segments 

In addition ... the individual ques- 
tionnaire logs contain a vast wealth of 
statistics. . . . — Charles C. Hoffman, 
president, Radio Sales Bureau, Toronto. 

More than meets the ear 

editor: Your article, "And now (shh) 
a word from the sponsor" [Govern- 
ment, Dec. 24], brings to mind a prob- 
lem I have faced many times as an engi- 
neer. 

I sincerely agree that it is not a "sim- 
BROADCASTING, January 7, 1963 



YOU may MEYER SEE THE BIGGEST AN I MAI*- 



WKZO-TV MARKET 
COVERAGE AREA • NCS '61 

MICH. 




BUT... WKZO-TV Will Give You Mammoth 

Coverage in Greater Western Michigan! 



Every day, every night, every week — WKZO-TV 
reaches more homes than any other Michigan station 
outside Detroit. It's a whale of a station in a whale 
of a market! 




WKZO KALAMAZOO-BATTLE CREEK 
WJEF GRAND RAPIDS 
WJEF-FM GRAND RAPIDS-KALAMAZOO 
WWTV-FM CADILLAC 

TELEVISION 

WKZO-TV GRAND RAPIDS-KALAMAZOO 
WWTV/ CADILLAC-TRAVERSE CITY 

/WWUP-TV SAULT STE. MARIE 
KOLN-TV/ LINCOLN, NEBRASKA 

/ KGIN-TV GRAND ISLAND, NEB. 



See for yourself in NCS '61. WKZO-TV has weekly 
circulation in 456,320 homes in 30 counties in Western 
Michigan and Northern Indiana. Prosperous homes, too! 
SRDS credits the area with retail sales of over two and 
one-half billion dollars annually. 

Let Avery- Knodel give you the full story. And if you 
want all the rest of outstate Michigan worth having, add 
WWTV /WWUP-TV, Cadillac-Sault Ste. Marie to your 
WKZO-TV schedule. 

%The Blue Whale reaches a length of 108 feet and a weight of 131 tons. 



WKZO TV 

100,000 WATTS • CHANNEL 3 • 1000' TOWER 
Studios in Both Kalamazoo and Grand Rapids 
For Greater Western Michigan 
Avery-Knodel, Inc., Exclusive National Representatives 



BROADCASTING, January 7, 1963 



1? 



year the RflGIW 30/62 fe 
tare films were acknowledged the 
finest single offering of post '48 
films yet released. Now we're 
topping those with the 30/63. it's 
a truly exciting array of entertain- 
ment values that will keep audiences 
and advertisers looking and buying. 



SSSEHSaSSSSalSi^S 


Some of the titles from 
Goldwyn-MayerTelevision's 


Metro- 
30/63 



Silk Stockings'' • "Pet and Mike" 
"First Man Into Space" • "Ambush" 
"Dream Wife" * "Blackboard Jungle' 




Spencer Tracy * Otfeb 
Gene Keffy^ 




HIGHLY PRO MOT ABLE I 
HIGHLY SALEABLE! 



Get individual firms and avail- 
abilities w the 30/63 from my 
MGM Television office. Presents- 
tion and film mailable right now. 



MG 






has a way 
with women 




Like mother, like daughter — 
both like the Delta Touch... 
famed Delta service that is 
always personal, quick and 
exceedingly thoughtful . . . be 
it Deluxe, Family Plan or 
Tourist. Next trip fly Delta. 




the air line with the BIG JETS 
22 (OPEN MIKE) 



pie" problem as you state in your arti- 
cle, since loudness is a function of not 
only the volume of the sound but also 
the frequency of the sound that is being 
transmitted. On top of this basic engi- 
neering concept is also the fact that the 
"average" radio receiver's loudspeaker 
has its best response in the mid-frequen- 
cy range, and the average person's hear- 
ing is best in this range. Therefore, the 
net result is what appears to be, in some 
instances, excessive loudness. 

This hearing response of the average 
person is often referred to as the 
"Fletcher and Munson" curve of equal 
loudness. It would appear to me that a 
possible solution of this problem would 
be to design a modulation monitor that 
would respond to the "Fletcher-Mun- 
son" curve rather than what is presently 
being used. 

There is no doubt in my mind that 
use of this type of monitor would inject 
the problem of controlling levels, espe- 
cially low frequencies, but this could be 
handled by the FCC changing the rules 
to allow greater attenuation of low fre- 
quencies. 

Along this same line it might be wise 
to investigate the possible transmission 
of programs with equipment equalized 
to the "Fletcher-Munson" curve. — Ralph 
T. Winquist, consulting engineer, Bridge- 
port, Conn. 

Separate functions 

editor: . . . Have been following your 
editorials and [am] glad to see you 
speak out for free broadcasting. . . . 
While I haven't cared particularly for 
various statements made by Collins, I 
must say I have some sympathy with 
his position on tobacco advertising and 
I can't quite agree that one should be 
prevented from speaking out merely be- 
cause it might hurt revenues and prof- 
its. 

. . . If we are to maintain a free 
broadcasting structure, some organiza- 
tion should represent ownership and 
public service in the same breath; the 
head of it should be capable of indus- 
try self-criticism, and should also be 
able to tell the FCC to get lost. Collins, 
as head of that association, might well 
caution the industry on the excesses of 
advertising, tobacco included. . . . There 
are too many subordinate executives 
setting policies and practices and en- 
tirely too much influence by advertisers 
and agencies on broadcasting standards. 
No wonder the FCC moves into the 
vacuum. 

The federation of broadcasting you 
propose [Editorials, Dec. 10] should 
not be one of conflicting interests. I'd 
like to see the editorial function sepa- 
rated completely from the advertising 
sales functions . . . and I'd want the 
editorial group to be the boss. . . . 
— Frank E. Mullen, Mullen-Buckley 
Corp., Los Angeles. 



Broadcasting Publications Inc. 

President Sol Taishoff 

Vice President Maury Long 

Vice President Edwin H. James 

Secretary H. H. Tash 

Treasurer B. T. Taishoff 

Comptroller Irving C. Miller 

Asst. Sec.-Treas Lawrence B. Taishoff 

BROADCASTING* 
TELECASTING 

THE BUSINESSWEEKLY OF TELEVISION AND RADIO 

Executive and publication headquarters: 
Broadcasting-Telecasting Bldg., 1735 DeSales 
St.. N.W., Washington 6. D. C. Telephone 
Metropolitan 8-1022. 

Editor and Publisher 
Sol Taishoff 

Editorial 

Vice President and Executive Editor 
Edwin H. James 

Editorial Director (New York) 
Rufus Crater 

Managing Editor 
Art King 

Senior Editors: J. Frank Beatty, Bruce 
Robertson (Hollywood), Frederick M. Fitz- 
gerald, Earl B. Abrams. Lawrence Christo- 
pher (Chicago), Dawson Nail; Executive 
Copy Editor: Harold Hopkins; Associate 
Editors: George Darlington, Leonard Zelden- 
berg; Staff Writers: Sid Booth. Gary Camp- 
bell, Jim deBettencourt, Larry Michie; Edi- 
torial Assistants: Elizabeth Meyer, Chuck 
Shaffer, Rosemarie Studer, Nancy K. Yane: 
Secretary to the Publisher: Gladys Hall. 

Business 

Vice President and General Manager 
Maury Long 

Vice President and Sales Manager 
Winfield R. Levi (New York) 

Assistant Publisher 
Lawrence B. Taishoff 

Southern Sales Manager: Ed Sellers; Pro- 
duction Manager: George L. Dant; Traffic 
Manager: Harry Stevens; Classified Adver- 
tising: Dave Lambert; Advertising Assist- 
ants: Robert Sandor, Carol Ann Jenkins, 
Terry Steel, Joyce Zimmerman: Secretary 
to the General Manager: Doris Kelly. 

Comptroller: Irving C. Miller; Assistant 
Auditor: Eunice Weston. 

Publications and Circulation 

Director of Publications 
John P. Cosgrove 
Circulation Manager: Frank N. Gentile; 
Circulation Assistants: David Cusick, Chris- 
tine Harageones, Edith Liu, Burgess Hess. 
James E. O'Leary, German Rojas, Eugene 
Sheskin. 

Bureaus 

New York: 444 Madison Ave., Zone 22, Plaza 
5-8354. 

Editorial Director: Rufus Crater; Bureau 
News Manager: David W. Berlyn; Associate 
Editor: Rocco Famighetti; Staff Writers: 
Richard Erickson, John Gardiner, Diane 
Halbert, Larry Littman; Assistant: Frances 
Bonovitch. 

Vice President and Sales Manager: Winfield 
R. Levi; Institutional Sales Manager: Elea- 
nor R. Manning; Advertising Representatives : 
Don Kuyk, Syd Abel; Advertising Assistant: 
Ellen Reilly. 

Chicago: 360 N. Michigan Ave., Zone 1, 
Central 6-4115. 

Senior Editor: Lawrence Christopher; Mid- 
west Sales Manager: Warren W. Middleton; 
Assistant: Barbara Kolar. 
Hollywood: 6253 Hollywood Blvd., Zone 28, 
Hollywood 3-3148. 

Senior Editor: Bruce Robertson; Western 
Sales Manager: Bill Merritt; Assistant: Vir- 
ginia Strieker. 

Toronto: 11 Burton Road, Zone 10, Hudson 
9-2694. Correspondent: James Montagnes. 

Broadcasting* Magazine was founded in 1931 
by Broadcasting Publications Inc., using the 
title, Broadcasting* — The News Magazine of 
the Fifth Estate. Broadcast Advertising* 
was acquired in 1932, Broadcast Reporter in 
1933 and Telecast* in 1953. Broadcasting- 
Telecasting* was introduced in 1946. 

•Reg. U. S. Patent Office 
Copyright 1963: Broadcasting Publications Inc. 

BROADCASTING, January 7, 1963 



JUST OFF THE PRESS 




VEfkRBOO* 

. Wide**** tV \ e 
business *° 




FACILITIES OF TELEVISION: Station profiles, 
call letters, channels, allocations, applications 
pending, catv, translators; group and news | 
paper/magazine ownership, station sales. 



FACILITIES OF AM/FM RADIO: Station directory | 
includes executive personnel, speciality pro- 
grams, reps, call letters, frequencies; Canada, | 
Mexico, Caribbean stations. 



BROADCAST EQUIPMENT/FCC RULES: Manufac- 
turers & services, new Product Guide; awards] 
& citations, tv network map. 



CODES/PROGRAM SERVICES: Tv and radio codes; 
program producers, distributors, production! 
services, news services, talent agents, for- 
eign language and negro programming by sta- 
tions; broadcast audience data. 



REPRESENTATIVES, NETWORKS, TRADE GROUPS I 
including regional reps and networks; attor- 1 
neys, consultants, engineers, associations; 
U.S. govt, agencies; news and farm directors.! 



AGENCIES, ADVERTISERS, BILLINGS: Leading I 
advertisers, agencies and their billings; books I 
and reference works; schools, major trends, 
events, agency financial profile 1952-61. 




Designed for your specialized "must know" references, the 1963 BROADCASTING Yearbook issue is the 
largest (632 pages) and most complete encyclopedia- type book ever published for the business of radio-tv 
broadcasting and the associated arts and services. 

..............USE THIS COUPON TO ORDER YOUR COPY NOW.- 



Compiled, written and edited by 
the same staff that produces 
BROADCASTING— The Business- 
weekly of Television and Radio 
—serving the business of broad- 
casting since 1931. 

LIMITED EDITION 

$5.00 copy 



BROADCASTING, January 7, 1963 



BROADCASTING 

The 8uS'NESSwEZKlv TELEVISION ANB BAOIO 



1735 DeSales Street N.W., 
Washington 6, D. C. 



□ 1963 Yearbook and the next 

52 issues of BROADCASTING Businessweekly — $12.00 

□ 52 issues of BROADCASTINC Businessweekly — $7.00 

□ 1963 BROADCASTINC Yearbook only— $5.00 

□ Payment Enclosed □ Please Bill 

name title/ positron* 

company name 

address 



city 

Please send to home address- 



tone 



state 



23 



<gr Beauty 



Some of the prettiest figures in televi- 
sion turn up in the National Nielsen 
Ratings. (A recent report was so 
handsome we had it decorated for 
the holidays.) Still, as every sponsor 
knows, one rating doesn't make a 
season. The significant point is that 
one network has consistently at- 
tracted the biggest audiences in tele- 
vision—for five straight years in the 
daytime and for eight straight years 
at night. This is the CBS Television 
Net work" where (to quote Advertis- 
ing Age) advertisers have a better 
than 50% chance to get their com- 
mercials into the top-rating shows." 
With the odds given at 33% on the 
second network and 6% on the third, 
"...there has not been such a wide 
spread since 1956-57" 



^^progi 



CBS has 18 ^ 

of the top 20 nighttime 
programs. This is half of our 
nighttime schedule 




Source: NTI 2nd November report. Nighttime: 6-1 1 prn, 7 days; 
daytime, 7am-6 pm, Monday-Friday, all regular programs. 
(The very next— and latest— report was much the same: 
our lead over the second network was down one percentage point 
in average audiences at night, up one point in the daytime.) 



from EDWARD CONDON, Bankers Life & Casualty Co., Chicago 



A radio campaign that's still going strong after nine years 



Bankers Life & Casualty Co.'s radio 
advertising is intended primarily to pro- 
duce sales leads for our insurance 
agents, just like our advertising in other 
media. 

Radio has done an excellent job for 
many direct-response advertisers, but 
usually they find that in a year or less 
they have worn out their audience and 
the lead costs climb sharply. This is 
why we feel Bankers has set a record 
that's absolutely unique in the history 
of response radio advertising. 

We are now in our ninth consecutive 
year as sponsor of news commentator 
Paul Harvey on the ABC Radio net- 
work. No other direct response adver- 
tiser, to our knowledge, has ever spon- 
sored a single broadcasting personality 
on a single radio network as long as 
nine years as part of an ad program 
where the effectiveness of the advertis- 
ing is carefully and accurately measured 
by the number of quality leads it pro- 
duces. 

Successful Formula ■ There are a 
number of reasons why the combina- 
tion has been successful and results have 
not fallen off. One is the fact that we 
continually vary our radio commercials 
from among the many types of insur- 
ance policies which Bankers offers the 
public. 

For example, during one week, Paul 
Harvey might talk about our hospital- 
surgical insurance plan for the "senior 
citizen" — people 65 and over. The fol- 
lowing week, our commercials may be 
devoted to Bankers' "Major Medical" 
policy. Next, our advertising might 
cover Bankers' unique medical insurance 
policy that pays money back to the 
policyholder if he stays well. Succeed- 
ing weeks may find us advertising some 
of our various life insurance policies — 
such as the "Family Plan," or our "Life 
Paid-up at 65" policy. 

The result is that we are continually 
talking to different segments of the 
radio audience. Sooner or later, we 
offer something that will be of special 
interest and value to just about any 
and every person listening in. We also 
broaden the interest and appeal of our 
radio commercials even further by alter- 
ing the basic "proposition." For exam- 
ple, one commercial may offer a free 
booklet on health insurance. Another 
may ask the listener to write for a quo- 
tation on how much a certain insurance 
policy would cost. 

Radio's Unique Quality ■ This is the 
beauty of radio advertising. No other 
medium offers us the same degree of 
flexibility in making low-cost rapid and 



continual changes. We can and often 
do change our approach virtually over- 
night if our day-by-day studies of the 
leads we receive show that a particular 
commercial is not bringing in a suffici- 
ent volume of postcards and letters. 
Thanks to radio's flexibility and the co- 
operation between our lead tabulation 
department and our advertising agency, 
Phillips & Cherbo, we can bolster any 
lead shortages almost before they start. 

Another reason for our long associ- 
ation with ABC and Paul Harvey is Paul 
Harvey himself. He is a truly great 
radio salesman. Unlike many news- 
casters, he delivers his own commer- 
cials and injects into them an enthusi- 
asm that's genuine. His delivery of 
every commercial is exciting and so 
smoothly integrated into the rest of the 
broadcast that the listener just doesn't 
think to "tune him out" when the com- 
mercial comes on. 

We try to take advantage of this 
by giving him commercials that fit into 
his editorial style. His unique style 
prompted us, in 1954, to select him to 
deliver our commercials over WLS, 
the Chicago outlet for ABC. We felt 
there was a logical association between 
Paul Harvey the newscaster and Bank- 
ers Life & Casualty Co., the newsmaker 
in the insurance field. He did so well 
that we soon decided to sponsor him on 
the full ABC network. Our new con- 
tract calls for as much time as we've 
used in any of the last five years. 

Track Record ■ While we naturally 
want to develop a good volume of leads 
with our radio advertising, the quality 
of these leads is also important to 
Bankers. So, we carefully "follow" 
each sales lead we send out to our 
agents in the field. We determine 
how many leads are actually turned 
into sales. We find out how much 
each sale amounts to in terms of 



monthly or annual premiums. But we 
don't stop there. Sales from leads are 
"tracked" to find out their "persistence" 
— how long the insurance policies con- 
tinue to be renewed by customers. 

The net result is that we know to 
the penny how many dollars are brought 
in by the radio advertising dollars we 
invest and we know it for each individ- 
ual advertising effort we make. This 
system has worked well for us. Right 
now, we're one of the largest compan- 
ies in the insurance field. In the past 
five years, for example, Bankers' sales 
volume has increased an average of 
20% each year. And certainly, radio 
and Paul Harvey have played an im- 
portant role in this growth. 

Because Paul Harvey has become so 
well identified as the radio spokesman 
for Bankers, we try to weave him into 
our total advertising and marketing pro- 
grams in various ways. We often use 
his name and pictures in our print ad- 
vertising and merchandising tie-ins. He 
frequently will be the feature speaker 
at our sales and agent meetings. 

Radio Keystone ■ Our radio advertis- 
ing program complements the rest of 
our advertising program. For many 
years, Bankers has been one of the 
largest users of direct mail in the world. 
We will often use radio to back up a 
mailing by having Paul Harvey tell 
listeners in a certain area to watch 
for our letters. We also have a heavy 
schedule of national magazine advertis- 
ing and have been among the top three 
or four largest users of transit adver- 
tising. We use television, newspaper 
and theatre advertising tactically too. 

Radio not only strengthens our total 
advertising "mix," but it's "live" quality 
also helps add warmth and feeling to an 
intangible product. Radio should con- 
tinue to be one of the keystones of our 
advertising program. 




Edward Condon is advertising director of 
Bankers Life & Casualty Co., Chicago, and 
has long been active in response advertis- 
ing. He joined Bankers in 1956. Before 
that he was direct mail advertising man- 
ager of Esquire Inc., New York, where he 
also worked on Coronet, Coronet Films, 
Apparel Arts Magazine and Esquire Credit 
Club. Before that he was with Encyclo- 
pedia Britannica Inc. as assistant adver- 
tising and sales promotion manager. He 
speaks frequently before advertising clubs. 



26 



BROADCASTING, January 7, 1963 




Idem 



INSTI 

built on s 




Bronze statues of the Mayo brothers, 
founders of the Mayo Clinic. 




MAYO 




OKLAHOMA CITY 



KWTV- OKLAHOMA CITY Represented nationally by Edward Retry A Company. Inc. 



known to millions of comic strip fans 



Now Ikf tc 

■B&iri Off 

TV 






Fresh on the market, these new King Features 
cartoons are already sold to: 

WPIX, New York 

". . . truly outstanding." ' FRED THROWER 

KTLA, Los Angeles 

"Hilarious! The big one for '63." 

S. L. ADLER 

WTAE, Pittsburgh 

". . . they're great." FRANKLIN SNYDER 

WEWS-TV, Cleveland 



pm 

(KB! 



WTCN-TV, Minneapolis 



CKLW-TV, Detroit 



KWTV, Oklahoma City 



KGMB-TV, Honolulu 



AMALGAMATED TV, Australia 




Over 100 million fans already know these characters from the comic strips. 
NOT SINCE "POPEYE" HAVE ANY NEW CARTOONS COME INTO TV SO EXTEN- 
SIVELY PRESOLD. 

We're now producing 150 new animated cartoons, in color. ... 50 each of 
"BEETLE BAILEY," "BARNEY GOOGLE an' SNUFFY SMITH" and "KRAZY KAT." 

They'll be ready for debut in September, 1963. We have screening prints to 
show you now. Just ask us . . . 

KING FEATURES SYNDICATE 

235 East 45th Street New York 17, N. Y. 

212-MU 2-5600 Cable: KINGSYN, N. Y. 

• AL BRODAX, Director of TV 

• Ted Rosenberg, Director TV Sales, East • Maurie Gresham, Director TV Sales. West 

• IN CANADA: Do/a Films Limited, 160 Bloor Street East, Toronto 5. Ont. 



rhe Mayor and the city's business leaders know and understand 
he needs of the people of Pittsburgh. When they learned that 
)ledges to the United Fund were still short of its goal, they 
eacted swiftly by participating in KQV Radio's "Million Dollar 
Vednesday." For the third year the station offered its facilities 
o the United Fund. Throughout the day, these civic leaders sat 
)ehind KQV microphones, introducing music, reporting the time 
he weather and, most important, urging the people of Pitts- 
)urgh to support the United Fund. The participation of Pitts- 
burgh's top leadership in KQV's "Million Dollar Wednesday" 



was, in the words of Campaign Chairman Philip A. Fleger 
"but one example of the genuine interest, the concern, the 
imagination, and the work which the station invested in the 
1962 United Fund Campaign." KQV's "outstanding cooperation" 
demonstrated the kind of "superior public service" ABC Owned 
Radio Stations perform to generate true community action 

gft ABC OWNED RADIO STATIONS 

I! ll WABC NEW YORK WLS CHICAGO KGO SAN FRANCISCO 
KQV PITTSBURGH WXYZ DETROIT KABC LOS ANGELES 



BROADCASTING 

THE BUSINESSWEEK!- Y OF TELEVISION AND RADIO 

January 7, 1963, Vol. 64, No. 1 



SPECIALISTS SELL MOST PROGRAMS 

■They placed nearly three-fourths of season's network shows 
■Independents find competition tough and growing tougher 
■Talent agencies and movie studio subsidiaries both qualify 



The prime-time network television 
programs, which are now beginning to 
be fitted into the schedules that will be- 
gin next fall, more and more are being 
funneled to the networks through a rel- 
atively few, exceptionally well-heeled 
sales organizations. 

The independent producer's chances 
of selling his product directly to net- 
works or sponsors appear to be grow- 
ing slimmer, and the trend among net- 
works points toward less, not more, net- 
work-initiated production. 

The extent to which "sales representa- 
tives"- control the placement of pro- 
grams is pointed up by an analysis of 
the current year's schedule: they were 
responsible for the sale of approxi- 
mately 74% of all prime-time programs 
on the air at the start of the season. 

A canvass last week found no reason 
to expect that the percentage would 
be materially reduced in 1963. 

Time of Decision ■ The week after 
New Year's Day traditionally marks 
the beginning of the selling season for 
the following fall. Although some pro- 
grams already are committed for 1963- 
64, the fate of the large majority of 
prime-time offerings probably will be 
decided within the next six weeks. 

The sales representatives sell pri- 
marily to networks, and often assist 
the networks in finding advertising 
sponsors. In some cases they sell di- 
rectly to advertisers and then help the 
sponsor seek a network slot, but the 
usual procedure is vice versa. 

These salesmen represent two main 
categories primarily: (1) the talent agen- 
cies that serve as sales agents of tv 
program producers, and (2) the tele- 
vision subsidiaries of production com- 
panies allied with motion picture 
studios. 

Examples of the first grouping are 
the William Morris Agency, General 
Artists Corp. and Ashley-Steiner. In 
the second classification are MCA 
(aligned with Revue Studios and Uni- 
versal Pictures), Screen Gems (Colum- 
bia Pictures), MGM-TV and Warner 
Bros. Tv. 

The rise of these sales representatives 
to prominence in tv can be attributed 
largely to two developments: The de- 



cision of the networks to produce fewer 
programs themselves and the apparent 
inability of most independent producers 
to fulfill the dual functions of produc- 
ing and selling. Tied in with the net- 
work pattern is the decline of the live 
dramatic series, which the networks 
produced themselves or which were 
negotiated for directly with an outside 
producer. 

Status Today ■ An independent pro- 
ducer who has sold directly to the net- 
works in the past explained the changed 
situation of today in these words: 

"Five or six years ago, there were 
outfits like Television Programs of 
America, Ziv Television Programs, Of- 
ficial Films, Pyramid Productions and 
Bernard Schubert Inc. who could take 
a show to the networks and make a 
sale. Those days are gone forever. Even 
Desilu and Ziv (now United Artists Tv) 
had to go out and get agents — GAC 
for Desilu, William Morris for UA Tv. 



"I believe high costs of television are 
an important consideration. A pro- 
ducer has to have strong financial re- 
sources, which means that he can put 
out a quality show week in, week out. 

"Tv subsidiaries of motion picture 
outfits have this financial backing and 
the strong talent agents have access to 
money from other sources. Then, too, 
both have access to the lifeblood of a 
good show — the talent, whether it's an 
actor, a writer, a producer or a director. 
The little guy can't do it, unless he's 
willing to give away a piece of the 
show." 

Sales Fees ■ A "piece" of the show 
means the fee earned by the sales rep- 
resentative. Whether he is called a 
"sales agent," the term used to designate 
a talent agency in its role of salesman, 
or distributor, the title a motion picture 
tv subsidiary utilizes when selling a 
series to a network, the fee normally 
is 10% on top of production costs. (For 



RCA-Philco multi-million-dollar suits settled 



A $9 million-plus agreement was 
reached between RCA-NBC and 
Philco Corp. last week which re- 
moves a major roadblock in NBC's 
plan to trade WRCV-AM-TV (ch. 
3) Philadelphia for RKO General 
Inc.'s WNAC-AM-TV and WRKO 
(FM) Boston (see story, page 58). 
FCC approval is necessary for that 
part of the agreement involving 
Philco's dismissal of its application 
for ch. 3 Philadelphia, in competi- 
tion with NBC's license renewal ap- 
plication. 

After fighting NBC's tv station 
ownership in Philadelphia for five 
years, Philco (now owned by Ford 
Motor Co.) agreed to withdraw its 
application for ch. 3 in that city, 
now occupied by WRCV-TV, and a 
court-remanded protest to the FCC's 
1957 license renewal of the station. 
In return, NBC will pay Philco $9 
million for license rights to all Philco 



patents for radio equipment and re- 
imbursement for as yet undeter- 
mined expenses in prosecuting the 
ch. 3 application. 

Also settled out-of-court, without 
payment of damages by either party, 
were suits by Philco seeking $150 
million damages from RCA and by 
RCA seeking $174 million damages 
against Philco. 

The NBC-RKO General exchange 
and the Philco ch. 3 application 
have been the subjects of an FCC 
hearing in progress since last Oc- 
tober. Even if the FCC approves 
the agreement, Chief Hearing Ex- 
aminer James D. Cunningham still 
must rule on issues to determine 
whether NBC has engaged in anti- 
competitive practices, whether it has 
used its power of network affiliation 
contrary to the public interest and 
whether NBC has the character 
qualifications to be a licensee. 



BROADCASTING, January 7, 1963 



31 



15 firms sell most programs to networks 




The men who negotiate and sell prime network pro- 
gram packages to the networks include such top 
executives as (I to r) David A. (Sonny) Werblin, presi- 
dent, MCA Tv; John Mitchell, vice president, national 
sales, Screen Gems; Wally Jordan, head of television 



senior vice president for television, General Artists 
Corp.; Oliver Treyz, vice president and general man- 
ager of worldwide television, Warner Bros., and Ted 
Ashley, president, Ashley-Steiner. Collectively, the 
companies these officials represent handle the bulk 



for William Morris Agency, New York; Herman Rush, of sales made to the networks on prime time programs. 



Fifteen sales representatives were 
active in the selling of package pro- 
grams for prime time presentations 
on the networks this season. Their 
influence can be gauged by this sta- 
tistic: They made the sales on 749c 
of prime time sold in 1962-63. 

With one exception, Goodson- 
Todman, these sales reps act on be- 
half of the tv subsidiaries of motion 
picture studios or of various talent 
agencies. They range from the 
giants — William Morris, MCA TV 
and Screen Gems — down to Art 
Rush and Sam Lutz, who negotiated 
single sales. (Goodson-Todman 
handles sales for two live shows, To 
Tell the Truth and Password.) 

For purposes of this study, pro- 
grams scheduled on network tv in 
October are included, but cover only 



those slotted in the Mon.-Sat., 7:30- 
11 p.m., and Sunday, 6:30-11 p.m. 
periods in which the networks pro- 
gram their schedules. 

Broadcasting learned that of the 
70 1 /2 hours of prime time available 
each week on the three networks, 
sales reps earn a fee, usually 10% 
of the program cost, on 52 hours. 
The remaining I8V2 hours consist 
of programs owned wholly or partly 
by the network and a few which are 
sold directly without a representa- 
tive. Sales reps are active on 64 
prime time shows; 25 programs are 
network-controlled or otherwise sold 
directly. 

Fewer on CBS-TV ■ CBS-TV 
leads the other two networks in the 
total number of programs in which 
a sales rep is not involved. CBS-TV 



has 15 such shows, totalling IIV2 
hours per week; NBC-TV has 5 pro- 
grams for a total of 4 hours per 
week and ABC-TV, 5 programs for 
3 hours weekly. 

A similar study of programs made 
by Broadcasting in 1957, which 
dealt solely with the role of talent 
agencies when serving as sales agents, 
showed that MCA, William Morris, 
GAC and Ashley-Steiner sold 40% 
of nighttime network tv programs 
(Broadcasting, Oct. 21, 1957). A 
consideration that precludes making 
a precise comparison today is that 
MCA no longer functions as a talent 
agency but does serve as a sales rep 
for properties produced by Revue 
and other producers. The four or- 
ganizations named sold virtually the 
same amount of program time in 



purposes of simplification Broadcast- 
ing is using the term sales representa- 
tive to include both classifications). 

The concentration of sales strength 
in talent companies and motion picture 
tv subsidiaries has developed over the 
past several years. But the pattern was 
accentuated by these moves in 1962: 

■ Desilu Productions, which pre- 
viously had served as its own network 
sales representative, engaged GAC as 
its sales agent. 

■ United Artists Television, which 
formerly operated as Ziv-United Artists 
and earlier as Ziv Television Programs, 
named William Morris as its sales 
agent, though for many years it had 
negotiated its own network deals. 

■ The signing of such name per- 
sonalities as Danny Kaye, Judy Garland 
and Phil Silvers, all on CBS-TV, and 
Bill Dana on NBC-TV to regular series 
for 1963-64 emphasizes the still grow- 
ing role of the talent agent, who handles 



sales for these projects. 

Interviews by Broadcasting with 
executives at networks, talent agencies, 
production companies and advertising 
agencies brought forth these reasons for 
a stronger reliance on sales representa- 
tives: 

■ The high costs of television produc- 
tion and selling require a well-financed 
organization. The motion picture sub- 
sidaries have a high degree of financial 
stability. Strong talent agents, by repre- 
senting a group of producers, can keep 
overhead costs down and arrange for 
financing, though they do not invest 
in programs themselves. 

■ Both groupings have acquired over 
the years a reputation for delivering a 
satisfactory, if not always successful, 
program series on schedule, week in, 
week out. The networks, in essence, 
can depend on them. 

■ Both motion picture tv subsidiaries 
and talent agencies have access to per- 



formers, independent producers, writers 
and directors of all classifications. 
Through these contacts they are able 
to make this talent available. They learn 
of new ideas and often can propose 
the formats of series. 

■ Through long and intimate associa- 
tion with the networks, they are more 
apt to discern a network's needs; they 
are more likely to come up with the 
right show at a particular time to "plug 
a hole" or add balance to a schedule 
than an independent producer with a 
less successful record. 

■ They have the resources — financial 
and creative — to bolster a sagging 
series by hiring new writers, directors 
or performers, or to bring in a replace- 
ment series if necessary. 

* They can maintain a high-caliber, 
well-paid sales staff because they are 
usually selling a group of shows. A 
producer with a single entry may find 
the sales costs too high. 



32 (LEAD STORY) 



BROADCASTING, January 7, 1963 



1 



1957 as in 1962 — 27% hours per 
week as against 28 Vi hours this year. 

MCA Leads ■ MCA was the leader 
in program time sold in 1957 with 
13V4 hours and is number one again 
this year with IIV2 hours. William 
Morris was second in 1957 with 8V4 
hours and is in the same ranking this 
year with 9V2 hours. General Artists 
was third five years ago with 3Vi 
hours of sold programs, as against 5 
hours this year, while Ashley-Steiner 
was fourth with two hours, as against 
3 hours in 1962. 

The organization that has made 
the most headway since 1957 is 
Screen Gems which sold four half- 
hour programs for two hours of time 
in that year. In 1962 SG sold nine 
shows for a total of six hours of 
prime time. 

A Listing ■ The following listing 
of shows and their sales "reps" was 
compiled from network, talent agen- 
cy, advertising agency and produc- 
tion company sources: 

William Morris Agency: The Real 
McCoys, Danny Thomas Show, GE 
True Theatre, Andy Griffith Show, 
New Loretta Young Show, Lloyd 
Bridges Show, Dick Van Dyke Show 
on CBS-TV; McKeever and the Colo- 
nel, Saints and Sinners, Dick Powell 
Show, Sing Along With Mitch, Don't 
Call Me Charlie and Joey Bishop 
Show on NBC-TV; The Rifleman, 
Stoney Burke, on ABC-TV. 

MCA TV: It's A Man's World, 
Laramie, The Virginian, Wide Coun- 
try, Andy Williams Show, on NBC- 
TV; Jack Benny Show and Mr. Ed 
on CBS-TV; Wagon Train, Going My 
Way, Leave it to Beaver, My Three 



Sons, McHales Navy, Alcoa Pre- 
miere and Ozzie & Harriet on ABC- 
TV. 

Screen Gems: The Jetsons and 
The Flintstones, Donna Reed Show, 
Naked City, and Our Man Higgins 
on ABC-TV; Dennis the Menace and 
Route 66 on CBS-TV; Empire and 
Hazel on NBC-TV. 

General Artists Corp.: Lucille 
Ball Show, Dobie Gillis, Fair Ex- 
change, Jackie Gleason Show, Ameri- 
can Scene Magazine on CBS-TV; 
Perry Como Show on NBC-TV; Mr. 
Smith Goes to Washington and 
Father Knows Best on ABC-TV. 

Ashley-Steiner: The Nurses, The 
Defenders and Candid Camera on 
CBS-TV. 

Warner Bros: Gallant Men, 77 
Sunset Strip, Hawaiian Eye, and The 
Cheyenne Show on ABC-TV. 

Goodson-Todman: To Tell the 
Truth and Password on CBS-TV. 

MGM-TV: Dr. Kildare, The Elev- 
enth Hour and Sam Benedict on 
NBC-TV. 

Frank Cooper Assoc.: I'm Dick- 
ens, He's Fenster on ABC-TV. 

Creative Management Inc.: Jack 
Paar Show on NBC-TV. 

United Artists Assoc.: Sunday 
Night Movie (United Artists feature 
films) on ABC-TV. 

20th Century Fox Tv: Saturday 
Night at the Movies (Fox feature 
films) on NBC-TV. 

Art Rush: Roy Rogers Show on 
ABC-TV. 

Sam Lutz: Lawrence Welk Show 
on ABC-TV. 

Rosenberg-Coryell (now Artists 
Agency Corp.) : Ben Casey on ABC. 



■ The ascendancy of the "star" per- 
sonality who owns part or all of his 
series, (Danny Thomas, lackie Gleason, 
Perry Como, Jack Paar, Andy Griffith, 
Joey Bishop) has led to a reliance on 
talent agents as their sales representa- 
tives because of their association with 
them in the past. 

One complaint leveled at talent 
agencies generally and, to a lesser ex- 
tent at the motion picture tv sub- 
sidiaries, by some advertising agencies 
is that "they don't do enough to earn 
their sales fee." But this sentiment is 
by no means unanimous. 

Useful Ride ■ A sampling of a group 
of large advertising agencies finds an 
overall belief that the role of sales rep- 
resentatives, by and large, is a useful 
one. 

The consensus is that there may be 
individual series on which services per- 
formed are scanty and a 10% fee might 
not be warranted. But several advertis- 



ing agency men said there are certain 
projects which deserve a fee higher than 
the customary 10%. 

(Criticism usually is not directed at 
the tv subsidiaries even though agency 
executives acknowledge that the price 
of their series included a distribution 
fee. One agency executive suggested 
that since the fee is not itemized but 
is included in the overall sales price, 
the effect "is not so disquieting.") 

Price Question ■ The general belief 
among both producer and network 
executives is that the sales representa- 
tive's fee does not raise the ultimate 
price of a series inordinately, if at all. 
A network official explains: 

"Every show is subject to negotiation. 
A series has to be competitive with 
other series of its type, whether it has 
a sales agent or not. If we feel that the 
price of a show is out of line, we ques- 
tion it. We negotiate until we reach a 
figure that we consider reasonable. 



"A producer who doesn't have a 
sales agent is going to ask pretty much 
the same figure as a producer who has 
one. True, he has a little more leverage 
and he can come down in price if he 
sees he isn't getting anywhere by in- 
sisting on a higher price. But my feel- 
ing is that if an agent does add to a 
price, it is only a slight increase. And 
the agent often brings other values to 
a show." 

Sales representatives invariably are 
reticent to discuss the roles they portray 
in the creation and sale of a television 
program package. They point out that 
some of their functions are implemented 
"behind-the-scenes," such as bringing 
independent producers together with 
writers, or performers or sponsors with 
a producer or a writer. 

Values Cited ■ Two talent agency 
executives who were willing to discuss 
the values they believe an agent can 
provide in the creation and sale of tv 
program series were Herman Rush, 
senior vice president for television at 
GAC, and Wally Jordan, head of the 
television division of William Morris, 
New York. 

Mr. Rush asserted that "sales is only 
one function of a creative agency," 
and added: 

"On occasions we have created the 
basic concept of a series. On others we 
have added one element or several ele- 
ments of a package, such as a writer 
or a writer and director. We are in close 
touch with the creative areas of tele- 
vision — directors, writers, performers — 
and the business areas including the 
advertising agencies, the sponsors and 
the networks — and have acquired the 
'know-how' to come up with the proper 
series at a given time. After a show is 
on, we service it, booking talent and 
taking care of sundry problems that 
crop up." 

Mr. Jordan voiced the belief that the 
reliance on talent agents by producers 
has developed because it costs "a lot 
of money" to develop and maintain an 
efficient sales force, and an agency has 
the facilities (performers, writers, and 
directors) required to construct a "sale- 
able" property. 

An innovation that William Morris 
considers significant is a two-week con- 
ference the agency holds in Beverly 
Hills after Labor Day each year, Mr. 
Jordan reported. Top executives from 
New York and Beverly Hills confer 
with writers, performers, directors and 
executives of production companies to 
stimulate them toward creating series 
prior to meetings with networks, spon- 
sors and agencies. 

Name Values ■ Mr. Jordan believes 
talent agencies have made valuable con- 
tributions to the development of tv. 
He pointed out that William Morris 



3 



BROADCASTING, January 7, 1963 



33 



played a significant role in bringing such 
individuals as Danny Thomas, Sheldon 
Leonard, Dick Van Dyke, Robert 
Taylor and Loretta Young into the 
medium. 

Programs not sold by a representative 
are generally network owned, wholly 
or in part, and in a few instances were 



sold directly by a producer. 

The general belief among talent com- 
panies, producers and advertising agen- 
cies is that the trend toward the use 
of a sales representative — either a talent 
agency or a motion picture company 
tv subsidiary — will grow. The rationale 
is that independent producers with a 



salable property will join forces with 
a tv subsidiary or a producer handled 
by a sales agent in order to obtain 
financial and sales strength. 

The other alternative is an increase 
in production by the networks. There 
is no indication that this will happen — 
and the trend seems to be against it. 



BROADCAST ADVERTISING 

H-R REP FIRMS EXPAND 

Realignment calls for new positions for owners 
and elevation of several major executives 



H-R Representatives Inc. and H-R 
Television Inc., radio and tv station 
representation firms respectively, last 
week announced a new expansion 
move. 

As part of the realignment, which 
involves new titles for its principals as 
well as major executives, Edward P. 
Shurick, former executive vice presi- 
dent of Blair-Tv, has joined H-R Tele- 
vision as a vice president in a senior 
executive capacity. 

In addition to other duties, Mr. Shur- 
ick will head a new creative department 
of station relations and forward plan- 
ning to provide "deeper and more ex- 
tensive consultation services to stations." 

Frank M. Headley, president and 
treasurer of the companies, moves up 
to board chairman, chief executive offi- 
cer and retains his treasurer post for 
both firms. Dwight S. Reed, executive 
vice president for both firms, was elect- 
ed president of H-R Representatives 
and executive vice president of H-R 
Television. Frank E. Pellegrin, execu- 
tive vice president and secretary of both 
companies, was elected president of 
H-R Television, executive vice presi- 
dent of H-R Representatives, and re- 
mains secretary (also see Week's 
Headliners, page 10). 

Messrs. Headley, Reed and Pellegrin 
are founding partners. Mr. Reed has 
his headquarters in Chicago, and the 
other two are in New York. 

Promotions ■ Several executives were 



affected in the promotions announced 
last week. James M. Alspaugh was 
elevated from vice president to execu- 
tive vice president of H-R Representa- 
tives. 

Adding the title of vice president at 
H-R Television: Grant Smith, mid- 
western sales manager; at H-R Repre- 
sentatives: Max M. Friedman, eastern 
sales manager, and Bill McRae, mid- 
western sales manager. 

William MacCrystall, who is sales 
manager of the Los Angeles office for 
the rep firms, and Joseph M. Friedman, 
sales manager at San Francisco, were 
elected vice presidents. 

John (Jack) White was elected vice 
president and national sales manager 
of H-R Television on Dec. 15. 

Branch offices now total 12 with the 
Dec. 1 opening of the Boston office. 
Avery Gibson continues as vice presi- 
dent of sales development, in charge 
of research and sales promotion, and 
Max Everett moves into a newly created 
post of vice president and director of 
creative sales. 

Mr. Headley noted that the sales and 
service staffs were being enlarged and 
executives realigned "in depth" so as to 
prepare to offer additional services 
while competing on "new levels de- 
manded by this vastly expanded and 
highly volatile business." 

Among these demands, Mr. Headley 
listed greater competition among inde- 
pendent reps as well as new competi- 



tion from group reps. He also men- 
tioned pay tv, community antenna tv, 
global tv, possibility of tv drop-ins 
through FCC engineering standards re- 
laxation, further development of uhf 
and a continued resurgence of radio, as 
areas which could open new horizons 
for the broadcast business. 

Mr. Headley indicated the H-R com- 
panies' expansion came after a six- 
months study of competitive factors. 

Tobacco cancer charges 
called 'unscientific' 

The Tobacco Industry Research Com- 
mittee, New York, last week answered 
"repetitive" charges that cigarette smok- 
ing is responsible for the reported in- 
crease in lung cancer incidence. The 
situation calls for "facts, not emotions," 
Timothy V. Hartnett, committee chair- 
man, said in a year-end statement. 

Though the statement did not iden- 
tify the sources of criticism, they pre- 
sumably included the controversial po- 
sition taken by NAB President Leroy 
Collins, who condemned cigarette ad- 
vertising based on its appeal to the 
young (Broadcasting, Nov. 26, 1962). 

Citing the many cancer research 
projects underway throughout the 
world, Mr. Hartnett said it would be 
"unscientific, to say the least," for any 
one of the agents and factors under 
study "to be accused arbitrarily of be- 
ing the causative factor in lung cancer 
or some other ailment." 

He noted that the TIRC exists to 
support the search for factual knowl- 
edge about smoking and human health. 
He pointed out appropriations of $800,- 
000 in 1962, bringing to $6.25 million 
the total amount given. 





The fact that some 30% of the housewives here in 
Ohio's Third Market double as wage earners helps 
to swell discretionary income to a healthy 27% above 
the national mean. 

As for this market, no medium — but none — covers it 
as thoroughly as WHIO-TV, AM, FM. Ask George 
P. Hollingbery. 

Additional morsel for thought: 

Dayton has been Ohio's fastest growing major metro- 
politan area during the past 20 years. Source: U.S. 
Census of Population 1960. 

BROADCASTING, January 7, 1963 



Associated with WSB, WSB-TV, Atlanta, Georgia 
and WSOC, WSOC-TV, Charlotte North Carolina 



WHIO 




DAYTON, OHIO • WHIO • AM • FM • TV 



35 



WHAT TV DOES FOR NEW PRODUCTS 

Katz Agency shows use of spot as launching pad 



PGW's 'Yardsticks' 

Peters, Griffin, Woodward re- 
leased today (Jan. 7) its new edi- 
tion of "Cost Yardsticks" that pro- 
vides quick spot tv estimates. 

The "Yardsticks" give examples 
of spot tv costs for 85 markets 
covering 91% of the U.S. tv 
homes and showing the rates by 
five categories. Costs are calcu- 
lated for such categories as night- 
time half-hours, 20-second prime- 
time station breaks and for typical 
participation "plans." 

A table is included showing 
month-by-month temperatures in 
major markets throughout the 
country for advertisers with a spe- 
cial copy approach or seasonal 
schedule. PGW is distributing the 
material to agencies and adver- 
tisers. 



The Katz Agency's major presenta- 
tion to advertisers and agencies this 
year is intended to demonstrate the 
effectiveness of national spot television 
in new product introductions. Called 
"Launching Your New Product," the 
slide-and-brochure presentation will get 
national circulation among marketing 
executives beginning this week. 

Noting that the growth of many 
companies depends on new product in- 
troductions, the rep firm quotes figures 
from McGraw-Hill and Booz, Allen & 
Hamilton studies to show that only one 
out of 40 new products succeeds. And 
even when the product has gone all the 
way through research, development, 
testing and introduction to the con- 
sumer, the chances of acceptance are 
50-50. 

The rep firm's presentation is an at- 
tempt not only to improve the odds for 
success but to relate how spot tv may 
protect investments at the critical test- 
marketing and commercialization stages. 

In Part One of the analysis, on 
retail distribution machinery, the Katz 
Agency describes the efforts of retailers 
to increase profits through faster mer- 
chandise turnover. Cited as an example 
is a report entitled "The Eagle Study," 
prepared by Super Market Merchandis- 
ing Magazine. A 38-unit midwest re- 
gional chain, Eagle Food Centers, which 
was the subject of a 39-week study in 
1960, uses an IBM installation to check 
and assess the flow of merchandise on 
a continuing basis. According to Katz, 
store executives say they cannot avoid 
being partial to the heavily advertised 
products. 

Market Disparities ■ Emphasis in 
Part Two of the presentation is on 
market-to-market changes, and on the 
meaningful speed, size and diversity of 



The following new products were re- 
ported last week to have entered spot 
tv on at least a test basis. Their activ- 
ity was detected by Broadcast Advertis- 
ers Reports, a national monitoring serv- 
ice, in its off-the-air taping of local tele- 
vision advertising and is described here 
as part of a continuing series of new- 
product reports compiled for Broad- 
casting each week. 

Monitored during week ending Dec. 28, 1962: 
Product: Pertussin Vaporizer. 
Company: Chesebrough-Pond's Inc. 
Agency: Esty, New York. 



those changes. Katz notes that "na- 
tionally, our similarities dominate, but 
we assert many differences in the mar- 
ket place." 

Part Three, "Motivating Through 
Advertising," tells how spot tv allows 
an advertiser to control the balance be- 
tween reach and frequency which will 
yield the advertising weight necessary 
to any given market situation, and per- 
mits the varying of weight from mar- 
ket to market. Spot tv success stories 
are reviewed in this section. 

They are Busch Bavarian Beer, 
Alberto-Culver, Chock Full O' Nuts 
coffee, Nu Soft fabric softener, Maypo 
cereal, Texize household cleaner, Aller- 
est, Climalene, Matey bubble bath, 
Contac, Procter & Gamble, and Sego 
liquid weight-control preparation. 

Hand-in-Hand With Tv ■ The Busch 
Bavarian story notes that after using 
spot tv the company reshaped its dis- 
tribution machinery to coincide with 
tv station coverage areas. Spot tv be- 
came its primary medium. Anheuser- 
Busch subsequently adopted a similar 
distribution policy for its other prod- 
ucts. Other companies followed suit 
(General Foods, Schaefer beer, Rob- 
ert Hall, Bardahl, Maypo, Maryland 
Club coffee and Purina). Katz calls 
this development in distribution "the 
begininning of a major marketing in- 
novation." 

The presentation concludes with an 
appraisal of P & G's spot tv stratagy. 
The country's biggest advertiser, which 
allocates more money for spot tv than 
any other medium, spends 70% of its 
household volume on new products. In 
sum, Katz reports, P & G's choice of 
spot tv is not based on big budgets, but 
because the medium matches its basic 



Schedule & Markets: Daytime minutes in West 
North Central States. 

Product: Matey Bubble Bath Toy Pack. 

Company: J. Nelson Prewitt Inc. 

Agency: John W. Shaw, Chicago. 

Schedule & Markets: Daytime minutes in West 
North Central States. 

Product: Hellmann's Double Gold Safflower 
Margarine. 

Company: Corn Products Co. (Best Foods Div.) 
Agency: Lennen & Newell, New York. 
Schedule & Markets: Daytime and nighttime 
minutes & 20's in East North Central States. 

Product: Mrs. Filberts whipped margarine. 
Company: J. H. Filbert. 
Agency: Young & Rubicam, New York. 
Schedule & Markets: Daytime minutes in 
Southeast. 



advertising yardstick — cost per sale. 

"Launching Your New Product" was 
written by Joseph Kenas under the di- 
rection of Halsey V. Barrett, director of 
spot tv sales development at the Katz 
Agency, New York. 

K&E to move West Coast 
office to San Francisco 

Kenyon & Eckhardt Inc. will move 
its West Coast headquarters from Los 
however. 

April 1 , it was announced last week. 
The agency will maintain a television- 
radio service office in Los Angeles, 
Angeles to San Francisco, effective 
K&E will transfer key personnel 
interested in such a move from Los 
Angeles to San Francisco or one of the 
agency's other offices. K&E has re- 
signed the accounts which have been 
handled exclusively in Los Angeles, ef- 
fective March 31. 

Rep appointments... 

■ KTEN (TV) Ada, Okla., and KTTS- 
TV Springfield, Mo.: Select Station 
Representatives Inc., New York, as ex- 
clusive national representative for both 
stations. 

■ KGNC - AM - TV Amarillo, and 
KFYO Lubbock, both Texas: Venard, 
Torbet & McConnell Inc., New York, 
as national representative. 

■ WJAR Providence, R. I., WFGM 
Fitchburg, Mass. : Eckels & Co. in New 
England area. 

■ WJDY Salisbury, Md.: Paul S. 
O'Brien Co., 1713 Spruce St., Phila- 
delphia, for that area. 



New products testing television 



36 (BROADCAST ADVERTISING) 



BROADCASTING, January 7, 1963 




On Madison Avenue . . . Michigan Boulevard 
. . . Peachtree Street . . . Wilshire Boulevard . . . 
wherever time-buyers gather, from coast 
to coast — the word's around that soaring 
WSAI is #1* in CINCINNATI. 



robert e. eastman & co., inc. 

He'll prove it to you with the 
/-i latest Pulse and Hooper Figures! 

/JUPITER BROADCASTING RICHARD E. NASON- PRESIDENT, LEE C. HANSON-GENERAL SALES MANAGER. 



BROADCASTING, January 7, 1963 



3? 



Colgate products introduced via tv get big sales 



A leading tv advertiser, Colgate- 
Palmolive, New York, received al- 
most 25% of its total sales in 1962 
from products that didn't exist in 
the previous year, according to 
Robert W. Young Jr., vice president 
and general manager of the house- 
hold products division. 

The products, introduced on spot 
and network tv, include Action, a 



dry bleach; Baggies, plastic bags for 
sandwiches; Dynamo, liquid deter- 
gent; Ajax liquid cleaner, and Soaky, 
children's bath soap. 

Television gross billings during the 
first nine months of 1962 were re- 
ported for the products as follows: 
Soaky $1,509,386; Ajax $2,461,743; 
Dynamo $2,489,600; Baggies $516,- 
330, and Action $70,930. 



Potts-Woodbury merges 
with Joseph Callo Inc. 

Potts-Woodbury Advertising Agency, 
Kansas City, and Joseph F. Callo Inc., 
New York, were merged Jan. 1, retain- 
ing the Potts-Woodbury name. The 
Kansas City agency, which has regional 
offices in New York and Denver, added 
over $1 million in billing. Already 
Kansas City's largest agency, Potts- 
Woodbury ranks 103d among all U. S. 
agencies. 

The Potts-Woodbury New York op- 
eration in Rockefeller Center, 1270 Ave- 
nue of the Americas, will provide the 
present departmentalized services of the 
Kansas City staff for Callo clients, ac- 
cording to Charles E. Jones, president 
of the Kansas City firm. Joseph F. Callo 
Sr., board chairman, and Joseph F. 
Callo Jr., president, joined Potts-Wood- 
bury as senior vice presidents. Other 
Callo account executives moving to 
Potts-Woodbury include Louis F. 
Tufarolo and Henry F. Fontana Jr. Mr. 
Jones said the merger is the first step 
in a long-range expansion program in 
New York. 

Also in advertising... 

H-C&H moves ■ Honig-Cooper & Har- 
rington on March 1 will move its Los 
Angeles office to 3600 Wilshire Blvd. 

Ready to sell ■ Peters, Griffin, Wood- 
ward Inc.'s "Radio Colonels" began 
1963 with a special three-day meeting, 
Jan. 2-4, in New York. The spot radio 
division salesmen in attendance were 
from Chicago, Dallas, Atlanta, Los An- 
geles, San Francisco and New York. 
In preparation for the new year, they 
reviewed PGW's methods and practices 
for spot radio sales. 

Bureau moves ■ Bureau of Facts & 
Figures, New York marketing, research 
and media plans firm, is moving to 
Yorktown Heights, N. Y., according to 
T. Norman Tveter, managing director. 
New mailing address is P. O. Box 475, 
Yorktown Heights. Phone number is 
Yorktown Heights 2-4003. 

Name change ■ The R. G. Lund Co., 
Portland, Ore., marketing and sales con- 



sultant firm, has changed its name to 
Lund, McCutcheon, McBride Inc. 
Address remains unchanged: 306 Term- 
inal Sales Bldg., 1220 S.W. Morrison 
St., zone 5. Phone: Capitol 6-7379. 

Exhibit deadline ■ Entries for the sixth 
annual Exhibition of Southwestern Ad- 




ln name only 



Anderson, Arthur & Morgan 
Advertising is the new name of 
an advertising agency which has 
been functioning as Walker Saus- 
sy Adv. Co. of Los Angeles. The 
clients remain the same, as does 
the service agreement with Walk- 
er Saussy Adv. of New Orleans. 
Principals of the agency are 
Robert F. Anderson (r), presi- 
dent; Harold (Red) Arthur (c), 
vice president; Raymond R. Mor- 
gan (1), vice president. Mr. Ar- 
thur had been with Walker 
Saussy of Los Angeles since 
December 1960, Mr. Morgan 
since October 1961. AA&M is 
located at 1717 N. Highland Ave., 
Los Angeles 28. Telephone: 
Hollywood 3-5161. 



vertising Art, will be accepted until 
Feb. 20. Sponsored by the Dallas-Fort 
Worth Art Directors Club, the exhibit 
includes a television category. Awards 
will be presented April 13 at dinner in 
the Sheraton-Dallas Hotel, Dallas. 
Entry forms are available from Wyatt 
Whaley, Jaggers-Chiles-Stovall, 522 
Browder St., Dallas. 

Burnett sees decline 
in criticism of ads 

Even though there will continue to 
be critics of advertising inside and out- 
side of government as there have been 
for the last 50 years, Leo Burnett, board 
chairman of Leo Burnett Co., Chicago, 
and chairman of the Advertising Coun- 
cil, said last week that he believes the 
situation will improve. 

"I optimistically detect," Mr. Burnett 
said, "that there is a growing respect 
for the function of advertising as an 
indispensable part of our economic sys- 
tem." 

He also saw "a growing trend among 
advertising practitioners toward higher 
standards of good taste and a sharper 
sense of the fitness of things." 

Mr. Burnett also observed that "we 
are emerging from an era of smart- 
aleck advertising. I see signs of a 
healthful return to what you might call 
'plain vanilla' in which the product it- 
self and its benefits take the center of 
the stage and the inherent drama of the 
product is projected with . . . greater 
believability." 

The advertising veteran took note 
too of the cost-profit squeeze which con- 
tinues to be the "greatest dilemma" 
of American business. Mr. Burnett said 
he believes that more and more manu- 
facturers "are realistically, if reluctant- 
ly in some areas, coming around to 
the point of view that advertising skill- 
fully used is one of the best ways out 
of this dilemma and the best way to re- 
duce overall marketing costs." 

Mr. Burnett paid tribute to the Ad- 
vertising Council as the "largest com- 
munications force for good works in 
America." The council received $225 
million worth of free time and space in 
1962, he said. 

Catholic Apostolate 
to examine ad ethics 

The ethical responsibility of the 
American advertising industry will be 
examined at the first conference of the 
Catholic Apostolate of Radio, Tv and 
Advertising in New York Jan. 12. 

Theme of the conference, at the Ho- 
tel Commodore, is "Can Advertising 
Permit Regulation to Replace Rights, 
Reason and Responsibility?" Sen. Eu- 
gene J. McCarthy (D-Minn.) is key- 



38 (BROADCAST ADVERTISING) 



BROADCASTING, January 7, 1963 



qualitative radio research 
has just been brought 

within reach of 
every budget 

, Until now ... all Pulse local qualitative 
research in radio was conducted on assignment 
by individual companies . . . who shared 
the cost with no one. 
But now Pulse takes qualitative research out of the 
realm of luxury . . . and into syndication. 

NOW^ETfiNG UNDERWAY— IN 100 TOP MARKETS 




FACTORS: by station. . . by time period 

1. Age 

2. Sex 

3. Occupation 

4. Size of family 



Write, wire or phone George Sternberg, Director of Sales 

T> 

THE jULSE, INC. 

730 Fifth Avenue, New York, N. Y., Phone: JUdson 6-3316 
If you want to know not just how many, but how good . . . Pulse qualifies 




January 7, 1963 



note speaker. Arthur Hull Hayes, pres- 
ident of CBS Radio, is conference 
chairman. 

Participants in the panel and ques- 
tion-and-answer sessions will include 
FCC Commissioner Robert E. Lee; 
James Schule, vice president, BBDO; 
James Stabile, vice president, NBC; 
Clay Buckhout, vice president, Time 
Inc.; Peter Allport, president, Assn. of 
National Advertisers, and Henry 
Schachte, management committeeman, 
Unilever Ltd. Frank Blair, NBC news- 
man, will be moderator of both morn- 
ing and afternoon sessions. 

GMB forms division 
for agricultural ads 

Geyer, Morey, Ballard Inc. announced 
today (Jan. 7) the formation of a spe- 
cial division to handle advertising and 
marketing services for the agency's cli- 
ents in the agricultural field. 

The new unit, which will have its 
headquarters in the agency's Chicago 
office and will function in association 
with all of the agency's offices, will be 
under the direction of two agency vice 
presidents. They are Paul W. Limerick, 
director, and Lloyd E. Ver Steegh, man- 
ager. 

The agricultural division, which was 
patterned after the agency's new food 
and grocery division, offers the client 
both the exclusive attention of his ac- 
count group and the services of a divi- 
sion specializing in the client's markets. 
GMB clients in this field are Allied 
Mills, American Zinc Institute, Badger 




Lloyd E. Ver Steegh (I), will be man- 
ager and Paul W. Limerick will be 
overall director of Geyer, Morey, Bal- 
lard's new agricultural division. 



Northland, Calumet Steel Div. of Borg 
Warner, J. I. Case, William Cooper & 
Nephews and DeKalb Agricultural Assn. 

Nielsen homes data revised 

New figures on total radio homes in 
two U. S. counties were reported by 
the A. C. Nielsen Co. last week in an 
updating of its county-by-county report 
on radio and tv ownership (Broad- 
casting, Dec. 17, 1962). 

Randall County, Tex., should be 
shown with 10,570 radio homes out of 
10,800 total homes, and Herkimer 
County, N. Y., with 20,000 radio homes 
out of 20,600 total homes. In Nielsen's 
earlier report, compiled as of September 
1962, both Randall [Open Mike, Dec. 
31, 1962] and Herkimer were given 
lower figures on radio ownership. 



Agency appointments . . . 

■ Mead Johnson & Co., Evansville, 
Ind., has appointed Sudler & Hennessey, 
New York, for its infant formula prod- 
ucts. 

■ Central Airlines, Fort Worth-based 
carrier serving six-state area in South- 
west, names D'Arcy Adv., St. Louis, 
as agency effective Jan. 1. Central is 
tv-radio advertiser. 

■ Argus Inc., Chicago, names Edward 
H. Weiss & Co., that city, for its Argus 
photo equipment line and Schram Adv., 
Chicago, for its Mansfield Holiday divi- 
sion, both effective immediately. Ac- 
counts switch from John W. Shaw Adv. 

■ Pepsi Cola Bottling Co. of Puerto 
Rico Inc., San Juan, has appointed 
Lennen & Newell Inc., that city, as its 
advertising agency. Other recent ap- 
pointments for L&N's San Juan office 
include Corn Products Co., McCormick 
& Co., Hoover Americana Latina Inc., 
and Chevy Chase Foods. 

Roman-Levinstein agency 

George Roman, president of Roman 
Adv. Agency Inc., and Morton Levin- 
stein, partner in A.W.L. Adv. Agency 
Inc. for the past 15 years, have joined 
to form a new company — R. & L. Ad- 
vertising Agency Inc. 

The new agency is taking over and 
enlarging the quarters of the Roman 
firm at 810 N. Calvert St., Baltimore, 
and plans to service accounts in local, 
regional and national markets. 



THE MEDIA 

Most favor NAB's conference series 

SURVEY FINDS 88% OF RESPONDENTS WANT TO KEEP FALL MEETINGS 



The general pattern of NAB's annual 
series of fall conferences is favored by 
a substantial majority of the member- 
ship, according to a station poll con- 
ducted by the association. 

William Carlisle, NAB station serv- 
ices president, who conducted the sur- 
vey, said 788 (87.9%) of 908 respond- 
ing stations favored continuation of the 
eight-meeting series and 31 (3.5%) 
suggested they be discontinued; 77 
(8.6%) did not answer the question. 

The poll showed that 325 (81.5%) 
consider the conferences "average" or 
"good," 42 (10.5%) "superior" and 32 
(8%) "poor." Barely half — 455 
(50.8%) of respondents — favor the 
IVi-day program used in 1962, where- 
as 239 (26.7%) liked one-day meet- 
ings, 122 (13.6%) two-day agendas and 
8 (0.9%) longer than two days. 

General approval — 697 (77.8%) — 



was given the scheduling of eight sep- 
arate meetings, conducted as regional 
gatherings for NAB members; 28 (3.1%) 
considered eight meetings too few and 
50 (5.6%) too many; 121 (13.5%) 
didn't answer this question. 

A preference for fall conferences in 
large, easily accessible cities with ma- 
jor airline schedules was shown by the 
poll, 689 (76.9% ) preferring this form- 
ula; 85 (9.5% ) preferred smaller re- 
sort hotels and 48 (5.4% ) motels out- 
side downtown areas of major accessible 
cities. 

Allocation of subjects on a share- 
time basis at the meetings indicated 
these membership preferences: staff re- 
ports on Washington activities, 19.6%; 
broadcaster panels on business prob- 
lems, 29.3%; management problem 
discussions by staff members, 25.5%; 
direct reports by out-of-town broad- 



casters, 23%; others 2.6%. 

Mr. Carlisle said all member com- 
ments have been sent to the board 
along with survey results. The board 
will decide on the schedule of 1963 
conferences at its Jan. 14-18 meeting in 
Phoenix, Ariz. 

NAB institute to hear Ruder 

William Ruder, president of Ruder 
& Finn, a public relations firm in New 
York, will be a featured speaker at 
NAB's first Public Service Institute, to 
be held Feb. 7-8 in Washington (Broad- 
casting, Dec. 31). He is a former 
assistant secretary of commerce. His 
firm is described as the largest in the 
public relations field. NAB President 
LeRoy Collins will address the Feb. 8 
luncheon. Mr. Ruder will speak at the 
Feb. 7 banquet. 



40 



BROADCASTING, January 7, 1963 



Why WRGB bought Seven Arts' 
"Films of the 50's" Volumes 1, 3, 4 and 5 



"We call our late evening weekend movie, "The Critic's Choice". This title implies 



We know that with the acquisition of Seven Arts' "Films of the Fifties" WRGB will 
be presenting the very best to the viewers of the Albany-Schenectady-Troy markets. 
As the nation's pioneer TV station and the number one station in its market, 
WRGB must constantly SEARCH FOR PROGRAMMING MATERIAL THAT WILL MAINTAIN 
ITS DOMINANT POSITION, The Seven Arts' "Films of the Fifties", we are confident, 
represents the top flight entertainment that will keep us in first place". 





SEVEN ARTS 


dp 


ASSOCIATED 




CORP. 



A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. 
NEW YORK: 270 Park Avenue YUkon 6-1717 

CHICAGO: 4630 Estes, Lincolnwood, III. ORchard 4-5105 
DALLAS: 5641 Charleston Drive ADams 9-2855 

LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Calif. 

STate 8-8276 

TORONTO, ONTARIO: 11 Adelaide St. West EMpire 4-7193 



for list of TV stations programming Seven Arts' "Films of the 50's" see Third Cover SRDS (Spot TV Rates and Data) 
individual feature prices upon request. 

Merl L Galusha, Manager-Operations for the Genera! Electric Broadcasting Stations, W6Y-WRGB-WGFM 








MUSICAL CHAIRS WITH AFFILIATES 

Radio networks during 1962 add 76 outlets; ABC, Mutual 
gain about 9% while CBS, NBC have fewer affiliate changes 



Another ABC affiliate, KWJJ Portland, 
Ore., got an increase to 50 kw power 
(from 10 kw). 

CBS Radio's prize addition was the 
return of 50-kw WJR Detroit, which 
left a few years ago in disagreement 
with the network's then-new Program 
Consolidation Plan but signed a new 
contract during the latter part of 1962, 
effective the first of this year. Another 
major CBS addition was WCPO Cin- 
cinnati, after the network and WKRC 
Cincinnati split up over WKRC's re- 
fusal to clear certain CBS Radio pro- 
gramming. 

Mutual's highlights included the 
signing of 50-kw WHN New York in 
place of 50-kw WINS New York; the 
addition of 50-kw WINQ Tampa and 
fulltime operations in WBOS Brookline- 
Boston and in WMNI Columbus, Ohio; 
signing of WBRC Birmingham, Ala., 
WNOH Raleigh, N. C, and KCUL 
Fort Worth, Tex. 

NBC's additions included 50-kw 
WGAR Cleveland, plus WOKE Charles- 
ton, S. C, among others. 

By network, the affiliation additions 
and terminations were as follows: 

ABC RADIO 

New affiliations (71): WSON Henderson, Ky.; 
WTRO Dyersberg, Tenn.; KIT Yakima, Wash.; 
WSGA Savannah, Ga. ; KBTR Denver; KRSI Minne- 
apolis; KARM Fresno, Calif. 

WSIP Paintsville, Ky. ; WMOD Berlin, N. H. ; 
WRAL Raleigh, N. C.j KNGL Paradise, Calif.; 
WBBX Portsmouth, N. H. ; WAYX Waycross, Ga. ; 
WBBR East St. Louis, III. 



WDSM Duluth, Minn.; WJBS Deland, Fla.j 
KORK Las Vegas, Nev. ; WDSK Cleveland, Miss.; 
WAGN Menominee, Mich.; WWVA Wheeling, W. 
Va. ; WTGA Thomaston, Ga. 

WIYN Rome, Ga. ; WMOG Brunswick, Ga. ; 
WISK Americus, Ga. ; WTIP Charleston, W. Va. ; 
KDOL Mojave, Calif.; KHEY El Paso, Tex.; KASE 
Austin, Tex. 

WMAP Monroe, N. C.j CKFH Toronto; KWKH 
Shreveport, La. ; KAKE Wichita, Kan.; WHAM 
Rochester, N. Y. ; WTCR Ashland, Ky.j KWAD 
Wadena, Minn. 

KLOA Ridgecrest, Calif.; WIEL Elizabethtown, 
Ky. ; WDOL Athens, Ga.; WRCO Richland Center, 
Wis.; KRAK Sacramento, Calif.; KCTA Corpus 
Christi, Tex.; WHUT Anderson, Ind. 

WAMW Washington, lnd. ; WAXX Chippewa 
Falls, Wis.; WGEE Indianapolis; KWRE Warren- 
ton, Mo. ; WZKY Albemarle, N. C.j WORL Boston; 
KWEL Midland, Tex. 

KBEK Elk City, Okla.j WCJU Columbia, Miss.; 
KPBM Carlsbad, N. M. (supplemental); KCLV 
Clovis, N. M. (supplemental); KYVA Gallup, N. M. 
(supplemental); KHOB Hobbs, N. M. (supplemen- 
tal); KGRT Las Cruces, N. M. (supplemental). 

KBIM Roswell, N. M. (supplemental); KSIL 
Silver City, N. M. ; WNBH New Bedford, Mass.; 
WAUB Auburn, N. Y. ; WAMD Aberdeen, Md.j 
KBON Omaha, Neb.; WDUN Gainesville, Ga. 

WTVN Columbus, Ohio; KDEF Albuquerque; 
KORA Bryan, Tex. ; KAPE San Antonio; WOWI 
New Albany, lnd. ; WHAR Clarksburg, W. Va.j 
WMRC Milford, Mass. 

WRUL New York (international shortwave sta- 
tion). 

Terminations (36): WTRX Flint, Mich.; KHOW 
Denver; KREW Sunnyside, Wash.; WTCN Minne- 
apolis; KWG Stockton, Calif.; WKOS Ocala, Fla.j 
WKWK Wheeling, W. Va. 

WAIM Anderson, S. C.j WGIG Brunswick, Ga. ; 
KINT El Paso, Tex.; KBIF Fresno, Calif.; KDXE 
North Little Rock, Ark. ; KVET Austin, Tex. ; 
CJBC Toronto, Canada. 

KALB Alexandria, La.; KFRD Longview, Tex.; 
KRBA Lufkin, Tex. ; KMLB Monroe, La.; KEEE 



Network radio affiliations moved for- 
ward in 1962, with the number of net- 
work outlets increasing by 76, or 6.2%. 

ABC Radio and Mutual contributed 
most to — and were chief beneficiaries 
of — the missionary work. ABC ex- 
tended the length of its lineup by 9% 
through a net gain of 35 stations, while 
Mutual added 9.3% with a net increase 
of 40 stations. 

CBS Radio had a net gain of one 
affiliate and NBC Radio broke even. 
The numerical contrast between their 
additions and those of ABC and Mutual 
reflects contrasting philosophies toward 
lineup size: CBS and NBC take a more 
conservative approach while their rivals 
prefer to lattice the country through 
far more outlets. 

Thus Mutual increased its lineup 
from 431 stations to 471 and ABC 
boosted its total from 393 to 428, while 
CBS went from 206 to 207 and NBC 
stood pat at 190. The four-network 
total: 1,296 now as against 1,220 a year 
ago. 

In gaining 76 the networks signed 
178 affiliates and gave up — voluntarily 
or otherwise — 102. ABC added 71 and 
gave up 36; CBS 16 and 15; Mutual 
86 and 46, and NBC five and five. 

ABC's additions included four full- 
time 50-kw stations — WWVA Wheel- 
ing, W. Va.; KWKH Shreveport, La.; 
WHAM Rochester, N. Y., and KRAK 
Sacramento, Calif. — and one daytime 
50-kw operation, KCTA Corpus Christi. 



N.Y. NEWSPAPER STORY 

Interim Columbia U. report 
lists effects of the strike 

An interim report on the effects of 
the nearly four-week-old New York City 
newspaper strike has been completed 
by 80 reporters at the Graduate School 
of Journalism, Columbia U., New York. 

Among the findings, based on the first 
12 days of the newspaper blackout: 

■ Magazines offering news summaries 
and those with tv and radio listings 
showed the greatest increase in sales 
volume. 

■ One of the first activities hit by 
the strike was the legitimate theatre, 
which followed a publicity pattern set 
up during the 19-day newspaper strike 
in 1958. 

■ Concert managers, movie producers 



and art theatres increased their ad- 
vertising in other media. 

The reporters found that Tv Guide, a 
weekly magazine with tv listings, was 
probably the largest single magazine 
beneficiary of the strike. The publica- 
tion planned for a temporary circula- 
tion rise of about 250,000. Beginning 
with the Dec. 15 issue, a magazine 
spokesman said 1,750,000 copies were 
printed instead of the usual 1.5 million. 

The League of New York Theatres, 
an association of Broadway producers 
bought spot advertising time on all 
major radio stations to publicize the 
theatre. A total of 183 spot ads were 
broadcast each of the first two weeks 
of the strike. 

Several concert managers planned to 
meet the strike by increasing their ad- 
vertising in other media. Ann O'Don- 
nell, of Columbia Artists Management, 
said her bureau planned more radio 



announcements, and bus advertising. 

Nothing Freudian ■ Universal Pic- 
tures' "Freud," publicized via an all- 
out campaign on radio and tv, used 
35 mobile units dispatched throughout 
the city bearing posters for the movie, 
heavy publicity placed in suburban 
newspapers and a direct-mail campaign. 

A spokesman for Rugoff & Becker, 
operator of 10 "art" threatres in New 
York, said the strike was almost certain 
to affect attendance adversely, though 
more radio-tv spots are planned. 

The report included a statement by 
Michael J. Donovan, a vice president 
of BBDO, who said advertising for 
"clothing, banks, utilities and food 
products has been hard hit for outlets." 
He said radio and tv didn't replace 
newspapers for many kinds of advertise- 
ments. "We cannot arbitrarily switch 
from print to another media." He added 
that it takes time to produce a tv com- 



42 (THE MEDIA) 



BROADCASTING, January 7, 1963 



Nacogdoches, Tex.; KRMD Shreveport, La.; KCMC 
Texarkana, Tex. 

KTBB Tyler, Tex. ; KLYK Spokane, Wash.; 
KFDI Wichita, Kan.; KAGT Anacortes, Wash.; WTAO 
Boston; KCRS Midland, Tex.; KNOW Austin, Tex. 

WFFF Columbia, Miss.; WFBM Indianapolis; 
KSWI Council Bluffs, Iowa; WEW St. Louis; 
WMNI Columbus, Ohio; KARA Albuquerque, N. M. ; 
KMAC San Antonio, Tex. ; WLAQ Rome, Ga. 

CBS RADIO 

New affiliations (16): WNAD Norman, Okla.; 
KLUC Las Vegas, Nev.; WVNA Tuscumbia, Ala.; 
WAFC Staunton, Va. ; KMAC San Antonio, Tex.; 
KEYJ Jamestown, N. D. ; KOVC Valley City, N. D. 

WGGG Gainesville, Fla. ; WHAI Greenfield, 
Mass.; WOMP Wheeling, W. Va. ; WJR Detroit; 
WKXL Concord, N. H. ; KALB Alexandria, La. ; 
WCPO Cincinnati, Ohio. 
WKWF Key West, Fla.; KREW Sunnyside, Wash. 
Terminations (15): WKHM Jackson, Mich.; 
WKMF Flint, Mich.; KAAB Hot Springs, Ark.; 
KLAS Las Vegas, Nev. ; KFBB Great Falls, Mont.; 
WGAR Cleveland; KBAT San Antonio. 

KOOK Billings, Mont.; WATV Birmingham, Ala.; 
KTWO Casper, Wyo.; WRGA Rome, Ga. ; WWVA 
Wheeling, W. Va. ; WGAN Portland, Me.; KTHS 
Little Rock, Ark.; WKRC Cincinnati. 

MUTUAL 

New affiliations (86): KHJ Los Angeles; WTMA 
Charleston, S. C; KAPT Salem, Ore.; WBLY 
Springfield, Ohio; KBYG Big Spring, Tex.; KYNT 
Yankton, S. D. ; WKBC North Wilkesboro, N. C. 

WDLC Port Jervis, N. Y. ; WDAL Meridian, 
Miss.; KENT Prescott, Ariz.; KNOX Grand Forks, 
N. D. ; WINQ Tampa, Fla.; KRIB Mason City, 
Iowa; WDIX Orangeburg, S. C. 

KLME Laramie, Wyo.; KLPR Oklahoma City-, 
KCRS Midland, Tex. ; KISD Sioux Falls, S. D. ; 
WBOS Boston; WMNI Columbus, Ohio; WREB 
Holyoke, Mass. 

KBOM Bismarck, N. D. ; KSJB Jamestown, 
N. D. ; KPRL Paso Robles, Calif.; WQVA Quantico, 
Va. ; WATN Watertown, N. Y. ; KFJZ Fort Worth; 
KXOA Sacramento, Calif. 

WTSA Brattleboro, Vt. ; WJAK Jackson, Tenn.; 
WFFF Columbia, Miss.; WLBA Gainesville, Ga. ; 
KRNY Kearney, Neb.; WCVI Connellsville, Pa. ; 
WTLK Taylorsville, N. C. 

KXKW Lafayette, La.; KSFE Needles, Calif.; 
KNEZ Lompoc, Calif.; WHJB Greensburg, Pa. ; 
WLKW Providence, R. I.; KLWW Cedar Rapids, 
Iowa; WBHC Hampton, S. C. 

WNBS Murray, Ky. ; KCIL Houma, La.; WDLP 
Panama City, Fla.; WLBG Laurens, S. C; KBHS 
Hot Springs, Ark.; WTTC Towanda, Pa.; KBMW 



mercial and rewrite ads for tv. 

Other Strike Developments ■ WLIB 

New York, one of many local stations 
to expand its news coverage during the 
I strike, last week announced publica- 
tion of a "newspaper" which is being 
distributed twice daily to listeners. The 
one-sheet paper covers the latest news 
highlights and weather. Harry Novik, 
WLIB station manager, made plans to 
distribute the sheet at noon and 5 p.m. 
for the duration of the strike. 

Norman E. Cash, president of Tele- 
vision Bureau of Advertising, reported 
in a statement to TvB members being 
released today that newspaper strikes 
in Cleveland and New York "prove" 
the need for image building in ad- 
vertising. 

He urged telecasters to communicate 
forcefully with local retailers by draw- 
ing lessons from current newspaper 
shutdowns. Fearing for the "trapped" 



Wahpeton, N. D.-Breckenridge, Minn. 

WSOR Windsor, Conn.; WDSP DeFuniak Springs, 
Fla. ; WMMS Bath, Me.; WMPO Middleport-Pome- 
roy, Ohio; WMGR Bainbridge, Ga'. ; WCTW New 
Castle, lnd. ; KGOS Torrington, Wyo. 

KEYR Scottsbluff, Neb.; KCJH Arroyo Grande, 
Calif.; WBRC Birmingham, Ala.; WGAA Cedar- 
town, Ga. ; WCNF Weldon, N. C; WGIG Bruns- 
wick, Ga. ; WIOK Normal, III. 

KCMC Texarkana, Tex.; KUBE Pendleton, Ore.; 
KEYD Oakes, N. D. ; WHN New York; WCAW 
Charleston, W. Va. ; WKWK Wheeling, W. Va. ; 
WREO Ashtabula, Ohio. 

WSET Glens Falls, N. Y. ; WRGA Rome, Ga. ; 
KCUL Fort Worth, Tex.; WPEG Winston-Salem, 
N. C; WONW Defiance, Ohio; KCCR Pierre, S. D. ; 
WSEL Pontotoc, Miss. 

KWSL Grand Junction, Colo.; KWG Stockton, 
Calif.; KSHA Medford, Ore.; KPBA Pine Bluff, 
Ark.; WPUP Gainesville, Fla.; WNAB Bridgeport, 
Conn.; KENY Bellingham, Wash. 

WUPI (FM) Lynn, Mass.; WNOH Raleigh, N. C. 

Terminations (46): WHAR Clarksburg, W. Va. ; 
WTCS Fairmont, W. Va. ; WMSR Manchester, 
Tenn.; WHBO Tampa, Fla.; WFEA Manchester, 
N. H. ; KSIL Silver City, N. M. ; KTOK Oklahoma 
City. 

WLAF La Follette, Tenn.; KBAM Longview, 
Wash.; WORL Boston; WVKO Columbus, Ohio; 
WTYM Springfield, Mass.; KCVL Colville, Wash.; 
KRAK Sacramento, Calif. 

KMAC San Antonio; WETH St. Augustine, Fla.; 
KBRC Mt. Vernon, Wash.; KBMW Wahpeton, 
N. D. ; WKTG Thomasville, Ga. ; WLLE Raleigh, 
N. C.j KHAK Cedar Rapids, Iowa. 

KMIN Grants, N. M. ; KENT Prescott, Ariz.; 
WRIB Providence, R. I.; KLBK Lubbock, Tex. ; 
WDBQ Dubuque, Iowa; KEYJ Jamestown, N. D. ; 
KOVC Valley City, N. D. 

KEYD Oakes, N. D.; WCCC Hartford, Conn.; 
WCMA Corinth, Miss.; WCBT Roanoke Rapids, 
N. C; WMOG Brunswick, Ga. ; WEZB Birmingham, 
Ala.; KFJZ Ft. Worth. 

KBYG Big Spring, Tex.; KPUG Bellingham, 
Wash.; WINS New York; KLYK Spokane, Wash.; 
WTIP Charleston, W. Va. ; WOMP Wheeling, W. 
Va. ; WNCC Barnesboro, Pa. 

WMAB Munising, Mich.; WAYX Waycross, Ga. ; 
WNAH Nashville, Tenn.; WSIP Paintsville, Ky. 

NBC RADIO 

New affiliations (5): WOKE Charleston, S. C; 
KXO El Centro, Calif.; KSEN Shelby, Mont.; 
WGAR Cleveland; KBYG Big Spring, Tex. 

Terminations (5): WTSA Brattleboro, Vt. ; WZOO 
Spartanburg, S. C; KOLE Port Arthur, Tex.; 
KRSY Roswell, N. M. ; WJMA Orange, Va. 



advertisers who buy only newspaper 
space, he said the word "trapped" is a 
warning to other retailers who are using 
only one advertising medium. He noted 
that it becomes increasingly clear that 
tv connotes an image in itself. 



Affiliate group sets 
meet with AB-PT heads 

ABC-TV and American Broadcast- 
ing-Paramount Theatres executives will 
join the board of governors of the ABC- 
TV Affiliates Assn. at a series of meet- 
ings in Puerto Rico this week. Sessions 
will be held at the Caribe Hilton Hotel, 
San Juan. 

The board of governors will meet 
separately today and Tuesday (Jan. 7- 
8) and with the ABC and AB-PT execu- 
tives on Jan. 9-10. 

Among the top network and parent- 



company executives slated to attend are 
Leonard H. Goldenson, president, AB- 
PT; Simon B. Siegel, executive vice 
president, AB-PT; Everett H. Erlick, 
vice president and general counsel of 
AB-PT and its ABC division; Thomas 
W. Moore, vice president in charge of 
ABC-TV, and Julius Barnathan, vice 
president and general manager of ABC- 
TV. 

Officers and members of the board 
of governors expected to attend: chair- 
man John F. DiUe Jr., WSJV-TV South 
Bend-Elkhart, Ind.; vice chairman 
Thomas P. Chisman, WVEC-TV Nor- 
folk; secretary W. W. Warren, KOMO- 
TV Seattle; treasurer Martin Umansky, 
KAKE-TV Wichita, Kan.; Norman 
Louvau, KCPX-TV Salt Lake City; 
Howard W. Maschmeier, WNHC-TV 
New Haven-Hartford, Conn.; D. A. 
Noel, WHBQ-TV Memphis; Lawrence 
Rogers II, WKRC-TV Cincinnati; and 
Mike Shapiro, WFAA-TV Dallas. 

WTEV starts Jan. 1 
despite severe storm 

WTEV (TV) New Bedford, Mass.- 
Providence, R. I., took the air at 1 
a.m. Jan. 1 despite a severe storm that 
handicapped technicians. The new ch. 
6 outlet in the Greater Providence area 
stayed on the air all night and at 1 
p.m. joined ABC-TV to carry the 
Orange Bowl football game. The sta- 
tion is a basic ABC-TV affiliate. 

The inaugural program included 
Charles L. Lewin, president-treasurer 
of WTEV; Gov. John A. Volpe, of 
Massachusetts and Gov. John A. Notte 
Jr., of Rhode Island; Edward F. Har- 
rington, mayor of New Bedford; Walter 
H. Reynolds, mayor of Providence, and 
religious spokesmen. 

WTEV's management team includes 
Vance L. Eckersley, formerly of 
WDAU-TV Scranton, Pa., general man- 
ager; Maurice P. Wynne, formerly of 
WWL-TV New Orleans and other sta- 
tions, chief engineer; Francis H. Con- 
way, formerly WDAU-TV Scranton, 
general sales manager; Mann Reed, 
formerly KBTV (TV) Denver, opera- 
tions manager. 

The 35-kw GE transmitter emits 79.5 
kw effective radiated visual power. At 
present the staff is scattered around 
several offices in New Bedford but 
within a month the new WTEV office- 
studio building is to be ready. WTEV 
also will have offices in the Sheraton- 
Biltmore Hotel, Providence. The sta- 
tion is licensed to WTEV Television 
Inc., owned 55% by E. Anthony & 
Sons, which also owns the New Bed- 
ford Standard Times. New England 
Television Inc. owns the other 45% 
(15% of this firm is owned by Eastern 
States Television Inc.). 



BROADCASTING, January 7, 1963 



43 



U.S. CENSORSHIP OVERSEAS? 

NBC newsman Anderton charges State Dept. attacked 
his character, managed news involving military 



The Kennedy administration, which 
disenchanted many newsmen last fall 
when the Pentagon's top information of- 
ficer admitted "managing" news during 
the Cuban crisis, was criticized by a 
network foreign correspondent last 
week for the State Department's han- 
dling of news in Germany. 

Piers Anderton, NBC News corre- 
spondent in Germany, charged Wednes- 
day (Jan. 3) that U. S. officials in West 
Germany and West Berlin are manag- 
ing and censoring news and intimidat- 
ing reporters. 

One of nine NBC correspondents re- 
porting at a National Press Club lunch- 
eon in Washington, Mr. Anderton said 
news policies exercised by State Depart- 
ment and military officials prevent 
Americans at home from being as well 
informed as they should be about de- 
velopments in Germany. 

Amplifying his luncheon statements 
in an interview later, Mr. Anderton al- 
so complained: 

■ He has been operating in a 
"McCarthy-like" atmosphere for more 
than a year in Germany. 

■ A State Department cable describ- 
ing him as "pro-communist" has been 
circulated through official U. S. chan- 
nels. Such false accusations are dan- 
gerous, he said, because they could 
jeopardize both his job and his reputa- 
tion. 

■ An attempt had been made to "get 
my job" by the planting of a false story 
in a U. S. show business newspaper 
which indicated the correspondent was 
about to be fired. 

Denial ■ State Department spokesmen 




NBC's Anderton 
Intrigue in Berlin 



in Washington said no such cable as 
Mr. Anderton described exists. Robert 
J. Manning, assistant secretary of state 
for public affairs (who was seated next 
to Mr. Anderton during the luncheon), 
said he was aware certain problems 
exist in Germany, especially in the han- 
dling of military news because it must 
be cleared by three Allied governments. 

What's more, Mr. Manning said, he 
personally visited Germany in Septem- 
ber to look into news problems and 
spoke for almost two hours with a 
group of correspondents in Berlin, in- 
cluding the NBC reporter. Mr. Ander- 
ton did not comment or ask a question, 
the State Department news chief said. 
"Why didn't he speak up then?" he 
asked. 

Top NBC New York executives who 
were in Washington for the luncheon 
and a reception Wednesday night ex- 
pressed surprise at Mr. Anderton's 
statements. 

Julian Goodman, news vice presi- 
dent, said he regretted Mr. Anderton's 
statement, saying he was being "emo- 
tional." Asked whether the incident 
would affect Mr. Anderton's assign- 
ment, Mr. Goodman said he hopes the 
publicity won't prevent NBC News 
from making any changes it previously 
may have had under consideration. 

In fact, Mr. Goodman said, the 
Berlin NBC correspondent asked for a 
new post a year ago, but his request is 
still under consideration. 

When Mr. Anderton was asked if he 
had sought a new assignment, he said 
he had not. The NBC correspondent 
also denied making such a request a 
year ago. He said he expected to re- 
turn to Germany when the NBC corre- 
spondents completed their two-week 
speaking tour in the U. S. and to con- 
tinue as the network's man in Germany 
for about another year. 

"I want to fight this thing through," 
he said. "To move now would be to 
give up." 

No Changes ■ William R. McAndrew, 
NBC executive vice president in charge 
of news, said Thursday no changes are 
contemplated in Berlin assignments in 
the "foreseeable future." 

Mr. Anderton, a former associate 
producer of NBC's Chet Huntley Re- 
porting and one-time reporter on Col- 
lier's magazine and the San Francisco 
Chronicle, told newsmen West Ger- 
many's government-supported economy 
is not so vibrant as U. S. officials would 
make it seem. 

For two years U. S. military vehicles 
traveling the autobahn between West 



Germany and West Berlin have been 
fired upon, he said and when he re- 
turned to Berlin after reporting this to 
U. S. audiences a year ago, an Ameri- 
can official "raised hell with me and 
asked why I had reported it." He said 
the official admitted the report was cor- 
rect, but said that dissemination was 
contrary to U. S. policy. 

In Germany, neither the U. S. am- 
bassador in Bonn nor top U. S. military 
chiefs hold news conferences, and much 
information comes from planted leaks 
— sometimes through German govern- 
ment sources, the NBC newsman said. 

He first became aware of a 
"McCarthy-like" atmosphere when an 
American correspondent jokingly told 
him at an airport news conference that 
he'd heard the broadcast newsman was 
supposedly "pro-communist." Later, he 
said, two persons he knows in Berlin 
told him they had seen a State Depart- 
ment cable describing him as "pro- 
communist." 

Describes Cable ■ Mr. Manning said 
an official cable on Mr. Anderton was 
dispatched from Germany after the cor- 
respondent addressed a convention of 
the America Women's Club of Ger- 
many in Garmisch and criticized U. S. 
policies on Germany. But he said the 
cable carried no such description as 
Mr. Anderton claimed. 

Mr. Manning and Mr. Anderton 
conferred at the State Department after 
the luncheon and Mr. Manning said 
he promised to show the newsman the 
cable in question. 

The questionable newspaper article 
about him used his Garmisch talk as 
a peg, Mr. Anderton said. It was filed 
with a Bonn dateline and appeared in 
Variety in April, he said, and it re- 
ported that he had said NBC was cen- 
soring its correspondents and that he 
was about to be fired. 

After hearing Mr. Anderton's ex- 
planation about the Variety story, Mr. 
McAndrew backed him up completely 
last year, the correspondent said. The 
NBC News head was very understand- 
ing, he added. 

Variety printed a point-by-point re- 
traction in September, said the corre- 
spondent, but only after his own lawyer 
had threatened a libel suit. 

Mr. Anderton has been a reporter 
and newsman since 1939, with time off 
for service as a Navy officer during 
World War II and for a Nieman fel- 
lowship at Harvard U. in 1954. 

Too Tempting ■ Upset with the treat- 
ment he thought he had been getting 
from U. S. officials in Germany, Mr. 
Anderton was "set off," he said, when 
he learned as he was leaving Germany 
for the U. S., last month that an As- 
sociated Press reporter in Berlin about 
whose stories the State Department 
complained to his AP superiors, was 
transferred to Bonn. That made him 



44 (THE MEDIA) 



BROADCASTING, January 7, 1963 



COMPLETE 

COLOR 
FACILITIES... 



WFGA-TV was built from the ground up for color. 
We've been adding ever since . . . almost amaze 
ourselves with the quantity and quality of facil- 
ities and equipment. (As a footnote, arrival date 
for even more modern equipment is not far away.) 

When your PGW Colonel calls, ask to see the 
colorful, pictorial story of WFGA-TV's first five 
wonderful years. 




FIVE 

WONDERFUL 
YEARS 

1957 • 1962 



WFGA-TV 



Jacksonville's FULL COLOR Station 




REPRESENTED NATIONALLY BY PETERS, GRIFFIN, WOODWARD, INC. 



Rise in library use said due partly to tv 

LIBRARY GROUP'S REPORT NOTES EFFECTS OF MASS MEDIA 



"kind of mad," Mr. Anderton said. 
Then when he found himself sitting 
next to Mr. Manning at the luncheon, 
he decided to speak out. (He hadn't 
spoken to Mr. Manning during the 
September conference with correspond- 
ents because he didn't think it was im- 
portant enough and didn't think it 
would do any good, he explained.) 

Mr. Anderton prefaced his remarks 
last week by stating that he could now 
"do it by looking them in the eye," and 
not saying what he thought "behind 
their backs." 

New Chicago uhf station 
plans Negro programming 

Chicago's first uhf tv station will ac- 
cent programming of interest to the 
area's Negro and other ethnic groups. 
The station, WCIU (TV) on ch. 26, ex- 
pects to go on the air in May, John 
Weigel, president and general man- 
ager, announced last week. WCIU's 
construction permit was granted by the 
FCC last September. 

Mr. Weigel, veteran Chicago radio 
and tv announcer, said that a long- 
term lease to house WCIU's studios 
and transmitter has been signed for the 
entire 25th and 26th floor of the River- 
side Plaza Bldg., 400 W. Madison St. 
WCIU's initial schedule calls for eight 
hours of programming daily. 



The impact of the mass communica- 
tion media, especially television, is one 
factor frequently mentioned by librari- 
ans to account for the rising public use 
of libraries and improved literary tastes, 
in the U. S., the American Library 
Assn. said last week. The group's re- 
port on its annual study of the nation's 
library habits also found that news re- 
ports of domestic and foreign affairs 
have influenced reading for the better. 

The report noted a shift away from 
westerns and light romances towards 
arts, travel, health, education and na- 
tional-international affairs. The report 
is based on a survey of librarians and 
indicated the decline of popularity of 
the western and romance books might 
be because the need for this material is 
being supplied by tv. Tv, however is 
credited with helping to stimulate the 
increasing adult use of libraries and to 
raise interest in better books. 

"The responsiveness of Americans to 
the news and to public affairs reporting 
and their strong desire to be well in- 
formed should be encouraging to com- 
munications executives concerned with 
expanding and improving the coverage 
of events around the world," David H. 



Clift, executive director, said last week. 

Even interest in avocations such as 
skin diving and karate was attributed 
to the influence of television, according 
to some of the comments which librari- 
ans volunteered in their questionnaires, 
the library group said. The report also 
found increasing use of non-book ma- 
terials at libraries too, including phono- 
graph records for foreign language 
study, film strips, movies and tape re- 
cordings. 

Bishop Sheen to address 
mass-media breakfast 

Most Rev. Fulton J. Sheen will be 
the principal speaker at the Mass 
Media Communion Breakfast to be 
held Feb. 10 in Washington. FCC 
Commissioner Robert E. Lee is presi- 
dent of the media group with Joseph 
Baudino, Westinghouse Broadcasting 
Co., vice president; Gertrude Broderick, 
U. S. Health-Education-Welfare Dept., 
secretary, and Tom Wall, Dow, Lohnes 
& Albertson, treasurer. FCC Chairman 
Newton N. Minow will introduce Bis- 
hop Sheen. 

About 1,000 media representatives 
are expected to attend, Commissioner 
Lee said. The cost is $4.25. Cere- 
monies will open with a 9 a.m. mass at 
St. Patrick's Church followed by a 
10 a.m. breakfast at the Willard Hotel. 
President John F. Kennedy and At- 
torney General Robert F. Kennedy are 
among prominent Washington figures 
who have been invited to attend. 

The 1962 breakfast held by the 
Washington media group was addressed 
by Sen. John O. Pastore (D-R.I.). 

Changing hands . . . 

ANNOUNCED ■ The following sale of 
station interests was reported last week 
subject to FCC approval: 

■ WREC-AM-TV Memphis, Tenn.: 
Sold by Hoyt B. Wooten to Cowles 
Magazines & Broadcasting Inc. for $8 
million cash (Closed Circuit, Dec. 
31, 1962). Cowles Magazines & Broad- 
casting, under Gardner Cowles, owns 
KRNT-AM-TV Des Moines, Des 
Moines Register and Tribune and Look 
Magazine. John Cowles, a brother of 
Gardener Cowles, heads properties 
which include 80% of KTVH-TV 
Hutchinson-Wichita, Kan., and 47% 
of WCCO-AM-TV Minneapolis, Minn., 
and publishes Minneapolis Star and 
Tribune. Mr. Wooten will continue on 
board of licensee WREC Broadcasting 
Service Inc. Charles Brakefield, present 
commercial manager, will become vice 
president-general manager, and Jack 



depth perception: 
the facts as seen 
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RADIO • TV • CATV • NEWSPAPER BROKERS 
NEGOTIATIONS • FINANCING • APPRAISALS 

WASH., D. C. CHICAGO ATLANTA BEVERLY HILLS 

James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph 

jacfc V. Harvey William B. Ryan Stanley Whitaker C. Bennett Larson 

Joseph M. SI trick Hub Jackson John C. Williams Bank of America Bldg. 

RCA Building 333 N. Michigan Ave. Cerard F. Hurtay 9465 Wilshire Blvd. 

FEdtral 3-9270 Chicago, Illinois 1102 Healey Bldg. Beverly Hills. Calif. 

Financial 6-6460 JAckson 5-1576 CRestview 4-8151 



46 (THE MEDIA) 



BROADCASTING, January 7, 1963 



Michael, present program director and 
promotion manager, will become vice 
president and program director. WREC, 
founded in 1922, operates on 600 kc 
with 5 kw. WREC-TV, founded in 
1956, is on ch. 3. Both are affiliated 
with CBS. 

APPROVED ■ The following transfers 
of station interests were among those 
approved by the FCC last week (for 
other commission activities see For 
The Record, page 80). 

■ KJIM-AM-FM Fort Worth, Tex.: 
Sold by William D. Schueler, Paul E. 
Taft, F. Kirk Johnson, F. Kirk Johnson 
Jr., Ann Johnson Mitsch, James M. 
Stewart and Milton R. Underwood to 
W. C. Windsor Jr. for $300,000. 

■ KLYD-AM-TV Bakersfield, Calif.: 
58.82% interest sold by Edward E. 
Urner, Bryan J. Coleman and Maurice 
St. Clair to Lincoln Dellar and wife for 
$117,640. Mr. Dellar has interests in 
KROY Sacramento and KACY Port 
Hueneme, both in California. 

Councilman arrested 
in WSUN-AM-TV case 

A city councilman of St. Petersburg, 
Fla., has been arrested on a charge of 
bribery involving the possible sale of 
WSUN-AM-TV St. Petersburg (ch. 
38), a city-owned station, it was report- 
ed last week. 

The councilman, Jack E. Burklew, 
claims he was approached last fall by 
an unnamed local attorney, represent- 
ing an out-of-town client, who asked 
that Mr. Burklew propose the sale of 
WSUN-AM-TV to the city council 
through his real estate brokerage office. 
Mr. Burklew said he then asked Vice 
Mayor Eli Jenkins, a fellow city coun- 
cilman who was also representing Mr. 
Burklew as a lawyer at that time (but 
not since last week), to advise him on 
the legality of acting as broker in the 
proceeding. At that point the stories 
diverge. 

Mr. Jenkins claims that he was of- 
fered $17,500 in an attempt to influence 
his vote in the possible sale, although 
no money changed hands, and this is 
the information that led the state attor- 
ney to issue the warrant for Mr. Burk- 
lew's arrest. 

Mr. Burklew, however, said that he 
asked for legal advice only and that his 
action was vindicated by the city coun- 
cil last November. The charge, he said, 
was pressed only when Mr. Jenkins filed 
a written report which eventually led 
the state attorney to take action. Mr. 
Jenkins several times offered to drop 
charges, Mr. Burklew said, if he would 
resign as a city official. Mr. Burklew 
refused. 

Mr. Burklew, who is free on $3,000 



bond, declined to reveal the name of 
the alleged bidder for WSUN-AM-TV 
or the terms of the offer. The station, 
also an applicant for ch. 10 in St. 
Petersburg (see Broadcasting, Dec. 
24), has repeatedly been termed "not 
for sale" by the city, most recently on 
Nov. 27. 

Triangle and Penn State 
renew television pact 

An agreement between Triangle Pub- 
lications Inc. and Penn State U., first 
formulated in 1957, has been renewed 
for another five years. The first agree- 
ment provided that Triangle's WFBG- 
TV Altoona, Pa., would establish a mic- 
rowave link between University Park 
and Altoona and provide a kinescope 
recorder and broadcasting time over the 
ch. 10 station. The university agreed 
to provide a minimum of three hours 
per week of tv programming. Triangle 
also gave the university $10,000 a year 
for the five years to support broadcast 
activities on the campus. 

In the renewal agreement, Triangle 
agrees to continue the $10,000 per year 
grant, to provide a second microwave 
link between the Altoona campus of the 
university and the ch. 10 transmitter 
and for the university to continue to 
provide the three-hour-per-week pro- 
gramming minimum. 




KXOL-FM signs on 

Fort Worth's first family, 
Mayor John Justin and his wife, 
Jane, officially put KXOL-FM in 
that city on the air Dec. 15. A 
multiplex stereo station on 99.5 
mc with 20 kw, KXOL-FM and 
its sister am operation, KXOL, 
are licensed to KXOL Inc. Mayor 
Justin threw the switch at the 
inaugural and Mrs. Justin selected 
the initial programming as KXOL- 
FM Manager Jerry Hahn (r) 
looked on. 




CALIFORNIA — Well equipped fulltime radio station with good power. 

Land and building included in sale. Grossed $90,000.00 
in 1962 and returned good profit. Priced at $175,000.00 
with $52,000.00 down. Another H&L Exclusive! 



MIDWEST —Daytime-only radio station with population of 250,000 
within half millivolt contour. Very well equipped. 
Grossed $85,000.00 in 1962. Total price of $150,000.00 
with 29% down and terms to be negotiated. Another 
H&L Exclusive! 



& ASSOCIATES, INC. 

NEGOTIATIONS • APPRAISALS • FINANCING OF CHOICE PROPERTIES 



WASHINGTON, D. C. CHICAGO 

Ray V. Hamilton 
1737 DeSales St., N.W, 
Executive 3-3456 



Richard A. Shaheen 
John D. Stebbins 
Tribune Tower 
DEIaware 7-2754 



DALLAS 

Dewitt Landis 
Joe A. Oswald 
John H. Hicks 
1511 Bryan St. 
Riverside 8-1175 



SAN FRANCISCO 
John F. Hardesty, Pr£ 
Don Searle 
111 Sutter St. 
EXbrook 2-5671 



BROADCASTING, January 7, 1963 



47 




WLOS-TV employe turns 

What began as a story on a teen- 
age shoplifting fad turned into a 
major report on WLOS-TV Ashe- 
ville, N. C, as it investigated an area 
holiday shoplifting loss of nearly $1 
million, a statistic far beyond the 
confines of a fad. 

Sponsored by the Asheville Mer- 
chants Assn., the report featured in- 
terviews with detectives, private in- 
vestigators and businessmen. Lu- 



shoplifter for a day 

cienda Pace, WLOS-TV's news as- 
signment editor, turned in a special 
performance as she demonstrated 
shoplifting methods (see cut). 

The program, which some local 
merchants required their sales clerks 
to watch, was reportedly well re- 
ceived, although five threatening 
phone calls were made to the sta- 
tion by persons presumed to be irate 
shoplifters. 



Broadcasters buy N.J. papers 

Joe Rosenmiller and Peter Bordes, 
owners of WCTC-AM-FM New Bruns- 
wick, N.J., and of WESO Southbridge, 
Mass., have purchased 80% interest in 
the Sentinel Publishing Co. of New 
Jersey. The price was not announced. 



The company publishes these New 
Jersey weekly newspapers: Recorder, 
covering Metuchen and Edison; Spokes- 
men, covering South River and south- 
ern Middlesex County, and Sentinel, 
covering Milltown, East Brunswick and 
North Brunswick. Sentinel also pub- 
lishes the Town Crier magazine. 



Engineers strike 
at WNEW New York 

A strike by broadcast engineers at 
WNEW New York last week continued 
as of Jan. 3 with no agreement in sight 
despite meetings before the New York 
State Mediation Board. 

The strike started the evening of Dec. 
29 after the International Brotherhood 
of Electrical Workers and WNEW 
failed to reach agreement on a new 
contract for the engineers. The old 
contract expired Sept. 30 but discus- 
sions on new terms had continued. 

WNEW continued on the air with 
supervisors replacing the engineers. 
WNEW-TV is not involved in the 
strike. 

WNEW offered the union a five-year 
contract during which term the engi- 
neers could not be laid off. A salary 
of $213.20 for 37-Vi-hour week and a 
pension plan costing WNEW $17.70 a 
week per man were also offered by the 
station, according to WNEW officials. 

The union is asking for $220 a week 
immediately and $25 a week more be- 
ginning in 1965, in addition to the com- 
pany's proposed pension plan. The un- 
ion also is demanding a 13-week paid 
vacation after 20 years' employment 
and every fifth year thereafter. 

Although the station remained on the 
air, it cancelled its scheduled broadcast 
of the New York Giants-Green Bay 
Packers championship football game 
from New York's Yankee Stadium on 
Dec. 30. 

The IBEW had threatened to picket 
the stadium and thus prevent the NBC 
and NBC-TV pickup of the game if 
WNEW had covered the event. 

John Van Buren Sullivan, vice presi- 
dent and general manager of WNEW, 
went on the air on the day of the game, 
announcing that the station would not 
broadcast it. The announcement was 
repeated several times until game time, 
pointing out that listeners could hear 
the broadcast on NBC. 

14 etv stations using 
airborne unit tapes 

The airborne television unit based at 
Purdue U. and transmitting educational 
programs down to several hundred 
thousand students in 15 metropolitan 
areas in 1 1 states has become one of 
the largest distributors of video-taped 
instructional materials in the country. 

A total of 15 groups are participat- 
ing in the new school year and are 
taking the material for rebroadcast over 
14 etv broadcast stations and one 
closed circuit system. All are outside 
the 200-mile radius covered by the fly- 
ing classroom. 

Renting only complete courses, the 
organization charges from $480 for 16 



: , V 



THE ANATOMY OF PRIMACY 

PART ONE NEXT WEEK 



"The Kine is Dead!" 



A SERIES OF VITAL MESSAGES FROM MGM TELESTUDIOS, INC. 



48 (THE MEDIA) 



BROADCASTING, January 7, 1963 



...leave sooner-get there faster! 




It's there in hours. ..and costs you less! 



Buses Daily Running Time 5 lbs. 15 lbs. 25 lbs. 



NEW YORK- 
PHILADELPHIA 


30 


2 hrs. — min. 


$1.25 


$1.40 


$1.65 


CHICAGO- 
CLEVELAND 


7 


7 hrs. 35 min. 


1.75 


2.00 


2.25 


LOS ANGELES- 
SAN DIEGO 


38 


2 hrs. 30 min. 


1.15 


1.25 


1.45 


CHICAGO— 
ST. LOUIS 


8 


6 hrs. 10 min. 


1.70 


1.90 


2.15 


CINCINNATI- 
INDIANAPOLIS 


9 


2 hrs. 45 min. 


1.35 


1.55 


1.80 



Save time! Save money! Ease those inventory control prob- 
lems too! Ship via Greyhound Package Express! Packages go 
everywhere Greyhound goes, on regular Greyhound buses. 
Very often they arrive the same day shipped. Ship nation- 
wide, anytime . . . twenty-four hours a day, seven days a week, 
weekends and holidays. Ship C.O.D., Collect, Prepaid, 
or open a charge account. Insist on Greyhound Package 
Express. It's there in hours . . . and costs you less. 



GREYHOUND PACKAGE EXPRESS, Dept. 8-N 
140 S. Dearborn St., Chicago 3, Illinois 

Please send, without cost or obligation, complete 
information on Greyhound Package Express service 
. . . including rates and routes. 



NAME_ 



-TITLE. 



COMPANY. 
ADDRESS- 
CITY 



_STATE_ 



-PHONE_ 



CALL YOUR LOCAL GREYHOUND BUS TERMINAL 
OR MAIL THIS CONVENIENT COUPON TODAY 




DEMOCRACY 

IN 

ACTION 


COLUMBIA BROADCASTING SYSTEM, INC. 

455 Madison Avenue, New York 22, New York • PLaza 1-2345 

K. K. HEADS, J» 

Via PiBtJem 

December 7, 1962 

Dear Peter, 

I was distressed to read of the forced demise, 
for economic reasons, of the NAB. You performed 
a very valuable service and one that will be 
missed. 

I am sure I speak for most of us at CBS -when I 
say I most sincerely hope this first failure 
will not deter you from continuing your efforts 
in behalf of broadcasting. 

With warm personal regards and the best of luck 
in whatever you now turn to. 

Sincerely, 

Mr. Peter Goelet 
President 

National Audience Board 
152 East End Avenue 
New York 28, New York 


Qeneral federation of Women's Clubs 

1734 N Stubbt, N. W„ Washington 6, D. C. 

Mils. Decth Otis Aunold 
fmiitnl 

November 5, 1962 

Dear fir. Goelet i 

What a shock and disappointment cama with 
your latter. I am grieved beyond description and 
oy only solace Is that you will find some other 
less expensive media of expression for your fine 
Ideas and attitudes. 

My congratulations to you on what you have 
aohleved and my best wishes for your next venture 
In which you may be certain the General Federation 
of Women's Clubs will certainly be Interested as 
admiring friends. 

Sincerely, 

Mrs u/Dexter Otis Arnold 
President 

Mr. Peter Ooelet 

National Audience Board, Inc. 

152 East End Avenue 

New York 28, N. Y. 


Dtfmrlmtnt #/ Communication Arts 

FORDHAM UNIVERSITY *»iw*ixr. 

0//i« ./<!. CA«.V««. 

November 9, 1962 

Mr. Peter Goelet, President 
National Audience Board, Inc. 
1?2 East End Avenue 
New lork 28, New Tork 

Dear Mr. Goelet: 

I Just want you to know how deeply shocked I was when I 
heard that the National Audience Board could continue no longer, 
and when I read your "Hail, and Farewell!" in RADIO-TV DAILY. 

This is something that simply cannot happen. The work 
which you have been doing for the past eight years is more neces- 
sary today than it was when you started, and with all the "seri- 
ous concern" about the broadcasting media I cannot understand 
how it is that you would have to carry on this work alone and 
without any other assistance. 

I want you to know that if there is anything that I can do 
to help prevent this tragedy, I will be most willing to do it. 
I sincerely hope that somehow or other you will receive the aid 
necessary to continue the National Audience Board for many more' 
years. 

Most sincerely, 

WKT/cp Rev. William K. Trivett, S.J. 

Chairman 







DEPARTMENT OF 
HEALTH. EDUCATION, AND WELFARE 
OFFICE OF EDUCATION 

WASHINGTON 25. D.C. 

December 20, 1962 



Mr. Peter Goelet, President 
National Audience Board, Inc. 
152 Eaat End Avenue 
New York 28, New York 

Dear Mr. Goelet: 

A number of tines during the past several weeks I have been 
on the point of writing you a "fan" letter about the work of 
the National Audience Board aa reflected in THE VIEWER but I 
never aeea to have gotten around to putting my thoughts on 
paper. Today I am writing for quite a different reaaon. This 
la a letter of sincere regret over my failure to receive copies 
of THE VIEWER alnce the October issue. Can it be that I have 
been delinquent in paying for a subscription? If so, that will 
be easy to rectify if someone will send me a bill. However, 
should it be that you are no longer publishing THE VIEWER, this 
would indeed be moat regrettable. I have found it to be a 
veritable gold mine of information, preaented in attractive 
form with easy- to-read type and paper. Whatever the reason for 
the current lapse, I hope it la only a temporary one. 

Wishing you the Compliments of the Season, I am, 



Ihcerely youra, 




£ 



(Mrs.) Gertrude G. Broderick 
Educational Media Specialist 



NATIONAL BROADCASTING COMPANY, inc. 

A SE1VICE Or RADIO CORPORATION f AMERICA 

RCA Building. Radio Cily, New York 20. NY. 



SYDNEY H.E1CFS 



December 7, 1962 

Mr. Peter Goelet 
President 

National Audience Board 
152 East End Avenue 
New York 28, New York 

Dear Peter: 

It was quite a distressing shock to learn of the discontinuance of the 
National Audience Board, although the reasons which forced this action 
are quite understandable. Like all good things in life, too many of us 
in the industry took for granted the splendid and constructive work 
which the National Audience Board was performing. I regret deeply that 
we did not have an earlier appreciation of your problems so that we could 
have rendered you some more material assistance than the moral sup- 
port which you have always enjoyed from many of us in broadcasting. 

I hope some way will be found for the organization which you initiated and 
developed to continue making a contribution to broadcasting without the 
severe financial strain of the past. At the very least, some of those who 
were very active should be encouraged to continue being active on an 
individual basis. Their thoughts and suggestions will always be welcome. 

I am sure that I am not alone in congratulating you on the fine work which 
you performed and in expressing the hope that despite this unpleasant 
experience you will continue to display a zestful and enthusiastic interest 
in broadcasting's future. 

Sincerely, 




The National Academy of Television Arts and Sciences , 



A Noii-Profit Association DrJuaUd lo Ike Atlvun 




8OA0D OF TRUSTEES 



November 2, 1962 



Hr. Peter Goelet 
152 East End Avenue 
New York 28, lieu York 

Dear Peter: 

It was with considerable distress that I learned of your 
decision to terminate the activities of the National Audience 
Board. Ours has been a warm and deeply gratifying relation- 
ship over the years. I have had countless reasonj to respect 
your objectives, to admire your devotion and accomplishments, 
and to develop a sincere affection for you, personally: 



If it would be of an 
the National Audienc 
preciate learning so 
which I would treat 
like to know what your future plans 
be helpful. 

Thank you fop your thoughtful acknowledgement of your relation- 
ship with the Academy, and for providing an understanding 
platform for our objectives 



value to you in appraising the work of 
Board and Peter Goelet, I would ap- 
2 of the real reasons for your decision, 
i strictest confidence. I would also 
and whether I may 



Warmest personal regards. 



yea 



Sincerely, 

THE NATIONAL ACADEMY 0T 
TELEVISION ARTS AND SCIENCES 



HONORARY TRUSTEES 




The man to whom 
these letters 
are addressed 
has bought this 
space out of pride 
in his organization 
and the system 
under which it 
operated. 



Student-operated WDCR seeks new image 



WDCR Hanover, N. H., is mak- 
ing a concentrated effort to change 
its "college station" image. Licensed 
to Dartmouth College by the FCC, 
the station is manned by a staff of 
100 unpaid student volunteers. 

In the 1961-62 academic year, 
WDCR, which operates on 1340 kc 
with 1 kw day and 250 w night, 
received about $16,000 in commer- 
cial revenue ($13,000 local, $3,000 
national spot). So far in the current 
academic year, the station has booked 



over $20,000 from local advertisers. 

Though WDCR is student run, its 
programs are designed to attract the 
general public as well as the aca- 
demic community. The daytime 
schedule generally follows the music- 
and-news format with what Sturges 
Dorrance, general manager and 
Class of '63, describes as "bouncy 
wake-up music" beginning at 6 a.m.; 
light classical from 9 a.m.; Broad- 
way show music at 1 1 a.m. From 
12:15 p.m. "we step up the tempo 




WDCR's 100-man staff turned out 
en masse to report the 1962 elec- 
tions from its "Election Night 
Headquarters" in a campus thea- 



ter. The coverage was broadcast 
from 8 p.m. to 3 a.m. and included 
phone reports from Boston, New 
York, Philadelphia and Chicago. 



continuously" until 3 p.m., according 
to Mr. Dorrance, then WDCR goes 
"top-40" until 5 p.m., when the mood 
"relaxes" with progressive jazz, 
standard instrumentals and vocals. 

At 6 p.m., WDCR presents a 
daily 60-minute Six O'Clock Report, 
including national, local, sports, busi- 
ness and weather news. WDCR has 
its own weather man — a student who 
wants to be a meteorologist. 

From 7-9:30 p.m., the WDCR 
Concert Hall holds the spotlight. 
After 9:30 p.m., the schedule varies 
with local productions including the 
Inter-Fraternity Quiz, original dra- 
matic programs and the syndicated 
series The Shadow. 

Progress Evident ■ That WDCR is 
making progress in its campaign to 
drop the label of "college station" is 
indicated by the recent addition of a 
dairy and a supermarket to its roster 
of advertisers. 

Sales promotion pieces for the 
station emphasize the 59,000 esti- 
mated people in WDCR's coverage 
area with radio (and their estimated 
annual retail purchases of $106 mil- 
lion) compared to Dartmouth's 3,- 
000 students (and the $1.6 million 
the students spend annually). 

WDCR's production and promo- 
tion departments publish a weekly 
"Listening Log" which is circulated 
free to listeners who request it. 

The station, which has been on 
the air since 1958, operates nine 
months a year, for a 19-hour day, 
with silent periods during Christmas 
and summer vacations. With a new 
summer session being added at Dart- 
mouth this year, WDCR hopes to 
begin year-round operations. 

The Ivy Network, New Haven, 
Conn., is WDCR's national repre- 
sentative. 



twenty-minute lessons for a system with 
less than 500 schools, to $7,568 for 
128 thirty-minute lessons for an area 
with more than 3,000 schools. Avail- 
able are 24 courses. 

The 15 educational systems are 
served by the following tv stations: 
KQED (TV) San Francisco; WGTV 
(TV) Athens, Ga.; WXGA (TV) Way- 
cross, Ga.; WSIU (TV) Carbondale, 
111.; WOI-TV Ames, Iowa; KOPS (TV) 
Des Moines, Iowa; KETC (TV) St. 
Louis; WNDT (TV) New York; 
WROC-TV Rochester, N. Y.; WQED 
(TV) Pittsburgh: KUHT (TV) Hous- 
ton; WHRO (TV) Norfolk, Va.; KCTS 
(TV) Seattle; and WHA-TV Madison, 



Wis. The closed circuit system serves 
the Corning, N. Y., school district. 

The flying classroom experiment is 
in its third year of operation. It is 
underwritten by a grant from the Ford 
Foundation. 

RKO division to meet 

The first meeting of managers of the 
12 RKO General Broadcasting stations 
since the formation of the new RKO 
General Inc. division starts today (Jan. 
7) in New York and continues to Jan. 
16. Hathaway Watson, president of 
the new division, will preside at the 
sessions, which will deal with business 
and policy matters. 



Communications experts 
needed, says Huntington 

Colleges and universities must broad- 
en their curricula to include the science 
of mass communication according to 
George Huntington, executive vice 
president of Television Bureau of Ad- 
vertising. 

Speaking before business administra- 
tion and economics students at Franklin 
& Marshall College, Lancaster, Pa., Mr. 
Huntington said the nation needs "com- 
munications scientists" who can deter- 
mine why some words, pictures and 
sounds are more effective than others. 
This, he continued, is necessary to 



52 (THE MEDIA) 



BROADCASTING, January 7, 1963 



BOARD SURE TO DISCUSS COLLINS 

NAB president's future may be determined at Phoenix meeting 



decide the "words, ideas and sounds" 
that communications satellites "will 
carry to the rest of the world." 

"What is needed," Mr. Huntington 
concluded, "is industry and foundation 
endowment for, and university willing- 
ness, to train students for, this highly 
specialized, highly needed scientific 
endeavor." 

Mr. Huntington was in Lancaster as 
the guest of WLYH-TV, ch. 15, which 
last week was celebrating its entry into 
the Lancaster market and its primary 
affiliation with CBS-TV. 

West Coast to hear 
ABC Radio rating story 

ABC Radio's use of the Sindlinger 
method of radio research analysis will 
be explained this month at two sympo- 
siums for agency and media representa- 
tives on the West Coast. 

The meetings have been scheduled 
for Jan. 21 (Monday, 9:30 a.m.) in 
the Hunt Room of the Fairmont Hotel, 
San Francisco, and Jan. 23 (Wednes- 
day, 9:30 a.m.) in the Grove Lounge, 
Ambassador Hotel, Los Angeles. 

Attending the meetings will be Robert 
R. Pauley, ABC Radio president; Al- 
bert Sindlinger, president of Sindlinger 
& Co.; James E. Duffy, executive vice 
president, ABC Radio; Jack H. Mann, 
ABC vice president in charge of ABC 
Radio West, and Mrs. Elizabeth Harris, 
manager of research, ABC Radio. Simi- 
lar meetings were held late last year 
in New York, Detroit and Chicago. 

Students get advice 
from Storer manager 

Students interested in becoming broad- 
casters should have a working knowl- 
edge of the networks, film syndication, 
FCC and the nomenclature of the in- 
dustry Robert S. Buchanan, general 
manager of WJW-TV Cleveland, told 
the Speech Association of America 
Convention last week. 

The Storer Broadcasting Co. execu- 
tive described the qualities broadcasters 
seek in a prospective employee as: an 
alert industrious attitude conscious of 
the overall operation even on week-ends 
and holidays; appearance to create a 
favorable impression; the ability to cre- 
ate the right impression to the public 
through courtesy; a high standard of 
office decorum; the ability to give a 
direct answer; making constructive sug- 
gestions regarding working conditions 
and asking questions about one's work. 

An available file of trade papers, Mr. 
Buchanan pointed out, makes it possi- 
ble for the university student to keep 
up with changes in the industry so that 
a job applicant can discuss intelligently 
with a prospective employer the busi- 
ness he wants to enter. 



A long list of routine matters faces 
the NAB board when it convenes next 
week (Jan. 14-18) at the Camelback 
Inn in Phoenix, Ariz., but one item of 
paramount interest isn't on the formal 
agenda — what about Gov. LeRoy Col- 
lins' contract renewal? 

Gov. Collins entered the third and 
final year of his contract last week as 
the center of an industry controversy 
that started last Nov. 19 at the final 
NAB Fall Conference in Portland, Ore. 
(Broadcasting, Nov. 26, 1962). At 
that time Gov. Collins spoke harshly 
of cigarette commercials directed at 
school-age children and demanded that 
the industry do something about it. 

The cigarette comment drew criti- 
cism from station, network and adver- 
tising-agency sources as well as praise 
from some civic groups and broad- 
casters who agreed with the NAB presi- 
dent. 

Following the agitation, a special 
NAB committee set up to review the 
Collins three-year contract failed to 
take any action or to hold a planned 
meeting. The contract calls for a $75,- 
000 annual salary, about $15,000 for 
living expenses and an expense account. 
It is reviewable at the end of two years 
(Jan. 1, 1963). 

Although the unofficial agenda for 
the board's Arizona meeting doesn't 
indicate how the Collins contract will 
be handled, it's known members of the 
board, including Clair R. McCollough, 
Steinman Stations, joint radio-tv board 
chairman, have discussed the subject in 
letters and phone calls. Mr. Mc- 
Collough is chairman of the special 
contract review committee. 

Report to Board ■ At NAB head- 
quarters it was indicated the subject 
is certain to come up at the meeting, 
with a possibility the contract com- 
mittee will meet formally and file a 
report with the board. 

As the board meeting approaches, 
association membership is at an alltime 
high (Broadcasting, Dec. 31, 1962). 
Budget matters will occupy much of 
the time of board committees and the 
board itself. Including all activities, 
the budget now runs around $1.7 mil- 
lion and there's a good chance some of 
the research and other projects could 
run up the figure to a record total. 

NAB's convention committee will 
report on plans for the March 31 -April 
3 industry meeting at the Conrad Hilton 
Hotel, Chicago. The general format of 
the convention has been planned. Many 
details remain to be worked out, in- 
cluding the annual equipment exposi- 
tion. Contracts for equipment exhibits 
have been signed but there still is un- 



certainty about the status of film ex- 
hibitors, who are planning special dis- 
plays in the Congress Hotel a few doors 
from the Conrad Hilton. 

The board's schedule at Phoenix 
follows: 

Jan. 14 — Tv finance committee 9 
a.m.; radio finance committee 11 a.m.; 
general fund finance committee 2 p.m.; 
membership committee 4 p.m. 

Jan. 15 — Distinguished service award 
subcommittee 9 a.m.; convention com- 
mittee 11 a.m.; joint boards of direc- 
tors 2 p.m. 

Jan. 16 — Tv board 9:30 a.m. 

Jan. 17 — Radio board 9:30 a.m.; 
reception for retiring board members 
6 p.m. 

Jan. 18 — Joint boards 9:30 a.m. 

The directors will receive recommen- 
dations from the NAB Tv Code Re- 
view Board calling for amendments 
covering editorializing and stricter 
standards for over-the-counter products 
involving health considerations. A re- 
port on the cigarette advertising prob- 
lem raised by Gov. Collins will be sub- 
mitted. 

Among topics on the agenda are 
NAB's role in the overpopulation of 
radio, to be reviewed today (Jan. 7) 
at a joint NAB-FCC shirtsleeve session 
(story page 68). Also to be considered 
will be the FCC's hearing into the 
programming of television stations 
in Omaha, Neb. Right of access 
to news sources, legislative prospects 
and other regulatory problems will be 
considered. 

All but one of the 42 board members 
will be present at Phoenix. Julian 
Haas, KAGH Crossett, Ark., will be 
unable to attend because of illness. 
There is one board vacancy due to the 
resignation of Joseph Drilling, who re- 
signed when he became president of 
Crowell-Collier Broadcasting Co. The 
vacancy probably will be filled at the 
annual tv board elections during the 
Chicago convention. 

Media reports... 

BCH adds rep firm ■ Pearson National 
Representatives Inc., New York, has 
subscribed to the automated centralized 
billing services of Broadcast Clearing 
House, New York. The agreement cov- 
ers Pearson-represented radio stations, 
its New York office and five branch 
offices. 

NBC Radio adds affiliate ■ KINO 
Winslow, Ariz., joined NBC Radio's 
affiliate list on Jan. 1. Owned by Wil- 
lard Shoecraft, KINO operates full time 
with 250 w on 1230 kc. Eric Manola 
is station manager. 



BROADCASTING, January 7, 1963 



53 



PROGRAMMING 



JUDY GARLAND TO CBS-TV SERIES 

Contract for 32-show package involves $6.5 million 



CBS-TV has added Judy Garland to 
a lengthening list of star performers. 
She will appear in a new series on the 
tv network next season. A contract 
signing with Miss Garland and report- 
edly involving some $6.5 million in a 
series of 32 one-hour show packages, 
was announced last week. 



The new contract with Miss Garland 
was said also to contain options for 
renewal over a four-year period. 

Miss Garland's shows, which have 
been on CBS-TV, have been in- 
frequent over the years and mainly con- 
fined to specials. She currently is work- 
ing in a special being prepared for 




Ed Coughlin, of Peters, Griffin, Woodward, passes the club hat to Bob. 

Bob Rowell, of F., C. & B., joins the Tricorn Club 

Our club hat is crowning some of the smartest market-media brains in the land. 
It makes no difference whether they're adorned with crew-cuts, flat-tops, ivy- 
league-trims, Jackie K. bouffants — or just a flesh-tone expanse. Bob made the 
club's exclusive ranks by winning this required quiz: 1. What is the Tricorn Mar- 
ket? 2. What is North Carolina's No. 1 metropolitan market in population, house- 
holds and retail sales? Answer to both: the 3-city "tricorn" of Winston-Salem, 
Greensboro, High Point. He then scored a triple parlay by knowing what state 
ranks 12th in population. (Sure you knew it's North Carolina?) But the real money 
winner is the marketing team that knows WSJS Television is the No. 1 sales pro- 
ducer in the No. 1 market in the No. 12 state. Source , u s Census 



WINSTON -SALEM 



TELEVISION 

GREENSBORO/ HIGH POINT 



54 



March 19 telecast (8:30-9:30 p.m.) 
on CBS-TV which will co-star Phil 
Silvers and Robert Goulet. Her most 
recent performance on the network and 
her first in six years was in February 
1962. 

In the fall of 1963, CBS-TV said, 
Miss Garland will star in a weekly, 
one-hour musical-variety series. The 
day and time have not yet been an- 
nounced. 

Creative Management Assoc. Ltd., 
of which David Begelman and Freddie 
Fields are the principals, represented 
Miss Garland in the negotiations which 
led to her signing with CBS. 

NET announces plans 
for new programming 

National Educational Television's 
1963 programming will expand in four 
categories, John F. White, president. 
National Educational Tv & Radio Cen- 
ter, announced last week. 

He described the expansion plans as 
(1) programs for children that make 
learning fun, such as What's New?, a 
daily half-hour series for children from 
seven to 12; (2) public affairs pro- 
grams, exemplified by Great Decisions 
— 1963, a series of eight one-hour re- 
ports; (3) the arts, with special concen- 
tration on fresh and experimental pro- 
gramming (dramas from foreign tv pro- 
duction centers and programs by indi- 
vidual artists), and (4) the sciences, 
with particular emphasis on keeping 
people abreast of technological ad- 
vances, for example, Dave Garroway's 
11 -program series Exploring the Uni- 
verse. 

NET's network affiliates grew from 
58 to 70 in number during 1962, ac- 
cording to a roundup of last year's 
developments and activities. 

'Peter Pan' scheduled 
for fourth tv showing 

"Peter Pan," one of the largest audi- 
ence-drawing entertainment shows ever 
telecast by a single network, is sched- 
uled for a fourth viewing on Feb. 9 at 
7-9 p.m. on NBC-TV. 

Live performances of the James M. 
Barrie classic shown by the network on 
March 7, 1955, and Jan. 9, 1956, had 
total viewing audiences estimated by 
NBC at 67.3 million and 57.5 million 
respectively. 

The taped color version, featuring 
Mary Martin, to be shown Feb. 9, was 
originally viewed Dec. 8, 1960, by an 
audience of approximately 65 million, 
according to the network. The show is 
a Richard Halliday-Edwin Lester pro- 
duction. 

BROADCASTING, January 7, 1963 



DATELINE 




SIX O'CLOCK REPORT 

with DICK JOHN 



ELEVEN O'CLOCK REPORT 

with LARRY GAFFNEY 



For the first time in the Pittsburgh area, the news takes on a big, bold look. It's 
DATELINE '63— a twice-a-day, close-up portrait of local, area and world events. 

The Six O'Clock Report of DATELINE '63 features Dick John, nationally acclaimed 
newscaster, along with Red Donley, Bob Cochran, and the award-winning Huntley- 
Brinkley Report in a solid hour of news, weather and sports. 

DATELINE '63's Eleven O'Clock Report features Larry Gaffney in a round-up of 
local, area and world news— up-to-the-minute— followed by sports with Red Donley. 

The news is bigger . . . the news is hotter on Channel 11, because around the 
clock, WIIC newsmen and cameramen are there when it happens. 



£1 



WIIC CHANNEL 11 



BROADCASTING, January 7, 1963 



For availabilities and adjacencies, see your Blair TV representative 

55 



Burrud sees tv viewers returning with colored glasses 



The emergence of color television 
into the mass media class will be a 
boon to the producers of travel- 
adventure films, according to Bill 
Burrud, a pioneer in that type of tv 
programming. It will be, that is, if 
they have had Mr. Burrud's fore- 
sight of making true-life documen- 
taries in color. He now has some 
2,000 half-hour films which, having 
been successfully exposed to viewers 
who saw them in black-and-white, 
are now ready for a new career in 
color. 

"Even if he has seen the film be- 
fore in monochrome, the color-set 
owner is going to enjoy watching it 
over again," Mr. Burrud said last 
week. "There's no doubt that color 
adds to the enjoyment of watching 
a fictional drama or a musical show 
on tv and the value added by color 
is even greater for our type of show. 
Colorful native costumes, colorful 
foreign backgrounds give added real- 
ity and added impact to our kind of 
programs, which depict events that 
are called colorful even when they 
are merely described in words." 

And color will add to the profit 
of the producer of travel-adventure 
films as well as pleasure to their 
viewers, Mr. Burrud firmly believes. 
Not that they aren't profitable al- 
ready. After 1 1 years in the field, 
Bill Burrud Productions now earns 
about $1 million a year. A large 
part of these earnings are plowed 
back into new products, the com- 
pany owns all its own negatives out- 
right and in more than a dozen years 
has always managed to handle its 



own financing without bank loans. 

Growing Up ■ Such business acu- 
men, rare in any instance, is remark- 
able when displayed by one who is 
primarily an actor. Bill Burrud made 
his stage debut at the tender age of 
9 and went on to become a child 
movie star. But late in 1948 he was 
no longer a child nor a star, just an 
out-of-work actor. The Los Angeles 
Times was getting its tv station 
(KTTV) ready for a Jan. 1, 1949, 
start of program service and Bill felt 
it was a chance to get into television. 
He'd been turned down for a staff 
job at the station so he tried an 
oblique approach, through the news- 
paper's outdoor editor, an old ac- 
quaintance. 

"Let's get together and make a 
program to tell people what they can 
see in Southern California on a 
weekend trip," Bill proposed. The 
editor called the publisher, who liked 
the idea and called the station man- 
ager, and Open Road was added to 
KTTV's schedule as a weekly half- 
hour which tied in with a Sunday 
newspaper column. Bill rushed to a 
camera store, plunked down practi- 
cally his last dollar for a secondhand 
movie camera and said to the 
amazed salesman: "Show me how to 
operate this thing. I've got a tv show 
starting in five weeks." 

The what-to-see-near-at-hand pro- 
gram gradually expanded its scope 
as its embryo producers discovered 
that other people, some of them even 
professionals from the motion pic- 
ture field, were making travel films 
that could be obtained for use on 



television. "We also found that peo- 
ple were interested in the out-of- 
doors, in nature, in true life adven- 
ture. But they needed a dramatic 
frame. Even here, the play's the 
thing. Nature in the raw can be 
pointless as well as wild. Before long 
we began to follow the pattern of 
the picture magazines like Life and 
Look and to select and edit our pic- 
tures to tell stories about people, 
places and things." 

Spreading Out ■ The program de- 
veloped to the point where other 
Los Angeles tv stations got inter- 
ested in it and Bill Burrud moved 
his base of operations from KTTV 
to the highest bidder, KCOP, which 
was building a travel-adventure for- 
mat. Today, he has four programs 
a week on KCOP: Holiday at 7-7:30 
p.m. Monday; Wanderlust at 7:30- 
8 p.m. Tuesday; True Adventure at 
7:30-8 p.m. Thursday and Vaga- 
bond, his original series, which has 
just returned for a new showing at 
8:30-9 p.m. Tuesday. KCOP still 
his home station, pays Mr. Burrud 
better than $250,000 a year for his 
program services. 

Until 1956, when Vagabond went 
into syndication through Official 
Films, he did the narration live for 
his local Los Angeles broadcasts on 
KCOP and he still follows that prac- 
tice for Wanderlust and Holiday. 
"I'm still an actor at heart," he says, 
"and I like to make personal appear- 
ances when I can." 

Today his True Adventure films 
are in 49 U. S. markets, plus West 
Germany, Australia and French 



Film sales... 

Sugarfoot (Warner Bros. Tv): Sold 
to WLWI (TV) Indianapolis and 
WLWD (TV) Dayton. Now in 24 
markets. 

Surfside 6 (Warner Bros. Tv): Sold 
to WSIX-TV Nashville, Tenn., and 
WAST (TV) Albany, N. Y. Now in 
33 markets. 

The Roaring 20' s (Warner Bros. 
Tv): Sold to KAKE-TV Wichita, Kan. 
Now in 19 markets. 

Lawman (Warner Bros. Tv): Sold 
to WTTG (TV) Washington, D. C, 
and WTVN (TV) Columbus, Ohio. 
Now in 1 1 markets. 

Ripcord (United Artists Tv) : Sold 
to Standard Oil of Indiana, through 
D'Arcy Adv., for WWTV (TV) Cadil- 
lac-Traverse City, Mich. New station 
sales are: WINK-TV Fort Myers, Fla.; 



WGAN-TV Portland, Me.; WSBT-TV 
South Bend, Ind.; KOMU-TV Colum- 
bia, Mo.; WLWD (TV) Dayton, Ohio; 
WSAZ-TV Charleston-Huntington, W. 
Va. Now in 1 50 markets. 

Steve Allen Show (WBC Program 
Sales) : Sold to KENS-TV San Antonio, 
Tex. Now in 27 markets. 

Maverick (Warner Bros. Tv): Sold 
to WAII-TV Atlanta; WLBW-TV Mi- 
ami; KXLY-TV Spokane; KVII (TV) 
Amarillo, Tex., and KSHO-TV Las 
Vegas, Nev. Now in 34 markets. 

MCA files for overdue fees 

MCA Inc. anounced last week it has 
filed with the American Federation of 
Musicians in New York several arbitra- 
tion complaints against former clients 
in the band and orchestra field. MCA 
claimed they failed to pay commissions 
for services rendered prior to the com- 



pany's discontinuance of its talent agen- 
cy business last July. The names of the 
former clients were not revealed. Sev- 
eral weeks ago, MCA filed a similar 
action against Dick Chamberlain, star 
of the Dr. Kildare series on NBC-TV. 

Ford fund etv grants: 
$16.3 million in 1962 

Ford Foundation grants to educa- 
tional television totaled $16,394,000 in 
1962, according to the foundation's an- 
nual report for the period from Oct. 1, 
1961 to Sept. 30, 1962. 

The largest etv grant, $8.7 million, 
was to the Midwest Program on Air- 
borne Television Instruction, which 
completed its first full year of operation 
in June 1962. Its total support from 
the foundation has reached $14.7 mil- 
lion. 

Community etv grants totaled $7, 



56 (PROGRAMMING) 



BROADCASTING, January 7, 1963 




True Adventure will run anywhere 
from $13,500 to $17,000. Fortu- 
nately, quality has gone up along 
with costs. We wouldn't accept to- 
day what we were happy to get 
seven or eight years ago." 

Looking to the future, Mr. Burrud 
feels it is quite possible that his 



company might be merged with a 
large firm. "I wouldn't object if my 
people can go along as a unit. I'd 
like to make a capital gains deal on 
all the negatives we own; earnings 
of $1 million a year sounds like a 
lot, but there's not much left after 
taxes." 



Does the blacklist still exist in radio-tv? 

AMERICAN JEWISH CONGRESS PANELISTS CITE TROUBLES 



Canada; Treasure "It's all about lost 
and buried treasures, but I've yet to 
find one myself") and the veteran 
Vagabond are currently in six mar- 
kets apiece. Wiljon Corp., a sub- 
sidiary of Bill Burrud Productions, 
handles the sales of True Adventure 
in the 1 1 western states and all sales 
of Treasure and Vagabond. The syn- 
dication of True Adventure outside 
the West, in the rest of the U. S. and 
abroad, is handled by Teledynamics 
Inc., New York organization which 
deals exclusively in color programs. 

Built-in Viewers ■ Scheduled large- 
ly in the early evenings, all-family 
viewing time, the travel-adventure 
films do well in ratings, Mr. Burrud 
reports, particularly with adult view- 
ers. "When there's a kid show against 
us, we'll tie it; when there isn't, we're 
generally tops." One thing he can't 
explain is that audience composition 
studies show the majority (60%) of 
his viewers to be women. 

From its small beginning, Bill Bur- 
rud Productions has grown to an 
organization with 23 fulltime em- 
ployes and 53 stringers around the 
world. The home staff includes nine 
editors, four supervisor-producers, a 
production coordinator, three sales- 
men and the management and office 
help. Gene McCabe, vice president 
and business manager, handles most 
of the day-to-day business matters, 
leaving Bill free for his creative 
work, such as writing the talks he 
gives to amplify and explain the pic- 
tures. "Things have changed since 
1953-54 when we started making 
Vagabond," he commented. "Then 
those half-hour films cost about 
$5,000 apiece to produce. Today, a 



694,000. National Educational Tv & 
Radio Center's share was $4.7 million 
and WNDT (TV) New York was 
granted $2,994,000. WNDT also re- 
ceived $225,000 grant for programs ex- 
changed with WGBH-TV Boston. 

5% increase for directors 

More than 700 members of the Di- 
rectors Guild of America, including 
directors, assistant directors, associate 
directors and stage managers, got raises 
of 5% on Jan. 1 under contracts ne- 
gotiated by DGA in 1960. 

A freelance director of a tv network 
program (except dramatic, sports or 
"high budget" programs) get $66 for 
a weekly show of five minutes or less 
under the new scale, up to $855 for 
seven hour-long programs a week. The 
new scale for dramatic shows ranges 
from $80 for a five-minute, once-a- 
week show to $1,033 for seven hour- 
long programs. 



The broadcasting industry still main- 
tains a blacklist which bars certain en- 
tertainers from appearing on radio and 
television, it was asserted in a general 
panel discussion by performers and 
lawyers in New York, Dec. 30. 

The discussion, called "The Thunder 
of Reaction," was presented by the 
American Jewish Congress. The panel 
included John Henry Faulk, former 
blacklisted radio commentator, who re- 
cently won a libel suit against Aware 
Inc. for linking him falsely with pro- 
communist causes. 

Other panel members were Oscar 
Brand, ballad singer and tv entertainer; 
Theodore Bikel, actor and folksinger 
and head of the arts chapter of the 
congress; and Howard Squadron, law- 



yer and co-chairman of the congress's 
commission of law and social action. 

It was the consensus of the panel 
that a performer cannot be expected to 
be silent on controversial political issues 
and confined only to his immediate 
world of entertainment. 

Mr. Brand contended that an enter- 
tainer may be prevented from perform- 
ing on radio or television by one post 
card from a listener disputing his ap- 
pearance on a program. 

The networks and agencies, he em- 
phasized, "feel guilty" about the exist- 
ence of the blacklist but are afraid "to 
get into a sphere where they will be 
considered troublemakers." 

He suggested that social organiza- 
tions like the congress appeal to the 



BROADCASTING, January 7, 1963 



57 



heads of networks and advertising 
agencies to make a public stand against 
the list. 

Mr. Brand's comments made up the 
few radio-tv specifics in what was a 
general discussion of today's status of 
blacklisting. 

Program notes... 

Intertel production ■ Tahiti-Pacific 
Cocktail, ninth in a series of Interna- 
tional Television Federation (Intertel) 
documentaries, is being produced by the 
Australian Broadcasting Commission in 
partnership with broadcasters in Can- 



ada, Great Britain and the U. S. The 
program, scheduled for viewing in Jan- 
uary in more than 20 countries, will be 
syndicated in the U. S. by Westinghouse 
Broadcasting Co. WBC and the Na- 
tional Educational Television & Radio 
Center are the U. S. members of Inter- 
tel. 

'Girl Talk' plans ■ ABC Films Inc., 
New York, announces an additional I 3 
weeks of production on Girl Talk, a 
half-hour, five-day-a-week series. Start- 
ed Dec. 3, 1961, in five markets, the 
program stars Virginia Graham and 

GOVERNMENT 



guests. Now in 16 markets, the series 
has been ordered for sponsorship by 
several advertisers in additional mar- 
kets, predicated upon the program's 
purchase by stations. 

New TAC Show ■ Television Affiliates 
Corp., New York, has added The Land 
of the Distelfink produced by WFIL-TV 
Philadelphia, to its library. 

Wolper to expand activities ■ Wolper 
Productions, Hollywood, which has 
confined its activities to tv documen- 
taries, plans to enlarge operations to 
include dramatic tv filmed programs. 



$9 million kiss between RCA and Philco 

SETTLED; PATENT DISPUTE AND CH. 3 PHILADELPHIA HASSLE 



A legal obstacle to the proposed ex- 
change of NBC's Philadelphia stations 
for RKO General's Boston stations was 
removed last week with announcement 
that Philco Broadcasting Co. and its 
parent Ford Motor Co. had reached an 
agreement with RCA-NBC resolving 
long-standing litigation. 

NBC and RKO General have pend- 
ing at the FCC a plan to swap WRCV- 

p" : . ~7" ■ ; ~ 

Cuisine Exquise . . , Dans 
Une Atmosphere Elegante 



RESTAURANT 

vomN 



575 Park Avenue at 63rd St. 
NEW YORK 



Lunch and Dinner Reservations 
Michel : TEmpleton 8-64-90 



AM-TV Philadelphia and WNAC-AM- 
TV and WRKO (FM) Boston. 

A two-part accord was reached Jan. 
3 between RCA and Philco. First they 
settled a long-standing dispute in the 
patent license field, with RCA agreeing 
to pay Philco a flat $9 million for 
Philco patent rights. Second, NBC and 
Philco announced they are filing with 
the FCC a joint request for withdrawal 
of Philco's application to operate a ch. 
3 tv station in Philadelphia. 

The ch. 3 action has stood in the 
way of the RKO General-NBC ex- 
change of Boston and Philadelphia fa- 
cilities. If the FCC approves the Philco 
withdrawal request, NBC will repay 
Philco "for the expenses it has reason- 
ably incurred in furthering its applica- 
tion." The amount had not been deter- 
mined last week. Philco filed a protest 
to NBC's Philadelphia ch. 3 renewal 
application in 1957 and filed an appli- 
cation for the facility in 1960. 

The joint RCA-NBC and Ford-Philco 
damage suit settlement does not involve 
payment of any consideration "for 
Philco's agreement to seek withdrawal 
of its application for the Philadelphia 
station license. Both the license agree- 
ment and the agreement to settle the 
damage claims between the parties 
already are in force, and neither is con- 
tingent upon FCC approval of the re- 
quest to withdraw the Philco applica- 
tion for ch 3 in Philadelphia." 

Hearing Resumes ■ When FCC Chief 
Hearing Examiner James D. Cunning- 
ham resumes hearings today (Jan. 7) 
in the Philco application for ch. 3 in 
Philadelphia, Irving Segal, counsel for 
NBC, will propose that the record in 
the case be closed now that Philco has 
agreed to withdraw its application. NBC 
Board Chairman Robert Sarnoff had 
been scheduled to testify at the hear- 
ings which were originally scheduled to 



58 



resume Jan. 2. The FCC Broadcast 
Bureau, a party to the case, will appear. 

The RCA-Philco patent agreement 
specifies that RCA will get non-exclu- 
sive licenses under all present Philco 
and Ford United States patents for 
radio apparatus including color tv, tran- 
sistors and data processing equipment, 
all being for the full lives of the patents. 

RCA will be free for the next five 
years to use any domestic color tv 
patent issuing to Philco on an applica- 
tion filed after the date of the agree- 
ment. 

Non-Exclusive Licenses ■ Ford and 
Philco receive non-exclusive licenses 
from RCA under all present domestic 
patents and patent applications relating 
to radio-purpose apparatus (other than 
color tv), transistors and data process- 
ing equipment, running for the full 
lives of the patents. 

In addition Ford and Philco are 
granted rights under RCA color tv 
patents that were issued before Oct. 28, 
1958 as well as on applications filed 
prior to that date. These cover inven- 
tions needed to comply with the FCC 
standards for color tv. Later color tv 
patent rights will be available to Ford 
and Philco at the prevailing rate for 
such licenses. 

An important phase of the agree- 
ment is the settlement, without payment 
of damages by either company, of the 
litigation between them that has been 
pending since 1957 in the U. S. Dis- 
trict Court, Philadelphia. Philco is 
withdrawing its elaim for $150 million 
damages against RCA and RCA is 
withdrawing its claim for $174 million 
damages against Philco. 

Chief Examiner Cunningham is pre- 
siding at hearings in progress since last 
October on the proposed Philadelphia- 
Boston trade, an NBC renewal applica- 

BROADCASTING, January 7, 1963 



MUJJJJJJJJfll 



UPERMARKEH 

FORMERLY THE CHARLESTON-HUNTINGTON MARKETS 

* PROFUSELY ILLUSTRATED DIGEST ABSOLUTELY FREE!!* 



"Attention media and marketing men! Get your gala 
Supermarket booklets while they last!" warn Tom 
Garten 1 and John Sinclair 2 , proprietors of Supermarket 
Station WSAZ-TV. 

Find out why the famous Charleston-Huntington 
Market changed its name to SUPERMARKET! Learn 
how Supermarket has a gigantic $4,000,000,000 
payroll, 2,302,000* consumers, 72 great counties in 
four great states, booming metropolises like Charleston 
and Huntington, $2,011,372,000* in annual retail 
sales, and 207,200 TV homes delivered (which put 



Supermarket in the top 30 television markets**)! 

Read this meaty digest for news about Supermarket 
Station WSAZ-TV, too! Discover why ours is the only 
station that serves Supermarket— the only single medium 
that can cover all of Supermarket, all at one time. 

Check out WSAZ-TV (one of NBC's top 15!***) 
and its fat market. Be a hero in the office, sell more 
products and get a whole lot richer— soon! Just write 
us or call your Katz agency man and ask for your copy 
of "SUPERMARKET"! 



* * * THE SUPERMARKET STATION * * * 



WSAZ-TV 



1 Vice President. General Manager, WSAZ-TV. ~J 

2 Manager, Charleston Operation, WSAZ-TV. n 
*SRDS (July, 1962). V 
••ARB, 7:30 P.M. to 11:30 P.M., Monday through Sunday, all stations (Nov., 1961). 

•••ARB, Average homes delivered, 9:00 A.M. to Midnight. Monday through Sunday (Nov., 1961). 



WSAZ-TV, Channel 3, an NBC Primary Affiliate, Division: 
The Goodwill Stations. Inc. 



BROADCASTING, January 7, 1963 



59 



LATEST 7 COUNTY 

NEGRO PULSE* GIVES 




HALF HOUR FIRSTS 

in N. Y. C, and it s tied for first in 26th 



From sign-on to sign-off (6 AM to 7 PM) 
WLIB is ahead of every Negro station, 
full or part time, operating in New York 
City. First for the first 25 half-hours and 
tied for first in the 26th. 

Since 1955 WLIB has been overwhelmingly 
first in every 7 County Negro Pulse taken 
— often with more half-hour firsts than all 
other Negro stations combined. No other 
station in the market has ever chalked 
up a record that remotely approaches it. 

The reasons are simple: 

WLIB has more Community Programs than 
all other stations combined. 

WLIB has more special editorial features 
than all other stations combined. 

WLIB has more comprehensive specialized 
news coverage than all other stations 
combined. 

Perhaps that is why it has more national 
advertisers as well. Advertisers have found 
that to reach the vital Negro Community 
of greater New York, no other station re- 
motely approaches WLIB. 



WLIB 



310 LENOX AVE. AT 125th ST. 
NEW YORK 27, NEW YORK 



*Oct. — 1962 



tion for WRCV-TV and Philco's ch. 3 
application. NBC had been ordered to 
dispose of its Philadelphia properties by 
last Dec. 31 under a 1959 consent de- 
cree with the Dept. of Justice but this 
deadline had been extended 18 months 
(Broadcasting, Dec. 24, 1962). Testi- 
mony at the hearings has included 
charges that Westinghouse had been 
pressured by NBC into swapping its 
Philadelphia stations for NBC's Cleve- 
land properties. 

FTC issues 248 
co-op complaints 

Emphasizing that it was not attack- 
ing co-op advertising, the Federal Trade 
Commission last weeek mailed 248 
identical complaints and proposed con- 
sent orders to cease and desist from 
the payment of discriminatory advertis- 
ing allowances to leading apparel man- 
ufacturers. 

The action was the result of a one- 
day conference at the FTC last October 
when spokesmen for apparel makers 
urged a blanket approach to unfair 
practices in co-op advertising, but urged 
that the principle of co-op advertising 
be permitted to stand (Broadcasting, 
Oct. 22, 1962). 

In the complaints sent out by the 
FTC last week, the commission said 
that investigation indicates that the 
manufacturers had violated Sec. 2(d) 
of the Clayton Act by paying certain 
customers advertising allowances which 
were not made available on propor- 
tionally equal terms to all other com- 
peting customers. 

The manufacturers were given until 
Feb. 15 to utilize the consent order 
procedure. Otherwise, it was indicated, 
the FTC would have to bring individual 
complaints which would be litigated 
under the usual FTC rules. 

Dissenting to last week's action were 
Commissioners Philp Elman and A. 
Leon Higginbotham Jr. 

FCC moves to revoke 
North Carolina am 

The FCC instituted license-revoca- 
tion proceedings last week against a 
station that a commission staff investi- 
gation indicates has been operated 
"without a license or other valid au- 
thorization for more than two years." 

The station, WBMT Black Mountain, 
N. C, was ordered to show cause why 
its license shouldn't be revoked. 

The commission files list Eugene and 
David P. Slatkin, doing business as 
Mountain View Broadcasting, as the 
licensees. 

But, the commission said in its show- 
cause order, the Slatkin brothers dis- 
solved their partnership more than two 



60 (GOVERNMENT) 



months before a cp was granted on May 
4, 1960, without amending their appli- 
cation. 

The commision also said the station's 
finances and business operations have 
been controlled by a corporation in 
which Mr. and Mrs. Eugene Slatkin 
shared ownership with Mr. and Mrs. 
John Greenwood, of Black Mountain. 

According to the commission, Mr. 
Greenwood, publisher of a weekly news- 
paper, supplied more than half the funds 
used in building the station. 

In all, the commission alleges five 
violations of the broadcast rules which, 
it said, raises questions as to whether 
the station was built and operated with- 
out a license, in violation of the Com- 
munications Act, and whether Eugene 
Slatkin has the character qualifications 
to be a licensee. 

In addition to listing charges arising 
out of the WBMT operation, the show- 
cause order alleges Eugene Slatkin 
made false statements to the commis- 
sion in applications for construction 
permits for am stations in Shelby and 
Hendersonville, N. C, as well as in an 
affidavit filed in connection with his role 
in preparing an application for a con- 
struction permit at Asheville, N. C. 

WHHM permitted 
to stop for 90 days 

WHHM Memphis reached the point 
where it was "unable to meet the pay- 
roll" and received FCC permission to 
go off the air from Dec. 27, 1962, un- 
til today ( Monday). Last week the sta- 
tion asked for and received authority 
to remain silent an additional 90 days. 

William Grumbles and his sister, 
Marie Copp, WHHM owners of record, 
have asked the FCC to approve the 
sale of the station to its former owner, 
Thomas W. Shipp. The transfer is 
necessary to salvage the station from a 
precarious financial position, licensee 
Mercury Broadcasting Inc. told the 
FCC in answer to a protest against the 
sale (Broadcasting, Nov. 26). Mr. 
Shipp would cancel $160,000 in debts 
against WHHM as payment for the sta- 
tion. Mr. Grumbles is president of 
WYNS-TV Syracuse, N. Y., as well as 
president of WHHM. 

Several other stations received FCC 
permission to remain silent for various 
periods up to three months to start 
the new year. Like WHHM, most 
were having financial troubles, a com- 
mission spokesman said. Among those 
now dark: WTSV-FM Claremont, 
N. H.; WTHR Panama City Beach, 
Fla.; KRPM (FM) San Jose, Calif.; 
WETT Ocean City, Md.; WRBB Tarpon 
Springs, Fla.; WSFR Sanford, Fla.; 
KENE Toppenish, Wash.; KNEL 
Brady, Tex.; KCAL-FM Redlands, 
Calif.; and KMOD-FM Midland, Tex. 

BROADCASTING, January 7, 1963 



report on a scientific 
research program 




Scientific research grants are made each year by the Cereal Institute for experimental and 
library research. Findings from this research are made available through published reports, leaflets, 
and in educational messages. 

During 1962, Cereal Institute grants are supporting research at the following universities: 

Department of Internal Medicine, College of Medicine, State University of Iowa 
Department of Physical Education, State University of Iowa 
Literature Research, State University of Iowa 
Departments of Physical Education, University of California 
School of Medicine, Marquette University 



CEREAL INSTITUTE, INC. 

135 South LaSalle Street, Chicago 3 

A research and educational endeavor devoted 
to the betterment of national nutrition 
BROADCASTING, January 7, 1963 



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Kerr's death leaves chairmanships vacant 



The death of U. S. Sen. Robert S. 
Kerr (D-Okla.) in Washington last 
week (see page 76) left the chair- 
manships of two standing commit- 
tees vacant as the 88th Congress pre- 
pared to convene this Wednesday 
(Jan. 9). 

Meanwhile, Oklahoma Gov. J. 
Howard Edmondson, the man who 
is empowered to name a successor to 
the senate seat formerly occupied by 
the multi-millionaire oilman and 
broadcaster, was in a position to 
place himself in that chair — with 
the help of Lt. Gov. George Nigh, 
a fellow Democrat. No announce- 
ment was expected until after Sen. 
Kerr's burial, scheduled last Friday 
(Jan. 4). 

Sen. Kerr was chairman of the 
Aeronautical and Space Committee 
and was in line to succeed the late 
Sen. Dennis Chavez (D-N. M.) as 
chairman of the Public Works Com- 
mittee. 

Symington Likely ■ Sen. Stuart 
Symington (D-Mo.), former secre- 
tary of the Air Force under Presi- 
dent Harry S. Truman, seemed a 
likely successor as space committee 
chairman should the post be waived 
by three senior Democrats, all of 



whom now head important standing 
committees. 

Sen. Warren G. Magnuson (D- 
Wash.), chairman of the Commerce 
Committee, which is parent of the 
Communications Subcommittee, in- 
dicated last week he intends to stay 
there. He waived the Space Com- 
mittee chairmanship two years ago 
when Sen. Kerr succeeded then-Sen. 
Lyndon Johnson of Texas. The 
space post was passed up then, too, 
by Sen. Richard B. Russell (D-Ga.), 
chairman of the Armed Services 
Committee, and Sen. Clinton P. 
Anderson (D-N. M.), chairman of 
the Interior and Insular Affairs Com- 
mittee. Both senators are in line for 
the job now, but neither indicated 
interest in giving up the committees 
with which they have long been 
identified. 

Sen. Pat McNamara (D-Mich.), 
senior Democrat on the Public 
Works Committee, was in line to as- 
sume that chairmanship. 

The late Sen. Kerr was also rank- 
ing Democrat on the Finance Com- 
mittee, of which Sen. Harry F. Byrd 
(D-Va.) is chairman. Sen. Russell 
B. Long (D-La.) now is ranking 
Democrat. 



CBS appeals decision 
on compensation plan 

Charging that the FCC is not au- 
thorized to regulate business arrange- 
ments between a network and its affili- 
ates, CBS last week asked a federal 
court to overrule the FCC's finding 
that its new compensation plan to tv 
station affiliates violates commission 
rules. 

In an appeal filed with the U. S. 
Court of Appeals for the Second Cir- 
cuit in New York, the network claimed 
( 1 ) that the FCC is not authorized to 
regulate rates of compensation paid by 
networks to affiliates; (2) that Sec. 
3.658 (a) of the commission's rules 
was never intended to give the FCC 
power to invalidate a compensation 
agreement between a network and an 
affiliate; (3) that the commission erred 
and abused its discretion in concluding 
that the regulation, even if applicable, 
had been violated; and (4) that in the 
guise of interpreting an existing rule, 
the FCC in substance promulgated a 
new rule without going through re- 
quired rule-making procedures. 

At issue is the CBS compensation 
plan which provided a sliding scale of 
payments running from 10% of the 
station network rate up to a certain 
number of hours, and 60% of this rate 



for each hour over the cutoff level. 

The FCC last spring, in a 6-1 vote, 
found that this plan violated that regu- 
lation which forbids a station from ac- 
cepting a network agreement that would 
preclude the station from accepting the 
programs of another network. The 
CBS plan, the FCC majority said, clear- 
ly hinders affiliate acceptance of pro- 
grams from other networks (Broad- 
casting, June 4, 1962). Commissioner 
Frederick W. Ford dissented. 

The network adopted the new com- 
pensation plan after the FCC revised 
the option time rules to permit no more 
than 2Vi hours of each segment of the 
broadcasting day to be optioned to the 
network. 

Kaiser gets cp 
for Detroit uhf 

The plans of Kaiser Industries to 
operate seven television stations, the 
maximum allowed under FCC rules, 
came closer to realization last week 
when the commission granted Kaiser 
a construction permit for a new 225 
kw uhf station on ch. 50 in Detroit. 

Last week's action was the third 
granted out of five applications Kaiser 
has filed for uhf tv stations (Broadcast- 
ing, Sept. 10, 1962). The other grants 
were for new stations on ch. 44 in 



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62 (GOVERNMENT) 



BROADCASTING, January 7, 1963 



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and there are 103 other 
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which use BMI music. m 

BROADCAST MUSIC, INC. 

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CHICAGO • LOS ANGELES • NASHVILLE • TORONTO • MONTREAL / \ 




FRANK DeVOL, with BMI since 1955, 
was a versatile musician-arranger dur- 
ing the "big band" era and popular 
musical director of many radio shows. 
In TV he conducted and arranged such 
top programs as the George Gobel 
Show; wrote the "Richard Diamond" 
theme. He also scores movies and 
makes recordings. Now he's a droll 
eomic on'Tm Dickens. ..He's Fenster." 

BROADCASTING, January 7, 1963 



Is the FCC a pawn in local political battles? 



The FCC is becoming a tactical 
weapon in editorial battles between 
broadcasters and interests involved 
in local controversial public issues. 

The latest occurrence took place 
just before and over the Christmas 
holidays. The scene was Corpus 
Christi, Tex., and before the battle 
was over the commission had be- 
come involved to the extent that 
Corpus Christi Mayor Ben F. Mc- 
Donald actually was in telephonic 
communication with Edward J. 
Brown, chief of the FCC's renewal 
branch, on Dec. 24 (a government 
holiday in Washington). 

It all started on Dec. 22 when T. 
Frank Smith, president and general 
manager of KRIS-TV Corpus Chris- 
ti, editorialized against the alleged 
haste with which the city council 
was planning to acquire a gas dis- 
tribution firm and to hold an elec- 
tion to authorize a 27-year franchise 
to a second gas distribution com- 
pany. One of Mr. Smith's purposes, 
he maintains, was to redress the im- 
balance in the city's news media on 
the subject. Neither of the local 
newspapers nor the other broadcast 



stations had presented the other side 
of the proposed actions, Mr. Smith 
contends, and his feeling was that 
the proposals were being rushed 
through without enough considera- 
tion by local citizens. 

The day after the initial 9 l A min- 
ute editorial, Mr. Smith was con- 
fronted with a demand by the mayor 
and spokesmen for the two gas firms 
for "equal time" under the FCC's 
fairness doctrine. That same day 
Mr. Smith received a telegram from 
the FCC reciting the complaint and 
asking for his side of the issue. 

This sequence continued for the 
whole week. 

Mr. Smith's first response to the 
demand for equal time was a fiat no, 
on the ground he had not taken 
sides in the controversy. On the 
second go-round, he offered the 
three other parties participation in 
a 30-minute panel show to discuss 
the issues. This was refused. As he 
found himself at the receiving end 
of a one-two punch (demands for 
equal time plus telegrams from the 
FCC), Mr. Smith liberalized his 
offers: a fifteen-minute program to 



be shared by the three objectors, 
and when that was refused, 15 min- 
utes each to the three principals. 
This was accepted. 

The 45 minutes rebuttal time al- 
most equaled by then the time used 
by Mr. Smith in editorializing on 
the gas issue. By this time he had 
added three 10-minute statements to 
his original 9 Vi -minute editorial. 

On Dec. 29, the city council ap- 
proved its proposal to acquire the 
gas distributing company (cost, $4.6 
million), and in the election the 
citizenry voted to approve the 27- 
year franchise. 

The only comfort Mr. Smith now 
draws from his campaign is that 
almost three times the number of 
voters participated in the election 
than normally would have turned 
out. 

He expressed one other thought 
after his experience: "A few years 
ago this sort of battle would have 
been fought out between the station 
and its opponents in the local arena. 
Today, everyone goes immediately 
to the FCC." 



San Francisco and ch. 52 in Corona, 
both California. Still pending before 
the commission are applications for new 
stations on ch. 38 in Chicago and ch. 
41 in Burlington, N. J. 

In making the grant the commission 
said it did so "without prejudice to such 
further action as the commission may 
deem appropriate as a result of the 
pending criminal anti-trust suit of U.S. 
vs. Kaiser Aluminum & Chemical Sales 
Inc." Kaiser Industries is a substantial 
principal of the aluminum and chemical 
company. This same decision also ap- 
plies to the San Francisco and Corona 



grants. 

In addition to its three uhf con- 
struction permits Kaiser owns KHVH- 
AM-TV Honolulu and KHIK(TV) Hilo, 
both Hawaii. Both of the Hawaiian tv 
stations are vhf. 

FCC extends deadline 
for daytime comment 

The FCC last week extended the 
deadline for comments in its proposed 
daytimer rulemaking from Jan. 28 to 
March 15. The new date for reply 
comments is April 1. 



The commission acted at the request 
of the Assn. of Broadcasting Standards. 
The association is a new group of full- 
time regional and Class II stations, or- 
ganized, among other reasons, to present 
the commission with comments and en- 
gineering data on the operation of stand- 
ard stations with daytime facilities be- 
fore sunrise. 

The initial directors are E. K. 
Hartenbower, KCMO Kansas City, Mo.; 
George Comte, WTMJ Milwaukee; A. 
Louis Read, WDSU New Orleans; W. 
B. Quarton, WMT Cedar Rapids, Iowa; 
Allan M. Woodall, WDAK Columbus, 
Ga.; Harold Krelstein, WMPS Mem- 
phis; Herbert E. Evans, WRFD Colum- 
bus, Ohio; Richard M. Fairbanks, 
WIBC Indianapolis. 

The proposed rulemaking would 
permit daytime-only stations to go on 
the air at 6 a.m. or sunrise, whichever 
is earlier, in areas without an unlimited 
time station. In broadcasting pre-sun- 
rise, however, daytimers would be 
limited to 500 w in power and the use 
of a non-directional antenna. Broad- 
casting, Dec. 3, 1962). 

In requesting extension of the dead- 
line, ABS said the proposal is of great 
significance to the broadcast industry, 
and that additional time is needed to 
prepare engineering studies on it. 

BROADCASTING, January 7, 1963 



THE ANATOMY OF PRIMACY 

PART ONE NEXT WEEK 

"The Kine is Dead!" 

A SERIES OF VITAL MESSAGES FROM MGM TELESTUDIOS, INC. 



54 (GOVERNMENT) 



m 




Sometimes a danger is hard to 
recognize even though a warning 
lamp is lighted. The loss of free- 
dom is one such danger. And the 
steady growth of government-in- 
business is one such danger signal. 

In the last 30 years the federal 
government has come to own many 



DANGER 



thousands of businesses, from ce- 
ment mixing plants to ice cream 
factories. In the field of electricity 
alone it now has an investment of 
5V2 billion dollars in power plants 
and lines. And the advocates of 
government-in-business press con- 
stantly for more. 



When government owns business 
it has in its hands both political 
and economic powers — the means 
of controlling goods and jobs. In 
such a state it can become difficult 
indeed for individuals to keep their 
basic freedoms. 

Is this a risk you want to take? 



Investor- Owned Electric Light and Power Companies... Serving more than 1 40,000,000 people across the nation 

Sponsors' names on request through this magazine 



Ratings majors sign FTC consent order 

PRIMARY EFFECT: RATINGS EXPLANATIONS WILL BE MORE DETAILED 



Three of broadcasting's top rating 
services — The Pulse Inc., A. C. Nielsen 
Co., and American Research Bureau — 
agreed last week to stop claiming that 
their findings are 100% accurate. 

The agreements are contained in con- 
sent orders accepted by the Federal 
Trade Commission. They followed six 
months of negotiations between the 
government agency and each of the 
three survey firms (At Deadline, Nov. 
5; Closed Circuits, Oct. 8, July 30). 

Observers don't feel there'll be much 
change in rating reports; the principal 
result, they think, will be additional 
and more comprehensive explanatory 
notes in each of the rating reports is- 
sued by the services. 

The conclusion of the FTC investiga- 
tion does not mean, however, that the 
rating services are free and clear. 
On Capitol Hill, the House Commerce 
Committee's regulatory agencies sub- 
committee is still undecided about what 
to do with its 14-month investigation 
of the radio-television rating industry. 

Reports have filtered through from 
time to time that House investigators 
have uncovered instances of hanky- 
panky in broadcast research, although 
it has been stressed that they involve 
local research firms, none of the majors. 

The subcommittee is the successor 
to the Legislative Oversight unit which 
exposed payola and quiz show rigging. 
The subcommittee is understood to be 
still considering hearings in the 88th 
Congress. A decision on whether to go 
ahead with a formal congressional in- 
quiry will undoubtedly be one of the 
items before the committee after Con- 
gress opens Jan. 9 (Wednesday). 

Not Admissions ■ In announcing the 
agreements last Thursday, the FTC 
noted they are for settlement purposes 
only and do not constitute admissions 
by the respondents that they have vio- 
lated the law. 

Reactions from two of the three rat- 
ing services, Nielsen and ARB were im- 
mediate. 

Nielsen — 

"The Nielsen portion of an intensive 
investigation of what we understand in- 
cluded the entire ratings industry ended 
quietly today when A. C. Nielsen Co. 
consented to a Federal Trade Commis- 
sion order relating to its broadcast re- 
search services. We understand that 
FTC complaints were also directed or 
will be directed to other radio and tele- 
vision research firms. 

"The terms of the agreement affect 
the explanatory notes in Nielsen televi- 
sion and radio reports. The commis- 



sion felt that a more complete disclos- 
ure of research details would insure 
against the possibility of misinterpreta- 
tion on the part of people using Niel- 
sen Reports. The agreement states that 
Nielsen's consent does not constitute 
an admission of wrong-doing on its 
part. 

"By way of illustration: Additions 
to Nielsen Report language will give 
added emphasis to the fact that the in- 
formation provided constitutes estimates 
by Nielsen based on Nielsen sampling 
and methods; that reporting in terms of 
precise mathematical terms is subject 
to sampling and non-sampling error 
qualifications; that National Nielsen 
Ratings exclude samplings of the Moun- 
tain Time Zone. 

"We believe that the added detail 
and fuller explanation will aid in the 
interpretation and proper use of our 
reports." 

ARB— 

". . . In ARB's opinion, although 
some parts of the order appear unneces- 
sarily strict in their requirement for 
minute detail, the general sense and 
purpose are completely in line with 
ARB's own feeling on the subject, 
namely, that the most complete dis- 
closure possible should be made to users 
of audience research as to the actual 
techniques and procedures employed in 
conducting the surveys and the ac- 
curacy thereof. 

"No changes in ARB's sampling pro- 
cedures, field work or report processing 
are contemplated as a result of the 
order. Required modifications in the 
cover text of the reports and other 
explanatory material will be effected as 
soon as possible. 

"It has always been ARB's policy to 
welcome sound contributions resulting 
from responsible investigations of the 
methodology employed by the industry 
in producing television audience meas- 
urements, whether they be from clients, 
industry groups or governmental au- 
thorities." 

Latest Moves ■ The FTC orders last 
week are the latest indication of gov- 
ernment interest over the past five years 
in survey firms dealing with radio and 
tv program ratings. Involved have been 
the Senate Commerce Committee and 
its chairman, Sen. Warren G. Magnu- 
son (D-Wash.), and Sen. A. S. Mike 
Monroney (D-Okla.); on the House 
side, the House Commerce Committee 
and Rep. Oren Harris (D-Ark.), its 
chairman. 

The Senate committee held a one-day 
hearing on the rating services several 



years ago, and the testimony and other 
data were turned over to the FTC. 

From time to time Sen. Magnuson 
has urged FTC action, most recently 
when Paul Rand Dixon, FTC chair- 
man appeared before the committee on 
his nomination to the FTC. Sen. 
Magnuson again urged action and Mr. 
Dixon promised to look into the subject. 

Three years ago the House Com- 
merce Committee became interested in 
the subject and at the instigation of 
Chairman Harris asked the American 
Statistical Assn. to undertake an im- 
partial study. This resulted in the 
Madow Report, submitted to the com- 
mittee early in 1961 and named after 
the chairman of the ASA's special tech- 
nical committee on broadcast ratings, 
Dr. William G. Madow of Stanford Re- 
search Institute (Broadcasting, March 
27, 1961). 

The principal recommendation of 
the Madow Report was that the tele- 
vision industry establish an Office of 
Research Methodology. 

As to complaints that the procedures 
of the rating services are suspect, the 
ASA committee determined that "al- 
though there are important sources of 
error in the methods used by each rat- 
ing service, the services seem to be esti- 
mating the ratings fairly well on the 
average." The committee warned, how- 
ever, that the sheer number of rating 
estimates each service issues would 
lead to a number of errors. 

The committee also said that on bal- 
ance the seven rating services studied 
are "doing a reasonably good technical 
piece of work for the purposes to be 
served." 

Errors in national sampling, the 
group said, tend to cancel each other 
out. The committee warned that the 
sampling techniques used by some of 
the services could cause significant er- 
rors in local ratings. 

Misleading Claims ■ All three rating 
services are charged in the FTC com- 
plaints with claiming that station and 
program ratings, and share-of-audience 
figures are accurate measurements re- 
sulting from error-free techniques. The 
FCC holds this is not so; that they are 
in fact only estimates. 

All three rating services are charged 
with representing that their measure- 
ments are based on probability samples. 
This is incorrect, the FTC said. 

The agency declared that Pulse and 
Nielsen represent, directly or by impli- 
cation, that their program ratings are 
accurate to 1/10 of 1%, and ARB, to 
1%. The FTC also said that Pulse 
claims its share of audience figures are 



66 (GOVERNMENT) 



BROADCASTING, January 7, 1963 



There may be two ways 

The FCC was advised last week 
to refrain from rulemaking in a pro- 
posed study of loud commercials. 
Such rulemaking, the commission 
was told, could violate the Commu- 
nications Act's prohibition of censor- 
ship. 

Rex G. Howell, a broadcaster 
with 37 years experience, said the 
FCC should concentrate on whether 
present ways of measuring sound 
levels are enough to assure compli- 
ance with existing commission rules. 

Mr. Howell owns KREX-AM- 
FM-TV Grand Junction, KREY-TV 
Montrose, and 50% of KGLN 
Greenwood Springs, all in Colorado. 
His comments followed his letter to 
FCC Chairman Newton N. Minow 
in which he said FCC rules already 
limit the volume of commercials to 
that of adjacent programs (Broad- 
casting, Dec. 24). 

Mr. Howell agreed with the com- 
mission's notice of inquiry that the 
psychological quality of sound as ex- 
perienced by the listener is subjec- 
tive. "We believe further study will 
reveal that there is no uniformity 
of psychological reaction to these 
sounds and that which may prove 
irritating to some is not necessarily 
irritating to others." 

He also said it's well known that 
response to both intensity and fre- 
quency is not always linear to a per- 
son's ears. Some people believe a 
bass sound is louder because their 
hearing response is greater to low- 
register tones. 

"To attempt to legislate against 



of listening-Howell 




Mr. Howell 



the whims or physiological limita- 
tions of complainants," he added, 
"would be totally fruitless at best, 
and an intrusion into a proscribed 
area [censorship] at most. Every 
complaining witness would have to 
undergo a hearing test." 

Mr. Howell said the problem — "if 
indeed it merits being called one" — '■ 
requires only that the commission 
supply broadcasters with any tech- 
nical data revealed by the inquiry 
that would aid them in complying 
with commission rules "with the best 
equipment possible." 

The deadline for comments is 
Jan. 28. 



accurate to 1 % ; Nielsen and ARB, to 
the "mathematical exactness of 100 
homes." 

Specifically, the trade agency also 
lists the following individual com- 
plaints: 

Pulse — 

■ Includes all "not at homes" in its 
sample base. 

■ Adjusts "sets in use" figures up- 
ward by 20% for morning programs 
and 40% for afternoon and evening 
programs without research to justify 
such adjustments. 

■ Uses data from reports containing 
interviewees' general preference as op- 
posed to what they actually listened to 
or viewed during the period covered by 
the survey. 

■ Uses data obtained by interviewers 
over whom Pulse does not have suffi- 
cient supervision and control to assure 
the accuracy or reliability of such data. 

■ In some reports Pulse has com- 
bined the ratings and audience shares 
of two or more stations into a single 
rating and share, while other stations, 
not serving the entire area served by 
the combined stations are listed with 
their individual ratings and audience 
shares as though they were competing 
with such combination of stations for 
the audience in the entire area covered 
by said reports. 

■ Sample size for each Pulse survey 
is smaller than the number of quarter 
hour reports upon which each such 
survey is purportedly based. 

■ Some of the measurement data 
contained in Pulse reports are based on 
general listening or viewing preferences 
as opposed to actual listening or view- 
ing as of a specific time. 

■ Pulse rosters are not always em- 
ployed in obtaining measurement data. 

■ Pulse interviewers in conducting 
interviews sometimes deviate from the 
pre-assigned plan and conduct inter- 
views elsewhere. 

■ Pulse's sampling method is not 
completely accurate either statistically 
or otherwise. 

Nielsen — 

■ Bases station total audience partly 
upon measurement and partly upon 
projection based on obsolete surveys. 

■ Combines data secured at different 
times into consolidated rating and 
audience size values as though all of 
such data had been derived during the 
time period embraced by a given re- 
port when some of the data were de- 
rived during a different time period. 

■ Publishes what purports to be com- 
plete radio audience data although Niel- 
sen does not measure portable and 
transistor radio listening or tuning. 

■ Does not disclose the number or 
percentage of samples where there is a 
refusal or failure to respond or cooper- 
ate, and otherwise does not account 
for the statistical effect of non-response. 

BROADCASTING. January 7, 1963 



■ Uses data derived from diaries, 
some of which contain hearsay reports 
and estimates of the diarykeeper. 

The FTC also said that: 

■ Nielsen data is subject to errors 
other than sampling errors. 

■ Data contained in Nielsen's Station 
Index Radio Reports is not based on 
the "base cases" figures used in it, but 
instead is based on sample sizes smaller 
than the stated "base cases" figures. 

■ Nielsen's sampling error formula 
is applicable to data obtained by means 
of a probability sample, and since the 
rating service does not use a probability 
sample the accuracy or reliability of its 
data cannot be fully determined by 
the use of this formula. 

■ Not all of the data contained in 
Nielsen's Station Index Report was de- 
rived within the time period embraced 
by these reports. 

ARB— 

■ Does not disclose the number or 
percentage of the sample which refuses 
or fails to respond or cooperate, and 



does not otherwise account for the 
statistical effect of non-response. 

■ Uses data derived from diaries, 
some of which contain hearsay reports 
and estimates of the diarykeeper. 

The FTC also said that: 

■ ARB data is subject to errors other 
than sampling errors. 

■ The statistical reliability chart in 
ARB reports is applicable to data ob- 
tained by means of a probability sam- 
ple and since the service does not use 
a true probability sample, the reliability 
of ARB data cannot be fully determined 
by the use of this chart. 

■ In some instances the only sub- 
sequent contact ARB made with diary- 
keepers after the initial contact was to 
provide them with a diary. 

■ All viewing by all members of the 
family is not always recorded in the 
ARB diary at the time of the viewing. 

■ ARB techniques and 1 procedures do 
not provide measurements, data or re- 
ports that are accurate to any precise 
mathematical value or- definition.- 

67 



AM OVERPOPULATION TALKS START 

NAB's Collins opens testimony on radio problems 



NAB President LeRoy Collins will be 
the starting witness today (Monday) 
when the long-awaited industry-FCC 
"shirtsleeves working conference" on 
the troubles of radio gets under way. 

The two-day conference will be held 
before the full FCC. Other NAB wit- 
nesses are scheduled today, and six 
other "interested parties" are scheduled 
to present their views tomorrow. The 
conference grew out of public state- 
ments nine months ago at the NAB 
convention by Gov. Collins and FCC 
Chairman Newton N. Minow (Broad- 
casting, April 9, 1962). 

The central theme of the conference 
is whether there are too many am sta- 
tions operating in the U. S. Pending 
an overall study of am broadcasting and 
its covering rules, the FCC has in- 
stituted a freeze on applications for 
new radio stations and for major engi- 
neering changes in existing stations. Sev- 
eral court appeals against this action 
have been filed by prospective ap- 
plicants for new stations. 

Other NAB witnesses will include 
George Hatch, president of KALL Salt 
Lake City and chairman of the NAB 
Radio Development Committee formed 
to plan the association's participation 
in the conference; Carl E. Lee, execu- 
tive vice president-general manager of 
WKZO Kalmazoo, Mich., and chairman 
of the NAB engineering subcommittee; 
George C. Davis, Washington consulting 
engineer; George W. Bartlett, NAB 
manager of engineering, and Merrill 
Lindsay, WSOY Decatur, 111., vice presi- 
dent and chairman of the NAB's spe- 
cial non-engineering subcommittee. 

Two members of the NAB's engineer- 
ing subcommittee — William S. Duttera, 
NBC, and Jules Cohen, Washington 
consulting engineer, also will testify but 



not as official NAB participants. 

Tuesday witnesses include Robert M. 
Booth, Washington attorney and past 
president of the Federal Communica- 
tions Bar Assn.; Everett Dillard, gen- 
eral manager of Commercial Radio 
Equipment Co.; Rogan Jones, president, 
International Good Music Inc.; Lazar 
Emanuel, president, Communications 
Industries Corp.; Lauren A. Colby, 
Washington attorney on behalf of six 
clients, and Joseph Kessler, Washington 
attorney who has attempted to apply 
for a new am station in Fairfax County, 
Va. 

NEW TRY FOR CH. 10 

Beachview asks FCC to look 
again at grant to WAVY-TV 

Beachview Broadcasting Corp. re- 
newed its 10-year fight before the FCC 
last week against the present licensee of 
WAVY-TV (ch. 10) Norfolk-Ports- 
mouth, Va. Beachview, which lost a 
1957 grant for ch. 10 to Tidewater 
Teleradio Inc. on a 3-2 vote, asked the 
FCC for "reconsideration, rescission, re- 
newal, reinstatement, comparative con- 
sideration and other or further relief." 

A month ago, the FCC questioned the 
promise vs. performance of WAVY-TV 
in ordering a hearing on the applica- 
tion then pending for approval of the 
sale of the station to Gannett Inc. for 
$4.5 million (Broadcasting, Dec. 3). 
That sale application has since been 
dismissed (Broadcasting, Dec. 24). 

In ordering the hearing, the FCC 
dismissed Beachview protests against the 
planned transfer but scheduled a pub- 
lic airing of many of the charges made 
by Beachview. The commission also 
refused to approve an agreement where- 



by WAVY-TV would reimburse Beach- 
view $98,750 for expenses incurred by 
the latter in prosecuting its long fight 
for ch. 10. (Beachview, in turn had 
agreed not to appeal to the courts if the 
transfer received approval but did not 
withdraw its charges against the past 
operations of WAVY-TV.) 

Beachview said last week that the 
fundamental issue is "whether a licensee 
charged with deception, willful misrep- 
resentation, sham gamesmanship to se- 
cure a competitive tactical advantage 
and deliberate concealment of material 
facts . . . shall be permitted to retain the 
fruits of its alleged willful misconduct 
by receiving a grace period of 10 
months to upgrade its performance for 
renewal purposes." WAVY-TV's exist- 
ing license expires next Oct. 1 and, if it 
is given until then, the FCC's reasons 
for ordering the transfer hearing will 
have been "effectively washed out," 
Beachview declared. 

The petition last week asked the FCC 
to (a) rescind, revoke and set aside the 
WAVY-TV license and reinstate for 
hearing the Beachview application with 
that of Tidewater, or, (b) in the alter- 
native order Tidewater to file a renewal 
application, permit Beachview to file a 
competing application and designate 
both for comparative hearing. 

Several affidavits of former WAVY- 
TV employes were submitted by Beach- 
view which, the protestant said, raise 
questions whether Tidewater represen- 
tations during the earlier comparative 
hearing were made in good faith "or 
were instead calculated to deceive." 

Beachview said that its agreement 
with Tidewater for reimbursement of 
expenses, denied by the FCC, was insti- 
tuted by Gannett Inc. Three "respon- 
sible and experienced members of the 
commission's bar" participated in 
formulation of the agreement and 
"Beachview expressly declared that it 
was not withdrawing the charges. Beach- 
view gives every assurance to the com- 
mission of its good motives, purposes, 
intentions and good faith in entering 
into the agreement and urges that the 
execution of the agreement — now de- 
funct — not be construed to give rise to 
any adverse reflections" against Beach- 
view. 

FCC drops label proposal 

The FCC last week decided to drop 
the rulemaking proposal it had designed 
to standardize wording, appearance and 
location of manufacturers' seals on re- 
ceivers in the 30-890 mc range. The 
seals note compliance with radiation 
limitation requirements. 

At the same time, however, the 
commission once again warned pur- 
chasers against buying fm and tv sets 
which lack the certificates. 



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68 (GOVERNMENT) 



BROADCASTING, January 7, 1963 



WGMA, bureau swap 
charges in hearing 

The arguments for and against the 
renewal of the license of WGMA 
Hollywood, Fla., were continued last 
week when the FCC's Broadcast Bureau 
and Melody Music Inc., the station's 
licensee, filed reply comments to each 
other's proposed findings in the case 
(Broadcasting, Dec. 17, 1962). 

The Broadcast Bureau told the com- 
mission that WGMA's "programming 
submission is hinged on minimizing and 
excusing the prior misconduct and char- 
acter derelictions of its principals." 

The owners of WGMA, Jack Barry 
and Daniel Enright, were the own- 
ers of the rigged and now defunct 
tv quiz shows Twenty -One and Tic Tac 
Dough, and questions as to their char- 
acter qualifications were raised when 
the WGMA renewal proceedings began 
well over a year ago (Broadcasting, 
Nov. 20, 1961). 

WGMA said that the Broadcast Bu- 
reau's approach to the station's argu- 
ments for license renewal on the grounds 
that it did a fine job of community pro- 
gramming and judging the communi- 
ties needs were "erroneous and unfair." 
WGMA argued that the programming of 
the station outweighed the conduct of 
Messrs. Barry and Enright during the 
tv quiz scandal and their role in the 
production of Twenty-One and Tic Tac 
Dough. 

The Broadcast Bureau said that 
WGMA ignored the fact that the pro- 
gramming "is only relevant as a miti- 
gating factor" and that it is the duty of 
any licensee to program in the public 
interest. The bureau also charged that 
the "bulk of WGMA's improvement in 
its programming service occurred after 
the commission's letter of inquiry into 




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BROADCASTING, January 7, 1963 



Congressional activities in radio-tv 



These are the major legislative 
items of interest to broadcasters 
which the 88th Congress, convening 
Wednesday, Jan. 9, can be expected 
to consider: 

■ Amendment or suspension of 
Sec. 315, that part of the Communi- 
cations Act which requires radio and 
television stations to provide equal 
time to political candidates. 

■ Probes of broadcast measure- 
ment firms by the house, possibly 
the senate, too (see page 66). 

■ Community antenna television 
regulation. 



■ Concentration of ownership in 

newspapers and broadcast properties 
owned or controlled by newspapers. 

■ Amendments to communications 
satellite legislation passed last year 
and confirmation of Communication 
Satellite Corp. incorporators. 

■ House review of administration 
news policies with an eye on easing 
access to news and eliminating cen- 
sorship. 

■ Provision of money to follow 
last year's authorization of $32 mil- 
lion toward construction of etv sta- 
tions. 



the conduct of Enright was written on 
Nov. 27, 1959," at which time it could 
be anticipated a renewal application 
would be designated for hearing, the bu- 
reau concluded. 

The bureau further concluded that 
if Messrs. Barry and Enright were not 
aware that "rigging" of the quiz shows 
was improper, as WGMA argued, in 
view of the practice throughout the in- 
dustry, they are then "unaware ... of 
moral values." "It takes no highly re- 
fined sense of moral values to recognize 
and appreciate that 'cheating' in what- 
ever form, is improper," the bureau 
added. 

The bureau said that anyone who 
"callously and systematically" deceived 
viewers week after week "is not fit to 
be trusted with a broadcast license." 

FCC changes rules 
on filing procedures 

The FCC last week instituted five 
procedural changes in its filing rules, 
three of which increase and two of 
which diminish the commission's supply 
of red tape by several inches. A run- 
down of FCC procedural amendments: 

■ The number of copies of interlocu- 
tory pleadings before the Review Board, 
Chief Hearing Examiner or Presiding 
Officer has been increased from 10 to 
15, and in all other matters except rule- 
making 20 copies instead of the present 
15 must be filed. 

■ Rulemaking proceedings still re- 
quire only 15 copies, although two ad- 
ditional copies for each docket must be 
submitted when identical documents are 
filed in two or more related rulemaking 
proceedings which have not been con- 
solidated. 

■ Requests for action by more than 
one of the FCC's arms of authority 
may not be combined in a single plead- 
ing, and combined requests may be re- 
turned. 

■ Responses to oppositions must be 



filed only by the petitioner; a single 
document must reply to all oppositions; 
replies must be confined only to the 
substance of the opposition; and such 
replies must be filed within five days 
after the deadline for oppositions has 
expired. 

■ Ex parte rulings may be made on 
motions for extension of time without 
waiting for the filing of oppositions and 
replies. 



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69 



LEE STRIKES BACK AT VHF CLAIMS 

AMST's figures on uhf-vhf merits are faulty, commissioner says 



The debate over what the FCC's uhf 
test in New York actually proved went 
another round last week, FCC Com- 
missioner Robert E. Lee rejecting the 
Assn. of Maximum Service Telecasters' 
conclusion that the test showed vhf's 
superiority. 

Commissioner Lee also dismissed 
some of the AMST criticisms of pro- 
cedures used in the year-long test. 

The commissioner, who is the FCC's 
staunchest supporter of uhf, was in 
charge of the New York project. He 
expressed his views in a letter to 
AMST's executive director, Lester 
Lindow, who had commented on the 
uhf report in a newsletter to association 
members in November (Broadcasting, 
Nov. 26). 

Mr. Lindow had written that, within 
25 miles of the Empire State Building, 
vhf superiority over uhf ranged from 
10% to 50%. The 10% figure was 
based on evaluation of technicians, the 
50% figure on householders' reactions. 

But, Mr. Lee said, nothing in the re- 
port provides a basis for the conclu- 
sion that the technicians rated vhf as 
substantially better. "When our data 
shows a 10% inferiority in uhf for 
grade 3 or better pictures with indoor 
antennas, little or no difference with 
outdoor antennas and a 5% superiority 
for uhf on grade 2 or better pictures 
using outdoor antennas, your claim that 
vhf is substantially superior falls far 
short of being substantiated," Commis- 
sioner Lee said. 

Householders' Reactions ■ The com- 
missioner said the 50% figure was 
based on the finding that 21 house- 
holders rated channel 2 pictures as 
grade 4 or poorer and that 22 gave the 
same score to channel 7 pictures, but 



that 40 gave that rating to the uhf test 
channel, 31. 

Commissioner Lee said the FCC at- 
tached little significance to the house- 
holders' reports "vis-a-vis those of the 
trained technicians" because "it was 
found very difficult to educate the fam- 
ily circle as to the purpose of the test, 
to properly operate the receiver, to ad- 
just indoor antennas and to understand 
the difference between program quality 
and picture quality." 

Even ignoring this consideration, 
Commissioner Lee said, the report 
doesn't bear out the conclusion that 
householders considered vhf superior. 
He said that 428 householders rated 
channels 2 and 7 to be grade 3 or better 
and that 406 gave the same rating to 
channel 31. 

"If this supports your contention 
that householders rate vhf to be 50% 
superior to uhf," Commissioner Lee 
added, "I should have failed sixth grade 
arithmetic." 

The commissioner also took aim at 
Mr. Lindow's criticism of the selection 
of locations for receivers used in the 
test — 78% were within 10 miles of the 
transmitters, more than 90% within 15 
miles. The outside limit was 25 miles. 

Limits of Clutter ■ Commissioner Lee 
said the purpose of the test was to 
"ascertain the transmission problems 
in heavily built-up areas. Anvone with 
an intimate knowledge of New York 
City will recognize that man-made clut- 
ter associated with the metropolitan 
area" doesn't exist to any appreciable 
extent beyond 25 miles. 

AMST is currently conducting its 
own uhf study in New York placing sets 
in homes 25 to 65 miles from trans- 
mitter. Commenting on early findings 



of the test, Commissioner Lee said he 
doesn"t doubt that uhf is markedly in- 
ferior to vhf beyond 25 miles. 

He said the FCC test showed the 
same thing, and that the commission 
not only expected this but designed its ' 
antenna "to concentrate its energy to 
nearby areas at the expense of outlying 
areas." 

Commissioner Lee, who has advo- 
cated moving all television to the uhf 
band, refused to concede Mr. Lindow's 
statement that uhf is not a subsitute for 
vhf and that the FCC test showed the 
need for both vhf and uhf. 

"I fail to perceive the manner in 
which our data would infer any such 
conclusion," Commissioner Lee said. 
"Our tests were designed to obtain in- 
formation and little else." 

He said the commission didn't in- 
tend its test to compare uhf with vhf. 

Commissioner Lee expressed some ir- 
ritation at the AMST criticism of the 
test in view of the association's partici- 
pation, in an advisory capacity, in the 
project. He said that there may have 
been some disagreements as to pro- 
cedures to be followed but that he 
wasn't aware of "any basic differences 
of opinion." 

"I am greatly surprised," he added, 
"that you now raise substantial ques- 
tions as to the procedures used and of 
the analysis of results." 

WIBW-TV denied leave 
to assist translator 

A community-owned translator sta- 
tion on ch. 3 (K03BR) in Clyde, Kan., 
will have to get along without financial 
support from WIBW-TV (ch. 13) 
Topeka, Kan., the FCC decreed last 
week. 

The commission refused to waive its 
rule which prohibits vhf stations from 
extending their normal Grade B con- 
tour by owning or contributing to the 
support of vhf translator stations: 
WIBW-TV was denied permission to 
donate $500 to the translator station. 
"Experience has indicated that if there 
is a need in a locality for translator tv 
service, the citizens will join together 
to satisfy that need," the commission 
said. 

To permit vhf stations to extend 
their coverage area via vhf translators 
"would result in extension of service at 
relatively little cost with no responsibil- 
ity for meeting the needs of the new 
community for local programming," the 
FCC said. Also, the agency maintained, 
such a practice could result in delaying 
the development of a local station and 
the expansion of existing stations 
through authorized facilities. 

Chairman Newton N. Minow and 
Commissioner Rosel H. Hyde dissented. 



When is an operator a 'chief engineer'? 



Radio and television station "engi- 
neers" will have to be able to docu- 
ment their right to that title if they 
want to be addressed as such by 
FCC field personnel. 

FCC Chief Engineer E. W. Allen, 
in response to a complaint from the 
National Society of Professional 
Engineers, said the commission 
would be willing to cooperate by 
"instructing its field staff to avoid 
the term 'engineer' when dealing 
with persons not known to be reg- 
istered engineers." 

The NSPE contacted the commis- 
sion after hearing complaints from 
South Carolina that holders of first 
class radio telephone operators li- 



censes were calling themselves "chief 
engineers," in violation of that state's 
registration law. 

In his letter to NSPE, Mr. Allen 
said "the title of the license issued 
by the FCC is an operator's license 
and in no way confers upon the 
holder of this license the right, from 
any FCC action, to use the term 
'chief engineer.' " 

He added that FCC field personnel 
who ask for "the chief engineer" 
when contacting broadcasting sta- 
tions were "merely acceding to (es- 
tablished) custom" and were not im- 
plying commission recognition of the 
personnel "as professional engi- 
neers." 



70 (GOVERNMENT) 



BROADCASTING, January 7, 1963 



EQUIPMENT & ENGINEERING 



SATELLITES OFF, ON AGAIN 

Scientists get Telstar, Relay functioning anew 
after failures from malfunctions, other damages 



America's two communications sat- 
ellites, Telstar and Relay, came to life 
last week and scientists were hoping 
the sparks may brighten. 

Telstar, silent since Nov. 23, began 
operating properly on Jan. 3 after Bell 
Telephone engineers succeeded in get- 
ting its transmitter and receiver to op- 
erate on command from the ground. 
Plans were underway to attempt a live 
television exchange with England and 
France Friday (Jan. 4). 

Telstar operated perfectly for four 
months before radiation damage to two 
transistors in the command circuit 
caused it to go silent. Bell Engineers 
reproduced the difficulty in the labora- 
tory and based on what was learned in 
this way were able to get the command 
circuit to respond. 

Earlier in the week, AT&T an- 
nounced it will launch the second Tel- 
star in the spring of this year. Telstar 
II will be launched for AT&T by the 
National Aeronautics & Space Admin- 
istration, the telephone company paying 
all launching costs as it did for Telstar 
I. The cost was reported to be $2.7 
million. 

Bell scientists hope to incorporate 
shielding for the command circuits to 
overcome the radiation damage suffered 
by Telstar I. A higher orbit for Tel- 



California's No. 1 industry 

Electronics has become the 
number one manufacturing indus- 
try of California, according to 
data compiled by the Western 
Electronic Manufacturers Assn. 
As of Dec. 1, 1962, WEMA re- 
ports, electronic employment in 
the state was estimated at 210,- 
000, substantially ahead of the 
175,000 employed in food and 
food processing and the 195,000 
workers in the aircraft and parts 
industry. Since 1957, 100,000 
new jobs have been created by 
California's electronic activities. 

During 1962, California also 
became the top state in the coun- 
try in terms of electronic employ- 
ment, well ahead of New York's 
estimated 185,000. Factory sales 
of electronics equipment in Cali- 
fornia totaled approximately $2.78 
billion, WEMA reports, with a 
gross of more than $3.1 billion 
predicted for 1963. 



star II is also expected to aid in over- 
coming radiation damage; this will be 
possible through the use of a Thor 
Delta rocket. At a higher altitude, Tel- 
star II would be exposed to less of the 
high energy levels of the inner Van 
Allen Belt. Telstar I's orbit was 600 
to 3,500 miles. 

Around noon on Thursday NASA 
scientists found Relay's circuits working 
normally, and at 4 p.m. on that day on 
a second test Relay again worked per- 
fectly, sending successfully a tv test pat- 
tern from the Bell station at Andover, 
Me., to the NASA facility at Nutley, 
N. J. NASA plans to continue testing 
for the next few days until it can be 
determined that the radio relay satellite 
actually is operative. 

Relay, manufactured for NASA by 
RCA, was sent into orbit Dec. 17 but 
was found to be suffering from power 
supply anemia on its first test (Broad- 
casting, Dec. 17). A second test dis- 
covered no change in the trouble. Re- 
lay, in a 800-4,500-miles high orbit, 
has been successfully transmitting tel- 
emetry, however. 



Technical topics... 

'Product Index' ■ Lighting & Electron- 
ics Inc., Brooklyn, N. Y., announces 
the availability of its Product Index, 
which lists the company's lighting and 
control equipment. Firm's address is 
81 Prospect St. 

Sales outlet ■ Shure Brothers Inc., 
Evanston, 111., has appointed F. W. 
Moulthrop & Assoc., 1530 E. 12th St., 
Oakland, Calif., as representative in 
northern California and northern Ne- 
vada for Shure's line of microphones, 
high fidelity and electronic components. 

New Zenith tv sets ■ Zenith Radio 
Corp., Chicago, announced last week 
the expansion of its color tv line to a 
total of 19 basic models, more than 
double the number offered last year. 
Prices range from $495 to $1,750. 
Zenith also announced additions to its 
radio lines and black-and-white tv lines. 

New TAC0 antenna ■ Technical Appli- 
ance Corp., Sherburne, N. Y., has an- 
nounced a new, powerful broadband re- 
ceiving antenna said to provide high 
definition color tv on all vhf channels. 
Called the "Color Guard" (Model 
C-33), the antenna provides an average 



gain of 10.5 db on the high band chan- 
nels and a gain of 8.5 db on the low- 
band channels with uniformly flat re- 
sponse. It lists for $17.95. 

NBC gets Eidophors ■ Two TNT Eido- 
phor large screen tv projectors have 
been added by NBC-TV. The Eidophor 
is used in studios for large screen tv 
displays, usually behind a news reporter 
or tv personality. 

RCA's new L.A. headquarters 

Ground was broken Thursday (Jan. 
3) for the new West Coast headquar- 
ters of RCA at 6363 Sunset Blvd. in 
Hollywood. John West, RCA staff vice 
president, Frank Muller, owner of the 
building and Ann-Margret, RCA Vic- 
tor recording star, jointly pushed a but- 
ton which electronically set off an ex- 
plosive charge moving the first few 
pounds of earth from the site of the 
nine-story $4 million structure. 

RCA will occupy the four lower 
floors and part of the fifth, or about 
41,500 square feet of the 82,000 
square foot building, which is sched- 
uled to be completed by the end of this 
year. The West Coast corporate offices 
of RCA will be housed in the new build- 
ing in Hollywood. 




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BROADCASTING, January 7, 1963 



INTERNATIONAL 



ITA GETS CENSORING POWER 

Bill implementing White Paper gives Authority 
more control on program material, commercials 



The U.K. government's new televi- 
sion bill, which gives effect to its recent 
White Paper proposals [Broadcasting, 
Dec. 24] to increase Independent Tele- 
vision Authority control over the com- 
mercial network, extends ITA's life 12 
years from 1964 and ITA will have to 
initiate program standards on violence, 
especially for times when young people 
might be viewing. All program sched- 
ules must be approved by ITA before 
transmission and ITA will have the 
power to cancel, cut or change material 
which violates its code of conduct. 

A new definition of ITA's duty to 
viewers has been made. Currently it 
is required to "entertain, instruct and 
inform" but in the new bill the terms 
used are "information, education and 
entertainment." This brings ITA into 
line with the BBC charter which has 
the same order of priorities. 

New power will be given to ITA to 
regulate natural breaks and decide 
where they may occur in the program. 
An advertising code will be formulated 
and the postmaster-general will have a 
final say in any dispute. The code will 
prescribe products and methods which 
are prohibited in commercials. It will 
be kept under review by a strengthened 
advisory committee which will include 
representatives of the public. 

A medical advisory panel will also be 
appointed and will advise ITA on com- 
mercials for medicines, medical and 
surgical treatments and appliances, toilet 
products which include claims as to the 
therapeutic or prophylactic effect of 
the product, and veterinary medicines 
and treatments. Successive commercials 
must be recognizably separate; commer- 
cials must not be presented so that they 
appear to be part of a continuous fea- 



ture; audio must not be "excessively 
noisy or strident." 

The commercial network will have 
the same leeway as BBC in presenting 
controversial subjects. Instead of hav- 
ing to balance conflicting views within 
one program, as at present, it will be 
possible for balance to be worked out 
over a series. 

A curb will be placed on big quiz 
prizes. ITA will have the duty of ap- 
proving the amount of prize money in 
any show. 

As promised in the White Paper, 
payment by the tv companies to ITA is 
on two levels. One will be to cover 
ITA expenses and the other will be a 
levy on each company's profit before 
taxes. 

Power will be granted, when the bill 
becomes law, to direct ITA on the 
collection of information about com- 
pany profits. The bill provides a maxi- 
mum $280 fine and three months im- 
prisonment for refusing to give infor- 
mation. 

One clause of the bill bans subliminal 
advertising, which is defined as "any 
technical device, which by using images 
of a very brief duration or by any other 
means" could influence an unsuspect- 
ing audience. 

'Broadway Goes Latin' 
sold in 19 countries 

Broadway Goes Latin, syndicated 
music-variety series offered for foreign 
distribution last month, has been sold 
in 19 countries. 

Overseas markets purchasing the In- 
dependent Television Corp. series in- 
clude Canada, Japan, Australia, United 
Kingdom, Argentina, Uruguay, Rho- 



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Name .. 
Station 
Address 
City .... 



.Title 



General 
Electronic 

Laboratories, Inc. 195 MASSACHUSETTS AVE., CAMBRIDGE 39, MASS. 



.State.. 



Tv political success story 

Canadian politicians of the So- 
cial Credit Party have been using 
television in the French speaking 
Quebec province for the past two 
years. Because of the party's suc- 
cess in last June's election, when 
it won 26 seats in Parliament, the 
party has decided to expand its 
use of tv. 

Previously, deputy party leader 
Real Caouette had aired the 
party's views on three rural area 
stations. Now he will be on 10 
tv stations in both metropolitan 
and rural areas for a weekly 15- 
minute program. 

Agency is Transocean Adv. 
Ltd., Montreal. 



72 



desia, Costa Rica, Honduras, Hong 
Kong, and others. Contract negotia- 
tions are reportedly nearing completion 
in other foreign countries. 

Canadian-made sets 
show sales increase 

Canadian-made radio and television 
receiver sales were up in the first ten 
months of 1962 as compared to the 
same period in 1961, according to the 
Dominion Bureau of Statistics, Ottawa. 

Canadian-made radio receiver sales 
totaled 507,915 in the January-October 
1962 period, as against 464,570 the pre- 
vious year, while television receiver sales 
amounted to 340,801 units as compared 
with 284,992 units the previous year. 
There was an increase in all categories 
of Canadian-made radio receivers ex- 
cept portables. 

The imports in the first six months 
of this year are reported at 294,322 
transistor-type radio sets, 92,881 other 
radio receivers and 8,943 television re- 
ceivers. 

Well over half the Canadian-made 
radio receivers, 316,227 units, were sold 
in the province of Ontario in the Janu- 
ary-October period. Ontario residents 
bought just over a third, 119,539 re- 
ceivers, of the total Canadian-made tele- 
vision receivers sold in the first ten 
months. 

Abroad in brief... 

Marital advice abroad ■ Marriage, Be- 
fore and After, a radio series of 260 
one-minute segments on marital and 
pre-marital problems, has been sold by 
Alan Sands Productions, New York, to 
EMI Ltd. for distribution in Australia 
and New Zealand and to outlets in 
Trinidad. The series has been aired 
weekly on ABC Radio since 1961. 

BROADCASTING, January 7, 1963 



FATES & FORTUNES 




Mr. Michel 



BROADCAST ADVERTISING 

Werner Michel, 

who resigned in De- 
cember 1961 as vp in 
charge of radio-tv at 
Reach, McClinton & 
Co., New York, has 
been retained by N. 
W. Ayer & Son, Phil- 
adelphia, as tv pro- 
gramming and com- 
mercial production consultant. Before 
joining former agency in 1957, Mr. 
Michel was under contract to Benton 
& Bowles and Procter & Gamble as 
producer of Edge of Night series. He 
was executive producer at DuMont tv 
network from 1952-56, and earlier had 
been associate tv director-producer at 
Kenyon & Eckhardt, where he created 
and produced Ford's 50th anniversary 
show; producer-director at CBS, and 
with Voice of America as director. 

Alvin Eicoff, executive vp and media 
director of Mohr & Eicoff Inc., New 
York, has withdrawn as officer from 
agency in order to form Gottschalk & 
Eicoff, Chicago advertising agency. 
Two agencies reportedly will provide 
reciprocal services for each other's cli- 
ents in Chicago and New York, and 
other joint ventures between Mel Mohr, 
president of Mohr & Eicoff, and Mr. 
Eicoff will be continued. 

Robert S. Marker, 

senior vp in charge of 
creative services for 
MacManus, John & 
Adams, Bloomfield 
Hills, Mich., joins Leo 
Burnett Co., Chicago, 
as vp and creative di- 
rector, heading up 
Mr. Marker new creatiye s s ection 

to be organized in Burnett's creative 
services division. Prior to his 8-year 
service with MacManus organization, 
Mr. Marker was copy group head at 
Maxon Inc., Detroit; account executive 
and copywriter at Griswold-Eshleman 
agency in Cleveland, and advertising 
manager of B. F. Goodrich Co. 

Jules H. Beskin, John A. Groen and 
Vincent B. Neill, art directors with 
Foote, Cone & Belding, Chicago, elect- 
ed vps. 

Harold Gold, pr director of Commu- 
nications Industries Corp., joins Jay 
Victor & Assoc., Newark, N. J., adver- 
tising agency, as vp in charge of pr. 
Mr. Gold joined CIC last March after 
serving six years as pr director of MBS. 

Ray Howard, marketing research 
manager of Container Corp. of Amer- 
ica, named director of marketing for 
Post-Keyes-Gardner, Chicago-based ad- 

BROADCASTING, January 7, 1963 





I ft 

Mr. Stotter 



vertising agency which was formed re- 
cently from merger of Post, Morr & 
Gardner and Keyes, Madden & Jones. 
Before joining Container Corp. in 1956 
as research analyst, Mr. Howard was 
with Kimberly-Clark's cellucotton divi- 
sion. 

Michael Gradle, former vp and west- 
ern manager of Needham, Louis & 
Brorby and for past 18 months adver- 
tising and promotion manager of 
KNBC (TV) Los Angeles, resigns to 
form his own advertising agency in 
San Fernando Valley. 

David W. Stotter, 

vp in charge of mar- 
keting for Drewry's 
Limited U.S.A. Inc., 
South Bend., Ind., 
brewery, elected pres- 
ident, filling post left 
vacant by death of 
Rudy A. Moritz last 
Nov. 18. Mr. Stotter, 
who served from 1950 to 1962 as chief 
of agency contact and account man- 
agement for Drewry's account at Mac- 
Farland, Aveyard & Co., Chicago, 
joined Drewry's last Nov. 12 as market- 
ing vp. When he left Chicago advertis- 
ing agency, he was senior vp and mem- 
ber of executive and marketing com- 
mittees. 

Richard L. Chalmers, former general 
manager of WNHC-AM-FM New 
Haven, Conn., named regional director 
in Radio Advertising Bureau's member 
development department. 

Cecil E. Bundren, former merchan- 
dising supervisor for general merchan- 
dise division of BBDO, joins Ketchum, 
MacLeod & Grove, Pittsburgh, as direc- 
tor of marketing. 

Carroll R. Layman, 

advertising tv consult- 
ant who for many 
years was vp and 
western manager of 
Harrington, Righter & 
Parsons, New York- 
based station rep firm, 
joins George Ray 
Hudson Adv. Co., 
Chicago, as vp, new business manager 
and radio-tv director. Prior to joining 
HR&P, Mr. Layman was associated 
with T. R. Bauerle Adv. Agency and 
Grant Adv. in account executive capac- 
ities. 

John S. Connolly Jr. and Oliver L. S. 
Joy, both former assistant advertising 
managers of Miles Products Div. of 
Miles Laboratories Inc., Elkhart Ind., 
promoted to division's administrator for 
new product marketing and product 
director, respectively. 




Mr. Layman 




Mr. Moore 



THE MEDIA 

Timothy F. Moore 

elected vp and mem- 
ber of board of direc- 
tors of Star Broad- 
casting Inc., owners 
and operators of 
KISN Vancouver, 
Wash. -Portland, Ore. 
Mr. Moore has served 
as general manager of 
station for past 18 months and will con- 
tinue to function in that capacity. Star 
Broadcasting is wholly owned subsid- 
iary of Star Stations Inc., owners and 
operators of KISN and KOIL-AM-FM 
Omaha, Neb. 

Claude Sullivan, former executive 
vp of Bluegrass Broadcasting Co. 
(WVLK Lexington and WCMI-AM- 
FM Ashland, both Kentucky, and 
WHOO-AM-FM Orlando, Fla.), joins 
Kentucky Central Broadcasting Co. 
(WINN Louisville) as vp and general 
manager. Mr. Sullivan had served in 
various capacities at WVLK for past 
1 1 years. 

Guy B. Farnsworth, 

sales manager of 
WUSJ Lockport, 
N. Y., joins broadcast 
division of Triangle 
Publications Inc., ef- 
fective today (Jan. 7), 
as assistant general 
manager in charge of 
sales for KFRE Fres- 
no, Calif. Mr. Farnsworth is former 
general manager of WOKW Brockton, 
Mass. Robert E. Klose, program direc- 
tor of Triangle's WFIL Philadelphia, 
appointed KFRE program manager. 
Don Shepherd, promotion director of 
WLOS-TV Asheville, N. C, joins 
KFRE-AM-TV and KRFM (FM) 
Fresno, effective Jan. 14, in similar 
capacity. 

Sol Radoff, executive vp and station 
manager, elected to board of directors 
of Cream City Broadcasting Co., licen- 
see of WMIL-AM-FM Milwaukee. Mr. 
Radoff joined WMIL as account execu- 
tive in 1956. 

Arthur L. Martin, vp in charge of 
sales and promotion for WMRN-AM- 
FM Marion, Ohio, assumes added 
duties of station manager. Mr. Martin 
joined station as commercial manager 
in 1953. Sheldon Dodds, WMRN sales 
representative, elected assistant vp for 
sales and promotion. 

Walter H. Simon, assistant manager 
and news director of KGMJ (FM) 
Seattle, promoted to station manager. 
Ronald Todd, with KGMJ's sales and 
promotion department for past four 

73 




Mr. Farnsworth 



Actor-producer Dick Powell, succumbs to cancer 




Mr. Powell 



Richard Ew- 
ing Powell, 58, 

board chairman 
of Four Star 
Television, Hol- 
lywood, died of 
cancer Jan. 2 at 
his apartment in 
Beverly Hills, 
Calif. Mr. Pow- 
ell, a Hollywood 
celebrity for 
more than 30 
years, had been a singer, actor, pro- 
ducer and director in motion pic- 
tures before founding Four Star in 
1952 with Charles Boyer and David 
Niven to produce filmed programs 
for television. 

He soon took over active manage- 
ment of Four Star, guiding its de- 
velopment into one of the top tv 
production companies. Last fall, 
after being stricken with cancer, he 
turned management duties over to 
Tom McDermott, who three years 
earlier had left Benton & Bowles 
where he had directed agency's 
broadcast activities, to join Four 
Star as executive vp. Mr. McDer- 
mott became president of Four Star, 
succeeding Mr. Powell, who moved 
up to board chairmanship. Since 
then Mr. Powell had concentrated 
more on his duties as producer, host 
and frequent star of The Dick Pow- 
ell Show, hour-long anthology series 
on NBC-TV. 

Mr. Powell's death will not alter 
Four Star operations. Mr. McDer- 
mott, in a statement expressing "a 
tremendous sense of personal loss," 
said that when Mr. Powell "retired 
as president of Four Star last Octo- 
ber, he arranged his affairs so that 
the corporation he founded could 
continue to grow and prosper with- 
out his services — but we shall miss 
him." 

Born in Mountain View, Ark., 



Dick Powell was a singer and musi- 
cian as a boy, had his own band 
before he was out of high school and 
began his professional career as 
singer and banjo player with a travel- 
ing orchestra. After being taken to 
Hollywood in 1932 by Warner 
Bros, from the Stanley Theatre in 
Pittsburgh, he was starred in more 
than 40 musical movies made at that 
studio before breaking into dramatic 
roles as a tough private eye in "Mur- 
der, My Sweet." Along with his 
movie work, Mr. Powell also starred 
in such radio series as Richard 
Rogue and Richard Diamond, Pri- 
vate Detective. 

Mr. Powell added directing to his 
other activities with "Split Second," 
an RKO picture released in 1952, 
the year Four Star was founded. 
He directed a number of motion 
pictures after that but soon the new 
tv production firm began to monop- 
olize his time. The first Four Star 
series, Four Star Playhouse, ran four 
years on CBS-TV with Singer Sew- 
ing Machine Co. as sponsor, and be- 
fore that run had ended, the com- 
pany had secured the tv rights to 
the works of Zane Grey, which went 
on tv as Dick Powell's Zane Grey 
Theater, with Mr. Powell as host and 
sometimes star. Outdoing Four Star 
Playhouse, this series enjoyed a run 
of five years on CBS-TV. 

This season, Four Star has had 
six programs on the tv networks and 
has put some of its former network 
series into syndication through its 
own distribution subsidiary. The 
firm has also entered the recording 
field and is about to produce its first 
theatrical motion picture. 

Mr. Powell is survived by his wife, 
June Allyson, their adopted daugh- 
ter, Pamela, 16, and son, Richard, 
12, as well as a daughter, Ellen, 23, 
and son, Norman, 25, by his former 
wife, Joan Blondell. 



months and former broadcast opera- 
tions manager of Market-Casters Inc. 
(KMCS [FM] Seattle), appointed sales 
manager. 

Tom Feldman and Eugene C. Keen- 

an Jr. named national sales manager and 
promotion-merchandising manager, re- 
spectively, of WEBB Baltimore, Md. 

William J. Lemanski, account execu- 
tive with WBBM-AM-FM Chicago, 
joins national sales division of RKO 
General, New York, as radio sales ex- 
ecutive in Chicago office. 

Elmer D. Krammer and Hal Siegel 

join WRGP-TV Chattanooga, Tenn., as 

"74 (FATES & FORTUNES) 



account executives. 

Mark Evans, vp in charge of public 
affairs for Metromedia Inc., named 
general vice chairman for 1963 Cherry 
Blossom Festival in Washington, D. C. 

Eugene W. Whitaker, assistant direc- 
tor of engineering for KSL-AM-FM- 
TV Salt Lake City, joins King Broad- 
casting Co. (KING-AM-FM-TV Seat- 
tle, KGW-AM-TV Portland, Ore., and 
KREM-AM-FM-TV Spokane) as as- 
sistant to vp in charge of engineering. 

James Davis and Monroe Brinson, 

members of program and production 
staffs of WBT-AM-FM Charlotte, N. C, 




Mr. Sanders 



promoted to assistant program man- 
ager and production supervisor, respec- 
tively. 

Ralph Story, conductor of Story-Line 
program on KNX-AM-FM Los An- 
geles, has taken eight-month leave of 
absence for around-the-world trip. 
Bob Ferris, host of KNX's Kaleido- 
scope program, will replace Mr. Story 
for duration of his absence. 

Bram Emous, former vp of Flower 
Bulbs Inc., joins BTA Div. of Blair 
Television, New York, in sales service 
staff. 

Charles R. San- 
ders, manager of 
WSPA-AM-FM Spar- 
tanburg, S. C, ap- 
pointed assistant gen- 
eral manager of Spar- 
tan Radiocasting Co., 
owners and operators 
of WSPA-AM-FM- 
TV. Mr. Sanders be- 
came associated with WSPA in early 
1961 when he was named assistant to 
president. He was appointed manager 
in October of that year. Previously, 
Mr. Sanders was with- Sears, Roebuck 
& Co. for 15 years. 

Joe Mansfield, veteran producer- 
director formerly with Warner Bros. 
Pictures, Bruce Chapman Co. and NBC, 
joins WALE Fall River, Mass., as di- 
rector of The Sounding Board, public 
opinion, commentary, interview pro- 
gram starting today (Jan. 7). 

Allen Grey, program personality with 
WCBS-AM-FM New York, resigns to 
become food broker in Minneapolis-St. 
Paul area. 

David Bringham appointed news di- 
rector of KOOL-AM-FM Phoenix, Ariz. 

Ray Dantzler and Richard A. Hardy 

join news and sports staff respectively 
of WTVT (TV) Tampa-St. Petersburg. 

Murry Salberg, for- 
mer director of ad- 
vertising and sales 
promotion for WABC- 
TV New York, joins 
WNEW-TV, that city, 
as director of adver- 
tising and promotion. 
Mr. Salberg has also 
served as radio-tv con- 
sultant with Marshall & Coch, and man- 
ager of program promotion department 
of CBS Radio network. 

Richard Bate, former CBS News re- 
porter, joins ABC News' Washington 
bureau as staff correspondent covering 
Pentagon. Before joining CBS News, 
Mr. Bate was Cape Canaveral corre- 
spondent for Time Inc. 

Ross Miller appointed assistant pro- 
gram manager of WTIC-AM-FM Hart- 
ford, Conn. 

BROADCASTING, January 7, 1963 




Mr. Salberg 



George Finkel, formerly with WTVO 
(TV) Rockford, 111., joins staff of 
WFIE-TV Evansville, Ind., as produc- 
tion manager. 

GOVERNMENT 

William D. Moyers, 28-year-old 
Texan who formerly worked in con- 
tinuity department of KTBC-AM-FM- 
TV Austin as chief traffic director and 
later assistant tv news editor, has been 
chosen by President Kennedy to be 
deputy director of Peace Corps. Pres- 
ident said last week he would nominate 
Mr. Moyers for the $20.000-a-year post 
when 88th Congress opens Jan. 9. Mr. 
Moyers, former reporter for Marshall 
(Tex.) News-Messenger, is U. of Texas 
journalism graduate who served as ex- 
ecutive assistant to Lyndon B. Johnson 
during 1960 Kennedy-Johnson cam- 
paign. 

PROGRAMMING 




Mr. Allgood 




r. Stearns 



Ralph M. Allgood, former manager 
of WAPX Montgomery, Ala., joins As- 
sociated Press in Washington, D. C, as 
regional membership executive respon- 
sible for all broadcast membership ac- 
tivity in Maryland, Virginia, West Vir- 
ginia and District of Columbia. Mr. 
Allgood replaces Frank Stearns, re- 
gional membership executive in Wash- 
ington for past 19 years, who moves to 
Los Angeles to assume similar respon- 
sibilities there. 

Aubrey Austin, president of Bank of 
Santa Monica, Calif., and LeRoy Lattin, 
president of Universal Products and 




HHP? 

Open your door... 
to the 53 minute march 
MIMICMBMIPMSY 



former board chairman of General 
Telephone Corp., elected to board of 
directors of Home Entertainment Co. of 
Los Angeles at special meeting Jan. 2. 
Home Entertainment is planning to pro- 
vide pay-tv service for Santa Monica, 
with homes connected to central studios 
through facilities supplied by General 
Telephone (Broadcasting, Dec. 10, 
1962). Other HEC board members 
are: Wendell Corey, president: Oliver 
A. Unger, board chairman; H. W. Sar- 
bent Jr., vp, technical operations: Leon 
Caplan, general counsel; Jerry Gabriel, 
vp, operations; Henry Rogers, president 
of Rogers & Cowan, pr firm: and 
Maurice Hibbert, attorney. 

Leonard A. Johnson elected to newly 
created corporate office of assistant 
treasurer of Four Star Television, 
Hollywood. Mr. Johnson joined pro- 
duction company last September fol- 
lowing his resignation as president of 
Sterling Electric Motors Inc., Los An- 
geles manufacturer of variable speed 
drives, gearmotors and ac motors. 

A. J. (Andy) Schrade, vp in charge 
of west coast operations of Columbia 
Records, retires after 47 years with 
company. Mr. Schrade joined Colum- 
bia Graphophone Co. in New York in 
1915. William J. Leo, manager of 
credit section, finance staff, and assist- 
ant treasurer of CBS, joins Columbia 
Records as credit and collections direc- 
tor. 

Stan Major, former 
program director and 
air personalitv with 
WJJD-AM-FM Chi- 
cago, has formed 
Stan Major Enter- 
prises, radio-tv pro- 
gram service organi- 
zation, in Los An- 
geles. New firm is 
supplying airchecks of West Coast radio 
stations and plans to extend service to 
nationwide proportions. Stan Major 
Enterprises is located at 1122 S. Cardiff 
Ave., Los Angeles 25. Telephone: 
Crestview 6-8376. 

Robert M. Fresco, writer-producer 
at Wolper Productions, Hollywood, as- 
sumes added duties of associate pro- 
ducer of The Story of . . . series. Mr. 
Fresco will also assist series producer 
Mel Stuart in development of new sub- 
jects for documentary series. 

Philip S. Goodman, tv writer-direc- 
tor and motion picture producer, ap- 
pointed creative director of Fred Niles 
Communication Center, New York. 

ALLIED FIELDS 

Paul L. Wimmer and Bernard R. 
Segal, consulting engineers with Wash- 
ington, D. C, firm of Jules Cohen, be- 
come partners of firm which is now 




Mr. Major 



known as Jules Cohen & Assoc. Mr. 
Wimmer has been with Jules Cohen 
for past 10 years; Mr. Segal, formerly 
with FCC's Broadcast Bureau, joined 
Cohen in 1959. New firm, currently 
located at Albee Bldg., 1426 G St., 
N.W., will relocate to Securities Bldg., 
729 15th St., N.W., effective Jan. 14. 
Telephone remains 393-4616. 




Mr. Schwerin 



Mr. McCollum 




Mr. Kudisch 



Leonard Kudisch, 

former executive vp 
of Schwerin Research 
Corp. (radio, tv, mo- 
tion picture qualita- 
tive research, com- 
mercial studies), New 
York, succeeds Hor- 
ace S. Schwerin as 
president of company. 
Mr. Schwerin, who founded organiza- 
tion in 1946, has resigned presidency 
to become board chairman. Donald 
McCollum, previously vp in charge of 
client relations, elected executive vp in 
reorganization of executive officers. 

FOR TOWERS 
of all kinds 

call ROHN 

For a complete line of towers ideally 
suited for radio, television and micro- 
wave use of all kinds, rely on ROHN. 



Shown above is the final installation of 
a 16 bay antenna atop a 485' ROHN 
TV broadcast tower. The installation 
is the WMBD-TV translator station 
at LaSalle, Illinois, Channel 71. 

ROHN Manufacturing Co. 

I P.O. Box 2000 
Peoria, Illinois 

C» "Pioneer Manufacturer of 
oj*^*%-£ Towers of All Kinds" 

«oc* xoHN Representatives world-wide. 




BROADCASTING, January 7, 1963 



75 



Sen. Robert S. Kerr, 66, dies of heart attack 




Sen. Kerr 



Sen. Robert 
S. Kerr (D- 

Okla.), a pow- 
erful force in 
the Senate and 
a holder of 
broadcast inter- 
ests, died of a 
heart attack 
Tuesday (Jan. 
1 ) in Doctor's 
Hospital, Wash- 
ington, D. C, 
where he had been convalescing 
from an earlier attack Dec. 18 
(Broadcasting, Dec. 31). 

Death of the 66-year-old law- 
maker caused considerable specula- 
tion in the capital as to Mr. Kerr's 
successor as Oklahoma senator and 
on the three committees where he 
served with great influence and 
power (see story page 62). 

Sen. Kerr was chairman of the 
Aeronautical & Space Committee, 
and helped lead the fight for the 
administration's space communica- 
tions satellite legislation. He was 
ranking Democratic member on both 
the Finance and Public Works 
Committees. 

A wealthy oilman, the senator was 
a principal owner and chairman of 



the board of Kerr-McGee Oil In- 
dustries Inc. of Oklahoma City and 
owned 50.6% of WEEK-TV Peoria 
and WEEQ-TV LaSalle, both Illi- 
nois, and 13.1% of KVOO-TV 
Tulsa, Okla. His widow, Mrs. Grayce 
B. Kerr, owns 14.8% of KVOO-TV 
and 10% of KOCO-TV Enid, Okla., 
of which Kerr-McGee is also 20% 
owner. 

Sen. Kerr was born in a log cabin 
at Ada (then Indian territory), 
Okla., Sept. 11, 1896. A former 
Army officer and later a drilling con- 
tractor, he was a practicing lawyer 
and was state commander of the 
American Legion in 1925. As a 
politician, he was his state's Demo- 
cratic national committeeman from 
1940-48, governor of Oklahoma 
from 1943-47, elected U. S. senator 
Nov. 2, 1948, and was re-elected in 
1954 and 1960, serving continuously 
until his death last week. 

President Kennedy, congressional 
and business leaders from around the 
country attended Sen. Kerr's funeral 
held last Friday (Jan. 4) in Okla- 
homa City. 

Sen. Kerr is survived by his wid- 
ow, a daughter, Kay Clark, and 
three sons, Robert Jr., Breene and 
William, all of Oklahoma City. 




Mr. Trainer 



EQUIPMENT & ENGINEERING 

Merrill A. Trainer, 

liaison between broad- 
cast and communica- 
tions products divi- 
sion of RCA, New 
York, appointed man- 
ager of broadcast stu- 
dio merchandising and 
engineering depart- 
ment. He succeeds 
Andrew F. Inglis, who was recently 
elected division vp for communications 
products operations. Mr. Trainer, who 
joined RCA in 1930, was formerly 
manager of company's electronic re- 
cording products department. 

Jack J. Lawson and David W. Evans 

appointed general sales manager and 
production manager, respectively, of 
Sparta Electronic Corp., Sacramento, 
Calif., manufacturer of tape cartridge 
systems, fully transistorized audio con- 
soles and portable studios. 

John G. Humble, audio engineer at 
KMBC-AM-FM Kansas City, named 
regional sales manager for Altec Lan- 
sing Corp., covering territory between 
Tennessee and Wyoming. 

Bernard Walley, western district 
76 (FATES & FORTUNES) 



manager for RCA industrial tube prod- 
uct sales, named manager for west coast 
microwave engineering operation of 
electron tube division. Mr. Walley"s 
headquarters will be in Los Angeles. 

^ Max Bleich, vp in 

"% charge of production 
for Cornell-Dubilier 
s Electronics Div. of 

Federal Pacific Elec- 
tric Co., Newark, 
~ Jm J., resigns to join 

^gf '~jgjjra| Filtron Co. (manu- 
^L^^^ facturer of radio fre- 
Mr - Bleich quency interference 
[RFI] filters and systems), Flushing, 
N. Y., as plant manager. Mr. Bleich 
had been associated with Cornell- 
Dubilier for 30 years. 

DEATHS 

J. Howard Dellinger, 76, widely 
known government expert on radio 
telecommunications research, died Dec. 
27 in Suburban Hospital, Bethesda, 
Md., following heart attack. Mr. Del- 
linger had 40 years service with De- 
partment of Commerce and National 
Bureau of Standards and for three 
months in 1928 was chief engineer of 
Federal Radio Commission. At time 
of his retirement in 1948 he was chief 




of central radio propagation laboratory 
of Bureau of Standards. In 1922, Mr. 
Dellinger was instrumental in forming 
Interdepartmental Radio Advisory 
Committee which assigns radio fre- 
quencies among government agencies 
and served several terms as its chair- 
man. He attended numerous interna- 
tional telecommunications conferences 
as U. S. representative. Among Mr. 
Dellinger's many honors was the Inter- 
national Radio Engineer's Pioneer 
Award. 

Col. James Hale 
Steinman, 76, presi- 
dent and co-publisher 
of Lancaster News- 
papers Inc., died Dec. 
31 at his home in 
s Lancaster, Pa. Stein- 
ijgH man Stations, owned 

■....^■J equally by Col. Stein- 
Col. Steinman man wkh his brother> 

John F., are: WGAL-AM-FM-TV Lan- 
caster, WLEV-TV Bethlehem, WKBO 
Harrisburg, WORK York, WEST-AM- 
FM Easton, and WRAK-AM-FM Wil- 
liamsport, all Pennsylvania, and 
WDEL-AM-FM Wilmington, Del. Pur- 
chase of KOAT-TV Albuquerque, 
N. M., and KVOA-TV Tucson, Ariz., 
are pending FCC approval. 

Wilbert Brockhouse, 52, superin- 
tendent of radio regulations engineer- 
ing for Department of Transport, Ot- 
tawa, Ont., and flying saucer investi- 
gator, died Dec. 27 in Ottawa. 

| Jack Carson, 52, 

comedian who was 
noted chiefly for his 
roles in such theatri- 
cal movies as "The 
Male Animal" and "A 
Star is Born," died of 
cancer Jan. 2 at his 
home in Encino, Calif. 
Mr. Carson had 
worked in radio network shows for 
Sealtest, Campbell Soups and General 
Foods. In 1950-51, he was in All-Star 
Review on NBC-TV, alternating as host 
with Ed Wynn, Danny Thomas and 
Jimmy Durante, and in 1954-55 had 
his own program, The Jack Carson 
Show, on that network. Mr. Carson 
had recently completed pilot for new 
tv series, The Kentucky Kid, on which 
NBC-TV had an option. 

Mrs. A. J. Fletcher, 77, wife of A. J. 
Fletcher, owner of WRAL-AM-FM-TV 
Raleigh, N. C, died Jan. 2 in Raleigh 
after long illness. Mrs. Fletcher was 
mother of Floyd, co-general manager 
of WTVD (TV) Durham, N. C; 
Frank, Washington communications 
attorney; Fred, vp and general man- 
ager of WRAL, and Mrs. Ray Good- 
mon, Raleigh, N. C. 

BROADCASTING, January 7, 1963 




Mr. Carson 



Networks are listed alphabetically 
with the following information: time, 
program title in italics, followed by 
sponsors or type of sponsorship. Ab- 
breviations: sust., sustaining; part., par- 
ticipating; alt., alternate sponsor; co- 
op, cooperative local sponsorships. All 
times EST. Published first issue in 
j each quarter. 

SUNDAY MORNING 
10 a.m.-Noon 

ABC-TV No network service. 
. CBS-TV 10-10:30 Lamp Unto My Feet, sust.; 
i 10:30-11 Look Up and Live, sust.; 11-11:30 
.[Camera Three, sust.; 11:30-12 No network 

service . 
,j NBC-TV No network service. 



•TELEVISION NETWORK SHOWSHEETS- 



SUNDAY AFTERNOON 



Noon-1 p.m. 



• ABC-TV Challenge Golf, part. 

CBS-TV 12-12:30 No network service; 12:30-1 
1 Washington Report, sust. 

• NBC-TV No network service. 



1- 2 p.m. 

ABC-TV 1-1:30 No network service; 1:30-2 

Meet the Professor, sust. 

CBS-TV No network service. 

NBC-TV 1:30-2 Religious Programs, sust. 

2- 3 p.m. 

ABC-TV 2-2:30 Directions '63, sust.; 2:30-3 
Adlai Stevenson Reports, sust. 

CBS-TV 2-2:30 No network service; 2:30-4 
Sunday Sports Spectacular, part. 
NBC-TV No network service. 

3- 4 p.m. 

ABC-TV 3-3:30 Issues & Answers, sust.; 
3:30-4 No network service. 
CBS-TV Sports Spectacular, cont. 
NBC-TV 3-3:30 No network service; 3:30-4 
Wild Kingdom, part. 



4-5 p.m. 



ABC-TV 4-4:30 No network service; 4:30-5 
Alumni Fun, American Cyanamid. 
CBS-TV Public service programs. 
NBC-TV Wonderful World of Golf, part. 



5-6 p.m. 



ABC -TV Major Adams: Trailmaster, part. 
CBS-TV 5-5:30 Amateur Hour, J. B. Wil- 
liams; 5:30-6 GE College Bowl, GE. 
NBC-TV 5-5:30 Update, sust.; 5:30-6 Bull- 
winkle, part. 



6-7 p.m. 



ABC-TV No network service. 
CBS-TV 6-6:30 Twentieth Century, Pruden- 
tial; 6:30-7 Password, part. 
NBC-TV 6-6:30 Meet The Press, co-op; 6:30- 

1 McKeever and the Colonel, sust. 



7-8 p.m. 



ABC-TV 7-7:30 No network service; 7:30-8 
The Jetsons, part. 

CBS-TV 7-7:30 Lassie, Campbell Soup; 7:30- 
8 Dennis The Menace, Best Foods, Kellogg. 
NBC-TV 7-7:30 Ensign O'Toole, L&M, Ford; 
7:30-8:30 Walt Disney's Wonderful World Of 
•Color, RCA, Eastman Kodak. 

8- 9 p.m. 

ABC -TV 8-10 Sunday Night Movie, part. 
CBS-TV Ed Sullivan Show, Pillsbury, Rev- 
Ion, P. Lorillard. 

NBC-TV 8-8:30 Walt Disney Show, cont.; 
8:30-9 Car 45, Where Are You?, P&G. 

9- 10 p.m. 

ABC-TV Movie, cont. 

CBS-TV 9-9:30 Real McCoys, Ralston Purina; 
9:30-10 True Theatre, Gen. Electric. 
NBC-TV Bonanza, Chevrolet 

10- 11 p.m. 

ABC-TV 10-10:30 Voice of Firestone, Fire- 
stone; 10:30-11 Howard K. Smith, Nation- 
wide Insurance. 

BROADCASTING, January 7, 1963 



CBS-TV 10-10:30 Candid Camera, part.; 

10:30-11 What's My Line?, part. 

NBC-TV Du Pont Show of the Week, du 

Pont. 

11-11:15 p.m. 

ABC-TV No network service. 

CBS-TV CBS News with Eric Sevareid, 

Whitehall, Carter. 

NBC-TV No network service. 



MONDAY-FRIDAY MORNING 

6- 10 a.m. 

ABC-TV No network service. 
CBS-TV 6-8 No network service; 8-9 Captain 
Kangaroo, part.; 9-10 No network service. 
NBC-TV 6-7 Continental Classroom, sust.; 

7- 9 Today, part.; 9-10 No network service. 

10-11 a.m. 

ABC-TV No network service. 

CBS-TV 10-10:30 Calendar, part; 10:30-11 

I Love Lucy, part. 

NBC-TV 10-10:25 Say When, part.; 10:25- 
10:30 NBC News Morning Report, Gen. 
Mills, Bristol-Myers; 10:30-11 Play Your 
Hunch, part. 

II a.m.-noon 

ABC-TV 11-11:30 Jane Wyman Presents, 
part.; 11:30-12 Yours For A Song, part. 
CBS-TV 11-11:30 The McCoys, part.; 11:30- 
12 Pete & Gladys, part. 

NBC-TV 11-11:30 The Price Is Right, part.; 
11:30-12 Concentration, part. 

MONDAY-FRIDAY AFTERNOON, 
EARLY EVENING AND LATE NIGHT 



Noon-1 p.m. 



ABC-TV 12-12:30 Tennessee Ernie Ford, 
part.; 12:30-1 Father Knows Best, part. 
CBS-TV 12-12:25 Love Of Life, part.; 12:25- 
12:30 News, part.; 12:30-12:45 Search For 
12:45-1 Guiding Light, 



P&G; 



Tomorrow, 
P&G. 
NBC-TV 12-12:30 
part.; 12:30-12:55 



Your 
Truth 



First Impression, 
Or Consequences, 



part.; 12:55-1 News, Gen. Mills. 

1- 2 p.m. 

ABC-TV No network service. 
CBS-TV 1-1:30 College Of The Air, sust.; 
1:30-2 As The World Turns, part. 
NBC-TV No network service. 

2- 3 p.m. 

ABC-TV 2-2:25 Day In Court, part.; 2:25-3 
News, sust.; 2:30-3 Seven Keys, part. 
CBS-TV 2-2:30 Password, part.; 2:30-3 Art 
Linkletter's House Party, part. 
NBC-TV 2-2:55 Merv Griffin Show, part.; 
2:55-3 News, sust. 

3- 4 p.m. 

ABC-TV 3-3:30 Queen For A Day, part.; 
3:30-4 Who Do You Trust?, part. 
CBS-TV 3-3:30 To Tell the Truth, part.; 
3:30-4 Millionaire, part. 

NBC-TV 3-3:30 Loretta Young Theatre, 
part.; 3:30-4 Young Dr. Malone, part. 



4-5 p.m. 

ABC-TV 4-4:30 American Bandstand, part.; 
4:30-4:55 Discovery '63, part.; 4:55-5 Ameri- 
can Newsstand, part. 

CBS-TV The Secret Storm, part.; 4:30-5 
Edge Of Night, part. 

NBC-TV 4-4:25 Match Game, part.; 4:25- 
4:30 News, sust.; 4:30-5 Make Room For 
Daddy, part. 



5-6 p.m. 



ABC-TV No network service. 
CBS-TV 5-5:10 News, sust.; 5:10-6 No net- 
work service. 

NBC-TV No network service. 



6-7:30 p.m. 



ABC-TV 6-6:15 News, part.; 6:15-7:30 No 
network service. 

CBS-TV 6-6:45 No network service; 6:45-7 
News, part.; 7-7:15 No network service; 
7:15-7:30 News, part. 

NBC-TV 6-6:45 No network service; 6:45-7 
Huntley -Brinkley Report, R. J. Reynolds, 
American Home Products; 7-7:30 No net- 
work service. 

11 p.m.-1 a.m. 

ABC-TV 11-11:10 ABC News Final, part. 
CBS-TV No network service. 
NBC-TV 11-11:15 No network service; 11:15 
p.m.-l a.m. Tonight, part. 

MONDAY EVENING 
7:30-9 p.m. 

ABC-TV 7:30-8:30 The Dakotas, part.; 8:30-9 

Rifleman, Procter & Gamble. 

CBS-TV 7:30-8 To Tell the Truth, Whitehall 

Pharmacal, R. J. Reynolds; 8-8:30 I've Got 

a Secret, Gen. Foods, Toni; 8:30-9 The Lucy 

Show, Lever, Gen. Foods. 

NBC-TV 7:30-8:30 It's A Man's World, part.; 

8:30-9:30 Saints and Sinners, part, (in Feb : 

7:30-9:30 Monday Night At The Movies, 

part.) 

9- 10 p.m. 

ABC-TV Stoney Burke, part. 

CBS-TV 9-9:30 Danny Thomas Show, Gen. 

Foods; 9:30-10 Andy Griffith Show, Gen. 

Foods. 

NBC-TV 9-9:30 Saints and Sinners, cont.; 
9:30-10 Price is Right, P. Lorillard, White- 
hall (in Feb.: 9:30-10 Art Linkletter Show, 
part) . 

10- 11 p.m. 

ABC-TV Ben Casey, part. 

CBS-TV 10-10:30 New Loretta Young Show, 

Lever, Toni; 10:30-11 Stump the Stars, 

Ralston. 

NBC-TV 10-10:30 David Brinkley's Journal, 
Pittsburgh Plate Glass, Douglas Fir Plywood 
Assn.; 10:30-11 No network service. 

TUESDAY EVENING 
7:30-9 p.m. 

ABC-TV 7:30-8:30 Combat, part.; 8:30-9:30 
Hawaiian Eye, part. 

CBS-TV 7:30-8 Marshall Dillon, local sales; 




a smart 

addiiion 
io any 
newsroom 



8-8:30 Lloyd Bridges Show, Kaiser; 8:30-9:30 
Red Skelton Show, Best Foods, S. C. John- 
son, Lever, Philip Morris. 
NBC-TV 7:30-8:30 Laramie, part.; 8:30-9:30 
Empire, Amer. Tobacco, Gen. Mills, Chrys- 
ler. 



9- 10 p.m. 

ABC-TV 9-9:30 Hawaiian Eye, cont.; 9:30- 
10:30 Untouchables, part. 

CBS-TV 9-9:30 Red Skelton, cont.; 9:30-10 
Jack Benny, State Farm, Gen. Foods. 
NBC-TV 9-9:30 Empire, cont.; 9:30-10:30 
Dick Powell Show, Reynolds Metals, Ameri- 
can Gas, Kimberly-Clark, Shulton. 

10- 11 p.m. 

ABC-TV 10-10:30 Untouchables, cont.; 10:30- 

11 Close-Up!, Bell & Howell, alt. with 

Specials, Consolidated Cigar. 

CBS-TV Garry Moore Show, Oldsmobile, 

S. C. Johnson. R. J. Reynolds. 

NBC-TV 10-10:30 Dick Powell, cont.; 10:30- 

11 Chet Huntley Reporting, part. 



WEDNESDAY EVENING 
7:30-9 p.m. 

ABC-TV 7:30-8:30 Wagon Train, part.; 8:30- 
9:30 Going My Way, part. 
CBS-TV 7:30-8:39 CBS Reports, part.; 8:30-9 
Dobie Gillis, Colgate, Vick, Polaroid. 
NBC-TV The Virginian, part. 

9- 10 p.m. 

ABC-TV 9-9:30 Going My Way, cont.; 9:30- 
10 Our Man Higgins, Pontiac, Amer. To- 
bacco. 

CBS-TV 9-9:30 Beverly Hillbillies, Kellogg, 
R. J. Reynolds; 9:30-10 Dick Van Dyke 
Show, Procter & Gamble, P. Lorillard. 
NBC-TV Perry Como's Kraft Music Hall, 
Kraft. 

10- 11 p.m. 

ABC-TV Naked City, part. 
CBS-TV U. S. Steel Hour, U. S. Steel, alt. 
with Armstrong Circle Theatre, Armstrong. 
NBC-TV Eleventh Hour, part. 



THURSDAY EVENING 
7:30-9 p.m. 

ABC-TV 7:30-8 Adventures of Ozzie & Har- 
riet, part.; 8-8:30 Donna Reed Show, Camp- 
bell Soup, National Biscuit; 8:30-9 Leave it 
to Beaver, part. 

CBS-TV 7:30-8 Mister Ed, part.; 8-9 Perry 
Mason, part. 

NBC-TV 7:30-8:30 Wide Country, part.; 8:30- 
9:30 Dr. Kildare, part. 



9- 19 p.m. 

ABC-TV 9-9:30 My Three Sons, Chevrolet; 

9:30-10 McHale's Navy, part. 

CBS-TV Twilight Zone, part. 

NBC-TV 9-9:30 Dr. Kildare, cont.; 9:30-10 

Hazel, Ford. 

10- 11 p.m. 

ABC-TV Alcoa Premiere, Alcoa, alt. with 

PT&TfliQTG !'-')!' 

CBS-TV The Nurses, Whitehall, Johnson & 
Johnson, Brown & Williamson. 
NBC-TV Andy Williams Show, part. 

FRIDAY EVENING 
7:30-9 p.m. 

ABC-TV 7:30-8 Valiant Years, part.; 8-8:30 
Father Knows Best, part.; 8:30-9 The Flint- 
stones, part. 

CBS-TV 7:30-8:30 Rawhide, part.; 8:30-9:30 
Route 66, Chevrolet, Philip Morris, Sterling. 
NBC-TV 7:30-8:30 International Showtime, 
part.; 8:30-9:30 Sing Along With Mitch, part. 

9- 10 p.m. 

ABC-TV 9-9:30 I'm Dickens— He's Fenster, 
El Producto, Procter & Gamble; 9:30-10:30 
77 Sunset Strip, part. 

CBS-TV 9-9:30 Route 66, cont.; 9:30-10:30 
Alfred Hitchcock Hour, part. 
NBC-TV 9-9:30 Sing Along, cont.; 9:30-10 
Don't Call Me Charlie, co-op. (in Feb.: 9:30- 

10 The Price Is Right, part.) 

10- 11 p.m. 

ABC-TV 10-10:30 77 Sunset Strip, cont.; 
10:30-11 No network service. 
CBS-TV 10-10:30 Hitchcock, cont.; 10:30-11 
Eyewitness, part. 

NBC-TV The Jack Paar Show, part. 

SATURDAY MORNING & AFTERNOON 
8-10 a.m. 

ABC-TV No network service. 

CBS-TV 8-9 Captain Kangaroo, part.; 9-10 

No network service. 

NBC-TV 8-9:30 No network service; 9:30-10 
Ruff and Reddy, part. 

10-11 a.m. 

ABC-TV No network service. 
CBS-TV 10-10:30 Alvin and the Chipmunks, 
part.; 10:30-11 Mighty Mouse, part. 
NBC-TV 10-10:30 Shari Lewis Show, part.; 
10:30-11 King Leonardo, part. 

11 a.m.-Noon 

ABC-TV 11-11:30 Top Cat, part.; 11:30-12 
Beany & Cecil, Mattel. 

CBS-TV 11-11:30 Rin Tin Tin, part.; 11:30- 

12 Roy Rogers, part. 

NBC-TV 11-11:30 Fury, part.; 11:30-12 Marx 
Magic Midway, Marx. 



Noon-1 p.m. 

ABC-TV 12-12:30 Bugs Bunny, Gen. Foods; 
12:30-1 Magic Land of Allakazam, Marx, 
Lakeside. 

CBS-TV 12-12:30 Sky King, Nabisco; 12:30-1 
Reading Room, sust. 

NBC-TV 12-12:30 Make Room for Daddy, 
part.; 12:30-1:30 Exploring, Kraft. 



1-2 p.m. 

ABC-TV 1-1:30 My Friend Flicka, part.; 
1:30-2 No network service. 
CBS-TV 1-1:15 CBS News, sust.: 1:15-2 No 
network service. 

NBC-TV 1-1:30 Exploring, cont.; 1:30-2 
Watch Mr. Wizard, sust. 



2-5 p.m. 

ABC-TV 2-2:30 No network service; 2:30- 
3:30 Challenge Golf, part.; 3:30-5 Pro Bowl- 
ers' Tour, part. 
CBS-TV No network service. 
NBC-TV 2-2:30 No network service; 3:30-5 
Sports Specials, part. 

5-7:30 p.m. 

ABC-TV 5-6:30 ABC's Wide World of Sports, 
part,; 6:30-7 No network service; 7-7:30 
Matty's Funnies, Mattel. 
CBS-TV No network service. 
NBC-TV 5-5:30 TBA; 5:30-6 Captain Gallant, 
part.; 6-6:15 Neuis, sust.; 6:15-7:30 No net- 
work service. 



SATURDAY EVENING 
7:30-9 p.m. 

ABC-TV 7:30-8:30 Gallant Men, part.; 8:30-9 
Mr. Smith Goes To Washington, part. 
CBS-TV 7:30-8:30 Jackie Gleason Show: The 
American Scene Magazine, part.; 8:30-9:30 
The Defenders, Brown & Williamson, Lever, 
Allstate. Speidel, Bristol-Myers. 
NBC-TV 7:30-8:30 Sam Benedict, part.; 8:30- 
9 Joey Bishop Show, P. Lorillard, Procter & 
Gamble. 



9- 10 p.m. 

ABC-TV Lawrence Welk Show, part. 
CBS-TV 9-9:30 Defenders, cont.; 9:30-10 
Have Gun, Will Travel, Amer. Tobacco, 
Whitehall. 

NBC-TV 9-11 Saturday Night At the Movies, 
part. 

10- 11 p.m. 

ABC-TV 10-10:50 Fight of the Week, Gil- 
lette, Gen. Cigar; 10:50-11 Make That Spare, 
Brown & Williamson. 

CBS-TV Gunsmoke, Johnson & Johnson, 
Gen. Foods, Procter & Gamble, Alberto Cul- 
ver. 

NBC-TV Movies, cont. 



Specials scheduled for January, February and March 



ABC-TV 

Jan. 13: 2 p.m.-concl. 

AFL All-Star Game, P. Lorillard, Tex- 
aco, Gillette, Bristol-Myers, Lincoln- 
Mercury. 

Jan. 15: 10:30-11 p.m. 

As Caesar Sees It, Consolidated Cigars. 
Jan. 20: 9:30-10 p.m. 

Here's Edie, Consolidated Cigars. 
Jan. 23: 7:30-8:30 p.m. 

Hollywood: The Fabulous Era, Procter 
& Gamble. 
Jan. 26: 10-11 p.m. 

All-Star Bowling Tournament, Gillette. 
Feb. 12: 10:30-11 p.m. 

As Caesar Sees It, Consolidated Cigars. 
Feb. 25: 9-10 p.m. 

Victor Borge Show, Pontiac 
Feb. 26: 10:30-11 p.m. 

Here's Edie, Consolidated Cigars. 
March 7: 10-11 p.m. 

Close-Up'., Bell & Howell. 
March 13: 10-11 p.m. 

Hollywood: The Great Stars, Procter 
& Gamble. 

March 21: 9-9:30 p.m. 

As Caesar Sees It, Consolidated Cigars. 
March 26: 10:30-11 p.m. 

Close-Up!, Bell & Howell. 
March 31: 9:30-10 p.m. 

Here's Edie, Consolidated Cigars. 

CBS-TV 

Jan. 13: 12 Noon-1 p.m. 
Meet the New Senators, sust. 



Jan. 15: 7:30-8:30 p.m. 

Young Peoples Concert, Shell Oil. 
Jan. 31: 10-11 p.m. 

Anti-Defamation League Program, sust. 
Feb. 1: 8:30-9:30 p.m. 

Arthur Godfrey Show — Sounds of the 
City, Quaker State Oil Refining Corp, 
Menlev & James Labs. 
Feb. 17: 8-9 p.m. 

Tour of Monaco with Princess Grace, 
Chemstrand, Ford. 
Feb. 21: 8-9 p.m. 

Leonard Bernstein and the New York 
Philharmonic, Ford. 
Feb. 24: 10-11 p.m. 

^n Evening with Carol Burnett, Lip- 
ton. 

March 19: 8:30-9:30 p.m. 

Judy Garland Show, Chemstrand, Ford. 
NBC- TV 
Jan. 13: 4 p.m.-concl. 

Pro Botol Game of NFL, Liggett & 
Myers, Carter Products, United Motors. 
Jan. 16: 9-10 p.m. 

Bob Hope Christmas Show, Timex, 
Lever Bros. 
Jan. 18: 10-11 p.m. 

Bell Telephone Hour, AT&T. 
Jan. 20: 10-11 p.m. 

Dinah Shore Show, Sperry Hutchinson, 
son. 

Jan. 24: 8:30-9:30 p.m. 

World of Benny Goodman, Purex. 
Jan. 27: 2-4 p.m. 

NBC Opera— "The Love of Three 
Kings", sust. 



Jan. 27: 10-11 p.m. 

The Death of Stalin, Scott/TBA. 
Feb. 3: 10-11 p.m. 

The Rise of Khrushchev, Scott/TBA. 
Feb. 4: 9:30-10:30 p.m. 

Bell Telephone Hour, AT&T. 
Feb. 6: 7:30-9 p.m. 

Hallmark Hall of Fame — -"Pygmalion," 
Hallmark Cards. 
Feb. 9: 7-9 p.m. 

Peter Pan, Lipton, Timex. 
Feb. 11: 9:30-10 p.m. 

Eisenhower on Lincoln, Union Central 
Life. 

Feb. 17: 10-11 p.m. 

Dinah Shore Show, Sperry Hutchinson. 
Feb. 21: 7:30-8:30 p.m. 

California: Number One, Lincoln-Mer- 
cury. 

Feb. 22: 8:30-9:30 p.m. 

World of Maurice Chevalier, Purex. 
March 3: 2-3 p.m. 

NBC Opera "Labyrinth," sust. 
March 7: 3-4 p.m. 

Special for Women, Purex. 
March 13: 9-10 p.m. 

Bob Hope Show, Timex, Lever Bros. 
March 13: 10-11 p.m. 

Bell Telephone Hour, AT&T. 
March 17: 10-11 p.m. 

Dinah Shore Show, Sperry Hutchinson. 
March 19: 8:30-9:30 p.m. 

World of Purex. 

March 26: 7:30-8:30 p.m. 

Gary Cooper — Tall American, Savings 
& Loan. 



78 (TV SHOWSHEETS) 



BROADCASTING, January 7, 1963 



PROFESSIONAL CARDS 



JANSKY & BAILEY 

Offices and Laboratories 
1339 Wisconsin Ave., N.W. 
Washington 7, D.C. FEderal 3-4800 

Member AFCCE 



COMMERCIAL RADIO 
EQUIPMENT CO. 

Everett L. Dillard, Gen. Mgr. 
Edward F. Lorentz, Chief Engr. 
INTERNATIONAL BLDC. 

Dl 7-1319 
WASHINGTON 4, D. C. 
Member AFCCE 



RUSSELL P. MAY 

711 14th St., N.W. Sheraton Bldg. 
Washington 5, D. C. 
REpublic 7-3984 

Member AFCCE 



GUY C. HUTCHESON 

P.O. Box 32 CRestview 4-8721 
1100 W. Abram 
ARLINGTON, TEXAS 



HAMMETT & EDISON 

CONSULTING RADIO ENGINEERS 
Box 68, International Airport 
San Francisco 28, California 
Diamond 2-5208 

Member AFCCE 



J. G. ROUNTREE 

CONSULTING ENGINEER 
P.O. Box 9044 
Austin 56, Texas 
GLendale 2-3073 



PETE JOHNSON 

Consulting am-fm-tv Engineers 
Applications — Field Engineering 

Suite 601 Kanawha Hotel Bldg. 

Charleston, W.Va. Dickens 2-6281 



E. HAROLD MUNN, JR. 

BROADCAST ENGINEERING 
CONSULTANT 
Box 220 
Coldwater, Michigan 
Phon*: BRoadway 8-6733 



JAMES C. McNARY 

Consulting Engineer 
National Press Bldg. 
Wash. 4, D. C. 
Telephone District 7-1205 

Member AFCCE 



A. D. Ring & Associates 

41 Years' Experience in Radio 
Engineering 
1710 H St., N.W. 298-6850 
WASHINGTON 6, D. C. 
Member AFCCE 



L. H. Corr & Associates 

Consulting 
Radio & Television 
Engineers 
Washington 6, D. C. Fort Evans 
1000 Conn. Ave. Leesburg, Va. 
Member AFCCE 



SILLIMAN, MOFFET 
& KOWALSKI 

1405 G St., N.W. 
Republic 7-6646 
Washington 5, D. C. 

Member AFCOE 



JOHN B. HEFFELFINGER 

9208 Wyoming PI. Hiland 4-7010 
KANSAS CITY 14, MISSOURI 



VIR N. JAMES 

CONSULTING RADIO ENGINEERS 
Applications and Field Engineering 

232 S. Jasmine St. 
Phone: (Area Code 303) 333-5562 

DENVER 22, COLORADO 

Member AFCCE 



MERL SAXON 

CONSULTING RADIO ENGINEER 
622 Hoskins Street 
Lufkin, Texas 
NEptune 4-4242 NEptune 4-9558 



SPOT YOUR 
FIRM'S NAME 
HERE .. . 



—Established 1926 — 
PAUL GODLEY CO. 

Upper Montclair, N. |. 
Pilgrim 6-3000 
Laboratories, Great Notch, N. J. 

Member AFCCE 



GAUTNEY & JONES 

CONSULTING RADIO ENGINEERS 
930 Warner Bldg. National 8-7757 
Washington 4, D. C. 

Member AFCCE 



KEAR & KENNEDY 

1302 18th St., N.W. Hudson 3-9000 
WASHINGTON 6, D. C. 

Member AFCCE 



GEO. P. ADAIR ENG. CO. 
CONSULTING ENGINEERS 

Radio-Television 
Communications-Electronics 
901 20th St., N. W. 
Washington, D. C. 
Federal 3-1116 
Member AFCCE 



JULES COHEN 

Consulting Electronic Engineer 
617 Albee Bldg. Executive 3-4616 
1426 G St., N.W. 
Washington 5, D. C. 

Member AFCOE 



JOHN H. MULLANEY 
and ASSOCIATES 

A Division of Multronics, Inc. 
2000 P St., N.W. 
Washington 6, D. C. 
Columbia 5-4666 

Member AFCOE 



WILLIAM B. CARR 

Consulting Engineer 
AM— FM— TV 

Microwave 
P. O. Box 13287 
Fort Worth 18, Texas 
BUtler 1-1551 



To be Seen by 100,000* Readers 
— among them, the decision-mik- 
ing station owners and manag- 
ers, chief engineers and techni- 
cians — applicants for am, fm, tv 
and facsimile facilities. 
•ARB Continuing Readership Study 



GEORGE C. DAVIS 

CONSULTING ENGINEERS 
RADIO & TELEVISION 
527 Munsey Bldg. 
STerling 3-0111 
Washington 4, D. C. 
Member AFCCE 



Lohnes & Culver 

Munsey Building District 7-8215 
Washington 4, D. C. 

Member AFCCE 



A. EARL CULLUM, JR. 

CONSULTING ENGINEERS 
INWOOD POST OFFICE 
DALLAS 9, TEXAS 
MEIrose 1-8360 

Member AFCOE 



WALTER F. KEAN 

CONSULTING RADIO ENGINEERS 

Associate 
George M. Sklom 
19 E. Quincy St. Hickory 7-2401 
Riverside, III. (A Chicago suburb) 

Member AFCCE 



CARL E. SMITH 

CONSULTING RADIO ENGINEERS 
8200 Snowville Road 
Cleveland 41, Ohio 
Phone: 216-526-4386 

Member AFCCE 



A. E. Towne Assocs., Inc. 

TELEVISION and RADIO 
ENGINEERING CONSULTANTS 

420 Taylor St. 
San Francisco 2, Calif. 
PR 5-3100 



RAYMOND E. ROHRER 
& Associates 

Consulting Radio Engineers 
436 Wyatt Bldg. 
Washington 5, D. C. 
Phone: 347-9061 

Member AFCCE 



confact 
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1735 DeSales St. N.W. 
Washington 6, D. C. 
for availabilities 
Phone: ME 8-1022 



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COMMERCIAL RADIO 
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PRECISION FREQUENCY 
MEASUREMENTS 
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Lee's Summit, Mo. 
Phone Kansas City, Laclede 4-3777 



CAMBRIDGE CRYSTALS 
PRECISION FREQUENCY 
MEASURING SERVICE 

SPECIALISTS FOR AM-FM-TV 
445 Concord Ave., 
Cambridge 38, Mass. 
Phone TRowbridge 6-2810 



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For the Industry 
ALL OVER THE WORLD 
TV — Radio — Film and Media 
Accounts Receivable 
No Collection — No Commission 
STANDARD ACTUARIAL 
WARRANTY CO. 
220 West 42nd St., N. Y. 36, N. Y. 
LP 5-5590 



BROADCASTING, January 7, 1963 



79 



FOR THE RECORD 

STATION AUTHORIZATIONS, APPLICATIONS 



As compiled by Broadcasting Dec. 27 
through Jan. 2 and based on filings, 
authorizations and other actions of the 
FCC in that period. 

This department includes data on 
new stations, changes in existing sta- 
tions, ownership changes, hearing cases, 
rules & standards changes, routine 
roundup of other commission activity. 

Abbrevations: DA — directional antenna, cp 
— construction permit. ERP — effective radi- 
ated power, vhf — very high frequency, uhf 
— ultra high frequency, ant. — antenna, aur. — 
aural, vis. — visual, kw — kilowatts, w-watts. 
mc — megacycles. D — day. N — night. LS — 
local sunset, mod. — modification, trans. — 
transmitter, unl. — unlimited hours, kc — kilo- 
cycles. SCA — subsidiary communications au- 
thorization. SSA — special service authoriza- 
tion. STA — special temporary authorization. 
SH — specified hours. * — educational. Ann. — 
Announced. 

New tv stations 

APPLICATIONS 

Guasti, Calif. — Bcstg. Service of America. 
Uhf ch. 40 (626-632 mc); ERP 69.5 kw vis., 
37.15 kw aur. Ant. height above average 
terrain 2865 ft., above ground 131 ft. P.O. 
address c/o William A. Myers, Box 1134, 
Guasti. Estimated construction cost not 
given, since facilities are to be leased; first 
year operating cost $136,000; revenue $150,- 
000. Studio location Guasti, trans, location 
Mt. Wilson. Geographic coordinates 34° 13' 
36" N. Lat., 118° 03' 59" W. Long. Type 
trans. RCA TTU-12A; type ant. RCA TFU- 
6B. Legal counsel Weaver & Glassie, con- 
sulting engineer A. D. Ring & Assoc., both 
Washington, D. C. Principals: William A. 
Myers (38.1%), Ethel J. Myers (27.8%), and 
others. Mr. Myers is member of Board of 
Water and Power Commission, Los Angeles. 
Ann. Dec. 31. 

San Juan, P. R. — Quality Bcstg. Corp. Uhf 
ch. 19 (500-506 mc); ERP 228 kw vis., 115 
kw aur. Ant. height above average terrain 
139 ft., above ground 223 ft. P. O. address 
c/o George A. Mayoral, First Federal Bldg., 
Ponce de Leon at Parque St., San Juan. 
Estimated construction cost $176,200; first 
year operating cost $65,000; revenue $65,000. 
Studio and trans, location both San Juan. 
Geographic coordinates 18° 26' 51" N. Lat., 
66° 03' 59" W. Long. Type trans. ITA TVU- 
12A; type ant. Alford 1044S. Legal counsel 
Loucks & Jansky, consulting engineer Ray- 
mond E. Rohrer & Assoc., both Washington, 
D. C. Applicant is large corporation with 
no majority stockholder. Applicant also 
owns WKYN & WFQM (FM), both San 
Juan; WORA-AM-TV Mayaguez, P. R.; 
WJMR & WRCM (FM) New Orleans; and 
WIVI St. Croix, V. I. Ann. Jan. 2. 

Existing tv stations 

CALL LETTERS ASSIGNED 
WCKT (TV) Miami, Fla.— Sunbeam Tv 
Corp. 



WRCB-TV Chattanooga, Tenn.— Rust Craft 
Bcstg. Co. Changed from WRGP-TV. 

*KOET (TV) Ogden City, Utah— Board of 
Education. Changed from KVOG-TV. 

New am station 

ACTION BY FCC 
Hyde Park, N. Y. — Ubiquitous Corp. 

Granted cp for new am to operate on 950 
kc, .5 kw-D. P. O. address 1 Washington St., 
Poughkeepsie, N. Y. Estimated construction 
cost $21,387; first year operating cost $42,000; 
revenue $60,000. Principals are Carlton D. 
Durfey, 60%, Thomas C. Durfey, 30%, and 
James E. Carroll Jr., 10%. Carlton Durfey 
is teacher. Thomas C. Durfey, teacher, has 
been associated with several radio stations 
as engineer. Mr. Carroll is lawyer. Action 
Jan. 2. 

Existing am stations 

CALL LETTERS ASSIGNED 

KGMR Jacksonville, Ark. — Jacksonville 
Bcstg. Inc. Changed from KKCM. 

KALO Little Rock, Ark.— Glen A. Harmon. 
Changed from KAJI. 

KKLO San Diego, Calif. — Broadmoor 
Bcstg. Corp. Changed from KSON. 

WTAL Tallahassee, Fla.— WTAL Radio 
Inc. Changed from WTNT. 

WTNT Tallahassee, Fla— Tallahassee Ap- 
plicane Corp. Changed from WTAL. 

WYOQ Wyoming, Mich. — Wolverine Bcstg. 
Co. 

KCCV Independence, Mo.— KANS Inc. 
Changed from KANS. 

WEEP Pittsburgh, Pa.— Golden Triangle 
Bcstg. Co. Changed from WYRE. 

APPLICATION 
KRZY Albuquerque, N. Mex.— Cp to 
change hours of operation to unl. from D; 
using power of 250 w-N, 1 kw-D and install 
new trans. Ann. Dec. 28. 

New fm stations 

ACTION BY FCC 
♦Meadville, Pa. — Allegheny College. 

Granted cp for new fm to operate on 88.1 
mc, ch. 201, 33 w. Ant. height above aver- 
age terrain 79 ft. P. O. address Box 28, 
Meadville. Estimated construction cost $10,- 
364; first year operating cost $2,125. Prin- 
cipals; officers of college. Action Dec. 28. 

APPLICATIONS 

Sheibyville, Ind. — Shelby County Bcstg. 
Inc. 97.1 mc, ch. 246, 6.9 kw. Ant. height 
above average terrain 334 ft. P. O. address 
Box 385, Sheibyville. Estimated construction 
cost $14,105; first year operating cost $7,000; 
revenue $8,000. Principals: Robert D. Ingram 
(32.5%), John A. Hartnett (27.5%), Willard 
Pickett (25%) and Fred V. Cramer, Lowell 
Rudicel & Morris Bass (each 5%). Applicant 
owns WSVL Sheibyville. Ann. Dec. 31. 

Louisville, Ky. — Kentucky Technical In- 
stitute Inc. 102.3 mc, ch. 272, 3 kw. Ant. 
height above average terrain 32 ft. P. O. 
address 1701 S. 3rd St., Louisville. Estimated 
construction cost $9,650; first year operat- 
ing cost $19,000; revenue $24,000. Principals: 



Clarance E. Henson (70%), Elmer G. Sulzer 
(20%) and Paul D. Everman (10%). Messrs. 
Henson (86%) and Selzer (14%) own Elec- 
tronic Laboratories Inc., owner of WORX- 
AM-FM Madison, Ind., and majority owner 
of WXVW Jeffersonville, Ind.; Mr. Everman 
is employe of farm organization. Ann. Dec. 
31. 

Portland, Me. — Guy Gannett Bcstg. Serv- 
ices. 102.9 mc, ch. 275, 100 kw. Ant. height 
above average terrain 1513 ft. P. O. address 
390 Congress St., Portland. Estimated con- 
struction cost $50,730; first year operating 
cost $16,000; revenue $16,000. Applicant, large 
corporation with no majority stockholder, 
owns WGAN-AM-TV Portland. Ann. Dec. 31. 

Rochester, Minn. — Northland Radio Corp. 
96.7 mc, ch. 244, 2.997 kw. Ant. height 
above average terrain 120 ft. P. O. address 
1906 Foshay Tower, Minneapolis 2, Minn. 
Estimated construction cost $19,438; first 
year operating cost $20,000; revenue $24,000. 
Principals: Carroll E. Crawford and Kings- 
ley H. Murphy Jr. (each 50%). Applicant 
owns KWEB Rochester. Ann. Dec. 31. 

Oklahoma City, Okla. — Bonebrake & Co. 
96.1 mc, ch. 241, 10.5 kw. Ant. height above 
average terrain 120 ft. P. O. address 101 
N.E. 28th St., Oklahoma City. Estimated 
construction cost $15,000; first year operat- 
ing cost $1,800; revenue $1,000. Principals: 
Matthew H. (57.2%), Sue (36.8%) and Ronal 
K. Bonebrake (6%). Applicant owns KOCY 
Oklahoma City. Ann. Dec. 31. 

Hato Rey, P. R. — International Bcstg. Corp. 
92.3 mc, ch. 222, 17.85 kw. Ant. height above 
average terrain minus 103.25 ft. P. O. ad- 
dress Box 765, Carolina, P. R. Estimated 
construction cost $24,657; first year operat- 
ing cost $12,000; revenue $16,000. Angel O. 
Roman, local contractor, is sole owner. Ap- 
plicant also applicant for new am in Hato 
Rey. Ann. Dec. 31. 

Rio Piedras, P. R. — Abacoa Radio Corp. 
92.1 mc, ch. 221, 3 kw. Ant. height above 
average terrain 110 ft. P. O. address Box 
1252 Hato Rey, P. R. Estimated construction 
cost $10,696: first year operating cost $24,- 
000; revenue $30,000. Principals: Manuel P. 
& Carlos P. Lopez (each 37.5%) and Carmen 
E. & Jose L. Lopez (each 12.5%). Applicant 
also has interest in WISO Ponce and WAEL 
Mayaguez, P. R. Ann. Dec. 31. 

Houston, Tex. — Jack H. MacDonald. 106.9 
mc, ch. 295, 37 kw. P. O. address 321 S. 
San Vicente, Los Angeles 48, Calif. Ant. 
height above average terrain 361 ft. Es- 
timated construction cost $25,898; first year 
operating cost $54,995: revenue $48,000. Mr. 
MacDonald, Los Angeles contractor, is sole 
owner. Ann. Jan. 2. 

Existing fm stations 

CALL LETTERS ASSIGNED 
WSTO (FM) Owensboro, Ky. — Owensboro 

On The Air Inc. Changed from WVJS-FM. 
KJEF-FM Jennings, La. — Jennings Bcstg. 

Inc. 

WGLI-FM Babylon, N. Y. — WGLI Inc. 
Changed from WQMF (FM). 

*WGSU Geneseo, N. Y.— State U. of New 
York. 

*WVCR-FM LoudonviUe, N. Y.— Saint 
Bernardine of Siena College. 

WMNC-FM Morganton, N. C— Nathan J. 
Cooper. 

WKTN-FM Kenton, Ohio — Radio Kenton 
Inc. 

WITT (FM) Pittsburgh, Pa.— Golden Tri- 
angle Bcstg. Inc. Changed from WYRE-FM. 
WABA-FM Aguadilla, P. R. — Hector 

Reichard. 

APPLICATIONS 

WRUF-FM Gainesville, Fla.— Cp to change 
frequency to 103.7 mc, ch. 279, from 104.1 
mc, ch. 281; increase ERP to 17.2 kw from 
12 kw. Ann. Dec. 31. 

WVJS-FM Owensboro, Ky.— Cp to change 
frequency from 96.1 mc, ch. 241, to 105.3 
mc, ch. 287; increase ERP from 10 kw to 
32.652 kw; change ant. height above average 
terrain from 370 ft. to 347 ft.; install new 
trans, and ant. Ann. Dec. 31. 

Ownership changes 

ACTIONS BY FCC 

KLYD-AM-TV Bakersfleld, Calif.— Granted 
transfer of control of licensee corporation 
from Lincoln Dellar (41.18%), Edward E. 
Urner (23.54%), Bryan J. Coleman (17.64%) 
and Maurice St. Clair (17.64%), d/b as 
Kern County Bcstg. Co., to Lincoln and 
Sylvia Dellar (each 50%), tr/as Dellar 
Bcstg. Co. Consideration $117,640. Mr. and 
Mrs. Dellar own KROY Sacramento (each 
50%) and majority interest in KACY Port 
Hueneme (each 37>/2%), both California. 
Action Dec. 31. 



EDWIN TORNBERG 

& COMPANY, INC. 




Negotiators For The Purchase And Sale Of 
Radio And TV Stations 
Appraisers • Financial Advisors 

New York-60 East 42nd St., New York 17, N. Y. . MU 7-4242 
West Coast— 1357 JeweJI Ave., Pacific Grove, Calif. • FR 5-3164 
Washington-711 14th St., N.W., Washington, D.C. • Dl 7-8531 



BO 



BROADCASTING, January 7, 1963 



KRCW (FM) Santa Barbara, Calif.— 
Granted assignment of license and SCA 
from Cameron A. Warren (74%), Dorothy A. 
Warren (13%), Roger A. Clarke (8%) and 
Andrew H. Burnett (5%), d/b as Channel 
Bcstg. Inc., to Richard W. Johnston (100%). 
Consideration $50,000. Mr. Johnston owns 
theatrical production company. Action Dec. 
26. 

WPRY Perry, Fla. — Granted assignment 
of license from Alpha B. Martin (100%), 
d/b as Taylor County Bcstg. Co., to Orrel 
R. Buckler, Arthur D. Pepin and Ira W. 
Brown (each 33 1 / 3 %), tr/as WPRY Radio 
Bcstrs. Inc. Consideration $45,000. Mr. Buck- 
ler is gen. mgr. of WPUP Gainesville, Fla.; 
Mr. Pepin is beverage distributor; Mr. 
Brown is employed by WPUP. Action Dec. 
27. 

WXLW Indianapolis, Ind. — Granted assign- 
ment of license from Lyman S. Ayres 
(33.1%), Frederick M. Ayres Jr. (26.4%), 
Robert D. Enoch (21.5%), F. Eugene Sand- 
ford (13.5%) and Edwin E. Weldon (5.5%), 
d/b as Radio Indianapolis Inc., to Mr. 
Enoch (100%), tr/as Greater Indianapolis 
Bcstg. Inc. Consideration $675,000. Action 
Dec. 27. 

WDBQ Dubuque, Iowa — Granted transfer 
of control of licensee corporation from O. A. 
Friend Jr. (59.6%), M. D. Price Jr. (24.8%) 
and R. B. Tennant (14.9%), to Hart N. 
Cardozo Jr. (84.62%) and Philip T. Kelly 
(15.38%), d/b as Dubuque Bcstg. Co. Con- 
sideration $155,000. Mr. Cardozo owns WDBC 
Escanaba, Mich., and KATE Albert Lea, 
Minn. Action Dec. 26. 

WDTM (FM) Detroit, Mich.— Granted ac- 
quisition of positive control of licensee 
corporation, WDTM Inc., from Merle H. & 
Ophelia L. Miller (each 48.8%) and Mary 
W. Carpenter (2.4%) to Mr. Miller (62.5%) 
and Mrs. Miller (37.5%), liquidating stock 
held by Mrs. Carpenter. Consideration $2,- 
000. Action Dec. 31. 

WDHA-FM Dover, N. J.— Granted assign- 
ment of license and cp from Peter L. 
Arnow (98%) and his mother & father 
(each 1%), d/b as Drexel Hill Assoc., to 
same parties tr/as Drexel Hill Assoc. Inc. 
No financial consideration. Action Dec. 31. 

WEND-AM-FM Ebensburg, Pa. — Granted 
assignment of license from Gary H. Simpson 
(100%), d/b as Cambria County Bcstg. Co., 
to Mr. Simpson (99%) and John W. Esch- 
bach & John P. Knorr (each .5% to qualify 
as directors), tr/as Cambria County Bcstg. 
Inc. No financial consideration involved. 
Mr. Simpson is sole owner of WTRN Tyrone, 
WBLF Bellefonte, WGMR(FM) Tyrone, all 
Pennsylvania; majority owner of WFRM 
Coudersport & WNBT Wellsboro, both Penn- 
sylvania; and 50% owner of WKBI St. 
Marys, Pa. Mr. Eschbach is gen. mgr. of 
WTRN, WBLF, WGMR(FM), all above, and 
WEND-AM-FM. Mr. Knorr is program dir. 
of WTRN & WGMR(FM), both above. Ac- 
tion Dec. 31. 

WFCT Knoxville, Tenn. — By order, on 
showing of compliance with exceptions to 
three-year holding rule commission granted 
transfer of control of licensee corporation, 
Radio Tennessee Inc., from Frederick L. 
Allman and Robert K. Richards (each 50%) 
to J. Olin Tice Jr. (100%). Consideration 
$125,000. Mr. Tice has majority interest in 
WCAY Cayce, S. C; Charlotte, N. C; WBAZ 
Kingston, N. Y.; and WKEN Dover, Del. 
(sale now pending). Action Dec. 26. 

KJIM-AM-FM Fort Worth, Tex.— Granted 
transfer of control of licensee corporation, 
Trinity Bcstg. Co. (13,023 shares issued), 
from James M. Stewart, Paul E. Taft & 
Milton R. Underwood (each 2,630 shares), 
William D. Schueler (2,503 shares), Ann 
Johnson Mitsch (519 shares), F. Kirk John- 
son Jr. (518 shares) and F. Kirk Johnson 
(1,593 shares) to W. C. Windsor Jr. Con- 
sideration $300,000. Mr. Windsor owns film 
production company. Action Dec. 28. 



APPLICATIONS 

KDEY Boulder, Colo. — Seeks assignment 
of cp from Kenneth G. & Misha S. Prather 
(each 50%) to Mr. & Mrs. Prather (100% 
jointly), d/b as Bonanza Bcstg. Corp. No 
financial consideration involved. Ann. Dec. 
31. 

WNOP-AM-TV Newport, Ky. — Seeks 
transfer of control of licensee and permittee 
corporation, Tri-City Bcstg. Co., from James 
G. Lang (58.8%) to Dean C. Stuhlmueller 
(41.5% before transfer, 100% after), tr/as 
Dean Miller Bcstg. Corp. Consideration $342,- 
300. Mr. Stuhlmueller owns WLMJ Jackson, 
Ohio. Ann. Dec. 28. 

WJBM Jerseyville, 111. — Seeks relinquish- 
ment of positive control of licensee corpora- 
tion, Tri-County Bcstg. Co., by Wilbur J. 
Meyer (50.5% before transfer, 25.5% after) 
to Ferdinard & Janet Gorecki (25%); other 
ownership remains stable. Consideration 
$15 .400. Dr. Gorecki is physician. Ann. Dec. 
31. 



KWK Sc. Louis, Mo. — Seeks assignment 
of license from KWK Radio Inc. to parent 
company, Milwaukee Bcstg. Co. No financial 
consideration involved. Milwaukee also owns 
WEMP-AM-FM Milwaukee. Ann. Dec. 28. 

KCHO (FM) Amarillo, Tex.— Seeks assign- 
ment of license from B. W. Spiller and U. 
C. Sterquell (each 50%), d/b as Panhandle 
Bcstrs., to Mr. Sterquell (100%), tr/as com- 
pany of same name. Consideration is as- 
sumption of liabilities and $9,550 reimburse- 
ment. Ann. Jan. 2. 

KFST Fort Stockton, Tex.— Seeks transfer 
of negative control of licensee corporation, 
KFST Inc., from Kenneth Z. Bond and R. 
L. Billingsly (each 25% issued stock) to 
James W. Hawkins (50% issued stock). Con- 
sideration $9,425. Mr. Hawkins is KFST gen. 
mgr. Ann. Dec. 31. 

Hearing cases 

INITIAL DECISIONS 

■ Hearing Examiner H. Gifford Irion is- 
sued initial decision looking toward grant- 
ing application of New Mexico Bcstg. Inc. 
for new tv to operate on ch. 2 in Santa Fe, 
N. Mex. Applicant proposes to operate 
Santa Fe station as satellite of its station 
KGGM-TV (ch. 13) Albuquerque. Action 
Dec. 28. 

■ Hearing Examiner Millard F. French is- 
sued initial decision looking toward grant- 
ing applications for new daytime am sta- 
tions of Russell H. Morgan to operate on 
1230 kc, 250 w, in Chestertown, Md., and 
Bel Air Bcstg. Co. to operate on 1520 kc, 
250 w, in Bel Air, Md., both conditioned 
that pre-sunrise operation with daytime 
facilities is precluded pending final decision 
in Doc. 14419. Action Dec. 27. 

■ Hearing Examiners Isadore A. Honig 
and Chester F. Naumowicz Jr. issued sup- 
plemental initial decision looking toward 
(1) denying application of R. L. McAlister 
for new am to operate on 1550 kc, 5 kw, D, 
in Odessa, Tex., and (2) affirming denial 
for default application of Western Bcstg. 
Co. for new am to operate on 1550 kc, 50 
kw, D, in Odessa. Action Dec. 27. 

OTHER ACTIONS 

■ Commission gives notice that Oct. 26 
initial decision which looked toward deny- 
ing application of KDOK Bcstg. Co. to 
change operation of station KDOK Tyler, 
Tex., on 1330 kc from day to unl. time with 
500 w-N, DA-N, continued daytime opera- 
tion with 1 kw, became effective Dec 17 
pursuant to Sec. 1.153 of rules. Action Jan. 
2. 

■ Commission gives notice that Nov. 8 
initial decision which looked toward grant- 
ing application of General Communications 
Inc. to increase daytime power of KXKW 
Lafayette, La., on 1520 kc from 500 w to 10 
kw, continued nighttime operation with 500 
w, and change from DA-1 to DA-2 but with 
daytime DA during critical hours only; 



conditions and pending final decision in 
Doc. 14419 pre-sunrise operation with day- 
time facilities precluded, became effective 
Dec. 28 pursuant to Sec. 1.153 of rules. 
Action Jan. 2. 

■ By order, commission granted petition 
by KWK Radio Inc. and extended time to 
Jan. 10, 1963, to file reply to Broadcast 
Bureau exceptions and brief in proceeding 
on revocation of license of KWK St. Louis, 
Mo. Action Dec. 31. 

■ By order, commission granted petition 
by W. D. Frink, tr/as Jefferson Radio Co., 
and extended time to Feb. 11, 1963, to file 
exceptions to initial decision in proceeding 
on application for license to cover cp for 
WIXI Irondale, Ala. Action Dec. 31. 

■ By order, commission granted motion 
by Jefferson Standard Bcstg. Co. and ex- 
tended time to Dec. 31 to respond to mo- 
tion by Southern Bcstrs. Inc. to strike 
Jefferson's response pleading in Greensboro- 
High Point, N. C, tv ch. 8 proceeding. 
Action Dec. 31. 

■ Commission gives notice that Sept. 27 
initial decision which looked toward grant- 
ing application of WHYY Inc. for new tv 
to operate on noncommercial educational 
basis on commercial ch. 12 in Wilmington, 
Del., and denying competing application of 
Rollins Bcstg. Inc. seeking same facility for 
commercial use became effective Dec. 26 
pursuant to Sec. 1.153 of rules. Action Dec. 
27. 

■ By order, commission granted petition 
by Nueces Telecasting Co. and extended 
time to Jan. 23, 1963, to file exceptions and 
brief to initial decision in Corpus Christi, 
Tex., tv ch. 3 proceeding. Action Dec. 26. 

Routine roundup 

ACTIONS BY REVIEW BOARD 

■ By memorandum opinion & order, 
denied petition by Broadcast Bureau to 
enlarge issues in proceeding on application 
of Ouachita Valley Radio Corp. for new 
am in Camden, Ark. and to consolidate it 
in hearing with applications of Smackover 
Radio Inc. for new am in Smackover and 
Magnolia Bcstg. Co. to increase power of 
station KVMA Magnolia, both Arkansas, in 
Docs. 14193-4. Action Dec. 27. 

■ By memorandum opinion & order in 
proceeding on applications of Bluestem 
Bcstg. Inc. and KAYS Inc. for increase in 
daytime power of stations KVOE Emporia 
and KAYS Hays, respectively, both Kansas, 
denied KAYS' petition for deletion or mod. 
of issues. Action Dec. 27. 

■ By memorandum opinion & order in 
consolidated am proceeding on applications 
of William S. Cook, Colorado Springs, Den- 
ver Area Bcstrs. (KDAB), Arvada, both 
Colorado, and Charles W. Stone (KCHY), 
Cheyenne, Wyo., in Docs. 14815-7, (1) 
denied untimely filed motion by KDAB for 

Continued on page 86 



SUMMARY OF COMMERCIAL BROADCASTING 



Compiled by BROADCASTING, Jan. 2 








ON AIR 


CPS 


TOTAL APPLICATIONS 


Lie. Cps, 


Not on air 


for new stations 


AM 3,745 58 


124 




550 




FM 1,051 27 


143 




167 




TV 512 64 


76 




126 




OPERATING TELEVISION 


STATIONS 








Compiled by BROADCASTING, Jan. 2 
















TOTAL 


VHF 


UHF 






TV 


Commercial 486 


90 






576 


Non-Commercial 47 


21 






68 1 


COMMERCIAL STATION 


BOXSCORE 








Compiled by FCC Nov. 30 










AM 


FM 




TV 


Licensed (all on air) 


3,741 


1,038 




512 


Cps on air (new stations) 


61 


40 




66 


Cps not on air (new stations) 


122 


138 




74 


Total authorized stations 


3,924 


1,216 




659 


Applications from new stations (not in hearing) 


295 


148 




49 


Applications for new stations (in hearing) 


204 


13 




59 


Total applications for new stations 


499 


161 




108 


Applications for major changes (not in hearing) 


331 


97 




43 


Applications for major changes (in hearing) 


57 


3 




9 


Total applications for major changes 


388 


100 




52 


Licenses deleted 


1 







1 


Cps deleted 


1 


4 




1 


1 Includes 3 stations operating on unreserved channels. 









BROADCASTING, January 7, 1963 



81 



CLASSIFIED ADVERTISEMENTS 

(Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) 

• SITUATIONS WANTED 20f per word — $2.00 minimum • HELP WANTED 25£ per word — $2.00 minimum. 

• DISPLAY ads £20.00 per inch— ST A TIONS FOR SALE and WANTED JO BUY STATIONS advertising require display 
space. 

• All other classifications, including Employment Agencies, etc., 300 per word — $4.00 minimum. 

• No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. 

Applicants: I£ transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, 
etc., sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or return. 



RADIO 



Help Wanted — Management 



Detroit . . . sales management, with proven 
record of sales, who loves the . challenge of 
selling. Excellent opportunity with top in- 
dependent. Complete resume please. Box 
584R. BROADCASTING. 



Wanted immediately experienced sales man- 
ager for Rochester, N. Y. area station. Ex- 
cellent salary. Send photo and full par- 
ticulars. Box 100T, BROADCASTING. 

5% net profit ownership, $150.00 guaranteed 
weekly salary, hospitalization, car expenses, 
etc. For best combo manager-lst class ticket 
engineer in country. Limited air work, 
too. Better be tops in sales, promotion, en- 
gineering and complete management or 
don't bother replying. Box 32T, BROAD- 
CASTING. 



Sales 



Competitive established adult appeal 1 kilo- 
watt mid Atlantic major city. Guarantee in 
accordance experience and ability against 
15% plus incentives. Realistic potential 15 
to 20 thousand income per year. References 
will be checked. Box 76T, BROADCASTING. 



Established Chicago station is expanding 
its sales staff. This is the opportunity of a 
lifetime if you are experienced in Chicago 
radio sales. We will guarantee 5 figure in- 
come, plus commissions, bonuses, hos- 
pitalization, etc. Write details. All replies 
held in strictest confidence. Box 86T, 
BROADCASTING. 



Salary plus commission, liberal mileage al- 
lowance, paid hospitalization insurance, 
group life, retirement plan, cartridge tape 
equipped. If you can do country music show 
we talk better. KMMO, 1000 watts, Marshall, 
Missouri. 



Upper midwest, medium market multiple 
ownership operation is seeking experienced 
salesman. Excellent opportunity for the 
right man. Box 7T, BROADCASTING. 

Commercial manager needed by established 
newspaper owned station. Prefer a man 
with announcing experience and a desire to 
live in a small city. Salary open. Send re- 
sume, references and tape to James W. 
Poole, Manager, WFLS, Fredericksburg, 
Virginia. 



New Opportunities, sales personnel. 650 sta- 
tions nationwide. Broadcast Employment 
Service, 4825 10th Ave. So. Minneapolis 17, 

Minnesota. 



Announcers 



Virginia daytimer independent has opening 
for top notch announcer with personable 
and ideas. Good pay, good working condi- 
tions. Box 1A. BROADCASTING. 



Good staff man with versatility. Newscast- 
ing ability a must. Basic pop music, with 
no rock and roll. WLAG, LaGrange, Georgia. 



Announcer for long established Virginia full- 
time station in small market. Position offers 
security and many benefits. Will consider 
recent broadcasting school graduate with 
top ability or man with light experience. 
This is a settled, hardworking, friendly op- 
eration, and we want a man with the same 
qualities. Box 9A, BROADCASTING. 



Good men, good pay. All degrees experi- 
ence. Many openings. Write, Broadcast 
Employment Service, 4825 10th Ave So. 
Minneapolis 17, Minnesota. 



Help Wanted— (Cont'd) 



Announcers 



Florida daytimer needs announcer with first 
class license. Permanent position, with rap- 
idly growing organization. Box 8A, BROAD- 
CASTING. 



Announcer . . . that can write some copy. 
5000 watt station in eastern Carolina. Send 
resume, tape, picture immediately. Box 62T, 
BROADCASTING. 



Midwest kilowatter has desirable opening 
for a showmanship announcer. Must be 
familiar with both modern and adult music, 
be able to keep things moving with tight 
production, sell on the air for advertisers, 
help create big sound for progressive es- 
tablished full time station. Excellent pay 
for a top notch man; straight time and 
temperature men need not apply. Box 85T, 
BROADCASTING. 



Experienced announcer wanted by Illinois 
kilowatt good music station for deejay work 
plus news gathering and writing. Excellent 
starting salary, many extra benefits for 
mature man with proved ability. Personal 
interview necessary. List age, experience, 
educational, family status, detailed experi- 
ence. Box 94T, BROADCASTING. 



Immediate opening (Jan. 14, 1963) for morn- 
ing announcer with pleasant, mature voice 
and 1st class license. Good opportunity 
for man who can follow tight format on 
good music station located in major Mich- 
igan market. No rock and rollers or drifters. 
Rush tape and resume immediately. Box 
103R, BROADCASTING. 



Announcer, board operator. Strong on news. 
WVOS, Liberty. New York. 



Green Mountain Radio Inc., now accepting 
applications for staff of revived station. 
Openings for two staff announcers, news 
man and copy writer announcer. Send tape 
and resume to Box 190, White River Jet., 
Vt. 



Combination engineer, first class, and sports 
announcer. Great opportunity for right man. 
Send photo, tape, letter, age, education, 
experience and salary. James Deegan, 4602 
Tioga, Duluth, Minn. 



Wisconsin station going 5 kw needs an- 
nouncer with first phone. Good music 
operation top station in market. Send tape, 
resume and photo to Don C. Writh, Man- 
ager, WNAM, Neenah, Wisconsin. 



Morning man. Must have radio background. 
1 kw wants adult sound for a booming 
market. State experience and salary needed 
in first reply. Would like applicants from 
midwest region. Contact Tim Spencer, P.D., 
KJCK. Junction City, Kansas. 



Announcer with first class ticket. WAMD, 
Aberdeen, Maryland. 



Wanted: staff announcer for fast-paced 
good music, CBS affiliate. Send tape, pic- 
ture and resume to WANE, Radio, Fort 
Wayne, Indiana. No phone calls please! 



D.J. wanted. Top modern station in mod- 
erate size New England market. Sent tape 
to Box 13A, BROADCASTING. 



Help Wanted— (Cont'd) 



Announcers 



Imeriate opening for both experienced an- 
nouncer and newsman. Small market station 
expanding staff. Resume, Tape and photo to 
Box 261, Williamson, West Virginia. 



Michigan regional radio station needs staff 
announcer immediately. Good modern 
sound, standards, albums, big band sound, 
the best of the top pops. Mature delivery, 
deep, voice wanted. Excellent employee 
benefits and advancement opportunities. 
Send resume and music, news, commer- 
cials tape to Box 5T, BROADCASTING. 
Interview in Michigan a must before posi- 
tion is filled. 



Immediate opening top rated kilowatt op- 
eration in \ z million market. Seeking good 
middle of road announcer with first ticket. 
Suburban living, pleasant community near 
two large eastern cities. Rush tape, re- 
sume, salary expected. Box 24T, BROAD- 
CASTING. 



Morning personality needed by established 
newspaper owned station. We desire a man 
with a pleasant voice and mature delivery. 
Sales experience helpful. Salary open. Send 
resume, references and tape to James W. 
Poole, WFLS, Fredericksburg, Virginia. 



Expanding staff! Minimum $100 per 40 hour 
week to start. Need good announcer with 
first ticket no maintenance. Big band, mod- 
ern format. No. 1 in 2 station market 
area. Permanent. Good future with grow- 
ing station. Drifters need not apply. Send 
tape, resume, WMHI, RT 5, Frederick, 
Maryland. 



Announcer, with 1st ticket, male or female, 
for New Hampshire smooth-sound day- 
timer, $100 weekly. Box 326R, BROADCAST- 
ING. 



Experience, ability, with morning man po- 
tential. Needs self starter to advance. Stable 
modern station in Mid Atlantic suburb. 
Send picture, resume, tape, salary desired. 
To Box 27A, BROADCASTING. 



Top Chain continually on lookout for top 
airmen with format experience. Believable 
personality, and creativity important quali- 
fications. To be considered send tape and 
resume to Box 52A, BROADCASTING. 



Announcer-newsman. New Jersey. Must 
have local news experience. Box 54A, 
BROADCASTING. 



Morning man, experienced. East coast. Well- 
established non-format station, strong on 
local programming. Box 53A, BROADCAST- 
ING. 



Wisconsin regional station wants bright 
morning man with 1st phone. New building 
and equipment. Tape and resume WDUX, 
Waupaca. 



Announcer, first phone, for fast paced day- 
timer. Some maintenance necessary. Send 
tape, resume, salary expected. WEBO, 61 
North Avenue, Owego, New York. 



Announcer with 1st class ticket — must be 
good air man. Top salary for right man 
interested in growing with new 5000 watt 
station covering thumb of Michigan. Send 
tape, resume, photo to Box 1530, Lapeer, 
Michigan. 



82 



BROADCASTING, January 7, 1963 



Help Wanted— (Cont'd) 



Situations Wanted— (Cont'd) 



Situations Wanted— (Cont'd) 



Technical 



Chief engineer, Southeast. Regional fulltime 
DA night. 10 kw fm. Send complete resume 
including expected salary. Box 37A, 
BROADCASTING. 



Engineer for 10 kw daytime station, fastest 
growing station in great southwest. Number 
one in market, is the undisputed leader and 
offers unsurpassed working conditions, 
equipment nearly new and adequately main- 
tained, we don't cut corners write or phone 
on Wednesday, Thursday, Friday, Bill 
Dahlsten, General Manager, KAWA, Box 
482, Waco, Texas. Phone PLaza 4-1488. 



Chief Engineer for WVOS, Liberty, New 
York. Good salary. 



Experienced male tv copywriter to head 
continuity department. Must be top quality 
and hard worker. Progressive television 
station in heart of Minnesota's vacationland 
. . . wonderful place to live. Great op- 
portunity for right man. Prefer resident of 
upper midwest. Write Box 57R. BROAD- 
CASTING. 



Good music network affiliate needs stable, 
experienced chief. Box 82T, BROADCAST- 
ING. 



Radio, TV, Combos, technicians. Apply to- 
day. Broadcast Employment Service, 4825 
10th Ave. So. Minneapolis 17, Minnesota. 



Production — Programming, Others 



Copy writer, male or female. Air work and 
sales opportunity, too, if qualified. WLAG, 
LaGrange, Georgia. 



Wanted program director-aggressive station 
with quality production seeks program di- 
rector who really knows music and can 
direct staff with a bright up beat format of 
the best standards and the best of current 
tops. Growing progressive kilowatt full 
time in down station Illinois, metropolitan 
area, is willing to pay above average salary, 
but expects to get choice man. Write Box 
24A, BROADCASTING with references de- 
tails as to training, experience and avail- 
ability for interview. 



Electronics instructors. To train an FCC 
licensing teachers. Teaching experience not 
essential. Must relocate. Openings in na- 
tion's principal cities. Apply by mail only. 
Elkins Institute of Radio and Electronics, 
Inc., 2603 Inwood Road, Dallas 35, Texas. 



Need a man who can edit speech and music 
tape, record outside events, hold first phone 
with or without maintenance, announces 
and board. I'll take a man who can do any 
three of the above properly. We have a good 
job for a hard worker. You can start 
tomorrow. Send full details to Jerry 
Grainger, Program Director, WWCA, Gary, 
Indiana. 



Graduate assistants for teaching and radio 
television station production. School of 
Speech, Ohio University, Athens, Ohio. 



RADIO 



Situations Wanted — Management 



Minow to Henry to Cox!! No use arguing 
with the umpire after the play is over. Con- 
vince him you can combine commercial ac- 
ceptance with community acceptance. Twen- 
ty years with one of nations' best stations 
qualifies me to run your's or take key group 
programming role. Prefer incentive plan 
Box 3A, BROADCASTING. 



Management 



Virginia broadcaster, 27, married, draft 
exempt, 10 years announcing. Experience in 
programming, sales, continuity, tv award 
winning newscaster. Desire small station 
management opportunity. Presently em- 
ployed. Bob Fulcher, 144 DuPont Circle, 
Waynesboro, Virginia. 



Attention: major/medium market stations: 
Aggressive, successful small station man- 
ager 34, seeking advancement. Solid back- 
ground, college grad., family. Interested in 
management, programming, sales, promo- 
tion. Air work if necessary. Box 19A, 
BROADCASTING. 



Sales 



Radio tv sales experience. Available im- 
mediately. Position with future desired. Box 
47A, BROADCASTING. 



Top salesman for loot. Four years in large 
southern market. Desires change to larger 
kw west or southwest, preferred. Only 
permanent connection considered. Box 50A, 
BROADCASTING. 



Announcers 



DJ, 5 years experience, top flight personal- 
ity type. Formerly news director, dj. Now 
performing duty as program director, dj. 
Veteran, married. 27. I know modern for- 
mat. Box 2A, BROADCASTING. 



Negro announcer. The talk of your town 
will be the tall man with big wonderous 
voice. Mature, broadcasitng school and col- 
lege graduate. Creative writer. Box 4A 
BROADCASTING. 



Experience staff announcer wishes to locate 
in Michigan or surrounding area. Deep voice 
with smooth commercial and news delivery. 
Professional musician. Married. Box 6A 
BROADCASTING. 



Announcer, tight production, mature voice. 
Veteran, dependable, want permanent posi- 
tion. Box 10A, BROADCASTING. 



DJ. Professional swinger for tight station. 
Young, Versatile. Cheerful. Reliable. Box 
38, BROADCASTING. 



DJ. Popular adult programming. Production 
gimmicks. Now employed. Seeks growth. 
Box 39T, BROADCASTING. 



First phone D.J. needs job. Age 20, year 
experience, married, draft exempt. Ron 
Romero, 1700 Ida, Arlington, Texas. CR 5- 
0874. 



Whose that warm relaxed personable guy, 
looking for decent music station? Whv that 
little ole announcer is me! Box 72R, BROAD- 
CASTING. 



Air personality now working adult pro- 
grammed formula operation major south- 
west market. Some TV. Versatile, dedicated. 
Excellent broadcast history, references. A 
real pro. Consider midwest only. Box 87T, 
BROADCASTING. 



First phone, announcer, some sales and 
management experience. Willing to relocate 
. . . top earnings so far, $100.00 per week. 
F. C. Morgan, 806'/2 West Second, Pratt, 
Kansas. 



Announcer with first phone desires mid- 
west location if possible. News, commercials, 
d.j. shows. Box 16A, BROADCASTING. 



Announcers 



Personality tv staffer. Bandstand show, top 
ratings, excellent references, relocate major 
markets. Box 20A, BROADCASTING. 



Merry morning man: Seasoned skillful 
humor; alert delivery, production. $150. 
Box 21A, BROADCASTING. 



Announcer, dj, first phone. Experienced, 
authoritative sound, available, will relocate. 
Box 31A, BROADCASTING. 



Inexperienced first phone seeks learning 
grounds. 22, married, draft free. Willing to 
work and learn. Available immediately. Box 
32A, BROADCASTING. 



Experienced anncr-salesman (radio-tv) seeks 
change single, 28, mobile. Box 38A, BROAD- 
CASTING. 



Hal Willard willing to consider your prop- 
osition. Available Feb. 11. Box 43A, BROAD- 
CASTING. 



Single, university trained announcer. 3rd 
phone. Some commercial experience, but 
need more. Seeking position with good 
music station in midwest preferably, Ohio. 
But will relocate anywhere. Available im- 
mediately. Box 44A. BROADCASTING. 



150 miles of Philadelphia. 3 years of dj, 
news, production voices. Humorous ap- 
proach. Veteran. Box 48A, BROADCAST- 
ING. 



Female-versatile, ambitious, pleasant, single, 
twenty. Two years college, type, emceeing 
and library experience. Broadcasting, charm 
school graduate. Prefer midwest. 2036- 169th 
Street, Hammond, Indiana. 



Hello out there in radio land. On the air 
I sound like I've never seen the inside of 
a top 40 radio station, but luckily the rat- 
ings show I have. I want to move south. 
Married, two children. Experienced, refer- 
ences. Tape on request. P.S. first phone 
and know how to use it. $125 week. Avail- 
able immediately. Sonny Limbo, WAKY 
Radio, Louisville, Ky. 



Technical 



Transmitter operator, first ticket, some ex- 
perience. Permanent position with progres- 
sive small station desired. No announcing. 
Box 26A, BROADCASTING. 



Engineering supervisor desires chiefs posi- 
tion. Strong design, installation, and main- 
tenance background. Major market radio 
and television experience. First phone. 
Available February 1, 1963. Box 45A, 
BROADCASTING. 



Production — Programming, Others 



10 Years, radio and tv. Top markets. An- 
nouncer and p.d. Top Top ratings. Excel- 
lent references, college, personality. Bright 
style. Solid salesman. Relocate. Currently 
employed. Box 5A. BROADCASTING. 



Have political science background from city 
planning to Soviet foreign policy: News 
background in reporting, writing, film edit- 
ing, assigning, producing specials: Want re- 
porting or documentary position with sta- 
tion that cares about news. Box 14A, 
BROADCASTING. 



Children's comedian interested in developing 
top children's show in major tv market. 
Highest professional and character refer- 
ences. Pics and brochure available. Box 
15A, BROADCASTING. 



BROADCASTING, January 7, 1963 



8? 



Situations Wanted — (Cont'd) 



Situations Wanted — (ConPd) 



For Sale 



Production — Programming, Others 



Here! if you're a general manager . . . 
neither an Alice-sit-by-the-fire nor a Paul 
Pry, heed these words: We are two guys 
given to doing good stuff; taking a one- 
lunger in a top 50 market by the throat, 
and wrenching the devil from sixth in a 
four-station lash-up to number one in jig- 
time.* Mayhape can do same for you. Won't 
send tape, but will bring one, wrapped 
in plain brown paper, upon request of 
invitation to lunch, etc. Boss knows not of 
this ad, nor will you when we leave you. 
Your managerial jerkin bulging with fat 
hoopers.** Turning to hide wry smiles, we 
remain Box 97T, BROADCASTING. 
*Pretty Quick **Little Green Bugs 



Major markets only, dynamic personality 
with 6 years as PD, wants air show and/or 
pd position. Top 40 only. Box 49A, BROAD- 
CASTING. 



TELEVISION 



Help Wanted— Sales 



Tv sales opportunity. VHF station in major 
Pennsylvania market seeks experienced 
salesman. This is a solid opportunity with 
good base salary and incentive. Applicants 
with at least three years television sales ex- 
perience send resume and photo to Box 56T, 
BROADCASTING. 



Technical 



Engineering supervisor for New England 
VHF. State qualifications, experience and 
salary requirements in first reply. Box 23A, 
BROADCASTING. 



Production — Programming, Others 



Promotion manager for moderate size UHF 
market. New England area. Starting salary 
$6500. Send resume to Box 12A, BROAD- 
CASTING. 



Promotion assistant with eastern medium 
market station, group owned. Some radio 
and TV experience preferred. Write in 
confidence. Box 22A. BROADCASTING. 



Production manager. Live programming ex- 
pansion creates opening for top flight pro- 
duction man with creative abilities and 
thoroughly grounded in all production 
techniques. Prefer versatile man with di- 
recting experience and who is a good per- 
former in his own right with capabilities 
to assume additional administrative re- 
sponsibilities. All replies strictly confidential. 
Box 41A, BROADCASTING. 



Exceptional opportunity for energetic male 
television writer. The man chosen must be 
capable of writing creative copy in volume. 
He should be a self starter because of op- 
portunity for advancement. Excellent start- 
ing salary, five day week plus all company 
benefits. A personal interview will be re- 
quired. Send sample copy, recent photo, 
and complete resume to: Robert Smith, 
Program Director, WTVO TV, Rockford, 
Illinois. 



Newsman for dual city am-tv operation. 
Writing gathering air work. Send resume, 
picture, film or tape to Bob Johnson, News 
Director, WSAZ AM-TV, Huntington, W. Va. 



Tv salesman billing \% million local sales — 
medium large market seeks sales manage- 
ment or larger market. Box 58A, BROAD- 
CASTING. 



Announcers 



Attractive, experienced newsman, 29, New 
York and international background wants 
broadcasting reporting. Box 18A, BROAD- 
CASTING. 



Announcers 



Quality, employed tv announcer. Nine years, 
all phases. Strong news, commercials. Mar- 
ried relocate. Box 29A, BROADCASTING. 



Experienced on camera anncr., salesman in 
metro city single, 28, Box 39A, BROAD- 
CASTING. 



Two man comedy team for kiddie show. 
Also dance parties. Box 40A, BROADCAST- 
ING. 



Technical 



1st phone desires permanent position, 
transmitter operator and maintenance. 
California or Pacific northwest. Will con- 
sider any location if good opportunity. Box 
25A, BROADCASTING. 



Chief engineer or supervisor position de- 
sired. 14 years tv, 8 years as chief. All 
phases. Box 28A, BROADCASTING. 



Experienced all phases tv studio operations 
and production especially camera opera- 
tion and techniques directing technical di- 
recting audio consoles lighting telecine and 
floor manager duties. Graduate RCA TV 
Institutes, New York. Box 42A, BROAD- 
CASTING. 



Television technician with 1st phone, and 
A.A.S. degree in radio and television pro- 
duction and programming, looking to ap- 
ply experiences to television, have experi- 
ence in film. Prefer northeast locale . . . 
but for good opportunity will travel. Box 
41T, BROADCASTING. 



Production — Programming, Others 



Versatile tv broadcaster, major market his- 
tory in programming, production, announc- 
ing. Rich adult radio background also. Ex- 
cellent references. Currently employed. 
Seek permanent position in tv, radio or 
combination in midwest. Box 93T, BROAD- 
CASTING. 



Program director, currently major market, 
looking for stability, permanance. Nine 
years experience every phase programming/ 
production. Creative, aggressive. 34, married. 
Box 30A, BROADCASTING. 



Production manager, producer director. 
Seasoned professional. Stimulates best team 
operation. Tops present market. However, 
further advancement limited do to slow 
turnover. Strong administrative back- 
ground. College, no drifter. Seven years 
same organization. Box 46A, BROADCAST- 
ING. 



Available immediately. Fourteen years con- 
tinuous experience in the third and fourth 
markets with three major corporations. 
Box 51A, BROADCASTING. 



Equipment 



GE fm frequency modulation monitor. Box 
64T, BROADCASTING. 



Will buy or trade used tape and disc record- 
ing equipment — Ampex, Concertone, Magne- 
cord, Presto, etc. Audio equipment for sale. 
Boynton Studio, 10 B Pennsylvania, Tucka- 
hoe, N. Y. 



Equipment 



Am, fm, tv equipment Including transmit- 
ters, orthicons. iconoscopes, audio, moni- 
tors, cameras. Electroflnd, 440 Columbus 
Ave., N.Y.C. 



Xmlsslon Line; Teflon insulated, 1%" rigid, 
S1.S Ohm flanged with bullets and all hard- 
ware. New — unused. 20 toot length tor 
$40.00. Quantity discounts. Stock list avail- 
able. Sierra-Western Electric, 1401 Middle 
Harbor Road, Oakland 20, California. Tem- 
plebar 2-3527. 



Gates MO 2639 modulation monitor NEW 
$275. Jones-micromatch directional coupler 
3V 8 line, new $100. Calbest multiplex moni- 
tor $200. Frequency meter 85-1000 mc $100. 
REL fm frequency modulation monitor $450. 
1%" coax Andrew 561 $1 per foot. Box 65T, 
BROADCASTING. 



Gates BFIA fm transmitter. 1000 watts. 
Esceiter in excellent condition and can be 
used as 250 watt transmitter. Final needs 
modification for change of tubes. Have parts 
for modification. Sell for $1250.00 FOB. Also 
2 used 4 X 500F Eimac tubes and 3 new 
4 X 500A tubes to sell. WLAG-FM, Drawer 
189, LaGrange, Georgia. 



Unlimited funds available for radio and tele- 
vision properties. We specialize in financing 
for the broadcasting industry. Write full 
details to KSAN Radio, 1111 Market Street, 
San Francisco, California, Attention: Mr. 
Richard Osborne, Executive Assistant to the 
President. 



Thermometer, remote electrical; used by 
over 100 stations, enables announcer to 
read the correct outside temperature from 
mike position. Installed in less than an hour. 
Send for brochure. Electra-Temp. Co., Box 
6111, San Diego 6, Calif. 



Commercial crystals and new or replace- 
ment crystals for RCA, Gates, W. E. Bliley 
and J-K holders, regrinding, repair, etc.. 
BC-604 crystals and Conelrad. Also A. M. 
monitor service. Nationwide unsolicited 
testimonials praise our products and fast 
service. Edison Electronic Company, Box 
31, Temple, Texas. 



Film scratches and dirt showing on your 
tube? A lot of stations got rid of them by 
using Piclear — You can too. Piclear, Inc.. 
450 Weaver Street, Larchmont, N. Y. OW 
8-0258. 



Rec-O-Cut Imerial disc cutter. Two lead 
screws, disc's. Like new. Midwest owner. 
$200.00. Box 35A. BROADCASTING. 



For sale— 2 perfectone tape players made 
by Audiomation Laboratories, plus Auto 
Control Amplifier. 3 3 ,i and inches per 
second, handles up to 14 inch reels. For 
standard rack. Used, fair operating condi- 
tion. Reasonable. Write Chief Engineer, 
KIUP, Box 641, Durango, Colorado. 



Several 250 watt AM, 1 kw AM transmitter. 
Prices from $200 up. Also 1000 . . . 3000 
. . . and 10,000 watt fm transmitter. Priced 
from $750 up. Brand new RCA 12 Bay FM 
antenna, tuned for 105.9 megacycles with 
deicer . . . $6000. For complete details 
write or call: Mr. Al Timms, ITA Electronic 
Corp., 130 E. Baltimore Avenue, Lands- 
downe. Pa. 



Electronic test equipment bought and sold. 
A-OK Electronics, P. O. Box 38350. Holly- 
wood California, Hollywood 5-8774. 



Miscellaneous 



Commercial productions. Top announcers. 

Satisfaction guaranteed. Special $3.50, $4 tor 
$10.00. 270 N. Crest Chattanooga, Tennessee. 



TELEVISION 



Situations Wanted — Sales 



WANTED TO BUY 



84 



BROADCASTING, January 7, 1963 



Miscellaneous — (Cont'd) 



INSTRUCTIONS— (Cont'd) 



RADIO 



30,000 Professional Comedy Lines! Topical 
laugh service featuring deejay comment, 
introductions. Free catalog. Orben Comedj 
Books, Atlantic Beach, N. Y. 



"Deejay file." Quotes, kickers, liners, record 
info, hints. Complete program package for 
deejays and P.D.'s. $10.50. Del Mar Radio 
Features, P. O. Box 61, Corona Del Mar, 
California. 



Religious time now available. Reasonable, 
W-RIP. Chattanooga, Tennessee. 



Special rates to Christian religious broad- 
casters 8 AM to 9 AM. WTOS, Milwaukee 
13. Wisconsin. 



INSTRUCTIONS 



FCC first phone license preparation by 
correspondence or in resident classes. 
Grantham Schools are located In Hollywood. 
Seattle, Kansas City and Washington. Write 
for our free 40-page brochure. Grantham 
School of Electronics, 1505 N. Western Ave., 
Hollywood 27, California. 



Elkins training now In New Orleans for FCC 
First Class License in 6 weeks. Nationally 
known for top quality theory and labora- 
tory Instructions. Elkins Radio School, 333 
Saint Charles, New Orleans, Louisiana. 



San Francisco's Chris Borden School of 
Modern Radio Technique. Graduates all 
over the country. 1st phone, DJ Instruction, 
placement. Free illustrated brochure. 259 
Geary St. 



"Are you cold?" Do you need a first phone? 
Sunny Florida, gulf beaches and an F.C.C. 
first phone in (5) five weeks "Guaranteed." 
Next class January 9th in beautiful Sara- 
sota, Florida. Living quarters provided. 
Latest teaching methods. Connected with 
modern 1000 watt commercial station. 958- 
5954 . . . 3044 Bay Street. 



Train now in N.Y.C. for FCC first phone 
license. Proven methods, proven results. 
Day and evening classes. Placement assist- 
ance. Announcer Training Studios, 25 W. 
43rd, N. Y. OX 5-9245. 



Announcing programming, console opera- 
tion. Twelve weeks intensive, practical 
training. Finest, most modern equipment 
available. G. I. approved. Elkins School of 
Broadcasting, 2603 Inwood Road, Dallas 35, 
Texas. 



Jobs waiting for first phone men. Six weeks 
gets you license In only school with op- 
erating 5kw station. One price includes 
everything, even room and board. American 
Academy of Electronics, 303 St. Francis 
St., Mobile, Ala. 



Be prepared. First class F.C.C. license in 
six weeks. Top quality theory and labora- 
tory training. Elkins Radio License School 
of Atlanta, 1139 Spring St., N.W., Altanta, 

Georgia. 



Since 1946. Original course for FCC first 
phone operator license in six weeks. Over 
420 hours instruction and over 200 hours 
guided discussion at school. Reservations 
required. Enrolling now for class starting 
January 9, April 24. For information, refer- 
ences and reservations, write William B. 
Ogden Radio Operational Engineering 
School, 1150 West Olive Ave., Burbank, 
California. 



Since 1937 Hollywood's oldest school de- 
voted exclusively to Radio and Telecom- 
munications. Graduates on more than 1000 
stations. Ratio of jobs to graduates approxi- 
mately six to one. Day and night classes. 
Write for 40 page brochure and Graduate 
placement list. Don Martin School of Radio 
and Television Arts & Sciences, 1653 North 
Cherokee, Hollywood. California. 



FCC first phone license In six weeks. 
Guaranteed instruction in theory and 
laboratory methods by master teachers. 
G. I. approved. Request free brochure. 
Elkins Radio License School, 2603 Inwood 
Road, Dallas, Texas. 



Elkins Radio License School of Chicago — 
Six weeks quality instruction in laboratory 
methods and theory leading to the F.C.C. 
First Class License. 14 East Jackson St., 
Chicago 4, Illinois. 



Sales 



MOVE UP!! 

We're a big station in a major market 
and what we say makes lots of dollar 
sense to a solid salesman. 
If you are interested, reach us fast 
with a resume. 

BOX 7 IT, BROADCASTING 



WANTED 
REGIONAL SALES 
REPRESENTATIVES 

Distributor is seeking three qualified 
men to handle Eastern, Midwestern, and 
Western sales of former network tele- 
vision series. Stock includes 52 new 
videotapes, produced expressly for syn- 
dication. Several markets already sold. 
Excellent client history. Prefer appli- 
cants with established knowledge and 
contacts in their markets. Excellent 

commissions. 
Marcus Advertising Agency, Inc. 
3134 Euclid Avenue 
Cleveland 15, Ohio 



Announcers 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiu 

WANTED: 

g A good guy morning man with m 

m showmanship, tight production j§ 

g needed immediately for number § 

s one station in top 20 market, m 

m Personable top 40 format with m 

jj wide appeal. 6-9 A.M. Monday § 

g through Friday, 6-12 Saturday, |f 

m and to work with production de- §| 

m partment. AFTRA Union, excel- § 

H lent employee benefits and ad- g 

g vancement opportunities. Send g 

g resume, salary expected and mu- g 
g sic and commercial tape to : 
Box 57A, BROADCASTING 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiw 

Production — Programming, Others 



CREATIVE PROGRAM PRODUCER 
ANNOUNCER 
CREATIVE COMMERCIAL 
PRODUCER & NEWS WRITER 

We need two men of excelt. Exper. & 
mature quality to round out a top staff 
by Feb. 1. Strictly a growth opport. in 
specially built & designed exclusive FM- 
MPX. If you want a top operation 
name your price in letter and tape. 
KRGN-FM, 310 Fremont Street, 
Las Vegas, Nevada. 



Situations Wanted — Announcers 



HAVE FIRST PHONE 

college degree in business, Elkins grad- 
uate. Army service. Want job to learn 
all phases of radio. Married, twenty- 
four years old. 
Write or Call Richard A. Share, 
Cleveland, Tennessee. 
GReenwood 6-5545. 



TELEVISION 



Help Wanted— Sales 



PRIME AVAILABILITY FOR 
EXPERIENCED, AGGRESSIVE, 
ENTHUSIASTIC 
TIME SALESMAN!!!! 

Excellent opportunity for ad- 
vancement in group operation. 
Major Midwest Market. 

Box 70T, BROADCASTING 



Production — Programming, Others 



iBIIIBIIinilllBIIIBIIIBIIIIBillBIIIIBtlllBfBIIIBIIIII 

OPPORTUNITY FOR 
EXPERIENCED ARTIST 

= opportunity for experienced creative 

_ television artist in major central east 

H coast market. Must be accomplished two 

I dimensional artist in all respects. Three 

H dimensional design and construction ex- 

I perience desrable, but not essential. Job 

_ offers maximum artistic freedom. 

Box 69T BROADCASTING 



5lBIIIBII!BIIIBIIIBIB!IIBIIIBIII!B!!IBIIIIBIBIIIIB 



Miscellaneous 



PHOTO BLOWUPS 

Promotion dramatized with our giant 
photo displays from your copy. More 
stations annually use our effective nation- 
wide service. Price list on request. Dis- 
play art since 1899. 
STITES PORTRAIT COMPANY 
Shelbyville, Indiana 



BROADCASTING, January 7, 1963 



B5 



Miscellaneous — (Cont'd) 



BUSINESS OPPORTUNITY 



Continued from page 81 



WANTED 

Information regarding Rose and/or 
John F. McBride. Probably selling to 
stations a "Save a Child's life Safe- 
ty Campaign." Place collect call to 
J. D. Hill, KSSS, Colorado Springs. 
ME-4-5511. 



GOSPEL RADIO NETWORK 

1520 Main St. 
Puyallup, Washington 
• • • • 
PAID RELIGION 



INSTRUCTIONS 



uiiiuiiiiiiiiinoii ciiiitminiimiiiiimniminnamta inii^j 

RADIO-TV ANNOUNCING 

COURSES § 



ENGINEER & 1st FONE 
COURSES 

Active Placement Service. 
Attention Managers: A few Outstanding 3 
Announcers now available for radio-tv. j= 



| KEEGAN TECHNICAL INSTITUTE | 

"Since 1947" 
I 207 Madison, Memphis, Tenn. 
iiic)iiiiiiiiiiiic]iiiiiiiiiiiit]iiiiiiiiiiiiniiiiniiiinniiiiiiiimi[]iiiiiiiiimf 



EMERSON COLLEGE 



Fully accredited liberal arts 
college. Specialization in 
radio, TV, theatre arts, 
speech, speech and hearing 
therapy. B.A., B.S., M.A., 
M.S. degrees. Day, evening, 
summer sessions. Broad- 
casting, announcing, writ- 
ing, radio and TV produc- 
tion. Electronic production 
studio, theatre, FM radio 
station, speech and hearing 
clinic. Outstanding oppor- 
tunities for nchieving pro- 
fessional competence in 
acting, directing, and script 
writing for radio and TV. 
Coed. 81st year. For cata- 
log write: Director of 
Admissions. 

EMERSON COLLEGE 
303 Berkeley St., Boston 16 




WANTED TO BUY 



Station 



RADIO STATION 
in Midwest in market of 10,000 plus, 
with good spots and agriculture poten- 
tial. Will make home where purchase 
is made. Will acknowledge all replies. 
Box 34A. BROADCASTING. 



b;"iMn!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiii!iiiiiiiiiii!iiii^ 

| Unusual circumstances make ma- | 

| jority interest in long-established | 

| fulltime Class IV network radio | 

I station located in growing city in | 

| midsouth state available for im- | 

I mediate investment of $30,000 1 

| cash. Profits for November ex- j 

| ceeded $1900 and business is | 

| steadily increasing. Deal avail- | 

| able only to experienced broad- | 

| casters and must provide for | 

| present owners to retain minority 1 

| and operate, however, a compe- § 

I tent time salesman can gain em- j 

| ployment in addition to control. | 

| If interested write Box 68T, j 

| Broadcasting, give full details | 

| about yourself. Principals will | 

| contact you if you check out all | 

i right. | 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiii iimiiiiiiiiiiiniiiniiiiil 



For Sale 



Stations 



5 KW DAYTIMER 

serving diversified industrial, 
agricultural area of 150,000 in 
southern state. Priced under two 
times annual gross. Financially 
sound, experienced broadcaster 
can handle with $50,000 down. 
Box I7A, BROADCASTING. 



STATION FOR SALE 

Northwest Daytimer 1 kw. New 
equipment . . . good lease. Aver- 
age gross $45,000. Will take cash 
$40,000 & include acct. rec plus 
cash in bank. 
Write 36A, BROADCASTING. 



PACIFIC NORTHWEST 

Small commercial FM station. Profitable 
operation for owner-operator. Total 
price $24,000. Low down payment. 
Box 33A, BROADCASTING. 



STATIONS FOR SALE 

BEST HOLIDAY 
WISHES TO ALL! 

JACK L. STOLL & ASSOCS. 

Suite 600-601 6381 Hollyw'd Blvd. 
Los Angeles 28, Calif. HO 4-7279 



To buy or sell Radio and/or TV prop- 
erties contact. 

patt Mcdonald co. 

P. O. BOX 9266 - CL 3-8080 
AUSTIN 17, TEXAS 



Fla. 


single 


daytime 


$28 M 


terms 


Ariz. 


small 


fulltime 


78M 


29% 


Fla. 


medium 


power 


150M 


29% 


Fla. 


medium 


fulltime 


185M 


54M 


N.C. 


metro 


daytime 


125M 


50% 


Pa. 


metro 


daytime 


200M 


50M 



and others: 

CHAPMAN C 

I 182 W. Peachtree St., 



O M P A N Y 

Atlanta 9, Ga. 



86 (FOR THE RECORD) 



mod. of issues and request of Lakewood 
Bcstg. Service Inc. (KLAK), Lakewood. 
Colo., party respondent, made in its answer 
to motion for mod. of issues, and (2) on 
own motion, modified issues Nos. 6 and 7 
with respect to determinations as to 
whether Arvada is separate community 
from Denver. Action Dec. 27. 

■ Granted petition by Radio Corp. of 
America and National Bcstg. Co. and ex- 
tended time to Dec. 12 to respond to Philco 
Bcstg. Co.'s appeal from Examiner's order 
quashing latter company's subpena duces 
tecum in proceeding on NBC-RKO broad- 
cast transfers and related applications in 
Docs. 13085 et al. Action Dec. 27. 

ACTIONS ON MOTIONS 

By Chief Hearing Examiner James D. 
Cunningham 

■ Ordered that Examiner Chester F. 
Naumowicz Jr., in lieu of Annie Neal 
Huntting, will preside in proceeding on 
application of Southwestern Bcstg. Co. of 
Mississippi (WAPF), McComb, Miss.; pre- 
hearing conference is scheduled for Jan. 4 
and hearing for Jan. 17, 1963. Action Dec. 
26. 

■ Granted motion by Ressie M. Shelton 
to extent of dismissing, but with prejudice, 
her application for new am in Pilot Moun- 
tain, N. C, and retained in hearing status 
application of Tri-County Bcstg. Inc. 
(WIFM), Elkin, N. C. Action Dec. 26. 

■ Scheduled prehearing conference for 
Jan. 21, 1963, in Washington, D. C, and 
hearing for Feb. 25, 1963, in Vero Beach. 
Fla., in proceeding on application of R. M. 
Chamberlin for renewal of license of WAXE 
Vero Beach. Action Dec. 20. 

■ Scheduled prehearing conference for 
Jan. 18, 1963, and hearing for Feb. 6, 1963, 
in proceeding on application of Paul Dean 
Ford for new am in Casey, 111. Action Dec. 
20. 

By Hearing Examiner James D. Cunningham 

■ On own motion, reopened record and 
scheduled hearing conference for Jan. 7, 
1963, in matter of revocation of license and 
SCA of Carol Music Inc. for fm station 
WCLM Chicago, 111. Action Dec. 28. 

By Hearing Examiner Charles J. Frederick 

■ On own motion, continued Dec. 20 
further prehearing conference to Jan. 10, 
1963. in consolidated am proceeding on 
applications of The Greenwich Bcstg. Corp., 
Greenwich, Conn., et al. Action Dec. 20. 

By Hearing Examiner Arthur A. Gladstone 

■ Upon request by applicant, continued 
certain procedural dates and rescheduled 
Jan. 11 hearing for Feb. 20, 1963, in pro- 
ceeding on application of Avoyelles Bcstg. 
Corp. for new am in New Roads, La. Ac- 
tion Dec. 21. 

By Hearing Examiner Isadore A. Honig 

■ On own motion, continued from Dec. 
26 to Jan. 8, 1963. hearing in proceeding on 
applications of WKLM-TV Inc. and Cape 
Fear Telecasting Inc. for new tv stations 
to operate on ch. 3 in Wilmington, N. C. 
Action Dec. 20. 

By Hearing Examiner Annie Neal Huntting 

■ Granted petition by Peter-Mark Bcstg. 
Co., reopened record and received in evi- 
dence its engineering exhibit which is 
marked for identification as "Peter-Mark 
Exhibit No. 5," and closed record in pro- 
ceeding on its application for new am in 
Vandalia and that of Progressive Bcstg. 
Corp. for new station in Highland, 111. Ac- 
tion Dec. 28. 

By Hearing Examiner H. Gifford Irion 

■ Granted petition by Helix Bcstg. Co. 
and continued Jan. 7 hearing to Feb. 7, 
1963, in proceeding on its application for 
new am in La Mesa and that of Cabrillo 
Bcstg. Co. for new station in San Diego, 
both California. Action Dec. 28. 

By Hearing Examiner David I. Kraushaar 

■ Granted joint motion by applicants and 
made suggested corrections to transcript in 
Syracuse, N. Y., tv ch. 9 proceeding, and 
on own motion made certain other correc- 
tions. Action Dec. 20. 

By Hearing Examiner Forest L. McClenning 

■ On own motion, continued Jan. 4 pre- 
hearing conference to Jan. 7, 1963, in pro- 
ceeding on application of Dr. Charles H. 
Haggard and Kenneth R. Rogers for new 
am in Crystal City, Tex. Action Dec. 20. 

By Hearing Examiner Chester F. 
Naumowicz Jr. 

■ By memorandum opinion & order in 
proceeding on application of Pinellas Radio 
Co. for new am in Pinellas Park, Fla., 
scheduled certain procedural dates and 
ordered resumption of hearing for Feb. 4, 
1963. Action Dec. 21. 

BROADCASTING, January 7, 1963 



BROADCAST ACTIONS 
by Broadcast Bureau 

Actions of Dec. 31 

KFBC Cheyenne, Wyo. — Granted license 
covering increase in daytime power and 
installation of new trans. 

KAIT-TV Jonesboro, Ark.— Granted ex- 
tension of completion date to Feb. 20. 1963. 

■ Granted licenses for following fm sta- 
tions: WAXO Kenosha. Wis.; WKYF Green- 
ville, Ky. 

Actions of Dec. 28 
WLWM(FM) Nashville, Tenn.— Granted li- 
cense 

WXUR Media, Pa.— Granted license. 

WOHI East Liverpool, Ohio — Granted li- 
cense covering increase in daytime power, 
installation of DA-D and new trans. 

WION Ionia, Mich. — Granted license 
covering increase in day power, installation 
new trans, and DA-D. 

WGFA Watseka, 111.— Granted license 
covering changes in ant. pattern. 

WFAA-FM Dallas, Tex.— Granted license 
covering change in ERP. 

KFIF Tucson, Ariz.— Granted extension of 
authority to remain silent for period ending 
Jan. 31, 1963. 

WOHI East Liverpool, Ohio— Granted li- 
cense covering use of old main trans, at 
present main trans, location as aux. trans. 
(non-DA). 

WLRW (FM) Champaign, 111.— Granted 
mod. of cp to change type trans, and type 
ant.; remote control permitted. 

Actions of Dec. 27 

K70CM, K78AX York and Grand Island, 
both Nebraska — Granted licenses for uhf tv 
translator stations and specify type trans, 
for K78AX. 

WHVF Wausau, Wis.— Granted license 
covering use of old main trans, as aux. 
trans, at main trans, site. 

WATZ Alpena, Mich. — Granted license 
covering installation of new aux. trans, at 
main trans, location. 

KPBA Pine Bluff, Ark— Granted license 
covering installation of new trans. 

WSLS Roanoke, Va. — Granted license 
covering changes in DA, D system and DA 
pattern. 

WTVB Coldwater, Mich.— Granted license 
covering increase in nighttime power. 

WANE Fort Wayne, Ind. — Granted license 
covering increase in day power. 

WCLS Columbus, Ga.— Granted license 
covering change in hours of operation, in- 
stallation DA-N, move of ant. -trans, loca- 
tion and changes in ground system. 

WDAY Inc., Jamestown, N. D. — Granted 
cp for new vhf tv translator station on ch. 
2 to translate programs of WD AY-TV (ch. 
6) Fargo, N. Dak. 

KHDN Hardin, Mont.— Granted mod. of 
cp to change type trans.; make changes in 
ant. system; and change studio and remote 
control point location. 

■ Granted licenses for following am sta- 
tions: KXEX Fresno, Calif., and WJOR 
South Haven, Mich., and specify studio 
location. 

■ Granted licenses for following fm sta- 
tions: KUDU-FM Ventura, Calif.; WYCR 
York-Hanover, Pa.; KEEN-FM San Jose, 
Calif., and specify type trans.; KXOL-FM 
Fort Worth, Tex.; WSBT-FM South Bend, 
Ind.; WCOR-FM Lebanon, Tenn. 

■ Following stations were granted exten- 
sions of completion dates as shown: WDJK 
(FM) Smyrna, Ga., to March 25, 1963; 
WLVN Nashville, Tenn., to Feb. 28. 1963; 
WDOK Cleveland. Ohio, to June 26, 1963; 
KGON Oregon City, Ore., to June 5, 1963; 
WTCN Minneapolis, Minn., to Feb. 28, 1963; 
WGHQ Kingston, N. Y., to Feb. 28, 1963; 
KUMU Honolulu, Hawaii, to Jan. 27, 1963: 
KVIO Cottonwood, Ariz., to Jan. 31, 1963: 
WHOT Campbell, Ohio, to April 14, 1963; 
WCBM Baltimore, Md., to April 16. 1963; 
WLNG Sag Harbor, N. Y., to June 4, 1963: 
and WNOG Naples, Fla., to Feb. 28, 1963. 

Actions of Dec. 26 

WIVI Christiansted, V. I— Granted in- 
creased daytime power on 970 kc from 1 
kw to 5 kw, continued nighttime operation 
with 1 kw: and install new trans. 

KKAN Phillipsburg, Kan. — Granted in- 
crease in daytime power from 250 w to 1 
kw, continued operation on 1490 kc, SH, 
and install new trans.; remote control per- 
mitted: conditions. 

KGIN-TV Grand Island, Neb.— Granted li- 
cense for tv station. 

KTOW Sand Springs, Okla.— Granted li- 
cense covering increase in power and in- 
1 stallation new trans. 

WDNC-FM Durham, N. C— Granted li- 
cense covering change in type trans, and 
type ant. 

KFJB Marshalltown, Iowa — Granted li- 
cense covering installation of old main 
trans, as aux. trans. 



KRSN Los Alamos, N. Mex. — Granted li- 
cense covering increase in day power and 
installation new trans. 

WIRE Enterprise, Ala. — Granted license 
covering installation new aux. trans, with 
remote control operation. 

KPOI Honolulu, Hawaii — Granted cp to 
install new aux. trans, at main trans, loca- 
tion (in connection with new ant. system 
for main trans.). 

WMLO Beverly, Mass. — Granted cp to re- 
place expired permit for am station. 

K02CI, K03BI, Pioche and Ursine, both 
Nevada — Granted cps to replace expired 
permits for vhf tv translator stations. 

KPLI (FM) Riverside, Calif.— Granted ex- 
tension of authority to March 15, 1963, to 
remain silent. 

KTEM Temple, Tex.— Granted mod. of cp 
to change type trans. 

KJAY Sacramento, Calif. — Granted mod. 
of cp to change type trans. 

Actions of Dec. 20 
Kitzmiller TV Translators Inc., Kitzmiller, 

Md. — Granted cp for new vhf tv translator 



station on ch. 8 to translate programs of 
WJAC-TV (ch. 6) Johnstown, Pa. 

Kilauea Community Tv Assn., Kilauea, 
Hanalei, and Coast Guard Station, Kauai, 
all Hawaii — Granted cp for new vhf tv 
translator station on ch. 3 to translate pro- 
grams of KGMB-TV (ch. 9) Honolulu, 
Hawaii. 



Rulemakings 

PETITIONS FOR RULEMAKING FILED 

■ *KVIE Sacramento, Calif. — Requests 
amendment of Sec. 3.606 of rules so as to 
reserve ch. 46 at Sacramento for non-com- 
mercial educational use. Filed by Norman 
E. Jorgensen and Robert A. Woods. Re- 
ceived Dec. 18. 

■ New Jersey Educational Tv Corp. — Re- 
quests institution of rulemaking proceeding 
to allocate ch. *14 to Montclair, N. J., as an 
educational channel and re-assign chs. *41+ 
in Trenton and *52+ in Atlantic City, both 
New Jersey, as educational channels. Filed 
by Robert L. Heald. Received Dec. 19. 



UNIQUE 
OPPORTUNITY 

FOR AN ACCOMPLISHED TECHNICIAN 
IN ACOUSTICS AND SOUND! 

We seek a man of BROAD interests and ACCOM- 
PLISHMENT, with as many of these qualifications 
as we can find in one man: 

Knowledge in depth of sound equipment and 
amplification, use and upkeep. 

2 Knowledge of fine points of recording voice 
and music, adjusting and correcting for blend, 
pitch, etc. 

3 Knowledge in depth of acoustical solutions to 
audio problems in all types of theaters and halls. 

4 Some knowledge of stage management tech- 
niques. 

5 Free and willing to travel extensively. 

Those interested write or telephone: 

0LDSM0BILE DIVISION, GM CORP. 

Salaried Personnel Department 
Lansing 21, Michigan 

GENERAL MOTORS IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER 



BROADCASTING, January 7, 1963 



B7 




houh 



TELEVISION 

"ONCE UPON A DIME"-one-hour 
spectacular— 16mm, black and 
white, starring (alphabetically)- 
Morey Amsterdam, Pearl Bailey, 
Neville Brand, Richard Chamber- 
lain, Bing Crosby, Frank Gorshin, 
lionel Hampton, Don Knotts, 
Dean Martin, Dick Powell, Andre 
Previn, Juliet Prowse, Rose Marie, 
Soupy Sales, Connie Stevens, 
Dick Van Dyke, Cara Williams, 
Jane Wyatt and Ed Wynn. 

"INVITATION" — 15 min.-Docu 
mentary with Jane Wyatt and 
Dr. Frank C. Baxter. 

SPOTS—1 min., 40 sec. and 10 sec. 
—Featuring Bing Crosby, . Jack 
Bailey, Helen Hayes, Basil O'Con- 
nor, President of The National 
Foundation, and children assisted 
through the March of Dimes; 
plus— slides, cards, canisters and 
special copy. 

RADIO TRANSCRIPTIONS 

FIVE MINUTE MUSICAL SHOWS 

featuring Eddy Arnold, Chet 
Atkins, Diahann Carroll, Perry 
Como and Frank Gallup, George 
Maharis. 

CELEBRITY SPOTS-1 min., 30 sec. 
and 15 sec— by show business 
notables: Johnny Carson, Rose- 
mary Clooney, Bing Crosby, 
Robert Merrill, Garry Moore, 
Robert Taylor, Shelley Winters 
and Jane Wyatt. 

"DISCS FOR DIMES"-30 sec. dee 
jay specials featuring favorites 
such as Molly Bee, Tony Bennett, 
Rosemary Clooney, Nat King Cole, 
Jimmy Dean, Connie Francis, 
George Maharis, Delia Reese, 
Bobby Rydell, Leslie Uggams, 
Andy Williams. 

THE SPANISH SHOW-special five 
minute musical shows featuring 
Juan Garcia Esquivel, Machito, 
and Johnny Rodriguez and spots 
for Spanish language stations. 

Plus— Special for FM 
THE MARCH OF DIMES CONCERT 
HALL featuring Robert Merrill of 
the Metropolitan Opera plus a 
five minute musical show fea- 
turing George London. 

AND NEW THIS YEAR FOR FM 

Spots of 1 min., 30 sec. and 15 
sec, featuring Jerome Hines, 
George London, Robert Merrill 
and Rise Stevens. 

THE NATIONAL FOUNDATION 

franklin 0. Roosevelt, Founder 

800 Second Av., New York, N. Y. 
OXford 7-7700 
GEORGE P. VOSS, 

Vice Preside/)/ for Public Relations 




BROADCASTING, January 7, 1963 



OUR RESPECTS to Peter Storer 

Unique challenge: to create and build a new business 



In typical Storer tradition, Peter 
Storer, president of Storer Television 
Sales Inc., New York, within the last 
two years has demonstrated a talent for 
management that places him in the 
forefront in the second generation of 
broadcasting industry executives. 

His executive wings have passed the 
hardest test — the successful launching 
of a new business enterprise. Under- 
standably, he considers the growth 
record of STS his proudest accomplish- 
ment. "The opportunity to develop, 
create and build an organization like 
this," he noted in a recent interview, 
"was a unique challenge." 

Peter, the third son of George 
B. Storer, founder and chairman of 
Storer Broadcasting, was doing more 
than just upholding family standards 
when he was elected to start a new 
business. 

Well trained in management matters, 
he was ready to apply both sales experi- 
ence and an intimate knowledge of sta- 
tion operations. The sales arm opened 
July 1, 1961, as a smoothly functioning 
firm that could compare favorably with 
established representatives. 

Breaks In At Stations - A 1951 
graduate of the U. of Miami, with a 
degree in business administration, Peter 
had served in various capacities at five 
Storer stations and also worked for 
CBS Radio Spot Sales before assuming 
the helm of STS. 

Peter was born in Toledo, Ohio, on 
Aug. 12, 1928, which was just a few 
months after his father had acquired 
j WTAL, that city, and changed the call 
j letters to WSPD. The first in the 
i string of Storer stations, WSPD is still 
part of the group as WSPD-AM-FM- 
TV. The family moved to Michigan 
in 1931, and Peter spent his childhood 
; and teen years in Bloomfield Hills. 

Following four years at the U. of 
Miami, Peter returned to Michigan to 
become promotion manager of WJBK- 
i TV Detroit. Accompanying him was 
his wife, the former Virginia Parker, of 
Miami, whom he had married there on 
Oct. 19, 1951. 

In 1952 Peter stepped into his first 
sales position, becoming a local sales- 
man for the Storer-owned WJBK-TV. 
He left in October 1954 to join CBS 
Radio Spot Sales, his only position away 
from Storer companies and one which 
provided "invaluable experience" as 
well as contacts that have continued 
through the years. 

Back To Toledo ■ He rejoined the 
Storer group in June 1955 when he was 



named national sales manager for 
WAGA-TV Atlanta and WBRC-TV 
Birmingham. In August 1957 he was 
transferred to WJW-TV Cleveland, as 
general sales manager, and two years 
later he moved back to his birthplace; 
this time as managing director of 
WSPD-TV. He stayed there until 
December 1960, when he was elected 
to his present position and was sent to 
New York to reorganize the former 
national sales office of Storer stations 
into a house representation firm for 
five outlets (WSPD-TV, WJBK-TV, 
WJW-TV, WAGA-TV, and WITI-TV 
Milwaukee). 

His first order of business in New 
York was to attract "high-powered" 
men to help put STS on a solid founda- 
tion. To secure a staff of 19, including 
a general manager and office managers, 
he conducted more than 300 interviews. 
He believes those persons selected rank 
among the best in the business. For 
proof, he can point to their sales success 
in the past year. With obvious pride, 
he noted that 1962 was "very satisfac- 
tory" and that October and November 
"were the two biggest months in the 
history of the tv stations." 

Reflecting on the firm's first full year 
of operation, Peter is convinced that 
the industry assumptions that led to 
the establishment of STS turned out as 
expected. Among the basic industry 
trends that were underway as far back 
as 1955, he said, were the increase in 
the number of stations and in spot tv 
billings. "To grow with the industry 
we felt we had to adopt the most spec- 




Peter Storer 
Primary job is sales 



ialized selling technique possible and we 
realized it was best done with a strong, 
compact organization." 

STS was set up as a completely inde- 
pendent subsidiary of Storer Broadcast- 
ing. It has its own board of directors 
and functions just as any other rep 
would in representing its stations. Work- 
ing out of an office at 500 Park Ave., 
Peter makes frequent trips to the com- 
pany's regional offices in Chicago, De- 
troit, Los Angeles, San Francisco, and 
Atlanta as well as to the Storer stations. 
He travels between 250,000-400,000 
miles a year. 

Little Time Off ■ Peter's traveling 
also includes occasional long week-end 
visits to his parents' winter home in 
Miami Beach and summer home, a 
ranch, in Wyoming. When time does 
permit he enjoys playing golf, hunting 
and fishing. 

Like the Storer business operations, 
the Storer family, though widely sep- 
arated, maintains a close-knit relation- 
ship. But rarely do all four sons and 
their families manage a complete fami- 
ly reunion. Brother George B. Storer 
Jr., president of both Storer Broadcast- 
ing and Storer Programs Inc., lives in 
Miami. Brothers Bob and Jim are with 
the Storer stations in Los Angeles and 
Cleveland, respectively. 

Peter's own family of four children 
(Peter Jr., 9; Leslie, 7; Elizabeth, 5, 
and Linda, 1) makes their home in 
Greenwich, Conn. 

Though active in community affairs 
while living in Toledo, Peter's long 
hours the past two years have limited 
his outside activities in New York and 
Connecticut. He is a member of New 
York's International Radio & Television 
Society. 

Meanwhile, Peter and staff are busy 
in the primary task of selling. To do 
it well, he believes it is also a rep's 
function to advise stations on such 
matters as rate cards, program avail- 
abilities and types of programs for 
national sales and national sales pro- 
jections. He is in command of a com- 
plete service that includes in-depth re- 
search, sales promotion, national client 
relations, traffic service and sales serv- 
ice. 

The success of STS is an accomp- 
lished fact. Modestly, Peter is reluctant 
to take all the credit he well deserves; 
he prefers to pass compliments on to 
his staff. A man who has lived with 
broadcasting all his life, Peter says: 
"The representative field has confirmed 
my feeling that it is one of the most 
vigorous and exciting in the broad- 
casting business." 



BROADCASTING, January 7, 1963 



89 



EDITORIALS 



Money talks-and doubletalks 

RADIO'S 1961 financial record, which was released by 
the FCC only a few weeks ago, is being used as an 
argument for federal restraint of radio competition. The 
fact that nearly 40% of all radio stations lost money in 
1961 is being quoted by those who want the government 
to apply birth control and possibly euthanasia to the station 
population. 

The fact of radio's losses does not, however, give a clear 
judgment of radio's health. It is a superficial fact. Without 
a deeper look into the flow of income and expense within 
those stations that show net losses, it is impossible to ap- 
praise the viability of the radio system. 

A good question that is raised by the report of radio 
losses is: Why, if all these stations are losing money, do 
they stay in business? The answer must be that a good 
many of them stay in business because their owners are 
making money even if the stations are not. This assump- 
tion cannot be verified by the information that is now avail- 
able; the reports that stations now file with the FCC give no 
indication of how much salary or how many perquisites 
may be flowing to the proprietors and officers of stations 
that show a corporate or company loss. 

As reported in this publication Dec. 24, the FCC has 
decided to begin requiring stations to provide information 
that will give a clearer indication of profitability. Although 
a fundamental question still may be raised as to the proprie- 
ty and perhaps legality of the commission's exacting infor- 
mation of that kind, there is a need for better information 
if any information is to be gathered at all. 

The danger in the collection of any information about 
radio economics is that it will lead to the government's 
assumption of a big brother attitude. Whether 40% of all 
stations are losing money, or 10% or 100%, it would be 
fatal to broadcasting if the government introduced a policy 
of economic protectionism. The minute an FCC began 
granting or withholding licenses on the probability of 
economic success it would also be forced to impose limits 
on the profits of those it allowed to survive. 

This week the FCC and the NAB will begin conferences 
on radio "overpopulation," a word that suggests both 
parties have already concluded there are now more stations 
than the economy can support. As long as these con- 
ferences are restricted to the repair of engineering standards, 
which have been allowed to degenerate, they will be 
performing a useful service. 

If the conferees start to talk about limiting stations on 
economic grounds, the way will be opened for utility 
regulations. 

Flyspecking 

REGULAR users of Nielsen, ARB and Pulse audience 
measurements have long been aware of the imperfec- 
tions that the Federal Trade Commission described last 
week. Nobody who knows anything about the various rat- 
ings services, least of all the ratings services themselves, 
claims that their measurements approach the accuracy of, 
say, a United States Census. 

Yet the FTC announcement last week implies the dis- 
covery of wrongdoing. In the FTC's words, the consent 
orders signed by Nielsen, ARB and Pulse have the effect of 
"halting the . . . three concerns from misrepresenting the 
accuracy of their radio and television audience measure- 
ments and from using survey techniques which cause bias 
or error in their rating reports." We have no doubt the 
FTC announcement will be used by those who personally 

90 



dislike popular television and radio programming and who 
therefore wish to discredit the methods by which popularity 
is measured. 

Except to provide a small packet of ammunition to those 
critics, however, the FTC orders will have little practical 
effect. The three services will have to be more explicit in 
describing their methods and the probability of errors, but 
the basic nature of their functions will be unchanged. The 
case falls somewhat short of the earth-shaking category. 
Some days a government agency can't make a headline no 
matter how it tries. 

The great decibel mystery 

WE suppose the FCC just naturally assumed that ques- 
tions involving loudness could not be answered with- 
out hearing. Otherwise there is no tolerable explanation 
for its decision, just before the recent holidays, to investi- 
gate its suspicion — and a handful of lay complaints — that 
commercials sometimes sound too loud. 

What the commission would like to prove is that stations 
play commercials louder than programs. But it confessed 
it had not been able to pin the rap on anybody, even after 
years of investigation. One FCC survey of 816 stations 
turned up exactly one culprit. Unless the commission plans 
to stray now from technical regulation, it will be investigat- 
ing a problem which, by its own evidence, does not exist. 

One of the best-publicized outcries against loudness pre- 
ceding the FCC action was a news release issued by H. H. 
Scott Inc., a hi-fi manufacturer. The release grabbed big 
headlines with its report on a so-called survey showing that 
most tv commercials are louder than dramatic programs. 
Yet when NBC's Ernest Lee Jahncke wrote for a copy of 
the survey, Scott confessed the problem is far from simple, 
has nothing to do with stepped-up volume and is probably 
"social" and "philosophic" rather than "technical." 

If the FCC intends to get into the social and philosophic 
areas of advertising, its action changes from the merely 
ridiculous to the downright dangerous. Would it forbid 
the use of strident voices except in programs? Would hard- 
sell commercials be outlawed? As Rex Howell of KREX- 
AM-TV Grand Junction, Colo., wrote to the commission: 
"What you are really saying is you don't like commercials 
delivered in a certain manner of speech." 

We think Mr. Howell was right when he told the FCC 
that "I'm sure you will agree that this is outside the com- 
mission's jurisdiction. . . ." 




Drawn for Broadcasting by Sid Hix 
"Look, a public service announcement." 



BROADCASTING, January 7, 1963 





(SINCE 1954) 

ANOTHER PLUS 



Miss Texas, Penny Lee Rudd 





WISC-TV 

meets with 
viewer approval 



These facts speak for themselves 



Population (00) 1,641.9 

Households (00) 473.3 

TV Homes 427,620 

Effective Buying Income (000) $3,080,581 



Gross Farm Income (000) 842,203 

Total Retail Sales (000) 1,945,808 

Food Sales (000) 449,860 

Drug Sales (000) 63,725 

SM — 1962 SRDS — 6/62 




More than 400 thousand TV homes in Wis- 
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up-to-the-minute farm programming, practical 
educational programs, responsible children's 
shows, accurate and authentic news, weather and 
sports programming, and top CBS network broad- 
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These Channel 3 "neighbors" make up a near 
2 billion "dollar retail market and, therefore, con- 
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media mix. 



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BROADCASTING 

THE BUSINESSWEEKLY OF TELEVISION AND RADIO 



JANUARY 14, 1963 



NAB rejects idea of government limitation 
on radio population 29 

That FCC radio freeze: how it is affecting 
equipment manufacturers 56 



Simulmatics says its pre-testing technique 
will benefit radio 42 

Hope growing for radio-tv access in House; 
McCormack willing to discuss it 64 

COMPLETE INDEX PAGE 7 



BERING OF THE WORLD O 



F FOOD BUILDING FOR THE 1964-1965 NEW YORK WORLD'S FAIR 




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WNEM-TV Flint-Bay City 

KPRC-TV Houston 

WDAF-TV Kansas City 

KARK-TV Little Rock 

KCOP Los Angeles 

WISN-TV Milwaukee 

KSTP-TV . Minneapolis-St. Paul 
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WVUE New Orleans 

WTAR-TV. Norfolk-Newport News 

KWTV Oklahoma City 

KM TV Omaha 

KPTV Portland, Ore. 

WJAR-TV Providence 

WTVD Raleigh-Durham 

WROC-TV Rochester 

KCRA-TV Sacramento 

KUTV Salt Lake City 

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BROADCASTING, January 14, 1963 



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BROADCASTING, January 14, 1S63 



CLOSED CIRCUIT 



Phoenix prelude 

On eve of NAB's winter board 
meeting in Phoenix which begins to- 
day (Jan. 14) word was leaked that 
NAB President LeRoy Collins is 
among those under consideration for 
chairmanship of new Space Commu- 
nications Corp. Timing apparently 
was key since just three weeks earlier 
authoritative sources said Mr. Collins 
definitely had not been proposed. 
Since NAB board will consider Gov. 
Collins' future this week — after two 
years of brinkmanship — space ap- 
pointment possibility is calculated to 
become factor in negotiations for ex- 
tension or severance of his contract. 

Supporters of Gov. Collins are ex- 
pected to argue that he should be 
given extension of his $75,000-plus 
contract perhaps for three years. If 
space job is offered {and Gov. Collins 
says he is unaware of it) he then 
could make decision. Space chair- 
man's duties include arranging par- 
ticipation of foreign governments 
in space program; testifying before 
Congress, and handling overall public 
relations. President would be execu- 
tive experienced in business or bank- 
ing with emphasis on administration 
rather than politics. Chairman of in- 
corporators of space corporation is 
Philip L. Graham, president and chief 
executive officer of Washington Post 
Company, close friend of Gov. Col- 
lins and prime mover in latter' s NAB 
appointment. 

Vhf drop-ins 

Staff-level premise at FCC seems to 
be that all-channel vhf-uhf receiver is 
only one element in push to get uhf 
established. Other actions talked: de- 
intermix top 75 markets by making 
them all vhf, covering 90% of all tv 
viewers. This can be done, some say, 
by drop-ins even though some may 
involve short-separation. 

FCC won full congressional assent 
to all-channel set legislation by prom- 
ising not to carry out proposals to de- 
intermix eight cities, but this involved 
replacing sole existing "v" channel 
with uhf. Reverse strategy — to make 
these and other cities all vhf — is con- 
sidered by staff lawyers as not break- 
ing faith with Congress. 

Letter spree curbs 

FCC, disturbed by procedural de- 
lays as well as censorship implications 
of letters written by staff to stations 
seeking license renewals, is consider- 
ing procedure to limit staff's author- 
ity. Proposal would let staff lawyers 
write initial prototype letter seeking 
information under redefined instruc- 



tions. But commission itself would 
have to okay follow-up letters. Com- 
mission hopes proposed procedure, 
which Broadcast Bureau has been in- 
structed to put in draft form, would 
clarify situation. 

Sales good despite strike 

Newspapers can expect no solace 
from study currently in works at TvB 
and due for wide distribution shortly. 
It reportedly has found that despite 
strike which has shut down all major 
New York newspapers since early De- 
cember, leading many advertisers to 
experiment with, or expand in, tv and 
radio, retail sales have been affected 
insignificantly, if at all. 

Overpopulation aftermath 

Here's curbstone opinion on what 
FCC will do on radio station over- 
population issue in wake of last week's 
proceedings (story page 29): Tighten 
up engineering standards where need- 
ed; closer scrutiny of financial respon- 
sibility of applicants, particularly in 
areas now having service; less strin- 
gent financial requirements in "white" 
areas where no present service exists; 
closer scrutiny of compliance with en- 
gineering standards, particularly where 
directional antennas are authorized. 

Goelet revival? 

Revival of National Audience 
Board, which suspended operations 
last fall for economic reasons, is be- 
ing considered by its president and 
founder, Peter Goelet of New York. 
Mr. Goelet last week confirmed re- 
port that considerable support has 
generated from public, broadcaster- 
network and government sources and 
that he has under consideration re- 
organization that would permit him 
to resume its service in programming 
field, possibly with outside funds. De- 
cision may be made within next 
month. 

Not ready for action 

While NAB's directors discuss fu- 
ture of Gov. LeRoy Collins at Phoe- 
nix, it's unlikely they will act on basic 
problems of cigarette commercials and 
tv, which drew nationwide publicity 
after Collins denunciation last Novem- 
ber. Special three-man tv code sub- 
committee expected to report it 
doesn't feel qualified to study scien- 
tific and moral aspects of problem 
and isn't sure NAB itself is compe- 
tent. 

Basic element of cigarette problem, 
subcommittee feels, is fact that adver- 
tising is not directed at pre-teenage 



group and that impact is purely in- 
direct. Unusual aspect of subcommit- 
tee report is that it will be made di- 
rectly to tv board and not to subordi- 
nate tv code board. Chairman is Wil- 
liam B. Pabst, KTVU (TV) Oakland, 
Calif., also chairman of tv code board, 
who will be at Phoenix meeting. 

TIO's future 

Not on agenda, but expected to 
arise at NAB winter board meeting in 
Phoenix this week, is future of Tele- 
vision Information Office which de- 
rives its support from tv station and 
network members but functions in 
conjunction with NAB. Move has 
been revived for absorption of TIO 
functions within NAB public relations 
activities, but reportedly is opposed 
by number of tv board members, in- 
cluding Joint Board Chairman Clair 
R. McCollough. TIO's income is 
understood to be in excess of $500,- 
000 while NAB annual return is about 
$1.7 million. 

CBS News move 

CBS has exercised option for pur- 
chase of Army Times' building in mid- 
town Washington for its news opera- 
tions and hopes to occupy structure, 
after remodeling, during first half of 
1964. CBS News now occupies space 
in Broadcast House, where Washing- 
ton Post-Newsweek stations (WTOP- 
AM-FM-TV) are housed. Army 
Times' building, two-story structure 
plus parking area at 2020 M Street, 
N.W., will be designed to accommo- 
date CBS News' long-term needs. 
ABC last month moved its Washing- 
ton news operations from Evening 
5/or-WMAL studios at upper Con- 
necticut Avenue to its own building 
opposite Mayflower Hotel. 

Collins there first 

While NAB President LeRoy Col- 
lins will not appear at FCC hearing 
in Omaha on local tv programming 
(see page 72), he plans to beat FCC 
to Nebraska by five days with attack 
on agency's citywide programming in- 
vestigations. Gov. Collins will speak 
to Nebraska Broadcasters Assn. in 
Lincoln Jan. 23 and is expected to ex- 
pand on his position that such hear- 
ings are unfair to stations involved. 

Cold cash cold 

Insiders in financial-brokerage field 
report insurance companies and banks 
have gone "cold" on newspaper finan- 
cing and ascribe it to crippling strikes 
in New York and Cleveland, along 
with track record of past few years. 



Published every Monday, 53rd issue (Yearbook Number) published in November, by Broadcasting Publications Inc.. 
1735 DeSales St., N. W., Washington 6. D. C. Second-class postage paid at Washington. D. C, and additional offices. 




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BROADCASTING, January 14, 1063 



WEEK IN BRIEF 



Though jackets weren't shed, the NAB-FCC shirtsleeve 
session on radio birth control helped clear the air. NAB 
wants no artificial limits on grants but tighter engineer- 
ing, financial requirements. See lead story . . . 

ENGINEERED RADIO BIRTHS ... 29 



From the perspective of a Federal Reserve Bank research 
post, a government observer points out what's wrong with 
media. He argues many broadcasters are victims of a 
numbers game and don't understand the public. See . . . 

IS MASS AUDIENCE PASSING? ... 42 



Incidentally, this birth control crisis has been a long 
time developing, judging by a background review of 
radio's growth since World War II. A perspective on the 
news in which this dramatic story is narrated. See . . . 

HOW CONTROL TALK BEGAN ... 30 



More signs of sticky relations between the White House 
and newsmen appeared last week when Mona Lisa's for- 
mal debut was a technical flop. Now White House, un- 
happy at radio-tv, talks of pooled-only pickups. See . . . 

MONA LISA'S GARBLED SMILE ... 68 



Will computers replace the human mind? It's hard to 
tell what's next as these ingenious devices are given new 
uses. The latest — pre-testing of radio commercials by 
Media-Mix method of Simulmatics Corp. See . . . 

RADIO AND MEDIA-MIX ... 42 



The year 1963 will be remembered as the era of the big 
spanking, judging by the FCC's annual report. The com- 
mission disciplined stations to an unprecedented degree, 
the report says. Complaints increased, too. See . . . 

FCC'S '62 ENFORCEMENT ... 76 



Sam Rayburn is dead but his radio-tv ban lingers on. 
Now several House bills would remove the "Rayburn 
Rule" and make public hearings available to mike and 
camera coverage so the public can observe. See . . . 

END TO RAYBURN BAN? ... 64 



Fm stereocasting is still in an early stage of develop- 
ment. It's profit potential is often argued. Now two youth- 
ful San Franciscans say they are making money from 
stereo by quality programming and engineering. See . . . 

FM STEREO SUCCESS STORY ... 54 



After four years of hearings and court reviews, WLOF-TV 
Orlando, Fla., has been cleared by the FCC of attempts to 
influence former Commissioner Mack. Chairman Minow 
dissented and favored reopening of proceeding. See . . . 

FCC CLEARS MID-FLORIDA ... 66 



That South Carolina radio station that lost its license 
renewal because of purported obscenities isn't going 
down without a fight to the finish. It now promises to take 
its case to a federal appellate court. See . . . 

APPEAL IN KINGSTREE CASE ... 70 



DEPARTMENTS 



AT DEADLINE 9 

BROADCAST ADVERTISING 40 

BUSINESS BRIEFLY 46 

CHANGING HANDS 52 

CLOSED CIRCUIT 5 

DATEBOOK 12 

EDITORIAL PAGE 100 

EQUIPMENT & ENGINEERING .... 56 

FATES & FORTUNES 80 

FILM SALES 62 

FINANCIAL REPORTS 78 

FOR THE RECORD 85 

GOVERNMENT 64 

INTERNATIONAL 78 



LEAD STORY 29 

THE MEDIA 51 

MONDAY MEMO 24 

OPEN MIKE 16 

OUR RESPECTS 99 

PROGRAMMING 60 

WEEK'S HEADLINERS 10 




BROADCASTING 



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BROADCASTING, January 14, 1963 



7 



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STATIONS A DIVISION OF 
THE WASHINGTON POST COMPANY 



Late news breaks on this page and on page 10 AT 
Complete coverage of week begins on page 29 J\ j 



KTTV to Metromedia 
for $10 million-plus 

Negotiations for sale of KTTV (TV) 
by Los Angeles Times and Mirror to 
Metromedia was on verge of consum- 
mation Friday and announcement of 
transaction was planned today. 

Price for ch. 1 1 independent was 
believed to be in over-$10-million area. 

Upon FCC approval Los Angeles 
outlet will give Metromedia its seventh 
tv station — -five vhfs and two uhfs — as 
well as four am and four fm outlets. 

Metromedia stations: WNEW-AM- 
FM-TV New York, WTTG (TV) 
Washington, KOVR (TV) Stockton, 
KMBC-AM-FM-TV Kansas City, all 
vhf stations: WTVH (TV) Peoria and 
WTVP (TV) Decatur, both Illinois 
(uhf outlets): WHK-AM-FM Cleve- 
land and WIP-AM-FM Philadelphia. 

News of purchase negotiations came 
same week FCC cleared John W. 
Kluge, chairman and Metromedia pres- 
ident, of charge of participating in off- 
record activities in 1957 hearing for 
ch. 9 in Orlando, Fla. (see page 66). 
Mr. Kluge was principal stockholder of 
group which received Orlando grant, 
now WLOF-TV. He does not now, 
however, hold any interest in Florida 
station. 

Metromedia owns Foster & Kleiser, 
outdoor advertising. It sold commer- 
cial international shortwave station 
WRUL, with transmitter at Scituate, 
Mass., to Mormon Church last month 
for over $1.7 million. 

Los Angeles Times-Mirror Co., 
owned by Chandler family, established 
KTTV in 1949. Operating on ch. 11, 
it uses 135 kw. Robert W. Breckner 
is president of Times-Mirror Broad- 
casting Co., KTTV licensee. 

LeSueur to Voice 

as Swing replacement 

Larry LeSueur, CBS news corre- 
spondent, New York, takes year's leave 
and joins U. S. Information Agency in 
Washington Tuesday (Jan. 15) as sen- 
ior political analyst and commentator 
on Voice of America. Newsman with 
network since 1939, Mr. LeSueur fills 
post partially vacated in March 1962 
when Raymond Gram Swing, 75, long- 
time commentator with networks and 
more recently in top VOA commentary 
role, reduced his schedule at Voice to 
concentrate on book of memoirs he is 
compiling. 

Mr. LeSueur will be paid $17,400 
and will work under Alexander Klie- 
forth, VOA program director. 



Ribicoff for radio-tv 

Connecticut's new Democratic 
senator, former HEW Secretary 
Abe Ribicoff, intends to become 
one of the most prolific users of 
broadcast media in maintaining 
contact with constituents. 

Questions propounded by folks 
back home will, whenever feasi- 
ble, be answered by tape record- 
ings for radio use. Senator has 
tape recorder at his elbow; was 
schooled in techniques by his close 
friend, Rudy Frank, vice presi- 
dent of WELI New Haven and 
state fish and game commissioner. 

Sen. Ribicoff attributes his elec- 
tion in large measure to judicious 
use of broadcast media during his 
vigorous campaign last fall. "They 
were major factors in reaching the 
electorate quickly and effectively," 
Sen. Ribicoff said, "and were sin- 
gularly important because I could 
not launch my campaign until the 
eleventh hour due to my duties as 
a cabinet member in Washington." 



NAB joint board opens 
sessions in Phoenix 

NAB joint board opens week of com- 
mittee and board sessions today (Jan. 
14) at Camelback Inn, Phoenix, Ariz. 
After series of committee meetings, 
joint board convenes tomorrow after- 
noon followed by tv board Wednesday, 
radio Thursday and final joint session 
Friday. 

Range of subjects from cigarette ad- 
vertising problem and President LeRoy 
Collins' contract renewal to legislative, 
regulatory and budget problems will be 
considered during week (Broadcast- 
ing, Jan. 7). 

Two members of 43-man board will 
be unable to attend meeting because of 
illness, NAB headquarters said. They 
are Julian Haas, KAGH Crossett, Ark., 
and Harold Essex, WSJS-AM-TV Win- 
ston-Salem, N. C. 

BBDO plans comments 
on FTC ratings order 

BBDO, New York, in anticipation of 
client puzzlement over initial newspaper 
accounts of consent decree signed by 
ratings services with Federal Trade 
Commission (Broadcasting, Jan. 7), 
reportedly has prepared commentary 



on ratings in hope of putting issue in 
perspective. 

Commentary, of media policy nature, 
notes BBDO. has never overempha- 
sized ratings and that agency uses them 
for trends information. Agency says, 
moreover, it has always questioned ade- 
quacy of sample among all ratings serv- 
ices and has been pushing for enlarge- 
ment of sample. Implication is that in- 
dividual ratings themselves cannot be 
end-all to media problems. 

BBDO's comment is expected to be 
circulated this week to all of its clients. 

Authorities checking 
shortwave's programs 

Authorities are investigating opera- 
tion of international shortwave station, 
transmitting with 50 kw power from 
Red Lion. Pa., in both English and 
Russian, and espousing extreme right- 
wing philosophies in tempo with John 
Birch Society. 

Station, transmitting since Novem- 
ber, has reported its shortwave broad- 
casts are being used domestically by up- 
ward of 300 broadcast stations. 

According to FCC, international 
shortwave station, WINB, was granted 
in May 1960 to Rev. John M. Norris, 
to operate with 50 kw power, assigned 
to various frequencies in the interna- 
tional band (6-25 mc) depending on 
seasons. FCC public files on station 
were stripped, presumably because of 
investigation. Rev. Norris is also li- 
censee of WGCB-AM-FM Red Lion. 

FCC holds up renewals 
for Pacifica outlets 

Pacifica Foundation licenses for fm 
stations in California and New York 
are being held up by FCC because of 
complaints about programming, FCC 
staff said Friday (Jan. 11). 

Senate Internal Security Subcommit- 
tee concluded two days of secret hear- 
ings on Pacifica stations Friday in which 
it followed up "information indicating 
that there may have been communist 
efforts to infiltrate a radio chain" (see 
page 72). 

Sen. Thomas J. Dodd (D-Conn.), 
vice chairman, conducted probe, which 
he said was held in executive session 
"to protect innocent persons from un- 
favorable publicity," had not gone into 
program content. 

When investigation would continue 
Sen. Dodd could not say, but he re- 
vealed other persons have been sub- 
poenaed. 

more AT DEA ,(NE page 10 



BROADCASTING, January 14, 1963 



S 



WEEK'S HEADLINERS 




Robert H. 
O'Brien, execu- 
tive vp and treas- 
urer of Metro- 
Goldwyn- Mayer, 
New York, elect- 
ed president and 
chief executive 
officer, succeed- 
ing Joseph R. 
Vogel. Mr. Vogel 
Mr. O'Brien was elected chair- 

man succeeding 
George K. Killion. Mr. O'Brien joined 
MGM in August 1957 as vp and treas- 
urer. He was elected executive vp in 
December 1961. Prior to joining 
MGM, Mr. O'Brien served as financial 
vp and member of board and executive 
committee of American Broadcasting- 
Paramount Theatres and executive vp 
of ABC. Mr. Vogel was president of 
Loew's Theatres prior to his election 
as MGM president in 1956. Mr. Kil- 
lion, who was elected to MGM execu- 



tive committee replacing Mr. Vogel, 
served as chairman since February 
1958. He is president of American 
President Lines and member of board 
of Space Satellite Corp. Changes in 
administration were expected as result 
of MGM's earnings decline in fiscal '62. 

Gordon H. 
Johnson, senior 
vp and member 
of executive com- 
mittee of Dancer- 
Fitzgerald - Sam- 
ple, New York, 
elected executive 
vp. Mr. Johnson 
joined D-F-S in 
1944 as account 
supervisor. He 
was elected vp in 
1947 and senior vp in 1959. Mr. John- 
son is filling post left vacant since Octo- 
ber 1961 when Chester T. Birch be- 
came agency's president and Clifford 
L. Fitzgerald, chairman. 




Mr. Johnson 



For other personnel changes of the week see FATES & FORTUNES 



Alabamans unmollified 
by NBC-TV's apology 

Exchange of telegrams between Rep. 
Kenneth A. Roberts (D-Ala.) in Wash- 
ington and NBC in New York Friday 
(Jan. 1 1) followed congressman's earli- 
er complaint that NBC wouldn't let 
Alabama Gov.-elect George Wallace 
appear at half-time on network's Dec. 
29 telecast of Blue-Gray football game 
because of objections by NBC's legal 
department. 

Rep. Roberts said reply from Tom 
S. Gallery, NBC director of sports, is 
unsatisfactory. He wants names of per- 
sons involved, despite NBC's apology, 
letters of explanation and expression of 
regret. 

NBC said refusal to let Mr. Wallace 
make tv appearance "apparently arose 
because of a misunderstanding on the 
part of NBC's production personnel at 
the game." Who invited Mr. Wallace 
was unclear Friday. 

Rep. Roberts also was irked because 
on same day of Blue-Gray game, Cali- 
fornia Gov. Pat Brown appeared on 
East-West game telecast. 

FCC refuses to protect 
catv from interference 

Catv systems may not claim protec- 
tion from interference by translator sta- 
tions, commission ruled last week in 
granting four applications for translator 
facilities. 

Commission granted applications of 



Claremont Tv Inc. for new vhf trans- 
lator stations on chs. 2, 6, 10 and 12 
in Claremont, N. H, to translate pro- 
grams of WENH-TV Durham, WMUR- 
TV Manchester, both New Hampshire, 
WRLP (TV) Greenfield, Mass., and 
WCAX-TV Burlington, Vt. In making 
grant agency dismissed petition by Bel- 
lows Falls Cable Corp., area catv sys- 
tem which claimed that grant of trans- 
lators in area would cause interference. 

Commission ruled that catv operators 
are not viewers, and are not entitled to 
interference protection given viewers, 
because they receive tv signals for pur- 
pose of redistributing them for fee, as 
opposed to free service provided by 
translators. Catv can alleviate interfer- 
ence, commission said, by changing an- 
tenna site or use of microwave relay. 
Commission warned, however, that it 
will not condone deliberate attempts by 
translators to create interference to catv. 

3,298 uhf stations 
possible, study finds 

Present 1,500 uhf assignments can 
be more than doubled, to 3,298, ac- 
cording to report expected this week. 

Prepared by National Assn. of Ed- 
ucational Broadcasters, report is based 
on computer study done with aid from 
Jansky and Bailey, Washington, D. C, 
consulting engineers, and FCC. 

Project was financed with $55,258 
grant from Dept. of Health, Education 
and Welfare under statute providing 
funds for development of new educa- 
tional media. NAEB officials, however. 



say possible assignments uncovered by 
study would be available for commer- 
cial as well as educational television. 

NAEB will present report to U. S. 
Office of Education and FCC with rec- 
ommendation that study be basis for 
new uhf allocation table. Present as- 
signments wouldn't be disturbed under 
proposal. 

FCC staff is doing similar study with- 
out computer assistatnce; it is expected 
to be completed next month. It re- 
portedly will roughly parallel conclu- 
sions in NAEB report. 

Senators get copies 
of delinquency report 

Senate Juvenile Delinquency Sub- 
committee report on television is now 
in "final form" and was circulated to 
subcommittee members Friday (Jan. 
II). said Sen. Thomas J. Dodd CD- 
Conn.), chairman. 

Senator would not reveal whether re- 
port, awaited since hearings concluded 
last spring (Broadcasting, May 21, 
1962), includes proposals for legisla- 
tion, nor would he say whether he has 
law-making ideas of his own on sub- 
ject. But Sen. Dodd made it clear he 
is not closing door on possibility legis- 
lation could come from hearings. 

Report draft was reviewed by chair- 
man late last year and sent back for 
revision, mainly to add "recently un- 
covered evidence" of effects sex and 
violence on tv have on children (Closed 
Circuit, Dec. 24, 1962). 

Kemper defends stand 
in ABC breach suit 

ABC's $452,000 breach of contract 
suit against Kemper insurance com- 
panies was challenged Friday (Jan. 11) 
and network was charged by defendant 
with failure to provide sponsor protec- 
tion. 

James S. Kemper, board chairman, 
said his company was within its rights 
when it canceled out of ABC Evening 
Report after furor aroused by Nation- 
wide Insurance's Howard K. Smith 
News and Comment show about Rich- 
ard M. Nixon on which Alger Hiss ap- 
peared. 

Public confused show as Kemper's 
because announcement at end of Eve- 
ning Report plugged Mr. Smith's pro- 
gram, Mr. Kemper argued. Therefore 
ABC violated sponsor protection clause 
of contract by putting announcement 
inside Kemper news program, he said. 

Jack Beall Jr., 64 dies 

Jack Beall Jr., 64, retired ABC cor- 
respondent, died in Washington hospi- 
tal Friday (Jan. 11) of respiratory 
failure before surgery. Mr. Beall was 
born Dec. 6, 1898 in Waxahachie, Tex. 
He also had served at WLW Cincinnati, 
NBC in New York and on newspapers. 



10 



BROADCASTING, January 14, 1963. 






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RADIO 79 

Owned 8 Operated by American Broadcasting-Paramount Theatres, Inc. 



A calendar of important meetings and 
events in the field of communications 

•Indicates first or revised listing 
JANUARY 

Jan. 14 — Deadline for filing of responses to 
FCC political questionnaires. 

Jan. 14 — Academy of Television Arts & 

Sciences; BBC documentary film, "Televi- 
sion and the World." Collier Young, co- 
ordinator. Hollywood Palladium, Hollywood. 

Jan. 14-18— NAB board meeting. Camel- 
back Inn, Phoenix, Ariz. 

Jan. 15 — Deadline for foreign entries for 
third International Broadcasting Awards 
competition of Hollywood Ad Club. Entries 
should be sent to IBA, P.O. Box 38909, Hol- 
lywood 38, Calif. 

*Jan. 15 — Junior Advertising Club of Los 
Angeles, dinner meeting at Encore Restau- 
rant. Robert Sutton, vice president and 
general manager, KNX Los Angeles, will 
speak on "Broadcast Editorials." 

*Jan. 16 — New England Media Evaluators 
Assn. meeting. Karl Kritz, general man- 
ager of WXCN-FM Providence, will speak 
on "Fm Radio, Let's Accentuate The Posi- 
tive." Nick's Restaurant, 100 Warrington St., 
Boston. 

Jan. 17-19 — Sixteenth annual winter con- 
vention of South Carolina Broadcasters 
Assn., Wade Hampton Hotel, Columbia, 
S. C. H. Moody McElveen Jr., vp and gen- 
eral manager of WNOK-AM-FM-TV Co- 
lumbia, is general chairman. Among the 
key speakers are: Edmund C. Bunker, 
president-elect, RAB; Julian Goodman, 
vice president for news and public affairs, 
NBC, and air personality Bud Collyer. 

Jan. 18 — South Carolina AP Broadcasters 
Assn. Wade Hampton Hotel, Columbia, In 
conjunction with the meeting of the South 
Carolina Broadcasters Assn. Panelists will 
discuss how to make full use of the AP 
news report — and how to make that report 
better by sharing in news gathering. Lamar 
Caldwell, WHSC Hartsville, will discuss 
the survey made by the Wire Study Com- 
mittee. 

Jan. 18 — Comments on FCC proposed rule- 
making to require applicants, permittees 
and licensees to keep file for public 
inspection of all broadcast applications. 

Jan. 18-20 — Advertising Assn. of the West 

mid-winter meeting, Mapes Hotel, Reno, Nev. 

Jan. 20 — Iowa AP Radio & Television 
Assn. annual winter workshop meeting In 
Des Moines. Governor-elect Harold Hughes 
will address the luncheon session. Awards 
will be presented to members contributing 
the most to the Iowa AP report during 1962. 

* Jan. 21 — Hollywood Ad Club luncheon meet- 
ing. Jack Izard, advertising manager, 
Chevrolet Div., General Motors, will receive 
plaque in recognition of the company's 
long history as a radio-tv advertiser. David 
Dortort, production head of Bonanza, spon- 
sored by Chevrolet on NBC-TV and Thomas 
W. Sarnoff, NBC's west coast vice president 
will speak, Hollywood Hotel. 

Jan. 21 — Deadline for comments to FCC 
rulemaking proposals to allow (1) joint 
use of auxiliary tv stations and microwave 
facilities of closed-circuit etv systems for 
transmitting on parttime and secondary 
basis to on-the-air etv stations and station 
to closed-circuit; and (2) make available 
1850-1990 mc band to etv for extended 
range, closed-circuit purposes. 

Jan. 22— Georgia Assn. of Broadcasters, 
board meeting. U. of Georgia, Athens. 

Jan. 22-24 — Eighteenth annual Georgia 
Radio-TV Institute, co-sponsored by Georgia 
Assn. of Broadcasters and U. of Georgia, 
Athens. FCC Commissioner E. William 
Henry; Georgia Governor-elect Carl Sand- 



DATEBOOK 



ers; Stephen Labunski, WMCA New York; 
Maurie Webster, CBS Radio Spot Sales; 
Stephen Riddleberger, ABC owned radio 
stations; Edmund C. Bunker, president- 
elect, RAB; and John Mooney, WKGN 
Knoxville, are among participants. 

Jan. 23 — Winter meeting of Colorado 
Broadcasters Assn., Hilton Hotel, Denver. 
Meeting includes a cocktail party and din- 
ner for members of the Colorado legislature. 

Jan. 23 — Colorado AP Broadcasters Assn., 
meeting. Hilton Hotel, Denver. AP assistant 
general manager Lou Kramp will address 
the session. Members will firm up plans for 
a news clinic for radio and tv newsmen. 

Jan. 23-24 — Nebraska Broadcasters Assn. 
convention. Hotel Cornhusker, Lincoln, Neb. 
NAB President LeRoy Collins will be prin- 
cipal speaker. 

Jan. 23-25 — Association Public Affairs Con- 
ference, for business leaders and members 
of trade and professional associations. 
Sheraton-Park Hotel, Washington, D. C. 
Program topics include "The Impact on 
Business by the 88th Congress," "Business 
and the Dept. of Justice" and "The Busi- 
nessman and Politics." 

*Jan. 24 — Wisconsin Broadcasters Assn. an- 
nual meeting. Pfister Hotel, Milwaukee. 

*Jan. 24 — Academy of Television Arts & 
Sciences, Hollywood chapter, meeting at 8 
p.m. at theatre of the Directors Guild of 
America. "Meet the Creative Team" session 
with the producers of Bonanza on deck. 

Jan. 25 — Annual banquet of the Federal 
Communications Bar Assn., Cotillion Room, 
Sheraton-Park Hotel, Washington, D. C. 

Jan. 25— AWRT Educational Foundation 
board of trustees meeting, Savoy-Hilton 
Hotel, New York City. 

Jan. 25-27 — American Women In Radio & 
Television board of directors meeting, 
Savoy-Hilton Hotel, New York City. 

Jan. 28 — FCC hearing on availability of 
local television programming in Omaha, 
Neb. Commissioner E. William Henry pre- 
siding. 

Jan. 29-March 3— Award winning examples 
of western editorial and advertising art, 
selected by Art Directors Club of Los 
Angeles in 18th annual competition, on 
exhibit at Museum of Science & Industry, 
Exposition Park, Los Angeles. 

Jan. 30-Feb. 2 — National Winter Conven- 
tion on Military Electronics, Ambassador 
Hotel, Los Angeles. The convention is co- 
sponsored by the Los Angeles section of 
Institute of Radio Engineers and the Na- 
tional Professional Group on Military Elec- 
tronics. General Bernard A. Schriever, com- 
mander of the U. S. Air Force Systems 
Command, and Major General Stuart S. 
Hoff, commander of U. S. Army Electronics 
Command, will be principal speakers. 

Jan. 31 — Deadline for nominations to 
Radio Hall of Fame by those in broadcast- 
ing as well as public. Address: American 
College of Radio Arts, Crafts & Sciences, 
Conrad Hilton Hotel, Chicago 5. 

Jan. 31 — Deadline for comments to FCC 
proposals of Jan. 21 (above). 

•Jan. 31 — Minnesota AP Broadcasters Assn. 

annual meeting, Minnesota Press Club, Min- 
neapolis. Chairmen of Minnesota Demo- 
cratic and Republican parties will speak on 
the 1962 gubernatorial election and its news 
coverage, and will answer questions in an 
open forum. 

FEBRUARY 

Feb. 1 — Deadline for entries in National 
Safety Council's annual Public Interest 
Award contest to public information media. 
Entries should be sent to National Safety 
Council, 425 N. Michigan Ave., Chicago 11, 
on official entry blanks available from 
same address. 



BROADCASTING, January 14, 1963 



COURTIS IN SESSION 




Your product stands trial tonight— on the TV screens of America. 

Will it be represented by topflight counsel? 

Your case rests upon the commercial. In one minute it must 
present the evidence imaginatively, persuasively, believably. 
Only then can you expect the public to buy your product. 

Our product is ideas, seasoned with experience. 
This combination has helped us win many a verdict for our clients- 
expressed in gratifying sales and profits. 

N. W. AYER & SON, INC. The commercial is the payoff 



BROADCASTING, January 14, 1963 



13 



OPEN MIKE • 



(t» <j» (t» (I' d? <£ d» ■ d* dj d» 02 d? d? 

d>d?d?d*d*d'd'd'd'd?d>d>d* 
«P«p«J)«P«p«p<])«P«p «J> «P «p «P 

d?d?d?d*d'd'd'd?d'd?d'd?d' 
<t <t (t <t (t (t (t dj d* d? d? d* ■ d* 
d»djd'd'd?<td'd*d*d'd*d?d' 
d» d? ■ d? d* d? d? d? d? <£ d* ■ d? d? d> 
d?d?d*d}d?d?d'd'd'd'd?d'd' 
d»d?d*d>d?d* , d'(i'd*d?d?-(td? 



Largest audience 
of affluent adults 

Among Southern California 
radio stations, KPOL delivers 
the biggest audience of affluent 
adults at the lowest cost— 47$ per 
thousand. The size of the KPOL 
audience always ranks near the 
top among all radio stations in 
the area . . . and is by far the 
largest compared to the four Los 
Angeles good music stations. 
Pulse data shows KPOL's 
audience 80% bigger than the 
second good music station... 
larger titan the second and third 
stations combined . . . and seven 
times larger than the fourth 
station. This big audience is 
affluent, with family income 
substantially higher than the 
Los Angeles county average. 
Advertising addressed to this 
high concentration of responsive 
prospects produces outstanding 
results. For details call Fred 
Custer at WE 8-2345. 

KPOL 

AM/FM LOS ANGELES 
represented by Paul Raymer Company 



The 1963 Yearbook 

editor: . . . Broadcasting Yearbook 
is, as usual, a superb job and absolutely 
invaluable as a source of all informa- 
tion. . . . — Bernard L. Yudain, Time 
Inc., Washington. 

editor: ... I have grown used to hav- 
ing this for daily use ... so much so 
that it would be very difficult to get 
along without it. — Thomas C. McCray, 
vice president & general manager, 
KNBC-TV Los Angeles. 

[The 1963 Broadcasting Yearbook issue, the 
one-book library of television and radio 
information, is now being distributed. Cop- 
ies of this 632-page reference work are 
available at $5 each.] 

Toys on tv 

editor: Has Broadcasting published 
anything in the past few years regard- 
ing the advertising of toys on television? 

Anything of a general nature would 
be helpful, but I'm particularly inter- 
ested in getting some idea of the fre- 
quency that a specific toy is exposed in 
a market during the pre-Christmas sea- 
son. — Keith Olson, Colle & McVoy 
Advertising Agency Inc., Minneapolis. 

[Copies of pertinent articles have been for- 
warded to Mr. Olson.] 

Radio help to retailers 

editor: . . . Your article on the New 
York strike hardship hurting radio [At 
Deadline, Dec. 31, 1962] reports that 
"major radio stations appear to be turn- 
ing a pretty profit. . . . Yet they feel 
that they're apt to make enemies, be- 
cause if strike drags on into January 
they'll have to start dumping strike ac- 
counts to make way for returning na- 
tional business. They're concerned, too, 
lest new-to-radio retailers get poor re- 
sults because they don't know how to 
use radio and hence become permanent- 
ly — and needlessly — soured on radio 
medium." 

Although too many of America's ra- 
dio stations are in the hands of inexper- 
ienced, immature managements, I hope 
that the majority of New York's radio 
men are professionals who will grasp 
the newspapers' unfortunate dilemma 
as an opportunity to be of service to 
every commercial prospect. . . . 

Despite the fact that national busi- 
ness might impart more prestige and 
provide heftier profits, I urge that no 
local sponsor be kicked around for the 
big boys with fancier (though often 
sporadic) budgets. In the successful 
years that I managed radio stations, I 
never regarded a local merchant's dol- 
lar as being any less valuable than a 
national advertiser's. . . . 

It is a radio station's job to 'insist 
that retailers use its facilities properly 



and with sufficient planning and expo- 
sure to insure success. Otherwise . . . 
radio does a disservice to its clients and 
the industry. Like any advertising me- 
dium, radio deserves only the status it 
earns for itself. — Howard Stanley, 
Cavalier Advertising Agency, Norfolk, 
Va. 

Elephant size 

editor: KUJ received a call from a 
Walla Walla Valley grower that he had 
a head of cauliflower weighing over 20 
pounds and measuring 14 inches in 
diameter. He also said he bought the 
fertilizer, Elephant Brand, from one 




of our KUJ advertisers. So we picked 
it up and took the picture with one of 
our salesmen (the cauliflower is the 
one without the glasses). The picture 
is not only proof-of-purchase, but is 
mighty LARGE proof of results. — 
Ken Brooks, KUJ Walla Walla, Wash. 

'Challenge to Americans' ad 

editor: Three cheers for you! We are, 
©f course, delighted that you ran the 
"Challenge to Americans" ad, and 
everybody is most grateful to you. — 
Theodore S. Repplier, president, The 
Advertising Council, Washington. 

FTC & ratings 

editor: is there any chance of get- 
ting A DOZEN COPIES OF THE JAN. 7 
ISSUE OF BROADCASTING? PARTICULARLY 
INTERESTED IN THE ARTICLE ON FTC 
AND RATINGS. GRACE MCELVEEN, PRO- 
MOTION DIRECTOR, WAFB-TV BATON 
ROUGE, LA. 

On stereo monitoring 

editor: In your article, "EIA group to 
monitor stereo fm stations" [Equip- 
ment & Engineering, Dec. 3], it is 
stated that EIA is forming a nation- 



16 



BROADCASTING, January 14, 19631 



\ 



FIRST IN 
PRIME 
[TIME I 

WON. -SUN., 
METRO AND 
TOTAL HOWIES 



FIRST !N . 
DAYTIME mSJ 



NOV./62 
NIELSEN, 
6 AM -5 PM, 
MON.-FRI. 
METRO, 
AND TOTAL 
HOMES. 



'ADULTS//^ 



DELIVERS 
1 5 -8% MORE 
] ADULTS 
THAN 
2nd ST A 

WV./62 
ARB, 

I Ml. MID 
, NIGHT 
MON .' 

SUN. 



St. 



*WAGA-Tv(Q 
HEADED FOR 
THE TOP! 



METRO 
SHARES" 



WAGA-TV 


STATION "B" 


STATION "C" 


40 


41 


19 



"NOVEMBER 1962 ARB, 9:00 AM TO 
MIDNIGHT, MONDAY THRU SUNDAY 



rlanra 

wagatv 



Represented by Storer 



Television Sales, Inc. 



LOS ANGELES 


PHILADELPHIA 


CLEVELAND 


NEW YORK 1 


\ TOLEDO 


DETROIT 


KGBS 


IV1BG 


WJW 


WHN 


WSPD 


WJBK 


MIAMI 


MILWAUKEE 


CLEVELAND 


ATLANTA 


TOLEDO 


DETROIT 


fVGBS 


WIT J -TV 


WJW-TV 


WAGA-TV 


WSPD -TV 


WJBK -TV 



STORER 

BROADCASTING COMPANY 



BROADCASTING, January 14, 1963 



17 



Trendex 

asked:* 

Which station 
are you 

listening to/ 

have 

listened to? 

Washington 
answered: 

WWDC...21.4% 
Station A 17.2% 
Station B 16.9% 
Station C 16.3% 
Station D 14.0% 
Station E 9.7% 

* Based on completed interviews 
in 2,598 homes, September 9 to 
20, 1962. Additional demographic 
material from this Trendex survey 
available. Contact WWDC, 1627 K 
St., N.W., Washington 6, D.C. or 
your John Blair man. 

WWDG- 

WASHINGTON, D.C. 

m BLAIR 

represented nationally GROUP 
by J.h„ B.a.r & Co. jQ^H 



wide monitoring group to check the 
transmissions of all fm stations broad- 
casting in stereo. . . . 

It would seem to me that the proper 
thing [for EIA] to do would be to report 
any deviations from the standards to 
the stations. The technical parameters 
such as separation, frequency response 
and signal-to-noise, cannot be measured 
during program periods in any case. 
It would take a qualified engineer with 
the proper instruments and with the 
cooperation of the station in transmit- 
ting the necessary tone signals to de- 
termine whether technical standards of 
... the FCC's rules were being violated. 

About all that could result from a 
listener report would be . . . corre- 
spondence . . . which would prove 
nothing. I would suggest that the 
gentlemen of the EIA report anything 
they think is irregular to the stations, 
since they are the only ones in a posi- 
tion to check with any degree of ac- 
curacy to see if deviations are occur- 
ring. 

. . . The policing functions of the 
FCC should be left to its trained engi- 
neers rather than to a manufacturers' 
group such as EIA, whose qualifications 
to do this are doubtful at best. — Parker 
H. Vincent, chief engineer, WMTW- 
FM-TV Poland Spring, Me. 

Look ma, no cigarette! 

editor: NAB President Collins ... has 
commented that we . . . should abolish 
tobacco advertising because cigarette 
smoking "provides a serious hazard to 
health of our teen-agers." 

In good conscience we must agree. 

However, should we not go a step 
further and abolish all automobile ad- 
vertising, since more teen-agers are 
killed by automobiles than by smoking? 
And, since California Welfare Depart- 
ment statistics show that more teen-age 
unwed mothers conceive in automobiles 
at drive-in movies than anyplace else, 
perhaps we should eliminate movie ad- 
vertising. 

Or perhaps we can only accept auto- 
mobile advertising for sports cars in 
which it would be impossible to become 
pregnant — especially when smoking a 
cigarette. 

Then, again, sports cars might in- 
crease the teen-age death rate. 

Obviously, we have a problem. — Joe 
Klaas, KYA San Francisco. 

Showsheet correction 

editor: Your quarterly network show- 
shee (TV Network Showsheets, Jan. 
7), lists Wild Kingdom (Sun. 3:30 p.m., 
NBC-TV) as having participating spon- 
sorship. The show is sponsored in full 
by Mutual of Omaha health insurance. 
It is produced by Don Meier Produc- 
tions Inc., Chicago. — Pat Collins, Don 
Meier Productions, Chicago. 



Broadcasting Publications Inc. 

President Sol Taishoff 

Vice President Maury Long 

Vice President Edwin H. Jamxs 

Secretary H. H. Tabh 

Treasurer B. T. Taishojt 

Comptroller Irving C. Miller 

Asst. Sec.-Treas Lawrence B. Taishoff 



■Vf i BROADCASTING 

THE BUSINESSWEEK!. Y OF TELEVISION AND RADIO 

Executive and publication headquarterg: 
Broadcasting-Telecasting Bldg., 1735 DeSales 
St., N.W., Washington 6, D. C. Telephone 
Metropolitan 8-1022. 

Editor and Publisher 
Sol Taishoff 

Editorial 

Vice President and Executive Editor 
Edwin H. James 

Editorial Director (New York) 
Rufus Crater 

Managing Editor 
Art King 

Senior Editors: J. Frank Beatty, Bruce 
Robertson (Hollywood), Frederick M. Fitz- 
gerald, Earl B. Abrams, Lawrence Christo- 
pher (Chicago), Dawson Nail; Executive 
Copy Editor: Harold Hopkins; Associate 
Editors: George Darlington, Leonard Zeiden- 
berg; Staff Writers: Sid Booth, Gary Camp- 
bell, Jim deBettencourt, Larry Michie; Edi- 
torial Assistants: Elizabeth Meyer, Chuck 
Shaffer, Rosemarie Studer, Nancy K. Yane; 
Secretary to the Publisher: Gladys Hall. 

Business 

Vice President and General Manager 
Maury Long 

Vice President and Sales Manager 
Winfield R. Levi (New York) 

Assistant Publisher 
Lawrence B. Taishoff 

Southern Sales Manager: Ed Sellers; Pro- 
duction Manager: George L. Dant; Traffic 
Manager: Harry Stevens; Classified Adver- 
tising: Dave Lambert; Advertising Assist- 
ants: Robert Sandor, Carol Ann Jenkins, 
Terry Steel, Joyce Zimmerman; Skcmtaey 
to the General Manager: Doris Kelly. 

Comptroller: Irving C. Miller; Assistant 
Auditor: Eunice Weston. 

Publications and Circulation 

Director of Publications 
John P. Cosgrove 
Circulation Manager: Frank N. Gentile; 
Circulation Assistants: David Cusick, Chris- 
tine Harageones, Edith Liu, Burgess Hess. 
James E„ O'Leary, German Rojas, Eugene 
Sheskin. 

Bureaus 

New York: 444 Madison Ave., Zone 22, Plaza 
5-8354. 

Editorial Director: Rufus Crater; Bureau 
News Manager: David W. Berlyn; Associate 
Editor: Rocco Famighetti: Staff Writers: 
John Gardiner, Diane Halbert, Larry Litt- 
man; Assistant: Frances Bonovitch. 
Vice President and Sales Mvnager: Winfield 
R. Levi; Institutional Sales Manager: Elea- 
nor R. Manning; Advertising Representatives: 
Don Kuyk, Syd Abel; Advertising Assistant: 
Ellen Reilly. 

Chicago: 360 N. Michigan Ave., Zone 1. 
Central 6-4115. 

Senior Editor: Lawrence Christopher; Mid- 
west Sales Manager: Warren W. Middleton , 
Assistant: Barbara Kolar. 
Hollywood: 6253 Hollywood Blvd., Zone 28, 
Hollywood 3-3148. 

Senior Editor: Bruce Robertson; Western 
Sales Manager: Bill Merritt; Assistant: Vir- 
ginia Strieker. 

Toronto: 11 Burton Road, Zone 10, Hudson 
9-2694. Correspondent: James Montagnes. 



Broadcasting* Magazine was founded In 1931 
by Broadcasting Publications Inc., using the 
title, Broadcasting* — The News Magazine of 
the Fifth Estate. Broadcast Advertising* 
was acquired in 1932, Broadcast Reporter in 
1933 and Telecast* in 1953. Broadcasting- 
Telecasting* was introduced in 1946. 

•Reg. U. S. Patent Office 
Copyright 1963 : Broadcasting Publications Inc. 



18 (OPEN MIKE! 



BROADCASTING, January 14, 1963 



ROHN 



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dramatic story of the "Precision Planned" instal- 
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on a rugged ROHN 485' DD-H Broadcast Tower. 
Careful planning, engineering and years of experi- 
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installation teams are yours whenever you call 
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ii 




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9 Midway point of this "Pre- 
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Complete Engineering 
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6 Destination? Atop the gi- 
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BOOK NOTES 



"Clearing the Air," by Edward P. 
Morgan. Robert B. Luce Inc., 119 W. 
40th St., New York 18, N. Y. 267 pp. 
$4.95. 

Mr. Morgan is a commentator on 
the ABC Radio network and this book, 
to be on sale next Monday, is a selec- 
tion of his "essays" carried on that net- 
work since he joined ABC from CBS in 
1955. 

The ABC commentator, it has been 
said, enjoys the right to broadcast what 
he pleases on his program with no in- 
terference, and the essays in fact at- 
test to Mr. Morgan's subjective treat- 
ment of his material and illuminate the 
undeniable success he has had with 
this form of presentation. They also 
make it immediately evident that he has 
had little hesitation in advocating the 
unpopular view in his zeal to get at 
what he considers to be injustice, falsity 
or a point that others have minimized 
or overlooked. 

Mr. Morgan's scripts are well-written, 
considering that he prepared them un- 
der a newsman's deadline pressure. 
They are made more adaptable for book 
form by added title headings and by 
footnotes where the author feels further 
explanations are needed in the light of 
later developments. 

Taken together, the broadcast essays 
show a man who feels almost compelled 
to expose fakery, inhumanity, foolish- 
ness and error; who can become emo- 
tional about people and things and suc- 
cessfully convey his feelings to lis- 
teners; who once stood up under the 
strain of covering a disaster (the sink- 
ing of the Andrea Doria in 1956) in 
which his own teen-age daughter was 
believed lost but was found later to 
have been saved by a seeming miracle. 

Mr. Morgan's essays range over the 
"American scene," the Eisenhower and 
Kennedy administrations in Washing- 
ton, people in and out of the news, 
labor and management relations, cen- 
sorship, civil rights, overseas happen- 
ings and his personal experiences. They 
make a convincing case for non-inter- 
ference in "personal" broadcast jour- 
nalism. 

"The Madison Avenue Handbook," by 
Peter Glenn Publications Inc.; 444 East 
52d St., New York 22, N. Y.; $4.95; 
328 pp. 

This is the 1963 edition of the com- 
bined diary-directory Peter Glenn has 
published for the past five years. More 
than 100 pages are devoted to helpful 
directories covering talent agencies, ad- 
vertising agencies, producers and the 
like. The directory, this year in hard 
cover with plastic binding and tabbed 
indexed pages separating sections, is 
written for people who are involved in 
tv commercials or advertisements. 



THEY GAVE THE MESSAGE: 




DR. ALBERT E. BURKE 



"...a mind like a barracuda!" (News- 
week) 

"One of TV's most provocative half 
hours!' (Los Angeles Times) 

"A keen mind, a pencil and the most an- 
noying public-affairs program in TV to- 
day" (Look Magazine) 

"...provocative, sensible and challeng- 
ing... made video's usual run of com- 
mentary seem like a bedtime story!' 
(New York Times) 



THEY HAD A MESSAGE: 



"Signing a blank check for Al Burke's 
unblank mind is the best investment we 
have ever made!' (Hartford National- 
Bank) 

"It is conversant, as illustrated by the 
fact that this is currently one of the most 
talked about shows on local TV!' (Glen- 
dale Federal Savings) 




DR. ALBERT E. BURKE 



THEY GOT THE MESSAGE: 




DR. ALBERT E. BURKE 



STATIONS 

WSB-TV Atlanta, Georgia 
KERO-TV Bakersfield, California 
KBOI-TV Boise, Idaho 
WMT-TV Cedar Rapids, Iowa 
KHSL-TV Chico, California 
KLZ-TV Denver, Colorado 
WWJ-TV Detroit, Michigan 
Kl EM-TV Eureka, California 
KMJ-TV Fresno, California 



WTIC-TV Hartford, Connecticut 
KID-TV Idaho Falls, Idaho 
WFGA-TV Jacksonville, Florida 
KCOP Los Angeles, California 
WTMJ-TV Milwaukee, Wisconsin 
WSFA-TV Montgomery, Alabama 
WSM-TV Nashville, Tennessee 
WPIX, New York, N.Y 
WTAR-TV Norfolk, Virginia 
WDBO-TV Orlando, Florida 
WEAR-TV Pensacola, Florida 
WMBD-TV Peoria, Illinois 
WGAN-TV Portland, Maine 
WHBF-TV Rock Island, Illinois 
KOVR Sacramento, California 
KSBW-TV Salinas, California 
KONO-TV San Antonio, Texas 
XETV San Diego, California 
KRON-TV San Francisco, California 
KEY Santa Barbara, California 
KSBY-TV San Luis Obispo, California 
KOMO-TV Seattle, Washington 
KVTV Sioux City, Iowa 
KXLY-TV Spokane, Washington 
KOVR Stockton, California 
WFLA-TV Tampa, Florida 
WKST-TV Youngstown, Ohio 



WITH MORE BEING ADDED EVERY DAY... 



NTA 



8530 WILSHIRE, BEVERLY HILLS OL. 5-7701 
NEW YORK : 444 MADISON AVE. PL. 3-6106 
CHICAGO : 6 1 2 N. MICHIGAN AVE. MI. 2-5 56 1 



BROADCASTING, January 14, 1963 



21 



THE CLEAR DOPE 



Here is the clear dope about a good broadcasting operation. 

Although most guys and gals our age who are in the advertising business know almost 
everything about us, we are often reminded that time flies and each day new people are 
joining the ranks of agencies of the country. Some of them sit in judgment on us, and so 
they need to know all about us. 

Well— We operate KRNT Radio, KRNT Television, and KRNT Theater out here in Des 
Moines, Iowa. All under the same roof. All run by the same people. Many of the personnel 
are up to their necks in all three all the time. 

Our radio station has led in service and adult audience most of its 27 years. The 
television station reflects credit on its parent and generally leads in ratings, and in every 
one of its seven years, it has done around 80% of the local business! Both stations are affili- 
ated with CBS. The CBS know-how together with the KRNT "know-how and go-now" keeps 
us out in front. The theater is the largest legitimate theater in the U.S.A. Everything from the 
Grand Opera to the Grand Ole Opry is shown in it. It truly is the "Show Place for All Iowa." 

So what happens? Well, the stations promote the theater and the theater promotes the sta- 
tions, and we learn show business from running all three. We learn about people, too. Noth- 
ing will straighten out a person's thinking about what appeals to people as well as the box 
office. 'Tis the till that tells the tale. People either put their money where their mouth is at 
the box office or they don't — they kid you not. 

Out of this baptism of fire comes some pretty hep people in programming and promo- 
tion and market knowledge. 

Few organizations, if any, know this market as well as the KRNT organizations knows it. 

Few organizations know more about program appeals — 

Few organizations know more about promotion and publicity — 

Few organizations are held in as high esteem by its public. 

Few organizations of our kind in the U.S.A. have the track record that KRNT Radio and 
KRNT Television post year after year. 

The KRNT name means leadership and has for a long time. 

What about right now, today? 



Well, take KRNT-TV: 



The hot CBS-TV schedule is hotter here. 



The hot Steve Allen Show is hotter here. 
The hottest movie package is here. 

The hottest news outfit is here. In fact, one of the top daily nighttime news programs in 
a multiple station market in America is here on KRNT-TV. 

The hottest sports programs are here. The football coaches of the three largest universi- 
ties in Iowa are seen exclusively in this market on KRNT-TV. 

The most and the best and the best-known local personalities are on this station. 

Civic, cultural and religious groups know from long experience that they can count 
on our eager cooperation and support. They know we do operate in the public interest, con- 
venience, and necessity. 

And — this is the station, in this three-station market, that carries around 80% of the 
local television advertising and has since the station's inception. Yes — where the cash register 
has to ring today to make today's profits, this is the station the local merchants depend on 
for sales — some of them selling products your agency represents. 

Then about radio: 

Every Des Moines survey a fellow can find shows KRNT Radio leading in total audi- 
ence, total adults . . . leading in believability, too. KRNT "Total Radio" has the solid sound 
of success you like. You're proud to be associated with it. It, too, is a great news station, a 
great sports station, and it has the most and best known local personalities. It, too, is an out- 
standing public service station. 

Our KRNT Radio personalities appear regularly on KRNT Television. This is a big ad- 
vantage. Radio listeners know what KRNT personalities look like. Likewise, television viewers 
are constantly reminded of their local KRNT-TV favorites because of their frequent exposure 
on KRNT Radio. One medium helps the other in our operation. And personalities are pictured 
in heavy newspaper promotion, too. Our personalities are "old friends" to Central Iowa 
people — an important plus in their merchandising and sales effectiveness. 

These stations of ours provide the proper climate for responsible advertisers — a climate 
of leadership, believability and responsibility. It is said that Lord Chesterfield once invited 
his young friend thusly: "Come walk down the street with me. It will make your fortune!" 

We invite responsible advertisers to come walk down the street with us. It will go a 
long way toward making your fortune. 



> KRNT RADIO— KRNT TELEVISION 

An Operation of Cowles Magazines and Broadcasting, Inc. 
Represented by the Katz Agency, Inc. 



MONDAY MEMO 



from ALVIN ZAKIN, partner, The Zakin Co., New York 



Find how you're different, then tell it— in a different way 



Broadcast media today are in the 
clutches of that old devil, conformity, 
in advertising their wares. 

Most stations hold rigidly to a few 
hackneyed formula claims, and no one 
seems willing to be the first to break 
away. I'm thinking of such well-worn 
slogans as "First in the market," "De- 
livers bigger audiences" — or that pa- 
thetic plea, "You need both to cover the 
Skinny Gulch Market." No matter how 
differently they're expressed, they're 
still the same time-eroded ideas. 

It seems ironical that so much sta- 
tion advertising is still creatively dull 
and unconvincing. The irony, of course, 
is that stations are in the business of 
advertising. More than anyone else (ex- 
cept perhaps the agencies) they should 
sell on a highly inventive level. The 
fact that they don't, as a rule, is the 
old story of the shoemaker's child go- 
ing barefoot. Most stations have neg- 
lected to keep up with the changing 
trends in all advertising. 

A lot of station advertising, I fear, is 
simply handed over to the local ad 
agency that buys the most time on the 
station. This arrangement doesn't al- 
ways lead to the best creative work. 
Good advertising is more apt to evolve 

( 1 ) when there is the stimulation of an 
active client-agency relationship and 

(2) when campaigns are questioned and 
weighed critically. 

Now, since I seem to know so many 
answers, what do I recommend to make 
the break with tradition? I'm certainly 
not suggesting some of the bizarre ad- 
vertising attempts I've seen lately, 
chestnuts appearing to have no rele- 
vancy to the subject. Naked ladies, for 
instance, are enticing — but not as a 
means of unveiling rating figures. I also 
have a hunch that the double-entendre 
in ads (especially when it snickers) has 
to be very, very clever to be good. 

Straight And Clean ■ So let's play 
it straight and clean and direct — the 
way really good advertising is anyway. 

What I am suggesting is a fresh look 
at station advertising and a disregard 
for all the things that have been done. 
I would like for some station manager 
to be the Mr. Volkswagen of media 
advertising; to be realistic enough to 
recognize that what he really has to 
sell is a product — his; enough to admit 
there are no sacred cows; that his 
problem is simply to find the single, 
selling-est point he has in his favor. 

And this, as he might suspect, is the 
hardest part of the job. It takes blood, 
sweat and fears-overcome to hang his 
image on one basic point. But when 



he's found it, tested it, pot-shotted at 
it, and it still comes up shining, his 
battle will be half won. 

I say half because now that the point 
of difference is established, it must be 
presented differently. Here is where I 
hope our friend, the station manager, 
would start to discard any dusty cliches 
which may be still around. To be on 
the safe side, he'd throw out every old 
rating chart, every picture of a pretty 
girl, every picture of the local moun- 
tain with its tv tower, every picture of 
Main Street, every picture of dear and 
faithful media buyers, and especially 
every picture of himself (which takes 
iron self-discipline). 

Now, with the decks cleared, I would 
like the station manager and his agency 
to sit down and think up 10 fresh new 
ways to present this point of differ- 
ence. This is an even harder job, and 
just as critical as the soul-searching 
which went before. Out of the first 10 
ideas, if he gets one good ad he will 
be lucky. But this is the beginning of 
his campaign, and (I hope) the begin- 
ning of the kind of advertising that 
makes a product or a service famous. 
If this station manager and his agency 
are typical of the kind of people who 
make great selling ads, it will be a long 
process. And dozens of embryo cam- 
paigns will never see the light of day 
as the final one is put into action. 

A Station's Story ■ Now if all this 
sounds like a nice theory — but just a 
nice theory — I'd like to tell you a story 
about a station that had the courage to 
assert its individuality. And because 
my agency is part of the story, I know 
how it all happened. 

About three years ago, an independ- 
ent television station in a large metro- 
politan market found it had grown up 
into a thriving, respected medium. But 
it lacked an identification — a theme — 



one basic point of difference. 

This metropolitan independent and 
the agency's creative staff took a long, 
hard look at the station's assets. These 
boiled down to six or seven points, all 
of which were unusual for an independ- 
ent in a metropolitan market. Each 
point contributed to an overall picture 
of quality and prestige that could not 
be matched by any other independent. 
Thus, a theme was developed, stressing 
the prestige of this non-network outlet. 

A comprehensive campaign followed 
(after many were created and discarded 
for various reasons), calculated to alert 
the industry to the very real advantages 
of the station and to back the "prestige" 
claim with solid points. 

The campaign utilized dramatic pho- 
tographs of objects, which, when seen 
in association with the headlines, dram- 
atized the six selling points in unusual 
and arresting ways. And always, the 
emphasis in the look and tone of the 
individual ads was on prestige. 

The effect was memorable. There is 
evidence that this campaign has done 
an enormous service for the station. 

Now it stands to reason that no 
media buyer can memorize 500 tv sta- 
tion call letters. The competition for 
the buyer's recognition is enormous. 
The call letters remembered outside 
the immediate market must be im- 
pressed and impressed hard — and the 
job must be done by advertising. 

Large metropolitan markets, of 
course, present special problems for 
advertising. But in every smaller city, 
the same principles govern. Ended is 
the era in which a tv station could cry 
vaguely "first" or "me too" and get 
away with it. Today, if the tv station 
is to be the identification maker for 
products, it must show first that it 
knows how to create a strong identifi- 
cation of its own. 




Al Zakin is a partner in The Zakin Co., an 
advertising agency in New York with 
broadcast industry clients on its account 
roster. Mr. Zakin is a native New Yorker 
and a graduate of Syracuse U. He also 
studied marketing at the Columbia U. 
School of Business, New York. His execu- 
tive posts in 15 years of activity with 
advertising firms and advertising agencies 
have included those of account super- 
visor, marketing director and vice presi- 
dent and plans board member. 



24 



BROADCASTING, January 14, 1963 



YOU CANT COVER 





*The Indianapolis 
market, we mean! 



This provocative headline is more than a facetious approach to 
a marketing problem. If you presently have distribution in and 
are exerting advertising pressure on the Indianapolis market, 
then consideration of the Terre Haute market is of vital impor- 
tance to your sales success. 



HERE'S WHY: 

1. Terre Haute is closely linked to Indianap- 
olis for its distribution. 

2. Two of the Leading Supermarket Chains 

in the Terre Haute-lndianapolis coverage 
area credit the WTHI-TV area with more 
than one fourth of their total area sales, 

3. Indianapolis Television, even when ex- 
tensively used, misses 80% of the Terre 
Haute metro area. 



4. Combining WTHI-TV with any Indianapolis 
television develops sizeable, additional 
penetration without additional cost 

5. The combination of WTHI-TV with an 
Indianapolis effort reduces excessive du- 
plication, substituting new potential cus- 
tomers. 

6. The Terre Haute-lndianapolis media ap- 
proach does not reduce the level of impact 
in metro Indianapolis. 



These facts were revealed through a series of special studies conducted 
by ARB. These are presented in detail and are available 
through your Edward Petry Man. 



WTHI-TV 
delivers more homes 
per average quarter 
hour than any 
Indiana station* 
(November 1962 ARB) 

*except Indianapolis 



WTHI 




CHANNEL 10 
TERRE HAUTE, 
INDIANA 

*AN AFFILIATE OF 
WTHI AM & FM 



^^ElEVISIO^^ 




BROADCASTING, January 14. 1963 



25 



FOCAL 



POINT 



I IJJ1&* 



1 Is 7 USE OF F 



Focal Point is a year-long project that attempts 
to harness the power of broadcasting to the 
forces at work on community and statewide 
issues and problems. The function of Focal 
Point is to overcome citizen apathy and to 
encourage action. 

Focal Point in Baltimore 

In Baltimore, on WJZ-TV, Focal Point is 
tackling the varied and complex problems of 
metropolitan expansion as they apply to edu- 
cation, transportation, urban renewal, police 
administration, roads and highways, and other 
areas. The project was started with a leadership 
conference, which included among its partici- 
pants Senator Harrison A. Williams, Jr., 
Federal Housing Administrator, Dr. Robert 
Weaver, FCC Commissioner, Frederick W. 



Ford and former Mayor J. Harold Grady of 
Baltimore. 

Focal Point in Boston 

Most recently, in Boston, Focal Point is taking 
a penetrating look at the state, its government 
and its problems. The project began with three 
90-minute forums given prime time on three 
successive week nights over WBZ-TV and 
Radio. Participants included Attorney General 
Robert Kennedy, Governor LeRoy Collins, 
Archibald MacLeish, Moderator Erwin D. 
Canham and Paul C. Reardon, Associate Jus- 
tice Supreme Judicial Court. 

Discussion areas— as related to govern- 
ment—were "Morality" (can it be legislated?), 
"Modernization" (can statutory and constitu- 
tional law be changed to keep pace with the 



WBZ. WBZ-TV. BOSTON WINS* NEW YORK WJZ-TV . BALTIMORE KYW* KYW-TV - CLEVELAND 
KDKA.KDKA-TV. PITTSBURGH WIND. CHICAGO WOWO • FORT WAYNE KPIX-SAN FRANCISCO 



26 



BROADCASTING, January 14, 1963 



times?), and "Manpower" (how can political 
parties be revitalized?). 

Two audiences were involved: those 
present in New England Life Hall, where the 
programs took place; listeners and viewers at 
home (estimated at 500,000), including mem- 
bers of audience action groups. 

"New and Better Directions" 

These programs represent the kick-off to a 
year-long project, but already their elfect is 
being felt. Focal Point has fired the imagina- 
tions of critics, columnists, and viewers. "The 
phrase 'focal point' is likely to be one that 
Massachusetts citizens will remember for a 
long while ... it may mark the turning of a cor- 
ner that leads to new and better directions," 
said the Pilot, official organ of the Archdiocese 



of Boston. The Boston Herald called it ", . .the 
most interesting, but more important, informa- 
tive, program of a local nature ... this season." 

Its success ultimately will be measured by 
the public's involvement. In Baltimore and 
Boston, additional programs on specific issues 
of state and local significance are being con- 
templated. Other WBC stations are already 
applying the Focal Point concept in their par- 
ticular areas. 

The Power of Broadcasting 

The Westinghouse Broadcasting Company has 
long believed that the power of broadcasting 
can successfully be brought to bear in the 
practical area of community improvement as a 
constructive force in the solution of social and 
political problems. 




BROADCASTING, January 14, 1963 27 



WKRG'TV 

MOBILE CHANNEL 5 PENSACOLA 




TTT 



Exception To The Rule 




Each NIELSEN Published-from the very first- 
Dec. 1959 to Nov. 1962-Proves WKRG-TV 



Represented by H*R Television, Inc* 

or call 



C. P. PERSONS, Jr., General Manager 

BROADCASTING, January 14, 196a 



] BROADCASTING 

THE BUSINESSWEEKLY OF TELEVISION AND RADIO 

January 14, 1963, Vol. 64, No. 2 



ENGINEERED BIRTHS FOR RADIO 

■ NAB says technical standards can control station growth 

■ It rejects economic protection though profits shrink 

■ It and other witnesses urge FCC to lift radio freeze 



The adoption of a government policy 
of economic protection for radio sta- 
tions was headed off last week. 

The NAB went on record in opposi- 
tion to government regulation of radio 
competition, except by the application 
of engineering standards. The associa- 
tion's strong stand against economic reg- 
ulation, taken during a two-day FCC 
Washington hearing on radio station 
population control, put an end to spec- 
ulation that it would join with some 
FCC officials in a plan to create limited 
monopolies in radio. 

"I want to make it clear," said the 
NAB's chief spokesman at the hearing, 
"that NAB is opposed to and cannot 
subscribe to any proposal which would 



arbitrarily place a limitation on the 
number of radio stations in a given 
market." The spokesman, George 
Hatch, president of KALL Salt Lake 
City and chairman of the NAB's Ra- 
dio Development Committee, added: 
"Stated in reverse, given an application 
for a facility which meets all proposed 
sound engineering standards, the com- 
mission should grant a license for that 
facility." 

The NAB said, however, that the 
FCC ought to quit granting stations in- 
discriminately. It advanced these three 
recommendations to keep the station 
population from outgrowing the capaci- 
ty of the radio spectrum and to discour- 
age inadequately financed applicants 



from entering radio: 

■ A general overhaul of am engi- 
neering standards including the elimi- 
nation of the 10% rule (whereby an 
application can be granted if no more 
than 10% of his normally protected 
contour will receive objectionable in- 
terference), a more precise definition 
of a "first service," the use of intermedi- 
ate powers for the improvement of ex- 
isting services to serve urban areas 
rather than granting of new stations 
and a review of directional antenna 
standards and methods of calculating 
skywave interference. 

■ A re-examination of FCC policies 
on the authentication of financial re- 
sponsibility to construct and operate a 




The NAB talks (above) and the FCC listens (below) in last 
week's conference on the problems of am radio broad- 
casting. Association representatives at the "head table" 
are (I to r) consulting engineer George C. Davis; Carl Lee, 
executive vice president of the Fetzer stations and chair- 
man of the special NAB radio engineering subcommittee; 
George Hatch, president of KALL Salt Lake City and 



chairman of the NAB Radio Development Committee; 
NAB President LeRoy Collins; Doug Anello, NAB general 
counsel, and George Bartlett, NAB manager of engineer- 
ing. An interested audience (below) includes all seven 
FCC commissioners (I to r) Frederick W. Ford, Robert E. 
Lee, Rosel H. Hyde, Chairman Newton N. Minow, Robert 
T. Bartley, T. A. M. Craven and E. William Henry. 





BROADCASTING, January 14, 1963 



29 



— PERSPECTIVE ON THE NEWS — ■—■ — — — — 

How the birth control talk started 

A RADIO STATION POPULATION EXPLOSION TROUBLES NAB AND FCC 



The postwar surge of new radio sta- 
tion grants, stalled now by the current 
FCC-imposed freeze, finds broadcast- 
ers and government alike faced by a 
dilemma — how to meet the demands 
of would-be station operators without 
crucial damage to the present radio 
structure or the public interest. 

Some of the problems of station 
population growth were brought into 
the open last week as the FCC and the 
NAB held a two-day hearing (see 
story beginning on page 29). 

This conference came after a series 
of developments that started at the 
end of World War II when there were 
roughly 900 radio stations on the air. 
After the FCC came out from under 
the impact of wartime equipment 
shortages and a freeze on new grants, 
it began playing midwife to new facili- 
ties — am radio, fm radio and tv — at 
an unprecedented rate. 

Cps Tough to Get ■ Before the war 
the process of wringing a construction 
permit from the commission had been 
long and expensive, often involving 
unrecorded political nuances, as the 
existing station operators utilized num- 
erous ways of contesting applications 
that might cut a station's service area, 
cause interference or limit its econom- 



ic potential. 

After World War II the FCC began 
satisfying demands for expansion that 
had been pent up during the war 
years. Longtime operators whose sta- 
tions had served areas many miles 
from their transmitters now were 
worried because their distant signals 
were being drowned out by new sta- 
tions in outlying communities. These 
population figures on authorized sta- 
tions at five-year intervals (as com- 
piled by the Broadcasting Year- 
book) trace the explosion: 

1925—571, 1930—612. 1935—665, 
1940—814, 1945—956, 1950—2,234, 
1955—2.774, 1960—3,527. 

As of Nov. 30, 1962, there were 
3,924 authorized am stations plus ap- 
plications for another 499, according 
to the latest FCC compilation. 
Broadcasting's weekly compilation 
showed 3,803 am stations on the air 
on Jan. 2, 1963. 

By 1960, with some 3,500 stations 
on the air, total radio revenues of 
$600 million were being split so fine 
that about one-third of all stations 
reported losses. This financial record 
had just been compiled before LeRoy 
Collins took office as NAB president 
in January 1961, 



Collins on Overpopulation ■ Gov. 
Collins took notice of the radio situa- 
tion in his first address to an NAB 
convention (Broadcasting, May 15, 
1961). 

"Where do we go from here in 
radio?" Gov. Collins asked. "Perhaps 
we should start by seeking to develop 
some plan for effective birth control 
in this business." 

The next October FCC Commis- 
sioner Frederick W. Ford raised the 
sticky question of regulating station 
population according to economic cri- 
teria. In a speech to the Kentucky 
Broadcasters Assn., Mr. Ford recalled 
that during the 1930's the FCC had 
taken into account the nature and ex- 
tent of economic injury when it con- 
sidered new grants (Broadcasting, 
Oct. 23, 1961). 

Then the commission's perspective 
had been influenced — to a limited ex- 
tent, at least — by a U. S. Supreme 
Court decision in 1940. This had 
held that radio stations are distin- 
guished from common carriers by the 
element of unrestrained free enterprise 
and that free competition should de- 
termine which station stands or fails. 
Commissioner Ford told the Kentucky 
group that it was time the FCC re- 



radio station. It was suggested that an 
applicant be required to be prepared to 
operate for one year without revenue 
instead of the present three months. 

■ Encouragement by the commission 
of mergers of existing stations, particu- 
larly where substandard engineering fa- 
cilities are involved. This, the NAB 
said, would permit a substandard facil- 
ity abandoned by merger to be with- 
drawn from its original location and 
possibly reassigned to an area that 
needed it. 

Economics, Programs Passed ■ Singu- 
larly lacking from most of the testi- 
mony during the two days of hearing 
were statements on finances and pro- 
gramming. Both were mentioned at 
times, but neither was given the weight 
that some had expected — particularly 
the subject of economics. 

Mr. Hatch said that "all of us are 
aware of the declining average revenue 
per radio station." He said the subject 
is worthy of most serious study even 
if there appeared no available and ac- 
ceptable solution to the problems that 
might be uncovered. 



The NAB witnesses testified last Mon- 
day (Jan. 7) with 10 "public witnesses" 
appearing Tuesday. NAB President Le- 
Roy Collins was present for the asso- 
ciation testimony but did not partici- 
pate except to introduce NAB witnesses. 

"There have been so many funeral 
dirges sounded and written," Gov. Col- 
lins said, "that it is good to know that 
at last we have an opportunity to come 
here to praise radio broadcasting and 
not to bury it." 

In an opening statement, FCC Chair- 
man Newton N. Minow pointed out 
that radio today bears little resemblance 
to the same medium immediately after 
World War II. He said that the number 
of stations has increased from 955 to 
nearly 4,000 and that revenues per sta- 
tion have decreased from $238,000 in 
1945 to $145,000 in 1961. Average 
profits per station went down over the 
same period from $72,000 to $8,900, 
he said. 

Among other points made at the 
hearing: 

■ All witnesses agreed that the am 
freeze should be lifted immediately. The 



NAB did not specifically mention the 
freeze in its prepared statements but 
in answer to a question, Mr. Hatch said 
the association's recommendations 
could be carried out without a freeze 
and that it should be lifted. 

■ Rate cutting and double billing are 
the true evils of broadcasting and the 
FCC should do something about both. 

■ The reason so many stations do not 
show a corporate profit is because own- 
ers pay themselves large salaries. This 
is perfectly legitimate, the witnesses 
felt, and the practice will show up in 
future financial statements filed with 
the FCC which will require a listing of 
total salaries paid executives, owners 
and their families. 

No Transfusion Wanted ■ In a con- 
cluding statement, Mr. Hatch said that 
"radio does not need any transfusion, 
nor is it as sick as some would have us 
believe. It is our belief that with great- 
er reliance placed in am allocations 
upon sound engineering practice and 
adequate financial qualifications, the ra- 
dio industry will reach new heights in 
prosperity and will continue to provide 



30 (LEAD STORY) 



BROADCASTING, January 14, 1963> 



examined its thinking on the question 
because bad programming might drive 
out good since it costs less to produce. 
He showed how revenues of individ- 
ual stations had been dropping. 

As a counter to Mr. Ford's remarks 
FCC Commissioner Rosel H. Hyde 
warned that utility-type regulation was 
being considered. He suggested, in 
an oblique reference to broadcasters 
who were talking about seeking eco- 
nomic protection: "This may be an- 
other instance where preoccupation 
with matters of immediate concern 
may obscure interest in basic princi- 
ples." He said that radio could not 
attain stature by leaning on govern- 
ment protection. 

But some influential NAB members 
were beginning to side with Mr. Ford's 
views. The 1961 Salt Lake City NAB 
fall conference, in the homeland of 
George Hatch, operator of KALL 
Salt Lake City and NAB radio board 
chairman at the time, adopted a reso- 
lution calling on the association to 
consider the situation. A few days 
later at the fall conference in Jack- 
sonville, Fla., John F. Meagher, NAB 
radio vice president, proposed a study 
of new radio station grants and the 
impact of FCC policies on stations. 

Gov. Collins, reviewing a confer- 
ence he had held at the commission, 
sent a memo to the radio board on 
the subject. When the board met Jan. 
31, 1962, it looked over a staff study 
and directed Gov. Collins to name a 
special study committee. 



A number of informal conversations 
were held by NAB and FCC spokes- 
men during the spring of 1962 in an 
effort to see each other's views. 

Action Begins ■ All the talk and re- 
search were transacted into action at 
the April 1962 NAB convention when 
Gov. Collins said "there is no more 
important work before us" than to 
find remedies for radio's overpopula- 
tion. FCC Chairman Newton N. 
Minow came back a day later with 
the suggestion that the industry and 
commission meet in "an informal, 
face-to-face shirtsleeves working con- 
ference" to discuss the state of radio, 
adding that the search for answers 
was overdue. 

That did it. Gov. Collins set up a 
nine-man committee headed by Mr. 
Hatch and the FCC declared an am 
freeze May 10 "as a first step toward 
re-examination of the rules governing 
am broadcast assignments." It termed 
the freeze "a partial halt to accepting 
new am applications." 

NAB's committee and its subcom- 
mittees met several times and con- 
ferred with commissioners and staff- 
ers. Frequent alarm was expressed 
in the industry lest the NAB get in- 
volved in utility-type discussions that 
could threaten free broadcasting. NAB 
pointed out it was emphasizing engi- 
neering aspects in its studies prepara- 
tory to the Jan. 7-8 conference. 

Now the conference is over. NAB 
has stated its case in depth. It's up 
to the FCC. 



outstanding broadcasting service." 

Without these tighter standards, Mr. 
Hatch said that he would not feel so 
optimistic about the future of radio. 

NAB conducted extensive engineer- 
ing studies of radio coverage and in- 
terference in the southeastern U. S. and 
asked the commission to continue the 
study to include coverage of all the 
country. The association also present- 
ed a nationwide situation report on the 
use of two specific frequencies, 600 and 
1300 kc. 

Serious Concern ■ In his opening 
remarks, Mr. Hatch said that am radio 
has reached the point where interference 
is of "serious concern." He cited the 
"Topsy-like" growth that has seen the 
number of am stations increase from 
765 in 1940 to 3,451 by 1960. 

"This explosion in the number of sta- 
tions is the result of the understandable 
desire of the commission to provide as 
many local services as could be fitted 
into a limited spectrum," he continued. 
"However, as the nation has reached 
a saturation point in the number of am 



radio stations, there have been increas- 
ing complaints from the public." 

The special NAB committee con- 
cluded that the necessary climate for a 
sound and orderly development of am 
radio can be provided without making 
any basic changes in the competitive, 
free enterprise system, Mr. Hatch said. 
The association's study indicated that 
the objective of the FCC in providing 
am service "has been achieved to a re- 
markable extent," he said. "From here 
on, it would appear that the objectives 
of the commission and of the radio 
industry over the next two decades 
should be the improvement of existing 
facilities and the extension of inter- 
ference-free service." 

Open Minds ■ The NAB approached 
its engineering study with "open minds, 
without preconceived ideas . . . letting 
the facts fall where they may and speak 
for themselves," Carl E. Lee, executive 
vice president of the Fetzer Broadcast- 
ing Co. and chairman of the engineering 
subcommittee, told the FCC. 

He said the study was made from 
the following standpoints: (1) During 



the past 20 years, how has engineering 
(or the lack of it) contributed to the 
interference or degradation to the radio 
service the public receives? (2) How 
has engineering contributed to the over- 
all development of a nationwide radio 
system as well as meeting the commis- 
sion objectives for radio during the past 
two decades? 

The NAB engineering studies, Mr. 
Lee said, show that the FCC "with all 
its trials and tribulations should be high- 
ly complimented" in the administration 
of its standards to secure a nationwide 
radio system. Application of the engi- 
neering standards over the past 20 years 
has exceeded in many cases the FCC's 
overall objectives, he said. Sometime 
between 1950 and the present, Mr. Lee 
said, the overall objectives for radio 
were reached and the new stations 
granted since then simply added to the 
multitude of signals already covering 
a given area. 

NAB Orders Study ■ The NAB spon- 
sored an intensive engineering study of 
daytime radio coverage and interference 
in the southeastern U. S. and of nation- 
wide usage of 600 and 1300 kcs by 
George C. Davis Consulting Engineers. 
Results of the study were given to the 
FCC in a narrative, chart and slide 
presentation. George W. Bartlett, NAB 
manager of engineering, presented a 
separate study made to determine how 
well the following goals have been met 
by the FCC: 

( 1 ) Provision for some service to all 
or as much of the nation as possible; 
(2) provide each community with at 
least one am service; (3) a choice of 
at least two am services wherever pos- 
sible; (4) at least two local am sta- 
tions for as many communities as pos- 
sible, and (5) multiple program choices 
to as many listeners as possible. 

Both studies on daytime radio cover- 
age in 1940, 1950 and 1960 included 
all of South Carolina and Georgia and 
parts of Ten nessee, North Carolina, 
Alabama and Florida (north of Jackson- 
ville). This area was selected as typical 
of the U. S. In 1940, according to Mr. 
Bartlett, 60.9% of the area received at 
least one primary daytime service; 
96.7% in 1950 and 99.4% in 1960, 
the NAB study showed. For cities over 
2,500 population, 38.1% had at least 
one daytime service in 1940; 87.4% in 
1950 and for 1960 the figure was 
97.3%. 

Population-wise, 33.9% received at 
least two interference free daytime serv- 
ices in 1940; 86.1% in 1950 and 96.7% 
received two or more stations in 1960. 
Within the area studied, in 1940 there 
were 61 cities with 5-10,000 population 
and none had more than one am sta- 
tion; by 1950 there were 110 cities in 
this population category and four had 
two or more stations and in 1960 of the 



BROADCASTING, January 14, 1963 



31 




Three maps tell the story of radio's 
growth in the southeastern U. S. as, 



in 1940, there was no interference free 
daytime signal for 39.1% of the area. 




By 1950, most areas had a choice of 
two or more daytime stations and only 



3.3% of the land area was without an 
interference free signal. 




Ten years later, in 1960, the coverage 
looked like this. At least four stations 



were available during the day to 
87.1% of the area. 



119 cities with less than 10,000 popula- 
tion, 10 had two or more stations. 

Constant Gain ■ In the 10-50,000 
population grouping for 1940, there 
were 53 such cities and only two had 
more than one station. In 1950, there 
were 66 cities in this category with 30 
having two or more stations and in 1960 
the figures were 96 cities with 49 having 
multiple daytime services. 

Only one daytime service was pro- 
vided to 70.2% of the people within 
the six states in 1940; 33.9% had at 
least two services; 11.3% had a choice 
of three or more stations and only 
3.7% could receive four or more am 
stations. By 1950, 97.8% of the popula- 
tion had one service and 57.7% had 
a choice of four or more. In 1960, all 
but .03% received one primary daytime 
service and 81.6% had a choice of 
four or more stations. 

Cities with a population between 5- 
10,000 in 1960 without a single am 
station totaled 22 and 9 cities with 
over 10,000 were without a local am 
station. 

There were 80 am stations provid- 
ing service in the southeastern states 
surveyed in 1940; 328 stations in 1950, 
and 526 by 1960. 

Mr. Bartlett's study did not consider 
interference while Mr. Davis's study 
was based primarily on that factor (see 
charts at left). Mr. Davis presented 
an 88-page document consisting pri- 
marily of charts and graphs covering 
radio development in the six states and 
the use of 600 and 1300 kcs across 
the nation. Both frequencies picked are 
regional channels, one in the high band, 
one low band, and were selected be- 
cause they were considered "typical" 
(see page 34 for broadcast use of the 
two frequencies since 1940). 

The Davis study shows the degrada- 
tion of signals of existing stations 
caused by the granting of new stations 
as well as white areas in the south- 
eastern states. 

Further Use ■ There are 48 possibili- 
ties for new stations (daytime) as- 
signed to the southeastern states in 
areas where the largest town has less 
than 3,000 population, Mr. Davis said. 
These are frequencies which are avail- 
able and for which no applications are 
pending. In areas containing towns 
from 3-10,000 population, there are 45 
possible new stations and there are 21 
possibilities in communities with over 
10,000 population, according to Mr. 
Davis's findings. 

A preliminary study of Class 1-B 
channels in the six states indicates that 
75 daytime stations of 5 kw or less 
could be granted, he said. 

Mr. Davis's maps showed wide areas 
without primary daytime in 1940, much 
less in 1950 and practically none in 
1960 (see at left). The remaining 
white areas are on the Atlantic Coast 



32 (LEAD STORY) 



BROADCASTING, January 14, 1963' 




NIELSEN MARKET COVERAGE AREA 

Map © 2.962 A. C. Nielsen Co. 



Automotive sales in WHO Radio's NCS '61 
area are '581,827,000 PER YEAR! 



You don't think of the sound, conservative Iowa 
citizen as being particularly car-happy — and he 
isn't. Yet people in this great station's NCS '61 
area actually make over a HALF-BILLION dollars 
of automotive purchases annually (Sales Manage- 
ment, June 10, 1962). 

WHO Radio's 117 counties (NCS '61) are a 
golden lode for manufacturers of automobiles, tires, 



lubricants, fuels, batteries — and every other prod- 
uct that prosperous people want, and that money 
can buy. 

How else can you cover such a market, with one 
medium, at truly moderate cost? 

Some of America's most successful advertisers use 
WHO Radio as one of their "first ten" — fifteen — 
twenty-five market stations. Ask PGW for the facts. 



ULPHO 

(or Iowa PLUS ! 

Des Moines . . . 50,000 Watts . . . NBC Affiliate 

Peters, Griffin, Woodward, Inc., National Representatives 




BROADCASTING, January 14, 1963 



33 



20 years of growth 



NO. OF STATIONS 



□ U 



1940 1950 I960 



NO. OF STATIONS 



1940 1950 I960 



DAYTIME 



POPULATION 



1940 1950 I960 



POPULATION 



1940 l< 



NIGHTTIME 



AREA 



□ LJ 



1940 1950 I960 



AREA 



1940 1950 I960 



Serving as typical of radio's fantastic growth in the 
past 20 years are these two charts made by George 
C. Davis Consulting Engineers for the NAB. Results 
were given at the NAB-FCC conference last week by 
Mr. Davis. These charts show the number of stations, 
population and square miles of area covered by sta- 
tions on a frequency of 600 kilocycles (I) and 1300 



NO. OF STATIONS 




1940 1950 I960 



NO OF STATIONS 



1940 1950 I960 



DAYTIME 



POPULATION 



2.487,726 

1940 1950 I960 



POPULATION 



AREA 



106.503 



1940 1950 I960 



AREA 



1940 1950 I960 



NIGHTTIME 



1940 1950 I960 



kilocycles (r). In 1940 there were five 600 kc daytime 
radio stations serving 6,529,440 people in an area 
covering 103,030 square miles. By 1960 there were 
22,600 kc stations covering 19,570,773 people in an 
area of 389,729 square miles. The growth for stations 
on 1300 kc was similar. The two frequencies were 
selected as typical of the entire radio pattern. 



in South Carolina and in northern Flori- 
da. 

In 1940, 29.8% of the people (3.3 
million) in the area under survey were 
without an interference free daytime 
service, while only 3.7% of the popula- 
tion had a choice of four or more in- 
terference free stations, Mr. Davis said. 
By 1950, only 2.2% of the popula- 
tion was without daytime service and 
57.7% had four or more stations. The 
population without at least one inter- 
ference free service in daytime had 
dropped to 0.3% in 1960 and 81.6% 
(11.4 million people) could tune in 
four or more stations. 

Qualifications, Mergers ■ NAB recom- 
mendations for a closer scrutiny of 
financial qualifications and the encour- 
agement of mergers were given by 
Merrill Lindsay, vice president of 
WSOY Decatur, 111., and chairman of 
the NAB's special non-engineering sub- 
committee. 

Mr. Lindsay said the subcommittee 
made a number of studies pertaining 
to various economic facets of radio. 
"While several of these investigations 



developed results of interest to mem- 
bers of the committee, it was our 
ultimate conclusion that none of the 
studies warranted conclusions upon 
which to pass recommendations for the 
purposes of this conference," he said. 

It was "expressly gratifying to find 
unanimity of opinion" that no limit 
should be placed on the number of am 
broadcast stations, Mr. Lindsay said. 
He used slides to portray the popula- 
tion growth of the U. S., along with the 
increase in stations and total radio ad- 
vertising revenues. He said that if radio 
grants continue at the past rate there 
will be 5,000 am stations by 1970, con- 
tinuing the disproportionate growth of 
radio to the total U. S. population. Dur- 
ing the last 20 years, the population 
has increased 38% and the number of 
radio stations 500%, he pointed out. 

Pointing out that cities and their 
metropolitan areas are getting ever 
larger, Mr. Lindsay said the NAB hoped 
the FCC will bear in mind all "of this 
shifting in the American scene in plan- 
ning for the future." Commission rules 
should be flexible enough to permit 



stations to improve their facilities to 
follow the shifts in population around 
urban areas, he said. 

Financial Responsibility ■ In tighten- 
ing financial qualifications, the NAB sug- 
gested that the FCC require the bases 
of an applicant's expected revenues and 
examine whether it is being "stringent 
enough" in requiring that capital be on 
hand for only three months operations. 

To achieve greater stability, NAB 
asked the commission to encourage 
station mergers, particularly where one 
of the stations would vacate an assign- 
ment which does not meet existing engi- 
neering standards. "Such an action 
would not only remove a facility, but 
could well make possible the assignment 
of the frequency to another community 
in need of additional or improved serv- 
ice," Mr. Lindsay pointed out. 

If the FCC reacts favorably to these 
recommendations, "the future of radio 
takes on a much brighter aspect," the 
NAB spokesman said. "With the anti- 
cipated growth in such factors as na- 
tional population, gross national prod- 
uct, individual incomes, spendable in- 



34 (LEAD STORY) 



BROADCASTING, January 14, 1663 



ii 



helps bui 

Chariot 




m 



■ 



" What impresses me most is 
WSOC-TV's strong promotion 
support. For example, when we 
ran our show on a corneal 
transplant operation, they 
alerted the Charlotte Eye 
Bank, went all out with them 
to publicize the program. 
Result: within 24 hours after 
the show, more than 150 
viewers had willed their 
eyes to the Eye Bank." 

H. C. CRANFORD, JR. 
Public Relations Director 
Hospital Care Association 
Durham, N. C. 



When your schedule is on Charlotte's WSOC-TV you are backed by 
much more than this station's program strength. You get a brand of 
staff support that contributes measurably to the success of your own 
efforts in the Carolinas. That is another reason why you get more for 
your advertising investment when it is with Charlotte's WSOC-TV. 
One of the great area stations of the nation. 



WS C TV 



CHARLOTTE 9-NBC and ABC. Represented by HR 



WSOC and WSOC-TV are associated with WSB and WSB-TV, Atlanta, WHIO and WHIO-TV, Dayton 
BROADCASTING, January 14, 1963 35 



ENGINEERED BIRTHS FOR RADIO continued 



come and number of households, the 
potential prospects for existing radio 
stations will rise increasingly." 

Common Complaint ■ Complaints 
against am broadcasting are primarily 
motivated by "business and economic 
rather than engineering considera- 
tions," according to Robert M. Booth 
Jr., an attorney, engineer and part 
owner of WSAL Logansport, Pa. 

"We have in this country the finest 
broadcast system in the world," he 
said. "This system has been created 
under the policies and practices you 
are now considering changing. . . . 
There is no mess. The commission is 
to be commended." 

If the FCC fully implements and ap- 
plies Sec. 307 (b) of the Communica- 
tions Act (calling for a fair and equit- 
able distribution of facilities among the 
states), "there will be far less, and 
possibly no, need for economic and 
programming controls," Mr. Booth said. 
He hit "artificial restrictions" which the 
FCC has placed on the granting of new 
stations in recent years. Such restric- 
tions include the rule prohibiting the 
overlap of the 25 mv/m contour of one 
station with the 2 mv/m contour of 
another if the frequency separation is 
less than 30 kcs and the 10% rule, Mr. 
Booth said. 

Both rules have been used to deny 
applications for new and much needed 



services, he said. "Artificial restrictions 
must be removed and outdated require- 
ments must be revised in the light of 
present day conditions," he said, and 
claimed there is no need for the current 
freeze. The commission or its staff 
must not consider a service contour 
as "an iron curtain" because such 
rigid rules are most unrealistic and it 
must discontinue its "numbers game" 
with respect to interference and other 
services available, he said. 

Mr. Booth endorsed the NAB pro- 
posal that existing stations be encour- 
aged to improve their facilities to serve 
expanded populations and that financial 
qualifications be tightened. 

Directional Antennas ■ Jules Cohen, 
a Washington consulting engineer and 
member of the NAB radio development 
committee, urged the commission to 
tighten its standards for directional 
antennas. "A regrettably substantial 
number" of directional antennas, in- 
stalled with FCC approval, were found 
to have less than the minimum efficiency 
specified, were unstable or failed to pro- 
vide the calculated protection, he said. 

"These failures are attributable to 
poor engineering," Mr. Cohen said in 
asking the FCC to make a "more critical 
examination" of the qualifications of 
engineers submitting data. 

Another member of the special NAB 
committee, William S. Duttera, director 



of allocations engineering for NBC, 
presented a paper on evolution of after- 
noon and evening co-channel skywave 
interference limitation to regional chan- 
nel stations in Washington, D. C. 

Haves, Have-nots ■ Everett L. Dillard, 
consulting engineer and owner of WASH 
(FM) Washington and WDON Whea- 
ton, Md., motivated a lively discussion 
as to whether current FCC policies en- 
courage program specialization by am 
stations. 

"Specialization is possible where you 
have a plentitude of services," he said, 
"but I feel that where there are a num- 
ber of stations in an area the burden 
of the individual station to provide high- 
ly diversified programming has been 
overemphasized. . . . Under present 
policies, the individual station is prin- 
cipally judged by the diversity of its 
own programming only." 

Commissioner Frederick W. Ford 
maintained the present FCC policy en- 
courages specialization in areas covered 
by many different am signals and Chair- 
man Minow agreed that specialization 
is desirable. 

Pointing to the increase in the num- 
ber of am stations over the past 15 
years, Mr. Dillard said that facilities 
have been granted which were neces- 
sary "but which competitively are in- 
adequate, not because of the program 
service they render but because of un- 
equal facilities. The broadcast band 
today is comprised of a far greater 
number of "have-nots than haves." 

Public Benefit ■ What has happened 
is not bad but has been for the public 
good, he said. The Communications 
Act does not concern itself as to whether 
any individual broadcaster makes a 
profit, he pointed out. 

The real crux of the problem, Mr. 
Dillard said, is that radio has changed 
over the past 15 years and the regula- 
tory concept has not kept up. FCC 
activities and requirements often add 
that "extra little burden" which makes 
it harder for a station to show a profit, 
he said. 

Only two alternatives face the FCC 
today, Mr. Dillard added: "First, rough 
as it may be, is nevertheless free com- 
petition with minimum regulation. The 
second, a highly regulated semi-mo- 
nopoly based upon scarcity of services 
to the public. . . . Any system which 
limits the number of stations to a com- 
munity on an economic basis is the 
opening wedge to the public utility con- 
cept of control of the broadcasters." 

The public, he said, has not been 
hurt by the increasing number of radio 
stations. 

Colby vs. NAB ■ Washington attor- 
ney Lauren A. Colby, who represents 
a half-dozen prospective am applicants 
attacked the NAB position and was in 
turn answered by both the association 
and Commissioner Ford. Mr. Colby 



Shreveport merger would 

The FCC has been asked to do 
something concrete about overpopu- 
lation of radio stations in Shreveport, 
La. 

Filed last week was a request ask- 
ing commission approval of a merger 
between two daytimers in Shreveport. 
To be merged are KREB (on 980 kc 
with 5 kw) and KCIJ (on 1050 kc 
with 250 w). The resulting station 
would operate on 980 kc. Sur- 
rendered to the FCC would be 1050 
kc, with the hope that it would 
never be used in Shreveport again. 

One reason the principals of the 
two stations feel 1050 kc won't be 
used in Shreveport is that a new ap- 
plicant for that frequency would find 
it almost impossible to satisfy engi- 
neering standards. It seems that since 
KCIJ began operating on 1050 kc 
other grants on that frequency and 
co-channels have pretty well "boxed 
in" the wavelength for Shreveport. 

Both KREB and KCIJ were not 
doing too well, the application says, 
particularly in the light of competi- 
tion with seven other Shreveport am 
stations (not to mention four fms 



solve overpopulation 

and three tvs). The lion's share of 
business has been going to two or 
three stations, the application recites, 
"and the others are carrying on a 
dogfight for the scraps." 

KREB is 50% owned by Lawrence 
Brandon and 50% by Upstate Small 
Business Investment Co. They bought 
the station in 1961 with an invest- 
ment of $180,000. Last year, because 
of losses, they switched from 1550 kc 
fulltime to its present 980 kc day- 
time only, in an exchange of licenses 
with KOKA also of Shreveport. 

KCIJ is owned by Marvin Burton, 
who bought the facility last Novem- 
ber for assumption of obligations 
totalling $71,589. 

Because both stations have been 
owned less than three years, a waiver 
of the three-year rule has been re- 
quested. 

The transaction proposed will re- 
sult in the ownership of the new 
KCIJ by both the Brandon-Upstate 
SBIC group and Mr. Burton. The 
present KREB owners will suffer a 
net book loss of $65,250, the ap- 
plication says. 



33 (LEAD STORY) 



BROADCASTING, January 14, 1963 





Meet The Selling Power Behind U.A.'s "Showcase For The 60 s" 







TONY CURTIS BURT LANCASTER GREGORY PECK 

Starring in "SWEET SMELL OF SUCCESS" Starring in "RUN SILENT, RUN DEEP" Starring in "PORK CHOP HILL" 

)one of ihe 33 UA "Showcase For The 60's"^ £ one of the 33 UA "Showcase For The 60's" £ £one ol the 33 UA "Showcase For The 60's" 



MARLENE DIETRICH 

Starring in "WITNESS FOR THE PROSECUTION" 
bone of the 33 UA "Showcase For The 60's"i 






FRANK SINATRA 

Starring in "JOHNNY CONCHO" 
I one of the 33 UA "Showcase For The 60's" I 



KIRK DOUGLAS 

Starring in "THE INDIAN FIGHTER" 
(one of the 33 UA "Showcase For The 60's" 



ALAN LADD 

Starring in "MAN IN THE NET" 
► one of the 33 UA "Showcase For The 60's" 



ROBERT MITCHUM 

Starring in "NOT AS A STRANGER" 
I one of the 33 UA "Showcase For The 60's" 





ROBERT RYAN 

Starring in "ODDS AGAINST TOMORROW" 
I one of the 33 UA "Showcase For The 60's" 



JAMES CAGNEY 

Starring in "SHAKE HANDS WITH THE DEVIL" 
|one ot the 33 UA "Showcase For The 60's" 4 



CARY GRANT 

Starring in "THE PRIDE AND THE PASSION" 
• one of the 33 UA "Showcase For The 60's" 



ERNEST BORGNINE 

Starring in "MARTY" 
i one of the 33 UA "Showcase For The 60's" I 



r 




ANTHONY QUINN 

Starring in "MAN FROM DEL RIO" 
I one of the 33 UA "Showcase For The 60's" 



This is a selling force with power behind it . . .and it's selling 
U.A.'s "SHOWCASE FOR THE 60's", with an unprece- 
dented entertainment line-up. With 33 top features . . . and 
scores of stars. You have pulling power that's untapped . . . 
sales potential unequalled. Have a look at U.A.'s "SHOW- 
CASE FOR THE 60's". It's the easiest way we know to 
dazzle both audiences and sponsors. Today . . . call your 
U.A. representative. He'll show you how U.A.'s "SHOW- 
CASE FOR THE 60's" can be your Showcase for profits. 




JULIE LONDON 

Starring in "THE WONDERFUL COUNTRY" 
I one ot the 33 UA "Showcase For The 60's" 




UNITED 
ARTISTS 
ASSOCIATED. 
INC. 



■ CHICAGO 520 N. Michigan Ave., 467-7050 
BROADCASTING, January 14, 1963 



NEW YORK 555 Madison Ave., MU 8-4700 
DALLAS 1905 South Center, Ri 7-8553 ! 



HOLLYWOOD 1041 N. Formosa Ave. , Ho 6-3429 



37 



ENGINEERED BIRTHS FOR RADIO continued 



said the NAB plea for tighter engineer- 
ing standards reminds him of an ex- 
planation of the Daughters of the 
American Revolution: The Daughters 
had their revolution and now they do 
not want anybody else to have one. 

"The NAB is for free enterprise for 
those that have enterprises," he said. 
The NAB statement that it was against 
any limitation on the number of sta- 
tions is inconsistent with its engineering 
proposal for abolition of the 10% rule, 
he declared. The NAB, Mr. Colby 
charged, advocates a "double standard" 
for broadcasting in the association's re- 
quest that existing stations in suburban 
areas be given better facilities rather 
than the granting of new stations. He 
said the NAB approach is an "insult to 
human intelligence." 

NAB Executive Vice President Vin- 
cent Wasilewski and other association 
witnesses replied in kind. "I hope you 
understand your policy better than you 
understand us," Mr. Wasilewski told 
Mr. Colby. Commissioner Ford said 
that he interpreted the NAB's position 
as just opposite to the characterization 
given by Mr. Colby. 

Urges Two-Station Rule ■ Mr. Colby 
made a plea for FCC encouragement 
of specialized programming and a new 
rule which would permit one licensee to 
own two am stations in the same city if 
the second outlet programmed to mi- 
nority tastes. He said "blanket restric- 
tions" should not be placed on the 
granting of new stations. Such blanket 
restrictions are "inherently undemo- 
cratic because they deprive newcomers 
to the broadcasting field the oppor- 
tunity to compete on equal terms with 
established interests," he said. 

In using "blanket restrictions," Mr. 
Colby said he was referring to "rule 
changes and other devices which seek 
to limit the number of radio stations 
by imposing difficult or impossible con- 
ditions . . . without regard to individual 
conditions in individual markets." The 
commission, he stressed, should not 
tamper with engineering standards for 
the purpose of relieving economic dis- 
tress in certain markets. 

Current engineering standards are 
"remarkably stringent," the attorney 
said. They prohibit a grant that is not 
90% efficient in terms of population 
served and interference received while 
such efficiency is not attainable in other 
fields of engineering. "Engineering 
standards should have an engineering 
purpose and should not be gimmicked 
to accomplish some other, unrelated 
objective," he said. 

In any case, the FCC freeze should 
be lifted, Mr. Colby said. 

Rash of Fines ■ Rogan Jones, presi- 
dent of two am and seven fm stations 



on the West Coast and manufacturer 
of automation equipment, told the FCC 
that a "rash of fines . . . will end the 
supply of foolish investors and could 
put from 20-40% of all stations out 
of business." In a one-page statement 
labeled "very refreshing" by Chairman 
Minow, Mr. Jones said proper enforce- 
ment of two FCC "rules" will reduce 
the number of stations "quickly." 

"Enfore the rule against double bill- 
ing and at least one station in Belling- 
ham [Washington] will go out of busi- 
ness. Possibly three. This probably is 
true everywhere," he said. 

"Enforce the rules about logging and 
many stations will go out of business. 
They won't be able to afford either 
enough people or the machines to do 
the proper work." 

Mr. Jones's companies, International 
Good Music Inc. and Wescoast Broad- 
casting Co., own KPQ Wenatchee, 
Wash.; KGMI-AM-TV Bellingham: 
KGMJ (FM) Seattle; KGMG (FM) 
Portland, Ore.; KBAY-FM San Fran- 
cisco; KFMW (FM) San Bernardino, 
Calif.; KFMU (FM) Los Angeles and 
KTSD (FM) San Diego. He said "we 
stopped" double billing when the FCC 
issued its policy statement against the 



FCC reaffirms freeze 

The FCC reaffirmed a former 
decision to return 13 applications 
for major changes and new ams 
(Broadcasting, Oct. 15, 1962) 
and denied last week petitions for 
reconsideration of or partial relief 
from that agency's am freeze. The 
commission instituted the freeze 
on application for new stations 
and major changes in existing sta- 
tions May 10, 1962 (see story 
page 29). 

The 13 applications refused 
were by the following: Abbeville 
Radio Inc. (WARI) Abbeville, 
Ala.; Altavista Broadcasting Corp. 
(WKDE), Altavista, Va.; James 
D. Brownyard, North East, Pa.: 
Triangle Electronics, Selma, N. C; 
Capitol Broadcasting Corp., 
Barnesville. Ohio; Arthur Greiner 
and G. W. Winter, Palmyra, Pa.; 
Heart of Georgia Broadcasting 
Co., Gordon, Ga.; Raymond I. 
Kandel (an intended applicant) ; 
KVOR Inc. (KVOR), Colorado 
Springs, Colo.; Lake Broadcasters, 
St. Ignace, Mich.; Radio Orange 
County (KEZY), Anaheim. Calif.; 
Taft Broadcasting Co. (KODA), 
Houston, Tex.; and 560 Broad- 
casting Corp. (WQTE). Monroe, 
Mich. 



practice a year ago but "competitors 
did not." 

"Rule enforcement will mean better 
broadcasting," Mr. Jones told the FCC. 
"It will do away with poorly managed 
and under-financed stations. Time will 
do the rest. . . . Lay it on (the viola- 
tors), that's all I ask." 

Stop Rate Cutting ■ Rate cutting and 
poor salesmen are the main problems 
of am radio, according to Washington 
attorney Harry J. Daly. He said sta- 
tions selling below their rates consti- 
tute a "specific evil" worse than double 
billing and that it should be stopped 
by the FCC. Mr. Daly agreed he did 
not know just what the FCC could do 
in this area legally but thought that a 
strong policy statement against the 
practice might help rectify matters. 

"To those in the industry who cry 
most, I might say ... it is not less radio 
stations that we need but better sales- 
men and better managers," Mr. Daly 
said. "Radio, a great medium, doesn't 
sell itself well. Not to its advertisers, 
its listeners or even the FCC." 

He urged the commission not to 
"build an economic shelter for radio 
and tv stations. This . . . inevitably 
brings on us the sin of monopoly . . . 
and so we would bury the free enter- 
prise of the radio industry." He pointed 
out that the NAB's presentation well 
represented the "haves" but argued that 
it will be a disservice to the public and 
the industry if the FCC "reserves the 
time and the space" to increase the 
facilities of those stations already on 
the air while at the same time refusing 
to accept applications for new stations. 

"The problem is not the restriction 
of new stations, but rather in bad mar- 
kets with poor management," he said. 
"Let the law of economics dissolve the 
station whose poor selection of market 
or personnel have made it a marginal 
operation." 

At one point, Mr. Daly said that he 
is against the FCC's promise vs. per- 
formance comparisons. When Commis- 
sioner Ford asked what that had to do 
with the purpose of the hearing, Mr. 
Daly said: "I have just withdrawn that 
statement." 

Novel Suggestion ■ The best way to 
"attack" the problems of radio is for 
competing am stations in the same mar- 
ket to "unite in certain limited fashions 
so as to reduce operating and overhead 
costs." This is the view expressed to 
the FCC last week by E. M. Johnson, 
president of WCAW Charleston, W. Va. 

Citing combined printing plants of 
competing newspapers, Mr. Johnson 
said the FCC should "undertake prompt- 
ly to foster and approve" similar co- 
operative arrangements among am sta- 
tions. Much of this could be done, he 
said, without rules changes. However, 
Mr. Johnson said, he would be reluc- 
tant to approach a competitor with a 



38 (LEAD STORY) 



BROADCASTING, January 14, 1963 



In fhe fabulous Texas Panhandle . . . 



3 great stations 
sell 750,000 
prosperous Texans 

Amarillo and Lubbock enjoy the highest per capita income in Texas. 

Amarillo is #1 and Lubbock is #2 among Texas metro areas. It comes from oil, gas, 

chemicals, rich agricultural yields and diversified industry. 



KGNC-TV AMARILLO 



Channel 4, 100,000 watts, NBC — Amarillo 's pioneer Television Station. 
Solid #1 throughout the day (Nielsen, ARB), providing the Panhandle with outstand- 
ing local programming and NBC. 

KGNC-TV, for example, has the only registered TV meterologist, fully equipped with 
his own long-range radar weather gear . . . sweeping a 250-mile area from Amarillo 
through Texas and into Oklahoma, Kansas, Colorado and New Mexico. 
KGNC-TV has 9 out of the top 10 daytime shows and 16 out of the top 20 nighttime 
programs (total homes, NSI). 



KGNC-AM, FM 

10,000 watts, 710 kc, NBC— established 40 years. 

Blanketing the "Fabulous Golden Spread," KGNC Radio is #1 by a large margin in 
17 out of 18 hours — 6:00 AM-12 Midnight (Pulse 37-county Amarillo Report, March 
1962), serving 97,000 regular listening families (NCS '61). 

KGNC-AM is heard regularly by more families than all other Amarillo stations 
combined ! 



KFYO LUBBOCK 

5000 watts Day, 1000 watts Night, 790 kc CBS— established 35 years. With 5000 watts 
at 790, KFYO is powered and programmed for the most complete radio service in 
Lubbock. 

CBS news and features, outstanding local news coverage, good music format, complete 
sports dominance, complete farm and special services — Programming leadership for 
the rich Lubbock area. 

NOW REPRESENTED BY: 

VENARD, TORBET & McCONNELL, Inc. 

NEW YORK • CHICAGO • DETROIT • DALLAS • SAN FRANCISCO • LOS ANGELES 
BROADCASTING, January 14, 1963 39 



ENGINEERED BIRTHS FOR RADIO continued 



suggestion for cooperative arrangements 
without the specific blessing of the FCC. 

His plan, Mr. Johnson added, would 
preserve the benefits of competition 
and at the same time help stations to 
compete more effectively in the public 
interest. Stations might use the same 
chief engineer, a single accounting de- 
partment, joint production and promo- 
tion and a joint sales department "which 
might very well, in addition to cutting 
costs, increase radio sales to would-be 
purchasers," he said. The stations 
might even be sold in combination, he 
suggested. He agreed there would be 
an inherent antitrust problem. 

Like other witnesses, Mr. Johnson 
told the FCC it should not place a 
limit on the number of stations which 
would be authorized any given area. 

Urban Expansion ■ Rapid growth of 
metropolitan areas, encompassing indi- 
vidual communities which need and are 
entitled to local service makes it un- 
realistic to rely on power increases by 
existing stations to provide such serv- 
ice, Joseph Kessler, a Washington at- 
torney, told the commission at the 
Washington hearing. 

Mr. Kessler, also a prospective appli- 
cant for a new am in Springfield, Va. 
(Washington metropolitan area), main- 
tained that central city stations cannot 
provide a program service which will 
meet the needs of audiences in both the 
city and the suburban area. And, he 
said, "there is no convincing evidence 
to indicate that economic, rather than 
purely engineering considerations," 
should be considered by the commission 
in making future grants. 

Mr. Kessler urged the commission to 
lift the am freeze to the extent of al- 
lowing applications for cities of over 



An effort is being made by the broad- 
cast committee of the American Assn. 
of Advertising Agencies to reduce 
paperwork caused by insufficient notice 
of pre-emptible-spot schedule changes. 

The term pre-emptible spot is used 
in this context: a spot purchased by 
an advertiser at a package or other 
lower rate but subject contractually to 
"pre-emption" by another advertiser 
who might place an order for the spot 
at the higher, regular rate. 

Suggestions for a uniform practice 
to hold down unnecessary paperwork 
and possible conflicts involving the 
agency, its client and the station are 
being released today (Jan. 14) by the 
AAAA's committee on broadcast media. 



10,000 population which do not have 
an existing am or fm station or daily 
newspaper and which would not cause 
interference to existing stations. He has 
appealed to the court the FCC's refusal 
to accept the Springfield application 
for a station. 

No Guarantee ■ Thomas C. Fleet, 
prospective applicant for a new am sta- 
tion in Greenville, S. C, maintained 
that the marked increase in the number 
of stations has been a "healthy trend." 
He urged the FCC to thaw its freeze on 
new am applications. 

"We and other prospective applicants 
do not seek a guarantee of profit or a 
guarantee of success — only an opportun- 
ity to compete for these things . . ." he 
said. "This oportunity is no more than 
the opportunity which has already been 
afforded to existing stations throughout 
the country." 

Specialization in major markets and 
local radio stations in smaller towns 
are two trends the FCC should encour- 
age, Mr. Fleet said. Fleet Enterprises 
Inc. has appealed the FCC's am freeze 
to the court and at one point asked for 
a court order stopping last week's con- 
ference (Broadcasting, Dec. 10, 1962). 

Engineers Speak ■ The Assn. of Fed- 
eral Communications Consulting Engi- 
neers, through President David L. Steel 
Sr., urged the FCC to terminate the am 
freeze "at once." Engineering and effi- 
cient frequency allocation is and will 
continue to be much more of an art 
than a science, he said. 

The U. S. today has the finest and 
most efficient broadcasting system any- 
where in the world, Mr. Steel said. "We 
would like to see radio continue to 
grow under a free democratic system as 
the need and desire of the public and 



The committee proposes: 

"(1) No pre-emption during the 
initial two weeks of the schedule, and 
(2) at least seven days notice of pre- 
emption at any time during the schedule 
(unless specifically waived by agency 
at time of purchase)." 

The committee said the purposes of 
the recommendations are to "avoid 
waste to advertisers, representatives and 
stations in making preparations for 
schedules which may be pre-empted 
after only a few spots have been run — 
or none at all," and to "give agencies 
and advertisers time to compensate for 
the loss of the pre-empted spots." 

It was noted by broadcast sources 
that the recommendations may also be 



the economy continues to grow and 
not be frozen by indecision or unneces- 
sary federal rules and regulations," he 
said. 

AFCCE asked the FCC to terminate 
the clear channel rulemaking and to 
give no further consideration to powers 
above 50 kw for commercial am sta- 
tions. Also, the association asked the 
commission to open all clear channels 
for further development of new sta- 
tions in underserved areas and for the 
improvement of existing stations where 
a need is shown due to population 
growth or competitive inequality. 

Special consideration should be given 
to permitting daytime-only stations to 
operate fulltime whenever possible, Mr. 
Steel said. The 10% rule is "inade- 
quate and inappropriate" for determin- 
ing what constitutes an efficient use of 
a frequency, he said. 

Through Mr. Steel, the association 
offered several recommendations to the 
FCC designed to (1) expedite process- 
ing of applications and (2) help exist- 
ing stations. 

Russell Eagan, attorney for the Clear 
Channel Broadcasting Service, replied 
to Mr. Steel's recommendations on the 
clear channels. Mr. Eagan said CCBS 
plans to file a petition with the FCC for 
rulemaking to permit powers in excess 
of 50 kw. The FCC has relied for over 
20 years on a Senate resolution limiting 
powers to 50 kw in refusing to author- 
ize powers above 50 kw. Also outstand- 
ing is a House resolution of last sum- 
mer urging the FCC to approve powers 
above 50 kw. 

Several clear channel stations sought 
to apply for 750 kw last fall but the 
FCC refused to accept the applications 
(Broadcasting, Dec. 3, 1962). Two 
of the stations have appealed the FCC's 
refusal to the courts. 



aimed at some station misuse of the 
pre-emptible spot which has contributed 
to the paper load. 

Station representatives said the sug- 
gestion called for nothing that is not 
already general practice. Some sug- 
gested, however, that the AAAA group 
ought to reciprocate by urging clients to 
give at least the same consideration to 
stations when the advertisers want to 
cancel campaigns. 

They noted that the AAAA standard 
contract calls for the client to give 14 
days' notice of cancellation of spot 
announcements and 28 days' notice for 
cancellation of programs. Despite these 
provisions, they said, agencies often call 
representatives to report that the client 
wants to cancel a campaign on shorter 
notice — and they are allowed to do so 
by the stations. 



BROADCAST ADVERTISING 

4A OFFERS 'PRE-EMPTION' FORMULA 

Committee plan suggested to cut down on spots paperwork 



40 



BROADCASTING, January 14, 1963 



Good news from a Great Medium 



. . . and we think that both advertisers and audiences 
will be as pleased with this good news as we are. 
Such famous CBS Radio stars as Garry Moore, 
Arthur Godfrey , Leonard Bernstein and Art Linkletter 
have just joined company with our regular WJR 
personalities. Which makes our Complete Range 
Programming more complete than ever before! And 
it enhances our position as the dominant station in 
America's 5th richest market! 

And the millions of loyal WJR listeners drawn from 



the over 17 million folks in our primary coverage 
area? They become more loyal when they hear these 
famous personalities as well as their favorite WJR 
programs . . . all on the same station! 

Yes, indeed, listeners — and advertisers — have cause 
for celebration in the increased scope and variety of 
WJR's Complete Range Programming. If you'd like 
to learn how this can affect your future . . . ask your 
Henry I. Christal representative to explain. It's 
bound to raise your spirits. 



WJR 

7GO KC ^^50,000 



DETROIT 



760 KC ^^50,000 WATTS 

Represented by Henry I. Christal Co., U.S. & Canada 
Atlanta • Boston • Chicago • Detroit • Los Angeles 
New York • San Francisco 



BROADCASTING, January 14, 1963 



41 



Radio to benefit from 'Media-Mix? 



SIMULMATICS SAYS SYSTEM WILL PINPOINT MEDIA EFFECTIVENESS 



The Simulmatics Corp.'s Media-Mix 
system for pre-testing advertising cam- 
paigns by simulation in computers will 
be offered shortly as a means of pin- 
pointing radio's effectiveness. 

This use is a component of the sys- 
tem's functions in evaluating actual and 
proposed advertising campaigns (Broad- 
casting, May 28, 1962). For these 
broader uses Simulmatics officials say 
they already have signed Benton & 
Bowles and the Du Pont Co., plus two 
major agencies and a major magazine 
whose identities cannot yet be revealed. 

The possibilities of Media-Mix in 
helping radio to sell itself were de- 
scribed last week by Dr. Ithiel de Sola 
Pool, director of the international com- 
munications program of the Massachu- 
setts Institute of Technology, who de- 
veloped the Media-Mix system and is 
research board chairman of Simul- 
matics, and Edward L. Greenfield, opin- 
ion researcher, research consultant and 
Simulmatics' president. 

"One of radio's problems," Dr. Pool 
said in an interview, is its inability to 
show exactly how much it contributes 
to an advertising campaign. The same 



is true of all media, of course, but the 
other media, especially television, us- 
ually start out being considered essen- 
tial. They are not required to prove 
their point as much as radio is called 
upon to do. 

"The most that conventional media 
research can do in this respect is to de- 
termine the extent to which exposure 
obtained by one medium overlaps the 
exposure obtained in others. It does 
not show how much a given campaign 
will provide the frequency which is de- 
sired. 

"Media-Mix can do that because it 
provides a picture of the repeated 
stream of exposures that radio — or any 
other medium — can give. For radio it 
can show what an advertiser will get 
by adding a radio schedule to his pres- 
ent campaign, or what he's getting from 
an existing campaign. If the campaign 
isn't delivering as many exposures as 
he needs, radio may provide repeat ex- 
posures at low cost." 

Banks of Data ■ As explained by 
Dr. Pool and Mr. Greenfield, Media- 
Mix stores two banks of data in the 
computer. One is a simulation of the 



U. S. population. The other assigns to 
this "population" media habits which 
are typical of the media habits of the 
actual population. 

When details of an advertising cam- 
paign are fed into the computer, the 
simulated population responds in keep- 
ing with the assigned media habits 
(half-hour by half-hour in the case of 
radio listening). The computer thus 
tallies the number of people — by age, 
occupation, education and other socio- 
economic characteristics if desired — 
who have been "exposed" to each me- 
dium and to two or more of the media 
during any given period from a day to 
a year. 

Exposures made outside the home, 
including listening in automobiles and 
at work in the case of radio, are tallied 
with those achieved within the home. 

The "people" in Media-Mix total 
2,944 and "reside" in 98 actual coun- 
ties. These counties contain about 500 
radio stations, or seven per county. 

Ratings Base ■ Each "person" in the 
model is assigned preferences covering 
four stations — a first choice and second, 
third and fourth choices. This assign- 



Is the mass audience a thing of the past? 



The diversification of interests 
among the public is having a more 
drastic effect on mass media than 
most people realize. 

Such is the premise of an article, 
"Mass Media and the Gulliver Falla- 
cy," in the October 1962 issue of 
Business Review, published by the 
Federal Reserve Bank of Philadel- 
phia. 

The article, prepared by Lawrence 
C. Murdoch Jr. and others in the 
bank's research department, says 
that many publishers and broadcast- 
ers look upon the public as a sort of 
Gulliver, "a naive, unimaginative 
giant, a single entity with one set of 
tastes, interests and desires." The 
truth is that the public more and 
more has come to resemble the 
Lilliputians — a host of individuals 
and each one different — on whose 
island Gulliver found himself a cap- 
tive, the article says. 

The article notes that magazine 
and newspaper circulation since 1956 
have not increased as fast as house- 
holds and that A. C. Nielsen figures 



show radio and tv listening and 
viewing are down; that newspaper 
and magazine ad lineage is declin- 
ing; that magazines and newspapers 
are fewer in number; that there are 
widespread losses among magazines 
and radio broadcasters; and that ra- 
dio and tv have had trouble with 
government regulation. The culprit? 
The "numbers game," says the arti- 
cle. A splintering of public tastes 
that had been fairly homogenous 
left mass media with the problem of 
audiences and circulations that were 
expensive and difficult to maintain, 
let alone increase. 

The article then turned to the in- 
dividual media. 

Although lineage in mass maga- 
zines dropped 8% in 1961, special 
interest magazines are running coun- 
ter to this trend and more than two 
dozen of these were started in 1961, 
publications where an advertiser can 
find a special type of reader for his 
message. 

The move to the suburbs has hurt 
city newspapers, though specialized 



newspapers are thriving, it's noted. 

Radio all but died in the early 
1950s with the advent of television 
competition and amid the growing 
disenchantment with the lack of 
variety in network radio program- 
ming. But radio eventually realized 
it couldn't compete with television 
and radio started to specialize in the 
various types of music, and with 
community news and editorials. 

Advertising has followed this local 
emphasis and local radio advertising 
has increased almost 200% since 
1946 while national advertising has 
declined slightly, the article contin- 
ued. Although the profits and audi- 
ence figures may not be optimistic, 
there's reason to believe they might 
be worse without the changes in 
radio. The decline in radio listening 
may have resulted from the rush to 
radio of new advertisers with loud- 
mouthed claims that alienated radio 
audiences, it's concluded. 

Although tv has had the most suc- 
cess in the numbers game, the 1962 
decline in viewing hours may be the 



42 (BROADCAST ADVERTISING) 



BROADCASTING, January 14, 1963 



ment is made on the basis of ratings. 
Stations are classified by type (popular 
music, classical music, talk, sports, etc.), 
and audiences are assigned to them in 
relation to their standings in the ratings, 
with time of day and season of the 
year taken into consideration. 

The audience information is based 
on actual ratings compiled by C. E. 
Hooper Inc., including special measure- 
ments, in 58 of the 98 counties. For 
the 40 other counties Media-Mix of- 
ficials made estimates based on infor- 
mation available in the 58. 

Similar information is on file in the 
computers to describe the audience pat- 
terns for some 270 tv stations, about 36 
magazine, all newspapers in the sam- 
pling points, and Sunday supplements. 

While Dr. Pool and Mr. Greenfield 
foresee special advantages for radio 
broadcasters specifically, they anticipate 
that the main uses of Media-Mix by 
advertisers and agencies will cut across 
all major media and seek to determine 
the differences in coverage effects to be 
achieved by different campaign plans. 

The nature of work to be done by 
Simulmatics for Benton & Bowles has 
not been disclosed. For Du Pont, it is 
known that Simulmatics plans to ex- 
periment with the relative effectiveness 
of several different media combinations 
(Closed Circuit, Dec. 31, 1962). 

Simulmatics officials said the cost of 



Hancock and Norwalk gasolines switch to radio 



Switching its advertising emphasis 
from outdoor to radio, Signal Oil & 
Gas Co., Los Angeles, is starting a 
saturation campaign of humorous 
one-minute spots on some 60 stations 
in California, Nevada and Texas, 
for Hancock and Norwalk gasolines. 
Honig-Cooper & Harrington, Los 
Angeles, is the agency. 

Spotmakers and Mel Blanc Assoc. 
created the spots, all based on the 
theme of seven gasolines at seven 
prices, giving each car the exact kind 
of gas its engine requires and allow- 
ing the motorist to buy the right 
kind without paying a premium for 
something he doesn't need or want. 

An example is "Tailors," pro- 
duced by Mel Blanc Assoc., with 
Mel Blanc and Herschel Nernardi 
voicing a script by Dick Clorfene. 



When Herschel says "Hancock gas- 
olines are tailor made" and Mel ques- 
tions him about gasolines being made 
by tailors, he replies, "Oh, no, no, 
no. Hancock has seven gasolines and 
seven prices, tailored to fit your car. 
We wouldn't let tailors make our 
gasolines." 

Now Mel becomes belligerent. 
"What have you got against tailors?," 
he asks, turning and shouting "Hey, 
everybody . . . Hancock gasoline 
doesn't like tailors!" Herschel ex- 
plains: "All I said was that Hancock 
has seven gasolines and seven prices. 
One is right for your car . . . and 
your wallet." Mel asks: "You mean 
you don't hate tailors?" Herschel 
replies, "Of course not, I love tail- 
ors," and Mel has the last word: 
"Oh, let's not get sloppy about it." 



"harbinger of a major trend away 
from the television set," the article 
says. It notes a "growing protest 
against tv programming, much of 
which is bulldozed to suit a single 
set of tastes and interests." The fed- 
eral government has "sensed" this 
disenchantment and also is "acting 
in several way," it continues. 

The article notes the tv industry's 
claims that programs are improving 
and also that some people feel a frag- 
mentation of audiences into smaller 
groups will mean inferior programs 
because of the expenses of good pro- 
grams. 

The article concludes that the four 
media may hurt themselves by imi- 
tating each other in trying to in- 
crease their audience or circulation 
capacity. It predicts the likely result 
of excess capacity among media will 
be that decimation of stations, news- 
papers and magazines will continue, 
while others appealing to selected 
audiences — "content themselves with 
a smaller, more digestible piece of 
the pie." Specialist media could get 
a "shot in the arm" from local ad- 
vertising, which "may be growing 
faster than national advertising be- 
fore long." 



Media-Mix will depend on the amount 
of special material and computer run- 
ning time involved in each case. The 
current rate card calls for a maximum 
of $7,000 for estimation of the reach 
and frequency of one schedule for one 
year, with provision for second and 
third schedules to be evaluated at the 
same time for an additional $1,000 
each. 

President Greenfield said, however, 
that this rate card is currently being 
scaled down to reflect operating econ- 
omies introduced in the last few months 
and that the new schedule will bring 
the service within reach of middle- 
sized and even smaller agencies. 

COMPUTERS' FUTURE 

BBDO executive says they 
allow more time to think 

The electronic computers being used 
more and more by advertising agencies 
to shortcut detail drudgery and to give 
executives more time for decision-mak- 
ing will ultimately lead to the buying 
of broadcast media based on a cost for 
a delivered audience. 

That is one of several specific devel- 
opments foreseen by John M. Tyson, 
Jr., vice presient, BBDO, Chicago, as 
agencies and advertisers live and learn 
with their new machines. 

He told Chicago's Broadcast Adver- 
tising Club last week that "we always 
have played a game of Russian roulette 
in trying to outguess each other as to 
what ultimate audiences and, conse- 
quently, ultimate efficiences will be. 
There is no room for this kind of gam- 
bling with the kind of money that is 
being committed to advertising today." 

Mr. Tyson's other predictions: 

■ The machine is going to force more 



uniform data from media. Radio and 
television both must provide consistent 
and accurate data to satisfy the operat- 
ing needs of computers (BBDO's ma- 
chines use "linear" programming). 

■ The mathematics and mechanics of 
linear programming of computers will 
force us to seek the relative values of 
different units in broadcasting. 

"It is amazing how little is known 
by anyone as to the relative values of 
different commercial lengths, daytime 
versus nighttime, spot television versus 
program, etc.," Mr. Tyson said. "You 
can find almost anyone with strong 
opinions in this area, but you find no- 
body who knows." 

■ Linear programming will force us 
to learn to express the relative values of 
print versus television. 

■ More care will be taken in the de- 
sign of broadcasting properties to meet 
specific audience requirements. "Net- 
work people, show people, tv stations 
will find that the XYZ Corp. wants to 
reach certain prospects so they will de- 
sign programs to reach them," Mr. Ty- 
son explained. 

■ Linear programming will greatly 
reduce the purchase of run-of-station 
spots by many advertisers. He said this 
will occur because they will have no 
knowledge of who these spots are reach- 
ing. 

■ Agency use of computers "will cut 
into long-term commitments in shows 
as management sees what they may lose 
by forcing all brands into one vehicle." 

■ It will increase the use of scatter- 
minute buys so that brands can buy pre- 
cisely at the time they need advertising 
and can design the audience profile they 
want by combining different shows. 

Mr. Tyson said the computer's big 
contribution to advertising is that "it 
forces us to think." He said the elec- 



BROADCASTING, January 14, 1963 



43 



Broadway show producer 

When the New York newspapers 
begin publishing again they "defi- 
nitely" won't get as much advertis- 
ing from Broadway theatre producer 
David Merrick. 

Mr. Merrick told Sam A. Donald- 
son of WTOP-TV Washington in an 
interview for that station's News- 
night that the strike "hasn't hurt me 
at all." 

He credited radio and television 
advertising, purchased since the 



undaunted by strike 

strike began, for the major part of 
the $1 million advance sale for his 
new musical "Oliver." Mr. Mer- 
rick, who has waged a battle with 
the city's seven newspaper critics for 
several years, said radio-tv reviews 
of Broadway shows "seem more 
effective than the other kind." 

Mr. Merrick said his other shows 
— "Tchin Tchin" and "Stop the 
World I Want to Get Off" — are 
"both selling out" despite the strike. 



tronic machine demands facts instead 
of opinions and hence encourages a 
new discipline in the way of doing 
things. "It forces us to organize," he 
said, and "it encourages us to do re- 
search if we do not know the answers." 

Pointing out that one of the biggest 
expenses in running many businesses 
today is the money that is spent on 
marketing "and particularly on adver- 
tising," Mr. Tyson said top manage- 
ment is paying more and more atten- 
tion to the advertising function. The 
result is a growing demand for a more 
efficient and higher professional ap- 
proach to every facet of the advertising 
and marketing process. 

Will the computer throw media peo- 
ple out of work? "There isn't much 
chance that this will ever happen," Mr. 
Tyson said, "but if it ever does I am 
sure that it is far enough away that 
none of us have to worry about it." 

The computer, Mr. Tyson said, "is 
merely a very efficient, fast working 
assistant which takes much of the de- 
tail and tiresome work away from busi- 
ness programs and allows people time 
to think and plan." 

NEWSPAPERS STILL OUT 

More advertisers turn to 
radio-tv for promotions 

The Motion Picture Assn. of Ameri- 
ca, New York, began a radio spot cam- 
paign last Wednesday (Jan. 9) to in- 
form listeners of a new central tele- 
phone number for motion picture in- 
formation during the New York news- 
paper shutdown, which is continuing 



into its sixth week with prospects of no 
immediate settlement. 

The campaign, in its first week ran 
50 spots on WNBC; 30 on WABC; 24 
on WQXR and 25 on WCBS. The pro- 
motion is in addition to special cam- 
paigns by individual movie companies 
during the strike. Advertising agencies 
represented are Monroe Greenthal, 
Donahue & Coe, Lennen & Newell and 
Charles Schleifer. 

A presentation by the Television Bu- 
reau of Advertising before the National 
Retail Merchants Assn. on Jan. 10 
pointed to the strikes in New York and 
Cleveland as illustrating the importance 
of planning retail store promotions far 
in advance. 

A "first aid kit" for retailers, de- 
signed to help stores use tv in emergen- 
cy situations such as the current strikes 
(At Deadline, Dec. 24, 1962) was 
described by Howard P. Abrahams, vp 
in charge of retail sales, and Louis 
Sirota, retail sales director. While the 



idea for the kit, designed to help re- 
tailers keep their costs down, originated 
during the strikes, TvB expects it will 
have general use as well. 

Tourism Benefits ■ Radio and tv is 
also gaining increased advertising ben- 
efits from tourism. 

The Florida Development Commis- 
sion has diverted its newspaper adver- 
tising in New York City because of 
the strike, to radio and tv. Its schedule 
includes 40 20-second spots on two ra- 
dio stations and 48 20-second spots on 
a third outlet from Jan. 7 through Feb. 
1. On tv, the commission purchased 
an extensive one-minute spot campaign 
on NBC-TV's Today show from Jan. 
7 through Feb. 27. Advertising agen- 
cy: Louis Benito, Tampa, Fla. 

WQXR introduced a half-hour week- 
ly program featuring reviews of recent 
record releases by newspaper critics. 

The program, called The Weekly 
Record Review of the Air will be 
broadcast Sundays from 12:30-1 p.m. 
and is being presented as a public serv- 
ice by RCA Victor, which will not have 
any commercials in the time period. 

At WCBS-TV, Bill Leonard was 
named executive producer of the sta- 
tion's expanded news coverage. Mr. 
Leonard, who is also executive producer 
of the CBS News Election Unit, will be 
assisted by the unit's producer, William 
Eames, and production manager, Alvin 
Thaler. 

WHLI Hempstead, N. Y., announced 
that McCrory's department stores are 
posting "WHLI News Headlines" in 
their street-level windows and distribut- 
ing it at their cafeterias at lunch time. 

Meanwhile, the strike itself has been 
taken to court by thirteen idle pressmen 
who charge in an antitrust suit that the 
Publishers Assn. of New York and the 
nine daily newspapers now closed, en- 
tered into a conspiracy in restraint of 
trade. The suit for $6,675,000, claims 
the publishers agreed that a strike of 
one union against any newspaper would 
be treated as a strike against all nine 
newspapers. The printers struck only 
four of the nine, but the other five 
closed their New York City operations. 

The suit was filed Thursday (Jan. 10) 




PGW 'colonels': Jones in radio, Collins in tv 



Peters, Griffin, Woodward, which 
annually bestows the "Colonel of 
the Year" awards on the PGW radio 
and television salesmen who have 
shown the most growth in their posi- 
tions during the year, has honored 
William O. Jones, Atlanta manager 
for radio, and Rollin P. Collins, a 
Chicago tv account executive, for 



their contributions in 1962. Presenta- 
tion of scrolls and checks were made 
in New York (picture at left) to 
Mr. Jones (r) by R. Preston Peters, 
PGW president, and in Chicago (pic- 
ture at right) to Mr. Collins (c) by 
PGW midwest sales manager W. 
Donald Roberts (1) and vice presi- 
dent, William Tynan (r). 



44 (BROADCAST ADVERTISING) 



BROADCASTING, January 14, 1963 



COMMANDER BOLT 



Through the remote reaches of space, the manned spaceship Prober 10 

hurtles along on strange, fascinating journeys. 

Commander Bolt is in charge each weekday at 5:00 PM. Loyal 

young South Florida televiewers ride with him. 

Strange visitors from space dot the show with excitement. 

Unusual space creature hand puppets, "Hey There You" and "Iggy", 

are bound to make an appearance. There is a villain too — 

the evil "Silvan". It's a space age oriented show designed to sell your 

products with an array of the finest space and science 

themed cartoons and serials available: "Super Car", "Rocky and his Friend", 

the Encyclopedia Britannica film library, "The Space 

Explorers", "The New Adventures of the Space Explorers" and many 

others. Add to these exciting films a selling personality — 

Commander Bolt — and you have a combination designed to 

attract audience and sell products. 

Channel 10 is the ABC station from the Palm Beaches to the Florida Keys. 



WLBW-TV 



Affiliated with WCKY 50KW CINCINNATI, OHIO 





wnnq 



BROADCASTING, January 14, 1963 



and has been set for hearing tomorrow 
(Jan. 15) in the federal court. 

The typographical union filed dam- 
age claims against the individual papers 
totalling $1,409,000 earlier in the week. 

A fact-finding board of three jurists 
has been conducting an inquiry into 
the strike since Sunday, Jan. 6. It was 
to issue a report last Friday (Jan. 11). 

In Washington, D. C, Rep. Emanuel 
Celler (D-N. Y.), chairman of the 
House Antitrust & Monopoly Subcom- 
mittee, explained last week that the 



printers antitrust suit would tend to 
narrow areas of the New York strike 
which his subcommittee might examine 
in its investigation of concentration of 
ownership of newspapers and newspa- 
per-owned broadcast properties. If the 
strike comes up, it will be only tangen- 
tially, the congressman said. The sub- 
committee cannot go into any phase of 
the suit itself and would be interested 
in the strike only in its effects on the 
possible folding of newspapers, Rep. 
Celler said. 



CONFUSION BETWEEN AGENCY, CLIENT 

K&E's Stewart says it's caused by duplication of functions 



The "most dangerous" problem that 
faces advertising today is the misunder- 
standing and confusion about how ad- 
vertising functions, David C. Stewart, 
president of Kenyon & Eckhardt, told 
a meeting of the Adcraft Club of 
Detroit last Friday (Jan. 11). 

He called for a reassessment of the 
relationship between advertising agen- 
cies and their clients, beginning with 
"tossing into the ashcan the old 'part- 
nership concept.' " To replace the 
partnership principle, Mr. Stewart ad- 
vocated that agency and client establish 
ground rules, spelling out clearly the 
obligations and contributions of each 
party. 

Mr. Stewart recommended that the 
advertiser be held responsible for over- 
all market planning and the setting of 
marketing objectives, with the agency 
responsible for setting advertising goals 
and objectives, as distinct from market- 
ing goals and objectives. 

Pointing out there often is duplica- 
tion of functions by the agency and 




Mr. Stewart 
Put old ideas in ashcan 



the client, Mr. Stewart asserted that "we 
can no longer afford" this situation in 
view of the rising costs of advertising. 
He said K & E estimates, using 1956 
costs as a base, indicate that major 
media costs will rise 19% this year 
and 23% by 1965. Above and beyond 
these actual costs, Mr. Stewart con- 
tinued, there has been a steep rise in 
the cost of advertising effectiveness, the 
amount of money it takes to register 
effective sales messages with the public. 

K & E believes the answer to this 
predicament lies in the "more effective 
mobilization of advertising manpower 
and particularly in the more exact de- 
finition of advertiser and agency rela- 
tionships and responsibilities in the total 
advertising program," Mr. Stewart 
declared. 

Agency appointments... 

■ Motorola Automotive Products Inc., 
Franklin Park, 111., to Waldie & Briggs 
Inc., Chicago, for all national advertis- 
ing directed to the automotive market. 

■ Blistex Inc., Chicago, maker of Blis- 
tex and Blistik cold sore and lip rem- 
edies, to Welles-Morgan Inc., Chicago, 
for all broadcast advertising. 

■Royal York Hotel, Toronto, Canada, 
appoints Kenyon & Eckhardt Ltd., in 
that city, to handle advertising and pro- 
motion. Royal York belongs to Canad- 
ian Pacific Railway Co. 

■ Trans-Lux Television Corp., New 
York, has appointed Brownstone 
Assoc., that city, as advertising agency 
for Trans-Lux and its subsidiary Tele- 
vision Affiliates Corp. 

■ Seven Arts Assoc. Corp., New York, 
has appointed Scope Adv. Inc., that 
city, as its advertising agency. 

Rep appointments... 

■ KHAT Phoenix: Ewing/ Radio, Hol- 
lywood, as its national sales representa- 
tive. Ewing/Radio specializes in 
country-western music stations, and 
now represents four stations: KWOW 



More research needed 

It is time the advertising indus- 
try starts spending more dollars to 
measure the impact of advertis- 
ing, Dr. Thomas E. Coffin, direc- 
tor of research, NBC, told a meet- 
ing of the New York Chapter of 
the American Marketing Assn. 
last Thursday (Jan. 10). 

Mr. Coffin said the industry to- 
day can measure reasonably well 
the audience of an advertisement, 
and added: "Since total effective- 
ness is the product of both audi- 
ence and impact, the greatest pro- 
gress will come from raising the 
technology of impact measure- 
ment to a level more nearly com- 
parable with audience measure- 
ment technology." 



Pomona, KVRE, Santa Rosa, both Cal- 
ifornia: and KTOO Las Vegas, in ad- 
dition to KHAT. 

■ WFKY Frankfort and WMST Mount 
Sterling, both Kentucky: Grant Webb 
& Co., New York, as national repre- 
sentative. 

- WHLL Wheeling, W. Va.: Ohio Sta- 
tions Representatives Inc. as representa- 
tive for Ohio. 

■ WHJB Greenburg, Pa., WLEC San- 
dusky, Ohio, and WTAP-TV Parkers- 
burg, W. Va.: Penn State Reps. 

■ KWYZ Everett, Wash.: Grant Webb 
& Co. as national representative. 

■ KPAM Portland, Ore., KETO-FM 
Seattle, Wash.: Broadcast Time Sales, 
New York, as national representative. 

■ KRDO-AM-TV Colorado Springs, 
Colo.: Adam Young Inc., New York, 
as national representative. 

Business briefly . . . 

Farmers Insurance Group, through 
Honig-Cooper & Harrington, Los An- 
geles, has renewed its sponsorship of 
Hemingway AM West and Sports West 
with Hank Weaver for another year 
on ABC Radio West. The Hemingway 
newscast is broadcast Mon.-Fri. at 7- 
7:15 a.m., the sportscast, Mon.-Fri., 
at 5:45-5:55 p.m., on ABC West's 116 
stations. 

Five advertisers have signed to sponsor 
Sports International with Bud Palmer, 
90-minute sports series in color which 
started on NBC-TV Jan. 12 (3:30-5 
p.m. EST). They are Georgia Pacific 
Corp. through McCann- Erickson; Gen- 
eral Mills through Knox Reeves; Bris- 
tol-Myers through Doherty, Clifford, 
Steers & Shenfield; P. Lorillard through 
Grey Adv., and Colgate-Palmolive 
through Ted Bates. 



46 (BROADCAST ADVERTISING) 



BROADCASTING, January 14, 1S63 




BALTIMORE'S WINTER FAVORITES 



... 



Baltimoreans enjoy delicious, mouth-watering 
oysters for which Maryland is world-famous . . . 
the Baltimore Clippers, the new ice hockey team, 
now playing in the huge new $14,000,000.00 Bal- 
timore Civic Center. And, of course, another win- 
ter favorite of Baltimoreans — and Marylanders — 
is viewing WMAR-TV, Channel 2. 

WMAR-TV's wide-range programming reaches 
viewers of all ages. "Dialing for Dollars," (Mon. 
through Fri. 9:40 A. M.) Baltimore's oldest con- 
tinuous telephone quiz show, leads all morning 
audiences . . . "Woman's Angle" (Mon. through 
Fri. 1:00 P. M.) is Baltimore's only women's TV 
service program . . . "Bozo the Clown" (Mon. 
through Fri. 5:00 P. M.) the happy live children's 
program, which has entertained over 16,000 studio 
guests . . . movie viewers see the only late movies 
in Baltimore programmed 6 nights a week (Mon. 
through Fri. 11 :20 P. M., Saturdays 11 :00 P. M.) 
. . . the "news" is covered thoroughly and completely 



by WMAR-TV's staff of top newsmen Jack Daw- 
son, Dave Stickle and Don Bruchey . . . and now 
"Hennesey" has come aboard as a winter favorite 
(7:00-7:30 P. M. Saturday). 

Wintertime — anytime — there's more to view on 
Channel 2 ! There's more audience, too — and more 
opportunity to sell your product or service to more 
people on Channel 2 . . . soon to be telecasting 
from a completely new facility — Television Park, 
Baltimore. 



No Wonder — In Maryland Most People Watch 

WMAR -TV 

Channel 2-Sunpapers Television -Baltimore 3, Md. 

Represented Nationally by THE KATZ AGENCY, INC. 



Color ads in feature films 



ARB testing new tv-print data comparisons 

MEDIALOG USES SPECIAL DIARY TO CHECK AUDIENCES 



A new technique for comparing audi- 
ence exposure to television and print 
media is being field tested by the Ameri- 
can Research Bureau in five major mar- 
kets, ARB announced last week. 

Officials said the proposed new serv- 
ice, called MediaLog, uses a specially 
developed diary to collect data on num- 
ber of minutes exposed and frequency 
of exposure for national consumer 
magazines, metropolitan newspapers and 
major newspaper supplements, in addi- 
tion to television. 

Different formats are being used in 
current tests in Baltimore, Boston, 
Chicago, Miami and Washington in an 
effort to find the one best approach 
for further use. In some markets, 
validity checks are being run concur- 
rently through telephone and personal 
interviews. 

Jack Gross, ARB agency services 
manager, said the five-city tests would 
continue for about two months and that 
results would then be evaluated and 
presented to interested industry au- 
thorities. He said he hoped the new 
service could be marketed well within 
the year. 

Mr. Gross said MediaLog would 
provide basic coverage data and basic 
duplication data for each medium and 
also provide comparisons within media 
and across all media. 

The comparisons, he said, will all be 
on the same base — minutes of exposure 



Hope-Pepsodent reunion 

Foote, Cone & Belding last 
week provided an historical foot- 
note to the first Bob Hope special 
scheduled for this year (NBC-TV, 
Jan. 16, 9-10 p.m.). That tele- 
cast marks a "reunion" of comed- 
ian Hope with FC&B and client 
Pepsodent toothpaste (division of 
Lever Bros.), after a 15-year sep- 
aration. Pepsodent is a sponsor 
in a series of hour Hope specials 
this year. 

The agency noted that in 1938 
Albert Lasker, head of FC&B's 
predecessor Lord & Thomas, had 
heard of a young comedian whom 
he thought was bright and might 
do well if given a chance with 
better scripts. The comedian, Mr. 
Hope, had suffered failure on sev- 
eral radio shows. Hope and Pep- 
sodent became inseparable on ra- 
dio until 1948, and the comedian 
who almost didn't make the show 
in '38 is celebrating his 25th year 
with NBC. 



— so that there will be "a uniform 
standard of measurement of duplication 
and accumulation of audiences within 
and between media." 

The information will be compiled 
according to selected demographic 
groups which will offer identification 
of the audiences in more detail than 
ever available before, ARB asserted. 

Mr. Gross expects to describe the 
MediaLog technique in detail in a 
speech at the Newspaper Advertising 
Executives Assn. convention in Chicago 
Jan. 22. An explanatory brochure is 
being prepared for general release at 
the same time. 

Kemper, Texaco 
buy 'Clambake' golf 

Kemper Insurance Group, through 
Clinton E. Frank, Chicago, and Texaco, 
through Benton & Bowles, New York, 
have signed as sponsors of two live 
telecasts of the National Pro-Amateur 
Golf Championship, better known as the 
"Crosby Clambake," from the Pebble 
Beach Country Club at Monterey, Calif., 
over a special "Clambake Network" 
next Saturday and Sunday. As of last 
Thursday, 93 tv stations across the coun- 
try, including affiliates of all three tv 
networks as well as a number of in- 
dependent stations, had made firm com- 
mitments to carry the broadcasts at 
12:30-1:30 p.m. Saturday (Jan. 19) 
and 2-2:30 p.m. Sunday (Jan. 20). 

The special network was organized at 
the instigation of Robert Breckner, pres- 
ident of KTTV (TV) Los Angeles, who 
suggested it to Larry Crosby of Bing 
Crosby Enterprises as soon as ABC-TV, 
which had broadcast the pro-amateur 
finals in previous years, indicated that 
it would not do so this year. Working 
with Dick Bailey's Sports Network, Mr. 
Breckner and Mr. Crosby started lining 
up the stations and they are confident 
that by the time of the broadcasts more 
than 100 tv outlets will be connected to 
the "Clambake Network." 

KTTV is sending five mobile tv units 
to the Monterey Peninsula to pick up 
the proceedings. Bob Hiestand will di- 
rect the telecasts. Bing Crosby, whose 
Youth Fund is the recipient of all 
proceeds from the annual pro-amateur 
tournament, will be the special sports 
commentator, assisted by Jimmy Dem- 
aret, who won the tourney in 1952; 
Ralph Kiner, former outfielder of the 
Pittsburgh Pirates and Bill Welsh, di- 
rector of sports and special events for 
KTTV. 

Kemper and Texaco will each sponsor 
one-third of the two special broadcasts. 
It was anticipated that a third sponsor 



Seven Arts Assoc. announced 
last week that a survey of 35 sta- 
tions which originate local tele- 
casts of color feature films shows 
that various local sponsors and 
such companies as Wrigley, Gen- 
eral Mills, Hershey Chocolate Co. 
and RCA Victor Distributors are 
scheduling color commercials 
within the feature films. 

Robert Rich, vice president and 
general sales manager of Seven 
Arts Assoc. said 35 stations are 
carrying features distributed by 
Seven Arts. He noted that Her- 
shey Chocolate, which does not 
use consumer advertising for its 
chocolate products, is sponsoring 
the color features on WGAL-TV 
Lancaster, Pa., on behalf of the 
company-owned hotel located in 
Hershey, Pa. 



would join them to provide full sponsor- 
ship of the 2Vz hours of golf as played 
by the nation's top professionals and 
their amateur partners from the upper 
ranks of the entertainment world. 

GOP names Burnett 
as advertising agency 

The Republican National Committee 
announced last week the appointment 
of Leo Burnett Co., Chicago, to handle 
GOP advertising for two years, begin- 
ning Jan. 1, 1963. This includes the 
1964 Republican convention and the 
presidential campaign. The agreement 
includes the placement of all advertis- 
ing, print, radio and television. In ad- 
dition Burnett Co. research and public 
relations staffs will be available to the 
Republican National Committee during 
the contract period. 

In the 1960 presidential campaign, 
the GOP spent between $2 million and 
$3 million in advertising, with BBDO 
handling the account. 

The Democratic National Committee 
has not yet announced the appointment 
of an agency to handle its advertising 
for the coming campaign. In the 1960 
presidential campaign, the Democrats 
spent over $2 million in all media for 
advertising through Guild, Bascom & 
Bonfigli. 

Equitable Life plans 
spot radio campaign 

The Equitable Life Assurance Socie- 
ty of the U.S., which last year began 
testing the use of radio for local support 
to Equitable agents, will begin a wide- 
spread spot radio campaign in early 



48 (BROADCAST ADVERTISING) 



BROADCASTING, January 14, 1963 




^7 



in 



CHANNEL 



7 



GREENSBORO 



WILLIAM SYDNEY PORTER 

'O. HENRY 




An O. Henry "Beginning" — on display during the 0. Henry 
Centennial Observance in Greensboro, North Carolina, early home of 
the famous American storyteller. Along with other exhibits represent- 
ing Greensboro in the 1880's, WFMY-TV's "Good Morning Show" host 
Lee Kinard and his daughter see a replica of the Porter family drug 
store, where William Sidney Porter worked and found experiences 
for his later life as 0. Henry. Today, Greensboro encourages creative 
talent and satisfies interest in the arts within an educational and 
cultural climate provided by five major colleges, two symphony 
orchestras, an opera association, numerous choral organizations, 
museums, writers' clubs, community theatres, art galleries, a unique 
arts program for children, a summer music camp and a "built for 
tomorrow" auditorium-coliseum. This is part of the Greensboro story 
of progress and expansion ... a story that's repeated throughout 
WFMY-TV's 51-county coverage area. For growing Piedmont North 
Carolina and Virginia, there's no end to this story. 



Represented nationally by Harrington, Righter & Parsons, Inc. 





uuf my-ti 

GREENSBORO, N. C. 
"Now In Our 14th Year Of Service' 




A R G E 



C A R O 



BROADCASTING, January 14, 1963 



49 



THE PUBLIC'S 
INTEREST 

IN 

PRIVATE 
PROFIT 



"Public interest" and "private profit" . . . two 
phrases often used, particularly in broadcasting, 
and sometimes thought to be conflicting and in- 
compatible. Corinthian believes them to be insepa- 
rable and completely compatible. 

Profit is the mainspring of this country's 
economic system, a system we have chosen to best 
serve most of the needs and wants of the people. 
It provides our lipsticks and our locomotives, our 
matchbooks and our magazines, our baby bottles 
and our broadcasting. 

The purpose of the competitive profit system 
is not to enrich the few, but to responsively serve 
the many . Those who serve best profit most. This 
is the incentive which encourages people to build 
better mouse traps ... to operate more efficiently 
. . . to try to guess what the consumer will want 
tomorrow and the day after tomorrow. 

At the heart of the profit system is a simple 
idea : most needs are best met by letting the people 
themselves make their own decisions . . . the free 
choice of those who use and the competitive 
response of those who produce. The alternative is 
a master plan developed and directed by govern- 
ment, a solution now being questioned even within 
the walls of the Kremlin. 

Corinthian believes that this competitive profit 
system, although less than perfect like every 
human institution, has served us all well. It has 
provided an unparalleled standard of living and 
contributed importantly to the maintenance of 
individual freedom. 

In our judgment, "private profit" is clearly in 
the "public interest." 



Responsibility in Broadcasting 

THE CORINTHIAN 




KHOU-TV 

Houston 



KOTV 

Tulsa 

KXTV 

Sacramento 

WANE-TV 

Fort Wayne 

WISH-TV 

Indianapolis 

WANE-AM 

Fort Wayne j 

WISH-AM & FM 

Indianapolis 



Represented by H-R 



STATIONS 

BROADCASTING, January 14, 1963 



February. More than 100 markets will 
be used, according to Foote, Cone & 
Belding Inc., New York, Equitable's 

agency. 

FC&B said a key part of the cam- 
paign will be the promotional efforts 
conducted jointly by Equitable's field 
offices in cooperation with the stations 
chosen for the spot schedule. Martha 
Sykes Murray is the agency timebuyer 
for the campaign. 

Butter-Nut coffee makes 
first tv network buy 

Duncan Coffee Co., Houston, Tex., 
through Tatham-Laird, has signed for 
the first network television advertising 
campaign for its Butter-Nut brand with 
a regional schedule in three ABC-TV 
evening programs. 

The Butter-Nut campaign, which be- 
gins this month and continues through 
September is for ABC-TV's Going My 
Way, The Sunday Night Movie and 
Premiere and is set for a regional lineup 
of more than 65 markets from the Mid- 
west to the West Coast. 



AFA-AAW committee 
to polish adman's image 

Formation of a national committee 
to promote advertising's image and ex- 
plain its role in a free enterprise sys- 
tem has been announced jointly by the 
Advertising Assn. of the West and the 
Advertising Federation of America. 

The 20-man group of media, agency 
and business men, with Peter Folger of 
J. A. Folger & Co., San Francisco, as 
national chairman and King Harris of 
Fletcher Richards, Calkins & Holden 
as national plans chairman, is prepar- 
ing materials for all media on the 
theme, "Advertising is the Voice of 
Free Choice." Kits containing such 
material will be sent to 185 advertising 
clubs and members of the two sponsor- 
ing organizations. 

All creative work for the campaign 
is being contributed by committee mem- 
bers and prices for the various media 
materials will represent only actual 
cost of the items. 



THE MEDIA 



Nebraska plans 6-station educational tv net 

$3 MILLION MICROWAVE SYSTEM WOULD LINK STATIONS 



A plan to serve over 90% of the pop- 
ulation of Nebraska with an etv net- 
work was revealed last week by the 
Nebraska State Committee on Educa- 
tional Tv. The plan follows a recent 
action by the FCC (Broadcasting, 
Nov. 12, 1962) which reserved six 
channels in that state for non-commer- 
cial educational use. 

Proposed stations on the six reserved 
channels would be linked together with 
KUON-TV Lincoln by microwave fa- 
cilities, at a cost of more than $3 mil- 
lion. The etv committee, which was ap- 
pointed by Gov. Frank Morrison, will 
request funds to start the network from 
the state legislature. 

The project, which will be carried- 
out in four steps, will (1) move 
KUON-TV's transmitting facilities to a 
new 1,000 ft. tower, connect the Lin- 
coln and Omaha studios, and activate 
ch. 3 Lexington, connecting it with the 
transmitting facilities of KUON-TV; 
(2) activate ch. 9 North Platte and link 
it with Lexington station, and activate 
ch. 13 Alliance, connecting it with 
North Platte; (3) activate ch. 25 Al- 
bion connecting it with KUON-TV fa- 
cilities, activate ch. 7 Bassett linked to 
Albion facility; (4) begin operating sta- 
tions as a network and add translators 
where the etv network doesn't reach. 

In appraising the cost to Nebraska 
Dr. John C. Schwarzwalder, chief con- 



sultant on the plan, said that about 
$750,000 "might be received from the 
federal government" with the state pay- 
ing the remainder. He also estimated 
that if the state operates its own micro- 
wave facilities the network would cost 
$255,916 annually to operate. 

The etv committee recommended 
that control of the network be given 
to a state commission, but that opera- 
tion be contracted to the U. of Nebras- 
ka. The state will pay costs of the 
actual operation with the university 
supplying programming. 

NAB board members 
to pick award winner 

A recipient of the NAB's Distin- 
guished Service Award for 1963 is 
expected to be picked this week at the 
joint meeting of the NAB boards in 
Phoenix. A special committee named 
to recommend a winner will report at 
that time. Last year's winner was Ed- 
ward R. Murrow, chief of the USIA. 

Members of the special committee 
include James D. Russell, KKTV (TV) 
Colorado Springs, Colo.; Ben Strouse, 
WWDC Washington; Willard Schroe- 
der, WOOD-AM-TV Grand Rapids, 
Mich., Gordon Gray, WKTV (TV) 
Utica, N. Y., and George T. Frechette, 
WFHR Wisconsin Rapids, Wis. 

51 



ABC-TV affiliates and network meet in San Juan 



ABC-TV and American Broad- 
casting-Paramount Theatres execu- 
tives met with the board of govern- 
ors of the ABC-TV Affiliates Assn. 
at the Caribe Hilton Hotel in San 
Juan, P. R., Jan. 7-8. 



Members of the ABC-TV Affili- 
ates Advisory Board pictured here 
are: (seated, 1. to r. ) Thomas P. 
Chisman, WVEC-TV Norfolk, Va., 
vice-chairman; John F. Dille Jr., 
WSJV-TV South Bend-EIkhart, Ind., 



chairman; D. A. Noel, WHBQ-TV 
Memphis; Howard Maschmeier, 
WNHC-TV New Haven, Conn.; 
William W. Warren, KOMO-TV 
Seattle, secretary; Martin Umansky, 
KAKE-TV Wichita, Kan.; L. T. 



Changing hands . . . 

ANNOUNCED ■ The following sale of 
station interest was reported last week 
subject to FCC approval: 

■ WEET Richmond, Va.: Sold by Bur- 
ton Levine to J. Olin Tice Jr. for $300,- 
000. Mr. Tice also owns WCAY Cayce, 
S. C; WKTC Charlotte, N. C; WBAZ 
Kingston, N. Y., and WFCT Knoxville, 
Tenn. Mr. Levine retains ownership of 
WROV Roanoke, Va. WEET operates 
on 1320 kc with 1 kw daytime only. 
Broker was Blackburn & Co. 

WNEW strike settled 

A broadcast engineers strike at 
WNEW New York ended Wednesday 
(Jan. 9) following 10 days of negotia- 
tion between the station and Local 1212 
of the International Brotherhood of 
Electrical Workers. 

A wage increase from $213.20 to 
$225 weekly to come in the last two 
years of a new five-year contract, dur- 
ing which none of the engineers can be 
laid off, was included in the settlement 
terms. The terms also involved a pen- 
sion plan and increases in paid vaca- 
tion time based on seniority. 

Arundel buys newspaper 

Arthur W. Arundel, owner of WAVA- 
AM-FM Arlington, Va. (Washington 
area), WXVA Charles Town, W. Va., 
and holder of a permit for WARR (FM) 

BROADCASTING, January 14, 1967 



J 



Outstanding Values in 
Broadcast Properties 



Major market fulltime operation. Good 
opportunity for experienced operator. 
Excellent real estate with studios, offices, 
transmitter and living quarters in large 
building. Liberal terms. 


OREGON 

$325,000 


Medium market daytime station. Excel- 
lent income for owner. Rapidly grow- 
ing market. Liberal terms. 


CALIFORNIA 

$69,500 


Profitable daytimer. Good radio market 
with excellent potential. Low down pav- 
ment with liberal terms. 


CALIFORNIA 

$145,000 



BLACKBURN & Company, Inc. 
RADIO • TV • CATV • NEWSPAPER BROKERS 
NEGOTIATIONS • FINANCING • APPRAISALS 



V 



WASHINGTON, D.C. 
Jamee W. Blackburn 
lack V. Harvey 
Joseph M. Sitrick 
RCA Building 
FEderal 3-9270 



CHICAGO 

H. W. Cassill 

William B. Ryan 

Hub Jackson 

333 N. Michigan Ave. 

Chicago, Illinois 

Financial 6-6460 



ATLANTA 

Clifford B. Marshall 
Stanley Whitaker 
John C. Williams 
Gerard F. Hurley 
1102 Healey Bldg. 
JAckson 5-1576 



BEVERLY HILLS 
Colin M. Selph 
C. Bennett Larson 
Bank of Amer. Bldg 
9465 Wilshir* Blvd. 
Beverly Hills. Calif. 
CRestview 4-8151 



52 (THE MEDIA) 



« 



I 

Rogers, WKRC-TV Cincinnati; Mike 
Shapiro, WFAA-TV Dallas; and 
Norman Louvau, WAPA-TV San 
Juan; (standing) Donald Shaw, 
ABC-TV director of station rela- 
tions; Alfred R. Schneider, ABC vp 
and assistant to the executive vp; 
Everett Erlick, vp and general coun- 
sel; James C. Hagerty, vp in charge 
of news, public affairs and special 
events; Thomas W. Moore, vp in 
charge of ABC-TV network; Leo- 
nard Goldenson, AB-PT president, 
Joseph Giaquinto, ABC-TV station 
relations (behind him are Simon B. 
Siegel, AB-PT executive vp, and Don- 
ald Foley, vp in charge of advertis- 
ing and promotion) ; Armand Grant, 
vp in charge of daytime program- 
ming (behind him is Robert Coe, vp 
in charge of station relations) ; Julius 
Barnathan, vp and general manager 
of ABC-TV network; James G. Rid- 
dell, vp in charge of western div.; 
Michael P. Boland, vp (behind him 
is Henry Levinson, station relations) ; 
and Michael J. Foster, vp, press in- 
formation. 

Other officials from the networks 
and affiliates also attended. 



Warrenton, Va., has bought the 164- 
year-old weekly Loudoun County Times- 
Mirror, published in Leesburg, Va. The 
price was not disclosed. Mr. Arundel 
bought the newspaper from Hubert 
Phipps. Pending FCC approval is an 
application for a transfer of minority 
interest in WEER Warrenton to Mr. 
Arundel. 

Two Alaskan stations 
add six satellites 

Northern Television Inc., operator of 
KTVA (TV) Anchorage and KTVF 
(TV) Fairbanks, both Alaska, last week 
announced completion of a six-satellite 
network which brings service to an 
estimated 15,000 additional viewers. 

The parent stations in Fairbanks and 
Anchorage each provide signals to three 
translator stations. New areas served 
by KTVF (ch. 11) are: Clear, a bal- 
listic missile early warning site with 
about 2,200 viewers; Delta, a military 
base and junction of the Alaska and 
Richardson highways, and Nenana at 
the convergence of the Alaska railroad 
and interior waterways. 

Anchorage, through KTVA (ch. 1 1 ) 
now feeds the Kenai peninsula and 
6,000 persons on the Wildwood Mili- 
tary Reservation, Eklutna and Sutton. 
An additional translator, fed from Fair- 
banks and scheduled for completion this 
spring, will serve the Suntrana-Healy 
area. 



NAB kits available 

for National Radio Month 

Radio's mobility and its ability "to 
serve a nation on the go" will be em- 
phasized during the 1963 observance of 
National Radio Month next May. The 
month's events will be based on the 
theme, "Radio — the Mobile Medium." 

Promotional kits for the event are 
being prepared by John M. Couric, 
NAB public relations manager. Scott- 
Textor Productions, New York, has been 
retained for the second straight year to 
produce jingles in varying tempos and 
styles to fit the wide range of American 
musical tastes. 

Kits for radio month will include 
live spots, program and promotion ideas 
and suggestions, a speech text, filler 
facts and other material. Blank proc- 
lamations have been prepared. Kits 
and jingles will be provided free to 
NAB members. 

Empire State Bldg. fire 
cuts off two stations 

Two stations in New York last week 
temporarily suffered the effects of a 
series of electrical wiring fires in the 
Empire State Bldg., where the stations 
have their transmitters. 

WNBC-TV and WNEW-FM were 



forced off the air for a short time early 
Jan. 9 when water from fire hoses dam- 
aged one station's equipment, and smoke 
caused a delay in transmission and 
forced engineers from the other station 
to leave the building. 

WNBC-TV, which normally signs on 
the air at 5:55 a.m., began its broad- 
cast day a half hour late. Two engi- 
neers, on duty in the control room at 
4:30 a.m., were forced to vacate the 
building because of dense smoke. 

WNEW-FM, which maintains an au- 
tomatic, remote control system on the 
82nd floor of the Empire State Bldg., 
went off the air at 6:01 a.m., when 
water shorted the system. WNEW-FM 
went back on the air at 9:57 a.m. The 
station duplicates WNEW-AM's 24- 
hour operation. 

Other New York radio and tv stations 
which operate from the Empire State 
Bldg. were not affected by the fire. 

Media reports... 

Corinthian agency ■ Van Brunt & Co., 
Advertising-Marketing Inc., New York, 
has been named to handle advertising 
and promotion for Corinthian Broad- 
casting Corp. Firm's stations include 
KHOU-TV Houston, KOTV (TV) 
Tulsa, KXTV (TV) Sacramento, 
WANE-AM-TV Fort Wayne and 
WISH-AM-TV Indianapolis. 



EXCLUSIVE 
WESTERN PROPERTIES! 

Daytime-only radio station with excellent coverage of one of the top 65 
markets of America. This beautifully-equipped facility needs aggressive 
owner-operator to realize potential. Priced at $155,000.00 with 29% down 
and balance out over ten years. 



Well equipped fulltime radio station with good power. Land and building 
included in sale. Grossed $90,000.00 in 1962 and returned good profit. 
Priced at $175,000.00 with $52,000.00 down. 



NEGOTIATIONS 



& ASSOCIATES, INC. 

APPRAISALS • FINANCING OF CHOICE PROPERTIES 



WASHINGTON, D. C. CHICAGO 

Ray V. Hamilton 
1737 DeSatesSt., N.W. 
Executive 3-3456 



Richard A. Shaheen 
John D. Stebbins 
Tribune Tower 
DEIaware 7-2754 



DALLAS 

Dewitt Landis 
Joe A. Oswald 
John H. Hicks 
1511 Bryan St. 
Riverside 8-U75 



SAN FRANCISC O 
John F. Hardesty, 
Don Searie 
1 1 1 Sutter St. 
EXbrook 2-5671 



Pres. 



* „. 



BROADCASTING, January 14, 1963 



53 




of the audience in a 
7- station metro market 

It's true. The whooping big Hooper 
(*Jan. thru Mar. '62) taken in Lans- 
ing gave WILS Radio 63.6% of the 
7:00 til noon audience (59.5% noon 
til 6:00 p.m.). 

Seven stations share a third of the 
audience (33.2%) and "all others" 
took 3.2%. 



Three times the audience 
of the second largest local 
station. More than twice 
the audience of all local 
stations combined. 
21.0% 

2nd 

STATION 



LANSING Metro (3 counties) 

■ 14th in $ sales per household 

■ State Capitol 

■ Michigan State University 

■ Oldsmobile plus other industry 
MID-MICHIGAN'S BIG 
NO. 1 RADIO BUY 

RADIO 





AN SING 



1320 (5000 WATTS) 



Representatives: 

Venard, Torbet & McConnell, Inc. 



An fm stereo success story: KPEN (FM) 



Two young San Franciscans who 
have made fm stereo history lay 
their success to high quality pro- 
gramming and high quality stereo. 

The two, both 27 years old, former 
Stamford U. campus radio opera- 
tors, are Gary Gielow and James 
Gabbert, owners of KPEN (FM) in 
the Bay area (on 101.3 mc with 
46 kw). They told their story last 
week to a luncheon gathering in 
Washington, sponsored by Electronic 
Industries Assn., and which included 
four of the seven FCC commission- 
ers, staffers and newsmen. 

Wonder of their story is that they 
have been making a profit with fm 
stereo; they claim they account for 
55% of the gross revenues of all the 
fm stations in the San Francisco- 
Oakland market. Although they de- 
clined to indicate their profit, they 
did say that two months after they 
inaugurated stereo, in August 1961, 
the influx of additional advertisers 
paid for the outlay they incurred for 
additional equipment. 

All this in the light of a 1961 
gross of $300,244 and an overall 
loss of $156,000 by the 10 fm sta- 
tions in the area, as reported by the 
FCC. 

The young men told how they had 
scraped together $ 1 1 ,000 to put 
KPEN on the air in 1957 and how 
after they began stereocasting the 
station began appearing in program 
rating surveys. During some seg- 



ments of the broadcast day, they 
said, KPEN is fourth in share of 
audience, including am listeners. A 
Sunday morning religious program, 
the choir of Grace Church on Nob 
Hill, has been receiving a rating of 
8, they excitedly announced. 
Symphony Live ■ Latest venture, 
and already a cultural and commer- 
cial success, began last month when 
KPEN broadcast live the San Fran- 
cisco Symphony Orchestra. This 
was hailed as a major first and a 
virtuoso high fidelity triumph for 
fm stereo. The three-hour program 
was jointly sponsored by Merrill, 
Lynch, Fenner & Smith and by Safe- 
way Stores. Safeway has agreed to 
take half sponsorship of the remain- 
ing programs in the symphony series. 

The next big step, now in the 
planning stage, is the presentation 
of live drama in stereo. 

The key to their success, both em- 
phasized, is "sparkling fidelity." This 
is accomplished, they pointed out, 
by a high standard of technical ex- 
cellence, including maintenance that 
refuses to accept less than the best 
and the upgrading of commercial 
equipment until today the gear is 
"almost custombuilt," and program 
ideas. This has brought them 65 
regular advertisers. 

Both are energetic and enthusi- 
astic. "Stereo has put radio back into 
the living room for the first time 
since television," Mr. Gabbert said. 




Back in the 1940s, when FCC Com- 
missioner Robert T. Bartley (c 
above) was a young executive with 
the Yankee Network in New Eng- 
land, he persuaded that organiza- 
tion to enter fm, then a new and 
untried method of broadcasting. 
Over the years fm has had rela- 



tively tough sledding. Last week 
in Washington, and 20 years later, 
Commissioner Bartley welcomed 
two young San Franciscans who 
have made a startling success of 
fm stereo broadcasting. They are 
Gary Gielow (I) and James Gabbert 
(r). Their station is KPEN (FM). 



54 



BROADCASTING, January 14, 1963 



The GEMINI* process is an exclu- 
sive MGM Telestudios development 
which produces a twin high quality 
16mm film simultaneously with the 
video tape. 

Pardon the slogans, but we've been 
working on this for a long time and we're 
really excited. At MGM— and only at 
MGM— the kine finally is dead; not just 
reworked, disguised, or renamed. It's 
dead! The tape industry has worn this 
albatross for too many years. We at 
MGM Telestudios decided that trying to 
improve it further was an exercise in 



futility. So we focused our energies in 
a completely new direction — and per- 
fected GEMINI. 

GEMINI is a direct film process, 
capable of producing unlimited 
16mm GEMPRINTS* 

GEMINI is made as a twin product 
to MGM Video Tape, shot scene-by- 
scene, simultaneously. 

With the last roadblock removed by 
MGM Telestudios you can now have the 
superiority of tape for network and 
major markets, and supply local markets 
with superb 16mm GEMPRINTS. 



This is one of a series of major 
announcements from MGM Tele- 
studios. Look for Part II of The 
Anatomy of PRIMACY. 

■ 



II IP 




Today, tape, more than ever before, is TV's prime production tool. For more information, 
call Bob Fierman, Sales Manager, LO 3-1122 'Trademark 



TELESTUDIOS 

1481 BROADWAY, N.Y. 36, N.Y. 



BROADCASTING, January 14, 1963 



is 



EQUIPMENT & ENGINEERING 



FCC FREEZES HIT EQUIPMENT MAKERS 

Hardest hit are those making only broadcast equipment 



Production and sale of broadcast 
equipment has been slowed down by 
the FCC's am and fm station freeze 
orders. A checkup of companies en- 
gaged exclusively or primarily in broad- 
cast equipment indicates a marked 
slowdown in business in the last half- 
year but firms with widely diversified 
electronic lines are not as seriously 
affected. 

The FCC's partial freeze on new am 
applications was imposed last May 10. 
Hopes that it will be lifted this year 
are hinged on whatever action the com- 
mission takes as a result of its two-day 
hearing last week on am radio over- 
population (story page 29). 

The fm freeze is of more recent 
origin. It was imposed last Dec. 21 but 
does not affect some of the northern 
plains and mountain states where there 
are few fm stations. This freeze was 



imposed when the commission drew 
up a proposed fm allocations table sim- 
ilar to the tv table. The FCC's pro- 
posed fm allocations table provides 
about 2,730 fm assignments in the con- 
tinental U. S., including the present 
1,200 stations on their present chan- 
nels. 

Last week Continental Electronics 
Products Co., a subsidiary of Ling- 
Temco-Vought, Dallas, reorganized its 
original Electron Corp. line. Despite 
the freeze, LTV announced Continental 
and the top corporation are looking to 
expanded business. Gifford K. John- 
son, president of LTV, said Continen- 
tal's main sales items are the line of 
commercial broadcast transmitters for- 
merly produced by Continental Mfg. 
Co. and purchased by almost 100 radio 
stations around the world. J. O. Wel- 
don is president of Continental Elec- 




ABC buys RCA color tv tape recorders 



Frank Marx, president ABC Engi- 
neers (1) and Charles H. Colledge, 
division vice president and general 
manager for RCA, examine the new 
RCA TR-22. Purchase of 12 of these 
colorized tv tape recorders by ABC- 
TV, for use in Chicago for network 
feeds, was announced last week. 

Reported to be the "first complete- 
ly transistorized broadcast tv tape 
machine in the television industry," 
the new equipment is approximately 



half the size of conventional record- 
ers and effects a 50% reduction in 
power needed for operation. 

Picture stability of the recorders is 
said to be plus or minus one tenth of 
a millionth of a second. Instrumen- 
tation permits servicing from front 
of the recorder and a signaling sys- 
tem indicates faulty operation during 
recording or playback and shows 
where malfunction may have oc- 
curred. 



tronics Products as well as Continental 
Electronics Mfg. Co. and Continental 
Electronics Systems. 

Thomas B. Moseley, Continental 
Electronics sales director and vice pres- 
ident-general manager of Continental 
Electronics Products, said, "We expect 
this line of transmitters to account for 
the bulk of our business in 1963 and 
to enable us to grow rapidly in the 
years ahead." He predicted 1963 sales 
will exceed $1 million. The tv line is 
concentrated on closed-circuit equip- 
ment with emphasis on new low-cost 
cameras. The educational tv field is 
described as one of the principal mar- 
kets. 

While official comments were not 
available, it's understood such major 
electronics corporations as RCA, Col- 
lins and General Electric Co. are plac- 
ing emphasis on some of their non- 
broadcast lines because of the freeze 
and the lack of a new-station market. 

On the other hand some firms pro- 
ducing studio and transmitter accessory 
items have reported fair to good busi- 
ness despite the freeze. 

The freeze on new am stations has 
caused economic injury to the manu- 
facturers of radio equipment, Parker S. 
Gates, president of Gates Radio Co., 
told the FCC last week. 

In a letter read into the record at 
the FCC-NAB-industry radio confer- 
ence last week, Mr. Gates said that "to 
believe that the problem is caused by 
overpopulation in am radio stations is, 
in my mind, very questionable." He 
said that Gates has had to release many 
employes since the freeze was imposed 
and that he was sure the same is true 
of other manufacturers. The oppor- 
tunity to enter broadcasting, at a rea- 
sonable capital investment, should not 
be denied where frequencies are avail- 
able, he said. 

"To a growing country, limiting 
broadcasting is to an extent like limit- 
ing the number of telephones," Mr. 
Gates said. "It is retarding a vital com- 
munications medium." 



Prices raised 3%-16% 
on GE tv equipment 

General Electric raises the prices of 
some of its closed circuit and broadcast 
television cameras, effective today (Jan. 
14). 

The increases, ranging from 3% to 
16%, reflect the rising costs of manu- 
facturing transistorized video equip- 
ment, according to H. E. Smith, man- 
ager of marketing, technical products 
operation. 

The equipment affected by the in- 
creases are GE's TE-14 and 15 closed 



56 



BROADCASTING, January 14, 1963J 



Little Red Schoolhouse 



The little red schoolhouse cliche for East- 
ern Iowa is as outdated as the concept that 
Eastern Iowa is exclusively bucolic. 

Country boys and girls — 1,849 of them — 
attend this consolidated high school. It's 
down the road a piece from Cedar Rapids, 
towards Iowa City. It's as modern as most 
any modern metropolitan area school, per- 
haps more so. Students come from families 
whose standard of living surpasses most of 
nation's. While Iowa's 34.8 million acres 
of tillable soil produce about ten percent 
of the nation's food supply, personal in- 
come derived from agriculture in Iowa ac- 
counts for something like 25% of the total; 
income derived from manufacturing, trades, 
and services accounts for the rest. 



Iowans are neither exclusively farmers nor 
exclusively manufacturers. They are ex- 
clusively people — as aware of new products 
and new ideas as the most sophisticated 
cosmopolite. 

WMT-TV covers over half of the tv fami- 
lies in Iowa, and dominates three of Iowa's 
six largest cities. 



WMT-TV • CBS Television for Eastern 
Iowa • Cedar Rapids — Waterloo 

Represented by the Katz Agency. Affiiliated 
with WMT Radio; K-WMT, Fort Dodge; 
WEBC, Duluth. 





BROADCASTING, January 14, 1963 



circuit cameras which rose in price 
from $1,600 to $1,700 and $2,100 to 
$2,450 respectively; PE-20-B camera 
chain, including 4'/2-inch image orthi- 
con camera, from $20,500 to $21,500; 
and PC-12-B, (includes camera, view- 
finder, image orthicon and three lenses 
of PE-20-B), from $13,150 to $14,150. 

Kinescope eliminated f 
in tape-to-film move 

A new tape-film system, eliminating 
the need for a kinescope for filmed 
prints of taped commercials and pro- 
grams, was revealed by MGM Tele- 
studios at a news conference last Wed- 
nesday (Jan. 9). The kinescope is a 
"hot print" off the camera tube. 

The system, dubbed "Gemini," con- 
sists of a RCA TK-60 television camera 
which shares its lens with a 16-mm 
motion picture camera mounted beside 
it. A device (beamsplitter) lodged be- 
hind the lens, splits the light before 
it enters the camera, thus allowing 
simultaneous operation on video-tape 
and 16mm film. 

Production of a kinescope required 
that the image pass through two 
cameras, creating a distortion of the 
original picture. 

"Elimination of the kinescope re- 
moves what agency people consider the 
last remaining obstacle to commercial 
production by tape," George K. Gould, 
president and general manager of MGM 
Telestudios, said. 

Mr. Gould explained that film prints 
of tape commercials are used by ad- 
vertisers in markets not equipped with 
tape recorders. He pointed out that 




The Gemini 
No more kinescopes 



advertisers and their agencies, while 
satisfied with tape for major markets, 
have been unhappy about using kine- 
scope in no-tape markets. 

Mr. Gould said MGM Telestudios 
has acquired exclusive rights to 
"Gemini" for three years from Warren 
R. Smith Inc., Pittsburgh, a motion 
picture laboratory, which holds the 
patent on the system. Warren R. Smith, 
president of the firm, has joined MGM 
Telestudios as director of technical de- 
velopment. 

BACK IN BUSINESS 

Relay, Telstar transmitting 
television programs to Europe 

America's two communications satel- 
lites Relay and Telstar, have proved 
they are alive and perking by transmit- 
ting tv programs from the United States 
to Europe. 

Last Wednesday Relay was used to 



EIA set production and sales figures 



Tv and radio distributor sales and 
set production edged up for the first 
eleven months of 1962, Electronic 
Industries Assn. reported last week. 

Sales in November for both home 
entertainment units were also up as 



compared to October's, with radio 
sales of 1,280,599 being the highest 
for any month in the year. Produc- 
tion for both devices was down from 
the totals in the preceding month. 
Sales and production figures: 



DISTRIBUTOR'S SALES 

Television Radio 

Period Totals (No. uhf) Totals (No. fm) 

Jan.-Nov. 1962 5,665,367 10,169,503* 

Jan.-Nov. 1961 5,175,857 9,607,142 



PRODUCTION 

Jan.-Nov. 1962 5,951,361 549,105 17,420,007** 1,089,035 

Jan.-Nov. 1961 5,597,535 332,205 15,528,640 804,475 

* Excluding auto radios 

** Including 6,395,141 auto radios compared to 4,909,658 in same period 
in 1961. 



transmit portions of the NBC Today 
show to Europe, showing ceremonies 
the previous night at the National Gal- 
lery of Art in Washington when Presi- 
dent Kennedy opened the display of 
France's Mona Lisa. 

The program was beamed to Relay 
from the AT&T ground station at And- 
over, Maine. Relay sent it on to Goon- 
hilly Downs in England and Pleumeur- 
Bodou, France, where it was distributed 
to tv stations in those countries. Recep- 
tion was termed "excellent" in France 
and there was "nothing wrong" in Eng- 
land. The transmission also was moni- 
tored by the Italian ground station at 
Fucino. 

Also for the first time as a live U. S. 
program, the ceremonies were shown 
behind the Iron Curtain to home viewers 
in Czechoslovakia and Hungary via In- 
tervision, the East bloc's tv interconnec- 
tion system. 

Later in the morning another first was 
established when scenes of New York 
firemen fighting the blazes in the 
Empire State Building were seen in 
England and France, also via Relay. 

The first successful trans-Atlantic test 
for Relay, placed in orbit in mid-De- 
cember but silent since then because of 
power drain, took place Jan. 4 when 
a tv test pattern was transmitted from 
Andover and received in France. Dur- 
ing the afternoon pass, the ground sta- 
tion of the National Aeronautics & 
Space Administration at Nutley, N. J., 
transmitted and received a second tv 
test pattern. 

Transistor Faulty ■ The power drain 
which Relay began experiencing im- 
mediately after its Dec. 13 launch 
was traced to a transistor in the 
No. 1 transponder. The faulty trans- 
ponder was isolated, thus eliminating 
the power drain, and after a period dur- 
ing which the batteries built up a charge, 
the satellite was put into service by us- 
ing the No. 2 transponder. All the cir- 
cuits in Relay, built for NASA by RCA, 
are duplicated. 

Telstar, silent for the last six weeks, 
was restored to life Jan. 4, also, when 
a live tv exchange took place between 
Andover and England and France. 

In overcoming Telstar's troubles, 
Bell Lab engineers duplicated the 
faulty command circuit, pinpointed 
the malfunction at one of the tran- 
sistors in the satellite's command 
decoders, and diagnosed its malady 
as excessive radiation. The engi- 
neers devised special command signals 
and voltage-removal treatment to re- 
store normal command functions. The 
success of the trick command pulse, it 
was pointed out, may also have been 
due to the fact that Telstar had risen 
in orbit to weaker areas of the Van 
Allen Belt. The Van Allen Belt is a 
girdle of high density radiation sur- 
rounding the earth. 



58 (EQUIPMENT & ENGINEERING) 



BROADCASTING, January 14, 1963 



Carlton Fredericks sells the savor and nourishment and 
that's what sells the bread. Ask Levy Bread and 800 other 
advertisers who have sold through CARLTON FREDERICKS' 
syndicated "LIVING SHOULD BE FUN" for over 22 years 
on hundreds of satisfied stations. 

Now, Carlton Fredericks has far greater audiences 
than ever in his public-serving career. In addition to his 
syndicated broadcasts, carried on many of America's 
leading radio stations, he has a thrice-weekly feature on 
American Broadcasting Company's "Flair," heard on 
some 290 outlets. Fredericks also has a syndicated news- 
paper column, carried in the New York Mirror, among 
others, and is currently cutting a unique LP album for Epic 
BROADCASTING, January 14, 1963 



Records on nutrition, to be released in the near future. 

"LIVING SHOULD BE FUN" is now available in most 
markets, on an exclusive basis to qualified stations. For- 
mats range from 45 minutes (as on WOR New York) to 25- 
minute, 15-minute and 5-minute programs, to 90-second 
spots, similar to the "Flair" ABC network segment. (Now 
also available is a new series of programs for FM stations, 
in format designed for the medium's special audience.) 

Build responsive audiences with responsible program- 
ming. Write, wire or call Carlton Fredericks Productions, 
Suite 12G, 211 East 53rd Street, New York 22, N. Y., 
PL 3-4241 for your audition tape today! 

CARLTON FREDERICKS PRODUCTIONS 



PROGRAMMING 



Facts and figures on television reruns 



Second runs are by far the most 
important of all reruns of tv pro- 
grams, according to Chester L. 
Migden, assistant executive secretary 
of the Screen Actors Guild. Report- 
ing to the SAG membership, Mr. 
Migden said that during last year 
approximately half of all rerun pay- 
ments came from second runs. Over 
a six-year span, he said, actors have 
collected $12.8 million from second 
runs to $7.3 million from third runs 
of programs. 

"Of course, second runs pay a 
higher percentage under the contract 
than subsequent runs," he said, "but 
this is not the sole reason for their 
big dollar lead over other runs. The 
prime reason is that there are more 
second runs than any other run. In 
1961, for example, there were 2,600 
episodes which had second runs, 
while third run episodes numbered 



1,875. We find that in any year sec- 
ond runs pile up a substantial lead," 
he added. 

Pointing to a consistent downward 
trend as the runs increase, Mr. 
Migden cited 1961 as typical: "Sec- 
ond runs produced $2,319,000; third 
runs produced $1,036,000; fourth 
runs produced $653,000; fifth runs 
produced $498,000; sixth runs pro- 
duced $271,000; and in episodes, 
second run, 2,600; third run, 1,875; 
fourth run, 1,525; fifth run, 1,125; 
sixth run, 675. 

"Each year examined produced 
similar results. The case for early 
runs is even more convincing when 
we consider that $20.5 million have 
been collected for second and third 
runs out of a total of $27 million for 
all reruns since 1956." 

Mr. Migden contrasted the success 
of the SAG "early pay theory," as 



opposed to that of "extended or 
stretched payment over innumerable 
runs," such as the Writers Guild, 
who spread their 140% rerun pay- 
ments over 13 runs. "What hap- 
pened was that they found them- 
selves deprived of payments as runs 
stopped short of the 13th run and 
they found vastly increased collec- 
tion and policing problems. They 
found bankrupt and near-bankrupt 
producers they would have collected 
from years before had they stayed 
with six runs. After this experience, 
they reverted to payment for the 
first six runs. 

"Many of us used to take for 
granted that most shows played 
through and beyond the sixth run," 
Mr. Migden stated. "The facts just 
do not support it. There have been 
only 36 series out of some 600 made 
which went through six runs." 



TV MISINTERPRETED? 

Writer says critics of tv 
seek alternative in etv 

Critics of television have misinter- 
preted the nature of television as an 
"ecomonic institution" and as a medi- 
um of information and entertainment. 

So says Richard Schickel, writing in 
the December 1962 issue of Commen- 
tary, published by the American Jewish 
Committee. Mr. Schickel notes that 
most of tv's critics in the past year have 
"fallen silent, apparently awed by the 
failure of their mass attacks." 

Mr. Schickel thinks the critics are 
concentrating on propaganda for edu- 
cational television, "hoping to make it 
a true alternative to the commercial 
variety, as fm broadcasting has become 
for a minority of serious radio listen- 
ers." 

Educational broadcasters, he adds, 
have difficulty finding money sources 
for programming competitively and 
have done little to demonstrate that they 
can use "good facilities effectively." 

Mr. Schickel said he conducted his 
own survey in New York on the news, 
documentary, and public affairs pro- 
gramming of the three network outlets 
(WABC-TV, WCBS-TV and WNBC- 
TV) one week last fall. He notes that 
between 6-11 p.m., Sunday-Saturday, 
the stations had 105 hours of time 
available. 

In his survey, Mr. Schickel found 
the stations devoted 19% hours to pro- 
grams similar to those on the educa- 



tional channel, and he commented, 
"most of them were better shows." (En- 
tertainment programs, such as The 
Defenders, which may have had infor- 
mation of eduactional value, were not 
counted as educational-type programs.) 

Thus, he said, commercial channels 
devoted nearly 20% of their prime time 
to educational tv, "which seems a rea- 
sonable proportion to spend on uplift 
and information." His conclusion is 
that "educational television mainly dup- 
licates a service already being performed 
without noticeably improving the quali- 
ty of that service." 

Mr. Schickel recommends that criti- 
cism of commercial tv be "alive to the 
possibilities of the medium in its own 
right" instead of using critical "stand- 
ards borrowed from other media." 

He also suggests that ( 1 ) education- 
al stations ought to spend less time 
discussing other arts and more in ex- 
perimenting with the television medium, 
and (2) commercial tv ought to invest 
some of its time and money in new ex- 
perimentation. 

Second 'Briefing' scheduled 

"State Department Briefing: Disarm- 
ament," a program featuring three 
U. S. officials directly concerned with 
disarmament, will be telecast later this 
month and in February on the National 
Educational Television network (NET) 
and on Time-Life stations. 

The video taped program features 
statements by the experts and a ques- 



tion-and-answer period. John Steele, 
chief of the Time-Life Washington bu- 
reau, is moderator. 

The program will be shown in three 
stages: the first group of stations will 
broadcast it Jan. 14, the second on Jan. 
28 and the third on Feb. 11. 

The briefing is the second in a State 
Department series entitled State De- 
partment Briefings. The first broadcast 
was shown in September and October. 

Intermountain Network 
has five news bureaus 

Intermountain Network Inc., serving 
65 radio stations in eight mountain 
states, announced last week it had com- 
pleted formation of full-time news bu- 
reaus in five of them. 

Intermountain News Director Bruce 
Miller of Salt Lake City will supervise 
the bureaus in Colorado, Idaho, Mon- 
tana, New Mexico and Wyoming. The 
network provides three closed circuit 
broadcasts from the state bureaus each 
day for use in locally originated mem- 
ber-station newscasts and a mid-day re- 
gional wrap up for all members featur- 
ing reports from each of the state 
bureas. 

The bureaus: 

Denver, Colo.: KBTR news director 
Hal Starr; Boise. Idaho: KGEM news 
director Wendell Weaver; Helena, 
Mont.: KBLL newsman Terry Bass; 
Albuquerque, N. Mex.: KDEF news- 
men Vern Rogers and Bill Sexton; Cas- 
per, Wyo.: KVOC news director Jack 
Fairweather. 



60 



BROADCASTING, January 14, 1963 



What color tape playback system takes up only S^A" of rack space? 



AMPEX Colortec. 



Ampex Colortec* color adapter eliminates a complete 
extra rack of electronics: it fits into a 5W' panel on your 
Videotape* recorder. It gives you color. Bright, beautiful 
color— with full bandwidth luminance and chrominance 
signals. Sharp black and white, too. And it's accurate to 
3 parts per billion. The luminance and chroma are never 
separated but are processed together 
so that the picture is synchronous to 
3.58 mc subcarrier to within ± 3 nano- 
seconds. Furthermore, it's the only 

*TM Ampex Corp. 

BROADCASTING, January 14, 1963 




color recovery system that meets N.T. S.C. standards. 
Operation? Extremely simple with only two principal 
controls. What do these facts indicate? Simply this: even 
if you aren't contemplating color transmission yet, 
Colortec color tape playback system should figure in 
long-range plans. For details write the only company 
providing recorders and tape for every 
application: Ampex Corporation, 934 
Charter St., Redwood City, Calif. Sales, 
service engineers throughout the world. 



8' 



A tearful parting 

It was an emotional scene as 
James C. Petrillo ended a 40-minute 
recitation Tuesday of the highlights 
of his 40-year iron-man rule of Chi- 
cago Local 10 of the American Fed- 
eration of Musicians. His unexpected 
appearance and spontaneous talk at 
the installation of new Local 10 of- 
ficers brought members to their feet 
in tribute and stirred frequent inter- 
ruptions of applause. 

Mr. Petrillo and nearly all of the 
Local 10 incumbent officers were 
voted out in a surprise election upset 
Dec. 4 by a rebel group headed by 
society bandleader Barney Richards 
(Broadcasting, Dec. 10, 1962). 
Chicago Local 10 boasts 11,000 
members and a $5 million treasury. 
Mr. Petrillo, now 71, retired as pres- 
ident of the national AFM in 1958 
but since his Local 10 defeat he has 
been hired by the AFM as a con- 



Pay-tv proviso 
sought by SAG 

The membership of the Screen Actors 
Guild has approved a collective bargain- 
ing contract negotiating policy for 
theatrical films which does not seek 
wage increases or changes in working 
conditions. But the policy will insist 
on the right to re-open a "new con- 
tract when direct production for pay 
television becomes imminent." 

Present SAG contracts provide that 
pay tv is "merely an extension of the 
theatrical boxoffice," according to a 
SAG statement. 

Guild members approved the new 
policy in a mail referendum by a 5,279 
to 188 vote. Present SAG contracts 
with motion picture producers expire 
Jan. 31. The Guild's tv film contract 
runs until June 1964. 

Columbia U. student fm 
syndicates programs 

WKCR (FM) New York is the stu- 
dent voice of Columbia U. in that city 
and has built a high level audience 
through quality programs originated by 
the station staff. Reaction to its pro- 
grams have been so good, the station 
has reported, that it has decided to 
offer seven of its weekly series to edu- 
cational and commercial radio stations 
throughout the country. 

Tapes, sold at cost, have already gone 
to WHK Cleveland, KGMS Sacramen- 
to, KCVN-FM Stockton and KULA 
Honolulu. Prices are $2.95 for half- 
hour programs; $6.75 for hour-long pro- 
grams. 

The series currently being syndicated : 




James C. Petrillo 
Gone but not forgotten 



sultant and will be paid an annual 
salary of $10,000, a pension of the 
same amount, and $3,000 expense 
account plus limousine and chauffer. 



United Nations Review, Our Civil Lib- 
erties, Ayn Rand Speaks, World of 
Science, World Art, all 30 minutes, and 
Blueprint for Disarmament and Music 
Through the Ages, both one hour. 

Information can be obtained from: 
Director of Syndication, WKCR (FM), 
Columbia U., New York 27, N. Y. 

Country Music Assn. 
to meet Jan. 24-25 

Officers and board directors of the 
Country Music Assn. will convene in 
New York, Jan. 24-25 for their first 
quarterly meeting of 1963 with their 
newly elected president, Gene Autry, 
presiding. 

On the meeting's agenda are tactics 
for "crashing" Madison Avenue and 
plans for a combination office building 
and "Country & Western" museum. 
Also to be discussed is a second station 
survey on country music programming. 

A 1961 survey of U. S. and Canad- 
ian am stations conducted by Country 
Music Assn. showed 84 outlets with a 
fulltime country and western format. 

CBS announces data 
for news fellowships 

The opening of the seventh annual 
competition for eight CBS Foundation 
news fellowships for the academic year 
1963-64 was announced last week by 
the foundation president, Ralph F. 
Colin. 

Applications, which may be sub- 
mitted until March 1, will be accepted 
from news and public affairs staff em- 
ployes of CBS News, CBS-owned radio 
and television stations, CBS radio and 



television affiliates, non-commercial edu- 
cational stations and from teachers of 
college courses in news and public af- 
fairs techniques. 

A program of lectures is offered as 
well as a year of study at Columbia U. 
The grants average $8,000 to cover uni- 
versity costs and living expenses. In- 
formation is available at CBS Founda- 
tion Inc., 485 Madison Ave., New York. 

Film sales... 

Steve Allen Show (WBC Produc- 
tions): Sold to KENS-TV San Antonio 
and WBKB (TV) Chicago. Now in 
28 markets. 

Science Fiction Features (Allied Art- 
ists Tv): Sold to WISC-TV Madison, 
Wis.; CKLW-TV Windsor - Detroit; 
KOGO-TV San Diego; WJRT (TV) 
Flint, Mich.; KGBT (TV) Harlingen, 
Tex., and WJW-TV Cleveland. Now in 
80 markets. 

Program notes... 

NBC-TV signs Mary Martin ■ Mary 
Martin has been signed to a contract 
to appear in a number of special NBC- 
TV programs, Robert K. Kintner, NBC 
president, announced last Thursday 
(Jan. 10). The number of shows was 
not disclosed. NBC-TV will present 
Miss Martin in "Peter Pan" in a two- 
hour color program on Feb. 7 (7-9 p.m.). 

New MGM pilot ■ MGM-TV is sched- 
uled to start filming today (Jan. 14) 
The Lieutenant, a new hour-long dra- 
matic series, at Camp Pendleton, Calif. 
Buzz Kulik is directing the pilot, writ- 
ten by Gene Roddenberry, who will also 
produce the peacetime Marine Corps 
series for Arena Productions. Norman 
Felton, executive producer of MGM- 
TV's Dr. Kildare and The Eleventh 
Hour, will serve in that capacity for 



Hope to get IRTS award 

Bob Hope was named today 
(Jan. 14) to receive the Inter- 
national Radio & Television So- 
ciety's 1963 Gold Medal. In an- 
nouncing the selection by the 
IRTS board of governors, Wil- 
liam K. McDaniel, president, said 
that the decision was based on the 
performer's contributions to 
broadcasting and international 
good will. 

Mr. Hope's radio career began 
on NBC Radio in 1938 and his 
television work, in 1950 on NBC- 
TV. 

Presentation of the award will 
be made at the 23rd anniversary 
banquet of the IRTS, March 6 
in New York. 



62 (PROGRAMMING) 



BROADCASTING, January 14, 1963 



TvQ's top ten for December by age 







lotai 






Age Groups 










Audience 


C 1 1 

b-1 1 


10 17 


1 1A 


H AO 


■in i 


RanK 


Program 


IVU 


IVU 


IVU 


IVU 


1 VU 


IVU 


1 


Beverly Hillbillies (CBS) 


54 


79 


74 


45 


43 


42 


2 


Bonanza (NBC) 


51 


59 


54 


45 


47 


53 


2 


Red Skelton Hour (CBS) 


51 


75 


63 


46 


45 


43 


4 


Sat. Night Movies (NBC) 


50 


63 


66 


50 


44 


32 


5 


Doctor Kildare (NBC) 


45 


61 


51 


45 


33 


46 


6 


Andy Griffith (CBS) 


43 


63 


43 


38 


37 


44 


6 


Ben Casey (ABC) 


43 


49 


46 


41 


43 


42 


6 


Combat (ABC) 


43 


59 


51 


48 


27 


34 


9 


World of Color (NBC) 


41 


69 


47 


32 


32 


38 


9 


Gallant Men (ABC) 


41 


57 


47 


45 


30 


25 



* Percentage of viewers familiar with a show who consider it "one of my favorites." 
Copyright Home Testing Institute Inc., 1962. 



the new series, the fourth put into pro- 
duction at MGM-Tv for 1963-64. 
Others are: The Travels of Jaimie Mac 
Pheeters, The Human Comedy and Mr. 
Novak. 

Extras, producers 
may arbitrate spat 

A dispute by Screen Extras Guild 
with the producers of films for tele- 
vision over the proper pay for stand-ins 
who work on more than one episode 
of a series in single days seems headed 
for arbitration after principals failed 
to reach a settlement in negotiations. 

The union is standing firm on a pro- 
vision of the SEG contract prohibiting 
extras from working in multiple pictures 
for the same day's pay. The producers 
say the ruling was not intended to apply 
to stand-ins working on series for which 
two or more episodes may be filmed 
together, noting that the stand-in is not 
on camera and does not appear in the 
program, so he is not wearing out his 
welcome with tv audiences through 
over-exposure. 

Instructed by the SEG board to "take 
any and all steps necessary to resist 
these unwarranted interpretations of 



our contract," the guild's executive sec- 
retary, H. O'Neil Shanks, and Robert 
W. Gilbert, legal counsel, are preparing 
to take the issue to arbitration barring 
an immediate settlement with the pro- 
ducers, which is considered unlikely. 

Mel Blanc comedy records 

A long-playing record of short 
comedy bits for radio stations will soon 
be released by Mel Blanc Assoc., Holly- 
wood. It will be the first of a series of 



such records which will be leased on a 
year's basis, with stations guaranteed 
exclusivity within a 100 mile radius. 
An introductory disc has just been 
finished. 

Billed as "The Comedy Ad-Lib Li- 
brary," the package will include drop-in 
lines, time signals, station breaks, run- 
ning gags, lead-ins to commercials and 
weather, one-minute vignettes and vocal 
sound effects. New supplementary ma- 
terial will be sent to each station every 
45 days. 



for the Northwestern 
Ohio Market and GET IT 




by using WSPD RADIO- TOLEDO 

Adult programming built with integrity, imagination and in- 
sight gives WSPD audience domination all day long in this 
rich market-place of Northwestern Ohio. A market that— 



* is 1st in Ohio in economic diversification 

* has over 1,750 manufacturers in its retail trade 
area 

* has the 9th largest and fastest growing port in 
the nation -the largest coal port in the world 

* has great purchasing power- 1st in per capita 
income among Ohio markets for the past 7 years 

* is 1st in Ohio per household retail sales 

* is an export-import center for a 5-state area 

* is 1st in Ohio in value of farm products sold 

Ask your Katz man for the complete story. 

WS16 



LOS ANGELES 


PHILADELPHIA 


CLEVELAND 


MIAMI 


TOLEDO 


DETROIT 




KGBS 


WIBG 


WJW 


WGBS 


WSPD 


triBK 


STORER 


NEW YORK 


MILWAUKEE 


CLEVELAND 


ATLANTA 


TOLEDO 


DETROIT 


BROADCASTING COMPANY 


WHN 


WITI-TV 




WAGA-W 


WSPD-TV 


mBK-TV 





BROADCASTING, January 14, 1963 



63 



GOVERNMENT 

Will House put an end to Rayburn ban? 

SPEAKER McCORMACK REPORTED READY TO HEAR RADIO-TV ACCESS CASE 



The long shadow of the "Rayburn 
Rule," still cast over the proceedings 
and committee hearings of the House 
even though the late Speaker Sam Ray- 
burn has been dead more than year, 
could be lifted if the House adopts any 
of several bills introduced last week. 

Two Michigan representatives, George 
Meader, Republican, Martha W. Grif- 
fiths, Democrat, each introduced two 
access bills when Congress convened 
Wednesday. Both are seeking access 
to House proceedings for microphones 
and cameras, but they approach the sub- 
ject from different positions. 

Rep. Meader would authorize com- 
mittees to permit coverage of public 
hearings. 

Rep. Griffiths thinks broadcast news- 
men and photo journalists should have 
the right to cover public hearings and 
suggests floor proceedings might be re- 
ported on a pool basis. 

A group of broadcast newsmen was 
trying last week to arrange a date with 
Rep. John W. McCormack (D-Mass.), 
the present speaker, to explain how elec- 
tronic and photographic equipment can 
be used without demeaning the dignity 
of the House. Speaker McCormack 
was pictured before Congress convened 
as "open minded" about access and 
"glad to discuss it" (Closed Circuit, 
Dec. 31). 

Refuses Change ■ Last year Speaker 
McCormack went along with Speaker 
Rayburn's historic interpretation, first 
articulated by the Texan in 1952 and 
repeated in 1955. The Massachusetts 
lawmaker said last year, "The chair in- 
tends to follow those opinions [as form- 
ulated by Speaker Rayburn] until such 
times as the House, by its own action 
in amending the rules, provides for a 
different method of proceeding" 
(Broadcasting, Jan. 22, 1962). 

Under the Republican-controlled 
Congress in 1953-54 Speaker Joseph W. 
Martin (R-Mass.) allowed broadcast- 
ers to cover public hearings of House 
committees. 

The Senate authorizes its commit- 
tees to permit access to broadcast and 
photographic media. 

Radio and television newsmen may 
cover House business without their 
broadcast equipment and must rely on 
impromptu corridor news conferences 
for photographic or tape coverage. 

Rep. Meader, who for several years 
has offered bills to change the House 
rules and provide broadcast access, last 



week introduced two proposals to 
amend Rule XI of the House — one a 
permanent (H Res 53) and the other 
a temporary or experimental change 
(H Res 54). 

Rep. Meader's last proposal to auth- 
orize a permanent rule change was 
killed in the Congress by an 8-6 vote 
of the House Rules Committee under 
Chairman Howard W. Smith (D-Va.) 
(Broadcasting, Feb. 27, 1961). It was 
understood then that a vote in favor 




Speaker McCormack 
Holds key to coverage 



was considered by Speaker Rayburn as 
a vote against the House leadership. 

Temporary Plan ■ Rep. Meader 
offered a second bill last week which 
would provide a rules change similar 
to that advocated by his first bill, but 
to apply only for the duration of the 
88th Congress. 

Rep. Griffiths, who has been intro- 
ducing her own form of access legis- 
lation since 1956, said last week broad- 
casters should have the same "right to 
cover as the AP." H Res 77 would 
permit radio and television to broad- 
cast public committee hearings live or 
delayed "subject to such reasonable 
rules as the committee may prescribe 
to prevent such broadcasting from in- 
terfering unnecessarily with the business 
of the committee." 

On pool coverage of floor proceed- 
ings, Rep. Griffiths' H Res 78 would 
permit one "reputable" representative 
of radio and one of television to oper- 



ate equipment which would be located 
in a "portion of the gallery of the 
House of Representatives as may be 
necessary." 

Objections by House members to live 
coverage of floor proceedings usually 
centers on aversion of some to the pub- 
lic seeing them or their colleagues en- 
gaged in such "undignified" activities 
as reading newspapers or magazines or 
dozing, as some have been seen to do 
from time to time. A "reputable" rep- 
resentative, it is thought, would use dis- 
cretion and avoid showing such scenes. 

Robert Fleming, outgoing president 
of the Radio & Television Correspond- 
ents Assn., has said Speaker McCor- 
mack has expressed interest in hearing 
broadcasters' arguments for access. 
Capitol Hill correspondents familiar 
with congressional thinking on the ac- 
cess problem and who are personally 
acquainted with congressmen, hope they 
(the newsmen) would be able to show 
the speaker that broadcast coverage has 
"grown up" since Sam Rayburn first 
banned broadcasters more than a decade 
ago. 

Magnuson wants Cox 
to stay for full term 

Sen. Warren G. Magnuson (D- 
Wash.), chairman of the Senate Com- 
merce Committee, said last week he'd 
like to see his political protege, Broad- 
cast Bureau Chief Kenneth A. Cox, 
nominated by the President and certified 
by the Senate for both the unexpired 
term to be vacated by T. A. M. Craven 
and the succeeding seven-year term. 

So far the President has indicated 
only that he intends to nominate Mr. 
Cox for the five-month period left in 
the term of Commissioner Craven, who 
reaches the mandatory retirement age 
of 70 on Jan. 31. 

Sen. Magnuson said Thursday he 
hopes the nomination of Mr. Cox will 
be "sent up like Minow's." FCC Chair- 
man Newton N. Minow was approved 
by the Senate in March 1961 for both 
a four-month period remaining from an 
expired interim appointment held by a 
predecessor and a nomination by Presi- 
dent Kennedy to a regular term. Mr. 
Minow replaced Eisenhower appointee 
Charles H. King. 

An administration spokesman said 
last month that Mr. Cox was scheduled 
for a full seven-year term. 



64 



BROADCASTING, January 14, 1963 



Why do they put periscopes on 1 submarines? 




The only logical way you can see where you're 
going is to look ahead. This wisdom is just as pro- 
found for people in the business of broadcast advertis- 
ing as for skippers of submarines. 

Radio and television are entering 1963 after track- 
ing a turbulent course through 1962. What's ahead 
in 1963? Where will broadcasting run into heavy 
weather; where will the sailing be smooth? 

Will radio and television, in 1963, increase their 
share of the advertising dollar? What changes are in 
store in audience patterns and ways of evaluating 
them, in marketing techniques, in radio and tele- 
vision facilities? How do the experts in broadcast 
advertising look at the new year; what do they say 
and why do they say it? 

Answering these questions calls for either the gift 
of prophecy — or the gift of interpretive analysis 
based upon solid knowledge. In short, it calls for 
perspective. 

And that is exactly what a special issue of Broad- 
casting Magazine, scheduled for publication next 
February 18, will be called . . . "Perspective '63." 
Its many pages of special reports will add up to a 
chartered course for the year ahead. 

Among all publications, only Broadcasting is 
equipped by skills, by staff and by the experience 
of years of growing up with radio and television 



to attempt so comprehensive an analysis. Each of the 
special Perspective issues that Broadcasting has pub- 
lished in past years has become a standard source 
work for the important decision-makers in broadcast 
advertising. Perspective '63, like its predecessors, will 
be kept, studied and re-read for months after its 
issue date. 

Within the framework of such a basic working tool 
for advertising men, your message takes on special 
value. Through Broadcasting — in any issue — you 
command a guaranteed circulation of over 27,000 
But in Perspective '63, your advertisement will com- 
mand extra pass-along and re-readership that will 
make this the best buy of your year. 

If you haven't reserved space yet in Perspective '63, 
we suggest you up-periscope and sound your klaxon. 
It will be heard (on your behalf) in all the most im- 
portant and profitable places. 

Deadline for advertising: Final deadline February 9. 

Rates: No inflation here. For so much more, the 
cost is the same as any of Broadcasting's 51 other 
issues of the year. 

Reservations: No time like now. Wire or phone us 
collect to make sure you'll be represented the way 
you want, with good position. 




BROADCASTING 

THE BUSINESSWEEKLY OF TELEVISION AND RADIO 



1735 DeSales Street, N. W,, Washington S. D. C. 

A member of the Audit Bureau of Circulations 



FCC CLEARS MID-FLORIDA 

Tells court Orlando grant should be reconsidered 
but that licensee is innocent of any wrongdoing 



Mid-Florida Television Corp. ap- 
peared assured last week that the FCC 
will reaffirm its grant of ch. 9 (WLOF- 
TV) in Orlando. 

The commission, in a report to the 
U. S. Circuit Court of Appeals in 
Washington, D. C, said the grant, made 
in 1957, should be reconsidered in view 
of the off-the-record efforts to influence 
the vote of former Commissioner Rich- 
ard A. Mack. 

But the commission concluded its 
review of the case by clearing Mid- 
Florida principals of any taint of wrong- 
doing (At Deadline, Jan. 7). The 
vote was 4-1, with Chairman Newton 
N. Minow dissenting in part and com- 
missioners T.A.M. Craven and E. Wil- 
liam Henry not participating. 

The commission's report was re- 
quested by the appeals court after it 
was remanded there by the Supreme 
Court in 1958. The case was in the 
courts when the old House Legislative 
Oversight Subcommittee disclosed the 
off-the-record contacts. 

The commission, in its report, agreed 



with the finding of Hearing Examiner 
James D. Cunningham that William 
Dial, a former Mid-Florida attorney, 
had twice attempted illegally to in- 
fluence Mr. Mack. But it disagreed with 
Mr. Cunningham's conclusion that Mid- 
Florida knew of these contacts and ap- 
proved of them. 

Sworn Statements ■ The commission 
cited the sworn denials on the part of 
both Mr. Dial and Mid-Florida prin- 
cipals that he had ever told them of 
his contacts with Mr. Mack. The re- 
port also cited the lack of affirmative 
evidence rebutting those sworn state- 
ments. 

The commission, however, said Mr. 
Mack should have disqualified himself 
from participating in the case. Since 
he didn't, the commission added, the 
case should be "reconsidered on its 
merits." The commission said the con- 
sideration will be on the basis of the 
existing record. 

Mid-Florida is owned by Joseph L. 
Brechner, 38%; Vasil Polyzios, 
14.76%; Harris H. Thomson, 10%, 



and others. Messrs. Brechner, Polyzios 
and Thomson own 100% of WLOF. 

In his dissent, Chairman Minow 
agreed that a new decision should be 
issued. But he said the record raises 
questions about the qualifications of 
both Mid-Florida and its competitor 
for the license, WORZ Inc. He said 
the court should authorize the commis- 
sion "to decide — after a new oral argu- 
ment — whether to grant one of the ex- 
isting applications or to reopen the 
record for new applications." 

The chairman, in substance, agreed 
with the hearing examiner's finding that 
Mid-Florida's principals knew of and 
ratified Mr. Dial's improper approaches. 
"The record does not justify the ma- 
jority's reversal of this finding," he 
said. 

His reference to WORZ apparently 
dealt with charges, made during the 
1957 hearing, of misrepresentations on 
the part of that company's principals. 

Mid-Florida Not To Blame ■ In as- 
serting that Mid-Florida was not to 
blame for Mr. Dial's illegal contacts 
with the former commissioner, the com- 
mission majority said the record shows 
that "Mid-Florida was unaware of 
Dial's discussions . . . with Mack until 
their occurrence was revealed" by the 
congressional investigation. 

"Thus, it is concluded," the report 



Magnuson could take over space committee, probably won't 



A possibility existed last week that 
Sen. Warren G. Magnuson (D- 
Wash.), chairman of the Senate 
Commerce Committee, might give it 
up for the chairmanship of the Aero- 
nautical & Space Committee vacated 
by the death of the late Sen. Robert 
S. Kerr (D-Okla.) (Broadcasting, 
Jan. 7). 

Despite his statement that he was 
considering the idea, however, Sen. 
Magnuson seemed more likely to 
stay where he is and permit Sen. 
Clinton B. Anderson (D-N.M.), next 
ranking Democrat on the space unit, 
to take the post. 

This maneuver would allow Wash- 
ington's junior senator, Henry M. 
Jackson, to move into Sen. Ander- 
son's post as chairman of the Interior 
& Insular Affairs Committee, a seat 
traditionally held by westerners. 

The resulting chairmanship lineup 
then would give the State of Wash- 
ington control of two committees. 

Such would not be the case if 
Sen. Magnuson exercised his prerog- 
ative and took the space post. If he 
did so, Sen. Jackson would remain 
ranking Democrat on the interior 
committee, but control of the corn- 




Sen. Magnuson 
Commerce or Space? 

merce Committee probably would go 
to Sen. John O. Pastore (D-R.I.), 
presently chairman of the Communi- 
cations Subcommittee. 

Meanwhile, Sen. Anderson, whose 
home state counts government as its 
major industry (an estimated $1 bil- 
lion in military and space projects 
and other government work), was 
said by his aides to be actively con- 
sidering the space chairmanship and 



probably would take it if it were 
available. The New Mexico senator 
attained a long-sought goal when 
he succeeded last year in obtaining 
passage of bills which authorize 
about $210 million in water projects 
for his state. Keenly interested in 
the development of nuclear energy 
for space propulsion (New Mexico 
is the number one domestic source 
of uranium ore), Sen. Anderson was 
the key man in getting President 
Kennedy to visit Los Alamos in a 
widely-publicized, cross-country in- 
spection tour of U.S. military and 
research centers last month. 

To get the space post, however, 
Sen. Anderson waits on the pleasure 
of Sens. Magnuson and Richard B. 
Russell (D-Ga.), chairman of the 
Armed Services Committee, who 
ranks ahead of Sen. Anderson on the 
space committee. There was no ex- 
pression from the southerner that he 
is interested in the space post. 

Why Sen. Magnuson's announced 
interest? Some who know the sena- 
tor thought last week he was "frying 
a few fish" — holding out for some- 
thing else — but what that might be 
wasn't being discussed. 



66 (GOVERNMENT) 



BROADCASTING, January 14, 1963 



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That certain smile didn't come from White House officals 



Tv may be limited to pool cover- 
age of future White House-spon- 
sored events because a White House 
official didn't like the NBC coverage 
of the Mona Lisa ceremonies of the 
National Art Gallery in Washington 
last Tuesday night. 

The White House official is An- 
drew T. Hatcher, associate news sec- 
retary to President Kennedy. He ob- 
jected to a portion of the narration 
by Martin Agronsky, NBC Washing- 
ton commentator. 

In his one-minute, voice-over-film, 
Mr. Agronsky referred to the cere- 
monies as being "considerably 
marred by a complete failure of the 
loudspeaker system. Elevators failed 
too. Although artistically and diplo- 
matically the event was a triumph, 
mechanically it was an incredible 
fiasco. All could look but none 
could hear. . . ." 

Published reports labeled the event 
a debacle, and one of the worst so- 
cial fiascos of the Kennedy admin- 
istration. 

Mr. Hatcher's umbrage was par- 
ticularly acute because the tv pro- 
gram was transmitted to Europe via 
"Relay" on Wednesday morning. He 



chided Mr. Agronsky for mentioning 
the difficulties, said part of the prob- 
lem was caused by tv camera lights, 
and remarked that from now on, as 
far as he is concerned, tv coverage 




NBC's Agronsky 
Where has the smile gone? 



of White House events would be by 
pool only. 

When Mr. Agronsky demurred 
that his narration was objective, Mr. 
Hatcher responded that maybe he 
was too objective. 

Mr. Hatcher explained the next 
day that his call to Mr. Agronsky 
was a personal one and not an offi- 
cial White House complaint. He 
said he was particularly miffed at 
the mention of the embarrassments 
at the ceremonies because he had 
taken care of a last-minute request 
from NBC for an extra camera posi- 
tion. He repeated his feeling that 
from now on White House functions 
should be pooled for tv. 

An NBC News spokesman in 
Washington explained that the first 
instructions were that each network 
would be permitted only one cam- 
era position. Early Tuesday after- 
noon, when NBC learned one of the 
newsphoto services had three posi- 
tions, the network complained to the 
White House. When the White 
House approved a second position 
for NBC late in the afternoon, a 
camera crew was pulled off another 
story and rushed over to the gallery. 



said, "that Mid-Florida did not secure, 
aid, confirm, ratify or have knowledge 
of Dial's conversations with Mack, and 
that nothing revealed . . . can be held 
to detract from Mid-Florida's qualifi- 
cations as a licensee." 

The commission said that although 
Mr. Mack should have disqualified 
himself, there is no way of determining 
whether his vote was actually influenced 
by the off-the-record contacts. But, the 
report added, "we deem it proper to 
resolve any residual doubts" in favor 
of WORZ and conclude that Mr. 
Mack's failure to disqualify himself re- 
quires that the 1957 decision be recon- 
sidered. 

The commission emphasized its satis- 
faction with the character qualifications 
of Mid-Florida by turning down that 
company's request for a hearing to re- 
ceive evidence on the reliability and 
integrity of Mid-Florida's principals. 
The commission said it has, in effect, 
already accepted Mid-Florida's position 
"insofar as the reliability and integrity 
of its principals are involved." 

Microwave may lose license 

An FCC hearing examiner last week 
advocated denying a license renewal to 
a point-to-point microwave station, 
KAQ71 in Turkey Ridge, S. D., citing 



commission rules which require that 
microwave stations devote at least 50% 
of their service time to the public. 

Examiner Asher H. Ende's initial de- 
cision held that KAQ71, owned by 
Allen C. Harmes, confined its service 
solely to Palace Transvideo Co., a catv 
system serving Mitchell, S. D. Since 
Mr. Harmes also owns Palace, Examiner 
Ende found that there was "no basis 
for affording the applicant a continued 
opportunity to hold itself out as a com- 
munications common carrier." 

Communications Act 
report for FCBA 

The report of the special Federal 
Communications Bar Assn. committee 
proposing basic changes in substantive 
provisions of the Communications Act 
of 1934 will be presented to the mem- 
bership of the association at its annual 
meeting Friday, Jan. 25, at the Willard 
Hotel, Washington. 

The presentation will be made by 
Leonard H. Marks, committee chair- 
man. Included will be summaries of 
the monographs prepared by subcom- 
mittees headed by W. Theodore Pier- 
son, dealing with Sec. 326, the anti- 
censorship provision; by Philip G. 



Loucks, relating to Sec. 315, the politi- 
cal section; by Reed Rollo, concerning 
Title II, the common carrier provisions, 
and by Mr. Marks and J. Roger Wol- 
lenberg, on revision of the structure and 
functions of the FCC. 

In its notice to the membership, 
FCBA President Harold E. Mott un- 
derscored the importance of the pres- 
entation "which may well have far- 
reaching effects." 

Mr. Marks pointed out that in the 
opinion of the committee reforms are 
"long overdue." He added: "It is hoped 
that the recommendations of this com- 
mittee will result in fundamental 
changes in the structure of the commis- 
sion and the Communications Act, 
which has not been changed materially 
in 28 years in spite of the phenomenal 
growth of the telecommunications in- 
dustry." 

The luncheon and business meeting, 
at which new officers will be elected, 
will be followed by the association's an- 
nual banquet, which will be held at the 
Sheraton-Park Hotel in Washington. 
The Gene Krupa Jazz Quartet and song 
stylist Hildegarde will be the featured 
entertainment. Tickets are $13.50 per 
person and may be reserved through 
Charles J. McKerns, 600 Munsey Bldg., 
Washington 4, D. C. 



68 (GOVERNMENT) 



BROADCASTING, January 14, 196} 



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BROADCASTING, January 14, 1963 



NBC-PH1LC0 TAKE BREATHER 

FCC examiner recesses hearing until Feb. 11 
to decide if Philco can withdraw from case 



The many-sided hearing involving 
the NBC-Philco fight over Philadelphia's 
ch. 3 and the network's proposal to ex- 
change its Philadelphia properties for 
RKO-General stations in Boston was 
moved to an FCC back burner last 
week until Feb. 11. 

Chief FCC Hearing Examiner James 
D. Cunningham on Monday continued 
the hearing to that date to give the 
FCC time to act on the joint request of 
NBC and Philco Broadcasting Co. that 
the latter 's application for a new sta- 
tion on ch. 3 be withdrawn (Broadcast- 
ing, Jan. 7). 

The Review Board, which could have 
handled the case first, sent it directly 
to the commission instead. 

In their petition, the two parties said 
NBC has agreed to pay Philco an 
amount "not in excess of $550,000" as 
reimbursement for its legal, engineering 
and other expenses incurred in prosecu- 
ting its ch. 3 application. 

An itemized accounting by Philco 
Broadcasting President Joseph H. Gil- 
lies, also filed with the commission, 
puts the total at $523,396.13. Both 
sides agree, however, to abide by any 
reduction resulting from FCC disap- 
proval of any costs. 

The largest amount, according to the 
report, was $352,429, charged to the 
Washington law firm of Weaver & 
Glassie. Other major items were 
$82,099, to W. I. Breathard Jr., Phil- 
adelphia, consultant on television mat- 
ters; $23,738, to Jules Cohen, Washing- 
ton, D. C. consulting engineer; and 
$10,600, to Philip Dechert, Philadel- 
phia attorney. 

NBC Board Chairman Robert Sarnoff 
had been scheduled to testify Monday, 
when the hearing was to have turned 
to the comparative issues involved in 
the applications by NBC for renewal of 
its WRCV-TV license and by Philco for 
a new station on ch. 3. 

Report On Agreements ■ But in view 
of the series of agreements already 
reached between RCA-NBC and Philco 
and its parent Ford Motor Co., the 
hearing was devoted mainly to a re- 
port by NBC attorney Irving Segal on 
those accords. In addition to the peti- 
tion to withdraw Philco's application, 
the agreements provide an end to long- 
standing patent-right litigation, with 
RCA agreeing to pay Philco $9 million 
for patent rights owned by the latter. 
Mr. Segal stressed that the patent- 
rights settlement is completely inde- 
pendent of the agreement to withdraw 
Philco's ch. 3 application. 

Ernest Nash, attorney for the Broad- 



cast Bureau, which is also a party to 
the proceeding, suggested the recess to 
give the commission an opportunity to 
act on the withdrawal request. 

In the petition for withdrawal, NBC 
said approval by the FCC would speed 
a decision on the network's application 
for a renewal of WRCV-TV and, there- 
by, allow it to move faster in meeting 
its obligation, under a Justice Dept. 
consent decree, to dispose of its Phil- 
adelphia properties. 

Philco said its withdrawal would en- 
able its executives to devote more time 
to the job of "re-establishing Philco 
Corp. as a major competitive force." 
The company also noted that in view 
of the 18-month extension given NBC 
last month to dispose of its Philadelphia 
stations (Broadcasting, Dec. 24) , there 
is no danger of the city being deprived 
of ch. 3 television service. 

Issues Remain ■ NBC is seeking re- 
newal of its WRCV-TV license as a 
first step in its proposed swan of 
WRCV-AM-TV for RKO-General's 
WNAC-AM-TV and WRKO (FM). 
If the commission approves the Philco 



withdrawal, however, it will still have to 
decide whether NBC is entitled to a re- 
newal. Philco, in prosecuting its appli- 
cation for ch. 3, charged the network 
with antitrust activities in allegedly 
pressuring Westinghouse Broadcasting 
Co. into exchanging its Philadelphia 
properties for NBC stations in Cleve- 
land. In addition, some public witnesses 
may be called by the Broadcast Bureau. 

According to papers filed with the 
commission, the first contact in the 
negotiations leading to the agreements 
was made last fall, in a telephone call 
from Robert L. Werner, executive vice 
president and general attorney for RCA, 
to Wright Tisdale, vice president and 
general counsel for Ford. 

The document said that, in discussing 
the ch. 3 case, Mr. Tisdale reported 
Philco's willingness to dispose of the 
matter by buying WRCV-TV. Mr. 
Werner reportedly rejected this proposal 
and countered with the offer to reim- 
burse Philco for its expenses if it with- 
drew its application. 

Philco and RCA were also said to 
have attempted to negotiate their dif- 
ferences in January 1957, after Philco 
instituted its patent-rights damage suit 
against RCA. But these talks, which 
also involved the protest Philco filed to 
NBC s ch. 3 renewal application in 
1957, proved fruitless. 



'Charlie Walker case' to be appealed 

FCC REAFFIRMS DECISION DENYING WDKD RENEWAL 



The question of whether the FCC 
was correct in denying a license re- 
newal in "the Charlie Walker case" is 
headed for a court determination. 

The commission, in an order issued 
last week, reaffirmed its decision to deny 
the license renewal of WDKD Kings- 
tree, S. C. But the station says it 
will appeal the order to the U. S. Cir- 
cuit Court of Appeals in Washington. 

The commission had denied the re- 
newal application of E. G. Robinson 
Jr. on the grounds that former WDKD 
air personality Charlie Walker had 
broadcast material that was coarse, vul- 
gar and suggestive, and that Mr. Robin- 
son had lied to the commission in de- 
nying he was aware of the content of 
the Walker programs (Broadcasting, 
July 30, 1962). 

In its order last week the commission 
rejected WDKD's argument that only 
the federal courts, acting under the ob- 
scenity statute, have jurisdiction in 
cases involving charges of the type 
leveled at the Walker broadcasts. 

The commission also denied 
WDKD's contentions that it had erred 
in concluding that Mr. Robinson had 
made misrepresentations and that the 
commission should have given Mr. 
Robinson prior warning before moving 
to strip him of his license. In saying 



that only the federal courts have juris- 
diction in such matters, the commission 
said, the station is arguing that "a li- 
censee may devote a very substantial 
percentage of its broadcast time — per- 
haps over 75% — to coarse, vulgar, sug- 
gestive programming." 

And. if such programming were not 
found obscene within the meaning of 
the federal statute, the commission 
added, the FCC would have to find 
such programming to be in the public 
interest and renew the station's license. 
But, it added, "nothing in the legislative 
history of the [Communications] Act 
or pertinent court decisions would in- 
dicate such a narrow compass for the 
public interest standard." 

Regarding Mr. Robinson's alleged 
lack of candor, the commission said 
"the record conclusively indicates Rob- 
inson's disposition not to deal with the 
commission in the forthright manner ex- 
pected of licensees and supports a find- 
ing of misrepresentation." 

The commission authorized Mr. 
Robinson to operate the station until 
Feb. 8 to wind up his affairs. But an 
appeal would have an effect of staying 
the order until the court acts. 

The commission vote was 6-0, with 
Commissioner E. William Henry not 
participating. 



70 (GOVERNMENT) 



BROADCASTING, January 14, 1963 




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BROADCASTING, January 14, 1963 



7t 



Are Reds infiltrating Pacifica stations? 

SECURITY GROUP HAS CLOSED HEARINGS TO FIND OUT 



The Senate Internal Security Sub- 
committee began closed-door hearings 
last week on the Pacifica Foundation, 
operator of three listener-supported ra- 
dio stations — and promptly set off one 
of the first rows of the new Congress. 

Sen. Thomas J. Dodd (D-Conn.), 
acting chairman, said the subcommittee 
was looking into reports that Commu- 
nists were attempting to infiltrate the 
chain, comoosed of KPFA (FM) Berk- 
eley, KPFK (FM) Los Angeles, both 
California, and WBAI (FM) New 
York. 

The senator, in a statement read to 
the witnesses in executive session and 
later given to reporters, said Commu- 
nist control over the mass media "would 
present the gravest threat to our na- 
tional security." 

He said Congress might be justified 
in requiring that anyone who is a mem- 
ber of a so-called subversive organiza- 
tion be identified as such if he appears 
as a commentator on radio or televi- 
sion. He said a similar identification 
might be required of anyone writing a 
by-line article. 

Engle Asks Explanation ■ Ordinarily, 
the Internal Security Subcommittee 
maintains a complete silence on mat- 
ters pertaining to executive sessions. 
Sen. Dodd's statement came in a reply 
to a demand from Sen. Claire Engle 
(D-Calif.) that the subcommittee ex- 
plain its investigation of Pacifica. 

The American Civil Liberties Union, 
the American Jewish Congress and the 
Socialist Party assailed the hearing in 
separate statements, calling it an inva- 
sion of constitutional rights and an at- 
tempt to determine what the public 
shall see and hear on television and 
radio. 

The AJC, in addition, urged FCC 
Chairman Newton N. Minow to appear 
as a voluntary witness and protest the 
hearing. 

Complaints were voiced also by two 
Republican members of the subcom- 
mittee, Sens. Kenneth Keating, of New 
York, and Roman L. Hruska, of Ne- 
braska. They said they had not been 
briefed about the hearing and that the 
inquiry shouldn't have begun before all 
members knew what was involved. 

Seven witnesses were subpoenaed to 
testify at the hearings, which began 
Thursday. They included Trevor 
Thomas, president of Pacifica; Peter H. 
Odegard, former president of Reed Col- 
lege in Oregon and now professor of 
political science at the U. of California; 
and Harry Plotkin, Washington, D. C, 
counsel for the foundation. 

The other witnesses were Dorothy 
Healey, who identified herself as "chief 



spokesman" of the Communist Party 
of Southern California and who has 
broadcast bi-monthly over KPFK 
(FM); Jerome Shore, executive vice 
president of Pacifica; Joseph Binns, sta- 
tion manager of WBAI; and Pauline 
Schindler, a retired school teacher who 
formerly taught in Los Angeles County 
and El Centro, Calif. 

From Left to Right ■ The Pacifica 
stations, according to Mr. Odegard, de- 
vote about 70% of their programming 
to music, the theatre, literature and the 
arts. Foundation officials say that the 
three stations also provide forums for 
speakers representing a wide range of 
political beliefs but that their associa- 
tions are always reported. 

Dr. Odegard, in a statement to the 
subcommittee, said the foundation "be- 
lieves that the American people are en- 
titled to have . . . access to the full 
spectrum of ideas from right to left that 
compete for attention in the vast arena 
of government and politics." 

Mr. Thomas was questioned for 2Vi 
hours. He told reporters later the sub- 
committee asked him about the origins 
of Pacifica and about many commenta- 
tors who had appeared on Pacifica sta- 
tions over the years. 

Mr. Thomas said he answered all 
questions, but that some of the com- 
mentators in whom the subcommittee 
was interested appeared on the stations 
before he became associated with the 
foundation two years ago and were un- 
known to him. 

Mrs. Healey, who said she refused 



Briscoe to Hill 

A former Arkansas broadcaster has 
been hired to maintain continuous liai- 
son between subcommittees of the 
House Interstate and Foreign Com- 
merce committee and its chairman, Rep. 
Oren Harris (D-Ark.). 

Wally Briscoe, 35, Pine Bluff studio 
manager of KATV (TV) Little Rock 
from 1955-59, began his new job last 
week. 

Mr. Briscoe, active in politics and 
civic affairs in Arkansas, was defeated 
in his race for the Democratic Party 
nomination for the state legislature last 
summer. 

His new duties with the commerce 
committee will include keeping its mem- 
bers informed of subcommittee develop- 
ments and in handling information for 
news media. 

Redisricting in Arkansas has almost 
doubled the size of Rep. Harris' dis- 
trict, and it now includes Pine Bluff. 



to answer all questions put to her by 
the subcommittee, said the only one 
she was asked that dealt with Pacifica 
was whether she was "a well-known" 
radio commentator having a program 
on KPFK. Mrs. Healey also told re- 
porters she has appeared on many tele- 
vision and radio stations in the Los 
Angeles area. 

The witnesses generally had no criti- 
cism of their treatment by the subcom- 
mittee. The subcommittee's manner was 
"civilized," said Mrs. Healey. "The in- 
quiry is what is barbaric." 

Held to local issues, 
Collins won't testify 

NAB President LeRoy Collins will 
not be among the 150 expected wit- 
nesses Jan. 28 when the FCC opens its 
inquiry into local tv programming of- 
fered by the three stations in Omaha. 

Gov. Collins told the FCC Friday 
(Jan. 11) he will not testify because 
the agency has limited his remarks to 
issues that "are obviously local in na- 
ture." NAB had sought to intervene as 
a party, a request the commission de- 
nied in limiting the association's ap- 
pearance to testimony on the issues in- 
volved in the hearing (Broadcasting, 
Dec. 24, 1962). 

"My position on hearings of this type 
is well known," Gov. Collins told the 
FCC. "I reiterate my contention that 
they are not well advised; that they do 
not serve a useful purpose; that they 
do more injury than good, and that 
they should be discontinued." He said 
NAB will file a statement within 30 
days after the hearing closes "detailing 
its opposition to such proceedings." 

Under the FCC's ruling limiting the 
NAB to testimony on the issues, the 
NAB president said he was left with 
no choice "but to decline the oppor- 
tunity to make a formal appearance." 
He expressed confidence that the FCC 
will determine that the three Omaha 
stations— KMTV (TV), KETV (TV) 
and WOW-TV — "not only have dis- 
charged their obligations under the law, 
but have gone far beyond this in serv- 
ing the best interests of their commun- 
ity." 

Moss plans probe on 
government secrecy 

Preparations were underway in the 
House last week for new, far-reaching 
investigations of secrecy in government 
agencies and a review of the Kennedy 
Administration's news policies. 

The Special Subcommittee on Gov- 
ernment Information, headed by Rep. 
John E. Moss (D-Calif.), would, if 
reconstituted by its parent committee: 

■ Form panels of media representa- 



]2 (GOVERNMENT) 



BROADCASTING, January 14, 1963 



all-transistorized 



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Included in an array of outstanding features are individual erase/record/playback 
heads, professional 3" VU meters, automatic shut-off, automatic tape lifters, an all- 
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synchronous drive motor and two hi-torque spooling motors. 

Unquestionably the finest professional value on the market today, the 777 is avail- 
able in two models, the S-2 (records 2 track stereo) and the S-4 (records 4 track stereo). 
Both models can reproduce 2 and 4 track tapes.* And, the Sterecorder 777 models will 
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volume, treble and bass controls, mounted in 
a carrying case that matches the Sterecorder 
777. $175 each. 

Also available is the MX-777 ,a six channel 
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that contains six matching transformers for 
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outputs, individual level controls and channel 
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For additional literature and name of 
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tives to examine stand-by plans drafted 
by the administration for use in na- 
tional emergencies and limited crises 
(such as the Cuban flare-up last fall). 

■ Continue its follow-up program on 
complaints submitted to the subcom- 
mittee by newsmen, congressmen and 
other citizens. 

Rep. Moss, who has headed the in- 
formation watchdog unit since it was 
chartered by Government Operations 
Committee Chairman William L. Daw- 
son (D-Ill.) in 1955, characterized fu- 
ture committee work in information as 
of "major significance," and said he 
thought control which the government 
might seek to impose on communica- 
tions media at time of crisis were "crit- 
ically important." 

While confident that responsible per- 
sons in news media don't want to broad- 
cast harmful information, Rep. Moss 
said he thought these newsmen want 
to know what's expected of them and 
what plans are being considered. 

Their views on those plans should be 
heard, he added. Broadcast media are 
especially sensitive to such emergency 
information plans because of the im- 
mediacy with which they can relay 
news. 

"News Managing" ■ The California 
congressman has made it clear he is not 
allowing his close relationship to the 
administration (he is deputy House 
whip) stand in the way of subcommit- 
tee efforts to investigate "news man- 
agement" admitted by the Pentagon's 
news chief at the end of the Cuban 
crisis. The subcommittee changed some 
of its tactics when the Kennedy people 
moved into control of government agen- 
cies two years ago, Rep. Moss ex- 
plained, but this served to increase the 
unit's ability to make progress. With 
the Kennedy administration, the sub- 
committee staff has been able to get the 
attention of top-level agency officials, 
he said. 

City of Oakland Park 
opposes WIXX license 

The City of Oakland Park, Fla., told 
the commission last week that it should 
not license WIXX, that city, because 
the station is reneging on its originally 
proposed programming and that the 
application should be designated for re- 
hearing. 

The City Council, acting for Oakland 
Park, said that WIXX announced that 
it will present an all-Negro format, 
rather than the format of good music, 
news and community service as pro- 
posed in its original application for 
1520 kc. Oakland Park told the 
commission that WIXX could not pro- 
vide first service to it through an all- 
Negro format since there are no Ne- 
groes residing in the community. 

The commission was told that the 



application for WIXX represented an 
effort to serve nearby Fort Lauderdale 
and that if the station is licensed, Oak- 
land Park will be deprived of its pre- 
ferred position under commission rules 
that the WIXX frequency, which is 
allocated to Oakland Park, program 
first to the community in which it is 
licensed. 

Because WIXX would not serve the 
public interest by being licensed, its 
application should be set for rehearing 
and Oakland Park supports any other 
applications for the frequency, the city 
statement said. 

WIXX is owned by Albert S. Tedes- 
co and operates on 1520 kc with a 
power of 1 kw daytime. 

Prettyman calls for 
permanent conference 

The establishment of a permanent 
Administrative Conference of the 
United States has been recommended 
to President Kennedy by E. Barrett 
Prettyman, retired District of Columbia 
circuit judge and chairman of the exist- 
ing conference. 

In a Dec. 17 letter to the President, 
released Jan. 6, Judge Prettyman, 
for himself and members of the con- 
ference, suggested that an Admin- 
istrative Conference be organized to 
provide a "means by which agencies 
in the federal government may cooper- 
atively, continuously and critically ex- 
amine their administrated processes 



The organization survey of the FCC 
made by Booz, Allen & Hamilton, for 
the Bureau of the Budget, has resulted 
in a new functional division set-up of 
the commission's Field Engineering & 
Monitoring Bureau it was announced 
last week. 

Under the new organization the field 
office is simplified from four divisions 
to three, and has been given a new 
name — Field Offices Division. The old 
subdivisions of Field Operating, Engi- 
neering, Monitoring, and Inspection are 
to be streamlined into Field Offices, 
Monitoring Systems and Engineering & 
Facilities, effective March 1. These 
offices will continue under the head of 
an office of the chief of the bureau, the 
commission said. 

The Field Engineering & Monitoring 
Bureau, according to the commission, 
is responsible for all field engineering 
activities relating to broadcast stations; 
including station inspection, surveys, 
monitoring, direction finding, and signal 
measurement and investigations, as well 



and related organizational problems." 

The proposed conference would be 
composed of a council and an assembly, 
with a paid chairman appointed by the 
President and confirmed by the Senate 
for a five-year period. His salary should 
be equivalent to that provided an under- 
secretary of cabinet rank. 

Aside from the technical problems of 
administrative procedure the confer- 
ence should also provide an "authori- 
tative, impartial" means for securing 
public answers to "difficult ethical prob- 
lems that sometimes arise in administra- 
tive proceedings." This would be done 
through a committee of five, elected by 
the Assembly. 

Also recommended was the continu- 
ance of the present conference until 
Dec. 31, 1964, or until Congress passes 
legislation establishing a permanent 
body. 

The conference was appointed by 
President Kennedy by executive order 
in April 1961. Among its activities 
were two recommendations to the FCC 
involving broadcast applications. 

In a recommendation on mutually 
exclusive broadcast applications the 
conference suggested that the FCC 
provide a system of qualitative priori- 
ties under which some applicants would 
be automatically preferred over others. 

It also recommended that the FCC 
discontinue formal hearings where no 
questions of substantial material fact 
are involved; increase the power of 
hearing examiners, and "fuller" publi- 
cize the criteria employed in judging 
station program proposals. 



as suppression of interference, the 
inspection of devices possessing elec- 
tromagnetic radiation characteristics and 
related investigations. 

Divide by Three ■ Like the parent 
office, each of the three sub-offices are 
again divided by three. Field Offices 
will be made up of the branches of 
Operator & Examination, Inspection & 
Measurement, and Investigation & Cer- 
tification. The Monitoring System Di- 
vision comprises Operations, Methods 
& Review; Contracts, and Liaison. The 
Engineering & Facilities Division, will 
be set-up as the offices of Standards & 
Facilities, Antenna Survey and Equip- 
ment Construction & Installation. 

The office of the chief includes an 
associate and assistant bureau chief, as 
well as an administrative branch re- 
sponsible for planning, coordinating and 
managing the bureau personnel. The 
bureau also includes a legal advisor for 
the operations and functions of that 
office. 



FCC takes advice of Booz, Allen & Hamilton 

REVAMPS ENGINEERING & MONITORING BUREAU 



74 



BROADCASTING, January 14, 1963 



32 value analyzed benefits give 
G-E Image Orthicons 3 to 5 times 
longer life, highest sensitivity, 
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in your cameras 

G.E.'s family of "station designed" Image Orthicons cover the complete 
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up to 50:1 . . . and allow high resolution pickup at 1 ft.-c for black and white, 
or 40 ft.-c for color. 

Q Distortion-free optical quality glass is used in all G-E Image Orthicon faceplates • Fibre- 
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and-white pickup . . . only 40 ft.-c needed for color • 0.000002" thick, MgO target 
gives: greater resolution • extremely long life • no stickiness • improved depth of 
focus • no target raster burns-GL 8092— GL 7629 

Q Glass target only 0.0001" thick prevents loss of resolution due to lateral charge leak- 
age • Specially selected optical quality glass is free of imperfections— GL 5820A — 
GL 7293— GL 8093 

O Electroplated target mesh, with 560,000 openings per square inch, improves picture 
detail, prevents moire and mesh-pattern effects without defocusing 

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O As an added precaution against moisture contamination, dry inert gas is blown through 
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Progress Is Our Most Important Product 

GENERAL^ ELECTRIC 

BROADCASTING, January 14, 1963 




FCC set record for enforcement in '62 

COMPLAINTS, DISCIPLINARY ACTIONS OUTNUMBERED ALL PREVIOUS YEARS 



The FCC's mailbag was filled as 
never before with complaints about 
broadcasting during the fiscal year that 
ended June 30, 1962, and the commis- 
sion disciplined stations to an un- 
precedented degree. 

So says the commission's 28th annual 
report to Congress. The 163-page 
document, released Sunday (Jan. 13), 
covers all phases of the commission's 
activities. 

The report said it received "over 
12,000" letters of complaint, "a sub- 
stantial increase over the previous 
year." About 35% were said to be 
about programming, "the largest single 
category being objections to specific 
programs on the basis of excessive crime 
and violence." 

Substantial numbers of complaints 
were received also about station com- 
mercial practices (including overcom- 
mercialization), loud commercials, false 
and misleading advertising, and the ad- 
vertising of liquor, tobacco "and other 
controversial products." 

Political Broadcasts ■ There was also 
a noticeable rise in the number of com- 
plaints about political broadcasting 
under the commission's 1949 "fairness 
doctrine," as well as about the equal- 
time rights of political candidates 
under Sec. 315 of the Communications 
Act. 

The commission reported that during 
the five months from January to June, 
1962, it received 418 complaints about 
the broadcast treatment of controver- 
sial issues. In all of 1961, the total 
number of such complaints was 409. 

Sec. 315 was the basis of 113 re- 
quests and complaints to the com- 
mission since January 1962. In 1961, 
the commission handled 45 equal-time 
matters. 

In two cases the commission noted 
it upheld broadcasters' right to deal 
with controversial issues, provided they 



give "reasonable opportunity for oppos- 
ing viewpoints." The two programs 
were "The Battle of Newburgh," which 
appeared on NBC-TV, and "Biography 
of a Bookie Joint," shown on CBS-TV. 

FCC Gets Tough ■ As Chairman 
Newton N. Minow noted in his own 
year-end report (Broadcasting, Dec. 
31, 1962), the year brought increased 
FCC effort to "obtain greater licensee 
compliance with requirements of sta- 
tutes, rules and regulations by invoking 
its authority to impose sanctions." 

Here is a breakdown on the disciplin- 
ary actions taken: broadcast licenses 
revoked or denied renewal, six; stations 
in revocation or renewal proceedings, 
29; stations given fines, 19; stations 
given short-term renewals, 24. 

"For the first time, the commission 
noted, programming was the major con- 
sideration in two of the license-renewal 
denials" — KRLA Pasadena, Calif., and 
WDKD Kingstree, S. C. KRLA has 
taken a court appeal, and WDKD is ex- 
pected to do the same (see story, page 70). 

The other stations in trouble were 
charged with a variety of offenses, in- 
cluding conduct of contests, unauthor- 
ized transfer of control, misrepresen- 
tations, falsification of logs, technical 
violations, character qualifications, hid- 
den ownership, and double billing. 

Several Firsts ■ The year also saw 
other firsts. The first pay tv test was 
begun, on June 29, on WHCT (TV) 
Hartford. And the number of commer- 
cial fm stations rose above 1,000 for the 
first time — the total number of fm sta- 
tions rose to 1,400. 

The Field Engineering and Monitor- 
ing Service accelerated its program to 
eliminate interference, handling more 
than 33,000 interference cases. The 
report said 2.366 am station inspections 
were made during the year, some of 
the findings resulting in disciplinary ac- 
tion for technical violations. This pro- 



gram is to be expanded to include fm 
and tv stations. 

In terms of statistics, the FCC count- 
ed 15,610 broadcast authorizations out- 
standing during the year, and the re- 
ceipt of more than 740,000 applications 
of all kinds. The FCC's 17 hearing 
examiners issued 1,006 orders, con- 
ducted hearing conferences in 165 pro- 
ceedings, held formal hearings in 152, 
closed records in 136 cases and issued 
136 initial decisions. The chief hearing 
examiner issued 448 orders in adjudica- 
tory proceedings. 

In the employe awards program, 64 
employes won a total of $11,475 in 
recognition of superior job perform- 
ance. Payments totaling $295 were 
made for 16 employe suggestions to 
improve work procedures, and 11 let- 
ters of appreciation were issued for 
other employe suggestions. 

Space Communications ■ The com- 
mission saw 1962 as particularly not- 
able for the development of space com- 
munications. It said greater strides 
were made in this field last year than 
ever before. "And in this march of 
progress, the United States took the 
lead," the commission said. 

The report said the use of satellite 
relay was proved practicable by U.S. 
research, and it credited the commis- 
sion with a "significant role" in formu- 
lating the position to be taken by the 
U.S. at an international conference this 
year to consider space frequency allo- 
cations. 

But "the most dramatic achievement 
in recent years" in telecommunications, 
the commission said, was Telstar. The 
satellite designed and built by AT&T 
scored a series of successes in pioneer- 
ing intercontinental transmission of live 
telecasts, as well as telephone telegraph 
and data. 

Length-of-service emblems were pre- 
sented to 171 commission employes, 
and six of the seven commissioners had 
federal service ranging from 21 to 38 
years. The newest commissioner is 
E. William Henry, who took office Oct. 
2, succeeding John S. Cross. 

FCC changes transmitter rule 

Radio station operators after Jan. 
2 1 no longer need apply for a modifica- 
tion of their construction permits in 
order to replace transmitters, as long 
as the new transmitter is type-accepted 
and meets the commission's power re- 
quirements, the FCC announced last 
week. 

Under the new rules, transmitter sub- 
stitution doesn't need FCC authoriza- 



YYjore titan a decade of Constructive Service 
to lJ2roadcasteri and the tJ2roacastina J^ndustru 

HOWARD E. STARK 

Brokers — Consultants 

SO EAST 58TH STREET NEW YORK, N. Y. ELDORAOO 5-04« 



76 (GOVERNMENT) 



BROADCASTING, January 14, 1963 



FCC warns licensees about obscene material 



All licensees must take care that 
"obscene or profane" language is not 
used in broadcasts, the FCC warned 
last week in commenting that the 
commission's attention has been 
called recently "to several instances" 
of objectionable language used in 
telephone interviews. 

The use of delayed tape may not 
be preventive enough, the commis- 
sion said, and noted an incident 
when an employe charged with mon- 
itoring the tape had his attention 
diverted and objectionable material 



passed through. In such cases licen- 
sees have now installed devices by 
which the announcer can also stop 
the playback of improper remarks. 

The commission warned that ex- 
treme care must be taken against 
broadcast of improper remarks, not 
only to protect the public but "to pre- 
serve the licensee's reputation for 
responsibility." That the federal 
laws provide that persons broad- 
casting obscene, indecent or profane 
language may be fined or imprisoned 
or both, was noted by the FCC. 



that the station interfered with and 
coerced its employes with respect to 
union activities. The board also ruled 
that WHTN-TV did not negotiate in 
good faith at bargaining sessions lead- 
ing up to the strike. 

Union members offered to return to 
work Jan. 25, 1962, but were not rein- 
stated until March 5, the board found, 
in ordering the station to pay 16 strik- 
ing employes back wages, plus 6% in- 
terest, for this period. NABET had 
won an election in June 1961 for the 
right to represent the station's employes 
and WHTN-TV was ordered to bargain 
collectively with the union when re- 
quested to do so. 



tion, although the commission must be 
notified of the change. The FCC 
warned, however, that substitution of 
composite transmitters will still require 
formal applications with the commis- 
sion. 

EARFUL FOR FTC 

EIA tries to define hi-fi, 
but members' views vary 

An attempt to define the term "high 
fidelity" has been made — and the result 
may be like the replies of the three 
blind men attempting to describe an 
elephant. 

One description of high fidelity was 
submitted to the Federal Trade Com- 
mission last week. This was by a spe- 
cial committee of the Electronic Indus- 
tries Assn. Referring only to "factory- 
assembled, packaged phonograph sys- 
tems," the EIA committee recom- 
mended that these minimum capabilities 
be required: 

■ The amplifier should have a music 
output rating of 5 w minimum, and not 
more than 5% distortion. 

■ The overall phonograph system 
should have a minimum acoustical (or 
sound pressure level) output of 77 db at 
100 cps, 80 db at 1,000 cps, and 74 db 
at 8,000 cps. 

The recommendation included also a 
test procedure for determining overall 
phonograph acoustical measurements. 

Otherwise, EIA told the government 
agency, there is a wide divergence of 
views disclosed by a survey of the indus- 
try. Many manufacturers, EIA told the 
FCC's Bureau of Industry Guidance in 
a report submitted Jan. 9, opposed the 
proposed minimum standard. Many 
agreed with one company's position that 
high fidelity should be defined as "the 
art of making music alive and natural 
to the human ear." 

1,000 Questionnaires ■ The report 
contains excerpts of comments from 60 
manufacturers. The EIA committee 
sent out 1,000 questionnaires in its at- 



tempt to gather a consensus of what 
high fidelity means; 154 responded. 

The EIA document emphasized that 
the industry association has no engineer- 
ing standards for high fidelity equip- 
ment and no program for testing or 
certifying equipment. It stated also that 
EIA has not adopted any industry prac- 
tice, either commercial or technical, as 
to minimum requirements for high fidel- 
ity sound equipment. Therefore, it 
noted, the information submitted is of- 
fered only as a factual summary of the 
views of members of the industry. "We 
make no recommendations based on 
this information," the committee added. 

EIA indicated it had invited the In- 
stitute of High Fidelity Manufacturers 
to cooperate in the study but had re- 
ceived no response. It urged the FTC to 
solicit views from these makers of high 
fidelity components. 

The EIA study was started last year 
after a request for such information was 
made by the FTC. The FTC move came 
after complaints were received from the 
public. 

Members of the EIA committee were 
Morris Sobin, Olympic, EIA Consumer 
Products Division chairman; Armin E. 
Allen, Philco, EIA Phonograph Section 
chairman; Orphie R. Bridges, Arvin In- 
dustries; Malcolm S. Low, KLH Re- 
search & Development, and James A. 
Stark, GE. 

The study was carried out by L. M. 
Sandwick, staff director, Consumers 
Products Division. 

WHTN-TV found guilty 
of unfair practices 

The National Labor Relations Board 
last week ruled that WHTN-TV Hunt- 
ington, W. Va., was guilty of unfair 
labor practices in 1961 negotiations 
with the National Assn. of Broadcast 
Employes & Technicians, authorized 
union for the station's employes. 

The board found that a Dec. 6, 1961, 
NABET strike against WHTN-TV was 
the result of unfair labor practices and 



FTC examiner finds 
'Outgrow' ads 'false' 

A Federal Trade Commission hearing 
examiner has recommended that ad- 
vertising for "Outgro," American Home 
Products Co.'s preparation for ingrown 
toenails, must not "falsely" imply that 
it is a cure for the pedal problem. 

Hearing Examiner Andrew C. Good- 
hope, in an initial decision announced 
yesterday, found that tv commercials, 
newspaper and magazine advertising 
were false and misleading in claiming 
that "Outgro" is an effective remedy for 
ingrown toenails. 



JACKSON, MISSISSIPPI 



OVER 
350,000 
TV HOMES 



OVER 
430,000 
AUTOMOBILES 



JACKSON, MISSISSIPPI 



BROADCASTING, January 14, 1963 



77 



FINANCIAL REPORTS 



DISNEY SETS NEW INCOME RECORD 

Net profit is up $800,000 over previous year 



Walt Disney Productions had a con- 
solidated net profit after taxes of 
$5,263,491, or $3.14 a share, for its 
fiscal year ended Sept. 29, 1962, Presi- 
dent Roy O. Disney said Wednesday 
(Jan. 9) in his annual report to stock- 
holders. This compares with a net of 
$4,465,486, or $2.75 a share, for the 
previous fiscal year. Gross for the 
year was $74,059,197, up $3,811,425 
from last year and a new high for the 
organization. 

Television income amounted to $5,- 
993,361, an increase of $900,071 from 
the previous year. A new two-year con- 
tract has been signed with NBC-TV 
for The Wonderful World of Color 
which is now in its second season. 
Walt Disney, executive producer, told 
the stockholders that "on the basis of 
its reception thus far this season" the 
series "will have marked success in its 
second year. Already we have in works 
or have outlined virtually our entire 
program for 1963-64 and it will be a 
truly varied schedule." 

Disney's Mickey Mouse Club, which 
was put into syndication last year, is 
now in some 75 markets and "with the 
excellent ratings the show has achieved, 
we expect to increase our market cov- 



erage," the president stated. "Television 
continues to be very important in pro- 
moting and selling our theatrical prod- 
uct in the United States and around the 
world." 

Collins' debentures sold 

Collins Radio Co. put $12.5 million 
of 4 % % convertible debentures on the 
stock market last week and within the 
first day the issue, due in 1983, was 
oversubscribed and the books closed 
when the market reached $100. Later 
in the day the debentures were quoted 
as 107 bid and 108 asked. The 4 %s 
may be converted into Collins stock at 
the rate of $27.50 face amount for each 
common share. Collins closed at 2SVx 
last Thursday on the New York Stock 
Exchange. 

Warner Bros. Pictures 
to elect five directors 

Five directors will be elected to the 
board of Warner Bros. Pictures Inc. at 
the annual meeting of stockholders 
scheduled to be held Feb. 6 in Wilming- 
ton, Del. 

In a proxy statement sent to stock- 



holders Jan. 3, annual remuneration of 
principal officers included: Jack L. War- 
ner, president, $159,000; Benjamin Kal- 
menson, executive vice president, $130,- 
000; William T. Orr, vice president, 
$159,000. The statement also disclosed 
that Mr. Kalmenson started a new em- 
ployment contract with Warner Bros, 
on Jan. 1. Under the terms of a three- 
year agreement, Mr. Kalmenson will get 
$2,500 a week, plus $1,000 a week as 
advisor while acting as chief assistant to 
the principal executive officer. He also 
will receive $650 a week for 10 years 
as a parttime advisor upon termination 
of his contract as chief assistant. 

Transcontinent pays dividend 

A dividend of 12V2 cents per com- 
mon share, payable Feb. 15 to stock- 
holders of record Jan. 31, was declared 
by the board of Transcontinent Tele- 
vision Corp. last week. In 1962, it was 
pointed out by TTC President David 
C. Moore, a total of 50 cents per share 
in dividends was paid out. 

TTC owns WGR-AM-FM-TV Buf- 
falo, N. Y.; KFMB-AM-FM-TV San 
Diego and KERO-TV Bakersfield, both 
California; WNEP-TV Scranton-Wilkes- 
Barre, Pa.; WDAF-AM-FM-TV Kan- 
sas City, Mo., and WDOK-AM-FM 
Cleveland, Ohio. 



INTERNATIONAL 

APRIL START FOR GERMAN TV NETWORK 

New uhf operation will have 15 to 20 commercial minutes 



Tv billings in Germany 

According to local German 
estimates, West German and West 
Berlin Television stations grossed 
a total of DM 250 million (equiv- 
alent to $62.5 million) in com- 
mercial time sales in 1962. Ger- 
man newspaper publishers believe 
that they have lost substantial 
billings in brand name advertis- 
ing to television. In this field, 
newspaper publishers report a de- 
crease from a share of 33.4% 
(out of all newspaper advertising) 
to 30.2% within twelve months. 

Newspaper advertising spend- 
ing is, at the same time, down 
from 60% (out of total ad budg- 
ets) to 50.9%. 



Zweites Deutsches Fernsehen, the 
West German uhf tv network, which 
will start broadcasting on April 1, this 
year, will have a total of 15 to 20 min- 
utes of straight commercials daily. The 
commercials will be grouped in five to 
seven minute segments and will' be sep- 
erated from the otherwise non-commer- 
cial programs. One minute of commer- 
cial time on the new network will cost 
DM 24,000 (about $6,000). This tops 
the highest cost per minute demanded 
by any German tv station, up to now. 
Westdeutscher Rundfunk, Cologne, has 
a price tag of DM 22,000 ($5,500) on 
60-second commercials. 

Zweites Deutsches Fernsehen is cur- 
rently operating at a monthly budget of 
DM 14,000,000 ($3,500,000). After 
the start of broadcasting in April ZDF 
will have additional income from com- 
mercial operations. 

According to recent reports, ZDF has 
lined up a large library of documentary 
programs to meet immediate program 



demands. However, the network is still 
in the market for light entertainment. 
Most of the programs planned are to 
come from independent German pro- 
ducers. The new network will have a 
daily news show at 7:30 p.m. 

Third Network ■ Regional broadcast- 
ing organizations of Deutsches Fern- 
sehen, national network in West Ger- 
many, are preparing for the introduc- 
tion of additional regional networks 
with start of operations scheduled in 
"some months" to "some years" from 
now. The new service would provide 
German viewers with a choice between 
three channels at least during some 
hours of the day. In the final stage, two 
of the three channels would be handled 
by regional broadcasting organizations 
of Deutsches Fernsehen and one by 
Zweites Deutsches Fernsehen. Two of 
the three services will be in uhf and one 
in vhf. Sueddeutscher Rundfunk (South 
German Radio) and Suedwestfunk 
(Southwest Radio) plan to handle their 



regional third channel programs joint- 
ly. According to plans the third chan- 
nel program will be daily from 7:30 to 
9:30 p.m. with 40 minutes of local 
news. Transmitters, lines and relay links 
for this service will not be available" be- 



78 



BROADCASTING, January 14. 1963 



fore end of 1964, according to current 
estimates. 

Other regional West German broad- 
casting organizations plan to start their 
own third channel operations in April 
1964. There are plans to pool regional 
and local programs and exchange them 
among different stations. Original 
budget of Suedwestfunk for the third 
channel operation is only DM 1 million 
($250,000) out of a total budget of 
DM 71.4 million (about $18 million) 
for the 1963 fiscal year. 

McDaniel says Canada 
needs radio data, too 

Canada, like the United States, has a 
strong need for improved radio audi- 
ence measurement, William K. Mc- 
Daniel, executive vice president of NBC 
Radio, told a meeting of the Radio and 
Television Executives Club of Canada 
in Toronto last Monday (Jan. 7). 

Mr. McDaniel, who also is president 
of the International Radio & Television 
Society, New York, claimed that radio's 
audience is growing "'astronomically" 
but is virtually "invisible" to research- 
ers. He explained that of the 183 mil- 
lion radio sets in the U. S., approxi- 
mately three-fourths are self-powered; 
the audiences of such radios are not 
being measured satisfactorily, he feels. 
Mr. McDaniel said Canada faces the 
same problem. He adds: "It is clear 
that more and better research is the 
answer. It must be soundly conceived. 
It must be properly executed." 

ABC International to rep 
for two Iranian stations 

ABC International Television, sub- 
sidiary of AB-PT, was named last week 
as sales representative for Television of 
Iran Inc. which operates TVIT (TV) 
Teheran and TVIA (TV) Abadan. The 
two outlets serve 100,000 television sets 
and a market estimated at over a mil- 
lion viewers. 

Announcing the agreement, Donald 
W. Coyle, president of ABC Interna- 
tional, said this was the second link in 
the building of a Middle-Eastern net- 
work. ABC International already owns 
minority interest in and represents Tele 
Orient Beirut, Lebanon. 

Association with Television of Iran 
brings its list of foreign affiliates to 35 
stations in 18 countries. 

Britain cuts radio-tv tax 

Britain's Chancellor of the Exchequer 
has cut the purchase tax on radio and 
tv sets to 25% of the wholesale price. 
The tax had been 45%. The result of 
this move is a 10% all round reduction 
in retail prices and prospects for a boost 
in sales for a currently depressed in- 
dustry. 



American Samoa 
to get etv system 

Plans for a six station vhf educa- 
tional television system for American 
Samoa were revealed last week as the 
tiny U. S. island possession engaged 
the National Assn. of Educational 
Broadcasters, Washington, to provide 
advice for building, staffing and operat- 
ing the system. 

Congress last year granted the Dept. 
of Interior $1,869,000 for the etv sys- 
tem. An initial three channels are to 
be operating by February 1964 (Gov- 
ernment, Aug. 6, 1962). 

Smith Electronics Inc., Cleveland, 
has been designated as design engineer, 
according to Vernon Bronson, NAEB 
project director. Dr. William Kessler 
of U. of Florida is project engineer. 

It was determined last year by Sa- 
moan Gov. H. Rex Lee, with the coun- 
sel of the NAEB and U. S. electronics 
executives, that etv, necessary because 
of an inadequate school system, was 
feasible as a method of improving the 
quality of education on the seven is- 
lands. 

NC&K buys interest 
in Hamburg agency 

Norman, Craig & Kummel, New 
York, announced today (Jan. 14) a 
second affiliation overseas. 

NC&K said it, along with its London 
partner, Crane, Norman, Craig & Kum- 
mel Ltd., have purchased a major in- 
terest in large independent agency 
Markenwerbung Kg in Hamburg, West 
Germany. 

The London partnership was formed 
last June when NC&K affiliated with 
Crane Adv. Ltd. 

Norman B. Norman, NC&K's presi- 
dent, said his agency now will have 
worldwide billings of nearly $75 mil- 
lion. He said NC&K plans to conclude 
agreements in Italy or France in about 
six months for similar affiliations. 

Abroad In brief... 

Rep appointment ■ CJLR Quebec City, 
Que., has appointed Radio & Television 
Sales Inc., Toronto and Montreal, as 
exclusive sales representative. 

Canadian tv show sold ■ Canadian 
Broadcasting Corp., Toronto, Ont., has 
sold a second series of 26 one-hour 
television dramas to Associated-Redif- 
fusion Ltd., London, England, for 
$195,000. The dramas were written 
mostly by Canadian playwrights for the 
CBC-TV Playdate series. They will ap- 
pear in Great Britain on independent tv 
stations. The sale was made through 
Global Television Services Ltd., Lon- 
don. 



Plan now to attend 

IEEE's special 

TV 

Symposium 

Wednesday, March 27, 
2:30-5:30 p.m. 
Morse Hall, at the 
Coliseum, New York 

Hear these 5 technical 
papers : 

The South Carolina ETV 
Story 

Part I: R. Lynn Kalmback, 
General Manager, South Carolina 
ETV Center 

Part II: W. R. Knight, Jr.. 
Chief Engineer. Bell Telephone & 
Telegraph Co. 

You will view Educational TV 
on a wide screen via closed- 
circuit direct from Columbia, 
S.C. Both studio and class room 
will be seen in actual operation. 

Compensation for Dropouts 
in TV Magnetic Tape 
Recording 

I. Moskovitz, Mincom Division, 
Minnesota Mining & 
Manufacturing Co. 

Neic York City's UHF TV 
Project Reports 

Mobile Field Strength 
Measurements: Daniel Hutton, 
FCC, Washington, D. C. 
Analysis of Measurements & 
Observations: George Waldo, 
FCC, Washington, D. C. 

Chairman: Arnold B. Covey, 
AT&T, New York 

Organizer: Clure Owen, Ameri- 
can Broadcasting Company, 
New York 

Just one of 54 ivorthivhile 
technical sessions at IEEE's 
International Convention & 
Exhibition in Neiv York. 
March 25, 26, 27 & 
28, at the 

Coliseum & the Waldorf 
Astoria Hotel. 

Admission : Members $1.00; 
non-members $3.00. Minimum 
age: 18. 



BROADCASTING, January 14, 1963 



79 



FATES & FORTUNES 




Mr. Lazarus 



BROADCAST ADVERTISING 

Harry J. Lazarus, 

vp and member of 
board of directors of 
Geyer, Morey. Bal- 
lard, Chicago, ap- 
pointed to new post 
of administrative vp 
for western division. 
In addition to his ac- 
count responsibilities, 
Mr. Lazarus will be in charge of finan- 
cial, personnel and office operation mat- 
ters. He joined GMB last April from 
Chicago office of Dancer-Fitzgerald- 
Sample. 

William B. Lowther and John P. 
Hoag elected vps of Hoag & Provandie 
Inc., Boston advertising agency. Mr. 
Hoag, director of marketing, joined 
agency in 1957 as account executive. 
Mr. Lowther joined H&P in 1959 as 
account executive. 

Eveleth W. Bridgman Jr., Ernest E. 
Cooke Jr. and Frank I. Wheeler elected 
vps of VanSant, Dugdale & Co., Balti- 
more advertising agency. Mr. Bridg- 
man, vp-marketing, joined VanSant, 
Dugdale in 1948 and was named mar- 
keting research director in 1957. 
Messrs. Cooke and Wheeler, vps-ac- 
count supervisors, joined agency in 
1947 and 1954, respectively. 

John R. Price, former director of ad- 
vertising and merchandising for Gates 
Radio Co., Quincy, 111., manufacturer 
of broadcast electronic equipment, joins 
Sander Rodkin Adv., Chicago, in newly 
created position of vp for marketing 
and research. 

Paul L. Farber ap- 
pointed director of 
advertising for Mogen 
David Wine Corp., 
Chicago. Mr. Farber 
will be responsible for 
winery's national ad- 
vertising, merchandis- 
ing and pr activities, 
and in his new capac- 
ity play prominent role in planning 
Mogen David's overall marketing strat- 
egy. Prior to joining Mogen David in 
1962 as assistant advertising manager, 
Mr. Farber was account executive with 
Stern, Walters & Simmons, Chicago ad- 
vertising agency. 

Andrew J. Tobin, group supervisor 
with Harshe-Rotman & Druck, Chicago, 
elected vp. Mr. Tobin has been with 
national pr firm since 1954. 

Fran Parks, formerly with Kenyon 
& Eckhardt, Los Angeles, elected vp of 
KSV&R, public relations - advertising 
agency, that city. 

90 




Mr. Farber 



Walter L. Thompson 3rd and Donald 

J. Day elected vps of Fuller & Smith & 
Ross, Pittsburgh. Mr. Thompson is 
supervisor for transportation and de- 
fense advertising of Aluminum Co. of 
America. Mr. Day is supervisor of 
Alcoa's building products advertising. 

Vincent R. Else, administrative direc- 
tor of Knox Reeves Adv., Minneapolis, 
elected treasurer. In addition, Mr. Else 
will coordinate operations of Trans- 
Communicators Inc., wholly owned 
subsidiary specializing in pr work. 

Albert H. Falk Jr., manager of mar- 
ket development department of Comp- 
ton Adv., New York, elected vp. Mr. 
Falk joined Compton in 1957 as mar- 
keting executive. 

Edward C. Imbrie and L. Roy Wilson 
Jr., account executives at Ketchum, 
MacLeod & Grove, Pittsburgh, appoint- 
ed account supervisors. 

Donald Heath, former vp and ac- 
count supervisor of Sackel-Jackson Co., 
Boston, joins Fuller & Smith & Ross, 
New York, as account executive. 

William Condon, 

account executive 
with Television Ad- 
vertising Representa- 
tives (TvAR), New 
York, appointed mid- 
west sales manager, 
succeeding Lamont L. 
Thompson, who re- 
cently was named 
sales manager of KPIX (TV) San 
Francisco. Mr. Condon served as tele- 
vision sales executive with The Katz 
Agency, New York, for nine years prior 
to joining TvAR. 

Colman H. Kraus, assistant national 
pr director of Gem International, joins 
Frank Block Assoc., St. Louis agency, 
as account service executive. 

William J. McGoogan Jr. joins Hen- 
derson Adv. Co., St. Louis, as account 
executive and client service coordinator. 

Elenore Nelson, formerly with J. 
Walter Thompson Co., joins Botsford, 
Constantine & Gardner, San Francisco, 
as media buyer. 

John Robinson, former associate ra- 
dio-tv director at Lambert & Feasley, 
joins Doyle Dane Bernbach, New York, 
as assistant director of radio-tv pro- 
gramming. Thomas Shull, former di- 
rector of programming, Storer Broad- 
casting, and Edward Van Horn, vp and 
marketing manager, Smith, Henderson 
& Berey, named account executives. 

Robert M. Glatzer, tv commercial 
producer at Ogilvy, Benson & Mather, 




Mr. Condon 




Mr. Fraiberg 



New York, joins Carl Ally Inc., adver- 
tising agency, that city, as director of 
broadcast production. 

C. Arthur Cochran, former market 
analyst for Thiokol Chemical Corp., 
Bristol, Pa., joins Eldridge Inc., Tren- 
ton, N. L, advertising agency, as mar- 
keting director and account executive. 

Joan O'Brien, former executive vp 
of The Sloan Co., Los Angeles pr firm, 
joins Barbara West & Assoc., that city, 
as senior executive in charge of copy 
and planning. The West pr organiza- 
tion is moving to new offices at 6223 
Selma Ave., Los Angeles 28. 

THE MEDIA 

Lawrence P. Frai- 
berg elected vp and 
general manager of 
WTTG (TV) Wash- 
ington, D. C, suc- 
ceeding Donn Colee, 
who resigned, along 
with his wife, Lee, in 
order to pursue nego- 
tiations for purchase 
of their own tv station. Mr. Fraiberg 
comes to his new post from Metro- 
Broadcast Sales (sales arm of Metro- 
politan Broadcasting Co., licensee of 
WTTG) where he was assistant to 
H. D. (Bud) Neuwirth, vp and man- 
aging director. Mr. Fraiberg was gen- 
eral sales manager of KPIX (TV) San 
Francisco before joining Metro-Broad- 
cast Sales last July. 

Marvin Kalb, chief of Moscow bu- 
reau of CBS News, appointed to newly 
created post of diplomatic correspond- 
ent at CBS News' Washington bureau. 
Mr. Kalb, who held Moscow post since 
1960, will, in his new capacity, cover 
diplomatic affairs with emphasis on 
East-West relations. He will cover ma- 
jor world conferences wherever they 
may take place. Correspondent Stuart 
Novins replaces Mr. Kalb in Moscow. 

Alan Henry, former 
general manager of 
KWK St. Louis, joins 
Metromedia Inc., 
New York, as assist- 
ant to John W. Kluge, 
board chairman and 
president. Before join- 
ing KWK two years 
ago, Mr. Henry was 
general manager of WCKR-AM-FM 
Miami Beach, Fla., and vp and general 
manager of KXEL-AM-FM Waterloo- 
Cedar Rapids, Iowa. Metromedia owns 
WNEW-AM-FM-TV New York; WTTG 
(TV) Washington, D. C; WHK-AM- 
FM Cleveland; WIP-AM-FM Philadel- 
phia; WTVH (TV) Peoria and WTVP 

BROADCASTING, January 14, 1963 




Mr. Henry 



m 



(TV) Decatur, both Illinois; KOVR 
(TV) Stockton, Calif., and KMBC-AM- 
FM-TV Kansas City, Mo. 

Harold C. Sund- 
berg, for past three 
years general manag- 
er of WMBD-AM- 
FM-TV Peoria, 111., 
resigns to become 
general sales manager 
of WZZM-TV Grand 
Rapids, Mich. Mr. 
Sundberg is succeeded 
by William L Brown, 
former assistant man- 
ager in charge of 
WMBD radio and 
more recently sales 

t manager of WMBD- 
TV. Mr. Brown joined 
WMBD in 1957 alter 
•> being associated with 

MrBrown Ralph Jones Adv. 
Agency and Crosley Broadcasting Co., 
both of Cincinnati. 




John T. Bradley, eastern sales man- 
ager of H-R Television, New York, 
elected vp. Mr. Bradley's promotion 
was part of new realignment of execu- 
tives at H-R Representatives and H-R 
Television, initially reported last week. 

Harry Greenberg elected vp and sales 
manager of WBAB-AM-FM Babylon, 
N. Y. Murray C. Evans, WBAB's vp 
and general manager, resigns to become 
sales manager of WGBB Freeport, 
N. Y. Marvin Seller, WBAB account 
executive, to merchandising manager. 

Ralph J. Robinson, general manager 
of WSOR Windsor, Conn., and former 
vp and general manager of WACE 
Chicopee, Mass., joins transmitter staff 
of U. S. Information Agency's Voice of 
America complex at Greenville, N. C. 

Thomas L. Tiernan, account execu- 




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tive with KYW-AM-FM Cleveland 
since July 1961, promoted to assistant 
sales manager. Michael Faherty, mem- 
ber of KYW sales staff since January 
1962, appointed account executive. Mr. 
Tiernan is former commercial manager 
of WKEE-AM-FM Huntington, W. Va. 

Frank H. Fraysur, former copywriter 
for Radio Advertising Bureau and more 
recently in spot sales department of 
NBC, joins sales development depart- 
ment of ABC-TV, New York, as sales 
presentation writer. 

Homer K. Peterson, station manager 
of KALL Salt Lake City, appointed 
general manager of following five Inter- 
mountain Network stations: KGEM 
Boise, Idaho; KOPR Butte, KMON 
Great Falls, KGHL Billings, all Mon- 
tana, and KALL. Prior to his appoint- 
ment as KALL station manager in 
March 1956, Mr. Peterson was regional 
sales manager for Intermountain Net- 
work for four years. 

John C. Liddy, timebuyer at Dancer- 
Fitzgerald-Sample, New York, joins 
Robert E. Eastman & Co., that city, as 
sales promotion manager. 

Ian N. Wheeler, producer-director 
and program manager of WETA-TV 
(educational ch. 26) Washington, D. C, 
promoted to operations manager. 

Charles G. Dray- 
ton, controller of 
RKO General Inc., 
New York, elected vp 
for administration of 
RKO General Broad- 
casting, newly created 
division (At Dead- 
line, Dec. 24). Mr. 
Drayton will be in 
charge of office operations for all 12 
RKO General radio and tv stations. 
Martin Weldon, former director of 
news and special events for Metropoli- 
tan Broadcasting, based in Washington, 
D. C, joins RKO General Broadcast- 
casting as director of public affairs. 

Ted Richardson, former air person- 
ality, named program director of 
WFOL (FM) Hamilton, Ohio. Jona- 
than Schiller appointed WFOL music 
director. 

Russ Barnett, managing editor of 
XETRA (X-TRA News) Tijuana, 
Mex., and formerly with WFAA Dal- 
las, named program director of KMPC 
Los Angeles. Scott Shurian, former 
European correspondent, joins KMPC 
news staff. 

Mary Ann Casey resigns as program 
director and women's news editor of 
KEYT (TV) Santa Barbara, Calif. 
Harold C. O'Donnell and Edward J. 
Ryan join outlet as program director 




Mr. Weldon 



and promotion-merchandising manager, 
respectively. 

Buddy McGregor named program di- 
rector of KTRH-AM-FM Houston, Tex. 

William R. Demjan, former program 
director-announcer for WEIR Weirton, 
W. Va., joins WJAS-AM-FM Pittsburgh 
as assistant program director. 

Richard J. Quigley, 

manager of St. Louis 
office of Blair-TV, 
elected vp. Prior to 
joining Blair 15 years 
ago, Mr. Quigley was 
account executive 
with KXLW St. Louis. 
He had also served 
with NBC and MBS 




Mr. Quigley 
in New York. 



Dave Dary, member of CBS News' 
Washington bureau since 1960, resigns 
to become news director of KWFT 
Wichita Falls, Tex., effective Feb. 1. 

Kendall Smith, assistant program 
manager of WTIC-TV Hartford, Conn., 
promoted to program manager. 

Clete Roberts, head newscaster-com- 
mentator at KTLA (TV) Los Angeles, 
is leaving station, effective Feb. 8, to 
devote more time to his Clete Roberts 
U. S. Newsfilm Inc., syndicated news- 

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OF Q UALITY RADIO IN 

CENTRAL 
NEW YORK 




Top personalities, 
top programming, top 
facilities and top manage- 
ment combine to insure adver- 
tisers a really effective selling job 
in WSYR's 1 8-county service area. 
WSYR's l»ig margin of superiority 
is confirmed by all recognized 
market coverage studies. 



Represented Nationally by 

THE HENRY I. CHRISUl CO., INC. 

New York • Boston • Chicago 
Detroit • San Francisco 





Former trumpet soloist at WTAC's sales helm 



Charlie Speights (r), who last 
week was named general sales man- 
ager of WTAC Flint, Mich., should 
find "blowing the horn" for WTAC 
comes natural since he was first 
trumpet for Claude Thornhill or- 
chestra before going into radio eight 
years ago. He has been salesman 



for WTAC since last August. Re- 
calling "big band" era with him are 
WTAC General Manager Gene Mil- 
ner (1), and Ray McKinley (c), di- 
rector of Glenn Miller band for 
which Mr. Speights played solo dur- 
ing Flint appearance Dec. 28 aired 
live by WTAC. 



film operation, supplying American 
newsfilm for use abroad. 

Sam Zelman, news director of 
KNXT (TV) Los Angeles and CBS 
Television Pacific Network, joins KTLA 
(TV), that city, as director of news 
and public affairs, effective Feb. 1. 
Irwin Rosten, who has held that post, 
is returning to his previous position as 
director of KTLA's documentary de- 
partment. Roy Heatley, producer-re- 
porter for KNXT's news department, 
will succeed Mr. Zelman. 

Charles Erickson, assistant to Los 
Angeles Times columnist Paul Coates, 
joins news staff of KNXT (TV) Los 
Angeles as writer. He succeeds Saul 
Halpert, who has been appointed field 
reporter for KNXT's two weeknight 
news broadcasts, The Big News and 
Eleven O'Clock Report. 

Charles E. Bartling, news editor of 
WPDQ Jacksonville, Fla., resigns to 
join Jacksonville (Fla.) Journal. 

Rip Collins, former sports director 
of KRKO Everett, Wash., joins news 
staff of KVI Seattle. 

Gordon Mars, former news director 
of WKHM-AM-FM Jackson, Mich., 
joins news department of WITI-TV 
Milwaukee. 




A. L. Schafer, account executive with 
Lyle-Mariner Assoc., Denver pr con- 
sulting firm, joins KLZ-AM-TV, that 
city, as editorial writer. 

Thomas M. Law- 
rence, former senior 
account executive of 
WRCV-TV Philadel- 
phia, joins H-R Tele- 
vision, New York, in 
similar capacity. 

Tom Gillies named 
Mr. Lawrence farm director of 
WFLA- AM-FM-TV 
Tampa-St. Petersburg, Fla., replacing 
Frank Johnson, who resigns to become 
executive secretary of Florida Dairy 
Farmer's Federation. 

Ross Fichtner, member of Cleveland 
Browns of National Football League, 
joins staff of WWYN-AM-FM Erie, Pa., 
as sports director. Mr. Fichtner will re- 
main with station until next July, at 
which time he will report to Browns' 
training camp. 

Linwood T. Pitman, executive-pro- 
motion director of WCSH-AM-TV 
Portland, Me., retires after nearly 35 
years with stations. 

Pat McGuinness, member of ICNX- 
AM-FM Los Angeles news staff since 




1953, resigns to do free-lance work. He 
has been succeeded by Russ Powell. 

Otto A. Goessl rejoins WTIX New 
Orleans after year's leave of absence for 
active military duty. 

Larry Ford, formerly with WHBG 
Harrisonburg, Va., joins announcing 
staff of WCRO Johnstown, Pa. 

Robert Kennedy, 

for past four years ad- 
ministrator of KNBC 
(TV) Los Angeles 
advertising and pro- 
motion department, 
appointed manager of 
B ^pk. ^&fm advertising and pro- 
„ „ ' , motion, replacing 
Mr. Kennedy Michael W. Gradle. 
KNBC merchandising, press and pub- 
licity will also be under Mr. Kennedy's 
supervision. Previously, he was with 
NBC network advertising and promo- 
tion department in Hollywood. 

Bob Dayton, disc jockey at WIL-AM- 
FM St. Louis, joins WABC-AM-FM 
New York, in similar capacity. 

Lucienda Pace, former news writer 
and special features reporter of WLOS- 
TV Asheville, N. C, to assignment edi- 
tor for station's news department. 

Rene Reyes, former media director 
of The Sackel-Jackson Co., Boston ad- 
vertising agency, joins WHYN-TV 
Springfield, Mass. 

Jocko Henderson, disc jockey with 
WADO New York, joins WWRL, that 
city, in similar capacity. 

Larry Barwick, formerly with KOMA 
Oklahoma City, joins personality staff 
of KXLY-AM-FM Spokane, Wash. 

Donald F. Barton, principal of Rod- 
gers, Newman & Barton, Columbia, 
S. C, advertising agency, named public 
relations and promotion director of 
WIS-TV, that city. 

Tom Burkhart, as- 
sistant national sales 
manager of WTVJ 
(TV) Miami, Fla., ap- 
pointed local sales 
manager, replacing 
Frank Boscia, who 
resigned post to as- 
sume duties as senior 
account executive 
Jim O'Rourke, account 
executive, succeeds Mr. Burkhart as 
assistant national sales manager. 




Mr. Burkhart 
with WTVJ. 



Lee J. Hornback, director of special 
broadcast services for WLW and 
WLWT (TV) Cincinnati, appointed 
representative of tv industry on Ohio 
governor's traffic safety committee. Mr. 



82 (FATES & FORTUNES) 



BROADCASTING, January 14, 1963 




Mr. Henderson 



Hornback will serve on state-level edu- 
cation committee. 

Jim Lewis joins announcing staff of 
WCOP-AM-FM Boston. 

J. J. Valley, program director of 
KSEM Moses Lake, Wash., resigns to 
join staff of KJR Seattle. 

Lloyd A. Johnson, part-time employe 
of KING-TV Seattle, joins KGW-TV 
Portland, Ore., as floor director. 

Tom Dickson, formerly with KDKA- 
TV Pittsburgh, joins WCAU-AM-FM 
Philadelphia as director of publicity. 

Bill Nash, formerly with WDOD 
AM-FM Chattanooga, Tenn., joins an- 
nouncing staff of WRGP-TV, that city. 

PROGRAMMING 

John Henderson 
3rd, for many years 
sales and production 
head of Sarra Inc., 
New York production 
firm, joins Audio Pro- 
ductions, that city, as 
director of tv sales. 
Mr. Henderson, who 
was with Sarra for 16 
years, had previously been associated 
with Handy Organization and directed 
film programs for American Cyanamid. 

Bill Ashworth, former sales director 
of Eastern Sound Studios, joins Dolphin 
Productions, New York, as director of 
sales. Mr. Ashworth has also served 
in sales department of United Artists 
Assoc. and as sales manager of Toledo, 
Ohio, office of Storer Broadcasting Co. 

Frederick F. (Ted) Sack, assistant 
general manager, promoted to general 
manager of Reela Films Inc., Miami, 
wholly owned subsidiary of Wometco 
Enterprises. Prior to joining Reela in 
January 1962, Mr. Sack was associate 
producer with Movius Films, Lima, 
Peru, where he produced series of 26 
pictures for Peruvian Ministry of Edu- 
cation. 

David Bader, executive vp of Eldo- 
rado Films Inc., New York, appointed 
eastern sales agent for Hollywood Tele- 
vision Service Inc., Hollywood. Mr. 
Bader will retain his post with Eldorado 
while selling for HTS, tv distributor of 
Republic Features' films. 

Michael Laurence resigns as execu- 
tive vp of Robert Lawrence Produc- 
tions, New York. Mr. Laurence joined 
Lawrence Productions last August fol- 
lowing three years as pr director of 
WMCA New York. His future plans 
have not been announced as yet. 

Noel Blanc, just released from U. S. 
Army Signal Corps where he directed 
and produced training films, joins his 
father's commercial production com- 




m %, m 

Mr. Flint 



FCC's new division chief 

Delbert H. 
Flint, former 
deputy chief of 
personnel divi- 
sion of Army 
Chemical Corps, 
appointed chief 
of FCC's new 
Manpower Util- 
ization & Sur- 
vey Division. Filling of new post, 
located in office of executive di- 
rector, was announced by com- 
mission Jan. 4. 

Mr. Flint, whose responsibility 
will be FCC personnel manage- 
ment, had been training specialist 
with Army's chemical service 
since World War II, first in mili- 
tary capacity and later as civilian. 
He holds Chemical Corps reserve 
commission as lieutenant colonel. 



pany, Mel Blanc Assoc., Hollywood, 
as general manager. 

William Thomas, former national 
sales manager of Rozz-Danzig Produc- 
tions, named sales manager of Wiljon 
Corp., sales subsidiary of Bill Burrud 
Enterprises. 

Budd Grossman, veteran script 
writer, has been signed to long-term 
contract by Screen Gems to create, 
write and produce new comedy series. 
Mr. Grossman has written many scripts 
for Screen Gems' Dennis the Menace 
series and created and wrote pilot for 
Rockabye the Infantry, now being pro- 
duced at studio. 

Robert Butler has been signed to 
direct pilot of Desilu's projected series, 
The Greatest Show on Earth, hour-long 
show which will be broadcast in color 
on ABC-TV next season. 

Ted Shimizu named assistant news 
editor in Tokyo bureau of United Press 



International. Mr. Shimizu joined 
UPI's Tokyo staff in 1957. 

Henry Fonda, stage, screen and radio- 
tv personality, has been signed as host 
and narrator of new half-hour tv series, 
The Passing Years, which Wolper Pro- 
ductions is producing in association 
with United Artists Television for 1963- 
64 season. 

Jack V. Fox, roving correspondent 
for United Press International, named 
features editor, succeeding William C. 
Sexton, who resigned to take post with 
American Press Institute of Columbia 
U., New York. 

Paul Frees, announcer and voice 
specialist who has worked for Disney, 
Jay Ward and other animation com- 
panies, joins Charles H. Stern Agency, 
Hollywood, for exclusive representation 
in field of radio and tv commercials. 

Hugh Douglas has been set by 
Charles H. Stern Agency to narrate 
documentary film for Hughes Aircraft, 
marking 10th anniversary of an- 
nouncer's association with Hughes. 

INTERNATIONAL 

David Tasker, per- 
sonnel and adminis- 
trative services man- 
ager of Canadian 
Broadcasting Corp., 
Toronto, appointed to 
newly created position 
of employe and talent 
services director. Mr. 
Tasker will be in 
charge of contract negotiations with all 
writers and performers who work for 
CBC as well as continuing to direct 
personnel, industrial and talent rela- 
tions policies. 

John Holden named advertising man- 
ager of CHCH-TV Hamilton, Ont. 

Joseph Budd, sales manager of 
CKRM Regina, Sask., joins CKSO-TV 
Sudbury, Ont., in similar capacity. 
Donald Mackintosh, news director of 
CKSO-AM-TV, appointed sales man- 




Mr. Tasker 



United Press International k 
Facsimile Newspictures and 
United Press Movietone Newsfilm 
Build Ratings 



BROADCASTING, January 14, 1963 



83 



ager of CKSO radio. Bruce Hogle, 

CKRM news director, to same post 
with CKSO-AM-TV, succeeding Mr. 
Mackintosh. 

Gordon Walker, formerly with All- 
Canada Radio & Tv Ltd., Toronto, 
named retail sales manager of CFAC 
Calgary, Alta. 

Brian McFarlane, announcer and 
sportscaster with CFRB Toronto, joins 
CFTO-TV, that city, as sportscaster. 

Robert F. M. Osmond, assigned to 
Montreal bureau radio desk of United 
Press International, appointed UPI's 
eastern Canadian radio editor. 

Ted Curl, announcer with CFTO-TV 
Toronto, has resigned to freelance. Mr. 
Curl will do announcements of Pierre 
Berton Hour, Screen Gems of Canada 
package show. 

EQUIPMENT & ENGINEERING 

Dr. Wendell B. Sell, group vp and 
member of board of directors of Pack- 
ard-Bell Electronics Corp. (radio, tv, 
hi-fi), Los Angeles, elected to newly 
created post of executive vp. As group 
vp, position which will be eliminated, 
Dr. Sell directed three divisions of com- 
pany. In his new assignment he will be 
chief operating executive supervising 
all line and staff managers of firm. Dr. 
Sell is former vp and general manager 
of Marquardt Corp.'s Pomona division. 

C. Daniell Byrd 

elected executive vp 
of Dresser-Ideco Co., 
division of Dresser 
Industries Inc., Co- 
lumbus, Ohio. Robert 
A. Vaughan elected 
vp of engineering, and 
Ray W. Gawronski 
named treasurer and 
controller. Mr. Byrd joined Dresser- 
Ideco in 1952 as advertising manager. 
He served subsequently as antenna sales 
manager and assistant to president, re- 
sponsible for building products division 
and general sales management in tv 
tower and military markets. Mr. 
Vaughan has been with company for 
25 years. Mr. Gawronski joined Dres- 
ser in 1958 as controller. 

Caywood C. Cooley Jr., director of 
Jerrold Electronics' industrial products 
division, appointed manager of firm's 
community system division. 

C. Donald Price, advertising and 
sales promotion manager of Sylvania 
Home Electronics Corp., New York, 
appointed promotion manager for elec- 
tronic components group. 

Frederick M. Hoar, former director 
of advertising and pr for Univac Div. 




Mr. Byrd 




Sir Robert 



Tv Society's new chief 

Sir Robert 
Fraser, O.B.E., 
director - gener- 
al of Independ- 
ent Television 
Authority (ITA) 
since its forma- 
tion in 1954, 
elected presi- 
dent of Tele- 
vision Society for two-year term. 
He succeeds Sir Harold Bishop, 
C.B.E., director of engineering 
for British Broadcasting Corp. 
Television Society, founded in 
1927 as meeting place for all in- 
terests in tv, is specialist organiza- 
tion whose objects are furtherance 
of tv research and helping those 
who have made this medium their 
profession. Sir Robert is former 
director-general of Central Office 
of Information (1946-54). 



of Sperry Rand Corp., New York, joins 
RCA's electronic data processing, Cam- 
den, N. L, as advertising manager. Mr. 
Hoar has also served with Beckman 
Instruments, Fullerton, Calif., and Bur- 
roughs Corp., Detroit. 

ALLIED FIELDS 

James E. Greeley, principal of Spear, 
Hill & Greeley, joins Washington, D. C, 
communications law firm of Wilner & 
Bergson (formerly Wilner, Bergson, 
Scheiner & Lassenco). Mr. Greeley, a 
native of New Hampshire, was with 
Cahill, Gordon, Reindel & Ohl, han- 
dling RCA-NBC matters, before leaving 
in 1958 to enter private practice. Also 
joining Wilner & Bergson is John G. 
Smith, formerly of Spear, Hill & 
Greeley. Messrs. Scheiner and Lassen- 
co remain as partners. 

Ezra Stone, producer-director, writer 
and actor, appointed chairman of U. 
of Judiasm's advisory council for radio 
and tv. Council membership includes 
Sheldon Leonard, executive director of 
Marterto Enterprises: Thomas W. Sar- 
noff, vp of NBC, and Robert Weitman, 
vp of MGM-Television. Located in Los 
Angeles, U. of Judiasm is West Coast 
branch of Jewish Theological Seminary 
of America. 

DEATHS 

Leonard R. Posner, 47, government 
attorney who handled MCA antitrust 
case and before that tv block-booking 
litigation, died Jan. 5 in Los Angeles of 
heart attack. Mr. Posner, a native of 
Connecticut and 13-year veteran with 
Dept. of Justice, resigned to enter pri- 




Mr. Freer 



vate practice in Los Angeles last Oc- 
tober following conclusion of MCA 
case. This resulted in consent order 
in which MCA gave up talent repre- 
sentation but continued in tv program 
production. It also permitted MCA to 
hold controlling interest in Decca Rec- 
ords, and through Decca of Universal- 
International Pictures Inc. He won 
court order prohibiting block booking 
against distributors of motion picture 
film to tv stations. This was recently 
upheld by U. S. Supreme Court. 

Robert Elliott 
Freer, 66, former 
chairman of Federal 
Trade Commission 
(1939, 1944 and 
1948) and one-time 
head of Federal Bar 
Assn., died Jan. 6 of 
multiple myeloma, a 
malignant disease of 
blood, at National Institute of Health 
in Washington, D. C. After his resig- 
nation from FTC in 1948, Mr. Freer 
became partner in private law firm of 
Freer. Church & Green. He rejoined 
government in 1960 as hearing exam- 
iner for Federal Power Commission, 
with which he served until his death. 

James P. Shelley, vice president and 
account supervisor at McCann-Erickson, 
Los Angeles, died Jan. 2 following brief 
illness. 

Noah C. Tyler, 48, newscaster and 
announcer with WTVJ (TV) Miami, 
died Jan. 6 at his home in Coral Gables, 
Fla. 

John W. Vander- 
COOk, 60, radio news 
commentator, travel 
writer and novelist, 
died Jan. 7 in Delhi, 
N. Y., after long ill- 
ness. Mr. Vander- 
cook's radio career 
began in 1940 when 
he joined NBC. He 
covered World War II campaigns in 
North Africa, Italy and landed in 
France three days after D-Day. Later 
Mr. Vandercook worked for Liberty 
Broadcasting Co. and then spent seven 
years with ABC where stroke two years 
ago forced his retirement as nightly 
news analyst. 

Enno D. Winius, board chairman of 
Winius-Brandon Co., St. Louis and 
Kansas City advertising agency, and a 
founder of Continental Advertising 
Agency Network, died Dec. 31 in St. 
Louis. Mr. Winius joined agency in 
1918 when it was known as Louis E. 
Anfenger Co. and became its president 
in 1928. Firm's name was changed to 
Winius-Brandon in 1948. Mr. Winius 
was elected board chairman in 1961. 




Mr. Vandercook 



34 (FATES & FORTUNES) 



BROADCASTING, January 14, 1063 



FOR THE RECORD 



STATION AUTHORIZATIONS, APPLICATIONS New fm stations 



As compiled by Broadcasting Jan. 3 
through Jan. 9 and based on filings, 
authorizations and other actions of the 
FCC in that period. 

This department includes data on 
new stations, changes in existing sta- 
tions, ownership changes, hearing cases, 
rules & standards changes, routine 
roundup of other commission activity. 

Abbrevations: DA — directional antenna, cp 
— construction permit. ERP — effective radi- 
ated power, vhf — very high frequency, uhf 
— ultra high frequency, ant. — antenna, aur. — 
aural, vis. — visual, kw — kilowatts, w-watts. 
mc — megacycles. D — day. N — night. LS — 
local sunset, mod. — modification, trans. — 
transmitter, unl. — unlimited hours, kc — kilo- 
cycles. SCA — subsidiary communications au- 
thorization. SSA — special service authoriza- 
tion. STA — special temporary authorization. 
SH — specified hours. * — educational. Ann. — 
Announced. 



New tv stations 

APPLICATIONS 

Los Angeles, Calif. — City of Los Angeles. 
Uhf ch. 28; ERP 4.05 kw vis., 2.43 kw aur. 
Ant. height above average terrain 1257 ft., 
above ground 312.8 ft. P. O. address c/o 
Curtis Hart, 217 S. Hill St., Los Angeles 12. 
Studio and trans, location both old Don 
Lee tv building, Los Angeles. Geographic 
coordinates 34° 08' 15" N. Lat, 118° 19' 10" 
W. Long. Type trans. RCA TTU-1B, type 
ant. TFU-6A. Legal counsel is city attorney, 
Roger Arnebergh, consulting engineer Har- 
old H. Kuerschner, Van Nuys, Calif. Station 
will be run by fire dept. Ann. Jan. 2. 

Sacramento, Calif. — Camellia City Tele- 
casters. Uhf ch. 40 (626-632 mc); ERP 19.06 
kw vis., 10.33 kw aur. Ant. height above 
average terrain 279 ft., above ground 338 
ft. P. O. address c/o Jack F. Matranga, 801 
9th St., Sacramento. Estimated construction 
cost $300,943; first year operating cost $360,- 
000; revenue $480,000. Studio and trans, 
locations both North Sacramento. Geo- 
graphic coordinates 38° 36' 28" N. Lat., 121° 
27' 20" W. Long. Type trans. RCA TTU-1B, 
type ant. RCA TFU-24DM. Legal counsel 
Lester W. Spillane, consulting engineer A. 
E. Towne Assoc. Inc., both San Francisco. 
Principals: Charles L. Bowman, Foster A. 
Bullock, Jack F. Matranga and Irving J. 
Schwartz (each 25%). Mr. Bowman is part 
owner of real estate investment firm; Mr. 
Bullock is minority owner of Mr. Bowman's 
firm; Mr. Matranga, also part owner of that 
firm, has option to buy 25% of KJAY Sacra- 
mento; Mr. Schwartz is clothing store 
manager. Ann. Jan. 8. 

Detroit, Mich. — Kaiser Industries Corp. 
Uhf. ch. 50; ERP 225 kw vis., 112.5 kw aur. 
Ant. height above average terrain 441 ft., 
above ground 452 ft. P. O. address 300 
Lakeside Dr., Oakland, Calif. Estimated con- 
struction cost $1,225,643; first year operating 
cost $800,000; revenue $750,000. Studio and 
trans, location both Detroit. Geographic co- 
ordinates 42° 23' 41" N. Lat., 83° 08' 58" 
W. Long. Type trans. RCA TTU-12A, type 
ant. RCA TFU-25G. Legal counsel Wilmer, 
Cutler & Pickering, consulting engineer 
Jansky & Bailey, both Washington, D. C. 
Applicant, large corporation with no major- 
ity stockholder, owns KHVH-AM-TV Hono- 
lulu and KHJK (TV) Hilo, both Hawaii; 
has cps for chs. 44 in San Francisco and 
52 in Corona, both California; has applica- 
tions pending for cps on ch. 38 in Chicago, 
111., and ch. 41 in Burlington, N. J. Action 
Jan. 3. 

♦Charleston, S. C. — South Carolina Edu- 
cational Tv Commission. Vhf ch. 7 (174-180 
mc); ERP 29.4 kw vis., 14.7 kw aur. Ant. 
height above average terrain 182 ft., above 
ground 202 ft. P. O. address c/o Mr. Charles 
Morris, Columbia, S. C. Estimated construc- 
tion cost $158,984; first year operating cost 
$30,000. Studio and trans, location both 
Charleston. Geographic coordinates 32° 47' 
23" N. Lat., 79° 55' 49" W. Long. Type 
trans. RCA TT-5BH, type ant. RCA TF- 
6AH. Legal counsel Dow, Lohnes & Albert- 
son, consulting engineer Lohnes & Culver, 
both Washington, D. C. Principals: etv com- 
missioners. Ann. Jan. 4. 



New am stations 

ACTIONS BY FCC 

Battle Creek, Mich. — Don F. Price. 
Granted cp for new am to operate on 1500 
kc, 1 kw, DA-D. P. O. address 150 Grand 
Blvd., Battle Creek. Estimated construction 
cost $29,929; first year operating cost $48,- 
000; revenue $60,000. Rev. Price, sole owner, 
is pastor. Action Jan. 8. 

Superior, Wis. — Twin Ports Christian 
Bcstg. Corp. Granted cp for new am to 
operate on 1270 kc, 5 kw-D. P.O. address 
Box 426, Duluth, Minn. Estimated construc- 
tion cost $30,000; first year operating cost 
$42,000; revenue $46,000. Principals: Roger 
Elm, Gordon Roberts, Don Swanson, Mar- 
garet Swanson, Barbara Jean Roberts (each 
20%). Mr. Elm is engineer with KDAL-AM- 
TV Duluth and owns farm in Wisconsin; 
Mr. Roberts is manager and part owner of 
supermarket; Mrs. Roberts is housewife; 
Mr. Swanson owns farm in Iowa and has 
been manager of rehabilitation farm for 
alcoholics; Mrs. Swanson is housewife. 
Comr. Lee dissented; Comr. Craven absent. 
Action Jan. 3. 

APPLICATIONS 

Joshua Tree, Calif. — Col. Edmund B. 
Moore, USA ret'd. Amendment to applica- 
tion for cp for new am (1420 kc, 1 kw-D) 
to change applicant name from Col. Moore 
to Marion Moore. Ann. Jan. 8. 

Barbourville, Ky. — Golden East Bcstg. Inc. 
1490 kc, 250 w, unl. P. O. address 322 Clark 
St., Barbourville. Estimated construction 
cost $18,776; first year operating cost $28,- 
040; revenue $41,500. Principals: Walter 
Powell Jr. (90%) and Raymond E. Rohrer 
(10%). Mr. Powell owns commercial pro- 
duction company; Mr. Rohrer is consulting 
engineer. Ann. Jan. 3. 



Existing am stations 

ACTION BY FCC 

WVLN Olney, HI. — Granted change on 740 
kc, D, from 250 w to 1 kw, DA, with 250 
w (CR) non-DA; conditions. Comr. Ford not 
participating. Action Jan. 3. 

APPLICATIONS 

KXIV Phoenix, Ariz. — Cp to increase day- 
time to 1 kw from 250 w; install new trans. 
Ann. Jan. 4. 

WPRT Prestonsburg, Ky. — Mod. of cp to 
change ant., trans, and studio location; 
change from DA-D to non-DA; decrease ant. 
height and changes in ground systems. 
Ann. Jan. 3. 

KLTZ Glasgow, Mont. — Cp to increase 
daytime power to 1 kw from 250 w and 
install new trans. Ann. Jan. 4. 

KORN Mitchell, S. D.— Cp to increase day- 
time power to 1 kw from 250 w; install 
new trans. Ann. Jan. 3. 

KTHE Thermopolis, Wyo. — Mod. of license 
to change hours of operation from unl. to 
SH: 6 a.m. to 7 p.m. Mon. through Sat.; 
9 a.m. to 7 p.m. Sun. Ann. Jan. 3. 



APPLICATIONS 

Hot Springs, Ark. — Southern Newspapers 
Inc. 99.9 mc, ch. 260, 11.86 kw. Ant. height 
above average terrain 700 ft. P. O. address 
Hot Springs. Estimated construction cost 
$30,216; first year operating cost $25,000; 
revenue $20,000. Applicant is large corpora- 
tion with no majority stockholder. As- 
sociated Arkansas Newspapers Inc. owns 
1/3 of stock. Ann. Jan. 2. 

Santa Rosa, Calif. — Thomas L. Brennen. 
100.1 mc, ch. 261, 2.58 kw. Ant. height above 
average terrain minus 259 ft. P. O. address 
2555 Bennett Valley Rd., Santa Rosa. Es- 
timated construction cost $13,100; first year 
operating cost $15,000; revenue $14-16,000. 
Mr. Brennen, sole owner, is gen. mgr. and 
1/3 owner of KVRE Santa Rosa. Ann. Jan. 7. 

Denver, Colo. — KIMN Bcstg. Co. 95.5 mc, 
ch. 238, 35 kw. Ant. height above average 
terrain 660 ft. P. O. address 5350 W. 20th 
Ave., Denver. Estimated construction cost 
$29,085; first year operating cost $12,000; 
revenue is undetermined. Principals: John 
C. Hunter, Robert Donner Jr. & Kenneth 
E. Palmer (each 30%) and J. Elliott Knoll 
(10%). Applicant owns KIMN Denver. Mr. 
Hunter is majority owner of WCMP Pine 
City, Minn. Ann. Jan. 2. 

Cornelia, Ga. — Habersham Bcstg. Inc. 97.1 
mc, ch. 246, 16.8 kw. Ant. height above 
average terrain 334 ft. P. O. address Box 
239, Cornelia. Estimated construction cost 
$18,705; first year operating cost $5,200; 
revenue $11,200. Principals: H. L. Webster 
& John C. Foster, tr/as Washington Bcstg. 
Inc. (95V2%). Applicant also owns WCON 
Cornelia and WDMF Buford, Ga. Ann. Dec. 
31. 

Louisville, Ky. — Fidelity Radio Inc. 97.5 
mc, ch. 248, 35 kw. Ant. height above aver- 
age terrain 343.75 ft. P. O. address 223 W. 
Liberty, Louisville. No estimated construc- 
tion cost, as facilities of previous WLVL 
operation will be used; first year operating 
cost $48,000; revenue $50,000. Principals: 
S. A. Cisler (60%), Rachel W. Cisler (39.9%) 
and Lucinda L. Cisler (.1%). Mr. Cisler is 
part owner of KLMS Lincoln, Neb.; has 
applications for part ownership of KQRO 
(FM) Dallas and KARO (FM) Houston, both 
Texas. Ann. Jan. 2. 

Russellville, Ky. — South Kentucky Bcstrs. 
92.1 mc, ch. 21, 3 kw. Ant. height above 
average terrain 300 ft. P. O. address Rus- 
sellville. Estimated construction cost $26,- 
553; first year operating cost $6,000; revenue 
$7,500. Principals: Roth E. Hook (75%) and 
Woodrow P. Sosh (25%). Applicant owns 
WRUS Russellville. For other ownership of 
Mr. Hook, see application for Forest, Miss. 
Ann. Jan. 2. 

North Adams, Mass. — Northern Berkshire 
Bcstg. Inc. 100.1 mc, ch. 261, 1 kw. Ant. 
height above average terrain 480 ft. P.O. 
address 466 Curran Hwy., North Adams. 
Estimated construction cost $20,744; first 
year operating cost $12,000; revenue $18,- 
000. Principals: Robert Hardman (51.6%); 
Harold E. Crippen (13.3%), Donald A. 
Thurston (10%), James A. Hardman (3.3%), 













EDWIN TORNBERG 

& COMPANY, INC. 










1 

if'- / 




Negotiators For The Purchase And Sale Of 
Radio And TV Stations 
Appraisers • Financial Advisors 

New York-60 East 42nd St., New York 17. N. Y. . MU 7-4242 
West Coast— 1357 Jewell Ave., Pacific Grove, Calif. • FR 5-3164 
Washington— 711 14th St., N.W., Washington, D.C. • Dl 7-8531 









BROADCASTING, January 14, 1963 



B5 



and others. Applicant owns WMNB North 
Adams. Ann. Jan. 2. 

Traverse City, Mich. — Great Northern 
Bcstg. System. 97.3 mc. ch. 247, 17.22 kw. 
Ant. height above average terrain 296.6 ft. 
P. O. address 8005 East Shore Rd., Traverse 
City. Estimated construction cost $30,433; 
first year operating cost $35,000; revenue 
$45,000. Principals: Robert L. Greaige and 
Roderick C. Maxson (each 50%). Mr. 
Greaige owns electronics firm; Mr. Maxson 
owns motel and auto firm. Ann. Jan. 2. 

Rochester, Minn. — United Audio Co. 99.9 
mc, ch. 260. 22.1 kw. Ant. height above 
average terrain 442 ft. P. O. address 519 
4th St. N.W., Rochester. Estimated construc- 
tion cost $23,000; first year operating cost 
$33,000; revenue $35,000. Thomas H. Jones, 
owner of recording firm, is sole owner. 
Ann. Dec. 31. 

Forest, Miss. — Scott County Bcstg. Inc. 
93.1 mc, ch. 226, 18.2 kw. Ant. height above 
average terrain 226 ft. P. O. address Box 
188, Forest. Estimated construction cost 
121,525; first year operating cost $6,500: 
revenue $7,000. Principals: Roth E. Hook 
(55%). Lucille Hook (5%), Hugh Hughes 
(25%) and Willie Weems (15%). Applicant 
owns WMAG Forest. Mr. Hook also has 
interest in WDOB Canton, WELZ Belzoni, 
& WDAL Meridan, all Mississippi; WRAG 
Carrollton, Ala.; WKIZ Key West. Fla.: 
and WRUS Russellville, Ky. Mrs. Hook has 
interest in WELZ, WDOB & WDAL; Messrs. 
Weens and Hughes have interest in WDAL. 
Ann. Jan. 2. 

Bucyrus, Ohio — Brokensword Bcstg. Co.— 
92.7 mc. ch. 224, 3 kw. Ant. height above 
average terrain 142 ft. P. O. address Box 
266. Bucyrus. Estimated construction cost 
$11,919; first year operating cost $2,000; 
no estimated revenue. Principals: Thomas 
P. Moore, Orville J. Sather and Elfrieda 
Mercier (each 33%%). Applicant owns 
WBCO Bucyrus. Ann. Jan. 2. 

Urbana, Ohio — Charles H. Chamberlain. 
101.7 mc, ch. 269, 1 kw. Ant. height above 
average terrain 234 ft. P. O. address Box 
344, Bellefontaine. Ohio. Estimated con- 
struction cost $10,000: first year operating 
cost $12,000; revenue $15,000. Applicant owns 
WOHP Bellefontaine and application for am 
In Urbana. Ann. Jan. 2. 

Harrisburg, Pa. — Hudson Bcstg. Corp. 99.3 
mc, ch. 257. 3 kw. Ant. height above average 
terrain 91 ft. P. O. address Box 3433, Harris- 
burg. Estimated construction cost $26,100; 
first year operating cost $25,000: revenue 
$25,000. Principals: James A. McKenna Jr. 
(80%) and Edgar K. Smith (20%). Applicant 
owns WCMB & WDTV (TV), both Harris- 
burg. Mr. McKenna is majority owner of 
KEVE Golden Valley, Minn., and WAWA 
West Allis, Wis. Ann. Jan. 2. 

Mayaguez, P. R. — Ultra High Fidelity 
Corp. 94.1 mc, ch. 231, 18.05 kw. Ant. height 
above average terrain minus 161 ft. P. O. 
address Box 1346, Mayaguez. Estimated con- 
struction cost $19,128: first year operating 
cost $14,400; revenue $20,000. Principals: 
Rafael Colon-Diaz (28.573%) and Francisco 
Z. Perez, David Cortiz & Aristides Z. Perez 
(each 23.809%), Mr. Cortiz is mgr. of WNIK 
Arecibo, P. R.; Mr. A. Z. Perez is chief 
engineer of WTIL Mayaguez; Mr. F. Z. 
Perez is electrical engineer; Mr. Colon- 
Diaz owns gas station. Ann. Jan. 2. 

Greenville, S. C. — Tabernacle Christian 
School. 104.3 mc, ch. 282, 96 kw. Ant. height 



above average terrain 295 ft. P. O. address 
3931 White Horse Rd., Greenville. Estimated 
construction cost $31,385; first year operating 
cost $24,000; revenue $24,000. Principals: 
deacon board. Ann. Jan. 2. 

Dickinson, Tex. — Bay Area Bcstg. Co. 
107.3 mc, ch. 297, 35 kw. Ant. height above 
average terrain 242 ft. P. O. address Box 
777, Dickinson. Estimated construction cost 
$30,300; first year operating cost $30,000; 
revenue $75,000. Principals: W. G. Hall, W. 
G. Hall Jr. and E. B. Taylor (each 33 1/3%). 
Messrs. Hall are both bankers and insurance 
brokers; Mr. Taylor owns ranch and major- 
ity interest in oil firm. Ann. Jan. 2. 

Forth Worth, Tex.— KNOK Bcstg. Inc. 107.9 
mc, ch. 300, 33.36 kw. Ant. height above av- 
erage terrain 215 ft. P.O. address 38 Chatham 
Rd., Short Hills, N. J. Estimated construc- 
tion cost $20,992. Applicant, large corpora- 
tion with no majority stockholder, owns 
KNOK Ft. Worth. Ann. Jan. 2. 

Charleston, W. Va.— Capitol Bcstg. Corp. 
99.9 mc, ch. 260, 8.5 kw. Ant. height above 
average terrain 430 ft. P. O. address Box 
2791, Charleston. Estimated construction 
cost $5,500; first year operating cost $12,- 
000; revenue $24,000. Principals: E. M. John- 
son (80%) and Paul N. Miles & Paul Howard 
(each 10%). Applicant owns WCAW 
Charleston. Ann. Jan. 2. 

Wheeling, W. Va.— WTRF-TV Inc. 107.5 
mc, ch. 298, 11.22 kw. Ant. height above 
average terrain 907 ft. P. O. address Odgen 
Bldg., 1329 Market St., Wheeling. Estimated 
construction cost $22,532; first year operat- 
ing cost $20,000; revenue $11,000. Applicant, 
large corporation with no majority stock- 
holder, owns WTRF-TV Wheeling. Ann. 
Jan. 2. 



Existing fm station 

APPLICATION 

WKIX-FM Raleigh, N. C— Cp to change 
frequency from 96.1 mc. ch. 241, to 106.9 
mc, ch. 295; increase ERP from 29 kw to 
100 kw; change ant. height above average 
terrain to 435 ft.; install new trans, and 
ant. Ann. Jan. 2. 



Ownership changes 

ACTION BY FCC 

KVNI Coeur d'Alene, Idaho— Granted 
transfer of control of licensee corporation, 
Rexard Co., from Rex (66.33%) and Georgia 
A. (.34%) Koury and Howard F. (33%) & 
Margaret (.33%) Flynn to Duane B. Haga- 
done (507c) and Scripps League Newspapers 
Inc. (50%), tr/as Lake City Printing Co. 
Consideration $9,350. Both principals have 
wide newspaper interests. Chmn. Minow and 
Commr. Henry abstained from voting. Ac- 
tion Jan. 9. 



APPLICATIONS 

KPGE Page, Ariz. — Seeks assignment of 
license from Wendell W. Motter (100%) to 
Harold J. Arnoldus (100%). Consideration 
$30,000. Mr. Arnoldus owns KDJI Holbrook, 
Ariz. Ann. Jan. 9. 

KDAS (TV) Hanford, Calif.— Seeks as- 
signment of cp from Harold D. Gann (50%) 



and George L. Naron & C. B. Sweeney 
(each 25%), d/b as Gann Tv Enterprises, to 
Mr. Naron and Mr. Sweeney (each 50%). 
Consideration $7,000 and assumption of debt. 
Ann. Jan. 4. 

KXOA-AM-FM Sacramento, Calif.— Seeks 
transfer of control of licensee corporation, 
Cal-Val Radio Inc., from John E. Kearney 
(26.6%), Riley R. Gibson (21.6%), Douglas 
E. Anderson & George A. McConnell (each 
18.3%), Howard J. Haman (10.2%) and A. L. 
Gale (5%) to Producers Inc. (100%), large 
corporation 50% owned by Polaris Corp., 
50% by Ferris E. Traylor and family. Con- 
sideration $500,000 and assumption of debt 
for $230,761. Producers is majority owner 
of KCND-TV Pembina, KNOX-TV Grand 
Forks. KXGO-TV Fargo, all North Dakota, 
WTVW (TV) Evansville, Ind., and WKYW 
Louisville, Ky. Ann. Jan. 9. 

KGUC Gunnison, Colo. — Seeks assignment 
of license from Roger W. Pepperd (100%), 
d/b as Gunnison Bcstg. Co., to Mr. Pepperd 
and his wife, Enid C. Pepperd (each 50%), 
tr/as company of same name. No financial 
consideration involved. Ann. Jan. 8. 

WQXT-AM-FM Palm Beach, Fla.— Seeks 
assignment of licenses from Emma S. Pell 
(100%>, d/b as Flame Radio & Tv Corp., to 
Bernard J. Harris (100%), tr/as Fairfax 
Bcstg. Inc. Consideration $150,000. Mr. Harris 
owns mortgage firm. Ann. Jan. 4. 

WMAZ-AM-FM-TV Macon, Ga— Seeks 
transfer of control of licensee corporation, 
Southeastern Bcstg. Co. (399 shares issued), 
from George P. Rankin Jr. (285 shares), 
Wilton E. Cobb (90 shares) and Wallace & 
Mary S. Miller (each 12 shares) to Lawrence 
Shane (21%), Daniel B. Ruggles III & Eben 
Parsons (each 13.1%) and Green Mt. Bcstg. 
Inc. (52.8%). tr/as WMRC Inc. Green Mt. 
is owned by Messrs. Ruggles & Parsons 
(each 49.5%) and their wives (each .5%). 
Consideration $2,094,750. Applicant owns 
WMRC Milford, Mass.; Green Mt. owns 
WSKI Montpelier, Vt. Ann. Jan. 8. 

WKLE Washington, Ga. — Seeks assign- 
ment of license from J. Norman Young 
and J. S. Carter (each 50%), d/b as Wilkes 
County Bcstg. Co., to Mr. Carter (100%). 
tr/as company of same name. No financial 
consideration involved. Ann. Jan. 4. 

KNUI Makawao, Hawaii — Seeks assign- 
ment of cp from Eugene G. Panissidi (100%) 
to Mr. Panissidi & his wife, O. Doris 
Panissidi (62% as joint tenants), and Roy 
V. & Billie M. Blanscet (38% as joint 
tenants), d/b as KNUI Bcstg. Co. Consid- 
eration $20,250. Ann. Jan. 7. 

WGUY Bangor, Me. — Seeks transfer of 
control of licensee corporation. Bangor 
Bcstg. Corp., from Louis J. Borgatti (50%) 
and Melvin L. Stone & David Royte (each 
25%) to Mr. Stone (66 %%) and Mr. Royte 
(33 1/3%). Consideration $75,000. This ap- 
plication reported incorrectly in Dec. 24 
issue. Ann. Dec. 19. 

WLOB-AM-FM Portland, Me.— Seeks ac- 
quisition of positive control of licensee 
corporation. Casco Bcstrs. Corp., from Sher- 
wood J. Tarlow (50%) and Faust Couture 
& Melvin L. Stone (each 25%) to Mr. Tar- 
low (75%) and Mr. Stone (25%). Considera- 
tion $28,000. Mr. Tarlow is majority owner 
of KUTY Palmdale. Calif.. WHIL-AM-FM 
Medford & WARE Ware, both Massachu- 
setts, and WWOK Charlotte, N. C. Ann. 
Jan. 7. 

KLAS Las Vegas, Nev. — Seeks assignment 
of license from Paul C. Schafer (100%), 
d/b as Radio KLAS Inc., to Harry Waller- 
stein (100% in receivership). Ann. Jan. 9. 

WDCX (FM) Buffalo, N. Y.— Seeks as- 
signment of cp from Donald B. Crawford 
(100%) to Kimtron Inc., of which Mr. Craw- 
ford is sole owner. No financial considera- 
tion involved. Ann. Jan. 3. 

WOIO (FM) Cincinnati, Ohio — Seeks as- 
signment of cp from Merle H. & Ophelia 
L. Miller (each 50%), d/b as Seven Hills 
Bcstg. Corp., to Dean C. Stuhlmueller 
(100%). tr/as Dean Miller Bcstg. Corp. Con- 
sideration $3,834. Mr. Stuhlmueller is sole 
owner of WLMJ Jackson. Ohio, and part 
owner of WNOP Newport, Ky. Ann. Jan. 9. 

WAKI McMinnville, Tenn. — Seeks transfer 
of control of licensee corporation, Oeram 
Bcstg. Corp., from 3. H. Lewis, William 
R. Livesay and Fred P. Davis each 33 %%) 
to Messrs. Livesay (66 %%) and Davis (33 
1/3%). Consideration $7,000. Ann. Jan. 9. 

KUKO Post, Tex. — Seeks assignment of 
license from Galen O. Gilbert (66 %%) and 
Phil Crenshaw (33 1/3%), d/b as Radio Sta- 
tion KUKO Inc., to Leo Holmes (49.40%), 
3. Dave Sanford (49.35%) and William J. 
McGowan (1.25%), tr/as Garza Bcstg. Co. 
Consideration $55,000. Mr. Holmes is banker 
and insurance agent: Mr. Sanford works 
for Y.M.C.A.; Mr. McGowan is attorney. 
Ann. Jan. 3. 

KITE Terrell Hills, Tex. — Seeks transfer 
of control of licensee corporation, KITE 
Bcstg. Co., from Leslie Kirsch (100% in 



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BROADCASTING, January 14, 1963 



trusteeship) to Jack C. Vaughn (24.40%), 
Cecil L. Trigg (27.72%), Grady H. Vaughn 
Jr. (24.39%) and others, tr/as Southwest 
States Inc. Consideration $450,000. Applicant 
owns KROD-AM-TV El Paso, KOSA-TV 
Odessa & KVII-TV Amarillo, all Texas, and 
KRNO San Bernadino, Calif. Ann. Jan. 4. 

KRAB (FM) Seattle, Wash.— Seeks assign- 
ment of cp from Lorenzo W. Milam (100%) 
to Jack Straw Memorial Foundation (100%), 
nonprofit organization headed by Mr. Milam. 
No financial consideration involved. Ann. 
Jan. 9. 

Hearing cases 

INITIAL DECISIONS 

■ Hearing Examiner Chester F. Nau- 
mowicz Jr. issued initial decision looking 
toward granting application of Ouachita 
Valley Radio Corp. for new am to operate 
on 610 kc, 500 w, D, in Camden, Ark.; 
interference condition. Action Jan. 4. 

■ Hearing Examiner Millard F. French 
issued initial decision looking toward grant- 
ing application of Poplar Bluff Bcstg. Co. 
to increase daytime power of KWOC Poplar 
Bluff, Mo., on 930 kc from 1 kw to 5 kw, 
continued nighttime operation with 500 w, 
DA-N; condition and pre-sunrise operation 
with daytime facilities precluded. Action 
Jan. 3. 

DESIGNATED FOR HEARING 
Southern Radio & Tv Co., Lehigh Acres, 
Fla., WMYR, Robert Hecksher, Fort Myers, 
Fla. — Designated for consolidated hearing 
applications of Southern for new daytime 
am to operate on 1440 kc, 1 kw-N, 5 kw- 
LS, DA-2, and Hecksher to increase night- 
time power on 1410 kc, DA-N, from 500 w 
to 5 kw, continued daytime operation with 
5 kw. Action Jan. 9. 

Warsaw-Mount Olive Bcstg. Co., Warsaw, 
N. C. — Designated for hearing application 
for new am to operate on 550 kc, 1 kw, 
DA, D; issues include Sec. 3.35 (a) multiple 
ownership determinations; dismissed oppos- 
ing petition by WETC Wendell-Zebulon, 
N. C. Commr. Ford dissented to that part 
of order which denied WETC participation. 
Action Jan. 9. 

OTHER ACTIONS 

■ By memorandum opinion & order on 
applications of Woodward Bcstg. Co. and 
Consolidated Bcstg. Industries of Michigan 
for new am stations to operate on 850 kc, 
5 kw, mil., Woodward with DA-1, Consoli- 
dated with DA-2, in Wyandotte, Mich., com- 
mission (1) granted their joint request for 
approval of agreement whereby Stanley R. 
Akers, 26% partner in Consolidated, would 
receive option to acquire Vs interest in 
Woodward in exchange for dismissal of its 
application and (2) dismissed Consolidated's 
application. Action Jan. 9. 

■ By order, commission granted petitions 
by Broadcast Bureau and extended time to 
Jan. 9 to file exceptions to initial decision 
in proceeding on applications of Catskills 
Bcstg. Co., Ellenville Bcstg. Co. and Ulster 
County Bcstg. Co. for new am stations in 
Ellenville, N. Y. Action Jan. 9. 

■ By memorandum opinion & order, 
commission (1) denied petition by E. G. 
Robinson Jr., tr/as Palmetto Bcstg. Co., for 
reconsideration of July 26 decision which 
denied his applications frr renewal of li- 
cense of WDKD (1310 kc. 5 kw, D) Kings- 
tree, S. C, and for license to cover cp: and 
(2) puthorized Robinson to operate station 
WDKD until Feb. 8, in order to wind up his 
affairs. Commr. Henry not participating. 
Action Jan. 3. 

■ By memorandum opinion & order, 
commission ( 1 ) stayed its July 25, 1962, deci- 
sion which granted application of Salina 
Radio Inc. for new am to operate on 910 
kc, 500 w, D, DA, in Salina, Kans.. and 
which denied application of Kansas Bcstrs. 
Inc. seeking same facilities; (2) remanded 
proceeding to Examiner for further hearing 
to determine whether grant of Salina Radio 
application would contravene overlap pro- 
visions of Sec. 3.35 (a) and (b) of rules 
and to afford parties opportunity to resolve 
10%-rule question concerning Kansas Bcstrs.; 
and (3) denied Kansas Bcstrs. petition for 
reconsideration. Commr. Hyde dissented; 
Chrm. Minow and Commr. Henry not par- 
ticipating. Action Jan. 3. 

■ Commission denied request by Clyde 
Community Tv for waiver of Sec. 4.732 (e) 
of rules to permit partial financial support 
of its tv translator station K03BR Clyde, 
Kans., bv donation of $500 by Topeka Bcstg. 
Assn. Inc. (WIBW-TV, ch. 13), Topeka, 
whose programs it proposes to rebroadcast. 
Chrm. Minow and Commr. Hyde dissented. 
Action Jan. 3. 

■ By memorandum opinion & order, com- 
mission (1) denied request by 1360 Bcstg. 



Inc. for waiver of 10% and primary cover- 
age provisions of Sees. 3.28 (d) and 3.188 
(b) (2) ; (2) designated for hearing its ap- 
plication for change of operation of WEBB 
Baltimore, Md. (1360 kc, DA) from D to 
unl. time with 1 kw-N, continued daytime 
operation with 5 kw; and (3) denied in- 
formal opposition by WWIN Baltimore, but 
made it party to proceeding. Action Jan. 3. 

■ By memorandum opinion & order, com- 
mission granted joint request by WPOW 
Inc. (WPOW), Debs Memorial Radio Fund 
Inc. (WEVD), both New York City, and 
Rennsselaer Polytechnic Institute for waiver 
of current am "freeze" and accepted for 
filing latter's application for mod. of li- 
cense to allow simultaneous daytime opera- 
tion of WHAZ Troy, N. Y., with either 
WPOW or WEVD. (WHAZ is licensed on 
1330 kc, 1 kw share-time with WEVD and 
WPOW.) Action Jan. 3. 

■ Commission scheduled for oral argu- 
ment on Feb. 14 proceeding on applications 
of City of Jacksonville, Florida-Georgia 
Television Inc. (WFGA-TV) arid Jackson- 
ville Bcstg. Corp. for new tv stations to 
operate on ch. 12 in Jacksonville, Fla. Ac- 
tion Jan. 3. 

■ Commission ordered Eugene and David 
P. Slatkin, d/b as Mountain View Bcstg. 
Co., to show cause why license of WBMT 
Black Mountain, N. C, should not be re- 
voked, and to appear at hearing to be held 
in Asheville at time to be specified later. 
Action Jan. 3. 



Routine roundup 



ACTIONS BY REVIEW BOARD 

■ Granted petition by Broadcast Bureau 
and extended to Jan. 10 time to respond 
to supplement to joint request of approval 
of agreement filed by John A. Egle and 
KLFT Radio Inc. in proceeding on their 
applications for new am stations in Golden 
Meadow, La. Action Jan. 8. 

■ Granted petition by Saul M. Miller and 
extended to Jan. 4 time to file his opposi- 
tion to Bi-States' petition to enlarge issues 
in proceeding on their applications for new 
am stations in Kutztown and Annville- 
Cleona, respectively, both Pennsylvania, et 
al. Action Jan. 8. 

■ Rescheduled oral argument for Jan. 18 
in proceeding on am application of Pioneer 
States Bcstrs. Inc. (WBZY), West Hartford, 
Conn. Action Jan. 7. 

■ Granted petition by Saul M. Miller and 
extended to Jan. 3 time to file its opposi- 
tion to Bi-States Bcstrs.' petition to enlarge 
issues in proceeding on their applications 
for new am stations in Kutztown and Ann- 
ville-Cleona, respectively, both Pennsylvan- 
ia, et al. Action Jan. 3. 

■ Postponed Jan. 4 oral argument to a 
date subsequently to be determined in pro- 
ceeding on am application of Pioneer States 
Bcstrs. Inc. (WBZY), West Hartford, Conn. 
Action Jan. 3. 

■ By memorandum opinion & order in 
consolidated proceeding on applications of 
Jupiter Assoc. Inc., Somerset County Bcstg. 
Co., and Radio Elizabeth Inc. for new am 
stations in Matawan, Somerville, and Eliza- 
beth, respectively, all New Jersey, in Docs. 
14755-7, denied late filed petitions by Jupi- 
ter to add character qualification and "Su- 
burban" issues against Somerset. Action 
Jan. 3. 

■ By memorandum opinion & order in 
proceeding on application of Hudson Valley 
Bcstg. Corp. for change of operation of 
WEOK Poughkeepsie, N. Y., (1) denied its 
untimely filed motion for mod. of issues 
and (2) on own motion, modified issue 4 to 
include determination as to whether circum- 
stances exist which would warrant waiver 
of Sec. 3.24 (b) of rules. Action Jan. 3. 

■ By memorandum opinion & order in 
consolidated proceeding on applications of 
Simon Geller for new am in Gloucester and 
Richmond Brothers Inc. for change of facili- 
ties of WMEX Boston, Mass., in Dockets 
13525, 14478, denied petition by Geller for 
"reconsideration" of July 19, 1962, initial 
decision which would deny his application. 
Geller's petition in effect requests reversal 
of Examiner's denial of his petition for 
leave to amend and remand of proceeding 
to Examiner for determination of whether, 
under proposed amendment, compliance 
with Sees. 3.188 (b) (1) and 3.188 (b) (2) 
would be achieved as to city coverage. 
Action Jan. 3. 

■ Scheduled oral argument for Feb. 4 in 
proceeding on am application of WIVY Inc. 
(WIVY), Jacksonville, Fla. Action Jan. 3. 

■ Scheduled oral argument for Feb. 4 in 
proceeding on am applications of Simon 
Geller, Gloucester, and Richmond Brothers 



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Beginning courses also 
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BROADCASTING, January 14, 1963 



8? 



SUMMARY OF COMMERCIAL BROADCASTING 

Compiled by BROADCASTING, Jan. 9 

ON AIR CPS TOTAL APPLICATIONS 

Lie. - Not en air for new stations 

AM 3,746 57 126 449 

FM 1,054 24 143 186 

TV 512 64 76 130 

OPERATING TELEVISION STATIONS 

Compiled by BROADCASTING, Jan. 9 

TOTAl 

m mt tv 

Commercial 486 90 576 

Non-Commercial 47 21 68' 

COMMERCIAL STATION BOXSCORE 

Compiled by FCC Nov. 30 



Licensed (all on air) 
Cps on air (new stations) 
Cps not on air (new stations) 
Total authorized stations 
Applications from new stations (not in hearing) 
Applications for new stations (in hearing) 
Total applications for new stations 
Applications for major changes (not in hearing) 
Applications for major changes (in hearing) 
Total applications for major changes 
Licenses deleted 
Cps deleted 

1 Includes 3 stations operating on unreserved channels. 



AM 


FM 


TV 


3,741 


1,038 


512 


61 


40 


66 


122 


138 


74 


3,924 


1,216 


bb9 


295 


148 


49 


204 


13 


59 


499 


161 


10P 


331 


97 


43 


57 


3 


9 


388 


100 


52 


1 





1 


1 


4 


1 



Inc. (WMEX). Boston, both Massachusetts. 
Action Jan. 3. 

■ Granted petition by Osage Program- 
mers and extended to Jan. 7 time to reply 
to opposition to petition to enlarge issues 
filed by Cherokee Bcstg. Co. in proceeding 
on their applications for new am stations 
in Bartlesville and Pawhuska. respectively, 
both Oklahoma. Action Jan. 2. 

■ By memorandum opinion & order in 
consolidated proceeding on applications of 
Redding-Chico Tv Inc. and Northern Cali- 
fornia Educational Tv Assn. Inc. for new tv 
stations to operate on ch. 9 in Redding, 
Calif. (Northern California to operate non- 
commercially ) in Docs. 14626-7, (1) granted 
petition by Redding-Chico to extent of 
enlarging issues to determine whether wai- 
ver of multiple ownership rules is war- 
ranted if findings pursuant to those issues 
are adverse to Redding-Chico, financial 
qualifications of Northern California, and 
issues concerning Grade A and Grade B 
contours of both applicants: and (2) denied 
Northern California's petition to enlarge 
issues, and its motion and supplement to 
dismiss Redding-Chico application, and also 
denied latter's petition to strike certain is- 
sues and its request to file supplemental 
petition. Action Jan. 2. 

■ By memorandum opinion & order in 
consolidated proceeding on applications of 
Edina Corp. and Tedesco Inc. for new am 
stations in Edina and Bloomington, both 
Minnesota, respectively, in Docs. 14739-40, 

(1) granted petition by Edina for enlarge- 
ment of issues and (2) amended issues to 
determine (a) all facts and circumstances 
surrounding Tedesco's application for as- 
signment of license of KBLO Hot Springs, 
Ark. and appeals and pleadings related 
thereto; (b) whether Tedesco has violated 
Sec. 310 (b); and (c) whether it possesses 
requisite character qualifications to be li- 
censee. Action Jan. 2. 

■ By memorandum opinion & order in 
consolidated proceeding on applications of 
Northfield Bcstg. Co. and Hastings Bcstg. 
Co. for new am stations in Northfield and 
Hastings, and Albert Lea Bcstg. Co. to in- 
crease daytime power of KATE Albert Lea, 
all Minnesota, in Docs. 14684-6, (1) granted 
Hastings' appeal from order of Examiner 
denying its petition for leave to amend and 

(2) granted its petition to amend its appli- 
cation to revise ownership showing. In 



connection with joint petition for approval 
of agreement looking toward dismissal of 
Northfield application and payment of Hast- 
ings to Northfield of not more than $5,000 
as partial reimbursement of expenses in- 
curred in prosecuting latter's application, 
Review Board by separate memorandum 
opinion & order, directed Northfield to com- 
ply with provisions of Sec. 1.316 (b) (2) 
concerning publication of its intended dis- 
missal so that other persons may be afforded 
further opportunity to apply for facilities 
(1460 kc, 500 w, D) specified in its applica- 
tion. Action Jan. 2. 

ACTIONS ON MOTIONS 

By Chief Hearing Examiner 
James D. Cunningham 

■ Ordered that Examiner Charles J. Fred- 
erick, in lieu of Annie Neal Huntting, who 
has served as presiding officer, will prepare 
and issue initial decision in proceeding on 
applications of Progressive Bcstg. Corp. and 
Peter-Mark Bcstg. Co. for new am stations 
in Highland and Vandalia, Illinois, respec- 
tively. Action Jan. 4. 

By Hearing Examiner James D. Cunningham 

■ Continued hearing to Feb. 11 in pro- 
ceeding on NBC-RKO broadcast transfers 
and related applications in Docs. 13085 et al. 
Action Jan. 7. 

■ Scheduled further hearing for Jan. 21 
in Chicago, 111., in matter of revocation of 
license and SCA of Carol Music Inc., for 
WCLM (FM) Chicago. Action Jan. 7. 

By Hearing Examiner Thomas H. Donahue 

■ Upon agreement of parties at Jan. 2 
prehearing conference in proceeding on ap- 
plication of Northern Indiana Bcstrs. Inc. 
for new am in Mishawaka. Ind., scheduled 
certain procedural dates and continued Jan. 
22 hearing to April 22. Action Jan. 3. 

By Hearing Examiner Asher H. Ende 

■ In proceeding on application of Bigbee 
Bcstg. Co. for new am in Demopolis, Ala., 
granted motion by Demopolis Bcstg. Inc. 
(WXAL), Demopolis, and continued certain 
procedural dates, as well as date for com- 
mencement of hearing, until further order 
of Examiner, provided, however, that for 
good cause shown, any party may move 
that dates certain be set. Action Jan. 4. 



By Hearing Examiner Millard F. French 

■ Upon request by Broadcast Bureau and 
with consent of party, extended from Jan. 
7 to Jan. 14 time to file proposed findings 
and conclusions, and from Jan. 14 to Jan. 
21 for replies in proceeding on am applica- 
tion of Wright & Maltz Inc. (WBRB), Mt. 
Clemens, Mich. Action Jan. 7. 

■ On own motion, scheduled further pre- 
hearing conference for Jan. 15 in proceed- 
ing on applications of Wellersburg Tv Inc. 
and People's Community Tv Assn. Inc. for 
new vhf translator stations in Wellersburg. 
Pa., and LaVale, Md., respectivelv. Action 
Jan. 2. 

By Hearing Examiner Arthur A. Gladstone 

■ Ordered that preliminary exchange of 
exhibits shall take place on or before Jan. 
14 in lieu of Jan. 7, and all other proced- 
ural dates to remain unchanged, in pro- 
ceeding on applications of Jesus V. Can- 
delaria for new am in Bayamon, P. R., et al. 
Action Jan. 7. 

By Hearing Examiner Walther W. Guenther 

■ On own motion, continued Feb. 4 hear- 
ing to Feb. 12 in proceeding on am appli- 
cation of International Radio Inc. (KGST), 
Fresno, Calif. Action Jan. 4. 

■ Granted motion by Western Bcstrs. Inc. 
and continued Jan. 7 prehearing conference 
to Feb. 11, and Jan. 22 hearing to date to be 
established at Feb. 11 prehearing conference 
in proceeding on its application for new am 
in Cheyenne, Wyo. Action Jan. 4. 

■ Continued further prehearing confer- 
ence from Jan. 4 to Jan. 11 in proceeding 
on am application of Hudson Valley Bcstg. 
Corp. (WEOK), Poughkeepsie, N. Y. Ac- 
tion Jan. 3. 

■ On own motion, scheduled further hear- 
ing for Jan. 10 in proceeding on applica- 
tion of Triangle Publications Inc. (WNHC- 
TV), New Haven, Conn. Action Jan. 2. 

■ On own motion, scheduled further pre- 
hearing conference for Jan. 4 in proceeding 
on application of Hudson Valley Bcstg. 
Corp. (WEOK), Poughkeepsie, N. Y. Ac- 
tion Jan. 2. 

By Hearing Examiner Annie Neal Huntting 

■ Granted petition by Kent-Ravenna 
Bcstg. Co. and extended from Jan. 7 to Jan. 
21 time to file proposed findings, and on 
own motion extended from Jan. 18 to Feb. 
1 time to file reply findings in proceeding 
on Kent-Ravenna's application for new am 
in Kent, Ohio, et al. Action Jan. 4. 

■ By memorandum opinion & order in 
Rochester, N. Y., tv ch. 13 proceeding in 
Docs. 14394. et al., granted motion by Ro- 
chester Area Educational Tv Assn. Inc and 
struck portions of transcript and reversed 
previous ruling to show that no official 
notice will be taken of pending commission 
rulemaking proceeding in Doc. 14744; denied 
RAETA's motion to strike opposition plead- 
ing by Citizens Tv Corp. Action Jan. 2. 

b Granted petition by Kent-Ravenna 
Bcstg. Co. to withdraw exhibit and struck 
from record its Exhibit No. 16 and dis- 
missed as moot petition by Portage County 
Bcstg. Corp. to reopen record in proceeding 
on their applications and Joseph P. Wardlaw 
Jr. for new am stations in Kent-Ravenna, 
Kent, and Canton, Ohio, respectively. Ac- 
tion Dec. 28. 

By Hearing Examiner H. Gifford Irion 

■ Scheduled further prehearing confer- 
ence for Jan. 7 in Miami, Fla., tv ch. 10 
proceeding. Action Jan. 3. 

■ Upon request by applicants, continued 
indefinitely further hearing scheduled for 
Jan. 4 in proceeding on applications of 
KWEN Bcstg. Co. and Vidnr Broadcasting 
Inc. for new am stations in Port Arthur 
and Vidor, both Texas, respectively. Ac- 
tion Jan. 4. 

By Hearing Examiner David I. Kraushaar 

■ Granted motion by Veterans Bcstg. Inc. 
and ordered that reply briefs shall be filed 
by Jan. 21 in Syracuse, N. Y., tv ch. 9 pro- 
ceeding. Action Jan. 4. 

■ On own motion, scheduled further hear- 
ing for Jan. 16 in proceeding on applica- 
tions of Salem Bcstg. Co. (WJBD), Salem, 
and Leader Bcstg. Co., Edwardsville, both 
Illinois, and denied Salem's letter request 
for direction that Mr. Ned M. Webber be 
produced as witness for cross-examination, 
without prejudice, however, to considera- 
tion of proper request by applicant con- 
cerned for subpoena directing production 
of Mr. Webber as witness. Action Jan. 2. 

■ Granted petition by Parkway Bcstg. Co. 
and cancelled procedural dates previously 

Continued on page 96 



88 (FOR THE RECORD) 



BROADCASTING, January 14, 1963 



PROFESSIONAL CARDS 



JANSKY & BAILEY 

Offices and Laboratories 
1339 Wisconsin Ave., N.W. 
Washington 7, D.C. FEderal 3-4800 

Member AFCCE 



COMMERCIAL RADIO 
EQUIPMENT CO. 

Everett L Dillard, Cen. Mgr. 
Edward F. Lorentz, Chief Engr. 
INTERNATIONAL BLDC. 

Dl 7-1319 
WASHINGTON 4, D. C. 
Member AFCCE 



RUSSELL P. MAY 

711 14th St., N.W. Sheraton Bldg. 
Washington 5, D. C. 
REpublic 7-3984 

Member AFCCE 



GUY C. HUTCHESON 

P.O. Box 32 CRestview 4-8721 
1100 W. Abram 
ARLINGTON, TEXAS 



HAMMETT & EDISON 

CONSULTING RADIO ENGINEERS 
Box 68, International Airport 
San Francisco 28, California 
Diamond 2-5208 

Member AFCCE 



J. G. ROUNTREI 

CONSULTING ENCINEER 
P.O. Box 9044 
Austin 56, Texas 
GLendale 2-3073 



PETE JOHNSON 

Consulting am-fm-tv Engineers 
Applications — Field Engineering 

Suite 601 Kanawha Hotel Bldg. 

Charleston, W.Va. Dickens 2-6281 



E. HAROLD MUNN, JR. 

BROADCAST ENGINEERING 
CONSULTANT 
Box 220 
Coldwater, Michigan 
Phonm: BRoadway 8-6733 



JAMES C. McNARY 

Consulting Engineer 
National Press Bldg. 
Wash. 4, D. C. 
Telephone District 7-1205 

Member AFCCE 



A. D. Ring & Associates 

41 Years' Experience in Radio 
Engineering 
1710 H St., N.W. 298-6850 
WASHINGTON 6, D. C. 
Member AFCCE 



L. H. Corr & Associates 

Consulting 
Radio & Television 
Engineers 
Washington 6, D. C. Fort Evans 
1000 Conn. Ave. Leesburg, Va. 
Member AFCCE 



SILLIMAN, MOFFET 
& KOWALSKI 

1405 C St., N.W. 
Republic 7-6646 
Washington 5, D. C. 

Member AFCOE 



JOHN B. HEFFELFINGER 

9208 Wyoming PI. Hiland 4-7010 
KANSAS CITY 14, MISSOURI 



VIR N. JAMES 

CONSULTING RADIO ENGINEERS 
Applications and Field Engineering 

232 S. Jasmine St. 
Phone: (Area Code 303) 333-5562 

DENVER 22, COLORADO 

Member AFCCE 



MERL SAXON 

CONSULTING RADIO ENGINEER 
622 Hoskins Street 
Lufkin, Texas 
NEptune 4-4242 NEptune 4-9558 



PAUL DEAN FORD 

Broadcast Engineering Consultant 
4341 South 8th Street 
Terre Haute, Indiana 
Wabash 2643 



—Established 1926— 

PAUL GODLEY CO. 

Upper Montclair, N. J. 
Pilgrim 6-3000 
Laboratories, Great Notch, N. J. 

Member AFCCE 



GAUTNEY & JONES 

CONSULTING RADIO ENGINEERS 
930 Warner Bldg. National 8-7757 
Washington 4, D. C. 

Member AFCCE 



KEAR & KENNEDY 

1302 18th St., N.W. Hudson 3-9000 
WASHINGTON 6, D. C. 

Member AFCCE 



GEO. P. ADAIR ENG. CO. 

CONSULTING ENGINEERS 

Radio-Television 
Communications-Electronics 
901 20th St., N. W. 
Washington, D. C. 
Federal 3-1116 
Member AFCCE 



JULES COHEN 

Consulting Electronic Engineer 
617 Albee Bldg. Executive 3-4616 
1426 C St., N.W. 
Washington 5, D. C. 

Member AFCOE 



JOHN H. MULLANEY 
and ASSOCIATES 

A Division of Multronics, Inc. 
2000 P St., N.W. 
Washington 6, D. C. 
Columbia 5-4666 

Member AFCCE 



WILLIAM B. CARR 

Consulting Engineer 
AM— FM— TV 

Microwave 
P. O. Box 13287 
Fort Worth 18, Texas 
BUtler 1-1551 



BARKLEY & DEXTER LABS., 
INC. 

Donald P. Wise James M. Moran 
Consulting, Research & 
Development for Broadcasting 
Industry & Government 

50 Frankfort St. Diamond 3-3716 
Fitchburg, Massachusetts 



GEORGE C. DAVIS 

CONSULTING ENGINEERS 
RADIO & TELEVISION 
527 Munsey Bldg. 
STerling 3-0111 
Washington 4, D. C. 
Member AFCCE 



Lohnes & Culver 

Munsey Building District 7-8215 
Washington 4, D. C. 

Member AFCCE 



A. EARL CULLUM, JR. 

CONSULTING ENGINEERS 
INWOOD POST OFFICE 
DALLAS 9, TEXAS 
MEIrose 1-8360 

Member AFCCE 



WALTER F. KEAN 

CONSULTING RADIO ENGINEERS 
Associate 
George M. Sklom 
19 E. Quincy St. Hickory 7-2401 
Riverside, III. (A Chicago suburb) 
Member AFCCE 



CARL E. SMITH 

CONSULTING RADIO ENGINEERS 
8200 Snowville Road 
Cleveland 41, Ohio 
Phone: 216-526-4386 

Member AFCCE 



A. E. Towne Assocs., Inc. 

TELEVISION and RADIO 
ENGINEERING CONSULTANTS 
420 Taylor St. 
San Francisco 2, Calif. 
PR 5-3100 



RAYMOND E. ROHRER 
& Associates 

Consulting Radio Engineers 
436 Wyatt Bldg. 
Washington 5, D. C. 
Phone: 347-9061 

Member AFCCE 



SPOT YOUR FIRM'S NAME HERE 

To Be Seen by 100,000* Readers 
— among them, the decision-mak- 
ing station owners and manag- 
ers, chief engineers and techni- 
cians — applicants for am, fm, tv 
and facsimile facilities. 
"ARB Continuing Readership Study 



•ervice 
Directory 



COMMERCIAL RADIO 
MONITORING CO. 

PRECISION FREQUENCY 
MEASUREMENTS 

AM-FM-TV 
103 S. Market St., 
Lee's Summit, Mo. 
Phone Kansas City, Laclede 4-3777 



CAMBRIDGE CRYSTALS 
PRECISION FREQUENCY 
MEASURING SERVICE 

SPECIALISTS FOR AM-FM-TV 
445 Concord Ave., 
Cambridge 38, Mass. 
Phone TRowbridge 6-2810 



contact 
BROADCASTING MAGAZINE 
1735 DeSales St. N.W. 
Washington 6, D. C. 
for availabilities 
Phone: ME 8-1022 



BROADCASTING, January 14, 1963 



B9 



CLASSIFIED ADVERTISEMENTS 

(Payable in advance. Checks and money orders only.) (FINAL DEADLINE — Monday preceding publication date.) 

• SITUATIONS WANTED 20 per word— $2.00 minimum • HELP WANTED 25(f per word— $2.00 minimum. 

• DISPLAY ads #20.00 per inch— STATIONS FOR SALE and WANTED TO BUY STATIONS advertising require display 
space. 

• All other classifications, including Employment Agencies, etc., 30^ per word — $4.00 minimum. 

• No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. 

Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, 
etc., sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or return. 



RADIO 



Help Wanted — Management 



Detroit . . . sales management, with proven 
record of sales, who loves the challenge of 
selling. Excellent opportunity with top in- 
dependent. Complete resume please. Box 
584R, BROADCASTING. 



California daytimer needs experienced small 
station manager who knows full operation 
as working manager. Strong on sales neces- 
sary. Investment opportunity available to 
right man. Box 125A, BROADCASTING. 



Sales 



Salesman to take over good account list in 
medium market. Want a self starter who 
wants to take hold and become a permanent 
member of multiple station group. Potential 
very good for good man. Generous draw 
against commission. Also have openings 
for announcer-salesman and/or play-by-play 
announcer-salesman. Rush tape, resume, and 
picture. Box 63A, BROADCASTING. 



The two men we are looking for to join 
a combination television and radio organiza- 
tion's radio sales staff are now working in a 
smaller market and are looking for advance- 
ment and a good opportunity to enter 
television sales. Immediate opening. Send 
full details. Large eastern seaboard mar- 
ket. Box 65A, BROADCASTING. 



Have splendid staff opening for mature 
salesman non alergic to an occasional turn 
at the mike, writing copy, account service. 
Perhaps this individual wants to taper off — 
escape the rate race be content on $100 
plus for five day week. Pleasant surround- 
ings, clean little city, moderate paced 
Colorado kilowatter. Box 155A, BROAD- 
CASTING. 



Doesn't anybody want to sell? If you like 
to sell, and can work a 32 hour week on 
the board, here's your chance to live in the 
fastest growing, friendliest town in wonder- 
ful Wyoming. Send tape and references. 
Box 159A, BROADCASTING. 



Salesman, who wants to make money and 
be part of one of the most successful small 
market operations in the nation. Call: Dale 
Law, KNCM, Moberly, Mo. AM 3-1230. 



Vermont — experienced local salesman. 
Steady position. All replies confidential. 

Bob Kimel, WWSR, St. Albans, Vermont. 



Commercial manager needed by established 
newspaper owned station. Prefer a man 
with announcing experience and a desire to 
live in a small city. Salary open. Send re- 
sume, references and tape to James W. 
Poole, Manager, WFLS, Fredericksburg, 
Virginia. 



Top notch salesman wanted for 1,000 watt 
daytime radio station in Greenville, N. C, 
WKTB. Salary open. Only top notch man 
need apply. No collect phone calls. Desire 
personal interview with applicant. 



Southern Group 5 top-rated metro sta- 
tions — has immediate opening 2 experienced 
executive salesmen. 35-45 — married — out- 
standing record — self starters — hard-sell men 
of action. High guarantee — commission — 
moving expenses — fringe benefits — training 
program — excellent opportunity for man- 
agement. Be courageous — start '63 with a 
progressive organization of fine young men. 
Send resume — references — photograph — Mc- 
Lendon Broadcasting Company, Executive 
Offices 960-980 Milner Building, Jackson, 
Mississippi. 



Help Wanted— (Cont'd) 



Sales 



Outstanding opportunity . . . KLO, Ogden, 
Utah associated in ownership with IMN 
network and seven radio station group. Disc 
jockey, salesman. Traffic air shift plus sales. 
Must have first class license, be capable of 
doing tight production and air work, and 
have the desire to sell and grow with the 
organization. Qualified person can earn over 
$10,000 per year. Contact: Cedil Heftel or 
Kim Ward, P. O. Box 1499, Ogden. Tele- 
phone EXport 4-5721. 



Announcers 



Virginia daytimer independent has opening 
for top notch announcer with personable 
and ideas. Good pay, good working condi- 
tions. Box 1A, BROADCASTING. 



Announcer for long established Virginia full- 
time station in small market. Position offers 
security and many benefits. Will consider 
recent broadcasting school graduate with 
top ability or man with light experience. 
This is a settled, hardworking, friendly op- 
eration, and we want a man wi'h the same 
qualities. Box 9A, BROADCASTING. 



Florida daytimer needs announcer with first 
class license. Permanent position, with rap- 
idly growing organization. Box 8A, BROAD- 
CASTING. 



Midwest kilowatter has desirable opening 
for a showmanship announcer. Must be 
familiar with both modern and adult music, 
be able to keep things moving with tight 
production, sell on the air for advertisers, 
help create big sound for progressive es- 
tablished full time station. Excellent pay 
for a top notch man; straight time and 
temperature men need not apply. Box 85T, 
BROADCASTING. 



D.J. wanted. Top modern station in mod- 
erate size New England market. Sent tape 
to Box 13A, BROADCASTING. 



Announcer, with 1st ticket, male or female, 
for New Hampshire smooth-sound day- 
timer, $100 weekly. Box 326R, BROADCAST- 
ING. 



Experience, ability, with morning man po- 
tential. Needs self starter to advance. Stable 
modern station in Mid Atlantic suburb. 
Send picture, resume, tape, salary desired. 
To Box 27A, BROADCASTING. 



Announcer-newsman. New Jersey. Must 
have local news experience. Box 54A, 
BROADCASTING. 



Experienced announcer wanted by Illinois 
kilowatt good music station for deejay work 
plus news gathering and writing. Excellent 
starting salary, many extra benefits for 
mature man with proved ability. Personal 
interview necessary. List age, experience, 
educational, family status, detailed experi- 
ence. Box 94T, BROADCASTING. 



Play by play sports announcer who can 
take over sports department of medium 
market station. If you can produce there 
is a good future for you with our multiple 
station group. Combination sportsman- 
salesman also considered. Rush tape, pic- 
ture, resume and salary requirements. Box 
62A. BROADCASTING. 



Will trade $155 per week for a top an- 
nouncer. Send tape first letter. Box 95A, 
BROADCASTING. 



Ohio daytimer going directional needs an- 
nouncer with first class ticket. Capable 
engineering and experienced air work 
necessary. Box 100A. BROADCASTING. 



Help Wanted— (Cont'd) 



Announcers 



Virginia station desires a good announcer. 
Must be alert, cooperative and possess good 
conduct. Rush photo, resume and tape. 
Box 123A, BROADCASTING. 



Immediate opening for announcer with first 
phone ticket ... no maintainence required. 
Unusual opportunity for young man with 
growing organization. Man we require must 
have bright and cheerful and alive an- 
nouncing abilities, good production, and 
maintain a tight format operation on 5,000 
watt top rated station in 180,000 population. 
Salary depends on ability. Send tape, re- 
sume and photograph to Box 124A, BROAD- 
CASTING. 



Wanted combo staff announcer and first 
phone engineer for daytimer in southwest 
Virginia. $100 per week starting salary plus 
insurance and hospitalization fringe bene- 
fits. Only those with commercial radio ex- 
perience need apply. Box 166A, BROAD- 
CASTING. 



Outstanding opportunity . . . KLO, Ogden, 
Utah associated in ownership with IMN 
network and seven radio station group. 
Disc jockey, salesman. Traffic air shift plus 
sales. Must have first class license, be cap- 
able of doing tight production and air work, 
and have the desire to sell and grow with 
an organization. Qualified person can earn 
over $10,000 per year. Contact: Cedil Heftel 
or Kim Ward, P. O. Box 1499. Ogden. Tele- 
phone EXport 4-5721. 



Morning announcer needed for immediate 
opening at 1 kw in Oklahoma's third market. 
Middle of the road format with tight fast 
pacing on top area station. Send tape, 
photo, resume to Ted Louris, Program Di- 
rector, KSWO Radio, P. O. Box 709. Lawton, 
Oklahoma. 



Combo chief engineer-announcer — willing to 
locate within 75 miles of Washington, D. C, 
at modern, well-equipped, stable operation. 
Required: Young man with ambition and 
drive who wants to grow with rapidly ex- 
panding organization. Salary open. If you 
want a career instead of a job, send taoe, 
photo and resume to: President WAVA, 
Box 7065 North Station, Arlington 7, Vir- 
ginia. 



Announcer with first class ticket. WAMD, 
Aberdeen, Maryland. 



Wanted: staff announcer for fast-paced 
good music, CBS affiliate. Send tape, pic- 
ture and resume to WANE, Radio, Fort 
Wayne, Indiana. No phone calls please! 



Announcer with first phone. Light main- 
tenance. Interested in staying with multiple 
station operation through advancement. 
Fringe benefits. Send complete data and 
audition to WALM, Albion, Michigan. 



Illinois daytime station needs play by play 
announcer who will also do daily bright 
sounding record show. Replv to Program 
Director, WCNT, Centralia, Illinois. 



Established kilowatt fulltimer needs an- 
nouncer, 3:00-11:00 shift. Consider beginner 
with good voice, potential, fast pace. Send 
tape, resume, photo. Art Grunewald, WCTT, 
Corbin, Kentucky. 



Announcer, first phone, for fast paced day- 
timer. Some maintenance necessary. Send 
tape, resume, salary expected. WEBO. 61 
North Avenue, Owego, New York. 



Announcer needed immediately. Preference 
to first class ticket holders. WFAW, Fort 
Atkinson, Wisconsin. 



90' 



BROADCASTING, January 14, 1963 



Help Wanted— (Cont'd) 



Help Wanted— (Cont'd) 



Situations Wanted— (Cont'd) 



Announcers 



Expanding staff! Minimum $100 per 40 hour 
week to start. Need good announcer with 
first ticket no maintenance. Big band, mod- 
ern format. No. 1 in 2 station market 
area. Permanent. Good future with grow- 
ing station. Drifters need not apply. Send 
tape, resume, WMHI, RT 5, Frederick, 
Maryland. 



Announcer, board operator. Strong on news. 
WVOS, Liberty, New York. 



Green Mountain Radio Inc., now accepting 
applications for staff of revived station. 
Openings for two staff announcers, news 
man and copy writer announcer. Send tape 
and resume to Box 190, White River Jet., 
Vt. 



Combination engineer, first class, and sports 
announcer. Great opportunity for right man. 
Send photo, tape, letter, age, education, 
experience and salary. James Deegan, 4602 
Tioga, Duluth, Minn. 



Wanted — expanding operation. Needs talent- 
ed man for news and air shift. Send tape 
resume, air mail to Box 5606, Daytona 
Beach, Florida. 



Technical 



Assistant chief engineer am-fm tv station. 
Major eastern market. Must be college 
graduate. Prefer degree in industrial engi- 
neering, but will consider others. Career 
position with good opportunity for ad- 
vancement. Excellent salary and benefits. 
Write Box 56A, BROADCASTING. 



Have problems, needs chief. Good pay, 
pleasant work. Box 83T, BROADCASTING. 



Daytimer, 5 kw in upper great plains, will 
pay top salary to chief engineer-announcer 
who is capable of top performance in studio 
and transmitter maintenance and some 
board shift. Permanent, high calibre only. 
Send photo, tape, resume and references. 
Box 122A, BROADCASTING. 



Engineer for 10 kw daytime station, fastest 
growing station in great southwest. Number 
one in market, is the undisputed leader and 
offers unsurpassed working conditions, 
equipment nearly new and adequately main- 
tained, we don't cut corners write or phone 
on Wednesday, Thursday, Friday, Bill 
Dahlsten, General Manager, KAWA, Box 
482, Waco, Texas. Phone PLaza 4-1488. 



Engineer, FM experience preferred. Tech- 
nical duties only. WQAL, Phil. 18, Pa. 



Chief Engineer for WVOS, Liberty, New 
York. Good salary. 



Production — Programming, Others 



Wanted program director-aggressive station 
with quality production seeks program di- 
rector who really knows music and can 
direct staff with a bright up beat format of 
the best standards and the best of current 
tops. Growing progressive kilowatt full 
time in down state Illinois, metropolitan 
area, is willing to pay above average salary, 
but expects to get choice man. Write Box 
24A, BROADCASTING with references de- 
tails as to training, experience and avail- 
ability for interview. 



Washington, D. C. Hard hitting local news- 
man. Must be strong on delivery, gathering, 
writing, and beeping. Send tape, and re- 
sume. Box 99A, BROADCASTING. 



News Director for radio-television opera- 
tion in midwest. Must be able to write and 
deliver news plus ability to head full news 
staff. Excellent opportunities with multiple 
ownership operation. Send resume, picture, 
and tape to Box 101A, BROADCASTING. 



Commercial business manager wanted for 
kilowatt daytimer in small, exclusive, grow- 
ing market. Salary and commission which 
could lead to part ownership. Southwest. 
All replies confidential. Box 102A, BROAD- 
CASTING. 



Production — Programming, Others 



Experienced newsman/salesman for north- 
east Texas station KIMP AM-FM, Mt. 
Pleasant, Texas. Also need experienced an- 
nouncer. Desire family man looking for 
permanent employment. Box 132A, BROAD- 
CASTING. 



Newsman — Present newsman leaving for 
metro market. Need "radio pro" dedicated 
to sound, ethical journalism. Must be able 
to write, gather, and air news in a factual, 
authoritative manner for 5000 Watt midwest 
independent that has earned reputation as 
prestige news station. Resume, references, 
photo, and tape required first letter. Box 
571R, BROADCASTING. 



Somewhere there is a competent radio 
newsman who is looking for us as avidlj as 
we are looking for him. This man is good. 
He looks at the clock only to check how 
much time he has before the next local 
newscast. He can capably supervise the 
complete news operation, including the ac- 
tivities of a number two man who ticks 
the same way he does. They both like 
working for a management which is local- 
news-minded and which doesn't hesitate to 
supply them with what it takes: mobile 
units, good self-powered portable tape 
recorders, sufficient money to feed two 
dozen stringers, and, last but not least, 
adequate salaries. This man is a real pro 
with pride in his work, and he is smart 
enough to work hard and grow with a 
growing management which presently owns 
two east-coast stations and hopes to own 
more. If you are this man, write to us im- 
mediately! Box 154A, BROADCASTING. 



News director for 5 kw station in smaller 
Michigan city. Qualified journalist must be 
able to write editorials, write and read 
hard news, produce documentaries for ag- 
gressive 2\' 2 man news operation. Ideal liv- 
ing conditions for family man. Send tape 
and resume to Box 160A, BROADCASTING. 



Accountant. Radio chain seeks accountant 
experienced in radio-television accounting. 
Must be 33-45, married. 2 years college or 
equivalent. Practical, able to direct daily 
operation with 3 employees. Excellent 
salary, working conditions, fringe benefits. 
Write Box 172A, BROADCASTING. 



Wanted: Reporter for New York bureau of 
national trade news magazine. Prefer col- 
lege graduate with hard news experience. 
State salarv desired. Write Box 176A, 
BROADCASTING. 



Immediate opening for continuity director- 
production man. Station is automated — you 
spend your time on creative work. Send 
copy, tape, and resume to: General Man- 
ager, KWHK, Hutchinson, Kansas. 



Electronics instructors. To train an FCC 
licensing teachers. Teaching experience not 
essential. Must relocate. Openings in na- 
tion's principal cities. Apply by mail only. 
Elkins Institute of Radio and Electronics, 
Inc., 2603 Inwood Road, Dallas 35, Texas. 



RADIO 



Situations Wanted — Management 



Want station to manage, buy into, strong 
sales, experienced, employed. Box 116A, 
BROADCASTING. 



General manager, successful manager in 
medium western market desires change. 
Middle aged familv man with ambition. 
For details write Box 61A, BROADCAST- 
ING. 



Enthusiastic 36 year old sales executive, 
idea man, now assistant manager, 75,000 
market, seeks greater opportunity in man- 
agement. Radio time sales in 1962, $125,000. 
Civic leader, family man. Box 64A, BROAD- 
CASTING. 



Management 



Creative, aggressive, versatile selling man- 
ager seeks opportunity to make a real suc- 
cess of small market station near metro 
area. Hard working family man desires 
good school system, and pleasant, forward 
thinking community. Excellent credit, refer- 
ences, record, and healthy attitude. Pay and 
commission open. Box 66A, BROADCAST- 
ING. 



Experienced broadcast executive seeks chal- 
lenging growth position. Successful sales 
and management background including re- 
cruiting, training, creative planning and 
labor negotiations. Box 90A, BROADCAST- 
ING. 



Well rounded 12 year veteran. Strong on 
sales and sales leadership. Want working 
manager position. Prefer stock option. Par- 
ticular consideration to Iowa, Illinois, or 
Missouri stations. 8 years with present em- 
ployer. Will give 60 days notice. Box 93A, 
BROADCASTING. 



Want station to manage, strong sales, ex- 
perienced, employed, family man. Box 115A, 
BROADCASTING. 



Station manager, 1st phone, plenty of sales 
experience, good engineer, financial and 
character references. Family man, will 
answer all inquires. Box 117A, BROAD- 
CASTING. 



General manager. Over 30 years experience 
all phases. 8 years management. Creative, 
civic and sales minded. Box 157A, BROAD- 
CASTING. 



Sales 



TV radio sales, promotion. Available Im- 
mediately. Rates-market information de- 
sired. Box 109A, BROADCASTING. 



Sales, promotion, production, am, fm, I 
know. Will trade work for pleasant as- 
sociation with solid radio. No rock. Box 
146A, BROADCASTING. 



Need a good sales manager? I'm your inaiv. 
Experience in single and competitive mar- 
kets. Box 156.A BROADCASTING. 



Announcers 



Negro announcer, 1st class training no ex- 
perience. Need 1st job, willing worker. Box 
43T, BROADCASTING. 



150 miles of Philadelphia. 3 years of dj. 
news, production voices. Humorous ap- 
proach. Veteran. Box 48A, BROADCAST- 
ING. 



Female d.j. with first ticket. Vital statistics 
upon request . . . experienced in night and 
daytime radio. Box 67A, BROADCASTING. 



Minor league baseball announcer or sports 
director. Four years experience in basket- 
ball, baseball play by play. Guarantee best 
sports coverage in country. College grad. 
Box 68 A, BROADCASTING. 



Play by play all sports, football, basketball, 
hockey, golf, bowling. Prefer radio tv com- 
bination, but not necessary. Age 30, mar- 
ried, two children. First ticket plus all 
around radio experience, including sales. 
Wisconsin. Minnesota preferred, but all 
locales considered. Box 70A, BROADCAST- 
ING. 



Swinging d.j. announcer, first phone. Ex- 
perienced and top references. Waiting for 
the right opportunity. Box 71A, BROAD- 
CASTING. 



Have beard, will travel. Experienced top 
40 jock. Run own board do news, produc- 
tion. Teen-age appeal, telephone JU 7- 
3535 in San Francisco or Box 72A, BROAD- 
CASTING. 



BROADCASTING, January 14, 1963 



3! 



Situations Wanted— (Cont'd) 



Situations Wanted— (Cont'd) 



Situations Wanted— (Confd) 



Announcers 



Experienced sportscaster . . . radio tv play 
by play on all spots, now have regular 
tv and radio show. Proficient with 16mm 
camera, edit film and write script. Will con- 
sider sports, sales combination. Good voice 
and college education. Ex-professional 
sportsman. Write Box 76A. BROADCAST- 
ING. 



I need that first break. Can you help? 
Third phone and college. Box 81A, BROAD- 
CASTING. 



Seeking first position. College graduate. 
Production conscious. Rewrite, on spot, 
tight board, sports. Available immediately. 
Box 85A, BROADCASTING. 



DJ — news, 21, single, 2'/ 2 years, some college, 
exempt, combo. Box 86A, BROADCAST- 
ING. 



Top morning man in medium market. Crea- 
tive, many voiced, believeable personality, 
proven sponsor pleaser and audience 
builder. 6 years including production and 
programming experience. Family man with 
excellent references, desiring a more chal- 
lenging market. Box 89A, BROADCASTING. 



Anncr. -Prod. -Prom. -Sales combo. 15 years 
experience in top 100 markets. Box 91A, 
BROADCASTING. 



Announcer 1st phone, 3 years experience. 
Some sales. Seeks challenging opportunity. 
Box 97A, BROADCASTING. 



Class voice for news, spots, interviews. 
Good copy, promos, time sales, 30's. Cur- 
rently Gal Friday to 25 year network 
veteran. Box 103A, BROADCASTING. 



Announcer with speech background and 
third phone wants first job. College trained. 
Box 114A, BROADCASTING. 



New ideas. Willing to work. Personality 
and talent. Fast tight board. Prefer north- 
eastern area. Box 118A, BROADCASTING. 



Attention San Francisco & L.A.! Talented 
dj-personality-plus, in another major mar- 
ket, wants to come home. Dynamic air 
salesman & natural wit. Versatile pro. 
(Storz-Sweet) Will consider all. Box 121A, 
BROADCASTING. 



Ambitious 21 year old, some college, want 
start in radio, administrative duties, an- 
nouncing, will further education, willing 
to make small investment preferably in 
midwest. Box 130A, BROADCASTING. 



3 years experienced, versatile, news, sports 
announcer and personality dj. Two years 
college. Tape, resume, photo upon request. 
Box 131A, BROADCASTING. 



Experienced staff announcer wishes to 
locate in Michigan or surrounding area. 
Deep voice with smooth commercial and 
news delivery. Professional musician. Mar- 
ried. Box 133A, BROADCASTING. 



Staff announcer, 26, college graduate, 
veteran, married, children. 4 years college 
fm, 3 years commercial radio. Music (Basie 
to Bach), news interviews, heavy on play 
by play. Currently employed at $5,500 per. 
Ready to move up! Radio, tv or both. 
Desire New York, New Jersey or Penn- 
sylvania area. References. Box 134A, 
BROADCASTING. 



Chief engineer, experienced in directionals, 
maintenance, regulations. Western states. 
Box 136A, BROADCASTING. 



3 years experience, single, 22, desire top 
40 or middle road format. Box 141A, 
BROADCASTING. 



DJ announcer, young versatile and au- 
thoritative on news. Experienced, good 
references. Desire steady job in adult sta- 
tion. Box 143A, BROADCASTING. 



Announcers 



Radio tv announcer seeks position in east. 
Married. One child. Box 150A, BROAD- 
CASTING. 



Conscientious announcer available im- 
mediately. Enjoyable listening voice. Col- 
lege, newspaper knowledge. Box 152A, 
BROADCASTING. 



Sparkling personality available immediately. 
Witty, bright, smooth sounding likeable 
deejay. Box 153A, BROADCASTING. 



DJ. Professional swinger for tiger station. 
Young, Versatil, Cheerful. Reliable. Box 
38T, BROADCASTING. 



10 years experience. Announcing, play by 
play, and P.D. College graduate, family, 
excellent character and employed. Seeking 
sports-minded station. Box 156A, BROAD- 
CASTING. 



Experienced announcer. Have excellent au- 
thoritative news casting. Can handle all 
phases of d.j. work. Nice pleasant sound, 
and very tight board. Tape and resume 
on request. Box 161A, BROADCASTING. 



Attention: Broadcasting school graduate. 
Veteran, good board, sound, will relocate. 
Box 163A, BROADCASTING. 



DJ, wishes to relocate; good sound, fast 
board, authoritative news. A radio station's 
delight. Box 164A, BROADCASTING. 



Announcer, five years experience desires 
position in broadcasting or related field. 
Box 168A, BROADCASTING. 



Young, single, chief engineer, announcer, 
experienced all phases, desires permanent 
position in mid Atlantic. Prefer Washing- 
ton, Baltimore area. College, draft free. Box 
174A. BROADCASTING. 



DJ with first phone wants position with 
production minded top forty station. 3 years 
experience with same type of operation. 
Bob Ballard. 2603 N. Charles, Baltimore, 
Maryland. BE 5-2625. 



I'm a deejay with 4 l , 2 years experience. I 
promise to get your listeners votes, if you'll 
cast your ballot for me. (Paid for by the 
people for Colombo Committee). Joe 
Colombo, 1325 A Peters Blvd., Bay Shore, 
Long Island, New York. 



Versatile can write news, copy. Network 
sound, 4V2 years experience in radio. Ex- 
cellent commercial delivery, attractive 
record show. Top notch all around man. 
Phone collect — Bloomington, Illinois. Dave 
Hudat, 825-0290, or write 415 North Main 
Street, Bloomington, Illinois. 



Available now bright, young, Chicagoland 
personality. Prefer Texas or Florida but 
will consider your offer. Min. $135.00, first 
phone. Call: 677-8886 or write C. E. Blakey, 
Skokie, Illinois. 



Professional announcer, d.j., sportscaster 
now available. 3V2 years with nation's top 
independent WWDC, Washington, D. C. 
Metro market only. No screamers. Married. 
3 children, immediate availability. Write, 
or wire Ted Work. 2700 Conniecticut Ave- 
nue, N.W., Wash. D. C. Phone Columbia 
5-8105 EXT 209. 



Newsman. Solid. Crack writer, strong de- 
livery. Young responsible, school graduate. 
$500 minimum. Travel. Joe Clark, Tolland, 
Mass. 



He's experienced, he's friendly, he's charm- 
ing, he's unemployed. He's Joe Tyrrell, 417 
N. Los Robles, Pasadena, California. 



College radio student seeking full time 
summer employment. Extensive leadership 
background. Swinging top 40. Sales back- 
ground. Tight board. Jim Coursolle, St. 
Mary's College, Winona, Minnesota. 



Announcers 



Veteran-country & western d.j. Twelve 
years in radio and television. Formerly 
with WCKY in Cincinnati, Ohio. Depend- 
able, experienced personality. Married, two 
children, age 32, Will relocate to good op- 
eration. Write Jimmie Williams, Okeana, 
Ohio. Phone 736-3780 Hamilton, Ohio. 



Chicagoland personality available for sound 
operation. News, production, d.j., first 
phone. References. Box 114, Morton Grove, 
Illinois. 



First phone combo. Sales, maintenance, 
news, will even consider some work. Patrick 
7117, N. Keystone Avenue, Indianapolis 40. 
CLifford 5-9770. 



Young announcer with potential looking for 
good music station willing to give chance 
for positive results. First phone, single, 25, 
veteran, d.m.s. grad. West coast, Florida 
preferred. Tape or interview by request. Al 
Wunder, 541 W. Aleric St., Oxnard, Cali- 
fornia. 



A & B student, Emerson College, desires 
week end announcing job, any station 70 
miles radius New Bedford, Mass. Good 
music knowledge including classical. Aver- 
age voice. Paul Scott, P. O. Box 259, New 
Bedford, Mass. 



DJ announcer, 3 years experience on in- 
dependent stations. Have first phone. Audi- 
tion tape on request. Charlton Holder, Box 
280. Murphy, North Carolina. 



Country western personality dj. 5 years. 
Club appearances and road work, 3 years. 
Mentioned in 1960 edition Country Music's 
Who Who. Maintain my own c/w record 
collection. Desires: Contract, Commission on 
sales. "Skeeter" Dodd, 1323 Red Oak Street, 
Charleston, West Virginia. 



Technical 



Engineering supervisor desires chiefs posi- 
tion. Strong design, installation, and main- 
tenance background. Major market radio 
and television experience. First phone. 
Available February 1, 1963. Box 45A, 
BROADCASTING. 



Available, 1st phone, studio, transmitter. 
Not chief capabilities yet. Box 74A, BROAD- 
CASTING. 



Eight years experience switching, video, 
microwaves, maintenance, remotes, 2 years 
supervisor, 1st phone. Box 83A, BROAD- 
CASTING. 



Chief real engineering know how, $115. 
Interview C. O. D. Southeast-southwest. 
Urgent. Box 87A, BROADCASTING. 



Experienced chief engineer and/or first 
class licensed disc jockey. $100. Box 110A, 
BROADCASTING. 



Florida only, experienced combo, unat- 
tended, directional, construction, mainten- 
ance, and announcing. Minimum $100.00, 
Box 140A, BROADCASTING. 



Engineer, announcer, experienced, first 
phone. "Knows Gates equipment." Write 
Jack Herren, 404 Jersey St., Quincy, Illinois. 



Production — Programming, Others 



Children's comedian interested in developing 
top children's show in major tv market. 
Highest professional and character refer- 
ences. Pics and brochure available. Box 
15A, BROADCASTING. 



Major markets only, dynamic personality 
with 6 years as PD, wants air show and/or 
pd position. Top 40 only. Box 49A, BROAD- 
CASTING. 



Am program director and live camera tv 
news on top rated radio television regional 
in six station Rocky mountain market. 
Bright happy hard sell morning radio show. 
One man tv booth operation. Bondable, 
married. 8 years experience. Box 75A, 
BROADCASTING. 



BROADCASTING, January 14, 1963 



Situations Wanted — (Cont'd) 



Help Wanted— (Cont'd) 



Help Wanted— (Cont'd) 



Production — Programming, Others 



Newsman-Authoritative, effective, 'iterate 
delivery and writing. No split shifts, mar- 
ket Vz "million up, $600 mo. min. Box 82A, 
BROADCASTING. 



Female stomach ulcer with class, seeks 
realtor with persuasive offer. Object: Swap- 
ping chaotic Madison Avenue for a blissful 
corner on kilocycle lane. But . . . Caveat 
Emptor! As administrative assistant to pub- 
lic relations communications v. p., this ulcer 
has assumed a dual personality (the Sun- 
day school approach with P.T.A. overtones 
or soft sultrv snowing that's 100 purrrr-off.) 
Box 104A, BROADCASTING. 



Program director who helped build one of 
upstate New York's most successful opera- 
tions. Seeking consultant or program direc- 
tors position. Box 107A, BROADCASTING. 



Program director seeks immediate reloca- 
tion. Highly skilled all phases. 13 years 
radio television. Currently doing both. 
College. Family. Blue chip references. Air- 
trick included. Let's talk. Box 112A, BROAD- 
CASTING. 



Young broadcaster seeks more challenging 
position. First phone, directional experi- 
ence, University trained in engineering, and 
broadcasting, experienced newsman, runs 
tight board, experienced combo operator. 
Box 129A. BROADCASTING. 



Mature, experienced, inventive copywriter 
adman. Master's degree. Available now. Box 
151A, BROADCASTING. 



Need ideas? Commmercial production ideas 
and voices to go with them available for 
one salary. Can do morning funny show 
but strong on creative ideas. Mimic all 
voices for sample of selling commercials. 
Write: Apeman. 3903 Nottingham, Detroit, 
Michigan. 



TELEVISION 



Help Wanted — Sales 



Television sales. Pennsylvania. Immediate 
opening for creative salesman to be Local 
Sales Manager in six months. Send resume 
and income requirements. Box 111A, 
BROADCASTING. 



Tv sales opportunity. VHF station in major 
Pennsylvania market seeks experienced 
salesman. This is a solid opportunity with 
good base salary and incentive. Applicants 
with at least three years television sales ex- 
perience send resume and photo to Box 
56T, BROADCASTING. 



Announcers 



Expanded schedule creates need for experi- 
enced, versatile announcer for VHF, NBC 
affiliate. Applicant must be capable of hand- 
ling news, sports, and commercial assign- 
ments. Excellent opportunity for competent, 
reliable man. Include resume, audio tape, 
VTR or SOF footage, and photo in first 
letter to: Operations Manager, WCIV Tele- 
vision, Highway 703, Mt. Pleasant (Charles- 
ton), South Carolina. 



Technical 



Maintenance supervisor. Technician to head 
up studio maintenance shift. Practical ex- 
perience with supervisory capabilities re- 
quired for rapidly expanding operation. 
Salary to $10,000. Box 78A, BROADCAST- 
ING. 



Assistant chief engineer am-fm tv station. 
Major eastern market. Must be college 
graduate. Prefer degree in industrial engi- 
neering, but will consider others. Career 
position with good opportunity for advance- 
ment. Excellent salary and benefits. Write 
Box 56A. BROADCASTING. 



Engineering Supervisor. Competent, hard 
working engineer for major market multi- 
station, unionized tv operation. Must take 
charge of studio xmitter day to day tech- 
nical operations. Salary to $14,000. Box 77A, 
BROADCASTING. 



Technical 



Engineering supervisor for New England 
VHF. State qualifications, experience and 
salarv requirements in first reply. Box 23A, 
BROADCASTING. 



Engineer with first class license. Quality 
tv-am operation. Experience not required. 
West central Wisconsin. Box 173A. BROAD- 
CASTING. 



Production — Programming, Others 



Promotion manager for moderate size UHF 
market, New England area. Starting salary 
$6500. Send resume to Box 12A, BROAD- 
CASTING. 



Promotion assistant with eastern medium 
market station, group owned. Some radio 
and TV experience preferred. Write in 
confidence. Box 22A. BROADCASTING. 



Male or female with tv experience to man- 
age traffic department in south Florida 
NBC-TV affiliate. Send resume to Box 55A, 
BROADCASTING. 



Producer/director wanted, major market. 
Experienced man with good production 
know how. Must be capable of taking 
charge. Excellent benefits, salary, advance- 
ment opportunity. Box 92A, BROADCAST- 
ING. 



Program director for medium sized south- 
western market television station. Major 
network affiliate, top rated. Competitive 
situation demands aggressive, imaginative 
professional looking for more than just 
a job. Up to $10,000 starting salary for right 
attitude and experience. Resume to Box 
94A, BROADCASTING. 



Newsman for Michigan tv. Responsible 
news department position with group owned 
station. Broadcast news background re- 
quired. Must be competent air man with 
authoritative delivery. Our employees know 
of this ad. Send resume, photo, audio tape 
to Box 137A, BROADCASTING. 



Wanted reporter photographer for upper 
midwestern tv station. Darkroom experience 
necessary. 16mm experience not necessary. 
Will train. Emphasis on writing rewriting 
ability. Prefer young man who lives In 
or wants to return to upper midwest. Reply 
to Box 142A, BROADCASTING. 



TV director for midwest medium market. 
Send resume, photo, references and salary. 
Box 149A, BROADCASTING. 



Our news department competes with news- 
papers, radio, tv stations in our market. 
Need another reporter capable of thinking, 
digging, writing and occasional airing of 
his exclusive stories on radio and tv. Ex- 
perience with 16mm silent and sound equip- 
ment, but can train right man otherwise 
qualified. Car furnished. In letter give ex- 
perience references, picture and salary re- 
quired. Frank Sullivan, KGBT-AM-TV, P.O. 
Box 711, Harlingen, Texas. 



Promotion manager. WLOS-TV, the 
WOMETCO Enterprises station serving the 
six-state Carolina Triad area, needs an ex- 
perienced, capable man to head an estab- 
lished 3-man department covering audience 
promotion, publicity, sales promotion and 
merchandising. Enjoyable working and liv- 
ing conditions with a promotion minded 
organization. If you think you know promo- 
tion, here's rewarding place to prove it. 
Contact immediately, Morton S. Cohn, Sta- 
tion Manager, WLOS-TV, Asheville, North 
Carolina. 



Newsman for dual city am-tv operation. 
Writing gathering air work. Send resume, 
picture, film or tape to Bob Johnson, News 
Director, WSAZ AM-TV, Huntington, W. Va. 



Graduate assistants for teaching and radio 
television station production. School of 
Speech, Ohio University, Athens, Ohio. 



Production — Programming, Others 



Exceptional opportunity for energetic male 
television writer. The man chosen must be 
capable of writing creative copy in volume. 
He should be a self starter because of op- 
portunity for advancement. Excellent start- 
ing salary, five day week plus all company 
benefits. A personal interview will be re- 
quired. Send sample copy, recent photo, 
and complete resume to: Robert Smith, 
Program Director, WTVO TV, Rockford, 
Illinois. 



TELEVISION 



Situations Wanted — Management 



Twenty years in broadcasting, last 18 with 
same company. Currently general manager 
tv station and 2 radio stations. Experienced 
all phases, heavy in programming, creative 
sales, labor negotiations. Give me a free 
hand. I'll give you a clean station and sub- 
stantial profits. East preferred. Box 120A, 
BROADCASTING. 



Harvard graduate, age 43, desires sales man- 
agement opportunity with future. Experi- 
ence includes administration, local sales, 
merchandising, in leading northwest sta- 
tion. Excellent agency and direct account 
references. Box 135A, BROADCASTING. 



Program manager, fourteen years experi- 
ence third and fourth markets. Box 138A, 
BROADCASTING. 



Sales exec. 5 years-plus heavy experience 
as program administrator, writer, producer. 
Network and local level. Create commer- 
cials too. Excellent agency, advertiser con- 
tacts in Chicago, midwest. Prefer account 
executive post with managerial potential. 
Midwest or California favored, but op- 
portunity is prime consideration. Box 148A, 
BROADCASTING. 



General manager. 6 years successful small 
market tv management. Seeking larger mar- 
ket, better climate. Mature, strong sales, 
creative. Employed. Box 158A, BROAD- 
CASTING. 



National regional, local sales. Mature. Ex- 
cellent sales and personal history. Broad- 
cast industry references. Prefer southwest 
city with good college facilities. Box 169A, 
BROADCASTING. 



Sales 



Ambitious man, 33, with 3 years sales, de- 
sires change to tv sales. All areas con- 
sidered. R. Holland, 540 Flower Street, 
Santa, Rosa, California. 



Announcers 



TV Weatherman, professional member AMS. 
experienced practicing meterologist, BS 
degree. Box 80A. BROADCASTING. 



Experienced sportscaster . . . radio and tv 
play by play on all sports, now have 
regular tv and radio show. Proficient with 
16mm camera, edit film and write script. 
Will consider sports, sales combination. 
Good voice and college education. Ex-pro- 
fessional sportsman. Write Box 76A, 
BROADCASTING. 



Top news and commercial announcer. Pro- 
duction and direction experience. Available 
now. Box 147A, BROADCASTING. 



28, college graduate, three years experience, 
radio-TV (On camera). Box 126A, BROAD- 
CASTING. 



Experienced on camera. Children's show, 
M.C., dance party. Single. Box 127A, 
BROADCASTING. 



Talented on camera handyman. Box 128A, 
BROADCASTING. 



BROADCASTING, January 14, 1963 



93 



Situations Wanted — (Cont'd) 



For Sale— (Cont'd) 



INSTRUCTIONS — (Cont'd) 



Technical 



Experienced, capable supervisor seeking 
permanent position with a future. Eight 
years experience all phases tv, installation, 
maintenance, video tape, proof of perform- 
ance, color, etc. Excellent references, proof 
of a job well done. Box 84A, BROADCAST- 
ING. 



Production — Programming, Others 



Program director, currently major market, 
looking for stability, permanance. Nine 
years experience every phase programming 
production. Creative, aggressive. 34, married. 
Box 30A, BROADCASTING. 



Prefer West coast. Excellent background. 
Program director, news director, newscaster, 
promotion, merchandising. Can combine 
several of these jobs, for smaller market. 
Box 79A, BROADCASTING. 



Back your sales staff with commercial copy 
that pulls in results. Experienced, employed 
writer seeks relocation. Box 88A, BROAD- 
CASTING. 



Calling S.E. & Florida: Desires position in 
television or radio. Experienced in Phil- 
adelphia V'S fm-radio & theatre business. 
Married & wishes to settle in S.E.. Please 
permit me to apply. Box 119A, BROAD- 
CASTING. 



Producer-director, films with fourteen years 
experience in television broadcasting. Box 
139A, BROADCASTING. 



WANTED TO BUY 



Equipment 



Wanted to buy— Motorola MV-30, 1 watt 
microwave system for use in 6875-7125 STL 
band. George F. Sprague, WLOS-TV, Box 
2150, Asheville, North Carolina. 



Need cathode ray tubes, DuMont type 
K1317P15. new or used. Will pay top price 
for good tubes. Contact Chief Engineer. 
KOAT-TV, Box 4156, Albuquerque, New 
Mexico. 



Used 3 or 5 kw fm transmitter, RCA pref. 
No junk! Full details to KPLX, 925 Culebra, 
Hillsborough, California. 



Modulation transformer for RCA BTA-5F 
transmitter. Stock #46394. Radio Station 
WSBT, 300 W. Jefferson Blvd., South Bend, 
Indiana. 



For Sale 



Equipment 



Am, fm, tv equipment including transmit- 
ters, orthicons, iconoscopes, audio, moni- 
tors, cameras. Electrofind, 440 Columbus 
Ave., N.Y.C. 



Xmission Line; Teflon insulated, 1%" rigid, 
51.5 Ohm flanged with bullets and all hard- 
ware. New — unused. 20 foot length for 
$40.00. Quantity discounts. Stock list avail- 
able. Sierra- Western Electric, 1401 Middle 
Harbor Road, Oakland 20, California. Tem- 
plebar 2-3527. 



Electronic test equipment bought and sold. 
A-OK Electronics, P. O. Box 38350, Holly- 
wood California, Hollywood 5-8774. 



RCA UHF TV Antenna. State channel, type 
number, condition and cash price FOB 
truck. Box 175A, BROADCASTING. 



RCA 12 Bay fm antenna, less than 6 months 
old, taken in trade for new Jampro fm 
antenna. Will retune between 100 and 108 
Mc. Make offer. Jampro Antenna Company, 
7500 14th Avenue, Sacramento, California. 



Equipment 



Three 200 foot Blaw-Knox self supporting 
towers, San Diego, California area. Avail- 
able immediately. Make offer. Box 113A, 
BROADCASTING. 



Fidelipac tape cartridges. Best prices, same 
day shipment. Old cartridges reconditioned. 
Write for complete Sparta equipment 
brochure. Sparta Electronic Corporation, 
6450 Freeport Blvd., Sacramento 22, Cali- 
fornia. 



For Sale— 1948 Television mobile truck RCA 
Type TJ50A without equipment. Will take 
best offer. Otis S. Freeman. WPIX Inc., 
220 East 42nd Street, New York City, Phone 
No. Code 212, MU 2-6500. 



Remote Studio Trailer. Complete remote 
broadcasting facilities incorporated in 35 
foot by 8 foot trailer including the follow- 
ing: Custom designed console desk, 2 16" 
Rec-O-Cut TT, 2 16" Rec-O-Cut Pack Ups, 
2 Gates M5235 Equalized Pre-amps, Gates 
52 CS Console, RCA On Air Lights. Speakers, 

1 Onan 5 kw Generator, 2 Air Conditioners, 

2 Large neon lighted signs at each end for 
display of station call letters, Many many 
extras! Call or write Ed Hawkins, Chief 
Engineer, WITH, 7 E. Lexington Street, 
Baltimore 2, Maryland. LE 9-7808. 



MISCELLANEOUS 



30,000 Professional Comedy Lines! Topical 
laugh service featuring deejay comment, 
introductions. Free catalog. Orben Comedy 
Books, Atlantic Beach, N. Y. 



"Deejay file." Quotes, kickers, liners, record 
info, hints. Complete program package for 
deejay and P.D.'s. $10.50. Del Mar Radio 
Features, P. O. Box 61, Corona Del Mar, 
California. 



Religious time now available. Reasonable, 
W-RIP, Chattanooga, Tennessee. 



Special rates to Christian religious broad- 
casters 6 AM to 9 AM. WTOS, Milwaukee 
13, Wisconsin. 



Add-a-voice to your staff. 5 Philadelphia an- 
nouncers will tape for your market. Com- 
mercials and news weather sports intros. 
Weekly service optional. Box 170A, BROAD- 
CASTING. 



One line gag drop ins. 50 voice tracks. Send 
your tape, $5. Will service your d.j. shows 
with Taylor-made gags or one-liners for 
your or your sponsors. Box 171A, BROAD- 
CASTING. 



BUSINESS OPPORTUNITY 



Anxious to invest in and work with cur- 
rent owner of going radio station. Eventual 
possibility of full purchase. 17 years radio 
sales and management. Box 167A, BROAD- 
CASTING. 



INSTRUCTIONS 



FCC first phone license preparation by 
correspondence or in resident classes. 
Grantham Schools are located in Hollywood, 
Seattle, Kansas City and Washington. Write 
for our free 40-page brochure. Grantham 
School of Electronics, 1505 N. Western Ave. 
Hollywood 27, California. 



FCC license in 6 weeks. Waldo Brazil in- 
structor. Lowest tuition, with guaranteed 
results. It's Space City's best offer. Houston 
Institute of Electronics and Broadcasting. 
1 Main Street. CA 7-0529. 



FCC first phone license in six weeks. 
Guaranteed instruction in theory and 
laboratory methods by master teachers. 
G. I. approved. Request free brochure. 
Elkins Radio License School, 2603 Inwood 
Road, Dallas, Texas. 



Elkins Radio License School of Chicago- 
Six weeks quality instruction in laboratory 
methods and theory leading to the F.C.C. 
First Class License. 14 East Jackson St., 
Chicago 4, Illinois. 



Announcing programming, console opera- 
tion. Twelve weeks intensive, practical 
training. Finest, most modern equipment 
available. G. I. approved. Elkins School of 
Broadcasting, 2603 Inwood Road, Dallas 35, 
Texas. 



Elkins training now in New Orleans for FCC 

First Class License in 6 weeks. Nationally 
known for top quality theory and labora- 
tory instructions. Elkins Radio School, 333 
Saint Charles, New Orleans, Louisiana. 



Be prepared. First class F.C.C. license in 
six weeks. Top quality theory and labora- 
tory training. Elkins Radio License School 
of Atlanta, 1139 Spring St., N.W., Altanta, 
Georgia. 



Since 1946. Original course for FCC first 
phone operator license in six weeks. Over 
420 hours instruction and over 200 hours 
guided discussion at school. Reservations 
required. Enrolling now for class starting 
April 24. For information, references and 
reservations, write William B. Ogden Radio 
Operational Engineering School, 1150 West 
Olive Ave., Burbank, California. 



Since 1937 Hollywood's oldest school de- 
voted exclusively to Radio and Telecom- 
munications. Graduates on more than 1000 
stations. Ratio of jobs to graduates approxi- 
mately six to one. Day and night classes. 
Write for 40 page brochure and Graduate 
placement list. Don Martin School of Radio 
and Television Arts & Sciences, 1653 North 
Cherokee, Hollywood, California. 



"Are you Cold?" Do you need first phone? 
Sunny Florida . . . Gulf Beaches . . . and 
an FCC first phone in five(5) weeks — 
"Guaranteed." Latest teaching methods. 
Connect with modern commercial station. 
Radio Engineering Institute of Florida, Inc., 
3044 Bay Street, Sarasota, Florida. 



San Francisco's Chris Borden School of 
Modern Radio Technique. Graduates all 
over the country. 1st phone, DJ instruction, 
placement. Free illustrated brochure. 259 
Geary St. 



Jobs waiting for first phone men. Six weeks 
gets you license in only school with op- 
erating 5kw station. One price includes 
everything, even room and board. American 
Academy of Electronics, 303 St. Francis 
St., Mobile, Ala. 



Train now in N.Y.C. for FCC first phone 
license. Proven methods, proven results. 
Day and evening classes. Placement assist- 
ance. Announcer Training Studios, 25 W. 
43rd, N. Y. OX 5-9245. 



EMPLOYMENT SERVICE 



BETTER JOB? 

ALL BROADCAST PERSONNEL PLACED 
ALL MAJOR U. S. MARKETS 

MIDWEST SATURATION 
Write for application NOW 

BROADCAST 
EMPLOYMENT SERVICE 

4825 10th Ave. So. 
Minneapolis 17, Minn. 



94 



BROADCASTING, January 14. 1963 

t 



RADIO 



Situations Wanted — (Cont'd) 



Help Wanted — (Cont'd) 



Help Wanted— Sales 



Production — Programming, Others 



Production — Programming, Others 



ipii 



li 



OPENINGS 

SIX SALESMEN 
Radio, Television and/or 
Ad Agency Experience 
A Necessity 
High-caliber men, free to travel, with 
accustomed earnings to $25,000 yearly. 
Travel and entertainment allowance, 
plus commissions. 

Call Main Office, HA 6-9266, Boston, 
Mass., or New York City Office, EL 5- 
4911, for appointment. Interviews will 
be held in accessible area. 
"Call only if you are a salesman" 

COMMERCIAL PRODUCERS, INC. 

405 Park Square Building 
Boston, Massachusetts 



Announcers 



TRADE SNOW TIRES 
WATER SKIS! ! ! 



FOR 



// you are good enough, this is your 
opportunity in the land of sunshine. 
A leading network station in a major 
southern California market is looking 
for a top df. No "Rock" but the bright 
sound of music and news demanding 
only quality showmanship and bril- 
liance of presentation. If you think 
you qualifiy, send audition tape, photo 
and resume in complete confidence. 

Box 108A, BROADCASTING. 



Production — Programming, Others 



KTRH Easton Texas 

Expanding our programming, if 
you are a bright personality we 
need you. Contact 

Buddy McGregor 
KTRH 
CA 7-4361 



RADIO 



SITUATIONS WANTED 
Production — Programming, Others 



LOS ANGELES LISTEN 

Personality production, news and 
good voice. Can suit your sta- 
tion's approach. Top salary. Cur- 
rently employed. Good ass't. PD 
material. 

Box 96A, BROADCASTING 



PROGRAM DIRECTOR-AIR 
PERSONALITY 
Crack air personality -PD avail- 
able for permanent job in top 60 
market size city and $160 week. 
Really deliver modern radio au- 
dience. Want exit from national 
programming firm with new, 
original ideas. Let's talk! 

Box 98A, BROADCASTING. 



Management 



President Or Executive VEEP 

Well-known broadcaster with un- 
usual background in major- 
market, group radio operation. 
Knows the business from original 
construction, through successful 
operations, to capital gain. Pre- 
fer publicly-held corporation. 
Can invest. 

Box I06A, BROADCASTING 



TELEVISION 



Help Wanted 



Technical 



ENGINEERS 

| Opening for Supervisor, Studio 

j and Transmitter. Salary open. 

| Full company paid insurance 

I plan and other benefits. Send 

1 full Resume to WAIM, WCAC 

| AND WAIM-TV, Anderson, South 

i Carolina. 



THE FUTURE IS OPEN . . . 

for a young man who knows he will be suc- 
cessful as promotion assistant with leading 
television station. This young man has imagi- 
nation, energy, drive and the intellectual 
need to create and grow. If you are the 
right man the future will bring higher man- 
agement responsibilities. Although it might 
help, previous radio or tv experience is not 
essential. But an interest in research is. 
Are you this young man? Write to us. We 
would like to know your background, your 
immediate and long range goals and your 
reasons for thinking you are the man. 

Box 60A, BROADCASTING 



Production — Programming, Others 



Wanted: Top Woman Personality 

for major east coast TV & Radio sta- 
tion. Must be able to represent the 
station both on and off the air by 
conducting daily TV and Radio shows, 
attending women club meetings and 
luncheons, handling interviews and cov- 
ering news and features of interest to 
women. Send resume and picture to 

Box 162A, Broadcasting 



INSTRUCTIONS 



^iiiuiiiitiiiiiiiuiiiiiiiiiiituiiiiiiiiiiiianuiiiuiiiaiiinnmnDJiiiiiiiii^ 

§ K RADIO-TV ANNOUNCING 
COURSES 

ENGINEER & 1st FONE 
COURSES 

% Active Placement Service. 

§ Attention Managers: A few Outstanding □ 

= Announcers now available for radio-tv. § 

E I 
I KEEGAN TECHNICAL INSTITUTE | 

| "Since 1947" 

1 207 Madison, Memphis, Tenn. 1 

iil(]IIIIIIIIIIIIt]|lllllllllll»IIIIIIIIIIIIHIIIIIIil!!lff]||||||lilligt]lllllllll!l§ 

Miscellaneous 



PHOTO BLOWUPS 

Promotion dramatized with our giant 
photo displays from your copy. More 
stations annually use our effective nation- 
wide service. Price list on request. Dis- 
play art since 1899. 
STITES PORTRAIT COMPANY 
Shelbyville, Indiana 



GOSPEL RADIO NETWORK 

1520 Main St. 
Puyallup, Washington 
• • • • 
PAID RELIGION 



STATIONS OWNERS 

Complete analysis of your station prob- 
lems. Sales, programming, news, person- 
nel, etc. Prescribe formula for the success- 
ful operation of your station or stations. 
Furnish new personnel if necessary. 
Write: 

Business Research Co. 
Box 2357, Fort Lauderdale, Florida 
All inquiries confidential. 



BROADCASTING, January 14, 1963 



95 



MISCELLANEOUS— (Cont'd) 



For Sale— (Cont'd) 



Continued from page 



BROADCAST CONSULTANT 
Broadcast pioneer withdrawing from active 
ownership-management and now available 
for limited Consultation. Can trouble-shoot 
all aspects of station operation, construc- 
tion, sale-purchase, financing. Have made 
$1 million plus for self and others. My 
know-how may help your balance sheet. 

Box I05A, BROADCASTING 



For Sale 



Stations 



-CONFIDENTIAL NEGOTIATIONS 
For Buying and Selling 

RADIO and TV STATIONS 

in the eastern states and Florida 

W. B. CRIMES & CO. 

2000 Florida Avenue, N.W. 
Washington 9, D. C. 
DEcatur 2-2311 




THE PIONEER FIRM OF TELE- 
VISION AND RADIO MANAGE- 
MENT CONSULTANTS 
ESTABLISHED 1946 
Negotiations Management 
Appraisals Financing 
HOWARD S. FRAZIER, INC. 

1736 Wisconsin Ave., N.W. 
Washington 7, D. C. 



Unlimited, Local Frequency 
exclusive, southwest. Solid operation 
programs and finances same ownership 
lengthy period. All circumstances con- 
fidential. 

Box 73A, BROADCASTING 



FLORIDA EAST COAST 

Full-time radio station realistically priced 
growth area. 

Box 69A, BROADCASTING. 



For Sale 



Stations 



GUNZENDORFER. 

$5©,0<K> 



ARIZONA FULLTIMER 
$1 0,000 down, terms. 



with 



CALIFORNIA DAYTIMER GROWING MET 

$105,000, terms. 

TELEVISION, PACIFIC STATES Good tv 

Mkt. askin g $300,000. 

FM's $65,000, $100,000, 125,000. 

WILT GUNZENDORFER 
AND ASSOCIATES 

Licensed Brokers Phone OL 2S800 

864 So. Robertson, Los Angeles 35, Calif. 



Stations 



STATION FOR SALE 

Northwest Daytimer 1 kw. New 
equipment . . . good lease. Aver- 
age gross $45,000. Will take cash 
$40,000 & include acct. rec plus 
cash in bank. 
Write 36A, BROADCASTING. 



STATIONS FOR SALE 



NORTHWEST. Trade area exceeds 275,000. 
Daytime. Cross $60,000 in 1962 but has 
done as high as $90,000. Operates for $4500 
monthly. Asking $10,000. 29% down. 
MIDWEST. Exclusive daytime. Billing close 
to $40,000. Asking $60,000. 29% down. 

JACK L. STOLL & ASSOCS. 

Suite 600-601 6381 Hollyw'd Blvd. 
Los Angeles 28, Calif. HO 4-7279 



To buy or sell Radio and/or TV prop- 
erties contact. 

patt Mcdonald co. 

P. O. BOX 9266 - CL 3-8080 
AUSTIN 17, TEXAS 



Fla. 


single 


daytime 


$28M 


terms 


Ariz. 


small 


fulltime 


78M 


29% 


Fla. 


medium 


power 


150M 


29% 


Fla. 


medium 


fulltime 


185M 


54M 


NX. 


metro 


daytime 


125M 


50% 


Pa. 


metro 


daytime 


200M 


50M 



and others: 

CHAPMAN COMPANY 

1182 W. Peachtree St., Atlanta 9, Ga. 



NEED HELP? 

LOOKING FOR A JOB? 

SOMETHING TO BUY 
OR SELL? 

For Best Results 
You Can't Top A 
CLASSIFIED AD 

in 



Wm£m BROADCASTING 

THE BUSINESSWEEKLY OF TELEVISION AND RADIO 



96 (FOR THE RECORD) 



scheduled, and postponed commencement 
of hearing until date to be determined dur- 
ing further prehearing conference to be 
held on Jan. 21 in proceeding on its appli- 
cation and Griffith Bcstg. Corp. for new am 
stations in Buena Vista and Lynchburg, 
both Virginia, respectively. Action Jan. 2. 

By Hearing Examiner Jay A. Kyle 

■ Upon request by Geoffrey A. Lapping, 
continued Jan. 9 prehearing conference to 
Jan. 21, at which time oral argument will 
be held on Lapping's notice of intent to 
take depositions, and continued Jan. 21 
hearing to Feb. 11 in proceeding his appli- 
cation for new am in Blythe, Calif. Action 
Jan. 7. 

■ Granted petition by Secretary of Army 
and ordered that exchange of exhibits shall 
be accomplished by Feb. 18 in lieu of Jan. 
15, and continued Feb. 18 hearing to March 
18 in proceeding on am apolication of 
KDIA Inc. (KDIA), Oakland, Calif. Action 
Jan. 7. 

■ Upon request bv Progress Bcstg. Corp. 
(WHOM), New York, N. Y., scheduled 
further prehearing conference for Jan. 8 in 
proceeding on its application. Action Jan. 4. 

■ Continued Jan. 23 hearing to Feb. 19 in 
proceeding on applications of Olney Bcstg. 
Co. and James R. Williams for new am sta- 
tions in Olney, Tex., and Anadarko, Okla., 
respectively. Action Jan. 3. 

■ Granted request by Broadcast Bureau 
and scheduled further prehearing confer- 
ence for Jan. 9 in proceeding on applica- 
tion of Geoffrey A. Lapping for new am in 
Blythe, Calif. Action Jan. 3. 

■ Upon request by Broadcast Bureau, 
extended from Jan. 4 to Jan. 14 time to 
file proposed findings and from Jan. 10 to 
Jan. 18 for replies in proceeding on appli- 
cation of Austin Bcstg. Inc. for new tv to 
operate on ch. 24 in Austin, Tex. Action 
Jan. 3. 

■ Granted motion by J. B. Fait Jr. and 
corrected as requested transcript of record 
in proceeding on his application for new 
am in Sheffield, Ala. Action Jan. 2. 

■ Granted joint petition by Radio Eliza- 
beth Inc. and Jupiter Assoc. Inc. to extent 
of continuing Jan. 28 hearing to March 4, 
and ordered that exchange of written ex- 
hibits shall be accomplished by Feb. 4 and 
notification of witnesses desired for cross 
examination by Feb. 11, in proceeding on 
their applications and Somerset County 
Bcstg. Co. for new am stations in Elizabeth, 
Matawan and Somerville, all New Jersey, 
respectively. Action Jan. 2. 

■ Ordered that deposition of Robert Roddy 
before notary public in Phoenix, Ariz., on 
Jan. 2 shall not be taken in proceeding on 
application of Geoffrey A. Lapping for new 
am in Blythe. Calif. Action Dec. 31. 

By Hearing Examiner Chester F. 
Naumowicz Jr. 

■ Formalized by order certain agreements 
reached and rulings made at Jan. 4 pre- 
hearing conference in proceeding on am ap- 
plication of Southwestern Bcstg. Co. of 
Mississippi (WAPF), McComb, Miss., sched- 
uled certain procedural dates, and contin- 
ued Jan. 17 hearing to March 12. Action 
Jan. 4. 

■ Formalized by order certain agreements 
reached and rulings made at Jan. 3 hear- 
ing in proceeding on applications of Edina 
Corp. and Tedesco Inc. for new am sta- 
tions in Edina and Bloomington, both Min- 
nesota, respectively, and scheduled dates 
for applicants to produce certain witnesses 
for cross-examination and scheduled Jan. 
21 for resumption of hearing. Action Jan. 3. 

■ In consolidated am proceeding on appli- 
cations of William S. Cook, Colorado 
Springs, Denver Area Bcstrs. (KDAB1, 
Arvada, both Colorado, and Charles W. 
Stone (KCHY), Cheyenne. Wyo. in Docs. 
14815-7, ordered that, unless some party 
hereto formally requests prehearing con- 
ference by Jan. 10 to discuss modified is- 
sues, provisions of Examiner's Nov. 21, 1962. 
order shall apply to issues as modified by 
Review Board's Dec. 28, 1962, memorandum 
opinion & order. Action Jan. 2. 

■ Granted petition by Broadcast Bureau 
and extended from Dec. 31 to Jan. 10 time 
to file proposed findings and from Jan. 31 
to Feb. 11 for replies in proceeding on ap- 
plications of W.W.I.Z. Inc. for renewal of 
license of WWIZ Lorain, Ohio, etc. Action 
Dec. 31. 

By Hearing Examiner Herbert Sharfman 

■ Scheduled further hearing for Jan. 10 
in matter of revocation of cp of Martin R. 
Karig for WIZR Johnstown, N. Y., et al. 
Action Jan. 2. 

BROADCASTING, January 14, 1963 



BROADCAST ACTIONS 
by Broadcast Bureau 

Actions of Jan. 8 

KUKA San Antonio, Tex. — Granted in- 
creased power on 1250 kc, D, from 500 w 
to 1 kw; remote control permitted; condi- 
tions. 

WOAP Owosso, Mich. — Granted increased 
power on 1080 kc, D, from 250 w to 1 kw, 
and installation of new trans.; conditions. 

KVEN-FM Ventura, Calif.— Granted li- 
cense for fm station and specify type trans. 

WRDW-TV Augusta, Ga.— Granted mod. 
of cp to change type trans., type ant., and 
make changes in ant. system and equip- 
ment. 

KVEN Ventura, Calif.— Granted mod. of 
cp to change studio and ant. -trans, location; 
and granted extension of completion date 
to June 26. 

■ Granted cps to replace expired permits 
for following new vhf tv translator stations: 
K09AA, Star Valley Tv System Inc., Thayne, 
Wye; K13BS, Stuart Community Club Inc., 
Stuart, Nebr.; K09BF, Deer Lodge Com- 
munity T. V., Deer Lodge, Mont.; K08DS, 
Quemado Tv Assn., Quemado, N. Mex.; 
K11ES, K06CP, Dell Valley Tv Assn., Dell 
City, Tex.; K11CA, K13CC. Browning T. V. 
Club, Browning, Mont.; K10AH, Chico T. V. 
Booster Club, Paradise Valley, Miner Basin, 
and Emigrant, all Montana. 

WHHM Memphis, Tenn. — Granted author- 
ity to remain silent for period ending March 

27, pending solution of financial difficulties. 

Actions of Jan. 4 

WTRF-TV Wheeling, W. Va.— Granted cp 
to change ERP to 306.2 kw vis. and 153.1 
kw aur. (both horizontal), change type ant., 
make changes in ant. system and change 
ant. height to 960 ft. 

WBIR-TV Knoxville, Tenn.— Granted cp 
to change trans, location to two miles 
southwest of Blaine, Tenn., change type 
ant., make changes in ant. system and ant. 
height to 1,870 ft. 

Action of Jan. 3 

KXJB-TV Valley City, N. Dak.— Granted 
mod. of license to change main studio loca- 
tion from Granger Hill, Valley City, N. 
Dak. to West Fargo, N. Dak. 

Actions of Jan. 2 

WIOK Normal, III.— Granted license for 
am and specify studios at trans, site. 

*WCDR-FM Cedarville, Ohio— Granted li- 
cense for noncommercial educational fm. 

WVJS Owensboro, Ky. — Granted licenses 
covering increase in day power and installa- 
tion new trans.; condition; and use of old 
main trans, as aux. trans. 

WTIC-FM Hartford, Conn.— Granted li- 
cense covering changes in ERP, ant. height, 
ant., and installation new trans, and new 
ant. 

KZZN Littlefield, Tex.— Granted license 
covering installation of new trans, as al- 
ternate main. 

WKJR Muskegon Heights, Mich. — Granted 
mod. of cp to change type trans. 

■ Granted licenses for following fm sta- 
tions: WADV Buffalo, N. Y., and WTBO- 
FM Cumberland, Md. 

Actions of Dec. 26 

■ Granted renewal of licenses for follow- 
ing stations: KCNY San Marcos, Tex.; 
KDAV Lubbock, Tex.; KDJI Holbrook, 
Ariz.; KELK Elko, Nev.; KEOS Flagstaff, 
Ariz.; KEVT Tucson, Ariz.; KEYY Provo, 
Utah; KFLD Floydada, Tex.; *KHBL (FM) 
Plainview, Tex.; KHJ Los Angeles, Calif.; 
KMUZ (FM) Santa Barbara, Calif.; KNDE- 
FM Aztec, N. Mex.; KPEP San Angelo, 
Tex.; KPGE Page, Ariz.; KPIN Casa 
Grande, Ariz.; KQXR (FM) Bakersfield, 
Calif.; KRCM (FM) Santa Barbara, Calif.; 
KRRR Ruidoso, N. Mex.; KRUX Glendale, 
Ariz.; KSPT Sandpoint, Idaho; KVCV Red- 
ding, Calif.; KVIP Redding, Calif.; KWYK 
Farmington, N. Mex.; KZIP Amarillo, Tex.; 
WLAT Conway, S. C; KRHM (FM) Los 
Angeles, Calif.; KNBA Vallejo, Calif.; 
KFJB Marshalltown, Iowa; KFMM (FM) 
Tucson, Ariz.; KIBE Palo Alto, Calif.; 
KNEV (FM) Reno, Nev.; KPGM (FM) Los 
Altos, Calif.; KRTR Thermopolis, Wyo.; 
*KSPC (FM) Claremont, Calif.; KVLV 
Fallon, Nev.; KVML Sonora, Calif.; KWTC 
Barstow, Calif. 

■ Following stations were granted exten- 
sions of completion dates as shown: WCEN- 
FM Mt. Pleasant, Mich., to March 1, 1963; 
WYDD (FM) New Kensington, Pa., to Feb. 

28, 1963; WIOU Kokomo, Ind., to Feb. 28, 
1963; WKVT Brattleboro, Vt., to April 11, 
1963; WTPA-FM Harrisburg, Pa., to May 11, 
1963; WCRV Washington, N. J., to Feb. 28, 



1963; WRAN Dover, N. J., to March 15, 
1963; KVET Austin, Tex., to Feb. 28, 1963; 
WTTT Amherst, Mass., to March 19, 1963; 
WAQI Ashtabula, Ohio, to April 26, 1963; 
KPOI Honolulu, Hawaii, to Feb. 28, 1963; 
KGRB West Covina, Calif., to May 26, 1963; 
WISA-FM Isabela, P. R., to March 31, 1963; 
WITN-TV Washington, N. C, to Jan. 26, 
1963. 

Action of Dec. 26 

WADO New York, N. Y. — Granted license 
covering installation of trans, (previously 
licensed to WHBI Newark, N. J.) as alter- 
nate main trans.; and remote control per- 
mitted; condition. 

WTCW Whitesburg, Ky.— Granted request 
for mod. of pre-sunrise operation condition 
attached to Nov. 28 grant of cp to increase 
daytime power to 5 kw, to extent of au- 
thorizing operation with non-DA with 1 kw 
between 4 a.m. and local sunrise until final 
decision is reached in Doc. 14419 or until 
directed to terminate such operation, which- 
ever occurs first. 



Rulemakings 

FINALIZED 

■ By report & order, commission finalized 
rulemaking in Doc. 14809 and shifted reser- 
vation from ch. *15 to ch. *12 for non- 
commercial educational use in Moscow, 
Idaho, and retained ch. 15 for commercial 
use in that city. U. of Idaho had petitioned 
for reservation of vhf channel. Action Jan. 



PETITIONS FOR RULEMAKING FILED 

■ KTCA-TV St. Paul, Minn.— Requests 
amendment of Sec. 3.606 of rules so as to 
reserve uhf ch. 17 for non-commercial pur- 
poses in Minneapolis-St. Paul area. Re- 
ceived Dec. 26. 

■ WAKR-TV Akron, Ohio — Requests 
amendment of Sec. 3.606 of rules so as to 
make following changes in table of assign- 
ments: Akron, Ohio: add ch. 23+, delete 
ch. 49+; Massillon, Ohio: add 49+, delete 
ch. 23+. Received Jan. 2. 



Processing line 

■ Notice is hereby given, pursuant to Sec, 
1.354 (c) of commission rules, that on Feb. 
12, 1963, standard broadcast applications 
listed in attached appendix will be consid- 
ered as ready and available for processing. 
Pursuant to Sec. 1.106 (b) (1) and Sec. 
1.361 (c) of commission rules, application, 
in order to be considered with any appli- 
cation appearing on attached list or with 
any other application on file by close of 
business on Feb. 11, 1963, which involves 
conflict necessitating hearing with applica- 
tion on this list, must comply with interim 
criteria governing acceptance of standard 
broadcast applications set forth in note to 
Sec. 1.354 of commission rules and be sub- 
stantially complete and tendered for filing 
at offices of commission in Washington, 
D. C, by whichever date is earlier: (a) 
close of business on Feb. 11, 1963, or (b) 
earlier effective cut-off date which listed 
application or any other conflicting appli- 
cation may have by virtue of conflicts ne- 
cessitating hearing with applications ap- 
pearing on previous lists. Attention of any 
party interest desiring to file pleadings con- 
cerning any pending standard broadcast 
application pursuant to Sec. 309 (d) (1) of 
Communications Act of 1934, as amended, 
is directed to Sec. 1.359 (i) of commission 
rules for provisions governing time of filing 
and other requirements relating to such 
pleadings. Adopted Jan. 3, 1963. Applica- 
tions from top of processing line: 

■ East Lansing, Mich.— WGSB Bcstg. Co. 
730 kc, 500 w-D, DA. 

■ WIOK Normal, 111.— McLean County 
Bcstg. Co. To 1440 kc, 500 w, 5 kw-LS, DA- 
2, unl.; from 1440 kc, 1 kw-D, DA. 

■ WADA Shelby, N. C— Cleveland Coun- 
ty Bcstg. Inc. To 1390 kc, 500 w, 1 kw-LS, 
DA-N. unl.; from 1390 kc, 500 w-D. 

■ KDIX Dickinson, N. C— Dickinson Ra- 
dio Assn. To 1230 kc, 250 w, 1 kw-LS, unl.; 
from 1230 kc, 250 w, unl. 

■ Hendersonville, N. C. — Mountainaire 
Corp. 1600 kc, 1 kw-D, DA. 

■ WDUN Gainesville, Ga. — Northeast 
Georgia Bcstg. Co. To 1240 kc, 250 w, 1 kw- 
LS, unl.; from 1240 kc, 250 w, 1 kw-LS, 
DA-D, unl. 

■ WCON Cornelia, Ga.— Habersham Bcstg. 
Co. To 1450 kc, 250 w, 1 kw-LS, unl.; from 
1450 kc, 250 w, unl. 

a WCHB Inkster, Mich.— Bell Bcstg. Co. 
To 1440 kc, 1 kw, DA-2, unl.; from 1440 kc, 
1 kw-D, DA. 

■ WFRA Franklin, Pa. — Northwestern 



Pennsylvania Bcstg. Inc. To 1450 kc, 250 w, 
1 kw-LS, unl.; from 1430 kc, 500 w-D. 

■ WLSM Louisville, Miss. — Louisville 
Bcstg. Corp. To 1270 kc, 5 kw-D; from 1270 
kc, 1 kw-D. 

■ WGKV Charleston, W. Va.— Edgar L. 
Clinton. To 1490 kc, 250 w, 1 kw-LS, unl.; 
from 1490 kc, 250 w, unl. 

■ Corydon, Ind. — Harrison Radio Inc. 1550 
kc, 250 w-D. 

■ Westwego, La. — Jefferson Radio Co. 1540 
kc, 500 w-D. 

■ KEBE Jacksonville, Tex.— Wells, Waller 
& Ballard Inc. To 1400 kc, 250 w, 1 kw-LS, 
unl.; from 1400 kc, 250 w, unl. 

■ WKEI Kewanee, 111— Kewanee Bcstg. 
Co. To 1450 kc, 100 w, 500 w-LS, unl.; from 
1450 kc, 100 w, unl. 

■ WMIA Arecibo, P. R. — Abacoa Radio 
Corp. To 1070 kc, 500 w, 5 kw-LS, unl.; 
from 1070 kc, 500 w, unl. 

■ WNCO Ashland, Ohio— Radio Ashland 
Inc. To 1340 kc, 250 w, 1 kw-LS, unl.; from 
1340 kc, 250 w, unl. 

■ KHDN Hardin, Mont.— Big Horn Coun- 
ty Musicasters. To 1230 kc, 250 w, 1 kw-LS, 
unl.; from 1230 kc, 250 w, unl. 

■ WJOE Ward Ridge, Fla.— Little Joe En- 
terprises. To 1080 kc. 1 kw-D; from 1570 kc, 
250 w-D. 

■ Bayamon, P. R.— Alfredo B. Diaz. 1600 
kc, 5 kw, DA-1, unl. 

■ WMPO Middleport-Pomeroy, Ohio— Ra- 
dio Mid-Pom Inc. To 1390 kc, 5 kw-D; from 
1390 kc, 1 kw-D. 

a Chattahoochee, Fla. — Chattahoochee 
Bcstg. Co. 1580 kc, 1 kw-D. 

a Utuado, P. R.— Central Bcstg. Corp. 1530 
kc, 250 w, 1 kw-LS, unl. 

■ Wallingford, Conn— Radio Wallingford 
Inc. 1380 kc, 5 kw, DA-2, unl. 

a WBPZ Lock Haven, Pa.— Lock Haven 
Bcstg. Corp. To 1230 kc, 250 w, 1 kw-LS, 
unl.; from 1230 kc, 250 w, unl. 

a WEEL Fairfax, Va.— O. K. Bcstg. Corp. 
To 1310 kc, 500 w, 1 kw-LS, DA-2, unl.; 
from 1310 kc, 500 w, 1 kw-LS, DA-N, unl. 

a WETC Wendell-Zebulon, N. C— Wendell- 
Zebulon Radio Co. To 540 kc, 5 kw-D, DA; 
from 540 kc, 250 w-D. 

a Monette, Ark.— Buffalo Island Bcstg. 
Co. 1560 kc, 250 w-D. 

a KLOU Lake Charles, La. — Dixie Bcstrs. 
Inc. To 1580 kc, 1 kw, DA-N, unl.; from 
1580 kc, 1 kw, DA-1, unl. 

a KFKA Greeley, Colo.— Mid-Western Ra- 
dio Corp. To 1310 kc, 1 kw, 5 kw-LS, DA-N, 
unl.; from 1310 kc, 1 kw, DA-N, unl. 

a WKWK Wheeling, W. Va.— Community 
Bcstg. Inc. To 1400 kc, 250 w, 1 kw-LS, unl.; 
from 1400 kc, 250 w, unl. 

a KNCO Garden City, Kan. Ark-Valley 
Bcstg. Inc. To 1050 kc, 5 kw-D, DA; from 
1050 kc, 1 kw-D. 

a Belfast, Me.— Mid-Coast Maine Bcstrs. 
Inc. 1230 kc, 250 w, unl. 

a Brush, Colo.— United Bcstg. Co. 1470 kc, 
5 kw-D. 

■ WHPL Winchester, Va. — Shenval Bcstg. 
Corp. To 610 kc, 500 w, DA-2, unl.; from 610 
kc, 500 w-D, DA. 

a KTYM Inglewood, Calif.— Albert J. Wil- 
liams. To 1460 kc, 500 w, 5 kw-LS, DA-2, 
unl.; from 1460 kc, 5 kw-D, DA. 

a White Sulphur Springs, W. Va.— Earl 
M. Key. 1080 kc, 250 w-D. 

a Mason, Mich.— M. H. Wirth. 1110 kc, 250 
w-D. 

■ WBRN Big Rapids, Mich.— WBRN Inc. 
To 1460 kc, 1 kw, DA-N, unl.; from 1460 kc, 
1 kw-D. 

a WMAX Grand Rapids, Mich.— Atlas 
Bcstg. Co. To 1480 kc, 5 kw-D; from 1480 
kc, 1 kw-D. 

a WTAQ LaGrange, 111.— S & S Bcstg. Co. 
To 1300 kc, 500 w, 5 kw-LS, DA-2, unl.; 
from 1300 kc, 500 w, 1 kw-LS, DA-2, unl. 

a KPLT Paris, Tex. — KPLT Inc. To 1490 
kc, 250 w, 1 kw-LS, unl.; from 1490 kc, 250 
w, unl. 

a KWBE Beatrice, Neb.— MIA Enterprises 
Inc. To 1450 kc, 250 w, 1 kw-LS, unl.; from 
1450 kc, 250 w, unl. 

a Burnsville, N. C— James B. Childress. 
1540 kc, 1 kw-D. 

a WHFB St. Joseph, Mich.— Palladium 
Publishing Co. To 1060 kc, 5 kw-D, 1 kw 
(CH); from 1060 kc, 1 kw-D. 

a WKPT Kingsport, Tenn. — Kingsport 
Bcstg. Inc. To 1400 kc, 250 w, 1 kw-LS. unl.; 
from 1400 kc, 250 w, unl. 

. KPRB Redmond, Ore. — KPRB, To 1240 
kc, 250 w, kw-LS, SH; from 1240 kc, 250 w. 
SH. 

a WPAT Jersey City, N. J.— Capital Cities 
Bcstg. Corp. To Jersey City from Paterson, 
both New Jersey. 

a Kissimmee, Fla.— Radio Florida Bcstrs. 
1080 kc, 5 kw-D. 

a WTTL Madisonville, Ky. — Hopkins Coun- 
ty Bcstrs. To 1310 kc, 500 w, 1 kw-LS, DA- 
N, unl.; from 1310 kc, 500 w-D. 



BROADCASTING, January 14, 1963 



97 



CBS FOUNDATION INC. 

News Fellowships for 1963-1964 



CBS Foundation established in 1957 at Co- 
lumbia University in New York a group of one- 
year CBS Foundation Fellowships, for eligible 
persons engaged in news and public affairs i)i the 
radio and television field. The Fellows have all 
University expenses paid and in addition receive 
a stipend designed to cover living and other nec- 
essary costs during the fellowship year. Eight fel- 
lowships are offered for 1963-196J. 

Purpose of the Fellowships 

CBS Foundation has established the fellowships to offer a year 
of study for men and women in radio and television news and 
public affairs who show promise of greater development and 
who seem most likely to benefit from the study year provided. 

The fellowships make it possible for a holder to select, from 
the wide curriculum of Columbia University, courses which, in 
the opinion of the Fellow and with the advice of a University 
representative, can contribute most advantageously to a broad- 
ening and strengthening of his background for continued work 
in news and public affairs. Courses may range across such varied 
fields as diplomatic history, economics, modern languages, Far 
Eastern affairs, political science, labor relations, public admin- 
istration, American history. With the approval of the Univer- 
sity, the Fellow may become a candidate for a graduate degree. 

In addition to the study program, CHS Foundation Fellows 
will meet from time to time as a group to hear invited speakers 
on subjects related to the news and public affairs field and to 
discuss these subjects with them. The Fellows also will be in- 
vited from time to time to observe and discuss news and public 
affairs programs and techniques at CBS News offices and studios 
in New York. 

The Fellowship Year 

While Fellows will be expected to meet the attendance stand- 
ards of the courses in which they enroll, no final examination 
or paper or report will be required. The year is intended to be 
one in which promising people can, through detachment from 
their routine work, find both formal and informal opportuni- 
ties to build up their knowledge of particular subjects and, at 
the same time, increase their understanding of the potentialities 
of radio and television for news and public affairs programming. 

The seventh series of fellowships, for the academic year 1963- 
1964, will start in September 1963. 

Address request for application or other correspondence to: 

JULIUS F. BRAUNER 

Executive Director, CBS Foundation Inc. 
485 .Madison Avenue, New York 22, N. Y. 



Applications must be postmarked not later than March 1, 
1963. The Selecting Committee will announce its selections 
early in A pril. 

Requirements for Applicants 

1. Qualification in one of the following categories: 

A. News and public affairs staff employes of (1) CBS News, (2) 
CBS Owned radio stations, (3) CBS Owned television stations, 
(4) U.S. stations affiliated with CBS Radio, but not owned by 
it, and (5) U.S. stations affiliated with the CBS Television 
Network, but not owned by it. 

B. Regular members of the staffs of non-commercial education- 
al radio and television stations who are engaged for a sub- 
stantial portion of their time in news and public affairs 
programs. 

C. Teachers of courses in the techniques of radio and television 
news and public affairs at colleges and universities. 

An applicant must be fully employed in one of Categories A, 
B and C, and must have sufficient full-time experience in the 
field to indicate ability and promise of greater development. 

2. A statement by the applicant's employer promising the ap- 
plicant his present job, or an equivalent job, at the end of 
the fellowship year. 

3. A statement covering the applicant's personal history; edu- 
cational background; experience in news and public affairs; 
and the studies the applicant desires to pursue and the rela- 
tion of these studies to work performed or contemplated. 

77/ e Selecting Committee (for i 9 6yi 9 6 4 ) 

Public Members 

MARK ETHRIDGE, Chairman of the Board, The Courier-Journal and 
The Louisville Times; Trustee, Ford Foundation; former President, 
National Association of Broadcasters; former Director, Associated 
Press; former Chairman, U.S. Advisory Commission on Information. 
ALFRED A. KNOPF, Chairman of the Board, Alfred A. Knopf, Inc.; 
former member and Chairman, Advisory Board on National Parks, 
Historic Sites, Buildings and Monuments; member, Overseers' Visiting 
Committees, History and English Departments, Harvard University 
and Council of the Institute of Early American History and Culture, 
Williamsburg, Virginia. 

SOL TAISHOFF, President, Broadcusting Publications, Inc.; Editor 
and Publisher, Broadcasting and Television Magazines; former Presi- 
dent, Broadcast Pioneers; member Awards Committee, Saturday Re- 
view; recipient Distinguished Service in Journalism Award, University 
of Missouri, lyy,; former National President, Sigma Delta Chi. 

Columbia University Members 

LAWRENCE H. CHAMBERLAIN, lice President. 

RALPH S. HALFORD, Dean of Graduate Fat ulties, 

CBS Foundation Members 

RICHARD S. SALANT, President of CBS News. 

BLAIR CLARK, General Manager and I ice President of CBS News. 
The Selecting Committee reserves the right to revoke or termi- 
nate an appointment in cases where it deems such action advis- 
able. The decisions of the Committee are final. 

All expenses at Columbia University (including tuition and 
special charges) will be paid for each Fellow. In addition, each 
Fellow will receive a stipend for living and other expenses. 
These stipends are adjusted to individual family-size situations, 
and are therefore of varying amounts; they are intended, with the 
expenses paid to Columbia on behalf of each Fellow, to aver- 
age approximately .§8000 for each Fellow for the academic year. 



OUR RESPECTS to Leslie Combs Bruce Jr. 

Maximum ad budgets for aggressive sales support 



Les Bruce, vice president for adver- 
tising and marketing research of Purex 
Corp., Lakewood, Calif., represents a 
new school of advertising men who bear 
little resemblance to the grey flannel 
ad men of fictional fame. To Les and 
his cohorts advertising is not "the ad 
game," but an integral part of the over- 
all business operation which should be 
employed in a businesslike manner to 
produce the best results for the com- 
pany they represent. 

Answering a question at the 1962 
meeting of Purex stockholders, Mr. 
Bruce said: "In our planning we strive 
to produce the maximum advertising 
and sales promotion budget for aggres- 
sive sales support within the profitabil- 
ity goal of our overall operations. We 
forecast our probable sales and the 
overall profit objectives of the company 
and then determine the maximum ad- 
vertising expenditures justified by those 
forecasts." 

Producer of a long list of cleansers 
and toiletries. Purex stands 29th among 
California's industrial firms, but it is a 
small, though defiant, David when com- 
pared to its Goliath-sized competitors 
— Procter & Gamble, Lever and Col- 
gate. This has led Purex to adopt an 
advertising policy of concentrating its 
advertising into one major medium, 
network television. "This permits us to 
simultaneously advertise all of our na- 
tional brands as well as our Purex cor- 
porate theme of 'The Woman's Touch,' " 
Mr. Bruce told the stockholders. "It 
also serves to offset the sheer advertis- 
ing tonnage of our competitors." 

The Big Look ■ The "real payoff," 
Mr. Bruce continued, "results from the 
way in which this one principal adver- 
tising medium is used. First, it must, 
of course, deliver effective commercial 
messages at an efficient cost-per-thou- 
sand. ... It must give the brand and 
the overall company 'the Big Look.' It 
must convey to our field selling organi- 
zation and to retail customers across 
the country a feeling that Purex and its 
brands are identified with the best in 
television." 

A native of New York City (born 
June 18, 1926), Leslie Combs Bruce 
Jr. grew up in the East. He attended 
Westminster School in Simsbury, Conn., 
and George Washington U. in Wash- 
ington, D. C, where he majored in 
business administration but left before 
getting his degree. ("I wanted to get 
married and I had to have a job.") He 
found the job — in New York with Ben- 
ton & Bowles; married the girl— Sally 
Perkins Wilshire of Riverside, Conn., 
and that summer (1949) entered ad- 
vertising as a trainee at E&B. Follow- 



ing his indoctrination into agency op- 
erations, Les began his education in 
soap-and-detergent advertising as assist- 
ant account executive on the Tide ac- 
count, working on copy, copy research, 
trade advertising and media for the 
P&G detergent. In 1953, he moved to 
Sherman & Marquette (no longer in 
existence), to work on Colgate's Ajax 
cleanser and Cashmere Bouquet toilet 
soap. 

Young Man Goes West ■ Not long 
after his move to S&M, Les met Craig 
Davidson, who had left a New York 
agency berth (at Compton Adv.) and 
was then head of marketing (including 
advertising) for Purex. Les had for 
some time been feeling that he'd spent 
enough of his life in the East and it 
did not take much persuading for him 
to accept an offer to join Purex as asso- 
ciate advertising manager. He subse- 
quently became brand manager and in 
1957 director of advertising. Last fall, 
he was elected a vice president of 
Purex, in charge of advertising and 
marketing research. 

When he joined Purex in 1954, the 
company's advertising budget was a 
little more than $1 million a year, spent 
chiefly in print, Mr. Bruce recalls. The 
following year, Purex acquired Dutch 
Cleanser, whose advertising was han- 
dled by Weiss & Geller (now Edward 
H. Weiss & Co.), a Chicago agency, 
which that fall put Purex into network 
television as co-sponsor (with Speidel) 
of The Big Surprise, a $100,000 giv- 
away show on NBC-TV. "After a slow 
start it took off like a wild bird into 




Mr. Bruce 
No "grey-flannel" stereotype 



the top 10 and it helped make Purex a 
national name." 

Purex stayed with The Big Surprise 
for two seasons ("until we felt there 
were getting to be too many quiz shows 
on the air"), then became the original 
sponsor of Perry Mason (with Libby- 
Owens-Ford). "Then a year away from 
television convinced us that with six 
national or nearly national brands to 
advertise we needed its impact and its 
coverage and its effect on our own sales 
force and the trade as well as the pub- 
lic. An hour would be ideal, but we 
couldn't afford an hour each week. 

"We asked Weiss to explore the prob- 
lem with NBC and we got a package 
of seven special dramatic programs. 
There was Art Carney's telephone mon- 
ologue, documentaries on the Sacco- 
Vanzetti trial and Mark Twain's Amer- 
ica; it was an off-beat group of contro- 
versial and provocative programs that 
NBC hadn't been able to sell so we got 
them at a bargain price. They got good 
reviews from the tv critics and, some- 
what surprisingly, good ratings, too, so 
we really had it both ways — worthwhile 
programs and a good cost-per-thousand. 

Daytime Specials ■ "We wanted to 
follow these programs with something 
just as good and Weiss came up with 
the idea for a series of monthly day- 
time specials, something that had never 
been tried but the statistics indicated 
would work. The original idea was to 
take our slogan 'You'll find the Wom- 
an's Touch in every Purex product,' 
and make a series — 'The Woman's 
Touch' in — politics, sports, art, the law 
and so on. It didn't work out quite that 
way, but developed into the Purex Spe- 
cials for Women — The Cold Woman, 
The Trapped Housewife, Change of 
Life and the rest, which got us the re- 
sults we were after and an Emmy to 
boot. "Meanwhile, we continued with 
evening specials of one kind and an- 
other, which developed into our 'The 
World of . . .' series, the World of Bob 
Hope, Billy Graham, Jacqueline Ken- 
nedy and the others." 

Les and Sally Bruce live at Newport 
Beach with their children: Barbara, 11; 
Victoria, 8; David, 6, and Philip, 4. 
"I play a little golf and a little tennis, 
but my family is my real hobby and we 
spend a lot of time together." 

His job and his family leave him 
little time for other activities, but Les 
makes a contribution to his community 
by serving on the advertising commit- 
tee of the Southern California Ail-Year 
Club and he is general program chair- 
man for the West Coast meeting of the 
Assn. of National Advertisers, to be 
held in April in Santa Barbara. 



BROADCASTING, January 14, 1963 



99 



EDITORIALS 



Practical birth control 

THE NAB last week submitted a set of realistic recom- 
mendations that the FCC would do well to observe in 
the development of am radio. As reported elsewhere in this 
issue, the NAB emphasized the need for a general repair of 
engineering standards and a tightening of the criteria govern- 
ing financial qualifications of applicants for new stations. 
The association is to be commended for resisting the urgings 
of some members and high officials that it ask the FCC to 
invoke some form of economic protection that would shelter 
the haves and disenfranchise the have-nots. 

Indeed there was a noticeable contrast between the pres- 
entation last week and the position taken earlier by NAB 
President LeRoy Collins. 

At the NAB convention last April Gov. Collins decried 
the "over-population" of radio stations and said the NAB 
had no more important objective than finding ways to curb 
station population growth. 

At the NAB-FCC conferences last week, George Hatch, 
chairman of the NAB delegation, said: "Radio does not need 
any transfusion, nor is it as sick as some would have us 
believe. With an expanding economy, with a growing Amer- 
ica, with an increasing population, it is our belief that with 
greater reliance placed in am allocations upon sound engi- 
neering and adequate financial qualifications, the radio in- 
dustry will reach new heights in prosperity and will continue 
to provide outstanding broadcasting service to the American 
people." 

We side with the latest statement of NAB policy on radio's 
condition, and we hope it will not change with the next wind. 

To be sure, some radio stations are in financial trouble, 
but the same can be said of businesses of every category, 
and it is unbecoming for broadcasters to wish for govern- 
ment protection against competition while also asserting their 
rights to operate under a First Amendment that guarantees 
freedom from government restraints. 

We have no doubt that natural economic attrition will 
force some stations to close, but the possibility of failure is 
the risk that must be run by anyone who decides to enter 
business in any free marketplace. We have no doubt there 
will be station mergers, if the conditions suggested last week 
by the NAB are adopted by the FCC. But these too will be 
the products of natural competition, and the survivors that 
emerge will be made the better for the mergers. 

The NAB took a forward step last week, largely because 
its more thoughtful members propelled it. Its forward 
progress will continue only as long as its more thoughtful 
members provide continuing propulsion. 

Double whammy 

FOR broadcasters the opening of the 88th Congress last 
Wednesday became official with the introduction of legis- 
lation to permit radio, tv and photographic coverage of 
House committee hearings. This has happened at each new 
session since 1954 and each session in turn adjourned with 
no action. 

This has been so because the late, revered Speaker Sam 
Rayburn was unalterably opposed to "live" reporting of 
proceedings before the House or any of its committees. In 
the Senate, each committee chairman decides whether to 
provide access to the microphone and camera — the most 
modern vehicles of reporting — and most of them have 
afforded the access when broadcast media felt the proceed- 
ings warranted live coverage. 

100 



A year has passed since the speakership was assumed by 
Rep. John W. McCormack (D-Mass.). Mr. McCormack 
has made no flat commitment but is represented as feeling 
that the Rayburn ukase was too severe and that perhaps 
individual committees should be allowed to decide for them- 
selves. Thus, prospects for favorable action on one or an- 
other of the several measures already introduced would ap- 
pear to be better than they have been for nearly a decade. 
The various bills submitted last week would provide relief 
ranging from permanent changes in the House rules that 
would permit live broadcasting to temporary modifications 
that would give broadcasting a trial. 

Certainly there is ample precedent. The Senate itself, for 
example. And the fact that presidential news conferences 
are available live. There are radio-tv galleries in Congress 
and provisions for pickups in most of the executive depart- 
ments. In fact the microphone and camera have equal access 
everywhere except in the House and most of the federal 
courtrooms where an archaic Canon 35 is still embraced by 
old-school jurists. 

One of the ironies of the 88th Congress, in the light of the 
House lockout of radio-tv, is to be found in the preparations 
being made by a House subcommittee to investigate "news 
management" by the administration and more particularly 
the Defense Department. This involves the people's right to 
know what its government is doing. 

The broadcast media, where the House is concerned, have 
been getting the double whammy. Radio and television, 
along with other media, have been victimized by suppression 
and purported "management" of the news. But in the House 
they are denied equal access to boot. 

Curtain raisers 

THE use of the RCA-built Relay satellite last Wednesday 
to transmit parts of NBC-TV's Today to Europe was a 
reaffirmation of the rapid approach of the international tele- 
vision era. The technical ingenuity that induced life in Relay 
after two weeks of failure and revitalized the older Telstar 
after a longer silence suggests that scientists have all but 
perfected the means of linking continents by live tv. 

There may never be around-the-clock programming on in- 
ternational circuits, but even so the world's windows will be 
opened by occasional broadcasts of events of international 
significance. The Satellite Communications Corp. that is 
now in the process of formation could become a greater 
carrier of peace and understanding than all the doves that 
ever flew. 




Drawn for Broadcasting by Sid Hix 



"Just listening to Joyce Brothers isn't enough . . . lie has 
to have a couch." 

BROADCASTING, January 14, 1663 




NORMAN PARIS, whose concert back- 
ground has helped him achieve an en- 
viable career, is a composer, arranger 
and conductor well known to the New 
York scene. In television he has been 
associated with Candid Camera, J.F.K. 
Reports, and The Garroway Show as 
well as with I've Got a Secret. Recently 
he wrote a distinguished score for the 
film "David and Lisa." 



and there are 104 other 
regular network programs 
which use BMI music, r— 



BROADCAST MUSIC, INC. 

589 FIFTH AVENUE, 
NEW YORK 17, N.Y. 

CHICAGO • LOS ANGELES • NASHVILLE • TORONTO • MONTREAL 



35 Cents 

: BROADCASTING 

J THE BUSINESSWEEKLY OF TELEVISION AND RADIO 



JANUARY 21, 1963 

NAB embraces Collins with 3-year contract Radio shortchanged: clamor grows for more 
but takes time on cigarette ads 31 accurate audience measurements 42 

Hartford revisited: progress sluggish in FCC plans to add 650-700 uhf channels 
pay television experiment 68 to assignment table 50 

COMPLETE INDEX PAGE 7 







#20 WTReffigy TV SERIES FROM WHEELING, WEST VIRGINIA 

Scan Zoo Animals, Inc., Los Angeles, California 



Important . . . WTRF-TV Wheeling Market . . . Dominant in Rich 
Booming Wheeling-Steubenville Industrial Ohio Valley . . . 2 1 L > Million 
People spending 1 3 4 Billion Dollars Annually . . . 7500 Retail Outlets 
Tops in Sales . . . Service . . . Results! Better Buy . . . 
WTRF-TV Wheeling! 



ets. .. — . 

wftri tv 



(RED EYED SET? Write for your frameoble 
WTReffigies, our ad world close-up series! ) 



316,000 watts 



network color 




Represented Nationally by George P. Hollingbery Company 



WHEELING 7, WEST VIRGINIA 



The television station of tomorrow 
is in Houston today 

From every angle —Rates, Ratings, Local Prestige — 
KTRK-TV is the VITAL BUY in HOUSTON 



KTRK-TV — Channel 13 

P.O. BOX 12, HOUSTON 1, TEXAS-ABC BASIC • HOUSTON CONSOLIDATED TELEVISION CO. 
NATIONAL REPRESENTATIVES: GEO. P. HOLLINGBERY CO., 500 FIFTH AVENUE, NEW YORK 36, N.Y. 
GENERAL MANAGER, WILLARD E. WALBRIDGE; COMMERCIAL MANAGER, BILL BENNETT. 



BROADCASTING, January 21, 1963 





The November-December, 1962, ARB Market 
Report shows that KRLD-TV reaches 26,900 more 
homes than Station B, 37,900 more than StationC, 
and 59,600 more than Station D — or a startling 
40.4% of the total homes reached per quarter-hour 
or half-hour in the entire Dallas-Fort Worth market. :: 
Spend your ad dollar where it reaches more — 
on Channel 4. See your Advertising Time Sales 
representative. 

9 am to Midnight 
Monday thru Sunday 

" ■ 



represented nationally by 
Advertising Time Sales, Inc. 



THE DALLAS TIMES HERALD STATIONS 



Clyde W, Rembert, President 




MAXIMUM POWER TV-TWIN to KRLD radio 1080, CBS outlet with 50,000 watts 
4 BROADCASTING, January 21, 1963 



\Ta,w AST l%3 c 5 

CLOSED CIRCUITS— 



Garland vs. 'Bonanza' 

Two of its biggest program sched- 
uling decisions for 1963-64 television 
season have now been made by CBS- 
TV. Network has decided to slot new 
Judy Garland Show on Sundays at 
9-10 p.m. EST, back to back with Ed 
Sullivan Show — and opposite NBC- 
TV's high-rated Bonanza. And new 
Danny Kaye Show will take over 
Wednesday 10-11 p.m. period long oc- 
cupied by U. S. Steel Hour and Arm- 
strong Circle Theatre. Garland spon- 
sorship not yet set. U. S. Steel and 
Armstrong have been given first re- 
fusal on Kaye Show, and decision is 
pending. 

Minow's bait for uhf 

Several networks and individual tv 
station operators have been urged by 
FCC Chairman Newton N. Minow to 
undertake operation of uhf stations 
alongside their vhf outlets and repeat 
at least 50% of programming at dif- 
ferent hours to reach audiences that 
missed original vhf telecasts. Mr. 
Minow has indicated that such op- 
erations, even though experimental, 
would be allowed to accept sponsor- 
ship under waiver of both experiment- 
al and duoply rules. Dual operation 
also would be calculated to encourage 
development of uhf audience. 

Second bounce 

Perplexing world of rating services 
is further addled by this reaction to 
Federal Trade Commission consent or- 
der issued three weeks ago against 
The Pulse Inc., A. C. Nielsen Co. and 
American Research Bureau (Broad- 
casting, Jan. 7): One research firm 
reports customers are understanding 
and have expressed confidence in serv- 
ice but that problems are coming from 
firm's interviewers and interviewees. 
Number of interviewers have resigned, 
claiming they didn't want to be as- 
sociated with "shady" or "crooked" 
organization. More than average num- 
ber of respondents are refusing to co- 
operate, expressing concern they might 
tarnish their integrity by participating 
in survey. 

'Draft' for McCollough? 

Will Clair R. McCollough, president 
of Steinman stations, relinquish NAB 
joint board chairmanship this year? 
Mr. McCollough won't be eligible for 
re-election as board member since he 
has served two successive terms, in- 
cluding year as interim head of NAB, 
and must stay out one term before 
becoming eligible again. By-laws 
provide that joint chairman be elected 
from among either radio or tv board 
members, but they also provide that 



chairman shall serve until his succes- 
sor is elected. Mr. McCollough's pres- 
ent term will expire with adjournment 
of NAB convention in Chicago in 
April, but new board doesn't take over 
until June. 

Movement has developed among 
some radio and television board mem- 
bers to retain Mr. McCollough in 
chairmanship. Some have suggested 
referendum vote of membership to 
change by-laws or waive requirements 
where joint board chairman is in- 
volved. Suggestion was made that 
provision might be adopted to desig- 
nate board chairman without regard to 
his election to either radio or tv board. 
Out of past 25 years Mr. McCollough 
has been NAB board member more 
than 20. 

Hot want ads 

First National City Bank in New 
York has been sitting on unusual "suc- 
cess" story for tv that developed dur- 
ing current newspaper blackout. De- 
tails now coming to light reveal bank, 
which has more than 40 branch of- 
fices in city area, attracted more than 
500 phone calls and 100 personal vis- 
its in response to 15-second sign-off 
on Jan. 4 newscast it sponsors (11- 
11:15 p.m. on WNBC-TV) that noted 
bank had 200 clerical jobs which 
needed filling. Bank had no access to 
classified ad columns in papers. As 
result of initial response on first work- 
day following Friday announcement, 
bank's agency, BBDO, canceled two 
one-minute commercials client was to 
insert as local cut-ins within Today 
show on station. Sign-off was repeated 
one additional night but without giv- 
ing phone number, and it initiated 
200 people calling bank's phone num- 
ber and another 130 walk-ins. All 
200 positions were filled. 

Double jeopardy 

There's outside chance that broad- 
casters may find themselves targets of 
move to collect new performance fees 
for playing of records — in addition to 
fees now paid to composers and pub- 
lishers through performing rights so- 
cieties like ASCAP and BMI. Now 
under consideration is basic revision 
of U. S. copyright law that may in- 
clude new protection for recordings 
of all kinds. Unless wording of new 
proposal is carefully drawn, it could 
mean that record companies and pos- 
sibly recording artists would acquire 
copyright for records they make and 
hence be able to charge royalties to 
anyone playing recordings on radio 
and television. 



Copyright law revisions are being 
drafted by panels of experts under 
supervision of U. S. Register of Copy- 
rights. Plan is for draft to be sub- 
mitted to House Judiciary Commit- 
tee before end of this session of Con- 
gress. BMI and ASCAP attorneys at- 
tended panel sessions in Washington 
last week. 

Waiting for the papers? 

New York newspaper strike is 
thought by some as big factor in de- 
lay in issuance of Senate Juvenile De- 
linquency Subcommittee report on tel- 
evision by Sen. Thomas J. Dodd (D- 
Conn.), chairman. New York news- 
papers could be expected to give re- 
port bigger ride than broadcasters. Re- 
port is not expected to be kind to 
latter. Senator said a fortnight ago re- 
port was in final form and was being 
circulated to subcommittee members 
(At Deadline, Jan. 14); however, 
none approached by Broadcasting 
had seen it by Friday (Jan. 18). 

Mobile meter 

A. C. Nielsen confirms it's working 
on gadget which, if successful, would 
attach to transistor or portable radio 
sets to record total listening (story 
page 42); but there's obviously no 
device in sight now that would show 
amount of listening to out-of-home 
sets and identify stations, as does 
Audimeter Nielsen now uses only in 
its national radio measurements. De- 
vice being worked on apparently 
would resemble Recordimeter Nielsen 
uses in its local radio service as way 
of corroborating diary reports: Lis- 
tening reported in diaries is added to 
determine if total is same as that in- 
dicated by Recordimeter. 

One for all 

White House tv newsmen fear that 
era of competitive coverage of White 
House events is coming to end. They 
point to objections by Andrew T. 
Hatcher, assistant news secretary to 
President, at Mona Lisa ceremonies 
(Broadcasting, Jan. 14), and also 
to new policy by White House News 
Secretary Pierre Salinger ending old 
Washington custom — background con- 
ferences between President and news- 
men from which reporters were per- 
mitted to report views but could not 
quote or attribute them to President. 
At last backgrounder, in Palm Beach 
during Christmas holidays, American 
newsmen followed this protocol, but 
some British correspondents quoted 
President directly, claiming official 
White House approval. 



Published every Monday, 53rd issue (Yearbook Number) published in November, by Broadcasting Publications Inc., 
1735 DeSales St., N. W., Washington 6, D. C. Second-class postage paid at Washington, D. C, and additional offices. 



IMPETUS 



IMPETUS IS A WORD IN MOTION 



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the advertiser and his retail outlet. 

WOC-TV coverage area is the largest 
between Chicago and Omaha . . . 
St. Louis and Minneapolis. Effective 
Buying Income exceeds 2 billion 
dollars. There are almost 350,000 
TV homes. Need more convincing? 
See your PGW Colonel today. 



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BROADCASTING, January 21, 1963 



WEEK IN BRIEF 



Collins wins new NAB contract; it's for three years 
retroactive to Jan. 1. Board, however, puts lid on cigarette 
ban advocated by its president; votes to defer action 
pending Public Health study. See . . . 

THERE'S SMOKE, NO FIRE ... 31 

Call goes out for revision in rating program measure- 
ments to count portable and car radio listeners. Cam- 
paign to NBC affiliates initiated by Thomas S. Carr who 
decries sole reliance on "plug in" radios. See . . . 

RATINGS IGNORE PORTABLES ... 42 

After seven months, Hartford pay tv has 1,800 sub- 
scribers, paying average of $8-$10 monthly, with most well- 
pleased. But rate of growth, diversity of programming is 
disappointing, operators express satisfaction. See . . . 

HARTFORD PROGRESS SLOW ... 68 



Supreme Court won't touch ASCAP case at this time, so 
music negotiating committee plans to ask federal circuit 
court to review refusal by Judge Ryan to grant clearance 
at source contract with music license group. See . . . 

ASCAP CASE IS REFUSED ... 64 

All industry committee to study prospective color tv 
standards for Canadian tv is proposed by two networks 
and CAB. They ask that BBG withhold color authority 
until completion of investigation. See . . . 

COLOR TV STUDY ASKED ... 75 

The NAB Distinguished Service Award this year goes to 
Bob Hope. Comedian quips "If you stick around long 
enough in this business it's bound to fall your way." 
Promises to act the proper recipient. See . . . 

NAB AWARD TO BOB HOPE ... 32 



FCC is planning addition of 650-700 uhf channel assign- 
ments to its table of tv allocations. Move is presaged 
by NAEB study showing possibility of 1,500 more uhf 
frequencies. Rulemaking indicated. See . . . 

FCC PLANNING NEW UHFS ... 50 



Broadcasters and admen consider ethics in advertising 
at Catholic assembly. Unilever official calls for advertiser 
to control not only commercials but also programming. 
Mediamen oppose this concept. See . . . 

AD ETHICS RESPONSIBILITY ... 46 



Retail sales moved up in New York during holiday sea- 
son despite lack of newspapers, TvB study of Federal 
Reserve Board reports shows. Sales pickup began week 
New York newspapers shut down. See . . . 

RETAIL SALES UP IN N.Y 40 



Airborne television experimenters conclude that teach- 
ing from the air should be placed on a permanent basis. 
MPATI asks that six uhf channels be allocated for this 
service and that rules be changed. See . . . 

PERMANENT AIRBORNE ETV . . . 52 



DEPARTMENTS 



AT DEADLINE 9 

BROADCAST ADVERTISING 40 

CHANGING HANDS 72 

CLOSED CIRCUIT 5 

DATEBOOK 12 

EDITORIAL PAGE 94 

FANFARE 71 

FATES & FORTUNES 77 

FILM SALES 67 

FINANCIAL REPORTS 76 

FOR THE RECORD 82 

GOVERNMENT 50 

INTERNATIONAL 75 

LEAD STORY 31 



THE MEDIA 72 

MONDAY MEMO 26 

OPEN MIKE 23 

OUR RESPECTS 93 

PROGRAMMING 64 

WEEK'S HEADLINERS 10 





BROADCASTING 



Published every Monday. 53rd issue 
(Yearbook Number) published in 
November by Broadcasting Publica- 
tions, Inc. Second-class postage paid 
at Washington, D. C, and additional 
offices. 

Subscription prices: Annual sub- 
scription for 52 weekly issues $7.00. 
Annual subscription including Year- 
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Regular issues 35 
Yearbook Number 



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Subscription orders and address 
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Washington 6, D. C. On changes, 
please include both old and new 
addresses plus address label from 
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BROADCASTING, January 21, 1963 



7 



Between these hours weekdays, more women watch KMTV 
than all other Omaha television stations combined. 




Between these hours weekdays, more children watch KMTV 
than all other Omaha television stations combined. 




Between these hours weeknights, more adults watch KMTV 
than any other Omaha television station. 



Advertisers looking for any kind of audience will get more of what 
they're paying for on KMTV. Petry will give you the correct time. 



SOURCE: DECEMBER '62 OMAHA ARB 



Late news breaks on this page and on page 10 ft 
Complete coverage of week begins on page 31 f\ \ 



NAB backs news freedom from advertisers 

JOINT BOARD ADOPTS PRINCIPLE AS MEETING CLOSES 



NAB Joint Board of Directors, at 
closing session in Phoenix Friday, ap- 
proved resolution 'endorsing principle 
that news, public affairs and informa- 
tion programs should "be kept free from 
sponsor control and influence, direct or 
indirect" and that they should be "the 
sole responsibility of the broadcaster." 

Without mentioning developments 
following Howard K. Smith program 
on ABC-TV and subsequent withdrawal 
from network of advertisers who ob- 
jected to appearance of Alger Hiss, ac- 
tion was described as "resolution of 
principle" which reiterated existing rec- 
ognized practice. 

Board approved record budget of 
nearly $2 million on recommendation 
of its finance committees (see page 31). 
This is exclusive of approximately 
$500,000 realized by Television Infor- 
mation Office, which operates apart 
from but under aegis of NAB. 

Board commended its freedom of in- 
formation committee and endorsed plan 
for meeting of all news media with 
Pierre Salinger, presidential news sec- 
retary, and other government officials 
on equal access to news, which White 
House secretary said would be arranged 
at NAB's request. Other media, in- 
itially reluctant to participate, were re- 
ported now ready. 

Establishment of new legislative liai- 
son committee was approved to assist 
NAB government relations staff in ad- 
visory capacity. Group will work 
through Paul Comstock, recently ap- 
pointed vice president for government 
operations (see story page 34). 

Appointment of special committee to 
pass on building plans for new NAB 
headquarters was authorized by board. 
New association home will be construct- 
ed on recently-acquired lot adjacent to 
present building in Washington. 

Fall Conferences ■ Board approved 
present format of NAB fall conferences, 
to run IV2 days, preferably in metro- 
politan areas. Staff was authorized to 
arrange programs, dates and locations. 

Joint body approved report by Carle- 
ton D. Brown, WTVL Waterville, Me., 
chairman of membership committee, 
for establishment of 51 -member (one 
from each state and Puerto Rico) liai- 
son committee to ride herd on member- 
ship. 

Everett E. Revercomb was unani- 
mously re-elected secretary-treasurer of 
NAB. 

Resolution commending Commission- 



er T. A. M. Craven, who retires from 
FCC Jan. 31, for his long and distin- 
guished service in government, was 
approved. 

Judge Otis Dunagan, who presided at 
recent Billie Sol Estes trial in Texas and 
permitted live pickups from his court 
room by radio-tv, was applauded by 
board for his "forthright statements" in 
defense of equal access. 

NAB governing body concluded its 
session by giving standing applause to 
Joint Board Chairman Clair R. McCol- 
lough, president of Steinman stations, 
who concludes his second two-year term 
and, under existing bylaws, is not elig- 
ible for re-election. 

Forty-one of NAB's 43 directors at- 
tended week-long session in Phoenix. 
Absentees because of illness were Har- 
old Essex, WSJS Winston-Salem, and 
Julian F. Haas, KAGH Crossett, Ark. 

Before final joint board session Fri- 
day, radio board adopted recommenda- 
tion of code review board approving 
budget of $30,000 to double current 
monitoring activity, including log anal- 
ysis, for member stations. Spot checks 
will be made periodically for NAB 
members which, together with analysis 
of logs voluntarily submitted, would in- 
dicate to stations whether they are keep- 
ing within commercial limitations of 
radio code. 

Filings oppose plan 
for data inspection 

FCC-proposed rule to require licen- 
sees to maintain records of applications 
and other documents for public inspec- 
tion netted over 30 comments at Friday 
(Jan. 18) deadline (see story, page 62). 

NAB called rule unnecessary and said 
public has no real interest in noting ap- 
plications. Five state associations of 
broadcasters — Pennsylvania, North Car- 



Return bout 

Firm date has finally been set 
for Richard M. Nixon's long- 
touted first post-election guest 
shot on NBC-TV's Jack Paar 
Show (Fri., 10-11 p.m. EST). 
It's March 8 and will mark his 
first tv appearance since his fiery 
valedictory to politics after losing 
California governorship race last 
November. 



olina, Maine, Ohio, and Virginia — 
charged it would foster abuse of com- 
mission processes by persons not having 
legitimate interests and place more bur- 
dens on stations, particularly small 
ones. 

CBS told commission rule is too ex- 
tensive, more than the general public 
interest warrants. Definite stipulation 
should be made that rule does not mean 
stations have to keep library of applica- 
tions by other outlets owned by same 
licensee. Fisher, Wayland, Duvall & 
Southmayd, Washington law firm, 
agreed that rule is too extensive, said 
that station would have more than 25 
documents to keep on file. 

Home Entertainment 
files for stock sale 

Home Entertainment Co. of America 
Inc., planning to wire up Santa Monica, 
Calif., for subscription tv (Broadcast- 
ing, Dec. 10, 1962), has filed registra- 
tion with Securities & Exchange Com- 
mission to sell $2.3 million of stock to 
public. 

Home Entertainment plans to offer 
23,000, five-year, common stock pur- 
chase warrants (at $10 per share) in 
parent company, and 230,000 shares 
of common in subsidiary, Home Enter- 
tainment of Los Angeles Inc. 

SEC announcement indicates that 
after sale of new securities, Home En- 
tertainment of America will own 23.3% 
of Los Angeles subsidiary, and that 
public will own remainder, 76.7%. 
Public will have paid $10 per share, or 
$2.3 million, for this ownership. Par- 
ent company already has advanced Los 
Angeles unit $75,915, paying $1.08 
per share. 

Philco ch. 3 dropout 
agreeable to bureau 

FCC's Broadcast Bureau has recom- 
mended approval of NBC-Philco re- 
quest for withdrawal of Philco's appli- 
cation for ch. 3 in Philadelphia. But 
bureau is against any payment by NBC 
as reimbursement for Philco's expenses 
in prosecuting that application. 

Bureau said "serious doubts" about 
Philco's good faith in prosecuting ap- 
plication and "lack of showing" public 
interest would be served require dis- 
approval of payment. 

Two parties had sought payment of 
up to $550,000 by NBC to Philco 
(Broadcasting, Jan. 14). 

Staff says it can't believe that settle- 
ment reached in court case (Broad- 
casting, Jan. 7) "was not in any sense 

i more AT DEADLINE page 10 



BROADCASTING, January 21, 1963 



9 



WEEK'S HEADLINERS 



McAndrew honor 

William R. McAndrew, execu- 
tive vice president, NBC News, 
has been invested as Knight of 
Malta, one of highest honors be- 
stowed on Roman Catholic lay- 
men. Investiture in select order, 
numbering only 500 members in 
U. S., was conducted by Cardinal 
Francis Spellman, archbishop of 
Diocese of New York. 




Mr. Neuwirth Mr. Sias 



John Sias, national tv sales manager 
of Westinghouse Broadcasting Co. and 
former tv executive at Peters, Griffin, 
Woodward, joins Metro Broadcast Tv 
Sales, new Metromedia rep division, as 
vp and director. H. D. (Bud) Neuwirth, 
vp in charge of Metro Broadcast Sales, 
New York, since its formation in Feb- 
ruary 1962, named vp and director of 
Metro Broadcast Radio Sales. Appoint- 
ments were made as Metro Broadcast 
Sales was split into separate radio and 
tv units (see story, page 44). Mr. Sias 
has been with Westinghouse for past 
year and was associated with PGW on 
West Coast as vp. Mr. Neuwirth joined 
Metropolitan Broadcasting in March 
1960 as assistant to John W. Kluge, 
president and board chairman, and later 
promoted to director of sales for WIP- 
AM-FM Philadelphia. He was elected 
vp and director of radio sales for Met- 
ropolitan Broadcasting in 1961 and vp 
and director of new rep firm when it 
was formed. 

Paul Miller, president of Gannett 
newspapers and broadcasting stations, 
elected to succeed Benjamin M. Mc- 
Kelway, Washington Star editor, as 
president of Associated Press news 
service. Mr. Miller, former AP first 



consideration for Philco's agreement to 
withdraw its application." 

Broadcast Bureau said Philco's $150 
million suit against RCA was of far 
greater importance to Philco than its 
application for ch. 3, and added: "seri- 
ous question exists" as to whether ap- 
plication was merely device to enhance 
bargaining position in its court suit. 

Sterling denies FTC charge 

Sterling Drug Inc., maker of Bayer 
aspirin, issued statement Friday (Jan. 
18.) denying charge by FTC that its 
advertising misrepresents findings of 
clinical study of pain-relieving products 
(story page 48). Sterling declared its 
claims in advertisements are "true in 
fact," and said it was "confident" its 
position would be upheld. 



vp, is replaced in that position by 
Bernard H. Ridder Jr., publisher of 
St. Paul Dispatch and Pioneer Press. 
Prior to joining executive staff of Gan- 
nett newspapers in 1947, Mr. Miller 
had been chief of AP Washington bu- 
reau and assistant general manager. 
Gannett newspapers stations are 
WHEC-AM-TV Rochester, WINR- 
AM-TV Binghamton, WENY Elmira, 
all New York, and WDAN Danville, 
III. Resignation of Mr. McKelway and 
election of new corporate officers was 
announced at AP's winter board meet- 
ing in Phoenix. 

Manny Reiner, vp in charge of inter- 
national operations for United Artists 
Television, named vp in charge of Four 
Star Television's newly formed foreign 
operations, effective Feb. 15. Mr. 
Reiner's first step will be to establish 
Four Star offices in key centers of 
world. He has been active in foreign 
sales of motion picture and tv films for 
20 years, and previously was with Tele- 
vision Programs of America and Samuel 
Goldwyn Productions. 




Bernard Kra- 
mer, vp and ac- 
count supervisor 
at Mogul, Wil- 
liams & Saylor, 
New York, elect- 
ed senior vp and 
member of board 
of directors. He 
also becomes a 
principal partner 



Mr. Kramer of agency. Mr. 

Kramer joined 
MW&S in 1956 as account supervisor 
and was elected vp in 1961. He is ac- 
count group head on Rayco Mfg. Div. 
of B. F. Goodrich Co. 



Study of newspapers 
urged by Salinger 

Pierre Salinger, news secretary to 
President, called on newspaper publish- 
ers and labor unions to empower group 
of impartial citizens to make "thorough- 
going" study of economics of news- 
paper business. He made suggestion in 
speech Friday night at Printing Week 
banquet in Philadelphia. 

Move should be made now — "before 
other cities and other newspapers go 
through the throes of this agony [news- 
paper strikes in New York and Cleve- 
land]." 

Referring to decline in number of 
newspapers and growth of one-news- 
paper cities, he said: 

"When you add to this the fact that 



in many of these cities the monopoly 
news operations also own key radio 
and television outlets in the same cities 
the problem of press centralization be- 
comes most apparent." 

Anderson seen heading 
Senate space committee 

Sen. Clinton P. Anderson (D-N. M.) 
is expected to emerge as chairman of 
Aeronautical & Space Sciences Com- 
mittee, replacing late Sen. Robert Kerr. 

Sen. Warren G. Magnuson (D- 
Wash.), chairman of Commerce Com- 
mittee, who had said he was interested 
in space post himself (Broadcasting, 
Jan. 14), would, with Georgia's Sen. 
Richard B. Russell, step aside. Sen. 
Anderson would then create two sub- 
committees: one on peaceful uses of 
space which Sen. Magnuson would 
head and another on military uses to be 
headed by Sen. Russell. 

FCC approves sale 
of KERN-AM-FM 

Sale of KERN-AM-FM Bakersfield, 
Calif., by McCIatchy Newspapers Inc. 
to Radio KERN Inc. for $145,000 has 
been approved by FCC. Radio KERN 
principals include Roger H. Stoner, 
former sales manager of KYA San 
Francisco, and J. Ward Wilkinson, Oak- 
land, Calif., advertising man. 

McCIatchy retains KFBK-AM-FM 
Sacramento, KMJ-AM-FM-TV Fresno, 
KBEE-AM-FM Modesto, all California, 
and KOH Reno, Nev. KERN, founded 
in 1932, operates fulltime on 1420 kc 
with I kw. It is CBS affiliate. KERN- 
FM went on air in 1948 and operates 
with 9.1 kw on 94.1 mc. 

One for all 

Julian Goodman, vp, NBC News, 
told broadcasters Friday (Jan. 18) that 
every radio and tv station in U. S. 
should have qualified news director. 
Addressing South Carolina Broadcasters 
Assn. meeting (earlier story page 74), 
Mr. Goodman said "a station with 
trustworthy, imaginative news coverage, 
both national and local, will attract 
enough additional listeners to make the 
add-cost economically worthwhile. . . ." 



For other personnel changes of the week see FATES & FORTUNES 



10 



BROADCASTING, January 21, 1963 



No.1 



in its time period- 
rating. ..share., .homes 
* 

Indianapolis, WISH-TV 

Monday to Friday, 6 to 7 pm 

ARB: November 1962 




No.1 



in its time period- 
rating... share... homes 
* 

Sacramento, KXTV 

Monday to Friday, 5:30 to 6:30 pm 



ARB: November 1962 




No.1 



in its time period— 
ra ting . . . share . . . homes 
* 

Birmingham, WBRC-TV 

Sunday, 5:30 to 6:30 pm 



ARB: November 1962 



No.1 



in its time period— 
rating . . . share . . . homes 
★ 

Btnghamton, WNBF-TV 

Tuesday, 7 to 8 pm 



ARB: November 1962 




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A calendar of important meetings and 
events in the field of communications 

•Indicates first or revised listing 
JANUARY 

Jan. 21 — Hollywood Ad Club luncheon meet- 
ing. Jack Izard, advertising manager, 
Chevrolet Div., General Motors, will receive 
plaque in recognition of the company's 
long history as a radio-tv advertiser. David 
Dortort, production head of Bonanza, spon- 
sored by Chevrolet on NBC-TV and Thomas 
W. Sarnoff, NBC's west coast vice president 
will speak, Hollywood Hotel. 

Jan. 21 — Deadline for comments to FCC 
rulemaking proposals to allow (1) joint 
use of auxiliary tv stations and microwave 
facilities of closed-circuit etv systems for 
transmitting on parttime and secondary 
basis to on-the-air etv stations and station 
to closed-circuit; and (2) make available 
1850-1990 mc band to etv for extended 
range, closed-circuit purposes. 

*Jan. 21-22— Center for the Study of Demo- 
cratic Institutions meeting, Americana Hotel. 
New York City. Newton N. Minow, FCC 
chairman, and Lord Francis-Williams. Brit- 
ish journalist, will speak Jan. 22 on "The 
Responsibilities of the Mass Media." William 
Benton, board chairman of Encyclopedia 
Britannica: Barry Bingham, editor of 
Louisville (Ky.) Courier-Journal, and Syl- 
vester (Pat) Weaver, chairman of McCann- 
Erickson, are the panelists, with Alicia 
Patterson, editor of Newsday, moderating. 

*Jan. 22 — Oklahoma Broadcasters Assn., 
Oklahoma Sheraton Hotel, Oklahoma City. 
NAB President LeRoy Collins will be prin- 
cipal speaker. 

Jan. 22 — Georgia Assn. of Broadcasters, 
board meeting. U. of Georgia, Athens. 

*Jan. 22-24 — Eighteenth annual Georgia 
Radio-TV Institute, co-sponsored by Georgia 
Assn. of Broadcasters and U. of Georgia, 
Athens. FCC Commissioner E. William 
Henry; Georgia Governor-elect Carl Sand- 
ers; Stephen Labunskl, WMCA New York; 
Maurie Webster, CBS Radio Spot Sales; 
Stephen Riddleberger, ABC owned radio 
stations; Edmund C. Bunker, president- 
elect, RAB; and John Mooney, WKGN 
Knoxville, are among participants. Sander 
Vanocur, NBC's White House correspondent, 
will be guest speaker for Di Gamma Kappa, 
U. of Georgia's professional broadcasting 
society. Mr. Vanocur's speech topic will be 
"Covering the White House and the Presi- 
dent." 

Jan. 23— Winter meeting of Colorado 
Broadcasters Assn., Hilton Hotel, Denver. 
Meeting includes a cocktail party and din- 
ner for members of the Colorado legislature. 

Jan. 23 — Colorado AP Broadcasters Assn., 
meeting. Hilton Hotel, Denver. AP assistant 
general manager Lou Kramp will address 
the session. Members will firm up plans for 
a news clinic for radio and tv newsmen. 

Jan. 23-24 — Nebraska Broadcasters Assn. 
convention. Hotel Cornhusker, Lincoln, Neb. 
NAB President LeRoy Collins will be prin- 
cipal speaker. 

Jan. 23-25 — Association Public Affairs Con- 
ference, for business leaders and members 
of trade and professional associations. 
Sheraton-Park Hotel, Washington, D. C. 
Program topics include "The Impact on 
Business by the 88th Congress," "Business 
and the Dept. of Justice" and "The Busi- 
nessman and Politics." 

Jan. 24 — Academy of Television Arts & 
Sciences, Hollywood chapter, meeting at 8 
p.m. at theatre of the Directors Guild of 
America. "Meet the Creative Team" session 
with the producers of Bonanza on deck. 

*Jan. 24 — Wisconsin Broadcasters Assn. an- 
nual meeting, Pfister Hotel, Milwaukee. 



DATEBOOK 



John E. McMillin, consultant on broadcast 
editorializing and former editor of Sponsor 
Magazine, will speak on "The Broadcaster's 
Role in Tomorrow's World." Other speakers 
include: W. B. Ryan, Blackburn & Co., 
Chicago, "The Why's and Wherefore's of 
Radio and Television Station Values," and 
Robert Radcliffe, Wheaton (111.) area di- 
rector of Radio Free Europe, "Radio Free 
Europe." 

Jan. 25 — Annual banquet of the Federal 
Communications Bar Assn., Cotillion Room, 
Sheraton-Park Hotel, Washington, D. C. 

Jan. 25 — AWRT Educational Foundation 
board of trustees meeting, Savoy-Hilton 
Hotel, New York City. 

*Jan. 25 — Arizona CATV Assn. meeting. 
Phoenix. 

Jan. 25-27 — American Women in Radio St 
Television board of directors meeting, 
Savoy-Hilton Hotel, New York City. 

Jan. 28 — FCC hearing on availability of 
local television programming in Omaha, 
Neb. Commissioner E. William Henry pre- 
siding. Site in Omaha to be announced. 

*Jan. 28 — Hollywood Ad Club, Shirtsleeves 
session on "Launching a New Product," 
Four advertising managers — James Badgett, 
Schick Safety Razor Co.; Richard Johnson. 
Carnation Co. Instant Products Div.; Jack 
Kerr, U. S. Borax & Chemical Co., and 
Jack Jones, Mattel, will describe their ex- 
periences in introducing new products. Phil 
Hillman of Carson/Roberts, Los Angeles, 
will serve as moderator. Hollywood Roose- 
velt Hotel, 12 noon. 

Jan. 29-March 3 — Award winning examples 
of western editorial and advertising art, 
selected by Art Directors Club of Let 
Angeles in 18th annual competition, on 
exhibit at Museum of Science & Industry, 
Exposition Park, Los Angeles. 

Jan. 30-Feb. 2 — National Winter Conven- 
tion on Military Electronics, Ambassador 
Hotel, Los Angeles. The convention is co- 
sponsored by the Los Angeles section of 
Institute of Radio Engineers and the Na- 
tional Professional Group on Military Elec- 
tronics. General Bernard A. Schriever, com- 
mander of the U. S. Air Force Systems 
Command, and Major General Stuart S. 
Hoff, commander of U. S. Army Electronics 
Command, will be principal speakers. 

Jan. 31 — Deadline for nominations to 
Radio Hall of Fame by those in broadcast- 
ing as well as public. Address: American 
College of Radio Arts, Crafts & Sciences, 
Conrad Hilton Hotel, Chicago 5. 

Jan. 31 — Deadline for comments to FCC 
proposals of Jan. 21 (above). 

Jan. 31 — Minnesota AP Broadcasters Assn. 
annual meeting, Minnesota Press Club, Min- 
neapolis. Chairmen of Minnesota Demo- 
cratic and Republican parties will speak on 
the 1962 gubernatorial election and its news 
coverage, and will answer questions in an 
open forum. 

FEBRUARY 

Feb. 1— Deadline for entries in National 
Safety Council's annual Public Interest 
Award contest to public information media. 
Entries should be sent to National Safety 
Council, 425 N. Michigan Ave., Chicago 11, 
on official entry blanks available from 
same address. 

Feb. 1-2— Radio-Tv News Short Course, 
U. of Minnesota, Minneapolis. Sponsored 
by the university's School of Journalism 
and the Northwest Radio-Tv News Assn., 
the affair will include separate radio and 
tv news workshops, a series of presenta- 
tions by Time-Life Broadcast Div., and the 
annual NRTNA banquet and news awards 
presentations. Hedley Donovan, chief edi- 
torial executive. Time Magazine, will be 
banquet speaker Feb. 1. Other speakers 
include: John W. (Bill) Roberts, chief of 



BROADCASTING, January 21, 1963 



Pin a rose on us! 

A rating rose, that is, from the famed 
Tournament of Roses Parade. You might 
even say eight roses because, for the 
past eight consecutive years, the 
people of Los Angeles have made 
it clear that when a choice is 
available, they prefer KTTV's 
coverage of this breath-taking 
spectacle. This year, as an example 
20% more television homes were watching 
KTTV than the combined audiences of all 
other stations covering the Rose Parade.* 
When important events happen in Southern California 
sports. .. human interest. ..tragedy. ..spectacle, the 
people of Los Angeles depend on KTTV for live 
on-the-scene television coverage. At the 1962 
Los Angeles County Fair, California Research 
Bureau asked over 950 people, "If you were 
to hear of any event of an unusual nature occurrin g 




in Los An g eles , such as a train wreck , a ma j or flood 
disaster , fires , etc. , which television channel would 
be most apt to have cameras live on-the-scene 
to televise the situation as it ha p pens? " 57.9% 
of the respondents indicated KTTV. 
The next highest station garnered 
but a 15.5%. So you're missing 
a great sales bet if you are not on KTTV, 
the people's choice in the Los Angeles 
market, Check with your KTTV man in 
New York, Chicago, San Francisco or 
Los Angeles for choice selling availabilities. 



♦Jan. 1, '63 ARB 
10:00/10:30 A.M. 
STATION RATING 
KTTV: 24.0 
NET: 10.0 
NET: 7.0 
IND: 3.0 




LOS ANGELES 






John McGowan, ol Peters, Griffin, Woodward, gives Bruce the "club hat " 



Bruce Curtis, of Leo Burnett, joins the Tricorn Club 

Membership in the Tricorn Club separates the men from the boys when it comes 
to market savvy. Bruce got tapped by correctly answering these two profound 
questions: (1) What is the Tricorn Market? (2) What is North Carolina's No. 1 
metropolitan market in population, households and retail sales? In case you're 
pining to make this elite fraternity, the answer to both questions is the combined 
three-city "tricorn": Winston-Salem, Greensboro, High Point. You'll pass magna 
cum laude if you also know North Carolina is our 12th state in population. So — 
what does knowing the No. 1 market in the No. 12 state add up to? A sure sales 
scoop for clients. Maybe a raise from the boss. At the least, an official hat from 
the Tricorn Club. 

Source: U S, Census 




United Press International news produces! 




14 (DATEBOOK) 



the Time-Life Broadcast News Bureau, 
Washington, D. C; Pat Higgins, news di- 
rector of KOGO San Diego; Robert F. 
Gamble, WFBM Indianapolis, and Sheldon 
Peterson, WTCN Minneapolis. 

Feb. 1 — UPI Broadcasters of Massachu- 
setts annual Tom Phillips Awards Dinner, 
Nick's Restaurant, Boston. James Allen of 
WBZ-TV Boston, presiding. Annual elec- 
tion of officers also scheduled. 

*Feb. 4 — Reply comments due on FCC pro- 
posed rulemaking to require all applicants, 
permittees and licensees to keep file for 
public inspection of all broadcast appli- 
cations. 

*Feb. 4 — Hollywood Ad Club and Los 
Angeles Advertising Women, joint luncheon 
at Hotel Roosevelt, honoring Lucille Ball, 
commedienne and president, Desilu Pro- 
ductions. Elliott Lewis, producer of the 
Lucy show, will also speak. 

*Feb. 5-6 — Fifth annual midwinter confer- 
ence sponsored by Advertising Federation 
of America and Advertising Assn. of the 
West, Statler-Hilton, Washington. Legisla- 
tive roundup will include speakers from 
government and business. 

*Feb. 6-7 — Seventh annual legislative din- 
ner and mid-winter convention, Michigan 
Assn. of Broadcasters, Jack Tar Hotel, 
Lansing. 

*Feb. 7-8 — Public Service Institute spon- 
sored by NAB in cooperation with American 
U., American U. Communications Center, 
Washington, D. C. 

*Feb. 9 — Annual awards dinners of the Di- 
rectors Guild of America will be held 
simultaneously in Hollywood and New York. 
West Coast affair will take place at the 
International Ballroom of the Beverly 
Hilton Hotel; Eastern function at the Star- 
light Roof of the Waldorf Astoria Hotel. 
Highlights of the evening will be outstand- 
ing directorial achievement for motion pic- 
tures to be announced at the Hollywood 
dinner with similar awards for television 
at the eastern function. 

Feb. 9-10 — Texas Assn. of Broadcasters 
spring convention in Austin at Commodore 
Perry Hotel. 

*Feb. 11— FCC continues NBC-Philco hear- 
ings. 

Feb. 11-13 — Electronic Sales-Marketing 
Assn. first annual convention, Americana 
Hotel, New York City. A. D. Adams, vice 
president and general manager of New 
York office of Burton Brown Adv., will be 
convention chairman. For convention appli- 
cations and more details, industry mem- 
bers are asked to contact Alex White, 
ESMA executive director, P. O. Box 1, 
Bellerose, L. I., N. Y. 

*Feb. 14-15— British Columbia Assn. of 
Broadcasters annual convention, Empress 
Hotel, Victoria, B.C. 

*Feb. 14-15 — Winter meeting, board of di- 
rectors, National Community Television 
Assn. To be preceded by meetings of re- 
search and development council, Feb. 12- 
13, and NCTA executive committee, Feb. 13. 
Royal Orleans Hotel, New Orleans. 

*Feb. 14-16 — Mutual Advertising Agency 
Network meeting, Royal Orleans Hotel, 
New Orleans, La. Those interested in at- 
tending should write to the executive sec- 
retary of the MAAN. A. J. Copeland, c/o 
Mandabach & Simms, 20 North Wacker 
Drive, Chicago 6. 

•Feb. 15 — Western States Advertising Agen- 
cies Assn., "Advertising Citizen of the Year" 
award luncheon, Ambassador, Los Angeles. 

♦Feb. 15 — Comments are due on FCC's pro- 
posed fm allocations table. 

*Feb. 15 — Entries due for fourth annual 
American Tv Commercials Festival. Entries, 
accompanied by $20 entry fee, should be 
addressed to Wallace A. Ross, American 
Tv Commercials Festival, 40 E. 49th St., 
New York 17. 

*Feb. 15 — Academy of Television Arts & 

BROADCASTING, January 21, 1963 



The wonderful world of glop 

Sink corrosion test samples in shallow 
sea water for a few months, and this is 
what comes back up with them. Glop. 
This test rack, encrusted with barnacles 
and other sea life, has just been pulled 
from salt water at Harbor Island, North 
Carolina, one of the places where U. S. 
Steel is trying to find out as much as 
possible about corrosion. Of course, glop 



is only one corrosive influence steel may 
have to withstand in service. So, we 
have acres of test racks all over the 
country, exposing samples of steels used 
in metalworking to rural, industrial, 
and marine atmospheres and to natural 
waters. We also have samples built into 
structures, pipelines, and process 
vessels. We perch architectural steels 
on rooftops and hang muffler steels un- 



BROADCASTING, January 21, 1963 



der automobiles. Since we started our 
program 33 years ago, we've tested over 
64,000 steel samples. Today, U. S. Steel 
does more corrosion research and offers 
a larger number of corrosion-resistant 
steels than any other steelmaker. The 
more corrosion problems we can solve 
for American industry, the healthier our 
economy will be. America grows with 
steel. USS is a registered trademark. 



United States Steel 




15 



KELO-LAND TV makes 

Sioux Falls 
7th market in 
the West 

IN TV HOMES DELIVERED BY CBS 

Portland " ^$£3$ SIOUX 'fXl 

fA--. ' ■ ■ A FALLS/ 

I* San Francisco • - • . .•.'./-<^'. J ;?c.' 

Kansas City • N' 
Angeles .„ ... ,f 

[«? Dallas-Fort Worth* ?£0& 
tSTlRi Houston 



Among all the market strongholds 
west of the Mississippi River, only 
a half dozen other CBS stations 
deliver your sales message to a 
larger audience than does KELO- 
tv SIOUX FALLS.* How does 
KELO-LAND TV elevate Sioux 
Falls into this top tier of major 
markets? Through three strategi- 
cally placed transmitters operating 
as one station. Your sales message 
gets major station coverage of 
Sioux Falls' entire KELO-LAND 
103 County Market — simultaneous- 
ly, completely, efficiently. Only 
KELO-tv makes this the mighty, 
natural market it is. Only KELO- 
tv can deliver it to the advertiser. 

*ARB March '62—6:30 p.m. to 10 p.m. 
Sun. thru Sat., Avg. Quarter-Hour. 




LAND 



KELO-tv SIOUX FALLS, S.D.; and interconnected 
KDLO-tv and KPLO-tv 



JOE FLOYD, President 
Evans Nord, Exec. Vice Pres. 
& Cen. Mgr. 

Larry Bentson, Vice-Pres. 




Represented by H-R 

in Minneapolis by 
Wayne Evans 



Sciences annual ball, Cocoanut Grove, Hotel 
Ambassador, Los Angeles. 

Feb. 16— Deadline for entries for 1963 Ohio 
State Awards of Ohio State U. They should 
be sent to Ray Stanley, acting director, 
Institute for Education by Radio-Television, 
Ohio State U., Columbus, Ohio. Awards 
are for best productions in field of educa- 
tional broadcasting. 

*Feb. 16 — Annual dinner meeting of Mid- 
Western Advertising Women in Chicago. 
Earl Holliman, star of Wide Country series, 
plans to attend meeting to accept award 
of "television's man of the year" made by 
group. 

*Feb. 21-23— Western Radio & Television 
Assn., 16th annual conference on the edu- 
cational use of television, Ambassador Hotel, 
Los Angeles. 

Feb. 25 — Third annual Mike Award ban- 
quet of Broadcast Pioneers, Imperial Ball- 
room, Americana Hotel, New York City. 
Cocktails at 6:30 p.m. in the Versailles 
Ballroom; dinner at 7:30 p.m. in the Im- 
perial Ballroom. 

Feb. 26 — Third annual International Broad- 
casting Awards formal presentation dinner, 
Hollywood Palladium. 

*Feb. 26-27 — NAB Conference of the state 
association presidents, Shoreham Hotel, 
Washington, D. C. 

*Feb. 27-March 1 — Western Assn. of Broad- 
casters Engineers, division meeting, Mc- 
Donald Hotel, Edmonton, Alta. 

"Feb. 28 — Academy of Television Arts & 
Sciences, Hollywood chapter, 8 p.m., "Meet 
the Creative Team" session with the pro- 
ducers of The Eleventh Hour. Place to be 
announced. 

MARCH 

*March 6 — International Radio & Television 
Society banquet, Waldorf-Astoria Hotel, 
New York. 

*March 6 — Assn. of National Advertisers 
workshop on tv advertising. Waldorf- 
Astoria Hotel, New York. 

*March 13-15 — Audio Engineering Society's 
West Coast spring convention, Hollywood 
Roosevelt Hotel, Los Angeles. Fm stereo 
broadcasting, disc recording and reproduc- 
tion, microphones and earphones and audio 
applications in the space age are among 
topics to be dealt with in technical papers. 

March 15 — Spring meeting of Louisiana 
Assn. of Broadcasters. Place to be an- 
nounced. 

*March 15 — Deadline for comments on FCC 
proposed rulemaking to allow daytime sta- 
tions to go on the air at 6 a.m. or sunrise, 
whichever is earlier. 

♦March 15-16 — Institute of Electrical & Elec- 
tronic Engineers, Pacific computer confer- 
ence, California Institute of Technology. 

♦March 18 — Reply comments to FCC's pro- 
posed fm allocations table. 

*March 20-23 — Spring conference of Elec- 
tronic Industries Assn., Statler-Hilton Hotel, 
Washington, D. C. To be preceded by a 
symposium on "The European Electronics 
Market," featuring talks by authorities on 
overseas business development, on March 19. 

March 21-22 — Second annual Collegiate 
Broadcasters Conference, sponsored by In- 
ternational Radio & Television Society. 
Hotel Park-Sheraton, New York. 

"March 22-23 — Spring convention of Arkan- 
sas Broadcasters Assn., Sam Peck Hotel, 
Little Rock. 

March 23 — Annual national convention of 
Intercollegiate Broadcasting System, New 
York University. 

*March 25-28— Institute of Electrical & Elec- 
tronics Engineers, convention, New York 
Coliseum and Waldorf-Astoria Hotel. 



Broadcasting Publications Inc. 

President Sol Taishoff 

Vice President Maury Long 

Vice President Edwin H. James 

Secretary ,_ H. H. Tash 

Treasurer i. . . B. T. Taishoff 

Comptroller ..Irving C. Miller 

Asst. Sec.-Treas. rr'. . .Lawrence B. Taishoff,. 

BROADCASTING 

THE BUSINESSWEEK!. Y OF TELEVISION AND RADIO 

Executive and publication headquarters: 
Broadcasting-Telecasting Bldg., 1735 DeSales 
St., N.W., Washington 6, D. C. Telephone 
Metropolitan 8-1022. 

Editor and Publisher 
Sol Taishoff 

Editorial 

Vice President and Executive Editor 
Edwin H. James 

Editorial Director (New York) 
Rufus Crater 

Managing Editor 
Art King 

Senior Editors: J. Frank Beatty, Bruce 
Robertson (Hollywood), Frederick M. Fitz- 
gerald, Earl B. Abrams, Lawrence Christo- 
pher (Chicago), Dawson Nail; Executive 
Copy Editor: Harold Hopkins; Associate 
Editors: George Darlington, Leonard Zeiden- 
berg; Staff Writers: Sid Booth, Gary Camp- 
bell, Jim deBettencourt, Larry Michie; Edi- 
torial Assistants: Elizabeth Meyer, Chuck 
Shaffer, Rosemarie Studer, Nancy K. Yane; 
Secretary to the Publisher: Gladys Hall. 

Business 

Vice President and General Manager 
Maury Long 

Vice President and Sales Manager 
Winfield R. Levi (New York) 

Assistant Publisher 
Lawrence B. Taishoff 

Southern Sales Manager: Ed Sellers; Pro- 
duction Manager: George L. Dant; Traffic 
Manager: Harry Stevens; Classified Adver- 
tising: Dave Lambert; Advertising Assist- 
ants: Robert Sandor, Carol Ann Jenkins, 
Terry Steel, Joyce Zimmerman: Sichttahy 
to the General Manager: Doris Kelly. 

Comptroller: Irving C. Miller; Assistant 
Auditor: Eunice Weston. 

Publications and Circulation 

Director of Publications 
John P. Cosgrove 
Circulation Manager: Frank N. Gentile; 
Circulation Assistants: David Cusick, Chris- 
tine Harageones, Edith Liu, Burgess Hess, 
James E. O'Leary, German Rojas, Eugene 
Sheskin. 

Bureaus 

New York: 444 Madison Ave., Zone 22, Plaza 
5-8354. 

Editorial Director: Rufus Crater; Bureau 
News Manager: David W. Berlyn; Associate 
Editor: Rocco Famighetti; Staff Writers : 
John Gardiner, Diane Halbert, Larry Litt- 
man; Assistant: Frances Bonovitch. 
Vice President and Sales Manager: Winfield 
R. Levi; Institutional Sales Manager: Elea- 
nor R. Manning; Advertising Representatives : 
Don Kuyk, Syd Abel; Advertising Assistant: 
Ellen Reilly. 

Chicago: 360 N. Michigan Ave., Zone 1. 
Central 6-4115. 

Senior Editor: Lawrence Christopher; Mid- 
west Sales Manager: Warren W. Middle ton, 
Assistant: Barbara Kolar. 
Hollywood: 6253 Hollywood Blvd., Zone 28, 
Hollywood 3-3148. 

Senior Editor: Bruce Robertson; Western 
Sales Manager: Bill Merritt; Assistant: Vir- 
ginia Strieker. 

Toronto: 11 Burton Road, Zone 10, Hudson 
9-2694. Correspondent: James Montagnes. 



Broadcasting* Magazine was founded in 1931 
by Broadcasting Publications Inc., using the 
title, Broadcasting* — The News Magazine of 
the Fifth Estate. Broadcast Advertising* 
was acquired in 1932, Broadcast Reporter in 
1933 and Telecast* in 1953. Broadcasttng- 
Telecastdjg* was introduced in 1946. 

•Reg. U. S. Patent Office 
Copyright 1963 : Broadcasting Publications Inc. 



18 (DATEBOOK) 



BROADCASTING, January 21, 1963 



If you lived in San Francisco. . . 



»•»» ■» { t *¥ »» !rk i. 

u n i k j i. • v • • vw ki I.*! fnaf 
u fek ll it it Li u m si gj is 

'A* *1 UAk" fci. u fefe BL U U. U 
V* .U.U \h »* ;* fcSr>» W fc« 





. . .yow V/ 6e sold on KRON-TV 




The Embassy of Turkey 

His Excellency Turgut Menemencioglu, 
Ambassador of Turkey to the United States, 
and Madame Menemencioglu, in the 
solarium of the Embassy . . . 
another in the WTOP-TV series 
on the Washington diplomatic scene. 




Represented by TvAR 

POST- NEWSWEEK 
STATIONS a division of 

THE WASHINGTON POST COMPANY 



Photograph by Fred Maroon 




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Only one shipping service delivers overnight . . . anywhere in the USA 

Air Express is the faster way of sending and obtaining things 
by air . . . from anywhere to anywhere in the USA. 

Only Air Express has scheduled service between 2,500 air- 
port cities ... plus scheduled surface express connections with 
another 21,000 off airline cities. 

And Air Express shipments have official priority with all 38 

AIR EXPRESS 

DIVISION 



scheduled airlines — first cargo aboard after air mail. 13,000 
REA Express trucks speed door-to-door pick-up and delivery. 

Cost? Less than you think. For example, 10 lbs. travels 1,000 
miles for only $5.06. 

Specify Air Express always — for shipping or receiving. Call 
your REA Express office for Air Express service. 




OPEN MIKE ® 



The 1963 Yearbook 

editor: Your 1963 Broadcasting 
Yearbook looks great, and is great to 
locate key people in radio and tv, and 
also the important facts and figures we 
here must have instantly. It is truly the 
"one-book library of television and 
radio information." — Paul Arnold, 
radio-tv promotion director, Hearst 
Magazines, New York. 

editor: It (the Yearbook) came . . . 
I saw (the Yearbook) . . . and it (the 
Yearbook) conquered me. How you 
do it (the Yearbook) I'll never know. 
What it (the Yearbook) does for me 
is too long for one letter. 

Congratulations for making it (the 
Yearbook) the favored book of the 
trade. And, thanks to the information 
in it (the Yearbook) , things look great 
for '63. — William Mockbee, vice pres- 
ident, Doug Bailey Advertising Inc., 
Rockville, Md. 

[The 1963 Broadcasting Yearbook issue, the 
one-book library of television and radio 
information, is now being distributed. Cop- 
ies of this 632-page reference work are 
available at $5 each.] 

FCC-NAB conference 

editor: congratulations on excel- 
lent REPORTING OF FCC-AM ALLOCA- 
TION CONFERENCE [LEAD STORY, JAN. 
14]. WE APPRECIATE BROADCASTING'S 
EDITORIAL SUPPORT FOR OUR RADIO DE- 
VELOPMENT COMMITTEE RECOMMENDA- 
TIONS. GEORGE C. HATCH, KALL SALT 

LAKE CITY, CHAIRMAN, NAB RADIO DE- 
VELOPMENT COMMITTEE. 

editor: Overpopulation is not the fault 
of the industry as a whole. Indeed, the 
NAB had no authority. By hortatory 
activity it could have attempted to per- 
suade the commission to adopt a studi- 
ous and well considered approach. 

Historically, responsibility lies with 
the commission. Fifteen years ago at 
the NAB meeting, I chided the commis- 
sion for a couple of unwarranted grants 
and warned of the ultimate result if the 
practice were continued. In simple 
terms, these fowls have come home to 
roost. Loss of money is bad. The re- 
sultant degradation of service is worse. 

Tertiary alleviatives are of little avail. 
You cannot cure a fatal illness with an 
aspirin tablet. You must either operate 
and make excisions or leave them to 
suffer. — James Lawrence Fly, Daytona 
Beach, Fla. 

[Mr. Fly was chairman of the FCC from 
Sept. 1, 1939, to Nov. 13, 1944.] 

Attentive audience 

editor: During a weight-losing effort 
before the holiday season (lost 27 
pounds!) I developed an original exer- 
cise which I think the tv industry should 

BROADCASTING, January 21, 1963 




W|4 



107© 




LEADS IN 
SERVICE 



LEADS IN 
AUDIENCE 



WIBC . . . 1070 on your dial! This means many 
things to many people . . . 228 weekly news reports 
plus consistent editorials and news feature presenta- 
tions such as "Telescope". . . the 11% hours each 
week that WIBC carries farm programs and the 10 
hours of religious broadcasts . . . WIBC's sports cov- 
erage and top-rated music and announcers . . . traffic 
and school closing information during foul weather 
periods. In brief it means a good friend and 
neighbor. 

WIBC has worked hard for 25 years to gain the re- 
spect and loyalty of Indianapolis and Indiana resi- 
dents. Audience surveys indicate that this extra 
effort has gained for WIBC the largest audience 
morning, afternoon and evening in Indianapolis 
and Indiana.* WIBC's efforts have been rewarded 
and those rewards are available to you . . . the 
national advertiser. 

*Pulse Indianapolis and 46-County Area Survey, October, 1962. 
C. E. Hooper, Inc., July, 1962. 



2835 N. Illinois Street 
Indianapolis 8, Indiana 



50,000 
WATTS 



WIBC 



The Friendly Voice of Indiana 



JOHN BLAIR & COMPANY 

National Representative 



WIBC IS A MEMBER OF 
THE BLAIR GROUP PLAN 



23 




A man with 

both feet 

on the ground 

a solid, wide-awake, "get-ahead- 
in-business" kind of man, keeps his 
eyes open for information he can 
use on the job ... for facts that will 
help him (or his company) perform 
better, faster, more efficiently, more 
profitably. He knows, from constant 
observation, that the ad pages of 
his business-paper are a prime 
source of this information. 

Issue after issue, there's nothing else 
in print so packed with news, ideas, 
information — facts calculated to 
keep you and your business growing. 

Of course, by helping you, advertisers 
help themselves. The fact is: 
advertising in businesspapers 
means business for you— and 
for the advertiser. 

m # 

WM^M BROADCASTING 

THE BUSINESSWEEKLY OF TELEVISION AND P/vmo 



be particularly interested in publicizing: 
Sit in a comfortable chair and watch 
tv. Every time a commercial comes on 
lift both feet from the floor and hold 
them in the air for duration of the 
commercial. This is doubly effective: 
it not only strengthens the abdominal 
muscles, but also keeps you away from 
the refrigerator during commercials. 

Added benefit: It guarantees an audi- 
ence for all commercials. The only dis- 
advantage: It makes commercials seem 
doubly long. . . . — Verl Bratton, broad- 
casting station management consultant, 
Colorado Springs, Colo. 

Clarification 

editor: A little item concerning the 
translator situation out at Clyde, Kan., 
[Government, Ian. 7], I think, bears a 
little explanation. 

Back a couple of years ago, before 
the commission adopted its present rules 
on translators, we responded to a re- 
quest from the folks at Clyde and 
agreed to donate $500 toward construc- 
tion of a translator to cost around 
$1,500. They proceeded to raise their 
money and file an application, but by 
the time it was granted, the commission 
had adopted the new rules concerning 
translators. They then asked us for the 
$500 after they received their license. 
We tried to explain the new rules to 
them . . . that although we would like 
to contribute, we could not do so. 

As a last resort, we suggested they 
ask the commission for a waiver. . . . 
Apparently the commission considered 
this point as indicated by the dissenting 
votes of Chairman Minow and Com- 
missioner Hyde. . . . — Thad M. Sand- 
strom, general manager, WIBW-AM- 
FM-TV Topeka. 

Sound argument 

editor: Re the letter of Ralph T. Win- 
quist about modulating in accordance 
with Fletcher-Munson curve [Open 
Mike, Ian. 7], how could this be ac- 
complished? 

The curves state that as level in a 
loudspeaker or earphones is reduced, 
the apparent reduction is greater at 
the extremely high and extremely low 
frequencies. Unless there were some 
way to guarantee that all receivers 
would play always at the same level, 
modulation in accordance with the 
curves would be self-defeating! 

Since there is no way to electronical- 
ly detect the difference in program con- 
tent and commercials as to loudness, it 
would appear that Mr. Rex Howell is 
right in his comment that the FCC is 
really saying it doesn't like commercials 
delivered in a certain manner of speech. 

Because of the widespread use of 



AGC and peak limiters in am stations, 
I think most stations couldn't play 
commercials louder than regular pro- 
gramming if they tried to . . . Tv? 
That is another matter. — Gene Bardo, 
chief engineer, WGGG Gainesville, Fla. 

Radio as news medium 

editor: In the past few weeks I have 
heard numerous mentions of the New 
York City newspaper strike on various 
tv programs. Invariably the performer 
has lamented the loss of newspaper 
service and has stated that without 
newspapers the public does not have 
access to full coverage of news events. . . 

If these performers feel they are not 
getting adequate news service they 
should be advised to turn on their 
radios. . . . During the recent Cuban 
crisis ... we were as much as 24 hours 
ahead of published newspaper stories, 
8 to 12 hours ahead of tv coverage . . . 
and we maintained an edge ahead of 
our radio competitor. . . . 

Television producers seem to have 
an affinity for promoting one of their 
prime competitors, newspapers. . . . Yet, 
. . . the average radio newsman, local or 
network, covers more news stories in 
a more exciting environment than any 
newspaper reporter I ever knew. . . . 
— Jon A. Holiday, president, WA1R 
Winston-Salem, N.C. 

WDBS alumni 

editor: In deference to the pioneering 
gentlemen with whom I worked 
( WDBS-Dartmouth Broadcasting) back 
in 1941 and 1946-48, may I say that 
your story about WDCR, "the station 
which has been on the air since 1958" 
[Media, Jan. 7] creates an impression 
that omits WDBS. 

. . . We were one-tenth of the present 
staff (in all respects, I'm sure) . . . but 
history should not leave out WDBS 
from your pages, for many an old grad 
is still in advertising. — Gene Wilkin, 
general manager, WGAN-AM-FM-TV 
Portland, Me. 

'Hats off to FCC 

editor: Most of us feel that the deci- 
sion of the FCC to freeze all am grants 
temporarily was a wise and sound de- 
cision. Our only regret ... is that it 
did not go into effect in the 1940s. 

Some areas in the country today are 
more populated with radio stations than 
the area has citizens, causing the media 
to resort to screaming, gimmick com- 
mercials just to prove they are first in 
the area. To the commission, I say 
"Hats off, and clean it up!" — Brooks 
Russell, vice president & general man- 
ager, WESR Tasley, Va. 



24 (OPEN MIKE) 



BROADCASTING, January 21, 1963 




— Voes a big job for our members" 

says NORMAN E. CASH, President, TV Bureau 



"Since we have an RCA TV Tape Recorder, sales managers 
of stations can go before their TV Cameras and tape reviews 
of their programs, personalities and opportunities— then send 
them here for playback before reps and prospective adver- 
tisers. Our conference room with closed circuit facilities can 
be used to present sales pitches with the impact of TV itself. 
As a result, one station made a $30,000 sale . . . one rep's 
sales totaled $150,000 ... a station group sold $65,000 worth 
of television ... all through our RCA TV Tape Recorder." 



You're really shooting for sales when you use RCA Taping 
equipment. With RCA, you get superb picture quality and 
outstanding operating convenience, in a completely matched 
line of equipment, for finest all around performance. Regard- 
less of what model you choose, you know that it is backed by 
superior engineering and service. Call the RCA Broadcast 
Representative with complete confidence. Or write RCA Broad- 
cast and Television Equipment, Dept. RC-22, Building 15-5, 
Camden, New Jersey. 




The Most Trusted Name in Television 



MONDAY MEMO 



from MARVIN COLE, Cole Fischer Rogow Inc. and CandyGram Inc. 



From the start, the product and tv seemed made for each other 



A certain resourceful magazine repre- 
sentative had been trying to get an 
audience with Arthur Fischer, head of 
Cole Fischer Rogow Inc., New York 
office, but was unsuccessful in piercing 
the sheltering armour of his protective 
secretary. As a last resort to get 
through to him, this rep sent Fischer a 
message via a Western Union Candy- 
Gram and bet him that he could sell 
him space in his publication if he sub- 
mitted to a presentation. Otherwise, the 
rep stated, he would eat the Candy- 
Gram's cardboard box. He got the 
interview and made the sale. 

This was Fischer's first exposure to 
CandyGram. He recognized its tre- 
mendous potentialities as a door-opener, 
sales clincher, vote-getter, and as the 
sweetest, swiftest gift by wire. The 
more he thought about CandyGram, 
the more amazed he became that he 
had never previously heard of it. He 
couldn't comprehend how anyone could 
possibly have kept this the nation's top 
secret. Accordingly, he made a pitch 
to the owners of CandyGram for the 
account, with ... of all things ... a 
CandyGram! He got the account. 

A little research into the history of 
CandyGram revealed that it was only 
three years old and its past advertising 
had been almost exclusively in print, 
with very little effect. We decided to 
switch to tv. 

A Theory and a Test ■ The change 
was dictated by the uniqueness of 
CandyGram — a new product that is 
more than merely a box of candy plus 
a telegram. The fusion of this edible 
product with a communication service 
produces a catalyst resulting in a most 
exciting gift message. Television seemed 
ideally equipped to project Candy- 
Gram's sales message. 

To test this theory, we proceeded 
with caution, by first buying four spots 
on a late movie in the Los Angeles 
market. Before the movie was half 
over the telephone switchboards in all 
Western Union offices within a radius 
of 50 miles of L.A. lit up like Christmas 
trees. The unprepared night shifts 
found it almost impossible to cope with 
the sudden flood of CandyGram orders. 
A pleasantly alarmed district manager 
for Western Union aroused me from a 
peaceful slumber — I'd fallen asleep 
while watching this old movie — and 
anxiously inquired about the cause of 
this unusual spurt of CandyGrams. The 
events of that night determined the 
formula and set the future course of 
CandyGram's advertising program. I 
felt that we were now definitely on the 
right track. 

26 



Instead of clear and easy sailing 
ahead, it was soon brought to my 
attention that CandyGram's prior costly 
advertising errors, together with other 
injudicious business transactions, had 
put the company in a precarious finan- 
cial situation. Internal executive fric- 
tion was also hampering the progress 
of the business, and on top of that, a 
substantial payment on a long-term debt 
was due soon and threatened the very 
life of the organization. The exposure 
CandyGram needed on tv was costly 
and the company was short of cash. 

Other Problems ■ I was called in to 
solve the company's financial problems 
and also to act as mediator of its in- 
ternal problems. On previous occasions 
I have allowed myself to be talked into 
the role of peacemaker and found it 
time consuming and nerve-racking. But 
I did want to salvage this account for 
our firm, so I agreed to become involved 
in this phase of CandyGram's affairs. 

As I viewed the situation, it was ob- 
vious that CandyGram suffered from 
under-capitalization and over-misman- 
agement. For immediate relief, an 
amicable solution to CandyGram's prob- 
lems was proposed. It entailed a mod- 
est contribution by all the stockholders 
to support the capital structure of the 
corporation. That plan was stymied by 
certain dissident stockholders and a 
battle for control ensued. 

Since drastic action was indicated, I 
made a few phone calls to friends, who 
agreed to back me financially in the 
contest. I appeared before the board 
of directors and offered to put the 
needed funds into the corporation in 
exchange for a controlling interest. The 
struggle for control became even more 
intensified from that point on and con- 
tinued right down to the finish line, 
when Western Union's representative 
on the board cast the deciding vote for 



our plan. That was Feb. 1, 1962. 

Tv to the Rescue ■ Seven days later 
a new Valentine's Day tv commercial 
had been produced and was actually 
being viewed in seven principal mar- 
kets. The result — the biggest week in 
CandyGram's history! Business tripled 
and 10 cities ran out of candy. 

After 30 days, CandyGram experi- 
enced its first month "out of the red." 
For Easter, CandyGram went on 28 
television stations with a commercial 
featuring an animated bunny in an 
Easter bonnet munching a CandyGram. 
The result — on Easter Sunday, two 
officers of the corporation found them- 
selves trucking cases from the candy 
supplier to Western Union offices which 
were screaming for more CandyGrams. 

Last Mother's Day, CandyGram had 
to cut back on its anticipated television 
appropriation because the supply of 
candy on hand could not keep up with 
the demand. 

Now CandyGram is feeling growing 
pains. Production of quality candy in 
volume is the main problem. Western 
Union's standards specify that only the 
finest quality of kitchen-fresh choco- 
lates may go into a CandyGram. To 
obtain the necessary quantity produc- 
tion of such high-grade candy is not as 
simple as one would imagine. Conse- 
quently, the next objective will be 
CandyGram's own manufacturing plant. 

The recent Christmas-New Year's 
business was another record breaker. 
All the returns are not in, but Candy- 
Gram can't pause to count or look 
back. CandyGram is busy putting on 
full speed ahead for its next target date, 
Valentine's Day. A beautiful new red 
and gold box label with a Valentine 
heart motif is coming off the press. 
We're confident that cupid, abetted by 
tv. will set a new high mark for Candy- 
Gram on Feb. 14. 




Marvin R. Cole is president of CandyGram 
Inc. and board chairman of Cole Fischer 
Rogow Inc. He moved to California in 
1953 to head the agency's west coast 
office. He started his business career in 
radio at WAAT Trenton, N.J., then joined 
WINS New York. After military service in 
Europe during World War II, he returned 
to WINS, and later formed the advertising 
firm of Van Wood Assoc. Inc. in New York. 
The firm later became Van Wood-Fischer 
Inc. and is now Cole Fischer Rogow Inc. 



BROADCASTING, January 21, 1963 



Hendrik and Frederick Meiiers in Thrifty Ac 

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WM< 1 BROADCASTING 

THE BUSINESSWEEKLY OF TELEVISION AND RADIO 

January 21, 1963, Vol. 64, No. 3 



WHERE THERE'S SMOKE, NO FIRE 

■ After all that talk of ousting him, NAB embraces Collins 

■ It gives him three-year contract with better tax terms 

■ But it won't go along— yet— on controls of cigarette ads 



LeRoy Collins won the big one last 
week — a new three-year contract as 
NAB president — but lost a skirmish 
over controls on cigarette advertising. 

The combined NAB radio and televi- 
sion boards, with 41 of their 43 mem- 
bers present, voted unanimously last 
Tuesday in Phoenix to give Gov. Col- 
lins a contract retroactive to Jan. 1, 
1963, and extending to Dec. 31, 1965, 
at a base salary of $75,000 a year plus 
generous allowances (for details see 
page 36). 

The next day the television board re- 
fused to go along with the president's 
impassioned plea for a strong resolution 
on cigarette advertising. Gov. Collins 
wanted the board to authorize the di- 



rector of the NAB code authority, 
Robert D. Swezey, to try to get cigarette 
companies to agree to abandon advertis- 
ing that appeals to minors. The board 
settled instead for a recommendation 
of the television code board that action 
on cigarette advertising be deferred un- 
til the completion of a current study 
of smoking and health by the U.S. Pub- 
lic Health Service (see story page 38). 

The Smoke Bomb ■ The subject of 
cigarette advertising had precipitated 
the latest controversy over Gov. Col- 
lins* administration. In a speech last 
November at a regional NAB confer- 
ence in Portland, Ore., the NAB presi- 
dent, in defiance of advice he had sought 
from influential members, condemned 



cigarette advertising directed toward the 
young. His speech aroused immediate 
reaction from broadcasters who saw a 
threat to the more than $130 million 
a year that cigarette companies now 
spend on television and radio advertis- 
ing (Broadcasting, Nov. 26 et seq.). 

Before the NAB board meeting last 
week, some directors had favored a one- 
year contract renewal for Gov. Collins; 
others had suggested a contract cancel- 
lable by the association or its president 
on three, six or nine months notice. 
These short-term proposals were jet- 
tisoned early in the discussion last week. 

Traditionally, the radio and televi- 
sion boards of the association meet 
jointly on the last day of the semi-an- 





Carefree togetherness of the NAB's negotiating team and 
Governor LeRoy Collins is apparent in this picture taken 
in Phoenix before the NAB joint boards voted unani- 
mously to give their president a new three-year contract. 
Shown are (I to r) Willard Schroeder, WOOD Grand Rapids, 
Mich., chairman of the radio board; Ben Strouse, WWDC 



I k i 

Washington, vice chairman of the radio board; President 
Collins; Clair McCollough, president of the Steinman 
stations and chairman of the joint NAB boards; James D. 
Russell, KKTV (TV) Colorado Springs, vice chairman of 
the tv board, and William B. Quarton, WMT-TV Cedar 
Rapids, Iowa, chairman of the television board. 



BROADCASTING, January 21, 1963 



31 



NAB votes top award to Bob Hope 

IT'S A FIRST FOR NAB, BUT THE JILLIONTH FOR THE COMEDIAN 



The NAB boards voted last week 
to give Boh Hope the association's 
Distinguished Service Award for 1963, 
the first time the organization has be- 
stowed its highest honor on an enter- 
tainer. But the novelty is all on 
NAB's side. Accepting honors never 
before given to a performer is an old 
story to Mr. Hope. 

In 1958 he received the Murray- 
Green AFL-CIO award for service 
benefiting community relations, whose 
other recipients include Eleanor 
Roosevelt, Herbert Lehman and Dr. 
Jonas Salk. The Screen Producers 
Guild honored him with its milestone 
award, the first to a performer. And 
in March, the International Radio & 
Television Society will make him the 
first performer to receive its Gold 
Medal award. 

These awards and many others, in- 
cluding the Medal of Honor, pinned 
on him by General Eisenhower, the 
Oscar, the Peabody, the Military Order 
of the Purple Heart award, the Air 
Force Assn. award and innumerable 
plaques, scrolls and citations have 
been bestowed upon Bob Hope be- 
cause, in addition to his active profes- 
sional career, he has always found 
time to help any worthwhile cause. 
An associate once remarked that if 
Mr. Hope had been paid for all of 
his appearances for charity, his in- 
come would have been more than 
double the $25 million plus he is 
credited with having earned as a per- 
former. 

Funny Man ■ As a comedian whose 
appearances have spanned more than 
a third of a century, Mr. Hope has 
contributed much to the world's store 
of laughter. But his unique contribu- 
tion is his series of annual Christmas 
tours to far-off military camps, ships 
and bases where American troops are 
stationed. To millions of boys serv- 
ing their country far from home, Bob 



nual board sessions, after meetings of 
the individual boards. Tradition was 
scrapped last Tuesday when a joint 
board session was held at the beginning 
of the meeting series, objections were 
disposed of and the 41 members present 
voted for the three-year deal. Clair Mc- 
Collough, president of the Steinman sta- 
tions and chairman of the joint NAB 
boards, emerged as the strong man in 
the negotiations. He and four other 
members of a special negotiating com- 
mittee were empowered to work out 



Hope is the living symbol of the yule- 
tide season. 

Bob's first Christmas tour, to Ber- 
lin in 1948, was an extension of his 
soldier shows at home, which had 
started May 6, 1941 (well before 
Pearl Harbor), at March Field, Cali- 
fornia. The reception of Bob and his 
pack of entertainers, always including 
a number of shapely beauties, by the 
GI's in Berlin was overwhelming. In 
1949 his destination was Alaska; it 
was the Pacific in 1954, England and 
Iceland in 1955, Alaska again in 1956, 
the Orient in 1957, the Azores, North 
Africa, Iceland and Europe in 1958, 
Alaska in 1959, the Caribbean in 
1960, Newfoundland and Greenland 
in 1961 and, for the Christmas sea- 
son just past, a Far Eastern junket 
to Japan, Korea, Okinawa, Formosa, 
the Philippines and Guam. (The years 
1951 and 1953 were exceptions.) 

He Likes It ■ Why does he do it, 
leave home and family to follow a 
frantic schedule? Bob gave the an- 
swer a few months ago on the Purex 
special telecast, "The World of Bob 
Hope," on NBC-TV. "As long as 
I'm healthy," he said, "I've got to do 
the things I like to do. I like to play 
golf and I like to entertain and I get 
the chance to help a few people here 
and there and I love it. . . ." 

Bob Hope was born Leslie Townes 
Hope, May 29, 1903, in Eltham, Eng- 
land. He was the fifth of a family 
of seven boys, whose father, a s f one- 
mason, moved to Cleveland when 
Bob was only four. Bob considers 
Cleveland his home town. He went 
to school there and learned to play 
an exceptional game of pool, to box 
well enough to begin a ring career 
but not well enough to continue it 
for long, and to tap dance. When 
Fatty Arbuckle, one of the movies' 
first comedy stars, came to Cleveland 
on a personal appearance tour and 



financial details that would keep the 
governor's income at its present level 
despite tightened regulations on person- 
al income taxes. 

Mr. McCollough's negotiating team 
included William B. Quarton, WMT-TV 
Cedar Rapids, Iowa, chairman of the 
television board; James D. Russell, 
KKTV (TV) Colorado Springs, vice 
chairman of the tv board; Willard 
Schroeder, WOOD Grand Rapids, 
Mich., chairman of the radio board, 
and Ben Strouse, WWDC Washington, 



needed another act to fill the bill, Bob 
and a pal, George Byrne, formed a 
song-and-dance team and got the job. 

Hope & Byrne stayed together 
through vaudeville, but when Bob, in- 
troducing the act to follow, tried a 
joke and found it brought more ap- 
plause than his dancing, the team | 
broke up. 

Radio Regular ■ Bob's first broad- 
cast was in 1933, as a guest on Rudy 
Vallee's Thursday night hour on NBC. t I 
By 1935, Bob was working regularly \ i 
on radio in addition to his Broadway 
appearances. He was sponsored sue- u 1 
cessively by Bromo Seltzer, Atlantic s I 
Refining, Woodbury Soap and Ameri- , 3 
can Tobacco until, in 1938, The Bob 1 I 
Hope Show for Pepsodent started a I i! 
10-year run as a weekly half-hour on ji t 
NBC. Then Lever Bros., which had 
acquired Pepsodent, switched Bob to 
other products. 

In June 1950, NBC bought into J 
Hope Enterprises, paying Bob Hope j, 
$1 million in a capital gains deal that 
gave the network a firm five-year con- 
tract and blocked any ideas he might j 
have had of following Jack Benny, j| 
Amos 'n' Andy and others to CBS. j 
Five years later, NBC made another 
payment and became half-owner of j j 
Hope Enterprises, which produces all 
of Bob's broadcasts and some of his 
movies. On his own, Mr. Hope has ^ 
an assortment of investments includ- | 
ing real estate (he recently sold Revue ., 
37 acres of land adjoining their i 
studios for over $1 million, property \ 
he'd bought in the late 30's for a [ 
20th of that amount); banking (he t , 
is a director of the First Western r 
Bank & Trust Co.) and broadcasting 
(he holds 42.5% of Metropolitan 
Television Co., licensee of KOA-TV 
Denver and KOAA-TV Pueblo, both 
Colorado and both primary affiliates 
of NBC-TV). 

Tv Debut in 1950 ■ Bob made his 



vice chairman of the radio board. 

Tv Board Actions ■ The television 
board, at its Wednesday session: 

■ Approved amendments to the tele- 
vision code in regard to "men in white" 
commercials, effective July 1 (see page 
38). 

■ Approved a new television code 
amendment on editorializing calling for 
clear labelling. 

■ Approved a television code amend- 
ment permitting a limited waiver of 
code commercial time standards for 



32 (LEAD STORY) 



BROADCASTING, January 21, 1963 



tv debut on Easter 1950 for Frigid- 
aire, which sponsored him in five 
other tv specials during the following 
12 months. Chesterfield, which spon- 
sored his weekly radio show during 
the 1950-51 and 1951-52 seasons, also 
picked up the tab for several of his 
telecasts, as did General Foods, which 
succeeded Chesterfield as his radio 
sponsor. American Dairy Assn. was 
his last radio sponsor, from the fall 
of 1953 through the spring of 1956. 

Other sponsors for Bob's tv specials 
(he has refused all offers to do a 
weekly series and from the first con- 
fined himself to not more than six or 
eight shows a year) have been Chev- 
rolet, Timex, Plymouth, Johnson Out- 
board Motors, Dutch Masters cigars. 
Buick, Revlon, Scripto, Chrysler, 
Beechnut Gum, Chemstrand, Sara 
Lee and (last Wednesday) Pepsodent 
once more. With a price tag of 
$275,000 apiece, the Hope specials 
are generally co-sponsored by two ad- 
vertisers. 

The Hope broadcasting format is 
essentially the same for his hour-long 
tv programs as it was for his half- 
hour radio shows: a topical mono- 
logue to open, comedy routine with 
the guest stars, a musical number or 
two and a chorus of "Thanks for the 
Memories" to close, all heavily 
sprinkled with rapid-fire gags. 

Earthy Humor ■ Bob's humor is 
inclined to be of the barnyard or 
Chic Sale variety, especially when he's 
playing to a GI audience. "This is 
the only hot spot I've ever seen where 
you have to wear long johns," he told 
one group. But neither his political 
gibes nor his earthy humor bothers 
NBC's continuity acceptance depart- 
ment as much as Bob's persistent use 
of brand names. He insists that to 
mention a familiar product by name 
adds to the point of a joke and if the 
joke is a good one it should be left 
in the script, trade name and all. 

Bob's listing in the program credits 
as executive producer is far from 
puffery, his associates aver. "He 
works hard," one said last week. "It 




Typical of Bob Hope's companions 
on his series of Christmas broad- 
casts overseas are this group which 
travelled with him to the Far East 
and Philippines this past holiday 

may take only part of a day to tape 
a show, but at 2 the next morning 
you'll find Bob there still going over 
the tape." 

Serious Golfer ■ When he's not 
working, he can usually be found at 
the nearest golf club. He takes his 
golf very seriously, too. 

"You might not think it from the 
pace he goes, but Bob's family is very 
important to him," an associate 
stated. "Once or twice a week is fam- 
ily night at the Hope house, with no 
visitors, just the Hopes and the chil- 
dren, and a full evening to talk over 
family affairs and get problems 
straightened out." Dolores Reade was 
singing in a New York night club 
when Bob was playing in "Roberta." 
He heard her, invited her to see his 
show and, early in 1934, they were 
married. They have four children, all 
adopted: Linda, 23; Tony, 22; Kelly, 



season. Appearing with him on 
a series of Gl shows were (clock- 
wise) Lana Turner, Amedee Chabot 
(Miss USA), Janis Page and Anita 
Bryant. 

16; and Nora, also 16. 

The NAB Award ■ When advised 
last week that he would be given the 
broadcasters' Distinguished Service 
Award, Mr. Hope said: "This is what 
happens if you hang around the busi- 
ness as long as I have. It's got to fall 
your way ... I don't know how you 
picked on me, and I don't want you 
to change your mind." 

The award will be presented at the 
opening session of the NAB's annual 
convention in Chicago, April 1. 

Mr. Hope will be the 11th winner 
of the NAB award. The others were 
Brig. Gen. David Sarnoff (1953), 
William S. Paley (1954), Mark Eth- 
ridge (1955), Robert E. Kintner 
(1956), Herbert Hoover (1957). 
Frank Stanton (1958), Robert Sar- 
noff (1959), Clair McCollough 
(1960), Justin Miller (1961) and 
Edward R. Murrow (1962). 



shopping-type features and programs. 

■ Voted, 7-4, to reaffirm its previous 
position that community antenna sys- 
tems should be licensed and regulated, 
but ordered that the words "stringent" 
or "strict" be eliminated in its resolu- 
:ion. The board authorized appointment 
of a new six-man committee on catv 
*vhich also would look into its pay-tv 
mplications. The special committee will 
oe appointed by Messrs. Collins and 
Tjuarton. 

■ Vetoed a proposal that the Televi- 



sion Information Office be merged into 
the NAB public relations department 
and authorized its continuance outside 
NAB, with a separate membership budg- 
et of about $500,000. Roy Danish, 
TIO director, was given a vote of con- 
fidence. Sydney H. Eiges, NBC vice 
president, was appointed to replace 
Lester Bernstein, former NBC vice pres- 
ident who resigned last month to join 
Newsweek, as a member of the nine- 
man TIO board. Mr. McCollough is 
chairman. 



■ Heard a report that tv station mem - 
bership in NAB now is at an all-time 
high, with 396 members. Another peak 
has been reached with 400 tv station 
code subscribers. 

Radio Board Meets ■ The NAB ra- 
dio board, convening Thursday, had a 
fairly quiescent meeting, winding up by 
lunch time; the television board met un- 
til late afternoon the preceding day. 

Actions of the radio board included: 

■ Approval of code board recommen- 
dations on cigarette advertising, corres- 



SROADCASTING, January 21, 1963 



33 



NAB's Comstock leveis blast against FCC harassment 



Paul B. Comstock, NAB vice pres- 
ident for government relations, last 
Friday made the strongest attack on 
FCC policies that has come out of 
the NAB since LeRoy Collins took 
over as president two years ago. 

In a speech before the combined 
NAB board of directors, Mr. Com- 
stock, Florida attorney who assumed 
his NAB post last September, leveled 
a blistering assault on the FCC's 
"campaign of harassment" and what 
he described as "government coercion 
on programming." He also warned 
broadcasters against the "fairness and 
equal time trap." 

"The FCC," Mr. Comstock said, 
"continues to issue a ceaseless stream 
of proposals for rules and legislation 
to control broadcasting, letters of in- 
quiry to licensees, questionnaires, 
probes, investigations, hearings, and 
sensational public utterances. 

"No one of these jabs will kill 
broadcasting, but there is a limit to 
the capacity of our hide to absorb 
these waves of Lilliputian arrows. 
Quite aside from the constitutional 
and philosophical considerations in- 
volved here, all this useless froth and 
fuss wastes valuable time, asperses 
the good name of the broadcaster and 
imposes a financial burden, particu- 
larly intolerable for the smaller sta- 
tions. Means must be devised to bring 
this harassment to a halt." 

Disclaiming any intention of im- 
pugning the integrity of members or 
the staff of the FCC, he said the com- 
mission, nevertheless, "is pursuing a 
dangerous and unwarranted course." 

Doctrine Questioned ■ "We are 
seeing the liberal doctrine of public 
interest contorted to support an il- 




Mr. Comstock 
"An unwarranted course" 

liberal scheme of coercion against 
programming," Mr. Comstock 
charged. "It is an ingenious effort to 
use freedom of expression to stifle 
freedom of expression. Knowing that 
Sec. 326 of the Communications Act 
denies them the power to censor or 
interfere with the exercise of free 
speech and that Congress never pre- 
sumed to grant the commission pow- 
er to regulate program content, the 
FCC now seeks to accomplish these 
ends by arousing segments of the 
public. . . . We must object to efforts 
by the government to manipulate 
and exploit expressions that are not 
spontaneous." 

Mr. Comstock said government- 
inspired letter writing campaigns, 
public hearings unconnected with 
license considerations and other ef- 



forts to enlist segments of the public 
are beyond the scope of the com- 
mission's responsibility. "Publicity is 
not its objective," he said. "Neither 
is the stimulation of local interest. 
Simply because some appointed offi- 
cial in Washington may think that 
the public is not aware of its respon- 
sibilities or of those of the broadcast- 
er, he may not arrogate to himself 
the role of a latter-day Paul Revere. 
Congress has not authorized the FCC 
to conduct a program to arouse and 
inform the people and it has not ap- 
propriated funds for this purpose. 

Broadcasters Beware ■ "Let us be- 
ware, too, of long reports clothed in 
innocence of pious words about free 
speech, free enterprise, and desires to 
preserve a competitive posture in the 
industry which are inwardly raven- 
ing wolves of coercion upon pro- 
gramming." 

As to fairness and equal time, Mr. 
Comstock said that if broadcasters 
must be bound to "counterpose an 
equal and opposite to every position 
they take, we will soon become noth- 
ing but a sterile conduit." He urged 
continuance of the policy to seek re- 
peal of Sec. 315, but said he did not 
believe it would immediately solve all 
problems. "If we are to be saddled 
with some unworkable doctrine we 
will be worse off than before." 

During last November's election, 
he said, so many local disputes were 
appealed to Washington that the 
arbiter became some civil servant 
"deep in the bowels of the commis- 
sion." Any substantial growth of 
this practice, he said, would sentence 
broadcast journalism to death by 
bureaucratic strangulation. 



ponding to action of the television board. 

■ Reduction in code dues of stations 
that are not NAB members (in a move 
to stimulate new subscriptions) so they 
will be equal to those of member sta- 
tions, or one-half of the highest pub- 
lished one-minute rate per month. The 
maximum was reduced from $360 per 
year to $216. 

■ Accepted with thanks the report of 
the special committee on radio popula- 
tion and terminated the committee 
which prepared the presentation to the 
FCC (Broadcasting, Jan. 14). 

■ Reappointed four members of ra- 
dio code committee, whose terms are 
about to expire: Elmo Ellis, WSB At- 
lanta; Dick Dunning, KHQ Spokane, 
Wash.; Robert Pratt, KGGF Coffey- 
ville, Kan., and Herbert Kreuger, 



WTAG Worcester, Mass. 

■ Approved appointment of a liaison 
committee to meet periodically (perhaps 
twice a year) with an RAB committee 
to effect closer cooperation. 

■ Endorsed a report submitted by FM 
Director Strouse on fm development 
which, among other things, seeks protec- 
tion under grandfather clause against re- 
duction of powers of existing fm stations 
under proposed new fm allocations. The 
association also endorsed strict adher- 
ence to mileage separation standards 
and cooperation with the National Assn. 
of Fm Broadcasters. 

■ Radio Vice President John F. 
Meagher reported that progress is being 
made in efforts to arrange for group 
libel-slander insurance for NAB mem- 
ber radio stations. 



■ Instructed the NAB public relations 
service to arrange for the presentation 
of suitable awards to veteran radio per- 
formers who are still active. Awards 
would be made part of the 1963 Ra- 
dio Month promotion in May. 

■ Robert T. Mason, WMRN Marion, 
Ohio, reported on activities of the All- 
Industry Radio Music License Com- 
mittee, of which he is chairman. 

The radio board was told that the 
NAB membership is at an all-time high, 
with 1,852 am members, 663 fm mem- 
bers and 1 ,68 1 code subscribers. 

Record Budget ■ An all-time high 
budget of nearly $2 million for the 
1963-64 fiscal year, which begins April 
1, was drafted by the association's 
finance committee on Monday and was 
expected to be ratified at Friday's final 



34 (LEAD STORY) 



BROADCASTING, January 21, 1963 




This is Atlanta! The cable stretched from two 

television sets in a studio at White Columns northward to an 
NBC studio in Rockefeller Center, New York. 

For almost a half-hour, all 800 miles of that cable were re- 
served for the exclusive use of over 150 high school newspaper 
editors and correspondents, who had a question and answer 
session with NBC's Frank McGee. 

This was only one of the stimulating experiences on a No- 
vember afternoon, during WSB-TV's presentation at the sta- 
tion's Fourth Annual News Conference. Ray Moore, WSB-TV's 
News Director, and the South's number one news team again 
demonstrated to these aspiring journalists the importance of 
considering broadcast journalism in yieir future. 

Atlanta's WSB-TV 




Represented by 



Affiliated with The Atlanta Journal and Constitution. NBC affiliate. Associated with WSOC/WSOC-TV, Charlotte; WHIO/WHIO-TV, Dayton. 



BROADCASTING, January 21, 1963 



35 



WHERE THERE'S SMOKE, NO FIRE continued 



combined board session. 

Anticipated income for the approach- 
ing fiscal year is $2,006,122, with esti- 
mated overall expenses of $1,884,378, 
but the latter figure is exclusive of $60,- 
000 from existing surplus for operation 
of the research department created a 
year ago. For the 1962-63 fiscal year, 
which runs through March, total in- 
come was budgeted at $1,808,000, with 
a deficit of approximately $16,000. The 
estimated totals for 1962-63, regarded 
as fairly accurate with less than three 
months to go, were $1,879,000, with a 
surplus of $245,500. 

The proposed 1963-64 budget was 
broken down to include general fund 
income of $1,024,000; radio fund in- 
come of $271,000; radio code fund of 
$127,000; tv fund of $255,000 and tv 
code fund of $328,000, for a total of 
$2,006,122. Expenses were calculated 
at $911,000 general fund; $271,000 ra- 
dio fund; $127,000 radio code fund; 
$246,000 tv fund; $328,000 tv code 
fund, for the total of $1,884,378. 

Collins Renewal ■ At a Thursday 
morning news conference at the Camel- 
back Inn, Phoenix, portions of which 
were filmed by Phoenix tv stations, 
Clair R. McCollough formally an- 
nounced that Gov. LeRoy Collins had 
agreed to accept a new three-year con- 
tract as NAB president. Gov. Collins 
responded with the observation that he 
looked forward to "a continued con- 
structive relationship" with the NAB 



board and its membership. 

Most of the questioning by local 
news reporters and wire service men 
centered around the cigarette advertis- 
ing issue (see page 38). Gov. Collins 
said he spoke out against cigarette ad- 
vertising in his Portland, Ore., address 
last November because "I felt that 
way." 

Gov. Collins said the board had not 
exacted promises from him that his 
"scripts" be cleared in advance. 

Asked the perennial question about 
FCC Chairman Newton Minow's "'vast 
wasteland" speech of nearly two years 
ago, Gov. Collins said he disagreed that 
there had ever been a wasteland and 
that there had been vast improvements 
in programming during the past year 
and that there would be continued im- 
provement. 

Public Office ■ Asserting that he liked 
"tough" jobs, Gov. Collins described 
his NAB duties as being in that class. 
He said he had nothing definitely in 
mind about running for public office 
but that he could not rule out the pos- 
sibility that some day he would. 

Stating that broadcasters want to be 
"masters of their own house," Gov. 
Collins said that they will "resist with 
all their vigor" any effort by the FCC 
to enforce the voluntary codes as part 
of the FCC rules. "We say to govern- 
ment, 'you leave this area alone.' " He 
called the codes "the finest collective 
effort in self-disciplining in the world." 



Ambitious Research ■ NAB will em- 
bark on an ambitious program of re- 
search during 1963, including five 
separate projects costing approximately 
$45,000. The projects were outlined 
last Friday at the combined NAB board 
meeting by Donald McGannon, presi- 
dent of Westinghouse Broadcasting Co. 
and chairman of the NAB's research 
committee, and Dr. Melvin Goldberg, 
NAB vice president for research. 

The five studies are targeted for com- 
pletion either this year or in 1964. 
Some will be undertaken by the NAB 
research staff and others will be done 
by outside groups. The projects, as out- 
lined to the board: 

■ The Role of Entertainment in So- 
ciety, by Dr. Harold Mendelsohn, pro- 
fessor and director of research, radio- 
tv-film department, U. of Denver. De- 
signed for completion in the spring of 
1964, this study will cost approximately 
$2,500. It is designed "to develop a 
comprehensive overview of 'entertain- 
ment' as a psychological and sociologi- 
cal concept as it relates to the func- 
tions of the mass media (particularly 
radio and tv) in our society." From this 
overview, researchable concepts will 
be developed. 

■ Research Methodology Implemen- 
tation of Madow Report, by Professor 
Herbert Hyman, Columbia U., and the 
NAB research department. It will cost 
approximately $5,000 and is to be com- 
pleted in the late fall of this year. Basis 
of this study is a March 1961 report 
to the House Commerce Committee on 
rating services prepared by an Ameri- 
can Statistical Assn. committee headed 
by William G. Madow of the Stanford 
U. Research Institute. Objective of the 
NAB project would be to implement 
the Madow report positively to show 
how rating services, despite weaknesses, 
may properly be used to provide radio- 
tv management with valuable informa- 
tion. 

■ Radio Methodology Research 
Primer, to be undertaken by the NAB 
research staff and/ or a major university 
and to cost between $7,500 and $10,- 
000. It will be completed in the spring 
of 1964 and is "to provide a research 
primer for radio and television stations 
that have no research available or have 
no qualified research personnel but wish 
to conduct research at a local level." 

■ "Holistic Approach to Media (a 
study of all media's part of daily life," 
by Dr. Philip Eisenberg of Motivation 
Analysis Inc. It will be completed next 
winter at a cost of $7,500 to $10,000. 
This study is designed to provide a base 
and pilot for future research and its 
goal is "(a) to find out how people 
use all media and especially radio and 
tv in their daily lives; (b) to determine 
the role of radio, tv, magazines, news- 
papers and books in the lives of in- 
dividuals and families; (c) to isolate 



Collins contract: all this and $75,000 too 



LeRoy Collins's new deal as NAB 
president, granted him last week by 
the association's directors, is intended 
to extend for three years the take- 
home pay and perquisites he's been 
getting under his original contract. 

That contract has provided him 
with a base salary of $75,000 a 
year, a special living allowance for 
him and his wife of $12,500 a year, 
and beyond those the payment of 
expenses of Gov. Collins and his 
wife "incurred while promoting the 
affairs, performing the functions and 
executing the policies [of the associa- 
tion], including but not limited to 
items of travel, entertainment, at- 
tending conventions, board meetings, 
other trade meetings and [meetings 
of] government, legislative, regula- 
tory or similar bodies." In addition 
the contract has required the associa- 
tion to provide a "new" automobile, 
replaceable every two years, of a 
type "suitable to maintain the 
prestige" of the NAB president. (A 
Cadillac has been at his personal 



disposal. Cadillacs were also pro- 
vided for his predecessor.) 

Under his new deal, Gov. Collins 
will continue to receive his $75,000 
salary, but some change in his ex- 
pense allowances may be required to 
provide him with net revenue equal 
to what he has been getting. His 
$12,500 living allowance has re- 
portedly been exempt from personal 
taxes, a condition that may be 
changed by the tightening of per- 
sonal tax rules and the extension of 
his residence in Washington. 

The original contract under which 
Gov. Collins was hired became effec- 
tive Jan. 1, 1961, and still had a 
year to run. That contract was 
scrapped last week when the new 
one was negotiated for a three-year 
term retroactive to Jan. 1, 1963. 
The new contract provides that at 
the end of the second year, it will 
be subject to review by Gov. Collins 
and the association. That apparently 
means that his deal is firm for at 
least two years. 



36 (LEAD STORY) 



BROADCASTING, January 21, 1963 




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He'll prove it to you with the 
/] latest Pulse and Hooper Figures! 

RICHARD E. NASON- PRESIDENT, 



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BROADCASTING, January 21, 1963 



LEE C. HANSON -GENERAL SALES MANAGER. 



37 



the basic dimensions of media use." 

■ Attitudes Toward Broadcast (re- 
action between affect and effect), to be 
undertaken by an unnamed research 
organization or university at a cost of 
$20,000. Completion would be in the 
fall of 1964. The objectives would be 
"(1) to determine the attitudes toward 
radio and/ or tv, the sources of these 
attitudes, the effects these attitudes have 
on sponsored products and the ultimate 
sales effectiveness of radio and tv; (2) 
to determine the extent to which view- 
ing and/ or listening are affected by 
attitudes toward tv and/ or radio or 
toward particular sponsors; (3) to de- 
termine how attitudes toward a par- 
ticular sponsor, network, station or pro- 
gram will affect other advertisers on the 
same station or network or other pro- 
gram." 

No crackdown seen 
on tv cigarette ads 

There will be no immediate crack- 
down on televised cigarette advertis- 
ing by the NAB Tv Code Review Board, 
despite the urgings of NAB President 
LeRoy Collins. 

Meeting in Phoenix last Wednesday, 
the NAB Tv Board accepted the rec- 
ommendation of its code board that 
no position be taken on cigarette ad- 
vertising pending the outcome of a U.S. 
Public Health Service study on the ef- 
fect of smoking on health. The action 
was taken alter Gov. Collins proposed 
that the code; authority director, Robert 
D. Swezey, be instructed to contact 
leading tobacco manufacturers and seek 
to obtain their voluntary agreement to 
avoid advertising of "special appeal to 
minors." This motion was tabled. 

The next day, Gov. Collins an- 
nounced that the NAB boards had ap- 
proved a continued study of the rela- 
tionship of cigarette advertising and 
minors to be undertaken by the code 
authority. "I feel quite encouraged 
about the progress being made in this 
matter," Gov. Collins told a Thursday 
news conference. "I am confident that 
this action is a sincere and good faith 
effort on the part of the broadcasters 
to deal with this subject constructively," 
he said. 

William Pabst, executive vice presi- 
dent of KTVU (TV) Oakland-San 
Francisco and chairman of the tv code 
board told the tv board that the code 
group's .- study failed to substantiate 
charges that cigarette advertising is di- 
rected toward encouragement of smok- 
ing by minors. The code board, he said, 
stands on its announcement of last 
Dec. 12 that "tobacco advertising having 
special appeal to minors, express or by 
implication, should be avoided" (Broad- 
casting, Dec. 19, 1962). 

Pleasure ■ Gov. Collins told the news 

38 (LEAD STORY) 



conference that he was satisfied and 
"quite encouraged" over the tobacco ad- 
vertising action of the board and that 
the NAB study would be related to in- 
dependent studies, including the one 
under the auspices of the surgeon gen- 
eral of the U. S. 

Asked when the code board might 
take action on cigarettes, Gov. Collins 
said this possibly could come at the 
next NAB board meeting in June. He 
said he assumed some action will be 
taken then if the surgeon general's re- 
port is ready. If not, he said, the code 
board will not be prepared to report 
to the full board on the subject. 

The radio board at its meeting Thurs- 
day took similar action on cigarettes 
following a report by its code review 
board chairman, Cliff Gill, KEZY Ana- 
heim, Calif., which recommended a 
continuing study of the problem. 

Men in White ■ The television board 
also approved a series of code review 
board amendments adopted at last 
month's Washington meeting. One 
amendment prohibits the use of physi- 
cians, dentists, nurses or other practi- 
tioners, or actors representing them, in 
television commercials. Previously only 
actors representing these professionals 
had been banned. The code authority 
left it to various professional organiza- 
tions to cope with the problem of actual 
practitioners who appeared in com- 
mercials. 

The new provisions go into affect 
July 1. The time lag permits replace- 
ment of the old commercials with new 
ones. 

A new feature for the 

FREEDOM IN BROADCASTING 

A new feature on "Broadcasting in 
a Free Society" will be added to the 
1963 NAB convention agenda in Chi- 
cago's Conrad Hilton Hotel, March 31- 
April 3. 

The convention committee made final 
plans for this year's ^program at the 
combined NAB board meetings in 
Phoenix last week and announced the 
addition of the panel on freedom in 
broadcasting. It will be held Monday, 
April 1 , with Erwin D. Canham, radio 
commentator and editor of the Chris- 
tian Science Monitor, as moderator. 

Opposing viewpoints on government 
control of broadcasting will be ex- 
plored, with Washington attorney Theo- 
dore Pierson speaking for fewer federal 
restrictions and Dean Roscoe Barrow 
of the U. of Cincinnati Law School 
arguing in support of increased govern- 
ment regulation. Dean Barrow is the 
author of the FCC's 1957 report on 
network broadcasting which recom- 
mended sweeping changes in regulatory 



The new restrictions prevent "men in 
white" from being used either directly 
or by implication, such as the draping 
of a stethoscope over the chair of an 
actor in a tv commercial. Exceptions 
are made for institutional announce- 
ments not intended to sell a specific 
product or service to the consumer and 
public service announcements by non- 
profit organizations. These may be pre- 
sented by accredited physicians, dentists 
or nurses, subject to approval by the 
broadcaster. 

The board also ratified the appoint- 
ment by President Collins of Douglas 
Manship, WBRZ-TV Baton Rouge, La., 
and the reappointment of Lawrence H. 
Rogers, II, Taft Broadcasting Co., 
Cincinnati, to the television code re- 
view board. Mr. Manship succeeds 
Mrs. A. Scott Bullitt, KING-TV Seat- 
tle, who has served two terms and there- 
fore is ineligible for reappointment. 

Editorializing ■ Also approved was a 
new code amendment on editorializing 
which reads: "Broadcasts in which sta- 
tions express their own opinions about 
issues of general public interest should 
be clearly identified as editorials. They 
should be unmistakably identified as 
statements of stations' opinion and 
should be appropriately distinguished 
from news and other program material." 

The board approved a code amend- 
ment clarifying a provision which per- 
mits limited waivers from the code's 
commercial time standards for pro- 
grams presenting women's services, fea- 
tures, shopping guides, demonstrations 
and similar material with genuine audi- 
ence interest. 

NAB convention 

PANEL ADDED TO AGENDA 

philosophies and which resulted in stud- 
ies still underway by the commission. 

Four additional members of the 
panel will be selected later, the NAB 
said. 

FCC Back Again ■ A^CQpular feature 
of past conventions— t-.t|Pe panel at which 
members of the "¥Cp answer questions 
— will be repeated 4 again this year the 
afternoon of April 3. the convention 
committee announced from Phoenix. 
Comedian Bob Hope will receive the 
11th NAB Distinguished Service Award 
from NAB President LeRoy Collins at 
the opening session April 1 (see story, 
page 32). Gov. Collins later will give 
the convention's keynote address at the 
luncheon that same day. 

FCC Chairman Newton N. Minow 
again will speak at the second-day 
luncheon, as he has done the past two 
years, and a speaker for the April 3 
lunch will be announced later, accord- 
ing to James D. Russell of KKTV (TV) 
Colorado Springs and Ben Strouse, 

BROADCASTING, January 21, 1963 



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39 



WWDC Washington, convention co- 
chairmen. 

The annual Broadcast Engineering 
Conference again will run simultane- 
ously with the convention. Engineer 
registrants will attend their own tech- 
nical sessions and luncheons with speak- 
ers to be announced later. Exhibitors 



of broadcast equipment and services 
will begin showing their wares Sunday, 
March 31, but the convention will not 
officially open until the next day. 

Other members of the convention 
committee, in addition to the co-chair- 
men, are John S. Booth, WCHA Cham- 
bersburg, Pa.; George T. Frechette, 



WFHR Wisconsin Rapids, Wis.; Gordon 
Gray, WKTV (TV) Utica; Willard 
Schroeder, WOOD-AM-TV Grand Rap- 
ids; Mike Shapiro, WFAA-TV Dallas; 
Lester G. Spencer, WKBV Richmond, 
Ind.; Eugene S. Thomas, KETV (TV) 
Omaha, and Robert F. Wright, WTOK- 
TV Meridian, Miss. 



BROADCAST ADVERTISING 

Retail sales up in N.Y. despite strike 

TVB STUDY IS BASED ON FEDERAL RESERVE DECEMBER FIGURES 



A study showing that retail sales had 
perked up rather than slacked off dur- 
ing the current newspaper blackout in 
New York is being released today (Jan. 
21) by the Television Bureau of Ad- 
vertising (Closed Circuit, Jan. 14). 

The study is based on Federal Re- 
serve Board reports showing gains or 
losses in retail sales in each of the five 
weeks from Nov. 25 through Dec. 29. 
New York's nine major newspapers 
have been shut down since last Dec. 8 
by a printers' strike against four of 
them (Broadcasting, Dec. 17, 1962, 
et seq). The five other papers closed 
voluntarily. 

TvB's compilation showed that in 
each of the two weeks preceding the 
strike, retail sales in New York City 
had been trailing both the national av- 
erage and the levels maintained in the 
city during the comparable weeks of 
1961, when all the newspapers were 
operating (see table below). 

During the first week of the news- 
paper shutdown, sales picked up to 
within a percentage point of the com- 
parable 1961 period; during the second 
week they went ahead by 1 % , and in 
the third week (Dec. 23-29) they rose 
21% above the same week of 1961. 

Retail sales throughout the U. S. 
were lagging behind their comparable 
1961 levels during the two weeks be- 
fore the strike, but by less than in New 
York City. The national figures showed 
a slightly higher rate of increase in the 
ensuing three weeks, reaching 34% in 
the week ended Dec. 29. 

For the New York Federal Reserve 
District, which includes most of the 
rest of New York State as well as New 
York City, the increase was a little fast- 
er than the U. S. average. 

New York City Gains ■ In the week 
ended Dec. 29, sales in the New York 
district were up 37% from the same 
period of 1961, as compared to the 
34% gain for the U. S. as a whole. 

Making this comparison, the TvB re- 
port said that, in relation to retail sales 

40 



for the entire country, New York re- 
tailers "have been doing better than av- 
erage ... far ahead of last year [1961] 
. . . in spite of the strike of the news- 
papers." 

Harvey Spiegel, TvB research vice 
president, added: "If anyone wanted to 
be silly enough to attempt to directly 
relate the volume of newspaper adver- 
tising with the volume of retail sales, 
these charts would show that retailers 
are better off without newspaper adver- 
tising." 

But, he added, comparisons of sales 
in New York City with those in nearby 
Newark, where newspapers were op- 
erating, showed that Newark retailers 
did even better, relatively, than their 
newspaperless counterparts across the 
river. 

Post-Holiday Report ■ Since the TvB 
study was made, Mr. Spiegel noted, 
Federal Reserve figures for the week 
ended Jan. 5 have become available. 
For this post-holiday period, tradition- 
ally slow, the New York district's gain 
over the same period of 1962 tailed off 
to 4%, as compared to 11% nationally, 
while sales in New York City dropped 
5% below the same week a year ago 
and Newark's eased off to a par with its 
total for the same week of 1962. 

The TvB study did not report on 
Cleveland, where another newspaper 
shutdown has been in progress, but Mr. 
Spiegel said FRB figures for that area 
showed that, compared to the same 
weeks a year ago, sales were down 
13% for the week ended Dec. 15 but 
up 15% for the next week and up 23% 
for the week ended Dec. 29. For the 
week ended Jan. 5 they were running 



Week ended: U. S. 

Dec. 1 (2%) 

Dec. 8 (2%) 

Dec. 15 (first strike week) 3%